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Peso Pluma took over Miami on Tuesday (Oct. 3) with an intimate showcase at the Faena Theater, just hours after speaking at the Billboard Latin Music Week 2023.
An exclusive show for Latin Music Week attendees, Peso’s “Billboard En Vivo” concert was as expected: packed. The Mexican star delivered a riveting one-hour set to an equally energetic crowd, kicking off with a cinematic intro featuring black-and-white footage of the artist and a giant spider, Peso’s spirit animal.
“Very cool to be here tonight,” Peso said at the beginning of the show. “I want to thank all of you for the support. Let’s sing some corridos because that’s what people want to hear. This is how La Doble P sounds like in Miami.”
Backed by a live band with instruments — such as a tololoche, trombones and trumpets — that powered Peso’s signature sound, he went on to sing such songs as “Rubicón,” “El Belicón,” “Rosa Pastel” with special guest Jasiel Nuñez, “Bye,” “El Azul,” “Lady Gaga,” “AMG,” “PRC” and “Ella Baila Sola.”
“I want to thank my band because without them, none of this would be possible,” the Jalisco-born artist (real name: Hassan Emilio Kabande Laija) told the audience. “I also want to thank my Billboard family. Thank you to the team for all the support.”
Earlier, Peso joined Yng Lvcas and Grupo Frontera’s Adelaido “Payo” Solís and Juan Javier Cantú for The New Mexican Revolution panel at Billboard Latin Music Week 2023, presented by BMI. There, the singer-songwriter spoke on regional Mexican’s music global growth. “We’re now taking this music global, which were able to do because of unity, has others looking at us now. What we’re doing now will be in the history books of Latin music.”
Celebrated for more than 30 years, the 2023 edition of Latin Music Week includes a Superstar Q&A with Shakira; the Legends on Legends chat with Chencho Corleone and Vico C; Making the Hit Live! with Carin León and Pedro Capó; a panel with RBD’s Christian Chávez, Christopher von Uckermann, and Maite Perroni; Superstar Songwriter discussion with Edgar Barrera and Keityn, and, among many other sessions, Q&As and workshops. See the ultimate Latin Music Week guide here. This year’s Latin Music Week, taking place Oct. 2-6, also includes showcases by Peso Pluma, Mike Bahía and Greeicy, DannyLux and Fonseca, to name a few. Check out the dates and times for the showcases throughout the week here.
Official partners of the 2023 Billboard Latin Music Week, taking place Oct. 2-6, include AT&T, Cheetos, CN Bank, Delta Air Lines, Lexus, Netflix, Michelob ULTRA and Smirnoff.
Latin Music Week coincides with the 2023 Billboard Latin Music Awards ceremony, which will broadcast live from the Watsco Center in Coral Gables, Fla., on Thursday (Oct. 5) and will air on Telemundo. It will also broadcast simultaneously on Universo, Peacock, the Telemundo App, and throughout Latin America and the Caribbean on Telemundo Internacional.
Feid took center stage at the 2023 Billboard Latin Music Week to share the secrets behind “The Marketing of Ferxxo” on Tuesday (Oct. 3).
During the conversation — moderated by AJ Ramos, head of artist partnerships, Latin music and culture at YouTube Music/Google — the Colombian artist was joined by his inner circle: his producer & engineer Esteban Higuita; manager Luis Villamizar; sister and creative director Manuela Villada; lead guitarist Pedro Mejia; and Salomon Palacios III, senior vp marketing and artist strategy, Universal Music Latin.
Below, check out the best marketing tips Feid and his team shared during the panel:
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1. Less goes a long way: “The best ideas are those that don’t need a budget.” — Feid
2. Be authentic: “Every time I speak a funny thing that occurs to me, it connects with people. I stopped putting on a facade and was myself.” — Feid on his social media strategy
3. Dream big: “We dream first, then we discuss with the team, and later land with the ideas.” — Luis Villamizar
4. Have faith: “Green [Feid’s go-to color] means hope, the mountains of Medellín, where I come from, and why not? Some [dollar] bills. This project has always believed a lot in faith, and my team is clear that something good is going to come.” — Feid
5. Build a team: “I am sure that I am not going to get anywhere alone. I see it as a soccer team. I’ve always wanted us to win together. I have never liked to say ‘I’ did this. This is a team effort.” — Feid
6. Be persistent: “Ever since I met him, his melodies and intentions were very well-formed. He had his own style. He has never given up and that’s the great secret behind Feid.” — Pedro Mejía
Celebrated for more than 30 years, the 2023 edition of Latin Music Week includes a Superstar Q&A with Shakira; the Legends on Legends chat with Chencho Corleone and Vico C; Making the Hit Live! with Carin León and Pedro Capó; a panel with RBD’s Christian Chávez, Christopher von Uckermann, and Maite Perroni; Superstar Songwriter discussion with Edgar Barrera and Keityn, among many other panels, Q&As and workshops. See the ultimate Latin Music Week guide here.
This year’s Latin Music Week, taking place Oct. 2-6, also includes showcases by Peso Pluma, Mike Bahía and Greeicy, DannyLux and Fonseca, to name a few. Check out the dates and times for the showcases throughout the week here.
Official partners of the 2023 Billboard Latin Music Week include AT&T, Cheetos, CN Bank, Delta Air Lines, Lexus, Netflix, Michelob ULTRA and Smirnoff.
Latin Music Week coincides with the 2023 Billboard Latin Music Awards ceremony, which will broadcast live from the Watsco Center in Coral Gables, Fla., on Thursday (Oct. 5) and will air on Telemundo. It will also broadcast simultaneously on Universo, Peacock, the Telemundo App, and throughout Latin America and the Caribbean on Telemundo Internacional.
As evidenced by our panelists Kany García, María Becerra, Nicki Nicole, Nathy Peluso, Young Miko and GALE, Latin music is no longer just a boys’ club. Women rule, and comprise a new generation of artists dominating the charts.
Moderated by Billboard Español‘s Isabela Raygoza, the aforementioned artists took the Billboard Latin Music Week stage on Tuesday (Oct. 3) for a candid conversation on why the boys club is no longer needed, as García put it. “It’s the fourth time I speak at Latin Music Week and I realize that it’s the first time I’m sitting with five other women that I admire so much,” García shared. “Before I had to share this stage with so many men but you know, women are the future.”
Below, the best and most memorable quotes from the Boys No More Club! panel:
Nicki Nicole on the first woman who supported her: “I had 20 subscribers on YouTube, I released my first song with so much hope, really wanting for it to go places you never expected, but it’s hard for women in the industry. Then, Cazzu was the first one who supported me, and I just had one song. She embraced me and it changed me as a woman and as an artist.”
Young Miko on being inspired by Kany García: “I’m so excited to be here with all of you, but Kany was really the first artist that motivated me to not be scared. I found out we were from the same [LGBTQ+] community and it made me feel comfortable to speak with my mother. Things are now changing, today, thank God, there’s an audience that’s more receptive, there’s an audience that is looking for change.”
Nathy Peluso on discovering her craft: “I know I wanted to dedicate myself to art and communicating. To communicate being a woman is a challenge and a privilege. I stopped singing on the streets to song on stages, and every day I wake up thinking: How can we evolve? When I started rapping, there weren’t many women on the scene, it was a struggle, to create a space for myself. Today, we’re far from those times and I’m grateful for the work of my sisters.”
María Becerra on being experimental: “I decided to start doing trap, dancehall, I really just wanted to do it all because I always liked everything. But that’s what it’s all about: experimenting. At the end of the day, we’re artists.
Kany García on embracing the learning process: “I’m still finding myself 16 years later, as the days pass, you don’t really stop discovering yourself. I’m still walking. I’m still learning.”
GALE on connecting with fans: “It’s always very strong to connect with vulnerability, and since I was a little girl, [I knew how] to embrace the fear that’s always going to be there. It happens to me a lot with songs, being honest, embracing fear in that way is how one connects with others.”
Celebrated for more than 30 years, the 2023 edition of Latin Music Week includes a Superstar Q&A with Shakira; the Legends on Legends chat with Chencho Corleone and Vico C; Making the Hit Live! with Carin León and Pedro Capó; a panel with RBD’s Christian Chávez, Christopher von Uckermann, and Maite Perroni; Superstar Songwriter discussion with Edgar Barrera and Keityn, among many other panels, Q&As and workshops. See the ultimate Latin Music Week guide here.
This year’s Latin Music Week, taking place Oct. 2-6, also includes showcases by Peso Pluma, Mike Bahía and Greeicy, DannyLux and Fonseca, to name a few. Check out the dates and times for the showcases throughout the week here.
Official partners of the 2023 Billboard Latin Music Week include AT&T, Cheetos, CN Bank, Delta Air Lines, Lexus, Netflix, Michelob ULTRA and Smirnoff.
Latin Music Week coincides with the 2023 Billboard Latin Music Awards ceremony, which will broadcast live from the Watsco Center in Coral Gables, Fla., on Thursday (Oct. 5), and will air on Telemundo. It will also broadcast simultaneously on Universo, Peacock, the Telemundo App, and throughout Latin America and the Caribbean on Telemundo Internacional.
Innovating Latin pop star Sebastián Yatra opened up about love, songwriting and more on Tuesday (October 3) during his “Star Q&A” at Billboard Latin Music Week 2023, presented by Disney. which was moderated by Venezuelan singer Lasso,
Yatra spoke with Venezuelan singer Lasso (with whom he collaborated on their duet “Ojos Marrenos”) for about 30 minutes about his creative process, the best advice he has received, and even sang part of a song, “Básicamente,” which he considers to be one of the most beautiful in his repertoire.
Below, read five of the best questions and answers from their conversation:
Lasso: For you to write a love song, do you have to be in love? Or, do you have to be heartbroken to write about heartbreak?
Yatra: I think you have to have been [in love], at least at some point, to understand that emotion and what you go through when you are very much in love or very much heartbroken. In the end, you speak from the truth. And as a songwriter, what I have learned is that the more layers you remove and get closer to reality, the more you can connect with people.
Lasso: If your label tells you to make a boy-band with Latin artists, in which you are going to participate as a member, who would you chose as the other four?
Yatra: I would put you in, because I don’t want to look bad right now. I just met Peso Pluma backstage, so I would get Peso Pluma; our voice colors would give it a different touch. I would include Karol G. And I would include Guaynaa, he can rap.
Lasso: What makes a collaboration a perfect collaboration for you?
Yatra: I think everything starts with a song. You can put Michael Jackson and Bad Bunny together, and if the song is not good, at the end of the day … it gets lost; it was news, but it wasn’t a song. When you make music without thinking that it can be a hit because you are singing it [with some artist], when you make music that is about the people who are going to listen to it and about that emotion that can live forever, that is when you have the possibility of making a song that is memorable. A collaboration would be guided by nature, by good vibes with the other artist or by mutual admiration, or because musically that other person is really going to add something that, without that person, the song would not be the same.
Lasso: [A number of] great Latin artists are from Colombia: Shakira, Karol G, Camilo, Ferxxo (Feid), you … what do Colombian artists have that makes them so massive?
Yatra: I think it’s not a matter of talent, because there is talent everywhere. I think it’s something cultural, in addition to how difficult it has been for us Colombians due to the whole issue of war, drugs and drug trafficking. You see it in other industries. [For years], no other country wanted to invest in Colombia, so it was up to us to create our own industry … [those] difficulties are where I think the secret lies. A culture of hard work was created, of not complaining, of giving your best, of understanding that falling and having obstacles is simply part of the process.
Lasso: What advice did your dad or mom give you that you think about at least once a week?
Yatra: My mom is my number one advisor, and she has been putting my feet on the ground since long before I released a song. I started singing at the age of 12, focused on what I wanted to do, … and from that moment on she told me every day, “If you do well one day in this business, it is simply a profession, but you are just another human being, you are neither more nor less than anyone else. It is important that you are clear about that.” Being human is what really transcends anything and enters people’s hearts, and what really gives you a meaning and a purpose for doing this.
Celebrated for more than 30 years, the 2023 edition of Latin Music Week includes a Superstar Q&A with Shakira; the Legends on Legends chat with Chencho Corleone and Vico C; Making the Hit Live! with Carin León and Pedro Capó; a panel with RBD’s Christian Chávez, Christopher von Uckermann, and Maite Perroni; Superstar Songwriter discussion with Edgar Barrera and Keityn, among many other panels, Q&As and workshops.
See the ultimate Latin Music Week guide here. This year’s Latin Music Week, taking place Oct. 2-6, also includes showcases by Peso Pluma, Mike Bahía and Greeicy, DannyLux and Fonseca, to name a few. Check out the dates and times for the showcases throughout the week here.
Official partners of the 2023 Billboard Latin Music Week include AT&T, Cheetos, CN Bank, Delta Air Lines, Lexus, Netflix, Michelob ULTRA and Smirnoff.
Latin Music Week coincides with the 2023 Billboard Latin Music Awards ceremony, which will broadcast live from the Watsco Center in Coral Gables, Fla., on Thursday (Oct. 5) and will air on Telemundo. It will also broadcast simultaneously on Universo, Peacock, the Telemundo App, and throughout Latin America and the Caribbean on Telemundo Internacional.
Chencho Corleone and Vico C joined forces at the 2023 Billboard Latin Music Week for the Legends on Legends panel on Tuesday (Oct. 3), where the two Latin urban icons talked about the past, present, and future of the movement.
Here are the 10 best quotes Corleone and Vico shared during the panel, which was moderated by Leila Cobo, chief content officer of Billboard Latin and Español.
1. CHENCHO CORLEONE: “Everyone who is a creator is always constantly working even if they don’t release music.”
2. VICO C: “Being successful is not limited to numbers or good opinion. For me, I comply when the results [of a song] are good in all areas.”
3. VICO C: “I’m in all my right with the pencil, because God put me for this.”
4. CHENCHO CORLEONE: “One of the most important elements [in a song] is that it be catchy and stick in people’s minds.”
5. CHENCHO CORLEONE: “When you go to the studio, you have to give your best. Until you are 100% convinced, that doesn’t go to the streets.”
6. VICO C: “This is not my first comeback. I have had several complicated stages in life, between personal and business.”
7. VICO C: “It is important to have a good lawyer and ask God that they’d be the right one. But in the long run, the best, best, best [advice], is to learn the business.”
8. VICO C: “Music is a language that you can decipher — it has that way of making it compatible with a real event.”
9. VICO C: “We cannot confuse one thing with the other: Talent is talent and music is music.”
10. CHENCHO CORLEONE: “Music now doesn’t need a passport.”
Celebrated for more than 30 years, the 2023 edition of Latin Music Week includes a Superstar Q&A with Shakira; the Legends on Legends chat with Chencho Corleone and Vico C; Making the Hit Live! with Carin León and Pedro Capó; a panel with RBD’s Christian Chávez, Christopher von Uckermann, and Maite Perroni; Superstar Songwriter discussion with Edgar Barrera and Keityn, among many other panels, Q&As and workshops. See the ultimate Latin Music Week guide here.
This year’s Latin Music Week, taking place Oct. 2-6, also includes showcases by Peso Pluma, Mike Bahía and Greeicy, DannyLux and Fonseca, to name a few. Check out the dates and times for the showcases throughout the week here.
Official partners of the 2023 Billboard Latin Music Week include AT&T, Cheetos, CN Bank, Delta Air Lines, Lexus, Netflix, Michelob ULTRA and Smirnoff.
Latin Music Week coincides with the 2023 Billboard Latin Music Awards ceremony, which will broadcast live from the Watsco Center in Coral Gables, Fla., on Thursday (Oct. 5) and will air on Telemundo. It will also broadcast simultaneously on Universo, Peacock, the Telemundo App, and throughout Latin America and the Caribbean on Telemundo Internacional.
The independent Latin music industry is having a great moment, with acts like Fuerza Regida, Bizarrap and Peso Pluma dominating the charts and selling out arenas from Mexico and Argentina to the US and beyond. And the heads of three of the most successful independent labels on the market would not conceive of any other way of working today.
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“Independence is priceless, it is the best thing that can happen to us,” says Fede Lauria, CEO of Dale Play Records, which represents Argentine stars such as Bizarrap and Nicki Nicole, highlighting the speed with which they can respond to the needs of its artists by not depending on third parties.
Lauria made this statement on Tuesday (October 3) at Latin Music Week 2023, during “The Power Players: Indie Edition” panel moderated by Billboard‘s Leila Cobo and presented by Lexus. The panel also featured Jimmy Humilde, CEO of Rancho Humilde (label of Mexican regional music superstars like Fuerza Regida and Natanael Cano); and George Prajin, CEO of Prajin Parlay and manager and partner of Peso Pluma. They are, in short, the heads of three of the most successful independent labels on the market today.
For Humilde, who began doing flyer parties in California and over the years rose to become one of the most successful Mexican music executives, it’s about doing “what we want… what we feel,” without having to ask permission. It has worked for him, and “coming from very low, it is a very big blessing because we appreciated it more,” he said.
Prajin, meanwhile, compared the current situation with his beginnings in the industry some 40 years ago, when an indie label could not compete with the big ones because there were no streaming services and slots on the radio were limited, as were the resources to promote indie artists. “Today’s artists have direct engagement with the audience through social media and independent companies can compete at all levels. We lead. We don’t follow,” he said.
Each one, in their own style and way, is committed to taking their artists to the top. Humilde, for example, says that he does not sign artists but rather has business agreements with them — as in the case of Legado 7, with which he established Lumbre, the label where Yahritza y Su Esencia began.
Lauria, who helped launch a wave of urban acts from Argentina including DUKI, Nicki Nicole, Rei, WOS, Rels B and others who began in their teens and soon after were filling stadiums and traveling the world, highlighted the importance of accompanying them in their development and ensure their physical and emotional well-being. “Artists also suffer… they are not aliens. This generation Z of artists has to prepare at superhuman speed to meet that pressure,” he declared.
Celebrated for more than 30 years, the 2023 edition of Latin Music Week includes a Superstar Q&A with Shakira; the Legends on Legends chat with Chencho Corleone and Vico C; Making the Hit Live! with Carin León and Pedro Capó; a panel with RBD’s Christian Chávez, Christopher von Uckermann, and Maite Perroni; Superstar Songwriter discussion with Edgar Barrera and Keityn, among many other panels, Q&As and workshops.
See the ultimate Latin Music Week guide here. This year’s Latin Music Week, taking place Oct. 2-6, also includes showcases by Peso Pluma, Mike Bahía and Greeicy, DannyLux and Fonseca, to name a few. Check out the dates and times for the showcases throughout the week here.
Official partners of the 2023 Billboard Latin Music Week include AT&T, Cheetos, CN Bank, Delta Air Lines, Lexus, Netflix, Michelob ULTRA and Smirnoff.
Latin Music Week coincides with the 2023 Billboard Latin Music Awards ceremony, which will broadcast live from the Watsco Center in Coral Gables, Fla., on Thursday (Oct. 5) and will air on Telemundo. It will also broadcast simultaneously on Universo, Peacock, the Telemundo App, and throughout Latin America and the Caribbean on Telemundo Internacional.
Peso Pluma, Yng Lvcas and Grupo Frontera have many common denominators. All have embraced collaborations, all represent and comprise a new generation of hitmakers and all are fueling the new Mexican music revolution.
On Tuesday (Oct. 3), Peso, Yng Lvcas and Adelaido “Payo” Solís and Juan Javier Cantú of Grupo Frontera gave insight into their rapidly ascending careers during The New Mexican Music Revolution panel at the Billboard Latin Music Week 2023, presented by BMI.
“The Mexican music industry has united and we’ve left pride or jealousy behind to really allow us to advance and show you what our genre is all about,” Peso Pluma said early on about the importance of collaborations in the genre. Collaborations have been key to growing the genre on a global level in the past few years. Peso and Yng Lvcas collaborated on “La Bebe (Remix),” which peaked at No. 11 on the Billboard Hot 100. Grupo Frontera and Peso’s “Tulum” peaked at No. 6 on the Hot Latin Songs chart.
“I’ve collaborated with emerging artists because I have to help other artists, we’re Mexican and we may not be best friends but coming together makes us stronger,” says Yng Lvcas. Adds Solís about collaborations, “We first met Peso at a Spotify party in Mexico City and then we both had just gotten our first hit and we went our separate ways but life is a circle and we crossed paths again later in life.”
Frontera also scored a major collaboration earlier this year when they sang “Un x100to” with Bad Bunny which, they revealed, they had no idea it was Bunny who was jumping on the song. And when the Puerto Rican hitmaker appeared on the set to record the music video with him, Solís’ first thought was “he was a tall, handsome man. I was like ‘Is it really him?’”
Reflecting on the evolution and the growth of the genre today and the mainstream spotlight its received, Peso adds: “It’s very cool to share moments with people that we used to listen to as kids and that have influenced us,” he explains when asked about working with A$AP Rocky. “But that’s something that will happen more often in the genre. We’re now taking this music global, which were able to do because of unity, has others looking at us now. What we’re doing now will be in the history books of Latin music.”
Celebrated for more than 30 years, the 2023 edition of Latin Music Week includes a Superstar Q&A with Shakira; the Legends on Legends chat with Chencho Corleone and Vico C; Making the Hit Live! with Carin León and Pedro Capó; a panel with RBD’s Christian Chávez, Christopher von Uckermann, and Maite Perroni; Superstar Songwriter discussion with Edgar Barrera and Keityn, among many other panels, Q&As and workshops. See the ultimate Latin Music Week guide here. This year’s Latin Music Week, taking place Oct. 2-6, also includes showcases by Peso Pluma, Mike Bahía and Greeicy, DannyLux and Fonseca, to name a few. Check out the dates and times for the showcases throughout the week here.
Official partners of the 2023 Billboard Latin Music Week include AT&T, Cheetos, CN Bank, Delta Air Lines, Lexus, Netflix, Michelob ULTRA and Smirnoff.
Latin Music Week coincides with the 2023 Billboard Latin Music Awards ceremony, which will broadcast live from the Watsco Center in Coral Gables, Fla., on Thursday (Oct. 5) and will air on Telemundo. It will also broadcast simultaneously on Universo, Peacock, the Telemundo App, and throughout Latin America and the Caribbean on Telemundo Internacional.
“Pedro, tu no puedes, eres lo que eres, busca un trabajo, y paga los que debes, la vida es muy corta pa’ soñar,” crooned Pedro Capo as he improvised on the lyrics while carefully plucking the strings of his nylon guitar as he sat on the Making the Hit Live panel at 2023 Latin Music Week on Tuesday (Oct. 3). The Puerto Rican artist then united his voice with Carin León’s for a stunning harmony. The Mexican artist recognized this too. “That’s the money maker,” he declared.
This beautiful acoustic ballad with contemplative lyrics and plenty of charm was created during the panel, where the two artists also reflected on their creative process and highlighted how each of them perceives a hit differently. While participating in the discussion, León held a 12-string guitar — a traditional instrument within the música mexicana space — and bounced ideas off his fellow panelist and artist.
“How do you compose a hit? With God’s blessing,” Capo said. But moments later, the creativity between the two musicians was flowing like water.
“A lot of people relate it to success. For us, it means something different. I feel that the definition of success is very personal and very individual,” said León. “One has to connect with issues of the heart to get it off your chest.”
“You guys met for the first time 30 minutes ago, and it seems like you’ve known each other all your lives,” Fajardo noted. “From here to the studio, please.”
Celebrated for more than 30 years, the 2023 edition of Latin Music Week includes a Superstar Q&A with Shakira; the Legends on Legends chat with Chencho Corleone and Vico C; Making the Hit Live! with Carin León and Pedro Capó; a panel with RBD’s Christian Chávez, Christopher von Uckermann, and Maite Perroni; Superstar Songwriter discussion with Edgar Barrera and Keityn, among many other panels, Q&As and workshops.
See the ultimate Latin Music Week guide here. This year’s Latin Music Week, taking place Oct. 2-6, also includes showcases by Peso Pluma, Mike Bahía and Greeicy, DannyLux and Fonseca, to name a few. Check out the dates and times for the showcases throughout the week here.
Official partners of the 2023 Billboard Latin Music Week include AT&T, Cheetos, CN Bank, Delta Air Lines, Lexus, Netflix, Michelob ULTRA and Smirnoff.
Latin Music Week coincides with the 2023 Billboard Latin Music Awards ceremony, which will broadcast live from the Watsco Center in Coral Gables, Fla., on Thursday (Oct. 5) and will air on Telemundo. It will also broadcast simultaneously on Universo, Peacock, the Telemundo App, and throughout Latin America and the Caribbean on Telemundo Internacional.
The 2023 Billboard Latin Music Week started with a bang on Monday, Oct. 2. The day was packed with back-to-back panels — including The Rise of Mexican Music Touring and The Art of the festival — Q&As and workshops. Showcases at night featured an intimate performance with Mike Bahía and Greeicy sponsored by Michelob Ultra, […]
With the 2023 Billboard Latin Music Awards set to take place this Thursday (Oct. 5), fans are about to find out who won in each of the ceremony’s 48 categories, including Artist of the Year, New.
Five artists — Bizarrap, Chino Pacas, Grupo Frontera, Peso Pluma and Yng Lvcas — are currently competing in the sought-after category. Along with joining their fellow newcomers in the Artist of the Year, New category, both Grupo Frontera and Peso Pluma are finalists vying for the coveted Artist of the Year award.
Four out of the five acts are Mexican or of Mexican descent, a testament of the ever-expanding Mexican movement that has blossomed throughout 2023. Pacas, Frontera and Pluma are representing regional Mexican music with their corridos bélicos and Tex-Mex cumbia, respectively, while Lvcas is championing a new kind of persuasive “Mexican reggaetón.” On the other hand, Argentine alchemist Bizarrap has showcased his genre-spanning production wizardry that has broken the internet numerous times. Last year, sierreño star Ivan Cornejo took the coveted award.
Pluma leads all finalists this year, with 21 nods across 15 categories. Frontera aren’t far behind, with a total of 15 nods. Yng Lvcas and Bizarrap hold six entries each, while Chino Pacas has only one in the new artist category.
Finalists and eventual winners are based on key fan interactions with music, including audio and video streaming, album and song sales, radio airplay and touring, tracked by Billboard and Luminate. This year’s awards are based on the chart period of Aug. 13, 2022, through Aug. 12, 2023. The ceremony will broadcast live on Telemundo from the Watsco Center in Coral Gables, Fla., at 7 p.m. ET on Thursday, Oct. 5. It will also broadcast simultaneously on Universo, Peacock, the Telemundo App, and throughout Latin America and the Caribbean on Telemundo Internacional.
Who would you like to see win Artist of the Year, New? Vote for your favorite artist in our fan poll below! (Editor’s note: The poll winner does not impact the award decision.)
Purchase tickets to the 2023 Billboard Latin Music Week here.