KOBALT
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Julie Adam was named executive vp/general manager at Universal Music Canada, where she will lead frontline operations, overseeing marketing, digital strategy, commercial affairs and brand partnership portfolios. Adam joins from Rogers Sports & Media, where she was most recently president of news & entertainment.
Alison Donald was promoted to head of global creative at Kobalt, where she will be based between London and Los Angeles. She previously oversaw A&R and creative in the U.K. and Europe for Kobalt Music Publishing as well as AWAL’s U.K. and Europe creative team prior to its sale.
Jennifer Blakeman joined Seeker Music as chief rights & royalties officer. She comes from boutique music publisher one77 Music, where she served as president/chief creative officer. In her new role, she will lead and oversee the expansion of Seeker’s rights management, administration and royalty platforms. Blakeman can be reached at blakeman@seekermusic.com.
Michael Allen was named vp of marketing strategy at Republic Records, where he will develop and execute campaigns for artists across pop and K-pop. The New York-based executive joined Republic in 2020 as a digital marketing consultant.
Gabe Fleet joined law firm Latham & Watkins as partner in the connectivity, privacy & information practice. Fleet, a prominent music licensing lawyer, joins from iHeartMedia, where he served as executive vp of business affairs and chief music licensing counsel. He anticipates being part of Latham’s New York office upon admission to the New York Bar; he is currently licensed to practice in Georgia and Alabama. He can be reached at Gabe.Fleet@lw.com.
Merlin announced several promotions. They include Ryan McWhinnie to vp of business and legal affairs, Shrina Patel to senior director of business and legal affairs, Chris Tarbet to senior director of commercial partnerships, Chaida Kapfunde to senior director of business and technology solutions, Pavan Vasdev to director of strategy & growth, Quentin Martins to senior manager of commercial partnerships and Grace Styles to senior finance assistant.
Big Machine Label Group promoted Courtney Daly, Bekah Digby and Marie Wapelhorst to director of streaming and Anna Scott Welch to manager of streaming. Sam Featherstone also joined the company as director of streaming; he was previously at Sony Music Entertainment, where he served as associate director of commercial partnerships. Daly can be reached at courtney.daly@bmlg.net, Digby can be reached at bekah.digby@bmlg.net, Featherstone can be reached at sam.featherstone@bmlg.net, Wapelhorst can be reached at marie.wapelhorst@bmlg.net and Scott Welch can be reached at annascott.welch@bmlg.net.
Red Street Records hired several new team members, including Brooklynn Gould-Bradbury as manager of publicity and communications, Dottie Chamberlain as executive assistant/operations manager and Riley Cooper as digital marketing coordinator. Gould-Bradbury joins from CMT and can be reached at brooklynn.g@redstreetrecords.com. Chamberlain joins from Universal Music Nashville, where she served as executive assistant to chairman/CEO Mike Dungan (for whom she worked for nearly three decades). She can be reached at Dottie.c@redstreetrecords.com. Cooper, who is coming off internships with companies including Sweet Talk Publicity and Triple 8 Management, can be reached at riley.c@redstreetrecords.com.
Universal Music Group senior vp of business and legal affairs Aaron Harrison was appointed to the SoundExchange board of directors; he replaces Sony Music’s Jeff Walker. Harrison also serves on the SoundExchange licensing committee.
Hannah Babitt, CEO/founder of Los Angeles-based boutique management company BABZ, announced the opening of BABZ Nashville. Babitt will oversee BABZ in both Los Angeles and Nashville, with Jacklyn Figueiredo and Eden Lytle based in Los Angeles.
Claudia Russo was named senior vp of corporate communications at UTA. She joins from Verizon Business Markets, where she served as head of communications. Beginning in the role immediately, she will relocate to Los Angeles from New York this summer.
Sweden-based label A-P Records rebranded to Overtone Studios and named producer/songwriter Rami Yacoub as director of music development, North America. Based in Los Angeles, he’ll help spearhead the company’s international expansion.
Adam Sachs was named senior vp of entertainment, comedy and podcasts programming at SiriusXM. The executive first joined the satellite broadcaster following its acquisition of Team Coco, where he served as president.
First Artists Management hired Zoe Hart as agent in its London office and promoted Hailey Flame to agent in Los Angeles. Hart, who joins from Faber Music, can be reached at ZHart@firstartistsmgmt.com. Flame can be reached at Hflame@firstartistsmgmt.com.
Nigel Elderton was named chairman at music technology company Audoo, which is focused on improving accuracy, transparency and reporting in public performance royalty data collection and payment distribution.
Uber Eats’ commercial featuring Diddy, Montell Jordan, “The Fox (What Does the Fox Say?),” the guy who sings “What Is Love,” an oddly-timed haircut and two pineapples may be the first clue that Super Bowl ads are going lighter in 2023 — a pattern reflected in the music synchs for the big game.
After three years of the pandemic, Jordan’s 1995 smash “This Is How We Do It” and Kelis’ 2003 hit “Milkshake,” both Universal Music Publishing Group synchs used in the Uber Eats spot, represent a shift from apocalyptic and inspirational Super Bowl commercials and soundtracks starring old-timey crooners and string sections to familiar, upbeat hits and plentiful comedy.
“Humor remains the dominant theme this year,” says Tom Eaton, senior vp of music for advertising for UMPG, which represents the Jordan and Kelis tracks and suggested them to the brand’s music supervisors. “There have been a few sentimental commercials, but the vast majority have trended towards humor — and music can be such an important aspect of creating that mood.”
“I haven’t seen that heightened seriousness, which I think is a good thing,” adds Keith D’Arcy, senior vp of sync and creative services for Warner Chappell Music, whose synchs at this year’s Super Bowl include DMX‘s “What’s My Name,” for a Downy spot starring Danny McBride. “The country is in a good place where we’re more inclined to want to laugh and celebrate.”
That means lots of feel-good tracks, many of which were released in the ‘90s – from “What’s My Name” and “This is How We Do It” to a Clueless throwback ad for Rakuten starring Alicia Silverstone and Supergrass‘ 1995 U.K. hit “Alright.” The ’90s trend may have begun last year with Doja Cat‘s cover of Hole‘s “Celebrity Skin” for Taco Bell, says Rob Christensen, executive vp and head of global synch for Kobalt, whose lone synch this year is soul singer Lee Fields’ “Forever” for pet-food brand The Farmer’s Dog. “The ’90s are back,” he says. “That seems to be around pop culture everywhere right now.”
“It’s cyclical,” adds Scott Cresto, executive vp of synchronization and marketing for Reservoir Media, which has three synchs, including a Pringles spot with Meghan Trainor singing Tina Turner‘s “The Best.” “Most folks’ favorite music is from [ages] 13 to 30. They’re down the line in their careers and making the decisions and picking their favorite songs.”
Although not all final synch tallies for nationally televised spots were available at press time — publishing execs say permissions and requests for songs were unusually late this year, including a rush job that came in from an agency this past Monday — Sony Music Publishing (SMP) scored the most with 15, UMPG had seven, Warner Chappell Music had six or seven, BMG landed five, Primary Wave and Reservoir had three apiece and Kobalt had one.
Despite inflation, layoffs, high interest rates and sporadic recession talk, synch rates were stable this year, according to publishers. “It’s in line with past Super Bowl campaigns,” says Marty Silverstone, partner/senior vp creative/head of synch for Primary Wave, whose synchs include Missy Elliott‘s “We Run This” for Google Pixel. Adds Dan Rosenbaum, vp of licensing and advertising, for BMG, whose synchs include Supergrass’ “Alright” and co-writes for Turner’s “The Best” and Elliott’s “We Run This”: “Recognizability is so important in commercial usage. If that song is going to work for them, they’ll pay the price.”
Super Bowl LVII is the first since Kate Bush‘s “Running Up That Hill (A Deal with God)” landed on Stranger Things in May 2022, became a No. 1 hit and unexpectedly dominated the synch business. Do publishers believe the big game, for which 30-second ads cost a reported $7 million, will have a similar impact for their songs? Yes and no.
“That Kate Bush song wasn’t well-known and the show blew it up. On the Super Bowl, they play it a little more safe by using more tried-and-true hits,” says Brian Monaco, president/global chief marketing officer for SMP, which represents Len‘s “Steal My Sunshine” (for a Sam Adams spot), Sarah McLachlan‘s “Angel” (Busch) and Olivia Rodrigo‘s “Good 4 U” (Pepsi). “On a TV show, it’s a little easier, because the fees are lower. If it doesn’t work, you’re on to the next one.”
Despite SMP’s success at landing Super Bowl synchs this year, Monaco’s staff was unable to successfully pitch one key artist: Bruce Springsteen, who sold his music rights to the company for a reported $550 million in 2021. “It just didn’t fit,” he says, while noting that even for a superstar like Springsteen, getting a Super Bowl synch is a coveted career highlight: “Everyone’s hope — every writer, every artist — is the Super Bowl platform. We need more big events like this to get more music played.”