Latin
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“I forgot to wear the knee pads,” Karol G says ruefully. “I’m going to have scrapes.”
She beams. For a soaking wet pop star who has just been dragged through a shallow pool, Karol looks remarkably happy.
Moments before, a group of writhing, shirtless male dancers had lifted Karol, dressed in a white bikini and transparent baggy pants, high above the water as she performed a medley of songs from her unprecedented past year in music, including material from her chart-topping February album, Mañana Será Bonito; the edgier August follow-up, Mañana Será Bonito (Bichota Season); and a small teaser of her new single with Kali Uchis, “Labios Mordidos.” Her arms knifed back-and-forth through the pool in fierce synchronicity with her platoon of dancers — all water-drenched sexiness, but a punishing physical routine nonetheless. After Karol dries off, wrings out her pants and gets her glam touched up, she’ll do it all over again.
“I want it to be spectacular,” she says matter-of-factly of the roughly four-minute Billboard Latin Music Awards performance. To that end, she enlisted renowned choreographer Parris Goebel, whose work includes Rihanna’s Super Bowl halftime show performance, to continue pushing her as a dancer. “Dance doesn’t come so easy to me,” Karol admits. “To do the things I do, I have to rehearse a lot.” Earlier this year, Goebel choreographed Karol’s MTV Video Music Awards performance.
“She understands what I want to express in my movements, and also, she gets something out of me that I’m still in the process of understanding,” Karol says. “I’ve learned a lot about myself this year. Even though it would seem I’ve arrived at a point where I could relax and let things run, life keeps showing me that I’ve still got a lot of things to do, a lot of things to give.”
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Twenty-four hours later, Karol is calm (and dry) in a quiet Los Angeles studio, talking with her usual expressiveness and candor in sentences punctuated by crescendos, accents and exclamations and augmented by enthusiastic gesticulations. In her many music videos, Karol usually presents one of two ways. There’s the bichota, or badass, sexy and powerful and not afraid to show it. And then there’s the smiling (or occasionally melancholy) girl next door who enjoys celebrating love and doesn’t shy from displays of vulnerability. In person, the young woman born Carolina García in Medellín, Colombia, is all those things, but she’s also warm, exuberant and disarmingly earnest, a demeanor that has remained intact through my many encounters with her over the years, even as her popularity has soared.
Her hair is pulled back in a tousled ponytail, its platinum color matching the short, clingy silk dress that shows off her sculpted physique. At 32 years old, Karol has worked hard to look like this. Earlier this year, her doctor prescribed an eating plan to alleviate a long-standing colon disorder; at the same time, after a lifetime of exercising, she upped her training regime to be able to perform for three hours in a stadium. “I wanted to be healthy, and I needed to do a ton of cardio for the shows. And my body began to change,” she says. “It was beautiful because I’d always been told certain changes took time, and it was true.”
You could say the same of Karol’s upward career trajectory. She just wrapped an extraordinary year in which she became the first Latina woman (and second artist ever) to top the Billboard 200 with an all-Spanish-language album (Mañana Será Bonito); the top female Latin artist on Billboard’s year-end charts (behind only Bad Bunny and Peso Pluma); and the winner of album of the year at November’s Latin Grammys, as well as urban album of the year — the first woman to win the latter.
Karol is also the first Latina (and still one of only a few women) to headline a global stadium tour and the highest-grossing Latin touring artist of the year by far. According to Billboard Boxscore, in 2023, she grossed $146.9 million from just 19 shows and sold 843,000 tickets through Nov. 19, almost doubling the $86.7 million the Latin runner-up, RBD, grossed from 18 shows in the same period.
Karol G photographed November 11, 2023 at The Powder Room Studio in Los Angeles. Balenciaga jacket, Intimissimi underwear, Replika Vintage shoes.
Vijat Mohindra
Beyond her accolades — or perhaps, more accurately, behind them — is Karol’s shrewd business sense. Her long-standing recording agreement with Universal Music Latino, which signed her to her first major deal in 2016, ended after Mañana Será Bonito came out in February. Instead of re-upping or accepting any of the “incredible” deals she says other labels offered, she launched her own Bichota Records, invested in its staff and infrastructure — much of it based in her native Colombia — and inked a distribution deal with Interscope that provides her with that company’s full, multinational support and staff but lets her keep her masters moving forward, including Bichota Season’s.
“We wanted to stay in the Universal family,” says Noah Assad, who has managed Karol since 2020, now through his Habibi Management. “They’re the ones who bet on her in the beginning, and we believe in longevity. No one knows an artist more than the infrastructure who had you in the beginning.”
Even so, he adds, “She was ready to build her own label, her own structure, her own team. She was already betting on herself without getting the gain. Independence is not just being independent; she had to build this whole infrastructure. Not every artist is made for independence, but knowing that she could [be] made it the right decision.”
Landing Karol, says Interscope executive vp Nir Seroussi, came from “a very practical conversation that I had with [manager and friend] Noah, asking, ‘What do you want?’ And he said, ‘She’s a boss. She wants to feel empowered, and she’s ambitious. She wants to have a seat at the table with the Billie Eilishes and the Olivia [Rodrigos] of the world.’ ”
Karol’s message to the label, Seroussi recalls, was clear: “I’ve come this far. I want more. I want to sit next to general-market artists because that’s how I feel: Latina but with an A-league fan base.”
But as she eyes mainstream global stardom, Karol is, as usual, prepared to be patient.
“It’s a fine line,” she notes. “In that rush to go global, music can lose its essence. So we’re going step by step. Yes, they’ve brought proposals [to the table], but I’m not in a rush. It would be amazing to fill stadiums in Asia, for example, but I truly feel happy and thankful with what I’m doing today. We’ll find the way.”
In an era of ever more rapid rises to stardom for Latin artists — witness Peso Pluma and, before him, Bad Bunny — Karol G’s ascent has been steady but slow, even laborious, and compounded by being a woman in a Latin world where female-led hits historically are scant. She started as a child pop act, competing on Colombia’s X Factor at 14, and didn’t hail from the barrio but from a solid middle-class family. When reggaetón descended on her native Medellín, she got hooked, but pursuing a career in the genre presented additional hurdles: She started recording and performing it at a time when men completely dominated the genre — as they still do — and she was considered an oddity, facing a highly skeptical industry: Aside from Ivy Queen a generation before, there weren’t any other women to measure her against.
But alongside her producer/co-writer Ovy on the Drums, Karol developed a sound — melodic, lyrically conversational, sparsely arranged and open to experimentation — that was very much geared toward women, touching on themes of empowerment and vulnerability with a genuinely personal point of view and embracing sexuality without being too overtly sexual. Stars like Nicky Jam and J Balvin endorsed her and recorded with her, and in 2016, Universal signed her.
“People got ‘married’ to Karol G,” says Raymond Acosta, head of talent management for Habibi, which also represents Bad Bunny, Eladio Carrión and Mora. “Her fans, even when they disagree with her, see her as a sister. For many of them, she’s not simply an artist. She’s family.”
A prolific, and by all accounts tireless recording artist, Karol built her fan base by being sincere on social media, by constantly releasing music and by maintaining a clear, consistent vision of who she was and what she wanted. Her debut album, 2017’s Unstoppable, released when she was 26, debuted at No. 2 on Billboard’s Top Latin Albums chart, back when she had 3.5 million Instagram followers; today, she has 70 million.
Her first big hits were collaborations with men, beginning with “Ahora Me Llama” with Bad Bunny in 2017, which peaked at No. 10 on Hot Latin Songs. Her first No. 1 was 2018’s “Dame Tu Cosita,” alongside El Chombo and Pitbull. By then, Karol had been at Universal for three years without a massive hit of her own. All around her, reggaetoneros were scoring quick Hot Latin Songs No. 1s, even as she relentlessly released music; to date, she has logged 60 entries on the multimetric chart, the most for a Latin female artist.
“I started in 2006, and now it’s 2023,” says Karol bluntly. “My first songs were 15, 16 years ago. You spend all that time working and thinking, ‘When is my time?’ People on social media always show the goal: the cars, the money, the luxury goods, and everyone at home is thinking, ‘Why doesn’t that happen to me?’ But it’s not that easy. Everything has a process. Yes, I sometimes had doubts, but if I didn’t do this, what was I going to do? I am music. Every time anything happens to me, I want to write a song. Everything for me is a song.”
Tiffany Brown catsuit and jacket, Retrofête x Keren Wolf earrings.
Vijat Mohindra
Finally, in fall 2019, she released the song: “Tusa,” a track about getting over heartbreak, which she wrote with Ovy on the Drums and Keityn and recorded with Nicki Minaj. It spent four weeks at No. 1 on Hot Latin Songs, underscoring Karol’s status as a Latin artist to contend with, who could collaborate with a top American rapper, while cementing her place as a woman who could relate to other women, tell their stories, voice their concerns, vent for them. (It also established the potent trifecta of Karol, Ovy and Keityn, which has since churned out a succession of chart-topping hits including the No. 1s “Provenza” and “TQG” with Shakira.)
“As a woman, she has always had a very clear notion of her identity and what she wants to tell fans, and she has taken that female power to the next level, making women feel like bichotas,” says Ovy, referring to the title of the global Karol hit that has become synonymous with female power. “She has always been very clear about what she wants to musically show the world, and as her producer from day one, I’ve always understood every move she makes. Anything she has in her mind, I turn into music.”
There is a definite line between stardom and superstardom, and for several years, Karol G inched ever closer to the latter, yet didn’t quite reach it. She played clubs, festivals, shows throughout Latin America, anything to be seen, but never had a proper routed headlining tour. Still, her second album, 2019’s Ocean, debuted at No. 2 on Top Latin Albums, and she became the top Latin female artist on Billboard’s year-end charts, a spot she has maintained ever since. She also toured the United States for the first time as a guest on Gloria Trevi’s 21-date Diosa de la Noche trek.
In 2021, she got her first Top Latin Albums No. 1 with her intensely personal KG0516 and launched her first headlining tour, playing theaters. The Bichota Tour — named after the single but by now synonymous with Karol herself — grossed $15.4 million, sold 214,000 tickets and opened Karol’s eyes to possibilities she hadn’t seriously considered. A major catalyst was the icy blue wigs — matching Karol’s hair color on the album cover and her cold, vulnerable state of mind — that fans took to wearing to the shows, an unprecedented display of fandom for a Latin artist.
“I think it was the way each person connected more closely with me,” Karol reflects. “It wasn’t just the blue wigs. I noticed [later] so many people changing their hair color in step with me. I thought it was extraordinary how a hair color can define a moment in your life.”
More importantly, “I realized that, thank God, this Karol G thing was a family and not a moment. I felt these people were there with me and would always be there, no matter what,” she says earnestly. Reading social media comments guided her. Fans who had seen her years before in a club now wanted to see her in a theater. “I began to understand there was a connection. When someone came and said, ‘I think you’re ready to do arenas,’ I thought, ‘Why not? If 3,000 people saw me in a theater, it means there are 12,000 more people who didn’t see me. Let’s go sell arenas.’ ”
Paumé Los Angeles bodysuit, Jimmy Choo shoes.
Vijat Mohindra
The ensuing $trip Love arena tour in 2022 grossed $72.2 million and sold 424,000 tickets. Which again made Karol and her team consider bigger venues — in this case, stadiums.
“It’s sort of mind-boggling to sit here in early November 2023 and think that in November 2021 she was starting her first headline tour of North America ever,” says UTA partner Jbeau Lewis, booking agent for Karol and Bad Bunny, among others. “The fact that she headlined predominantly theaters in 2021, then arenas in 2022, then jumped to stadiums in 2023 is unprecedented for any genre. I think it’s easy to talk about Karol as a leader in Latin music, but based on the success she has had, especially in this year, she should be spoken about in the same breath as Taylor or Beyoncé.”
A year ago, Karol and her team weren’t even contemplating a stadium tour. The plan was to finish the arena tour in 2022, release Mañana Será Bonito in February 2023 and take a break — as much for herself as for her fans, who had seen her tour two years in a row — save for three Puerto Rico stadium shows in early March.
Then, Mañana Será Bonito exploded. When Karol played the first of the three Puerto Rico dates, she included a handful of the album’s songs, accompanied by her guitarist. Fans clamored for more, and by the third date, she was performing the entire album — and fans were singing along to every word.
“At that point, I realized I had to be very, very aware of what was happening with this music,” she says. After playing three stadium dates where fans knew all her brand-new material, she felt the moment was ripe for her to hit the road again.
A Karol G concert is a bit of a spiritual experience, one that unites multiple generations of Latin women under a single roof. Grandmothers and children cry in unison; professional women let their hair down and wear different-colored wigs. And in a twist, men know the songs, too.
“The most beautiful thing about my shows is people arrive with the intention to heal,” Karol says. “Their intentions are so beautiful that when I go onstage and all that energy is directed toward me, I feel like a battery that’s recharging and filling up, and sometimes I cry a lot in my shows. I try not to, but my heart feels like it’s going to burst.”
Replika Vintage bra, BIG HORN eyewear, Paumé Los Angeles bracelets and earrings.
Vijat Mohindra
After her arena tour, Karol had been able to summon the same energy for her Puerto Rico stadium shows. Now the challenge was to extend that into a full stadium tour.
“The first step was sitting down and making the decision to do stadiums. This was the subject of a lot of discussion with my team. Someone said, ‘You’re going to play stadiums? Beyoncé plays stadiums. Taylor Swift plays stadiums. Are you ready for that?’ I said, ‘No, I’m not ready. But I will be.’ ”
Her team crunched numbers and came up with six safe markets. Those six dates quickly became nine when New York, Los Angeles and Miami sold out and second dates had to be added. From there, the tour mushroomed to 16 dates in 13 cities.
Less than the team being resistant to the tour, Lewis says, “It just wasn’t the plan. Generally speaking, when you go out and tour in stadiums, you need 18 months to a year to execute. We made the decision in March to go out on tour in August, with a very short runway. But all of the signals were there. There was such demand. Rolling immediately into second nights in Los Angeles, Miami and New York was incredible, and that gave the team confidence to say, ‘Let’s add more cities to this tour.’ Then doing things like her headlining Lollapalooza and coming back six weeks later in Chicago and selling 52,000 tickets in Soldier Field, that’s really unprecedented.”
For Karol, the crash course of preparing to play stadiums came with intense pressure: Not only would she be performing for crowds of 50,000 or more, she would be doing it during the same summer as the Renaissance and Eras tours. “Karol G couldn’t be the one who looked like she had no business doing it,” she says.
“It was an enormous personal challenge, from how I looked, to how I thought, to how I put it together,” she continues. “I didn’t feel I was ready until I saw the videos from the first two dates. I always judge myself horribly, and nothing is exactly how I want it. But in this tour, as a woman, I played the videos and said, ‘Wow, I love what I see.’ ”
Incorporating new music presented its own challenge. Soon after announcing the tour, Karol released Mañana Será Bonito: Bichota Season, a companion set that highlighted a completely different side of her: tougher, sexier, more experimental. To explain it, she wrote a book about the two versions of herself represented in the two albums and handed it to her tour designer. “I said, ‘This is my story. This is Carolina’s book, and I want her to be a siren.’ And they found the way to put it all into the show.”
While top Latin touring acts have long played stadium dates in Latin America, the notion of a conceptual tour is still relatively rare, and in the United States, only a few Latin artists have done multicity stadium tours. Karol benefited from the expertise of her team, including Assad and Lewis, which had already put together Bad Bunny’s two stadium tours, as well as the rock-solid family foundation that’s an intrinsic part of her business structure. In addition to Acosta, who handles her day-to-day at Habibi, since at least 2019, her sister, Jessica Giraldo, has also functioned as a “360,” overseeing all aspects of Karol’s career, including the growing Bichota Records and its staff; her Medellín office, Girl Power, which runs her merchandise business, among other projects; and her philanthropic Con Cora (“With Heart”) Foundation.
“Strategically, we have a great structure, and there are many, many people focused on massifying Karol’s vision,” says Giraldo, an attorney. “The big change Noah brought when he came on was globalizing the project. He opened the door to big mainstream festivals and big deals, for example. Raymond is his right hand in this project. And I’m the connection between the artist and everything else. I know Karol perfectly well; she’s my sister. But on the professional side, I’ve learned to understand her vision and execute it.”
Balenciaga jacket, Intimissimi underwear, Replika Vintage shoes.
Vijat Mohindra
While families and musical careers don’t always mesh, Karol’s has been an organic part of her structure from the very outset of her journey. Her father, a musician, fostered Karol’s ambitions, managed her until she signed with Universal and was the only person to join her onstage when she won the Latin Grammy for best new artist in 2018. Today, he isn’t part of her actual business, but he is part of her personal support network and, along with her mother, a constant presence at her shows and milestone moments, including this year’s Latin Grammys and Billboard Latin Music Awards, where he sat by her side.
“My family is everything to me,” Karol says. “[Fame] conditions real friendships and real relationships. Having my family — the most real and pure thing — around me makes me feel I’m not living in an ephemeral world where everything is transitory. Having them around me is also my way of thanking them for everything they did for me.”
That backbone will be essential come February, when Karol kicks off her 20-date Latin American stadium tour before an expected European run — all told, a seven-month trek, her longest time on the road yet. As ever, while on tour, she’ll link up with Ovy on the Drums and other writers for sessions to maintain a constant output of singles.
But at this point in her life, she’s ready to handle it all.
“If you ask me what I’m most proud of in the past year, it’s the independence we accomplished,” Assad says. “But I’m very proud of how hard she worked during the pandemic, going from the pandemic to theaters to arenas to stadiums. That all happened from 2020 to 2023, and that’s just amazing.”
Beyond music, Karol will make her acting debut on the Netflix scripted drama series Griselda alongside Sofía Vergara in January. And her Con Cora Foundation for women, launched this year, already has ongoing projects in sports, education and rehabilitation, including a program with the Houston Space Center to send Colombian teens to visit NASA.
“I’m bummed this era will end because definitely it’s the time I reaped what I sowed,” Karol says. “All these years working for something, and finally, that something is working for me. All these things I thought could happen, I trusted they would, and they did.”
When asked what comes next, Karol hesitates for a moment, as if wanting even more would seem too greedy for someone who already has so much.
“I’d love for my music to be heard everywhere, and, truthfully, I’d like my name to be heard all over the world,” she finally says. “Last year, we went to Santorini [Greece], to Kenya, to Dubai [United Arab Emirates], on holiday. And when people asked us where we were from and I said, ‘Colombia,’ the reaction always was, “Oh, Shakira, Shakira.’ ”
And then, in typical, demonstrative Karol G fashion, she holds up her arm to me. “See? I get goose bumps just thinking about it because that must be the ultimate. To have everyone in the world know your name.”
This story will appear in the Dec. 9, 2023, issue of Billboard.
“I forgot to wear the knee pads,” Karol G says ruefully. “I’m going to have scrapes.” She beams. For a soaking wet pop star who has just been dragged through a shallow pool, Karol looks remarkably happy. Moments before, a group of writhing, shirtless male dancers had lifted Karol, dressed in a white bikini and transparent […]
Enrique Iglesias and Influence Media Partners have struck a major partnership deal, it was announced Wednesday (Dec. 6).
According to a press release, Influence and Iglesias have partnered on the rights management of his pre-2021 recorded music rights, including his independent masters and his Universal recorded music royalties, along with name, image and likeness (NIL) rights to expand future licensing opportunities for the singer.
This marks the first NIL deal for Influence Media, which last year partnered with Black Rock and Warner Music Group for funding and infrastructure.
“My songs hold immense significance for both my fans and me,” Iglesias said in a statement. “I’m excited to be working with the Influence Media team. I feel confident we will build an enduring partnership for my music and future projects.”
“Enrique is a global icon and having him as a part of our Influence Media family is a game-changing moment for us,” added Lylette Pizarro, Influence Media founder/co-managing partner. “For a quarter of a century, he has captivated fans globally with chart-topping and record-breaking hits. From ‘Experiencia Religiosa’ to ‘Hero’ and ‘Bailando’ to ‘I Like It’ and ‘Be With You,’ there are few artists who come close to accomplishing what Enrique has achieved commercially. He has played a pivotal role in introducing bilingual music to the masses. We couldn’t be more excited to partner with one of the most recognizable figures in modern music.”
With a career that spans over three decades, Iglesias is one of the first Spanish-language acts to successfully cross over into the English-language market. He has placed five top 10 hits on the Billboard Hot 100, including “I Like It,” “Tonight (I’m Lovin’ You)” and “Hero.” He’s also placed three top 10 albums on the Billboard 200 (Escape, Euphoria and Sex And Love) and 27 No. 1 hits on the Hot Latin Songs chart.
Currently on the U.S. Trilogy Tour with Pitbull and Ricky Martin, Iglesias most recently scored his eighth No. 1 on the Tropical Airplay chart with his bachata collab “Así Es La Vida” with Maria Becerra. The 48-year-old artist is set to drop his new album, Final Vol. 2, next year.
Iglesias was represented by Mitch Tenzer and John Branca from Ziffren Brittenham LLP. Influence was represented by Lisa Alter from Alter, Kendrick and Baron.
Influence Media previously acquired the commercially-released master recording catalog of Blake Shelton for his 2001-2019 output, Future’s song publishing catalog and Puerto Rican songwriter-producer Tainy‘s song publishing catalog from 2005-2021, among other investments.
Luis Fernández has been appointed chairman of NBCUniversal Telemundo Enterprises. Fernández, who previously served as president of Telemundo’s news division, Noticias Telemundo, from 2015-2021, will report directly to Cesar Conde, chairman of NBCUniversal News Group. “Throughout his extraordinary career, Luis has time and again shown visionary leadership, building and growing the most successful Spanish language […]
YouTube has unveiled its Year on YouTube lists, including trending topics and songs that defined 2023. Remarkably — but not surprisingly — four Música Mexicana songs have entered the Top Songs (U.S.) list, further proving the genre’s dominance this year. No Latin urban or pop songs are part of the top 10. Driven by Shorts […]
“I’m a Hitboy, I’m a Hitboy/ I’m ready to be a millionaire/ No matter how hard they try they can’t stop us.” The chorus to Duki’s hit 2019 Khea collab (aptly titled “Hitboy”) is quintessential trap braggadocio, the kind of discourse he features in dozens of songs, where he routinely talks about haters, money, women, coming from nothing and taking care of his own.
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It may be familiar rhetoric in the U.S. trap world, but in Argentina — which for decades was the land of rock en español, birthing a global Argentine rock explosion — Duki’s message was initially looked down upon as a weird, subpar oddity.
Turns out it was the future.
Duki performs at Buenos Aires River Stadium on Dec. 3, 2023.
DALE PLAY @livedaleplay/GUIDO ADLER @adlerguido
Today, at 27 years old, Duki is the clear leader of Argentina’s exploding rap and trap movement, espousing a philosophy of aspiration and collaboration that has struck a major chord with a young fanbase.
On December 3 and 4, that generation came out in masse to see Duki perform at Buenos Aires’ fabled River Stadium, where he sold over 140,000 tickets across both nights — becoming the first urban artist ever to sell out Argentina’s biggest stadium, not once, but twice.
The import of the moment was not lost on either Duki (real name Mauro Ezequiel Lombardo), or the more than a dozen guest artists — all young Argentines — who came on as guests, including his girlfriend, pop star Emilia Mernes, Nicki Nicole, Khea and global DJ Bizarrap, all Duki proteges who repeatedly referred to him as the leader of Argentina’s urban movement.
It goes beyond just numbers, though. With not just his music, but also his philosophy of life and his motivational demeanor, Duki has been able to harness the attention of a generation that previously didn’t have a voice or a role model, much like reggaetón did in Puerto Rico. The difference is, Duki’s approach is multi-generational and multi-genre: His shows had children and families in attendance, in addition to his core audience of both males and females between the ages of 15 and 25.
The appeal was best voiced by rapper YSY A, part of Duki’s former trap trio Modo Diablo, who came back together for a couple of songs on Saturday night.
“Thank you for being the biggest representative in the country for these kids who have dreams, who want to live bigger, and you’re their greatest point of reference,” said YSY A in a particularly emotional moment. “You’re the biggest representative for dreamers, and the first in our generation to fill the biggest stadium in Argentina.”
Duki started his career doing rap battles in the streets, “when no one believed in this s–t,” he said in one of many spoken interludes during the show, in which he exhorted fans to believe in themselves and work hard to achieve their dreams. In his early days, he caught the attention of Fede Lauria, the founder and owner of Dale Play, a major Argentine concert promoter. Lauria saw enough potential in Duki and the artists around him that in 2020 he launched Dale Play Records precisely as an incubator for that talent. Today, Dale Play’s roster includes global stars Bizarrap and Nicki Nicole.
But it all started with Duki — who is intent on supporting other emerging Argentine talent, much like Puerto Rico and Colombia’s urban scene did in their beginnings.
The difference, however, is the message and the music. Duki’s show was surprisingly musical for an urban performance: He plays roughly half of his set backed by a live rock band that offers great counterpoint to his raps. The set design is stunning and otherworldly, and instrumental interludes were composed by Oscar winner Gustavo Santaolalla. All vocals, including various instances of three-part harmony, were live. In that regard, Duki’s style does give a nod to his country’s tradition of rock and elevated music.
The second major differentiator is the messge. Duki doesn’t see he himself just as an artist but as a messenger of hope and goodness. Throughout the show, he interrupted songs midway to make sure people in the pit were safe or could be escorted out if they seemed in distress. And he also spoke frequently about hope and dreams — and always, about the future of a generation for which he feels personally responsible.
“Thank you for living up to my code of values,” he said at one point. “I know you respect me, and that’s why I assume fame in the way I do. If I’m here performing tonight, it’s because of you.”
Up next for Duki is playing Madrid’s Bernabéu stadium this summer, with a 65,000 seat capacity. It will be the first time an Argentine urban act has sold out the venue.
Leila Cobo is Billboard’s Chief Content officer for Latin/Español and the author of Decoding Despacito: A History Of Latin Music’s Greatest Hits.
Just like Marc Anthony‘s “Vivir Mi Vida” celebrated one decade this year, so too, did Maestro Cares Foundation, a non-profit organization co-founded by the salsa superstar and Henry Cárdenas, CEO of CMN.
Hosted at the luxurious Cipriani Wall Street on Tuesday (Dec. 5), the 10th annual Maestro Cares Foundation Gala boasted an atmosphere of opulence: fine dining, lavish gowns and dapper tuxes, and a sweeping jazz ensemble.
The evening unfolded with a high-roller auction, featuring an autographed Bad Bunny guitar, a Luis Miguel NYE getaway concert in Cancun, Anthony’s complete line of Bulova watches and more. The highlight was Anthony’s spontaneous gesture of adding his personal wristwatch to the auction, further elevating the stakes for bidders.
Renowned Latin music icon Ana Gabriel was also in attendance, and donated a “Piece of Music History” rosa mexicano outfit from her personal collection. She even volunteered to take a picture with the highest bidder. All proceeds go toward children and communities in need across Latin America and the U.S.
As for Anthony’s highly anticipated performance, the Boricua superstar took the stage for the grand finale at about 11 p.m. ET. Accompanied by 15 musicians, the New York-bred hitmaker ran through a handful of hits, beginning with the energetic “Pa’lla Voy.” The 2021 single, a reimagining of Senegalese band Africando’s “Yay Boy,” exhilarated the crowd.
Throughout his 40-minute set, the charismatic artist engaged the audience, expressing playful banter and blowing occasional kisses. “It’s funny how my wife asks for this song. I don’t get it. It’s an oldie,” he said before kicking off 2004’s horn-blaring “Tu Amor Me Hace Bien.” He never seemed to miss a note, his whirling wails intoxicating the crowd, leading them into a salsa dance frenzy. With so many glittering sequined gowns, the view, bedecked with a huge chandelier, sparkled.
He surprised the elated crowed with a rendition of The Eagles’ “Hotel California,” which was delivered supremely, and featured all the electric guitar solo riffs as well. The singer closed off with none other than “Vivir Mi Vida,” the timeless salsa banger that was released in 2013. (The song made it on Billboard’s 50 Best Latin Pop Songs of the 21st Century list.) It inspired a massive singalong. “You guys made my night,” noted the performer.
Earlier in the evening, awards were granted to the beloved Mexican comedian Eugenio Derbez with the Voice of Change; rapper and actress Queen Latifah with the Courage to Care award; and Sam Nazarian, chairman and CEO of SBE Entertainment Group, with the Corporate Social Responsibility award for the company’s philanthropic work.
The celebration continues on Wednesday (Dec. 6), as Anthony will take part in the ribbon cutting ceremony to mark the opening of the Citizen Watch America Group Multi-Brand Store on Fifth Avenue in New York. The store will display his exclusive Bulova x Marc Anthony timepiece collection and personal awards statues through the end of the month.
Iron Maiden‘s first show scheduled in Bogota, Colombia, in 13 years drove fans to snatch up 42,000 tickets in 21 minutes to sell out El Campín Stadium 11 months before the Nov. 24, 2024, date. It is the first show in Colombia to sell out so far in advance, according to promoter Move Concerts.
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“We all expected strong sales given the long wait since they last performed here, which was on March 20, 2011, but never in our wildest dreams did we think it would blow out in 21 minutes and smash sales records,” Alfredo Villaveces, Managing Director of Move Concerts Colombia, said in a press release. “And if we factor in the fact we went up so far ahead of the show date – something no other artist had done here – it is truly amazing.”
According to the press release, the time span clocked for tickets sold broke the sales velocity records of all previous international acts who have performed in the past in Colombia, including The Rolling Stones, Coldplay, Madonna, Ed Sheeran and The Weeknd.
But compared to all performing artists, including Latin American, Iron Maiden’s sellout pace was exceeded by Colombian superstar Karol G, who recently performed two sellout stadium shows in her hometown of Medellín as part of her Mañana Será Bonito Tour.
Formed in Leyton, East London, in 1975, the English heavy metal band is known for classics such as “The Trooper,” “Hallowed Be Thy Name” and “The Number of the Beast.” On the Billboard charts, the band has had four top 10 albums on the Billboard 200.
Iron Maiden’s 2024 Future Past World Tour will also include two shows in Chile, at the 60,000-seat Estadio Nacional in Santiago, on Nov. 27 and 28, 2024. Tickets for those dates are on sale now and, according to Move Concerts, more than 95,000 have been sold so far.
Find more info on the tour below:
Throughout the years, a wave of Latin music artists have embraced their religious beliefs and stamped them on their music — such as Juan Luis Guerra, Yuri and Ricardo Montaner. Artists in the reggaetón and Latin hip-hop worlds have recently been following suit. The latest artist to publicly open up about his faith is Daddy […]
Last week, Billboard revealed its year-end Boxscore charts, ranking the top tours, venues and promoters of 2023. That coverage included analysis of the new wave of genre diverse artists crashing stadium stages, and in turn, our charts. This week, we are breaking down the year’s biggest tours, genre by genre. Today, we begin with Latin.
Throughout the 2010s, Latin acts – here, defined as artists who primarily perform in Spanish – were consistently supporting players on the Boxscore charts. Strong supporting players, with generally a combined 3-6% share of the yearly top 100 tours’ total gross, but supporting, nonetheless. But as the many subgenres that comprise Latin music’s growing global footprint gained international recognition and popularity, acts from Puerto Rico, Colombia, Mexico and more returned from the pandemic with a strengthened touring audience.
Latin’s top-100 share rose from 5.3% in 2019 to 12.1% in 2022. That was thanks, in large part, to Bad Bunny’s record-breaking year atop the year-end Top Tours chart, plus fumes from Daddy Yankee’s farewell tour. In 2023, the genre dips to 11.5% in 2023. But in the absence of Bad Bunny’s $373.5 million from last year, Latin’s deepening bench picked up the slack to remain relatively steady, signaling the potential for even more growth in the years to come.
While reggaetón and pop acts continued to power Latin touring, 2023 marked the rise of regional Mexican music, on streaming services and on stages. Eslabon Armado, Fuerza Regida and Peso Pluma conquered Billboard’s global charts, while those acts, Grupo Firme and others were selling out arenas across the U.S. and Central America.
Scroll to check out the top 10 highest grossing tours by Latin artists, according to figures reported to Billboard Boxscore. All reported shows worldwide between Nov. 1, 2022 – Sept. 30, 2023 are eligible.
Carin Leon
Image Credit: Kevin Winter/Getty Images for Latin Recording Academy