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Latin Music Week 2024

Eslabon Armado received a special recognition during the Una Noche de Música Mexicana event — part of Billboard Latin Music Week 2024 — on Wednesday night (Oct. 16), for taking their song “Ella Baila Sola” to No. 1 globally. The group received the award from Pedro Zamora, CEO of the entertainment company Zamora Live, and Rosy Oros, director of Iconos magazine, in the presence of Leila Cobo, Billboard‘s chief content officer for Latin/Spanish.

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The Azteca nightclub in South Beach served as the venue where emerging artists from independent labels Vizual and Infinifox also performed.

Vizual, the company led by Víctor Zambrano, a renowned producer of regional Mexican music who was instrumental in the rise of Carin León, introduced the audience to Héctor Rubio, one of the new promises of corridos tumbados. Rubio recently joined Peso Pluma, with whom he collaborated in “Se Volvieron Locos,” on 10 dates of the Mexican star Exodus Tour. He has also written songs performed by artists such as Alex Favela, Grupo Selectivo, Octavio Cuadras and Yeri Mua.

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Also from Vizual, Arsenal Efectivo showcased their unique blending style of trap and corridos. The Mexican-American band started in 2015 and shortly after their debut album, En La Fuga, reached the top 10 on Billboard‘s Regional Mexican Albums chart.

Infinifox also presented two of its talents, one of them Juan Carlos “El Conde,” who has written songs for acts such as Banda MS and Chuy Lizárraga. El Conde’s offer includes romantic songs accompanied by band and mariachi as well as an equestrian show, as he is an expert in charrería. He recently released the song “A Rienda Suelta,” a collaboration with Bronco’s vocalist Lupe Esparza, which he performed solo at Una Noche de Música Mexicana.

The cumbia group La Sonora Vainilla added a cheerful touch to the night with their versatility. Formed in Jalisco, Mexico, they have established in the U.S., where they continue to gain followers.

Una Noche de Música Mexicana was a journey through different musical currents, from trap, to corridos tumbados, traditional styles, and even cumbia. The event was organized by Zamora Entertainment and Zamora Live, companies headed by Pedro Zamora, who was recently included in the Billboard Latin Power Players list. A major promoter of regional Mexican music for nearly 30 years, he also serves currently as president of the association Promotores Unidos USA. Based in New York, he has dedicated his life to creating shows to present Mexican artists.

Latin Music Week coincides with the 2024 Billboard Latin Music Awards set to air at 9 p.m. ET on Sunday, Oct. 20, on Telemundo. It will simultaneously be available on Universo, Peacock and the Telemundo app, and in Latin America and the Caribbean through Telemundo Internacional.

Feid, Eden Muñoz, La Joaqui, Keityn, Peso Pluma, Young Miko, Belinda and many more were among the countless Latin music stars who took center stage in Miami for the 2024 edition of Billboard Latin Music Week, held Oct. 14-18.Some of the biggest names in Latin music made their way The Fillmore at Jackie Gleason Center in Miami Beach for exclusive conversations, performances, panels and to pose for the photobooth — with photographer David Cabrera behind the lens — as part of the weeklong event.
Artists including J Balvin, Pepe Aguilar, Young Miko and Alejandro Sanz took centerstage for one-on-one conversations for respective Icon and Superstar Q&As. Other returning panels included Making the Hit Live!, this year featuring Grupo Frontera, and the Women’s Panel with artists Bad Gyal, Belinda, Danna, Debi Nova, Mon Laferte and Zhamira Zambrano.
Over the past 35 years, Latin Music Week has become the one, steady foundation of Latin music in this country, becoming the single most important — and biggest — gathering of Latin artists and industry executives in the world. Initially named Latin Music Seminar, sponsored by Billboard, the event traces back to 1990, where it kicked off as a one-day event in Miami featuring a two-artist showcase and awards show.
Throughout the years, it has taken place in Miami, Las Vegas and Puerto Rico, returning to Miami Beach for a fourth consecutive year in 2024, and has welcomed some of the biggest Latin acts including Celia Cruz, Selena, Ricky Martin, Chayanne, Jenni Rivera, Daddy Yankee, Karol G, Bad Bunny, and Romeo Santos. Latin Music Week coincides with the 2024 Billboard Latin Music Awards set to air at 9 p.m. ET on Sunday, Oct. 20, on Telemundo. It will simultaneously be available on Universo, Peacock and the Telemundo app, and in Latin America and the Caribbean through Telemundo Internacional.
See some of the best photobooth gems captured backstage throughout Latin Music Week.

J Balvin

Image Credit: David Cabrera

J Balvin photographed on Oct. 16, 2024 at the Fillmore Miami Beach in Miami Beach, FL.

Alejandro Sanz

Image Credit: David Cabrera

Alejandro Sanz photographed on Oct. 16, 2024 at the Fillmore Miami Beach in Miami Beach, FL.

JOP

Image Credit: David Cabrera

JOP photographed on Oct. 16, 2024 at the Fillmore Miami Beach in Miami Beach, FL.

Elena Rose

Image Credit: David Cabrera

Elena Rose photographed on Oct. 16, 2024 at the Fillmore Miami Beach in Miami Beach, FL.

Pepe Aguilar

Image Credit: David Cabrera

Pepe Aguilar photographed on Oct. 16, 2024 at the Fillmore Miami Beach in Miami Beach, FL.

Lele Pons

Image Credit: David Cabrera

Lele Pons photographed on Oct. 16, 2024 at the Fillmore Miami Beach in Miami Beach, FL.

Fat Joe

Image Credit: David Cabrera

Fat Joe photographed on Oct. 16, 2024 at the Fillmore Miami Beach in Miami Beach, FL.

NMIXX

Image Credit: David Cabrera

Lily, Bae, Sullyoon, Kyujin, Jiwoo and Haewon of NMIXX photographed on Oct. 16, 2024 at the Fillmore Miami Beach in Miami Beach, FL.

Nacho

Image Credit: David Cabrera

Nacho photographed on Oct. 16, 2024 at the Fillmore Miami Beach in Miami Beach, FL.

Maria Becerra

Image Credit: David Cabrera

Maria Becerra photographed on Oct. 16, 2024 at the Fillmore Miami Beach in Miami Beach, FL.

Danny Ocean

Image Credit: David Cabrera

Danny Ocean photographed on Oct. 16, 2024 at the Fillmore Miami Beach in Miami Beach, FL.

Mau & Ricky

Image Credit: David Cabrera

Mau and Ricky photographed on Oct. 16, 2024 at the Fillmore Miami Beach in Miami Beach, FL.

Mario Bautista

Image Credit: David Cabrera

Mario Bautista photographed on Oct. 16, 2024 at the Fillmore Miami Beach in Miami Beach, FL.

Yeri Mua

Image Credit: David Cabrera

Yeri Mua photographed on Oct. 16, 2024 at the Fillmore Miami Beach in Miami Beach, FL.

Domelipa

Image Credit: David Cabrera

Domelipa photographed on Oct. 16, 2024 at the Fillmore Miami Beach in Miami Beach, FL.

J Balvin

Image Credit: David Cabrera

J Balvin photographed on Oct. 16, 2024 at the Fillmore Miami Beach in Miami Beach, FL.

Pablo Mejia Bermudez, David Escobar Gallego, Lorduy & Juan David Huertas Clavijo

Image Credit: David Cabrera

Piso 21 artists Pablo Mejia Bermudez, David Escobar Gallego, Lorduy and Juan David Huertas Clavijo photographed on Oct. 16, 2024 at the Fillmore Miami Beach in Miami Beach, FL.

Fat Joe

Image Credit: David Cabrera

Fat Joe photographed on Oct. 16, 2024 at the Fillmore Miami Beach in Miami Beach, FL.

Kunno

Image Credit: David Cabrera

Kunno photographed on Oct. 16, 2024 at the Fillmore Miami Beach in Miami Beach, FL.

NMIXX

Image Credit: David Cabrera

Sullyoon, Lily, Jiwoo, Haewon, Kyujin and Bae of NMIXX photographed on Oct. 16, 2024 at the Fillmore Miami Beach in Miami Beach, FL.

Alejandro Sanz

Image Credit: David Cabrera

Alejandro Sanz photographed on Oct. 16, 2024 at the Fillmore Miami Beach in Miami Beach, FL.

Pepe Aguilar

Image Credit: David Cabrera

Pepe Aguilar photographed on Oct. 16, 2024 at the Fillmore Miami Beach in Miami Beach, FL.

Mau & Ricky

Image Credit: David Cabrera

Mau and Ricky photographed on Oct. 16, 2024 at the Fillmore Miami Beach in Miami Beach, FL.

Nacho

Image Credit: David Cabrera

Nacho photographed on Oct. 16, 2024 at the Fillmore Miami Beach in Miami Beach, FL.

Lele Pons

Image Credit: David Cabrera

Lele Pons photographed on Oct. 16, 2024 at the Fillmore Miami Beach in Miami Beach, FL.

Elena Rose

Image Credit: David Cabrera

Elena Rose photographed on Oct. 16, 2024 at the Fillmore Miami Beach in Miami Beach, FL.

Peso Pluma

Image Credit: David Cabrera

Peso Pluma photographed on Oct. 15, 2024 at the Fillmore Miami Beach in Miami Beach, FL.

Yandel

Image Credit: David Cabrera

Yandel photographed on Oct. 15, 2024 at the Fillmore Miami Beach in Miami Beach, FL.

Tito Double P

Image Credit: David Cabrera

Tito Double P photographed on Oct. 15, 2024 at the Fillmore Miami Beach in Miami Beach, FL.

Yahritza y Su Esencia

Image Credit: David Cabrera

Jairo Martínez, Yahritza Martínez and Armando Martínez of Yahritza y Su Esencia photographed on Oct. 15, 2024 at the Fillmore Miami Beach in Miami Beach, FL.

Paola Jara

Image Credit: David Cabrera

Paola Jara photographed on Oct. 15, 2024 at the Fillmore Miami Beach in Miami Beach, FL.

Luis Figueroa

Image Credit: David Cabrera

Luis Figueroa photographed on Oct. 15, 2024 at the Fillmore Miami Beach in Miami Beach, FL.

Grupo Frontera

Image Credit: David Cabrera

Julian Pena Jr., Brian Ortega, Carlos Guerrero, Alberto Acosta, Adelaido “Payo” Solís and Juan Javier Cantu of Grupo Frontera photographed on Oct. 15, 2024 at the Fillmore Miami Beach in Miami Beach, FL.

Zhamira Zambrano

Image Credit: David Cabrera

Zhamira Zambrano photographed on Oct. 15, 2024 at the Fillmore Miami Beach in Miami Beach, FL.

Pipe Bueno

Image Credit: David Cabrera

Pipe Bueno photographed on Oct. 15, 2024 at the Fillmore Miami Beach in Miami Beach, FL.

Eslabon Armado

Image Credit: David Cabrera

Ulises Gonzalez, Brian Tovar, Pedro Tovar and Damian Pacheco of Eslabon Armado photographed on Oct. 15, 2024 at the Fillmore Miami Beach in Miami Beach, FL.

Mon Laferte

Image Credit: David Cabrera

Mon Laferte photographed on Oct. 15, 2024 at the Fillmore Miami Beach in Miami Beach, FL.

Peso Pluma

Image Credit: David Cabrera

Peso Pluma photographed on Oct. 15, 2024 at the Fillmore Miami Beach in Miami Beach, FL.

Luis Alfonso

Image Credit: David Cabrera

Luis Alfonso photographed on Oct. 15, 2024 at the Fillmore Miami Beach in Miami Beach, FL.

Young Miko

Image Credit: David Cabrera

Young Miko photographed on Oct. 15, 2024 at the Fillmore Miami Beach in Miami Beach, FL.

Bad Gyal

Image Credit: David Cabrera

Bad Gyal photographed on Oct. 15, 2024 at the Fillmore Miami Beach in Miami Beach, FL.

Danna Paola

Image Credit: David Cabrera

Danna Paola photographed on Oct. 15, 2024 at the Fillmore Miami Beach in Miami Beach, FL.

Yeison Jimenez

Image Credit: David Cabrera

Yeison Jimenez photographed on Oct. 15, 2024 at the Fillmore Miami Beach in Miami Beach, FL.

Tito Double P & Peso Pluma

Image Credit: David Cabrera

Tito Double P and Peso Pluma photographed on Oct. 15, 2024 at the Fillmore Miami Beach in Miami Beach, FL.

Jasiel Nuñez

Image Credit: David Cabrera

Jasiel Nuñez photographed on Oct. 15, 2024 at the Fillmore Miami Beach in Miami Beach, FL.

Young Miko

Image Credit: David Cabrera

Young Miko photographed on Oct. 15, 2024 at the Fillmore Miami Beach in Miami Beach, FL.

Alvaro Diaz

Image Credit: David Cabrera

Alvaro Diaz photographed on Oct. 15, 2024 at the Fillmore Miami Beach in Miami Beach, FL.

Armenta

Image Credit: David Cabrera

Armenta photographed on Oct. 15, 2024 at the Fillmore Miami Beach in Miami Beach, FL.

Belinda

Image Credit: David Cabrera

Belinda photographed on Oct. 15, 2024 at the Fillmore Miami Beach in Miami Beach, FL.

Yahritza y Su Esencia

Image Credit: David Cabrera

Jairo Martínez, Yahritza Martínez and Armando Martínez of Yahritza y Su Esencia photographed on Oct. 15, 2024 at the Fillmore Miami Beach in Miami Beach, FL.

De La Ghetto

Image Credit: David Cabrera

De La Ghetto photographed on Oct. 15, 2024 at the Fillmore Miami Beach in Miami Beach, FL.

Yandel

Image Credit: David Cabrera

Yandel photographed on Oct. 15, 2024 at the Fillmore Miami Beach in Miami Beach, FL.

Alex Sensation

Image Credit: David Cabrera

Alex Sensation photographed on Oct. 15, 2024 at the Fillmore Miami Beach in Miami Beach, FL.

Fidel

Image Credit: David Cabrera

Fidel photographed on Oct. 15, 2024 at the Fillmore Miami Beach in Miami Beach, FL.

Saiko

Image Credit: David Cabrera

Saiko photographed on Oct. 15, 2024 at the Fillmore Miami Beach in Miami Beach, FL.

Peso Pluma

Image Credit: David Cabrera

Peso Pluma photographed on Oct. 15, 2024 at the Fillmore Miami Beach in Miami Beach, FL.

Omar Courtz

Image Credit: David Cabrera

Omar Courtz photographed on Oct. 15, 2024 at the Fillmore Miami Beach in Miami Beach, FL.

Young Miko

Image Credit: David Cabrera

Young Miko photographed on Oct. 15, 2024 at the Fillmore Miami Beach in Miami Beach, FL.

Danna Paola

Image Credit: David Cabrera

Danna Paola photographed on Oct. 15, 2024 at the Fillmore Miami Beach in Miami Beach, FL.

Mon Laferte

Image Credit: David Cabrera

Mon Laferte photographed on Oct. 15, 2024 at the Fillmore Miami Beach in Miami Beach, FL.

Dei V

Image Credit: David Cabrera

Dei V photographed on Oct. 15, 2024 at the Fillmore Miami Beach in Miami Beach, FL.

Debi Nova

Image Credit: David Cabrera

Debi Nova photographed on Oct. 15, 2024 at the Fillmore Miami Beach in Miami Beach, FL.

Caleb Calloway

Image Credit: David Cabrera

Caleb Calloway photographed on Oct. 15, 2024 at the Fillmore Miami Beach in Miami Beach, FL.

Alexis Fierro

Image Credit: David Cabrera

Alexis Fierro photographed on Oct. 15, 2024 at the Fillmore Miami Beach in Miami Beach, FL.

Dascha Polanco

Image Credit: David Cabrera

Dascha Polanco photographed on Oct. 14, 2024 at the Fillmore Miami Beach in Miami Beach, FL.

Feid

Image Credit: David Cabrera

Feid photographed on Oct. 14, 2024 at the Fillmore Miami Beach in Miami Beach, FL.

Eden Muñoz

Image Credit: David Cabrera

Eden Muñoz photographed on Oct. 14, 2024 at the Fillmore Miami Beach in Miami Beach, FL.

Corina Smith

Image Credit: David Cabrera

Corina Smith photographed on Oct. 14, 2024 at the Fillmore Miami Beach in Miami Beach, FL.

KEITYN

Image Credit: David Cabrera

KEITYN photographed on Oct. 14, 2024 at the Fillmore Miami Beach in Miami Beach, FL.

Valentina

Image Credit: David Cabrera

Valentina photographed on Oct. 14, 2024 at the Fillmore Miami Beach in Miami Beach, FL.

Jimmy Humilde

Image Credit: David Cabrera

Jimmy Humilde photographed on Oct. 14, 2024 at the Fillmore Miami Beach in Miami Beach, FL.

Kenia Os

Image Credit: David Cabrera

Kenia Os photographed on Oct. 14, 2024 at the Fillmore Miami Beach in Miami Beach, FL.

Corina Smith

Image Credit: David Cabrera

Corina Smith photographed on Oct. 14, 2024 at the Fillmore Miami Beach in Miami Beach, FL.

La Joaqui

Image Credit: David Cabrera

La Joaqui photographed on Oct. 14, 2024 at the Fillmore Miami Beach in Miami Beach, FL.

Eden Muñoz

Image Credit: David Cabrera

Eden Muñoz photographed on Oct. 14, 2024 at the Fillmore Miami Beach in Miami Beach, FL.

Feid

Image Credit: David Cabrera

Feid photographed on Oct. 14, 2024 at the Fillmore Miami Beach in Miami Beach, FL.

On one of the most notable nights of Billboard Latin Music Week 2024, Peso Pluma presented the prestigious Executive of the Year award to George Prajin, his manager and partner, to whom he dedicated an emotional and moving speech. Prajin, founder of Prajin Parlay and co-founder/COO of Double P Records, has been instrumental in Peso Pluma’s successful career. And during his speech, the artist revealed the deep personal and professional relationship that unites them.

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After being introduced by Leila Cobo, Billboard’s content director for Latin/Español, the Mexican music superstar was moved to tears as he delivered his emotionally charged remarks during the private Latin Music Power Players 2024 event held in Miami Beach on Oct. 14. “You are the best person I have ever met in my life,” he said.

Peso highlighted Prajin’s tireless work, noting that he is a paternal figure in the artist’s life: “I told him yesterday coming into confidence, that I had, like, three dads in my life, and one of them is him. And you will always be, George. I love you like a father and you will always be that to me.”

“The talent and sacrifice that we put in is one thing, and all the doors that you have opened for us, and all the things that you have done so that we can have an opportunity to show ourselves as greats before other exponents of music and the industry, have been very important not only for me and for you as a person, but for an entire country, an entire generation,” he continued.

Billboard‘s Latin Power Players Executive of the Year award celebrates those leaders whose vision and strategies have left a significant mark on the music industry over the past year. In this case, Prajin has been recognized not only for his role in the artistic development of Peso Pluma, but also for his broader impact on Latin music. Under his leadership, Double P Records has been instrumental in consolidating new talent and creating innovative strategies to penetrate global markets, raising the profile of Mexican music.

Here is Peso Pluma’s full speech:

First, I want to thank you, George. I want to thank you for everything you’ve done for me, and not just for me, but for my family, for the whole band, for everything you’ve done for each and every one of us. The talent and sacrifice that we put in is one thing, and all the doors that you’ve opened for us, and all the things that you’ve done so that we can have an opportunity to show ourselves as greats to other exponents of music and the industry, have been very important not only for me and for you as a person, but for an entire country, an entire generation.

I just want to thank you for so much, for everything that you’ve given me. If it hadn’t been for you, I wouldn’t be where I am right now. If it hadn’t been for you, I wouldn’t have the things that I have now, and if it hadn’t been for you, many of the things that are happening to us together wouldn’t have happened. I want to let everyone here in this room know that George … I told him yesterday in confidence … it’s hard … I get nervous here with you, and I don’t get nervous when I’m in front of 20,000, 15,000 people. It’s hard not to have a broken voice when these things happen, but today is about you. Today I want to congratulate you for everything you’ve achieved in your career as a professional, not just in music, as a lawyer, as a person … you are a great human being.

You are the best person I’ve ever met in my path and in my life. You’ve helped me make the best financial, work and personal decisions. And I told him yesterday, in confidence, that I had, like, three dads in my life, and one of them is him, and you always will be, George. I love you like my father, and you always will be. Thank you very much, Leila, for giving me the space, and for giving me the time to be able to say these words. I’m not a person who navigates a script; I say what I feel and what comes from my heart at the moment. And I just want to say congratulations, George, and thank you. You are the f–king executive of the year.”

The 2024 Billboard Latin Music Week is in full swing in Miami, where the 35th annual weeklong event is taking place from Oct. 14-18.The star-studded event kicked off Monday (Oct. 14) at The Fillmore Miami Beach at Jackie Gleason Theater with panels featuring Eden Muñoz, Feid, Kenia Os and Keityn, among many other Latin stars and industry leaders.
Stars like J Balvin, Peso Pluma, Eslabon Armado, Pepe Aguilar, Gloria Estefan, Thalia, Alejandro Sanz, Grupo Frontera and Young Miko are set to take the stage to speak in panels and/or Q&As this year. You can see the full schedule here.
Over the past 35 years, Latin Music Week has become the one, steady foundation of Latin music in this country, becoming the single most important — and biggest — gathering of Latin artists and industry executives in the world. Initially named Latin Music Seminar, sponsored by Billboard, the event traces back to 1990, where it kicked off as a one-day event in Miami featuring a two-artist showcase and awards show.
Throughout the years, it has taken place in Miami, Las Vegas and Puerto Rico, returning to Miami Beach for a fourth consecutive year in 2024, and has welcomed some of the biggest Latin acts including Celia Cruz, Selena, Ricky Martin, Chayanne, Jenni Rivera, Daddy Yankee, Karol G, Bad Bunny, and Romeo Santos. Latin Music Week coincides with the 2024 Billboard Latin Music Awards set to air at 9 p.m. ET on Sunday, Oct. 20, on Telemundo. It will simultaneously be available on Universo, Peacock and the Telemundo app, and in Latin America and the Caribbean through Telemundo Internacional.
Below, the best photos from the 2024 Billboard Latin Music Week (updating).

David Wild, Valentina, Bastian & Corina Smith

Image Credit: Gustavo Caballero

David Wild, Valentina, Bastian and Corina Smith during Billboard Latin Music Week Panels at the Fillmore Miami Beach on Oct. 14, 2024 in Miami Beach, Florida.

Dascha Polanco

Image Credit: Christopher Polk

Dascha Polanco in the green room at Billboard Latin Music Week at the Fillmore Miami Beach on Oct. 14, 2024 in Miami Beach, Florida.

Nelson Albareda, Alex Gallardo, Leila Cobo & Alex Mizrahi

Image Credit: Christopher Polk

Nelson Albareda, Alex Gallardo, Leila Cobo and Alex Mizrahi in the green room at Billboard Latin Music Week at the Fillmore Miami Beach on Oct. 14, 2024 in Miami Beach, Florida.

La Joaqui & Kenia Os

Image Credit: Gustavo Caballero

La Joaqui and Kenia Os during Billboard Latin Music Week Panels at the Fillmore Miami Beach on Oct. 14, 2024 in Miami Beach, Florida.

KEITYN

Image Credit: Christopher Polk

KEITYN in the green room at Billboard’s Latin Music Week at the Fillmore Miami Beach on Oct. 14, 2024 in Miami Beach, Florida.

Atella

Image Credit: Gustavo Caballero

Atella speaks onstage during Billboard Latin Music Week Panels held at The Fillmore Miami Beach on Oct. 14, 2024 in Miami Beach, Florida.

Kenia Os

Image Credit: Christopher Polk

Kenia Os in the green room at Billboard Latin Music Week at the Fillmore Miami Beach on Oct. 14, 2024 in Miami Beach, Florida.

Feid

Image Credit: Gustavo Caballero

Feid during Billboard Latin Music Week Panels at the Fillmore Miami Beach on Oct. 14, 2024 in Miami Beach, Florida.

Eden Muñoz

Image Credit: Christopher Polk

Eden Muñoz in the green room at Billboard’s Latin Music Week at the Fillmore Miami Beach on Oct. 14, 2024 in Miami Beach, Florida.

Erika Montes

Image Credit: Gustavo Caballero

Erika Montes during Billboard Latin Music Week Panels at the Fillmore Miami Beach on Oct. 14, 2024 in Miami Beach, Florida.

Nelson Albareda

Image Credit: Gustavo Caballero

Nelson Albareda during Billboard Latin Music Week Panels at the Fillmore Miami Beach on Oct. 14, 2024 in Miami Beach, Florida.

Raúl Alarcón

Image Credit: Christopher Polk

Raúl Alarcón in the green room at Billboard Latin Music Week at the Fillmore Miami Beach on Oct. 14, 2024 in Miami Beach, Florida.

Alfredo Alonso

Image Credit: Gustavo Caballero

Alfredo Alonso speaks onstage during Billboard Latin Music Week Panels held at The Fillmore Miami Beach on Oct. 14, 2024 in Miami Beach, Florida.

Sergio George

Image Credit: Gustavo Caballero

Sergio George during Billboard Latin Music Week Panels at the Fillmore Miami Beach on Oct. 14, 2024 in Miami Beach, Florida.

Leila Cobo

Image Credit: Gustavo Caballero

Leila Cobo speaks onstage at the Billboard Latin Music Week held at The Fillmore Miami Beach on Oct. 14, 2024 in Miami Beach, Florida.

Latin music, the term assigned to music performed predominantly in Spanish, is the fastest growing “genre” of music both in the U.S. and worldwide, with Latin acts –- from Bad Bunny to Karol G to Annita and Shakira — dominating both charts and headlines. But it wasn’t always like that: From its initial heyday in the 1950s, when Latin dances like mambo and cha-cha-cha were all the craze, Latin music’s popularity has ebbed and flowed. But for the last 35 years, at least, there has been two constants: the Billboard Latin charts and Billboard Latin Music Week.

What is now the single most important, and biggest, gathering of Latin artists and industry executives in the world, has been the one, steady foundation of Latin music in this country and for the world. Every single artist of note has spoken or performed at Latin Music Week through the years: Gloria Estefan, Ricky Martin, Selena, Jenni Rivera, Marc Anthony, Chayanne, Bad Bunny, Karol G, Daddy Yankee, Shakira, Romeo Santos, Don Omar, Camilo, Bizarrap, Carin León, Grupo Firme, Peso Pluma, Luis Fonsi, Christina Aguilera, Wisin, J Quiles, Gloria Trevi… The list goes on and on.

This year’s Latin Music Week, taking place October 14-18 at the Fillmore Miami Beach, will feature superstar speakers J Balvin, Young Miko, Gloria Estefan, Alejandro Sanz, Peso Pluma, JOP (Fuerza Regida), Eden Muñoz, Bad Gyal, Mon Laferte,Thalia and Maria Becerra among many others. But Billboard’s history of stellar appearances is 35 years deep. Here are some outstanding moments in the Billboard’s Latin Music Week 35-year history.

Visit Billboard Latin Music Week to register to this year’s event.

1990

Billboard’s Latin Music Week, the most prestigious and longest-running week dedicated to the celebration of Latin music, will return to Miami this October.
Set for Monday, Oct. 14 to Friday, Oct. 18, Latin Music Week 2024 brings together top and emerging Latin music artists and executives from around the world for a week of showcases, networking, exclusive conversations, panels, workshops, activations and concerts.

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The event, which last year featured superstar Q&As with the likes of Shakira and Fonseca and in-depth panels anchored by Peso Pluma, Wisin, Fuerza Regida, Young Miko, Nicky Jam, Arcangel, Ivy Queen and Myke Towers, among others, is known as the top gathering place for the most influential and impactful artists today, both established and emerging, as well as the ultimate meeting ground for top music executives.

“We’ve created the single most important event in Latin music and the only gathering place for top artists to come together in art, conversation, and creativity,” says Leila Cobo, chief content officer of Billboard Latin/Español. “We’re thrilled to be returning to Miami to celebrate this over three-decade-long legacy, and we look forward to announcing this year’s roster of superstars, executives, and rising talent.”     

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Over 5,000 registrants attended last year’s event, which featured over 50 artists, 40 artist and executive conversations, panels and workshops and more than 50 executives in an unprecedented five days of activities.

Marquee panels included Latin Music Week’s now-iconic Women’s Panel and “Making the Hit Live,” which last year featured Pedro Capó and Carin León, who wrote a song live that was released on Sony Music.

To see an overview of last year’s events, look here.

Programming will be expanded in this 2024 edition to accommodate audience demand.

Registration and additional details will be released in the coming weeks, with official registration opening soon and special rates available for returning attendees and students. Latin Music Week is expected to sell out, as it has for the past 10 years. For real time updates please visit  BillboardLatinMusicWeek.com.