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A few blocks from Provenza, in Medellín, is the studio where some of the biggest hits of Ovy on the Drums have been made. In a modest apartment, located on a sixth floor and guarded by a ferocious sand-colored stuffed dog named Cairo, we are welcomed by the man who became a frequent musical companion of artists like Blessd, Beéle and Karol G. On one wrist he has tattooed the T, Q and G, a reference to his greatest feat: having been able to get Shakira and her friend Karol G, a.k.a. “La Bichota,” the two Latin women with the greatest impact on music in recent years, both on a song.
“I have it tattooed here, because it’s the first song produced by Ovy on the Drums that is No. 1 in the world,” notes Daniel Echavarría (his real name). “For one to be a producer on that collaboration, it’s a dream come true.”
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Currently, “TQG” has more than 1.2 billion streams on Spotify and 1.3 billion views on YouTube, after debuting at No. 1 on multiple Billboard charts, including Hot Latin Songs, Latin Pop Airplay, Billboard Global 200 and Billboard Global Excl. U.S. On the all-genre Billboard Hot 100, it started at No. 7 and spent 20 weeks on the chart.
While the interview is going on, we are located in a secondary studio — smaller than the main one, but with all the necessary tools so that the emerging artists he works with can record there. He mentions up-and-comers like Tury and Young Fatty, and other not-so-emerging artists like Kris R, as probable guests for the W Sound — the artist sessions series he launched last year with Westcol, one of the most impactful influencers in Colombia, who also has worldwide reach.
Creator of the “Tusa” sound, Ovy has an eye for rising artists in the urban genre. A little over five years ago, he discovered a kid who was making waves named Beéle, who had just signed with Hear This Music, then Bad Bunny’s label. Together they made “Inolvidable,” which he acknowledges as the most special of the songs they’ve created since they’ve known each other. It became one of the biggest hits of 2020, remembered for its emotional piano, and showing the two stars were ready for new challenges.
However, it was impossible to imagine all that was to come. Not only for Beéle, who is now one of the most important Colombian artists, but also for Ovy, the neighborhood man who learned to produce by playing with Fruity Loops in his room. The logo of this music production program is also tattooed on his arm, according to a Billboard article.
Ovy is now the producer of many of the biggest hits for Karol G, Blessd and plenty other urban Latin music stars. He won a Latin Grammy for Karol’s album Mañana Será Bonito, whose success took him to No. 1 on Billboard‘s Latin Producers chart for 25 weeks. And a few days ago, he was ranked as the Latin producer with the most listeners on Spotify: almost 29 million followers on this music platform, ahead of Bizarrap, Tainy, Rvssian and DJ Nelson.
In the studio, he shows me an old microphone that he uses to record the new talents who come to his house. He also tells me that it’s the same one he used for Unstoppable, Karol G’s first album, which we now remember for songs like “Ahora Me Llama,” which featured Bad Bunny on its remix — — a detail that is now probably inspiring many of them to pursue similar success stories.
Below, Ovy talks with Billboard about his legacy and some of his upcoming projects.
You just released an EP with Puerto Rican and Chilean artists, you are working on the W Sound sessions. What else can you share about your 2025 plans?
Cassette, the EP that a few days ago had its second volume, is a very nice project that my team and I saw a lot of potential in. Last year, we did the first version of the project — which was with Myke Towers — and there, we brought together artists like La Joaqui from Argentina, Saiko from Spain, also Ryan Castro, Blessd.
I wanted to bring the cassette to the present day, because I feel that there are 15-or-16-year-olds who do not know this format, so that they know the history and adapt it to the present time. That’s the nicest thing we have done. For the second EP, I left a lot out, but I am grateful to the talents of Chile, and artists like Jory Boy, Dalmata and Darell, because without them I wouldn’t have had that flow.
What about the W Sound? It’s easy to predict a great future for that, even though it’s just starting out, both because of your impact and that of Westcol. Who would you dream of inviting to the series?
It’s a genius project, together with Westcol, and we have the No. 23 song in the world [with the session with Beéle in the Top 50 on Spotify]. In addition, we already have four W Sounds on the street. One wants very big artists to be in the W Sound, but we also dream of new talents, and we bet on growth.
And what is happening with session number three, which has not yet appeared and is highly demanded by fans?
Right now we are working on music, projects like Ovy on the Drums, Micro TDH, Bad Milk [a promising artist of Big Ligas featured in the Estéreo Picnic 2025 lineup], the W Sound … Apart from that, I am also at a stage where I think not only in music, but in separate projects, where we are making investments and getting into other fields of which I will tell you later.
It is possible that what your followers know the least about this side of the business is the 360 marketing area you develop or the work you do with content creators. How has this part of Big Ligas been working?
With Big Ligas we always have that part — with my partner Kristo [Cristian Salazar], who has a lot of experience and a lot of knowledge of how a song works — about how the timing works when a new song comes out, or the fact that it is not always necessary to use influencers, but that other types of strategies may be necessary.
When Beéle had released “Loco,” his first big hit, you immediately called him to do “Inolvidable.” How does that vision thing work, of being able to realize early on that an artist is going to be very big?
I’ve been a fan of Beéle since I met him, and although I didn’t know when, I always knew he was going to be great as an artist. We have a lot of songs — but for me the big song is “Inolvidable.” It’s like epic, a [huge moment] for him, for me, for Big Ligas. And now we have “Mi Refe”, “La Plena,” just blessings.
There has always been talk of the greatness of reggaetón paisa, but at one time there were more producers than artists — and with the arrival of Blessd or Ryan Castro, Medellín has returned to the top. What do you think could be the reason?
Before, there were these great exponents, such as J Balvin, Karol G, Maluma, [Sebastián] Yatra and those I can’t remember… But the way I see it is that many artists have an easier way to show themselves through social media and reach more and more people. That is the case with Ryan Castro and Blessd.
For example, I met Blessd through social media. He was rapping, and in the videos he uploaded he asked to tag me, and after appearing a bunch of times in one of his videos I saw him and said, “That’s cool.” He came to my house, then we did songs like “Medallo,” which was No. 1 on Billboard [Latin Airplay]. And a lot more: “Soltera,” “Mírame.” Now it’s not only Ryan Castro and Blessd, but there is also a Kris R — and behind him there is a Tury, a Young Fatty, artists who are here today breaking out on the street.
You mentioned “Mírame,” which has had a lot of versions, and has been sent to Mexican music producers, Argentine cumbia producers — and many of these songs also feature Ovy on the Drums. How has all this happened?
I feel that when a song starts to be successful and other countries adapt it to their musical roots, it has already reached the next level. It’s good that a song of yours is charting on Billboard and in more spaces, but I feel that success comes thanks to those versions as well. That’s a blessing. It’s a nice thing to have producers work on what you produce. Sometimes I’ve even heard better versions, where I say, “Why didn’t I do it like that?”
You have just become the Latin producer with the most listeners in the world on Spotify. What does that mean in terms of opening doors and facing new challenges?
I feel very happy, because I know it has cost me, I have worked for it. It wasn’t that I arrived and released a song that became No. 1 worldwide the next day. It was a step-by-step process, starting with 305 listeners and [growing] over the years; it has been almost seven years of hard work to get to where I am now. I am also very grateful to my team, to the artists who have participated in this process. In addition, the songs that I have charting on my Spotify are with Beéle, Karol G, Blessd, with my colleagues, with my brothers.
So I’m celebrating — because today it’s Ovy on the Drums, but tomorrow it’s another producer. This is an up-and-down [field], moments like that are short — but when you are there, you can only have happiness, gratitude and desire to move forward.
This story was originally published on Billboard Colombia.
For the first time during her Las Mujeres Ya No Lloran World Tour, Shakira shared the stage with special guests. On Tuesday (March 25), during her fourth night at the iconic GNP Seguros Stadium in Mexico City, the Colombian superstar was joined by Grupo Frontera for a live performance of “(Entre Paréntesis),” a song from her 2024 album that gives its name to the tour.
“I really wanted to give you all a surprise,” Shakira told Billboard Español in an interview following the show. “Every day, I strive to give you something more because the Mexican audience has been so loyal, so loving, and has lifted me up every time I needed it. I wanted to surprise you with something that would fill your hearts. Having them on stage today was a true privilege.”
“(Entre Paréntesis)” joins “Ciega, Sordomuda” and “El Jefe” as songs Shakira has added to her extensive repertoire as a heartfelt tribute to Mexico, where she continues her historic seven-night residency at the GNP Seguros Stadium (formerly known as Foro Sol), which will conclude on Sunday (March 30). This milestone makes her the first female artist to perform this many shows at the venue, previously filled by artists like Paul McCartney, Taylor Swift, Coldplay and Metallica. In total, the residency will gather 455,000 attendees, according to promoter OCESA.
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But Grupo Frontera wasn’t the only guest of the night: Lili Melgar, nanny to Shakira’s sons Milan and Sasha, made a surprise appearance while the singer performed “El Jefe,” her collaboration with Fuerza Regida, in which Melgar is immortalized in one of the final verses. “Lili Melgar, this song is for you, for not being paid your severance,” Shakira shouted to the thunderous roar of her Mexican pack, undeterred by the rain during their reunion with the She Wolf.
Still emotional from the warm reception from her Mexico audience, the 48-year-old star revealed that there will be more surprises for the U.S. leg of the Las Mujeres Ya No Lloran trek, which kicks off May 13 in Charlotte, North Carolina.
“For the first part of the tour, I wanted the show to stay as it was, for the fans to experience the songs just as I conceived them,” she told Billboard Español. “But now I’ll be incorporating some surprises and special guests that you’ll see in the United States. It will be very exciting to share the stage with friends and colleagues.”
One year after the release of Las Mujeres Ya No Lloran — the Grammy-winning album that marked her triumphant first album in seven years — Shakira reflected on what this project has meant to her. The set reached No. 1 on Billboard’s Top Latin Albums chart and No. 13 on the all-genre Billboard 200. Last Friday (March 21), the Colombian singer premiered the video for “Última,” her latest single from the album, filmed in the New York City subway and directed by close friend and photographer Jaume de Laiguana.
“I believe this has been a healing process for me and for many people — not just women, men too. I think together we’ve learned that you grow from setbacks, and that together we heal when we support each other,” she said. “That’s what the audience has done for me. They’ve given me strength when I felt weak, and I know I’ve done the same for them.”
On her historic current stadium tour — which began on Feb. 11 in Rio de Janeiro, Brazil, and will still visit the Dominican Republic, Chile and Colombia before arriving in the U.S.— Shakira says that this series of shows has become something deeper and more intimate.
“These are more than just concerts. They’re very profound gatherings where healing happens,” she stated. “With each show, I feel stronger and happier.”
With her bubbly charm, dazzling aura and universal appeal, Selena Quintanilla revolutionized the Tejano genre in the ‘80s and ‘90s by lacing her authentic Mexican roots with bold new sounds such as R&B, pop, dance and rock. Known as the Queen of Tejano, she shattered ceilings in a genre that was dominated by men, and made history along the way. After earning two of her eventual four No. 1 Latin Airplay hits in 1994 — “Bidi Bidi Bom Bom” and “No Me Queda Más” — the Mexican-American powerhouse was well on her way to a major mainstream crossover before she was tragically shot dead on March 31, 1995, at the age of 23.
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However, her music has stood the test of time and, throughout the years, she’s influenced a new generation of hitmakers, making her a bona fide Latin icon in pop culture 30 years later. As a testament to her enduring legacy, Argentine artist Maria Becerra speaks with Billboard about her love and admiration for Selena, and how she’s influenced her own career. Read her heartfelt as-told-to essay below:
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I discovered Selena when I was very young, about 10 years old, specifically with “Como La Flor.” It was the song that had the greatest impact on me since I was a child, and I loved it because it generated a ton of emotions. My family is very much into cumbias. Her music was always playing at all our parties. My mom played her records in the house, and she was always an artist who moved me a lot, with her feelings when she sang and what the songs said.
When I started my musical career at 19, I connected with her even more because watching her interviews, I fell in love with her personality, how she treated people, and the light she had when she spoke. I feel like she was one of those people who walked through the door and you couldn’t help but notice her presence. I saw her movie, her series, I have several of her vinyls, and she’s been a huge inspiration for me, in my outfits, in the sounds I use in my cumbias, the type of lyrics I do. [My music] is all a tribute to her.
Her audience was mostly Mexican, but also throughout Latin America. She managed to break down those barriers, but sadly, after her death, she became a phenomenon, although she was always one.
Maria Becerra
Javier Rogoski
I remember the day I met her brother, A.B., at the Latin Grammys [in 2021]. It was the first one I went to where I was nominated for Best New Artist, and I was blown away. I couldn’t believe it. He’s amazing! He told me, “You remind me so much of my sister, the way you talk, the way you laugh, how nice you are”—and I’ll never forget those words. It was the best compliment I’ve ever received in my entire life. He told me he really wanted to make music with me, and I know life will bring us together. That would be wonderful for music.
About three years ago, I really got caught up in a loop watching her interviews, seeing how beautiful she was, and I really wish I could have met her… everything a fan feels. I grew closer and closer to her, admired her more, loved her more, and in 2022, I decided to inspire my own concert looks in her outfits. Honestly, it feels so beautiful to be able to pay tribute to her. She’s my reference when I go to the studio, and I like feeling connected to her. I got to the point where my love for her grew more and more that I wanted to get her tattooed. I want to have her marked on my skin because she left a deep impression on me.
She demonstrated so much by being the daughter of Mexican parents and always carrying her culture forward. That makes me feel so proud of the kind person she was and how she kept those values intact. She said: I’m going to move forward without forgetting where I’m from, and that seems very magical to me. It touched me beyond her kindness and her incredible talent. For all Latinos, Selena is that… she is culture, she is roots, she is love. She’s love for your homeland and your culture.
Cazzu’s “Con Otra” has topped Billboard’s latest new Latin music poll published on Friday, March 21. In support of the weekly New Music Latin roundup and playlist, curated by Billboard Latin and Billboard Español editors, music fans voted for the Argentine artist’s new track as their favorite music release of the week. Explore Explore See […]
Fuerza Regida is on a mission to reconnect with its ancestral heritage — and they’re doing it the best way they know how, via Mexican music. The group’s upcoming album, 111XPANTIA, which Billboard Español is announcing exclusively on Tuesday (March 25), will be an exploration of the band’s roots, according to frontman Jesús “JOP” Ortiz Paz. The album is set for release on May 2.
The title — pronounced “ixpantia” — comes from the Náhuatl language, a dialect of the Aztecs, symbolizing “manifest,” JOP explains to Billboard Español. “Before I even knew what the word ‘manifest’ meant, I always believed in it,” he adds. “I’d tell myself, ‘I’m going to do this in the future.’ Even as a little kid, I was sure I was going to be something in life. Maybe not an artist, but something. It’s the law of attraction, a testament.”
With 111XPANTIA, Fuerza Regida is on a quest to continue applying this philosophy and turn “every song” into future “bangers.” The San Bernardino, Calif., hitmakers have consistently achieved with their 13 hits on the all-genre Billboard Hot 100 and 63 on Hot Latin Songs to date. The group’s most recent single, “Por Esos Ojos,” released in February, peaked at No. 5 on the Hot Latin Songs chart.
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The artist adds that while they created around 40 songs in the process of making this album, they narrowed down to 12, assuring that every song is a “focus track.”
111XPANTIA will be released via Rancho Humilde/Street Mob Records/Sony Music Latin. It also will be available in physical format, both CD and vinyl.
“This album represents my whole life,” JOP says. “Since I was a 5-year-old kid, I’d see Corvettes in the hood — there were no Lambos — and tell my mom, ‘I’m going to buy that car,’ or I’d look at a big house and say, ‘Mama, I’m going to buy you that house when I get older,’” adding that the meaning of this upcoming release is “to prove something beyond doubt through the power of the mind.”
And those dreams have undeniably materialized. For the June 2023 Billboard Español cover story, the group pulled up in three luxury cars, including a graphite off-roader Lamborghini Urus and a white Chevrolet Corvette. Most recently, Fuerza Regida acquired a new building to house its record label, Street Mob Records — which won the Billboard Latin Music Award 2024 for publisher of the year — in San Bernardino County.
The cover artwork, co-designed by KidSuper’s Colm Dillane, features an eye, a symbol deeply tied to the album’s themes. “The eye means the same thing — ixpantia, 111, manifest — to make your dreams come true,” he explains.
“This is the first album that has so much story to it, so much connection to it. Everything means something. Nothing está allí de oquis,” JOP says, emphasizing that everything is intentional. “Once you get into it, 111XPANTIA, you’re going to start tripping, what it means to be on the next level,” he adds, stating that “everything’s back to the roots” stylistically. “This is the most important album of my career. This is the one that brings all of that together.”
See the cover for 111XPANTIA below:
Fuerza Regida
Courtesy Photo
Selena Gomez and Benny Blanco — her fiancé who happens to be one of the top pop producers of today — are making the rounds with their joint album I Said I Love You First.
Best representing the creative collaboration between two halves of a shared heart, the set is home to 15 tracks, including “Call Me When You Break Up,” featuring Gracie Abrams, and “I Can’t Get Enough,” the pair’s 2019 team-up with J Balvin and Tainy.
“It just felt like it was a little taste of what we are and how we made this together, and how much we loved it and how much we love each other,” Gomez recently said about working with her romantic partner in an interview with Apple Music’s Zane Lowe. “And it just felt like it was meant to be.”
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One of the set’s standout track is “Ojos Tristes,” a bilingual glam-pop track that features vocals from the Marías leader María Zardoya, who is also credited as a songwriter and producer. The song — whose lyric video has nearly 2 million views and is in the top 10 on YouTube’s Trending chart for music at the time of publishing — samples Jeanette’s 1981 classic “El Muchacho de los Ojos Tristes.”
Below, Billboard compares the 2025 version with the original by the English-born Spanish singer.
Title: “El Muchacho de los Ojos Tristes”
Artist: Jeanette
Year: 1981
Song: A song about a young man with sad eyes became one of the most emblematic songs of Jeanette’s career. Lyrically, she sings about coming across a lonely man who has sad eyes and needs love, and her desire to see him again and make him feel better. Musically, it’s a soft, glam-pop ballad that transmits melancholy backed by Jeanette’s dreamy and dulcet vocals. “El Muchacho de los Ojos Tristes” was written and produced by Manuel Alejandro and marked the third single from Jeanette’s Corazón de Poeta album released in 1981.
Video: A video published on Jeanette’s official YouTube channel shows the then-30-year-old singer performing the song in a live television setting. Completely alone onstage, the artist interprets the song’s lyrics with grace, passion and her own sad, brown eyes glistening. She’s wearing a sequined purple dress with cowboy boots as she sways side to side.
Title: “Ojos Tristes”
Artist: Selena Gomez & Benny Blanco
Year: 2025
Song: While the ’80s song is about the desire of knowing more about that mysterious man with the sad eyes, Gomez’s “Ojos Tristes” is about an unwanted breakup. “It’s not your fault I have to leave/ Please don’t you look that way, baby […] Those sad eyes, sad eyes/ You know I don’t wanna say goodbye,” she sings at the beginning of the track. Produced by Blanco, Josh Conway and Maria Zardoya of The Marías, the song conserves its hazy-disco aura, but with more percussion and instrumentation. The Marías also sings Jeanette’s timeless chorus in Spanish and adds another verse about never forgetting her ex despite the years.
Video: An official music video has yet to be released, but a lyric video featuring Gomez hugging Blanco in bed on a loop captures the nostalgic sentiment of the song.
One is a Broadway veteran; the other a debutante. Natalie Venetia Belcon and Isa Antonetti are the stars playing legendary singer Omara Portuondo at different stages of her life in BUENA VISTA SOCIAL CLUB, the new Broadway musical about the Cuban artists who brought the acclaimed Grammy-winning album of 1997 to the world.
With Broadway credits including Matilda (Mrs. Phelps) and Rent (Joanne), Belcon is a Trinitarian-American actress and singer best known for originating the role of former child television star Gary Coleman in the Tony Award-winning Broadway musical Avenue Q. She had already played the Cuban icon knows as “La Novia del Filin” (“The Bride of Feeling”) during the BUENA VISTA SOCIAL CLUB off-Broadway run, receiving the 2024 Lucille Lortel Award for Outstanding Lead Performer in a Musical and a nomination for a Drama Desk Award for the role.
Meanwhile, Antonetti is a “Latinx, indigenous, mixed race LGBTQIA+ actress and singer from the Greater Rochester, New York area,” as stated in the show’s playbill, and is currently completing her BFA in Musical Theatre at Carnegie Mellon University. With credits including Evita (NYCC), Macbeth (CMU), and A Chorus Line (OFC Creations), she recently made her film debut in Gift of Fear, and is excited to make her Broadway debut in BUENA VISTA SOCIAL CLUB — “as it reflects her own experiences growing up performing with her father’s Latin band, Orquesta Antonetti.”
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Buena Vista Social Club was formed in Cuba in 1996, as a project organized by World Circuit executive Nick Gold, produced by American guitarist Ry Cooder and directed by Juan de Marcos González, who named the group after a popular music venue in Havana in the 1940s. To showcase popular styles of the time, such as son, bolero, and danzón, they recruited a dozen veteran musicians, some of whom had been retired for years.
The group’s eponymous debut album was released in September 1997 and quickly became an international sensation. On the Billboard charts, it reached No. 1 on Tropical Albums, where it stayed at the top for 24 weeks and spent a total of 266 weeks on the chart. It also reached No. 1 on Top Latin Albums and World Albums, and spent 19 weeks on the Billboard 200. In 1998, it won the Grammy for Best Tropical Latin Album, and the Billboard Latin Music Award for Tropical/Salsa Album of the Year by a Group. The Buena Vista Social Club album was also voted into the National Recording Registry in 2022 and the Grammy Hall of Fame last year.
With a book by Marco Ramirez, the Saheem Ali-directed Broadway show is inspired by true events, and features a band of international musicians to narrate the legendary story of the artists who brought the original album to life, going back and forth between the mid-90s and the 1950s. The company also features Julio Monge as Compay Segundo, Mel Semé as Ibrahim Ferrer and Jainardo Batista Sterling as Rubén González — with Da’von Moody, Wesley Wray and Leonardo Reyna as their younger versions, respectively. Renesito Avich plays Eliades Ochoa, and Ashley De La Rosa a young Haydee. Also performing are Angélica Beliard, Carlos Falú, Hector Juan Maisonet, Ilda Mason, Marielys Molina, and Sophia Ramos, among others.
Last Tuesday afternoon (March 19), dressed to the nines for the musical’s official Broadway premiere, Belcon and Antonetti sat with Billboard Español to share their experience giving life to one of the most beloved singers of Cuba. (Hours later, Omara Portuondo herself, now 94, would pay the cast a visit at the Gerald Schoenfeld Theater in New York City ahead of opening night. She was not available for press).
What did you know about Buena Vista Social Club before joining this musical?
Natalie Venetia Belcon: I have musicians for parents, and they introduced me to Buena Vista Social Club, the album. I was 26, 27, something like that.
Isa Antonetti: I also have musicians for parents, and they would play the music [with their band] or the music would play it in the background and I would never know what I was listening to, until my dad told me: “You should do some more research on this on this Cuban band that we love to play sometimes.” And I was like, “Okay.” So I heard [the song] “Chan Chan” and I heard a couple of their songs and I was just humming them all over the place. And then they kind of just stayed in my Spotify and I would listen to them once in a while.
In the musical, you speak in English but sing in perfect Spanish. Are you fluent? How did you achieve the accent?
Antonetti: I’m not fluent, but I do speak.
Belcon: My father’s side of the family is Spanish, [but] I don’t speak Spanish. When we moved up to this country, we moved to the South Bronx, which is, you know… [heavily Puerto Rican]. So I am used to hearing it. I just never had to speak it. But I treat languages like I would music — I go off of the sounds and the dialect coach, so I’m good like that, just repeating and recording and putting my earphones in and you know, listening to it all the time is how I learned, anyway.
Antonetti: I always think musicians have the ear. You could give me some sheet music and I could make my way around it, but I learned best by our dialect coach, you know, speaking it and sending us voice memos, making sure I’m pronouncing it the way that is authentic to this show.
Beyond the Spanish, how did you both prepare to play Omara at these two stages in her life?
Belcon: I’m lucky in the sense that the stuff that you see of her is of her older. And so I watched “Adiós” quite a few times and listened to the stuff a lot. I mean, I can’t even help it now, it’s just kind of, you know, on repeat, basically.
How about you, Isa? There’s not so much of Omara from that era.
Antonetti: It’s so funny because I was thinking about it and I remember in the rehearsal room when they had the pictures up, it’s just like one picture of Omara when she was younger. I would do some research, I would look to see if there’s some videos of her when she was younger with like her sister and with her quad. And so I would use that, and I would also talk to [Associate Music Director] David Oquendo and ask what is the essence of someone who’s 19 in Cuba? You know, and I would try and bring that to her as well.
What was the biggest challenge of portraying a vocalist known as “La Novia del Filin” [The Bride of Feeling]?
Belcon: Well, today, it’s going to be [hard] to not pass out when I meet her. I hope my understudy is ready, ’cause I might be in the ER with IV (Laughs). The challenge is, even though this is a fable, to make sure that we are still being respectful and not making up somebody entirely. And to have a semblance of who she is, to have it resemble her as much as possible.
Antonetti: Absolutely. I could just quote what she said. All of it!
But this is your Broadway debut so, for you, what was the biggest challenge?
Antonetti: Besides the genuine general things about Broadway being exhausting through the rehearsals and the previews — you know, that it’s challenging in its own way. I think for the show specifically, it’s keeping making sure the time period stays in your body when you step on stage. I’m playing someone in the 1950s, so that’s different than how I would play someone else. I think the challenging part is remembering when you step on stage that you are a different person and you’re being respectful and you’re bringing life to something. It’s challenging and rewarding and all of the above.
At some points during the musical, your characters meet, creating really emotional moments. Any favorites for you?
Belcon: I think it might be [Ibrahim Ferrer and Portuondo’s duet] “Silencio,” when the younger two are up top on the malecón (pier) and Ibrahim comes in and then I’m having all the memories of things. That and, not necessarily my favorite but I think in my head the most important, which is how it all starts when she — again, it’s a “Do I go left or right?” It’s a crossroads: “Do I make the album or not?” Then she chooses and it’s a butterfly effect; it kind of affects everything and everybody else.
Antonetti: I would say “Chan Chan” — it’s had different iterations since we started rehearsal and I’m so grateful that I get to be a part of that number even longer because it’s so emotionally devastating, but I love the moment and I only get to see it from behind the stage of the malecón. I get to see Natalie come in and Angélica [Beliard] do this beautiful dance move where she transfers the trauma into Natalie. Just remembering it, that moment, I’m telling you, I need like three hours to recoup.
Belcon: I need three drinks! (Laughs)
What did you both learn from Omara Portuondo in this process, as a person and as an artist?
Belcon: I mean, to say that she’s strong is an understatement. There needs to be a better word — maybe it needs to be “I am Omara,” right? You know, she’s been through a lot, just a lot, and came through it all and succeeded. More than succeeded. Just the time period, what was happening [in Cuba], and she not only survived that, she thrived regardless.
Antonetti: As a person, as an artist… She is more than just those words. Whenever I think of her, it’s like what you said, strong is an understatement. She is just this powerful being that can take my breath away.
After months of rehearsals, how does it feel to see the whole show finally come together on Broadway?
Belcon: I had a little bit of a heads-up cause I’ve done it once before [off-Broadway.] I think it is different in the bigger space, definitely, but that’s always a fantastic payoff moment. All the hard work and the not sleeping and all the rest of it, when you see everything fall into place, you know, those moments when you see the younger and the older [characters together], it’s always the payoff. They’re emotional moments. They are.
Antonetti: There are moments where I just have to hold myself back because I am an emotional person. And I was like, “This is a dream and it’s coming true and I have to be grounded in that or I’ll freak out.” It’s like what I told someone else outside: It has been exhausting, but it is worth every inch and ounce of that exhaustion. Absolutely.
Actors Natalie Venetia Belcon and Isa Antonetti on the red carpet as they arrive to the Buena Vista Social Club musical opening night on Broadway on March 19, 2025, in New York City.
Andy Henderson
It was a bit past midnight, and a shirtless and sweaty J Balvin was backstage at the Kaseya Center in Miami chit-chatting and drinking with some of his closest friends. Ryan Castro, Justin Quiles, Sky Rompiendo, Mau & Ricky, and Balvin’s model wife Valentina Ferrer were all there Saturday (March 22), celebrating the wrap of the third night of his Back to the Rayo Tour, which launched Thursday in Atlanta.
Balvin (real name: José Álvaro Osorio Balvin) was ecstatic to be back in the 305, and to be kicking off the North American leg of his CMN-produced, 27-date trek in support of his Grammy-nominated album Rayo. In 2022, the Colombian artist was set to begin his José U.S. tour, but it was postponed because of “unforeseen production challenges” due to COVID-19.
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Three years later, he’s back on the road and not braking.
Inspired by the classic ‘80s film Back to the Future (hence the tour’s name), Balvin — in true fashion — delivered an immersive concert experience for fans. His stage elements were simple yet vibrant, futuristic and captivating: two large LED panels, a floating LED panel and a silver car in which Balvin made his grand entrance. For the second part of the show, a large, purple head and praying hands took over the stage.
Balvin, as well as a group of six dancers, DJ Pope (his longtime DJ) and backup singer O’Neil carried the two-hour-long spectacle, delivering the back-to-back bangers that have made Balvin a global sensation: “Reggaetón,” “Con Altura,” “6 AM,” “Ay Vamos,” “Ginza,” “Mi Gente,” “La Canción” and many more.
“¡Qué chimba Miami! I don’t want to leave. If it were up to me, I’d stay parchando [partying] here until 7 a.m.,” he told the packed venue. “Straight from Medellín, I am your parcero [friend] José. I’m proud of being Latino and of taking reggaetón to other levels.”
Below, check out some highlights from his Miami tour stop:
A Tribute to Colombia
In the middle of the show, after performing some of his latest songs, such as “Polvo de tu Vida” and “+57,” Balvin proudly showed off his Colombian roots. The lights on the stage reflected the colors of his native country’s flag (yellow, blue and red), and his DJ played a mix of emblematic songs from Colombian artists, starting with Joe Arroyo’s “Rebelión.” The salsa tuned was followed by Shakira’s “Hips Don’t Lie,” Karol G’s “Si Antes te Hubiera Conocido” and Maluma’s “Según Quién” in collaboration with Carín León, before Balvin brought out the first special guest of the night.
Special Guests
As part of the Colombian tribute, Balvin invited Ryan Castro to the stage. There, Castro performed “El Ritmo Que Nos Une,” “Parte y Choke,” “Fan De Su Relación” and “Jordan.” Shortly after, Balvin also invited Puerto Rican artist Justin Quiles to sing some of his greatest tunes for the audience, including “Jeans,” “Cuaderno” and “Loco.” As the crowd danced to Castro and Quiles’ mini sets, Balvin was taking shots. “I’ve never drank so much alcohol in a concert,” he said with a laugh.
Love Is in the Air
A heartfelt moment during Balvin’s show was when he performed his romantic reggaetón song “Rio,” named after his son. He not only dedicated the song to his partner and mother of his child, Valentina, who was in the audience with her parents, but also took the time to give out flower bouquets to his fans. “I still remember when I would come to Miami to vacation, and now I’m here. How cool!” an emotional Balvin said. “It’s worth working hard. I love you!”
From career milestones to new music releases to major announcements and those little important moments, Billboard editors highlight uplifting moments in Latin music. Here’s what happened in the Latin music world this week.
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Girls’ Night Out
It was a star-studded week in Miami, and Becky G did not hesitate to gather her girls for a night out in town. In a surprising reel using Bad Bunny’s “Nuevayol” sound, the Mexican-American singer is seen hanging out on a yacht with 11 of her celebrity friends. Each of the beautiful ladies, including Jessica Alba, Gloria Estefan, Emily Estefan, Eva Longoria, and Becky, have their moment to shine and show off their best dance moves to the trendy dembow-salsa tune. The ladies were celebrating Longoria’s 50th birthday, where Marc Anthony was also one of the guests. “Grateful to have begun celebrating my birthday (as it will be a month long). I felt so loved! […] Ready for this new decade,” the actress said on her Instagram. Watch the fun clip below.
The Bromance That Keeps on Giving
On other birthday news, Nicky Jam celebrated his 44th birthday on March 17, and in honor, his good friend J Balvin took fans down memory lane. In a video recap, Balvin collected the best highlights from their bromance throughout the years: “mi real y yo” (my real one and I), he subtitled the clip. The video captures more than 10 years of friendship between the two reggaetón artists, including memorable pranks, viral moments, and their mano a mano panel at 2017 Billboard Latin Music Week. “Happy birthday, Nicky Jam, for more moments like these,” Balvin captioned the post. Additionally, the Colombian and Puerto Rican artists have collaborated on many bangers including “X,” “Superhéroe,” “Travesuras (Remix),” and “Poblado (Remix),” to name a few.
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The She Wolf Pack
In a sweet fan moment, Kunno could not contain the moment he shared with Shakira during one of her concerts in Mexico this week. “Her success has had many roads and Shakira invited me to walk with her at her first concert in Mexico City,” the Mexican influencer expressed on his social media accounts. In the clip, Kunno is seen dressed in a metallic jumpsuit and accompanying the Colombian sensation during a part of her show where she’s walking through the crowd with her “she wolf” pack. “Dreams definitely come true and among wolves we stay in a pack,” he added, thanking Sony Music México and Ocesa for making this opportunity possible. Watch the journey below.
The Future of Music
This week, Rolling Stone revealed its annual The Future 25 list featuring two Latin names: breakthrough Música Mexicana star Ivan Cornejo and Puerto Rican newcomers Chuwi. From around the world and across all genres, the artists were selected by the RS staff, “spotlighting the next generation of artists shaping the sounds of tomorrow. Cornejo—who was Billboard’s Genre Now cover last January—got his own Future of Music cover and performed as headliner at Rolling Stone’s Future of Music showcase at SXSW earlier this month. “Completely honored to be the face of Rolling Stone representing música mexicana,” he shared on social media.
This week, Billboard’s New Music Latin roundup and playlist — curated by Billboard Latin and Billboard Español editors — features fresh new music, including new albums by Jay Wheeler (Girasoles) and Guaynaa (Cumbia y Amor). Explore See latest videos, charts and news See latest videos, charts and news Following his Broadway debut last fall and […]