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Latin

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Luck Ra’s “La Morocha,” featuring BM, adds a fourth week at No. 1 on the Billboard Argentina Hot 100 chart (dated Oct. 14). The team-up ties with Bizarrap & Shakira’s Bzrp Music Sessions, Vol. 53 for the fifth-most weeks at the summit in 2023. Let’s look at the leaderboard:
Weeks at No. 1, Title, ArtistsSeven, “Los del Espacio” LIT killah, Maria Becerra, FMK, Rusherking, Duki, Emilia, Tiago PZK & Big OneSeven, “En La Intimidad,” Emilia, Big One, Callejero FinoSix, “Lala,” Myke TowersFive, “Un Finde: Big One CROSSOVER #2,” Ke Personajes, Big One, FMKFour, “Bzrp Music Sessions, Vol. 53,” Bizarrap & ShakiraFour, “La Morocha,” Luck Ra, featuring BM

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Emilia’s “GTA.Mp3” pushes up the tally, jumping 7-2, while Los Angeles Azules and Maria Becerra’s “El Amor de Mi Vida” dips 3-2. Meanwhile, Grupo Frontera and Ke Personajes’ “Ojitos Rojos” rises to its new No. 4 peak, and Big One, Ulises Bueno and Rusherking’s “Mentiras I Crossover #3”, enters the top 5, as it lifts 8-5.

This week’s Greatest Gainer goes to Spaniard Iñigo Quintero’s “Si No Estás” which rallies up 69 ranks, from No. 85 to No. 16.

Enrique Iglesias and Maria Becerra’s first partnership, “Así Es La Vida,” takes the Hot Shot Debut of the week, at No. 34.

Elsewhere, Bizarrap and Milo J each add a new career entry as “Bzrp Music Sessions Vol 57” bows at No. 35. With the new recruit, BIzarrap adds his 49th chart visit and enters a tie with J Balvin for the third-most entry on the tally, trailing only Bad Bunny’s 60 total appearances and Duki’s 56.

Further, singer-songwriter Jere Klein adds his second Billboard Argentina Hot 100 entry with “Ando” at No. 41.

Four other songs debut this week, starting with Trueno’s “Ohh Baby” at No. 75. Jung Kook and Jack Harlow’s “3D” follows at No. 79. Plus, Doble P, Lauty Gram and Gusty dj’s “Me Escapé” joins at No. 86. Lastly, Lauty Gram adds another entry through “Linda” (Remix),” his collab with Marka Akme, Migrantes, Peipper and DJ Tao join at No. 91.

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Maluma captures his 23rd No. 1 on Billboard’s Latin Airplay chart as “Coco Loco” rises 2-1 to crown the Oct. 14-dated list.

“Coco Loco” lands at the summit on the overall Latin Airplay chart in its 15th week. It ejects Karol G’s “Mi Ex Tenía Razón” from the lead after one week in charge with an 8% gain in audience impressions, to 10.1 million, earned in the U.S. during the Sept. 29-Oct. 5 tracking week, according to Luminate. The latter drops 1-6 with 8.7 million in audience, down 12%.

With his new champ, Maluma improves his career total to 23 No. 1s, and breaks from a tie with Bad Bunny and Wisin for the fifth-most No. 1s since the chart launched in 1994. Here’s a look at the leaders:

35, J Balvin33, Ozuna32, Enrique Iglesias28, Daddy Yankee23, Maluma22, Bad Bunny22, Wisin

“Coco Loco” also marks Maluma’s 10th No. 1 as a soloist, unaccompanied by any other act, among his 23 rulers. Let’s look at those solo winners:

Peak, Title, Weeks at No. 1Nov. 21, 2015, “Borro Cassette,” threeAug. 26, 2017, “Felices Los 4,” twoJune 2, 2018, “El Préstamo,” twoNov. 10, 2018, Mala Mia, oneJune 8, 2019, “HP,” oneNov. 23, 2019, “11:00 PM,” oneJuly 11, 2020, “ADMV,” oneNov. 6, 2021, “Sobrio,” oneOct. 15, 2022, “Junio,” oneOct. 14, 2023, “Coco Loco,” one

Elsewhere, “Coco Loco” holds at No. 1 on Latin Rhythm Airplay for a second week. Plus, it holds at No. 37 on the multi-metric Hot Latin Songs for a second week despite a 4% drop in streams.

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Britney Spears spent a night out with two Latin superstars this week, and the trio seemed to have a ton of fun posing for Instagram photos. Maluma took to the social media platform on Thursday (Oct. 12) to share a picture alongside the “Piece of Me” singer and J Balvin, in which Spears and the […]

Dominican rapper and dembow star El Alfa has signed a multi-million deal in the eight figures with music industry finance firm Sound Royalties.
After evaluating El Alfa’s revenue streams, Sound Royalties will advance El Alfa the sum of money ahead of his upcoming tour and album, El Rey Del Dembow — set for release Oct. 19 on his own El Jefe Records. The advance contemplates the full range of El Alfa’s income, including his catalog, his upcoming recordings, his streaming numbers and his tour income.

“I’ve been speaking with Sound Royalties for years, and the time finally made sense for us to work together. The best advice I ever received was from [Sound Royalties CEO/founder] Alex Heiche and his team, telling me to register and organize my royalty streams and that whatever I do – don’t sell,” El Alfa said in a statement. “It was because I didn’t sell that I am now able to leverage my back catalog to invest in my future. This multi-million-dollar funding will be instrumental in continuing to build my legacy and cement my influence in the Latin music space.”

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Founded in 2014, Sound Royalties specializes in royalty financing for music creatives, independent labels, publishers and distributors. The company is a subsidiary of GoDigital Media Group, the company founded by Jason Peterson that also includes indie label and distributor Cinq Music Group and social media rights manager AdShare.

Sound Royalties’ business model isn’t predicated on projections of revenue, but rather, based on what an artist already has generated. The company gives creatives an advance and sets a set fee to be paid back in addition to the original advance. That set fee, says Heiche, does not change.

“There is no penalty and we don’t take copyright or ownership,” he says. “At first it [some thought it] was too good to be true, and now they realize it is true. It is a good model.”

Currently, the company works with music creatives in 16 countries across all genres, and has partnered or worked with artists like Pitbull, Alejandra Guzman and DJ Khaled.

In El Alfa’s case, Sound Royalties is financing what Heiche describes as “existing income streams. It’s not a projection. It’s what he’s already doing. We did an analysis of what his revenue streams are generating and they’re very impressive. His numbers justify the advance we’re giving him.”

“Alfa has carved out a legacy of his own in the Latin music community, pioneering his own style of Dembow music[…] It’s an honor to be the financial partner that he has chosen to fund his continued growth for years to come.”

Wisin’s three decade career was celebrated during Billboard Latin Music Week 2023 for the urban music icon’s lengthy history of creating hits and birthing a business empire. 

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On Wednesday, October 4, Wisin & La Base: Eye of the Tiger presented by Smirnoff incited a conversation about reggaeton smashes, alongside hitmakers Luny Tunes, DJ Nelson and mix engineer and producer Hyde El Químico, with moderator Molusco. During the 40-minute discussion, the panelists reflected on their impact in the trajectory of the genre and how the genre has evolved over time. Wisin was also celebrated with a gift from Smirnoff when a specialty designed güiro by Mexican illustrator Totoi Semerena was presented to the superstar.

We’ve selected the standout quotes from the few panels that were captured on video. Below, check out the conversation in full, with some memorable quotes from each panelist:

Wisin on Achieving His Dreams (And More): I believe that work, discipline … I think that is what the urban movement is all about. We are here because we decided to do big things because we did not think we would be here. When we started to see money, for us, it was like “Wow” because we are humble people. We never thought that this movement was going to be where it is, so when we started our movement, we only had dreams in [a] sack. We had no money. We had no tools. We had no technology. So, thanks to God and life and the public, millions of people, who as Nelson says, we go to different cities and still receive us with open arms. 

Wisin on How Collabs Impacted His Mainstream Appeal: I think it is very important that people understand that our collaborations made demographics that did not look at our movements, look at it differently and it was due to the affirmation of different superstars who decided to work with us. Reaching the mainstream world was the most important thing. At that time, it was a dream for us to be able to work with Jennifer [Lopez], with Ricky [Martin], with Enrique [Iglesias], with all of them.

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Hyde on The Landscape’s Biggest Change: The desire to always seek the highest quality was always there from the beginning since the genre began in a room, in our homes, in Marquesina. What changed was that now because of technology, we have access to create good music with fewer resources. Before you needed a super expensive studio and much more equipment to achieve a good sound; now a kid from home with a laptop, a good microphone and a good ear can aspire to have a good quality. Now, to reach that maximum level, as an artist’s career grows because of the maturity of the genre, he has more resources to have access to better quality, better studios [and] better equipment. I think that, in all genre scales, what has changed the most is the access to technology and quality.

DJ Nelson on Balancing Strategy & Creativity: There were no record companies. It was pure passion. But what is happening is not bad either because we have to change with the times. There are new budgets, new fashions, new equipment [and] new qualities. It is a very different business. Luny. La Razón, Luny Tunes, Flow Music, Noriega, what is happening attracted these big record companies. The business changes, of course.

Luny on Straddling the Producer/Artist Role: They forced us to be artists because, as we started and we had so many projects and the artists couldn’t. Well, they said, “Look, you guys, take care of promoting your music.” When we started, I remember it was VA Music. I said, “We don’t like that idea,” but we managed to go to the places [and] to the shows. We started something that we changed normally what a producer did at that time and I think that was something that helped us. With [DJ] Nelson, we went to Ricky [Martin]’s studio to work. We did a lot of projects [and] many things that were not on the agenda of what I wanted to do as a producer. I always wanted to be in the studio with Tunes.

Molusco at the Wisin Panel, Presented by Smirnoff held at Faena Forum as part of Billboard Latin Music Week on October 4, 2023 in Miami Beach, Florida.

David Cabrera for Billboard

Atmospher at the Wisin Panel, Presented by Smirnoff held at Faena Forum as part of Billboard Latin Music Week on October 4, 2023 in Miami Beach, Florida.

David Cabrera for Billboard

Wisin at the Wisin Panel, Presented by Smirnoff held at Faena Forum as part of Billboard Latin Music Week on October 4, 2023 in Miami Beach, Florida.

David Cabrera for Billboard

Molusco, Wsin, Hyde el Quimico, Dj Nelson, Luny Tunes , Leila Cobo at the Wisin Panel, Presented by Smirnoff held at Faena Forum as part of Billboard Latin Music Week on October 4, 2023 in Miami Beach, Florida.

David Cabrera for Billboard

Earlier in the week, Wisin brought Billboard En Vivo with La Base and Wisin presented by Smirnoff to the Oasis Wynwood for a three-hour event featuring the aforementioned panelists. The event marked the first La Base party outside of Puerto Rico and included a few special surprises.

Celebrated for more than 30 years, Billboard Latin Music Week is the longest running and biggest Latin music industry gathering in the world, and coincides with the 2023 Billboard Latin Music Awards, which was broadcast live on Telemundo on Thursday, Oct. 5, from the Watsco Center in Miami.

For their first annual party outside of Puerto Rico, Wisin and La Base, the record label he launched in 2020, took over Miami’s Oasis Wynwood venue for a hits-packed show, special guests and cheers to the future.

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At the 35,000 square foot outdoor venue, attendees gathered together on Tuesday, October 3, for Billboard En Vivo with La Base and Wisin presented by Smirnoff, a celebratory night of the urban music icon’s staples as a solo artist and as part of Wisin y Yandel. His set started towards midnight and saw the man of the hour in a black-leather outfit accompanied by backup dancers for performances of “Fiel,” “Pam Pam,” “Major Que Yo,” “Cuerpo a Cuerpo” and more. Elsewhere during the La Base concert celebration, the reggaeton titan took time to cheers to the dedicated audience with a can of Smirnoff ICE Neon Lemonade, celebrating not only the success of his three decade long-catalog, but to his future.

Special guests Luny Tunes and DJ Nelson were on-site to serve up the biggest reggaeton hits of yesterday and today. Among the star power in the audience included the likes of J Balvin, Darell, Farina and Goyo of ChocQuibTown. Yet, it was a surprise appearance from El Alfa that brought the show to new heights when he and Wisin delivered performances of “Paleta Pa To El Mundo” and “La Mamá de la Mamá.” Beyond the music, attendees of the event were also treated to a specialty cocktail, samples, güiro giveaways, activations and more from Smirnoff ICE and Smirnoff Spicy Tamarind.

Wisin at Billboard En Vivo Featuring Wisin held at Oasis Wynwood as part of Billboard Latin Music Week on October 3, 2023 in Miami Beach, Florida.

Melody Timothee for Billboard

El Alfa and Wisin at Billboard En Vivo Featuring Wisin held at Oasis Wynwood as part of Billboard Latin Music Week on October 3, 2023 in Miami Beach, Florida.

Melody Timothee for Billboard

Atmosphere at Billboard En Vivo Featuring Wisin held at Oasis Wynwood as part of Billboard Latin Music Week on October 3, 2023 in Miami Beach, Florida.

Melody Timothee for Billboard

Atmosphere at Billboard En Vivo Featuring Wisin held at Oasis Wynwood as part of Billboard Latin Music Week on October 3, 2023 in Miami Beach, Florida.

David Cabrera for Billboard

Atmosphere at Billboard En Vivo Featuring Wisin held at Oasis Wynwood as part of Billboard Latin Music Week on October 3, 2023 in Miami Beach, Florida.

Melody Timothee for Billboard

Atmosphere at Billboard En Vivo Featuring Wisin held at Oasis Wynwood as part of Billboard Latin Music Week on October 3, 2023 in Miami Beach, Florida.

David Cabrera for Billboard

Atmosphere at Billboard En Vivo Featuring Wisin held at Oasis Wynwood as part of Billboard Latin Music Week on October 3, 2023 in Miami Beach, Florida.

Melody Timothee for Billboard

Atmosphere at Billboard En Vivo Featuring Wisin held at Oasis Wynwood as part of Billboard Latin Music Week on October 3, 2023 in Miami Beach, Florida.

David Cabrera for Billboard

Atmosphere at Billboard En Vivo Featuring Wisin held at Oasis Wynwood as part of Billboard Latin Music Week on October 3, 2023 in Miami Beach, Florida.

David Cabrera for Billboard

Dj Nelson at Billboard En Vivo Featuring Wisin held at Oasis Wynwood as part of Billboard Latin Music Week on October 3, 2023 in Miami Beach, Florida.

David Cabrera for Billboard

Atmosphere at Billboard En Vivo Featuring Wisin held at Oasis Wynwood as part of Billboard Latin Music Week on October 3, 2023 in Miami Beach, Florida.

David Cabrera for Billboard

Luny Tunes at Billboard En Vivo Featuring Wisin held at Oasis Wynwood as part of Billboard Latin Music Week on October 3, 2023 in Miami Beach, Florida.

Melody Timothee for Billboard

Later in the week, Wisin was joined by Luny, Tunes, DJ Nelson and Hyde for a panel, where they detailed their expertise on what it meant and means today to identify and create hits. The discussion dubbed Wisin & La Base: Eye of the Tiger was moderated by radio host and podcaster Molusco and also saw Smirnoff gift the reggaeton chart-topper with a specialty designed güiro. The piece featured custom art by Mexican illustrator Totoi Semerena, who dreamed up a visual of dance and celebration in the Latin communities with a range of vibrant colors. 

Celebrated for more than 30 years, Billboard Latin Music Week is the longest running and biggest Latin music industry gathering in the world, and coincides with the 2023 Billboard Latin Music Awards, which were broadcast live on Telemundo on Thursday, Oct. 5, from the Watsco Center in Miami.

Billboard Latin Music Week 2023 went out with a bang, courtesy of Michelob ULTRA, who presented the closing celebration headlined by the extraordinary Fonseca. The venue of choice was Oasis Wynwood, a music hotspot accommodating 2,000, and it was a packed house. This 21+ affair brought music enthusiasts of all ages together, with dancing that lasted well into the night.

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The outdoor scene was a blend of reds and blues, and our presenting sponsor, Michelob ULTRA, added to the magic with the crisp, cool taste of their superior light beer.

David Cabrera for Billboard

Before Fonseca took center stage, Grammy-nominated pop artist Beatriz Luengo set the mood with her lively tunes. Attendees could hit up pop-up stations or the golden indoor bar to grab their refreshing drinks before immortalizing the night with take-home photos from the Michelob ULTRA photo booth, all to remind us that “It’s Only Worth It If You Enjoy It.”

Melody Timothee

Fonseca, joined by his live band, kicked off the night with the soulful ballads “Eres Mi Sueño” and “Vine a Buscarte.” But the fan favorite, “Arroyito,” got the crowd on their feet, dancing and jumping in pure excitement.

Melody Timothee

The outdoor arena was bursting at the seams with joyful party-goers toting Michelob ULTRA cans in hand that kept them refreshed throughout the hour-long set. Fonseca continued to deliver hits like “Si Tú Me Quieres” and “Cartagena,” a heartfelt tribute to his beloved homeland that kept the thrill alive—the evening reached its crescendo with an electrifying rendition of “Te Mando Flores” and “En Vivo y En Directo,” marking the grand finale of this year’s Billboard Latin Music Week.

As they say, all good things must come to an end, and this was the fitting conclusion to an incredible week filled with star-studded panel discussions and exclusive performances. Fonseca thanked the roaring crowd in his final remarks before leaving the stage, everyone beaming with gratitude for the unforgettable night, all thanks to our presenting sponsor, Michelob ULTRA. Cheers to an amazing week! 

Check out photos all week long from our presenting sponsor HERE and check out Fonseca’s Latin Music Week panel discussion HERE.

Melody Timothee for Billboard

Interscope has a signed a partnership with Los CT, the record label launched by new regional Mexican music star Natanael Cano, a pioneer of the corrido tumbado movement. The deal will bring in Los CT artists Gabito Ballesteros, Alejandro Buelna, Tyan G, Amillkar Galaviz, Luis Castillo, Nueva Era, Cocho, Herencia LP and Delilah under the […]

Warner Music Latina has named Francisco Granados the label’s new senior vice president of A&R, Billboard has learned. Granados, who previously served as director of A&R at Warner Music México, will be responsible for spearheading Warner Latina’s artistic discovery and nurturing musical talents in the U.S., according to a press release issued Thursday (Oct. 12). […]

Billboard En Vivo Featuring Fonseca and Beatriz Luengo

Image Credit: Melody Timothee for Billboard

Atmosphere at Billboard En Vivo Featuring Fonseca and Beatriz Luengo held at Oasis Wynwood as part of Billboard Latin Music Week on October 6, 2023 in Miami Beach, Florida.