Latin
Page: 12
Yolanda Saldívar, the 64-year-old woman who was sent to prison for the murder of Latin music superstar Selena in 1995, has been denied parole, the Texas Board of Pardons and Paroles announced Thursday (March 27) in an official statement posted on its website.
“After a thorough consideration of all available information, which included any confidential interviews conducted, it was the parole panels determination to deny parole to Yolanda Saldivar and set her next parole review for March 2030,” the statement reads. “The reason provided by the panel for denial was the Nature of the Offense: The record indicates that the instant offense has elements of brutality, violence, assaultive behavior or conscious selection of victim’s vulnerability indicating a conscious disregard for the lives, safety, or property of others, such that the offender poses a continuing threat to public safety.”
In October 1995, Saldívar was sentenced to life in prison with the possibility of parole in 30 years after being found guilty of murdering the tejano music icon, whose full name was Selena Quintanilla. It was initially reported that Saldívar had begun the review process earlier this year since she was up for parole on March 30.
The Quintanilla family and the late star’s widower, Chris Pérez, issued a statement just after the board announced its decision. “Today, we are grateful that the Texas Board of Pardons and Paroles has chosen to deny parole for Yolanda Saldívar,” the post reads. “While nothing can bring Selena back, this decision reaffirms that justice continues to stand for the beautiful life that was taken from us and from millions of fans around the world far too soon.”
One of the most consequential artists of her generation, Selena revolutionized Latin music with her tejano twist on norteño music and hip-swiveling techno-cumbias that showcased her versatility. With anthems like “Amor Prohibido,” “Bidi Bidi Bom Bom,” “Como La Flor” and “No Me Queda Más,” to name a few, Selena’s music has endured decades after her death.
On the Billboard charts, Selena earned 24 entries on Top Latin Albums, 16 of which hit the top 10 and seven of which hit No. 1 — among them Amor Prohibido, which spent 20 weeks at the top in 1994, and the posthumous Dreaming of You, which spent 40 weeks at the top in 1995. On the Regional Mexican Albums and Latin Pop Albums charts, the late artist placed seven and six titles at No. 1, respectively. Amor Prohibido topped the former chart for nearly 100 weeks.
Read the family’s entire statement on the parole decision below:
Fernando Cabral de Mello has been named CEO of Sony Music Entertainment Brazil, Sony Music Latin Iberia announced on Thursday (March 27). His appointment comes as part of a new organizational structure for Sony’s operations in the country. The “newly unified entity” will encompass Sony Music Brazil, Som Livre and also oversee the joint venture […]
Yailin La Más Viral is no stranger to making headlines, whether it’s for her high-profile love affairs or her bold reinventions, such as surgically changing her eye color. But in early March, the Dominican rising star drew attention in a whole new way with a career-making achievement: She made history by selling out her first headlining concert at New York’s iconic United Palace for two consecutive nights, becoming the first Dominican woman to do so, and the third Latina after Karol G and Becky G, the venue’s CEO confirmed to Billboard Español.
Explore
Explore
See latest videos, charts and news
See latest videos, charts and news
“I feel very proud and it was something very important,” Yailin tells Billboard Español, reflecting on her growing success and the overwhelming support she has been receiving from the Caribbean community and beyond in the U.S. “It’s a very big pride to do it as a Dominican, as a woman, representing the Dominican youth, and the gender of us; the support that the fans gave me and putting my culture on high.”
Trending on Billboard
At just 22 years old, Yailin is not just commanding stages but living up to her moniker — “the most viral” — with her latest breakout hits. Released in November 2024, “Bing Bong” has amassed an astonishing 175 million views on YouTube to date, with an additional 75 million streams on Spotify. On this track, inspired by a spontaneous encounter with Brazilian artist Veigh during Billboard. Latin Music Week in Miami, Yailin dips into Brazilian funk and infuses her signature Dominican dembow flair. The result? A fresh and infectious sound that’s all her own, provocative and unapologetically original. The song earned a spot on Billboard’s Hot Latin Songs chart, debuting at No. 28 — her first solo chart achievement. Meanwhile, tracks like “Silla” and “Chapa” — all three produced by Puyalo Pantera and Yailin — continue to rack up ten of millions of streams.
Adding to her growing buzz, she further made waves online when she was seen celebrating New Year’s Eve in Santo Domingo alongside Spanish superstar Rosalía. “I had my first encounter with Rosalia when I was in a relationship with Catta’s father,” she says in reference to Anuel AA and their daughter Cattleya. “[Rosalia] was a very warm person, she gave me her friendship, despite everything that was going on. We kept communicating and we created a friendship.” Around the NYE holiday, she also sang “Obsesión” alongside bachata megastar Romeo Santos when Aventura came to Dominican Republic Olympic Stadium in the Dominican Republic. “It was something very important, Romeo is someone very important for us,” she adds.
Yailin (whose real name is Georgina Lulú Guillermo Díaz) grew up in Santo Domingo, immersed in the rich sounds of her island, such as dembow. “The carnival music from here, with drums and things like that, was always something I heard here,” she recalls. “My dad passed away when I was little, and music always influenced me because of him. He always listened to Ana Gabriel, which is why I identify with Ana Gabriel so much. There was a dance they called el baile de Pakitín, where you danced with your hands and feet. And those were the things that influenced me the most.”
Like many rising Latin artists, Yailin looked to the icons of reggaetón and pop culture for inspiration, imagining herself on the same level as the legendary figures she grew up listening to. “You know, I’m not that old. I used to listen to Puerto Rican reggaetón artists like Daddy Yankee. Then we started listening to music in the Dominican Republic from American artists like Beyoncé, those people. You always think when you’re [very young] that one day you’re going to be something big just like them,” she says. Her ambition fueled her journey as she ventured into music, despite the challenges of breaking into a male-dominated genre.
Yailin La Más Viral
Christopher Nunez
Her rise has been anything but ordinary, with much of her early public recognition stemming from her high-profile romantic relationships. In 2022, she became involved with superstar Anuel AA, shortly after his highly publicized split from Karol G. Their whirlwind relationship led to a marriage and the birth of their daughter, Cattleya. During this time, Yailin also collaborated with the Puerto Rican rapper, appearing on “Si Tú Me Busca,” which scored her her first Billboard chart entry, reaching No. 12 high on Hot Latin Songs.
By 2023, Yailin and Anuel AA separated, and she began to face life as a young single mother. She began collaborating with Tekashi69 — a controversial rapper with a history of legal troubles — on tracks like the bilingual “Shaka Laka” and the romantic-leaning “Pa’ Ti,” which fueled rumors of a romantic connection, as she navigated public scrutiny. The latter track, however, secured her her first top 10 on Hot Latin Songs, debuting and peaking at No. 6 that year in July. This year, she inked a deal with Roc Nation.
“I always say that God takes you on a path where you can learn,” she says. “Those things that happened to me, I think they were kind of forging me into who I am. But I know that God put me through that, so that I can be who I am today.”
“Bing Bong” marks her first chart appearance as a solo artist. Its success is particularly special to her, as it serves as both a creative milestone and a personal one. The inspiration behind the track was none other than her daughter. “Catta was the one who did the ‘aayyyy…’ [heard in the song]. She is the inspiration for ‘Bing Bong,’” she shares with pride. Being a single mother and balancing her demanding career hasn’t been easy, but her child has become her driving force. “Catta is like the engine of my life, like the motor. Everything I do is so that she can have a future and a very different life than the one I had.”
From her new grey eyes to her striking pink hair and daring outfits, the singer’s bold style is yet another way she showcases her individuality. “My look, the different things I do to myself, I change them a lot because I really like experimenting to see where I find myself,” she explains. “One of my goals is for my fans to identify with the style I have, [clothes] to be able to use it day to day, and for it not to be too expensive, so they feel good and can be different.”
As she continues growing her career, Yailin is focused on leaving an impact — not just as an artist, but as a humanitarian, of helping single mothers and children in need, even expressing her desire to one day adopt. “I have plans to help single mothers. I want that to be on my record, that I can make a plan, a foundation, something to support young single mothers,” she says, also adding, “I’ve always had a dream of adopting a baby.”
“The first thing I always want is for people to remember me as a girl who came from low-income backgrounds, who came from the bottom, from the Dominican Republic, who made it, who was able to go out and represent her country, and that this helps to put my country on high,” she says. “And as a person, that they remember me as the best mother Catta could have. May I always be seen as someone who loves her family, who is very grateful to her fans, and who appreciates the support. I see myself in the future as one of the most remembered artists of the Dominican Republic, who inspired many young people and that they know that I will always be the same Yailin.”
Name: Georgina Guillermo Díaz
Age: 22
Recommended Song: “My song ‘Bing Bong’ is like the seal of Yailin La Más Viral, because it was the song where I found myself. But if I can tell you the most important song that I have recorded, apart from that one, is ‘Mía,’ because it is the song for my daughter, where I express what she means to me.”
Biggest Accomplishment: “Many great things can come and go in life, but being Catta’s mom is my greatest accomplishment. [Professionally], I still feel like my biggest accomplishment hasn’t yet arrived.”
What’s Next: “For Yailin, la chivirica, putona, toda la chivirica, a lot of music and many surprises are coming. We have many projects: to bring out a makeup and clothing line. That the fans can identify with me, see that I wear this [clothing] and that it is not so expensive. To finish an album and do an international tour.”
With her bubbly charm, dazzling aura and universal appeal, Selena Quintanilla revolutionized the Tejano genre in the ‘80s and ‘90s by lacing her authentic Mexican roots with bold new sounds such as R&B, pop, dance and rock. Known as the Queen of Tejano, she shattered ceilings in a genre that was dominated by men, and made history along the way. After earning four of her eventual seven No. 1 Hot Latin Songs hits in 1994 — “Donde Quieras Que Estes,” “Amor Prohibido,” “Bidi Bidi Bom Bom,” and “No Me Queda Más” — the Mexican-American powerhouse was well on her way to a major mainstream crossover before she was tragically shot dead on March 31, 1995, at the age of 23.
Explore
See latest videos, charts and news
See latest videos, charts and news
However, her music has stood the test of time — and, throughout the years, she’s influenced a new generation of hitmakers, making her a bona fide Latin icon in pop culture 30 years later. As a testament to her enduring legacy, Mexican-American artist Becky G speaks with Billboard about her love and admiration for Selena, and how she’s influenced her own career. Read her heartfelt as-told-to essay below:
Trending on Billboard
I was born in 1997. That was two years after Selena’s passing.
My mom actually remembers when they were doing the casting calls for the movie…she actually wanted to audition. Everyone loved Selena and identified with her. Having such a young mom, she naturally played for me the music she would listen to. I may not have vivid memories of Selena, but this is the way she was introduced to me. I even have baby videos listening to her music. She’s always been a part of my life.
She’s influenced my career in so many ways. As a performer, she represented so much more than just herself. She started building a bridge for the 200 percenters like myself, who [are] no eran de aqui ni de alla (neither from here nor from there). Growing up, that identity crisis used to feel like such a curse for me. I felt that I wasn’t enough, and I felt that I had to sacrifice parts of myself to be accepted on this or that side. What Selena embodied was authenticity. She was so authentic in her sense of humor, the dreams that she had, and the way she connected with her family and fans. That’s something that we, as fans, crave today from our favorite artists, but it’s a lot easier said than done.
At Coachella in 2023, I decided to pay tribute to her. A part of me does it for Little Becky, because I think what Little Becky saw in Selena was that dreams can come true, and it’s almost a celebration of being here and of her. First and foremost, I think it’s important that we recognize who came before us, and for me, it’s a beautiful thing to pay respect to the people you know you wouldn’t be here without. I truly feel that I wouldn’t be here without Selena.
Throughout the years, I’ve been very blessed to have had many, many loving interactions with the Quintanillas. Suzette even became a pretty good friend of mine. This last tour that I was on, she came to see it, and she’s always been super supportive. I actually met [her] mom and dad at the Fiesta de la Flor Festival in Corpus Christi, and I’ll never forget that her dad couldn’t believe that I was going to perform without a band. I was just getting started! It’s always one of those things that he would tease me about. It’s been really cool to keep up with them. They’re truly dedicated to continuing her legacy, and I admire that about them.
Now, going back to the word authenticity, she represents something that still resonates and is relevant today, which is that 200 percent identity. You should always be yourself no matter what, pochos and all! I feel that from the way she showed up in interviews to the way she did some of her most iconic performances to personal stories you hear from her loved ones, there was a common thread: it was her genuine kindness.
As an artist, you are overworked, you are depleted of your energy… but when you’re meant for it, you really do it with gratitude. Selena lived in abundance and was always giving back to the community, and always had the best of intentions. So many artists throughout the years since her passing may have reminded us of her essence, but there will never be another Selena. She was one of a kind — and that’s what makes a true superstar. Selena’s legacy is to admire, to respect, and to continue protecting, because she’s a light to so many of us.
Rauw Alejandro and Romeo Santos, friends for years, had long talked about collaborating together.
Nearly four years ago, it almost happened, but schedules, tours and other releases intervened. Now, the duo’s first ever collab, “Khé?” hit No. 1 on Billboard’s Latin Airplay chart, becoming the first No. 1 for either of them since 2023. The achingly romantic, yet immediately catchy and danceable track is the fourth from Rauw’s new album, Cosa Nostra, to hit the chart, and the first to climb No. 1, thanks in part to a lilting beat that allows it to flow between formats.
Ironically, “Khé?” wasn’t even destined to be in the set.
Explore
See latest videos, charts and news
See latest videos, charts and news
As Rauw told Billboard in an exclusive conversation, he originally wrote the song for his 2021 album Vice Versa. “I was preparing a song for Romeo and I went to the studio to work with [producer] Mr. Naisgai and [singer/songwriter] Elena Rosa, who wrote the chorus,” he said, during a break from rehearsals for his massive Cosa Nuestra arena tour, which kicks off April 5 in Seattle.
Trending on Billboard
“We were looking for that Romeo flow, that would work for a collab with him. And that’s how we came up with the ‘Se nota tanto, que me está matando’ chorus. We tried to empathize with Romeo’s feeling, and I’d been doing bachata since Day 1 because I’m a bachatero. Then, when I showed it to Romeo, he loved it.”
Santos really did love it, but he was busy with other projects. But Rauw had faith. He never released the song, saving it instead for a rainy day. When he began recording Cosa Nuestra, he again reached out to Santos to brainstorm ideas. It was Santos who finally said: “Remember that song we did years ago? That’s the hit.”
Due to scheduling conflicts, they worked via Zoom, with Santos helping in the production –as he likes to do—and ended up incorporating an African kizomba beat into the song’s tropical and reggaetón fusion.
“Romeo loves kizomba, and since I was hanging out in jazz clubs and speakeasies in New York City, we added a touch of New York jazz,” says Rauw.
The two finally did meet up, in New York City, to film the video, a nostalgia-infused black and white ode to old Broadway that features both artists dancing in the steps of an old cinema and in the subway.
“It’s some of my best visual work, and I can’t wait to sing it live,” says an enthused Rauw. “I’m one of those people that believes God’s time is perfect. Artists have their calendars, and I always understood that, from the very beginning of my career. You have to respect other artists’ time. Many things have to fall into place for a collaboration to happen or be successful. But we always had a beautiful relationship. We have long phone conversations. And he’s fan. He doesn’t record with many people, only with the top. So, I feel honored to record with Romeo, the legend. It had happened. Because Romeo and Rauw are the guys for the babes. That’s the truth!”
Shakira continues breaking records in Mexico, where she will perform four additional shows as part of her Las Mujeres Ya No Lloran world tour, including one more date at the capital’s GNP Seguros Stadium on August 29, OCESA announced on Wednesday (March 26).
“11 dates are not enough; the She-Wolf will return with four more dates in August and September,” the promoter said on social media.
With this, the Colombian superstar will reach the historic milestone of eight performances at the aforementioned venue (previously known as Foro Sol) over two separate phases of her tour. The feat surpasses shows by other international icons such as Paul McCartney, Metallica, Coldplay, and Taylor Swift.
Trending on Billboard
The other three tour dates in Mexico will be at Estadio Corregidora in Querétaro on September 2, Estadio Akron in Guadalajara on September 6, and Estadio Cuauhtémoc in Puebla on September 12. Presale tickets for Banamex cardholders will take place on March 28, while general ticket sales will begin on March 29, added the promoter.
On Tuesday night (March 25), Shakira performed the fourth of seven concerts that make up her unprecedented residency at Estadio GNP Seguros, making her the first artist to sell out such a number of nights at the imposing venue, which will bring together a total of 455,000 attendees, according to OCESA.
Launched on February 11 in Rio de Janeiro, Brazil, the Las Mujeres Ya No Lloran tour is set to visit the Dominican Republic, Chile, and Colombia before arriving in the United States on May 13.
In an interview with Billboard Español in Mexico City, Shakira said that the tour has become something more intimate and profound. “These are more than just concerts. They are deep encounters where healing happens,” she said, adding that, with each performance, she feels “stronger and happier.”
Check out OCESA’s announcement below.
Every month, Billboard Latin and Billboard Español editors spotlight a group of rising artists whose music we love. Think “diamantes en bruto,” or “diamonds in the rough.” These are newcomers who have yet to impact the mainstream — but whose music excites us, and who we believe our readers should make a point to discover.
Explore
Explore
See latest videos, charts and news
See latest videos, charts and news
Our latest edition of On the Radar Latin includes a wave of emerging artists, who we discovered by scrolling on social media, networking, or coming across their music at a showcase, for example. See our March 2025 — in honor of Women’s History Month — recommendations below.
Artist: Chicarica
Trending on Billboard
Country: Chile
Why They Should Be on Your Radar: What happens when shimmering synths, poetic longing and electro-dance beats collide? You get Chicarica, a band that’s resurrecting the golden age of Chilean indie-pop, championed by acts like Javiera Mena, Alex Anwandter and Dënver. Composed of frontwoman Lorena Pulgar, Martín Pérez Roa and Felipe Zenteno, all masters of synths, this Chilean trio has spent years crafting a sound that’s equal parts introspective and euphoric — a delicate balance of dreamy textures and irresistible pop melodies.
Following its debut album Arde Lento (2021), released via the renowned Santiago-based label Quemasucabeza (Gepe, Ases Falsos, Fernando Milagros), Chicarica is readying for its big moment. The band’s latest single “Antes del día,” which dropped earlier this month, is a lush and captivating prelude to sophomore album, Invierno en la Playa (out May 30). According to a press release, the new album “raises the group’s BPM, where elements of 2-step and ‘80s synthpop breathe extra life into the band’s atmospheric sound.” And the single perfectly sets the tone for a bold new chapter in Chile’s synth-pop evolution. — ISABELA RAYGOZA
Song For Your Playlist: “Antes del Día”
Artist: Jacqie Rivera
Country: U.S.
Why They Should Be on Your Radar: Five years ago, Jacqie Rivera stepped into the music realm, following the footsteps of her famous late mother, Jenni Rivera, and award-winning sister Chiquis. With her soft yet captivating voice, Rivera has released music in English and Spanish, primarily in pop, R&B, and Regional Mexican. Her latest single, “En Otra Vida,” honors her family’s legacy — blending banda, mariachi and norteño with a contemporary pop sound. The heartfelt tune is part of Rivera’s debut studio album of the same name that explores themes of love, heartbreak, healing and self-discovery. — JESSICA ROIZ
Song for your Playlist: “En Otra Vida”
Artist: Soley
Country: Colombia
Why They Should Be on Your Radar: Soley (full name: Soley González Jaramillo) kicked off her career in 2019, first delivering Latin EDM and Guaracha tunes (an electronic music genre from Medellín, not connected with the traditional Cuban genre) before embracing reggaetón in 2021. The following year, the Colombian artist — known for her sensual vocals and coquettish aura — released “La Reina de la Noche,” her debut single under Sony Music Colombia. In 2023, Soley — who is signed to La Industria, Inc. for management — released her debut album La Bellakita, powered by hard-hitting perreos and trap songs while last year’s Sol EP is home to chill and breezy Afrobeats. After opening shows for artists such as Ryan Castro and Blessd, Soley will drop her next single “Lección” on Thursday (March 26). — J.R.
Song for your Playlist: “Coco Loco” (feat. Zaider & The Prodigez)
Artist: Sophie Castillo
Country: U.K.
Why They Should Be on Your Radar: Just after one of my South by Southwest (SXSW) panels earlier this month, Sophie Castillo and her team approached me to introduce themselves. With a thick British accent, Castillo — whose mom is Colombian and father is Cuban — spoke to me about her efforts to help grow the Latin music scene in London with her indie-pop sound laced with beats of reggaetón and bachata. Although I didn’t get a chance to check out her showcase at SXSW, I found her on Spotify and her the first song on her profile, “Call me By Your Name,” really hooked me. Released in 2022, the bachata song is bilingual (Spanish and English), like a lot of her songs, a testament to her commitment to popularize Latin music in the U.K. Castillo has an upcoming EP due in April. — GRISELDA FLORES
Song for Your Playlist: “Call Me By Your Name”
Artist: Suanny
Country: Honduras
Why They Should Be on Your Radar: As an indie artist born in Tegucigalpa and based in Los Angeles, Suanny seeks to bring together the best of both worlds by fusing hip-hop and Latin urban music with R&B, pop and other rhythms. In recent months, she’s released singles including “Catracha,” “Pegaíto,” “Mala” and “Musa,” all featuring bilingual (Spanish/English) lyrics of female-empowerment. After a couple of decades paving her way in the entertainment world as a model and actress (she participated in Univision’s reality show Nuestra Belleza Latina in 2006 and appeared in an episode of the TV show Gentefied in 2020), Suanny is now fully committed to music, getting ready to release her debut EP. — SIGAL RATNER-ARIAS
Song For Your Playlist: “Pegaíto”
Bad Bunny‘s Un Verano Sin Ti is the gift that keeps on giving. The LP’s “Me Porto Bonito” — featuring Chencho Corleone — achieved a new milestone as it surpassed the one billion views on YouTube, nearly three years after it was released. The feat scores the Puerto Rican superstar his 16th Billion Views Club entry […]
Pablo Alborán begins a new chapter in his career with the release of “Clickbait,” the first single of his upcoming album, due out in November via Warner Music Spain. The upcoming seventh studio album follows La Cuarta Hoja (2022), but it won’t be his only new music on stage this year: The Malaga-born singer-songwriter is gearing up for his acting debut in a Netflix series, while mapping out an extensive tour set to span Latin America, the United States and Spain.
Explore
Explore
See latest videos, charts and news
See latest videos, charts and news
Talking with Billboard Español, Alborán reflects on the past few months, describing them as one of the most emotionally intense periods of his life — a time that completely shifted his perspective and led him to rethink many things, including his music.
Trending on Billboard
“It’s been a year full of emotions, without a clear path,” he says. “But that’s exactly why I gave myself permission to explore, experiment with sounds, and, most importantly, have fun.”
The first glimpse of this new chapter is “Clickbait.” Released on Wednesday (March 26), it stands as one of the most striking songs of his career, not only for its bold, electronic-infused production but also for its powerful message.
“I’ve never spoken so openly about fame, envy, prejudice, and the obsession with likes,” Alborán explains. “It’s my way of venting, of releasing all the anger this world of fake news and sensationalism —where everything revolves around negativity — provokes in me. I wanted a song that could serve as both a shield and a sword for anyone who needs it.”
The track also experiments with new sonic elements, something that, according to Alborán, even surprised his mother. “It’s a different language — a mix of Spanish and English, saturated sounds, and references to what we consume on social media,” he says. “The first time my mom heard it, she was in shock — but by the third listen, she already knew the hook.”
The music video for the song, directed by La Carbonera Studio and filmed in Madrid, reinforces its critique of the image-obsessed world. In the video, Alborán walks in front of a mirror while a group of dancers tries to stop him from looking at himself: “Each character represents a figure in the industry: a paparazzo, an executive, a lawyer, an influencer,” he explains. “It’s a metaphor for everything that surrounds fame.”
Choosing “Clickbait” as the lead single for his upcoming album was not an easy decision. Beyond its bold sound and direct message, Alborán had to confront his own fears and the uncertainty of how it would be received. “I asked myself many times: ‘Am I ready to defend this? How will people react?’ But I went back to my first instinct. When I revisit the moment I wrote the song and remember why I did it, I know it has a purpose,” he says. “I’m not doing anything just for the sake of it.”
More than just a collection of songs, his upcoming album — whose title he has yet to reveal — is a window into how he sees the world. Through his music, he invites listeners into his bubble to experience his unfiltered vision, free of labels or prejudice. “It’s a very diverse album,” he says. “I talk about love from a different perspective, about my roots, family, and the people who care for us. And sonically, I’ve allowed myself complete freedom.”
The album features a wide spectrum of sounds ranging from country to flamenco bulerías, and even a special collaboration with renowned guitarist Vicente Amigo, further cementing Alborán’s connection to his Andalusian roots. This identity was formally recognized on February 28, when he was awarded the Medalla de las Artes by the Junta de Andalucía, honoring his contributions to Spanish music and his career achievements.
Far from being confined to a single genre, Alborán has embraced fearless experimentation. “The songs are in charge. If one called for a Dobro (a resonator guitar) and a country rhythm, I added it. If another needed a bulería, I gave it that too. I don’t want to be boxed in,” he says. “I think all artists feel the pressure of expectations, but I’ve learned to let go of that.”
In this process of musical exploration, one of his key collaborators has been Albert Hype, a producer known for his work with artists like Bad Bunny and Kali Uchis. “When we sat down in the studio for the first time, the first thing he said was, ‘Give me a ballad,’” Alborán recalls. “I thought, ‘Really?’ But when I saw what he did with it, I knew I could trust him.”
Their chemistry led to collaborations on several tracks for the album. “Once I saw that Albert understood my essence, I let him go wild,” Alborán says with a laugh. “At the end of the day, my voice is what defines me. It doesn’t matter if the song has touches of reggaetón, flamenco, or experimental pop — it will always sound like me.”
For this album, Alborán also collaborated with producer Julio Reyes Copello, with whom he has worked in the past. “Julio has produced two incredible songs. He’s someone I always connect with perfectly,” says the artist. “His sensitivity for taking a song to another level is unmatched.”
Alborán has made his mark on Billboard charts, with multiple entries on Hot Latin Songs, Top Latin Albums, and Latin Pop Airplay. His album Terral (2014) debuted at No. 1 on Latin Pop Albums and No. 2 on Top Latin Albums, while his collaboration “Dónde Está el Amor” with Jesse & Joy reached No. 16 on Hot Latin Songs and No. 8 on Latin Pop Airplay.
Music isn’t Alborán’s only focus in 2025. He will also make his acting debut in the Spanish Netflix series Respira, playing an emergency plastic surgeon in its second season, though the premiere date has yet to be announced.
“Acting has always intrigued me, but I had never taken the leap. When I was offered the role, my family couldn’t believe it. ‘Are you sure?’ they asked. I was asking myself the same thing,” he admits with a laugh.
To prepare, he spent months studying and even attended real surgeries to better understand the role. “It was intense, but it also helped me a lot on a personal level,” he shares. “I had just gone through a very difficult situation with a family member’s health, and being surrounded by doctors allowed me to see things from a different perspective. It all came together to bring more authenticity to the character.”
Filming has also served as an escape for him. “When the industry overwhelms me, acting feels like a breath of fresh air. I step into another character and disconnect. It’s my way of finding balance,” he says.
He is also preparing for his most ambitious tour to date, set to kick off in February 2026. “This tour is very special to me,” says Alborán. “Not only because it will be global, but because this album allows me to experiment on stage. I’ll be taking audiences through all the stages of my life, from my roots in Málaga to the present.”
His return to the United States and Latin America will be especially emotional following the experience of his last tour during a personally challenging time, as a close family member faced a health issue. “That tour saved my life,” he says about La Cuarta Hoja in 2023. “I went on stage carrying the hardest situation I’ve ever faced at home, and the audience, without knowing it, gave me incredible support. I’ll never forget it.”
A few blocks from Provenza, in Medellín, is the studio where some of the biggest hits of Ovy on the Drums have been made. In a modest apartment, located on a sixth floor and guarded by a ferocious sand-colored stuffed dog named Cairo, we are welcomed by the man who became a frequent musical companion of artists like Blessd, Beéle and Karol G. On one wrist he has tattooed the T, Q and G, a reference to his greatest feat: having been able to get Shakira and her friend Karol G, a.k.a. “La Bichota,” the two Latin women with the greatest impact on music in recent years, both on a song.
“I have it tattooed here, because it’s the first song produced by Ovy on the Drums that is No. 1 in the world,” notes Daniel Echavarría (his real name). “For one to be a producer on that collaboration, it’s a dream come true.”
Trending on Billboard
Currently, “TQG” has more than 1.2 billion streams on Spotify and 1.3 billion views on YouTube, after debuting at No. 1 on multiple Billboard charts, including Hot Latin Songs, Latin Pop Airplay, Billboard Global 200 and Billboard Global Excl. U.S. On the all-genre Billboard Hot 100, it started at No. 7 and spent 20 weeks on the chart.
While the interview is going on, we are located in a secondary studio — smaller than the main one, but with all the necessary tools so that the emerging artists he works with can record there. He mentions up-and-comers like Tury and Young Fatty, and other not-so-emerging artists like Kris R, as probable guests for the W Sound — the artist sessions series he launched last year with Westcol, one of the most impactful influencers in Colombia, who also has worldwide reach.
Creator of the “Tusa” sound, Ovy has an eye for rising artists in the urban genre. A little over five years ago, he discovered a kid who was making waves named Beéle, who had just signed with Hear This Music, then Bad Bunny’s label. Together they made “Inolvidable,” which he acknowledges as the most special of the songs they’ve created since they’ve known each other. It became one of the biggest hits of 2020, remembered for its emotional piano, and showing the two stars were ready for new challenges.
However, it was impossible to imagine all that was to come. Not only for Beéle, who is now one of the most important Colombian artists, but also for Ovy, the neighborhood man who learned to produce by playing with Fruity Loops in his room. The logo of this music production program is also tattooed on his arm, according to a Billboard article.
Ovy is now the producer of many of the biggest hits for Karol G, Blessd and plenty other urban Latin music stars. He won a Latin Grammy for Karol’s album Mañana Será Bonito, whose success took him to No. 1 on Billboard‘s Latin Producers chart for 25 weeks. And a few days ago, he was ranked as the Latin producer with the most listeners on Spotify: almost 29 million followers on this music platform, ahead of Bizarrap, Tainy, Rvssian and DJ Nelson.
In the studio, he shows me an old microphone that he uses to record the new talents who come to his house. He also tells me that it’s the same one he used for Unstoppable, Karol G’s first album, which we now remember for songs like “Ahora Me Llama,” which featured Bad Bunny on its remix — — a detail that is now probably inspiring many of them to pursue similar success stories.
Below, Ovy talks with Billboard about his legacy and some of his upcoming projects.
You just released an EP with Puerto Rican and Chilean artists, you are working on the W Sound sessions. What else can you share about your 2025 plans?
Cassette, the EP that a few days ago had its second volume, is a very nice project that my team and I saw a lot of potential in. Last year, we did the first version of the project — which was with Myke Towers — and there, we brought together artists like La Joaqui from Argentina, Saiko from Spain, also Ryan Castro, Blessd.
I wanted to bring the cassette to the present day, because I feel that there are 15-or-16-year-olds who do not know this format, so that they know the history and adapt it to the present time. That’s the nicest thing we have done. For the second EP, I left a lot out, but I am grateful to the talents of Chile, and artists like Jory Boy, Dalmata and Darell, because without them I wouldn’t have had that flow.
What about the W Sound? It’s easy to predict a great future for that, even though it’s just starting out, both because of your impact and that of Westcol. Who would you dream of inviting to the series?
It’s a genius project, together with Westcol, and we have the No. 23 song in the world [with the session with Beéle in the Top 50 on Spotify]. In addition, we already have four W Sounds on the street. One wants very big artists to be in the W Sound, but we also dream of new talents, and we bet on growth.
And what is happening with session number three, which has not yet appeared and is highly demanded by fans?
Right now we are working on music, projects like Ovy on the Drums, Micro TDH, Bad Milk [a promising artist of Big Ligas featured in the Estéreo Picnic 2025 lineup], the W Sound … Apart from that, I am also at a stage where I think not only in music, but in separate projects, where we are making investments and getting into other fields of which I will tell you later.
It is possible that what your followers know the least about this side of the business is the 360 marketing area you develop or the work you do with content creators. How has this part of Big Ligas been working?
With Big Ligas we always have that part — with my partner Kristo [Cristian Salazar], who has a lot of experience and a lot of knowledge of how a song works — about how the timing works when a new song comes out, or the fact that it is not always necessary to use influencers, but that other types of strategies may be necessary.
When Beéle had released “Loco,” his first big hit, you immediately called him to do “Inolvidable.” How does that vision thing work, of being able to realize early on that an artist is going to be very big?
I’ve been a fan of Beéle since I met him, and although I didn’t know when, I always knew he was going to be great as an artist. We have a lot of songs — but for me the big song is “Inolvidable.” It’s like epic, a [huge moment] for him, for me, for Big Ligas. And now we have “Mi Refe”, “La Plena,” just blessings.
There has always been talk of the greatness of reggaetón paisa, but at one time there were more producers than artists — and with the arrival of Blessd or Ryan Castro, Medellín has returned to the top. What do you think could be the reason?
Before, there were these great exponents, such as J Balvin, Karol G, Maluma, [Sebastián] Yatra and those I can’t remember… But the way I see it is that many artists have an easier way to show themselves through social media and reach more and more people. That is the case with Ryan Castro and Blessd.
For example, I met Blessd through social media. He was rapping, and in the videos he uploaded he asked to tag me, and after appearing a bunch of times in one of his videos I saw him and said, “That’s cool.” He came to my house, then we did songs like “Medallo,” which was No. 1 on Billboard [Latin Airplay]. And a lot more: “Soltera,” “Mírame.” Now it’s not only Ryan Castro and Blessd, but there is also a Kris R — and behind him there is a Tury, a Young Fatty, artists who are here today breaking out on the street.
You mentioned “Mírame,” which has had a lot of versions, and has been sent to Mexican music producers, Argentine cumbia producers — and many of these songs also feature Ovy on the Drums. How has all this happened?
I feel that when a song starts to be successful and other countries adapt it to their musical roots, it has already reached the next level. It’s good that a song of yours is charting on Billboard and in more spaces, but I feel that success comes thanks to those versions as well. That’s a blessing. It’s a nice thing to have producers work on what you produce. Sometimes I’ve even heard better versions, where I say, “Why didn’t I do it like that?”
You have just become the Latin producer with the most listeners in the world on Spotify. What does that mean in terms of opening doors and facing new challenges?
I feel very happy, because I know it has cost me, I have worked for it. It wasn’t that I arrived and released a song that became No. 1 worldwide the next day. It was a step-by-step process, starting with 305 listeners and [growing] over the years; it has been almost seven years of hard work to get to where I am now. I am also very grateful to my team, to the artists who have participated in this process. In addition, the songs that I have charting on my Spotify are with Beéle, Karol G, Blessd, with my colleagues, with my brothers.
So I’m celebrating — because today it’s Ovy on the Drums, but tomorrow it’s another producer. This is an up-and-down [field], moments like that are short — but when you are there, you can only have happiness, gratitude and desire to move forward.
This story was originally published on Billboard Colombia.