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Creepy Nuts’ “Bling-Bang-Bang-Born” tops the Billboard Japan Hot 100 again this week on the chart dated March 20.
Now in its eighth straight week atop the Japan song chart, the MASHLE season 2 opener has surpassed Gen Hoshino’s “Koi” and is tied with Official HIGE DANdism’s “Subtitle” for consecutive weeks at No. 1. (The current record for the longest consecutive stay atop the Japan Hot 100 is 21 weeks, held by YOASOBI’s “Idol.”)

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On the chart tallying the week ending March 17, “BBBB” returns to No. 1 for downloads with 21,307 units (though down by about 4.4%) and continues to rule streaming with 24,945,758 weekly streams (up 17%). The rap banger also rises to No. 1 for video views by a margin of more than 6.4 times over the song at No. 2 (12,089,850 views) and moves 2-1 for karaoke, dominating four metrics of the chart’s methodology this week. Creepy Nuts dropped the CD version of the song on Wednesday (March 20) and is set to kick off its nationwide tour on Friday (March 22), and it doesn’t look like the duo’s biggest hit to date will be slowing down anytime soon.

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AKB48’s “Karakon Wink” debuts at No. 2 this week. The 63rd single by the long-running girl group is off to a great start, launching with 463,564 copies to top sales. The song celebrates the “graduation” of member Yuki Kashiwagi, who will be leaving after 17 years of being one of the most beloved and well known members of the group in its 19th year.

Trending on Billboard

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Number_i’s “GOAT” stays in the top 10 at No. 5 this week, selling 19,459 copies in its second week of CD release to surpass 500k copies total. The track is at No. 2 for sales, No. 11 for downloads (3,926 units), No. 36 for streaming (3,109,214 streams), No. 8 for video views (1,151,338 views) and holds at No. 1 for radio airplay.

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Fujii Kaze’s “Michi Teyu Ku (Overflowing)” debuts at No. 8 after dropping March 15. The 26-year-old singer-songwriter performed his latest single, written for the Japanese movie April Come She Will, on the premiere episode of NHK’s tiny desk concerts JAPAN series broadcast on March 16. In its first week, the track reached No. 3 for downloads (11,394 units), No. 20 for streaming (4,067,422 streams), No. 7 for video (1,208,331 views), and No. 12 for radio.

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The Billboard Japan Hot 100 combines physical and digital sales, audio streams, radio airplay, video views and karaoke data.

See the full Billboard Japan Hot 100 chart, tallying the week from March 11 to 17, here. For more on Japanese music and charts, visit Billboard Japan’s English Twitter account.

XG announced the details of its highly anticipated first world tour kicking off in May, entitled XG 1st WORLD TOUR “The first HOWL.”  The seven-member girl group that recently celebrated its second anniversary on Mar. 18 is set to launch its global trek in Japan two months later on May 18 and 19 at the […]

When video-blogger Martina Sazunic moved from Seoul to Tokyo in 2016, she was shocked to learn that — unlike in South Korea — using music by some of Japan’s biggest pop stars on her YouTube channel was not permitted. Doing so, she quickly learned, would result in the offending video being taken down at the request of the rights holder.
“In [South] Korea, the record labels were open to uploading music videos and that encouraged people to share and spread Korean music. At the same time in Japan, labels refused to upload their music,” says Sazunic, a Canadian expat, who has spent 15 years producing content for YouTube and since 2021 has run the popular lifestyle channel King Kogi (188,000 subscribers), featuring videos about her adopted homeland.

For many years, local labels were reluctant to upload official music videos on YouTube through fear of cannibalizing physical sales and would only release truncated versions of songs on the platform. Use of sound recordings in user-generated content would, for the most part, be blocked and taken down. The rising popularity of streaming in the world’s second-biggest recorded music market — worth $2.7 billion in 2022, according to IFPI, behind only the United States — has, however, been transformative, leading local labels and management companies to pivot away from blocking songs on UGC platforms and towards licensing and monetizing them.

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“It’s been an uneasy process for consumers in Japan and that’s entirely down to Japanese rights holders, but the market is moving wholeheartedly into embracing music usage on UGC,” says Rob Wells, chief executive of Los Angeles-headquartered Orfium, one of several international tech firms now fighting it out to grow their share of the country’s emerging, yet potentially huge, UGC music market.

At present, UGC monetization is in its infancy in Japan, says Wells, but he predicts the market will rapidly grow over the next five years to deliver rights holders the kind of returns they already receive from other major music territories.

In 2022, Alphabet-owned YouTube says it paid out a record $6 billion to the music industry, although executives in Asia tell Billboard that only around 5% of that total — around $300 million – went to rights holders in Japan. That’s despite YouTube being the most popular video platform in the country with over 70 million monthly active users (YouTube declined to comment when contacted by Billboard for this article).

The main reason why Japan’s digital music market lags behind other countries is down to stakeholders’ historic desire to protect the enduring popularity of physical music formats, primarily CDs and music DVDs/Blu-ray discs, which accounted for 66% of revenues in 2022, according to the Recording Industry Association of Japan (RIAJ).

Digital’s share of the market is fast-growing though with streaming revenues rising 25% year-on-year to 93 billion yen ($618 million) in 2022, fueled by increased consumer take up of subscription services during the pandemic. That same year, overall digital music sales exceeded 100 billion yen ($665 million) for the first time since the RIAJ began tracking the data in 2005.

In response to the changing market, many of Japan’s leading labels and management companies (which often own the master recording rights for their acts) are rushing to partner with copyright technology companies to track and monetize the use of their content online.

Orfium, which generates income for clients by tracking and monetizing the use of music in broadcast and UGC platforms, has been active in Japan since 2022 when it acquired social media firm Breaker and is now one of the biggest operators in the local market. Others include Los Angeles-based PEX, Swiss-based Utopia Music, Spain’s BMAT and California-based Vobile.

French Music company Believe began operating in Japan last year and recently launched PLAYCODE, a new imprint dedicated to championing Japanese hip-hop acts. Prior to the company entering the market, Erika Ogawa, general manager of Believe Japan, said YouTube was being “under-utilized” by the music industry in Japan.

“It has untapped potential, particularly in terms of monetization, audience engagement and artist development which should be exploited by leveraging all its capabilities,” said Ogawa last year in a blogpost.

“I see Japan as being a huge opportunity for us and the wider industry,” says Wells, who served as Universal Music Group’s president of global digital business before joining Orfium in 2017. The company now has over 700 employees across nine territories in Europe, Asia and the U.S.

Wells says the company’s clients in Japan, which include Warner Music Japan, Victor Entertainment and leading music and entertainment company Avex Inc, have seen a 77% year-on-year rise in the number of YouTube UGC views being monetized with revenues growing 34%. (Wells declined to provide equivalent financial figures. Globally, Orfium says it generated more than $200 million in incremental revenue in 2022. Notable U.S. clients include Sony Music Publishing, Warner Music Group, Warner Chappell Music, Kobalt, Ingrooves and Hipgnosis.)

In recent months, the company has ramped up its operations in Japan, signing a deal with JASRAC, Japan’s largest collective management organization. It has also started working with entertainment company Bandai Namco Music Live, a leading player in the Japanese anime music market that represents an extensive catalog of more than 100,000 sound recordings and compositions, as well as more than 3,000 digital creators, including many YouTubers and Virtual YouTubers — a popular trend in Japan where online creators use virtual avatars and are known as VTubers.

The Bandai Namco deal marks Orfium’s entry into the global anime market — a rapidly growing sector that generated almost $25 billion in 2023, according to Morgan Stanley Research, and is projected to rise to over $35 billion within the next three years. The rising global prominence of Japanese anime opens up opportunities for the country’s creators of anime music, says Alan Swarts, CEO of Orfium Japan. Anime ranks as one of the continent’s most popular music genres behind only pop and Enka (traditional Japanese music), with 11 of last year’s top 30 songs in Japan being either anime theme songs or anime related. Anime titles in Bandai’s catalog include the hugely popular Love Live series, One-Punch Man and The Melancholy of Haruhi Suzumiya.

Swarts points to last year’s launch of a new weekly global chart by Billboard Japan, ranking the top 20 Japanese songs based on streaming and/or sales activity from more than 200 international markets, excluding Japan, as a significant development in the country’s music business that has heightened local labels’ focus on reaching global audiences.

“For a long time, Japan was a very insular physical-based market. That’s now changed and within Japanese music companies there is a big push to go global and make Japanese music as a big as Latin and K-pop has become outside their native territories,” says Swarts. “Utilizing streaming services and UGC platforms like YouTube will be key towards achieving that aim.”

“For us, Japan is the jump off point – the gateway to the rest of Asia,” says Wells. “People will soon realize that there are no more blocks on them being able to share music on these [UGC] platforms and that will quickly accelerate the growth.”

Fujii Kaze digitally released his highly anticipated new single called “Michi Teyu Ku (Overflowing)” on Mar. 15, a song written for the upcoming Japanese feature film April Come She Will. The 26-year-old artist also shared the accompanying music video for the new track helmed by the director of the movie, Tomokazu Yamada. “When I was […]

Creepy Nuts’ “Bling-Bang-Bang-Born” extends its reign atop the Billboard Japan Hot 100 to seven weeks on the chart dated March 13.
Boosted by news of the MASHLE season 2 opener’s global hit, the track gained significant exposure during the tallying week, including an appearance on the long-running live TV program Music Station on March 8 and a performance on The First Take YouTube channel released the same day. The hip-hop banger holds at No. 2 for downloads (22,288 units, up about 39%) and No. 1 for streaming (21,313,095 streams, up 0.2%), while coming in at No. 2 for karaoke, No. 15 for radio airplay, and No. 34 for video views. Overall points are up by about 6.2% from the previous week.

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Returning to the top 10 after seven weeks, Number_i’s “GOAT” shoots 32-2 following its physical release on March 6. The CD sold 481,475 copies in its first week, hitting No. 1 for the metric, and the ambitious rap anthem also ruled downloads (24,601 units) and radio. In other metrics, the former No. 1 hit comes in at No. 4 for video with 1,439,615 views and No. 27 for streaming with 3,389,427 streams. While it missed the top spot on the Japan Hot 100 by a narrow margin, it racked up more than twice as many points as the track at No. 3.

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Debuting at No. 3 is Sexy Zone’s 26th single “puzzle,” the four-man boy band’s final release under its current name. The theme song for a new drama series starring member Kento Nakajima launched with 296,056 CDs, about 45% more than its predecessor, “Jinsei Yuugi.” The track hits No. 2 for sales, No. 20 for radio and No. 83 for video.

Trending on Billboard

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Other first-time entries in the top 10 this week are =LOVE’s 16th single “Norotte Norotte” at No. 6, selling 233,478 copies to come in at No. 3 for sales, and SUPER★DRAGON’s major label debut called “New Rise” following at No. 7, selling 77,221 copies to come in at No. 4 for the metric.

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The Billboard Japan Hot 100 combines physical and digital sales, audio streams, radio airplay, video views and karaoke data.

See the full Billboard Japan Hot 100 chart, tallying the week from March 4 to March 10, here. For more on Japanese music and charts, visit Billboard Japan’s English Twitter account.

Japan born singer-songwriter Fujii Kaze is set to drop his new song “Michi Teyu Ku (Overflowing)” being featured as the theme of the upcoming movie called April Come She Will on March 15 and shared the cover art for the track. The new movie due in Japanese theaters Mar. 22 is a love story based […]

Creepy Nuts’ “Bling-Bang-Bang-Born” stays atop the Billboard Japan Hot 100 for the sixth week on the chart dated March 6.
The MASHLE Season 2 opener slips to No. 2 for downloads with 16,031 units, down by about 17.8% from the previous week, while streaming remains almost unchanged at 21,256,220 streams (No. 1), down by about 1.8%. The track comes in at No.11 for radio airplay and No. 3 for karaoke, maintaining a strong lead on the Japan Hot 100.

A number of new releases have entered the top 10 for the first time this week. Debuting on the list at No. 2 is SKE48’s “Ai no Hologram,” launching with 399,984 CDs — the second highest first-week record for the group after their previous release — to hit No. 1 for sales. The group’s 32nd single also comes in at No. 4 for radio.

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Bowing at No. 3 is NCT WISH’s “WISH.” The global boy band’s first single in Japan sold 93,186 copies in its first week to come in at No. 3 for sales. The track rules radio and comes in at No. 68 for video views, which helped overturn the difference in CD sales between the track debuting at No. 4 on the Japan Hot 100 this week, ATEEZ’s “NOT OKAY,” which launched with 307,329 CDs (No. 2 for the metric). This figure for the eight-member K-pop group’s third single in Japan (and the first in about a year) is a career high. It also comes in at No. 48 for downloads with 1,011 weekly units.

Trending on Billboard

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Vaundy’s “Time Paradox” moves 25-9. The “Kaiju no hanauta” hitmaker’s latest release is the theme song for the latest animated Doraemon feature film called Doraemon the Movie: Nobita’s Earth Symphony that hit domestic theaters Mar. 1. After first charting at No. 39 on Jan. 17, the track gradually climbed the tally and broke into the top 10 this week after the CD dropped Feb. 28. First-week sales for the track totaled 5,286 copies to hit No. 13 for the metric, while also coming in at No. 13 for downloads with 2,625 units and No. 11 for streaming with 5,532,741 weekly streams. It also hits No. 3 for radio and No. 23 for video with 530,108 views.

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While still outside the top 10 on the Japan Hot 100 at No. 12, BE:FIRST’s “Set Sail” is this week’s No. 1 song for downloads. The latest release by the seven-member J-pop boy band was written as a collaborative effort with ONE PIECE CARD GAME, and is the lead track off the group’s upcoming concept single called “Masterplan,” due Apr. 24. The track debuts on the charts after being released Feb. 26, coming in at No. 24 for streaming, No. 53 for radio, and No. 37 for video.

The Billboard Japan Hot 100 combines physical and digital sales, audio streams, radio airplay, video views and karaoke data.

See the full Billboard Japan Hot 100 chart, tallying the week from Feb. 26 to March 3, here. For more on Japanese music and charts, visit Billboard Japan’s English Twitter account.

2024 is shaping up to be an even more exciting year for Internet-based music such as Vocaloid, utaite, and VTuber music. Holohoneygaoka High School, the first album from hololive and HoneyWorks, is filled to the brim with every fascinating aspect of this culture.

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Holohoney is a new musical collaboration between hololive production, a VTuber groupwith over 50 streamers, and HoneyWorks, a group of creators. The album is a double album consisting of Holohoneygaoka High School -Originals-, new songs written for the album, and Holohoneygaoka High School -Covers-, covers of HoneyWorks songs by hololive members. Altogether there are a total of 20 songs (not counting the CD bonus tracks), which are presented in detail below.

Holohoneygaoka High School -Originals-

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1. Kawaiko Check! by Inugami Korone

“Kawaiko Check!” is Holohoney’s first original song, released in September 2023. The song is about Inugami Korone, disguised as a school teacher, scouting cute girls to liven up the school’s culture festival. The speedy tune, livened up with accents like a brass section, emphasizes the cuteness of Korone, a character with a dog motif, as she races around, tail wagging.

2. Idol 10 rules by Nekomata Okayu, Himemori Luna

This punk tune, almost ska-core, depicts the hard work the two singers do to become top idols while always obeying the 10 rules of idols.

3. Tokyo Wabi-Sabi Lullaby by Gawr Gura

This mellow, mid-tempo number is sung by a member from hololive English. The lyrics are evocative of an exchange student thinking of home, and the modern R&B sound of the song is blended with Japanese instruments such as bamboo flutes and sound effects like railroad crossings and fireworks, painting a picture of summer in Tokyo and a feeling of wabi-sabi. You can feel the Japanese city pop flavor that Gura is so fond of.

4. Bridal Dream by Usada Pekora, Houshou Marine

“Pekomari,” the duo of Usada Pekora and Houshou Marine, is the most popular and well-known hololive duo, made up of two members of the third generation of hololive. “Bridal Dream” is an official B-side for the duo’s wedding…or, at least, that’s what it appears like, until you discover that it was all just Marine’s dream. There are wedding-like melodies sprinkled throughout and a frantic feel that’s a perfect fit for the duo, which always whips up a storm when they’re together.

5. Utage☆Dokudanzyou! by Nakiri Ayame

Sharp, strummed guitar lines drive this fast-paced song, an up-tempo tune with a post-Vocaloid rock pop feel and an exhilarating, breakneck pace.

6. Outsider plan by La+ Darknesss, Takane Lui, Hakui Koyori, Sakamata Chloe, Kazama Iroha

The five members of Secret Society holoX shares the pride of outsiders who can’t, or don’t want to, fit in with their classmates, carried by a powerful rock tune. What they’re actually doing — eating lunch before lunchtime, reading comics in class — is cute, and the heart of this song lies in how it uses pop to express the feelings of these outcasts.

7. PAKU-PAKU-SEIBAI by Hakos Baelz

“PAKU-PAKU-SEIBAI” is a dance-pop song with a “girl crush”-like sound rooted in EDM and trap music that highlights the cool vocals of Hakos Baelz, who plays a student with a powerful sense of justice.

8. Hero for a day by Kobo Kanaeru, Takanashi Kiara

hololive Indonesia’s Kobo Kanaeru and hololive English’s Takanashi Kiara sing about the joy of being a “hero for a day” up on the culture festival stage, backed by a sunny pop-rock melody. They also provide a glimpse of the wistful side of the event, singing that “the magic will vanish soon,” but in the end they look back on their experience fondly as another chapter of their youth.

9. Riazyuu★Bokumetu movement by Murasaki Shion

“Love and that tingling feeling you get inside, they’re just illusions.” That’s the message behind this ska-punk song by the angsty Murasaki Shion, who is doing all she can to block those around her from having rich, fulfilling lives.

10. Kyoushitsu ni Ao / Hoshimachi Suisei

This song is like the campfire at the end of the culture festival. It reminds the listeners that the time young people have to make memories and develop strong bonds with their friends will come to an end on the day of their graduation. It’s an emotional rock song that conjures up images of the starry night sky. Hoshimachi Suisei’s emotional, bright singing voice unlocks a flood of emotions.

Holohoneygaoka High School -Covers-

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1. Fansa by Yozora Mel, Shirakami Fubuki, Natsuiro Matsuri, Shiranui Flare, Shirogane Noel

Five artists cover this passionate idol song from the solo artist mona, which was released as part of the HoneyWorks project Kokuhaku Jikko Iinkai: Ren’ai Series (Confession Executive Committee: Love Series). The original song was already an emotional one, but when the voices of the five singers come together in the chorus, the feelings run even deeper as you viscerally feel the strength of the bonds between them.

2. Inokori sensei by Tsunomaki Watame, Tokoyami Towa

These two artists from the fourth generation of hololive have burgeoning solo music careers and exceptional voices. In this song, they’ve come together to perform a popular, wild rock tune that tells the dark story of a teacher (Saku Akechi) and his student (Haruki Serizawa).

3. motto ichigo ore by Sakura Miko

Sakura Miko is one of hololive’s generation zero members, with a sweet, slightly lispy singing voice. In this rock number, she covers a song with a distinctly mona-like feel that depicts the heroic ideals of an idol. Miko’s sweet vocal qualities and the powerful song combine in a wonderful blend of sweet and spicy. The lyrics were also tweaked for Sakura Miko, such as by changing “mona wink” to “miko wink.”

4. Hokori Takaki Idol by Tokino Sora

This song by mona is one of pride in the face of the people who look down on idols. Here, it has been covered by Tokino Sora, a pillar of hololive since debuting as its first virtual idol.

5. Sis x Love by Kureiji Ollie, Anya Melfissa

This song by the sisters Sena Narumi and Mona Narumi has been covered here by a close-knit duo of second generation members from hololive Indonesia. The lyrics, about the powerful bonds between sisters that grew up together, convey a different sense of bonding when sung by Ollie and Anya. The scintillating string parts and uplifting sound bring tears to your eyes.

6. Daikiraina Hazu datta by Shishiro Botan, Omaru Polka

This bittersweet love song, originally sung by Kotaro Enomoto and Hina Setoguchi, is famous for a version sung by members of Nogizaka 46. In this cover by a duo of fifth generation hololive streamers, Botan plays Hina’s part and Polkaa plays Kotaro’s part, backed by a piano rock tune that is the embodiment of glittering youth — a duet that paints a picture of pure, bashful love.

7. Tokyo-Summer-Session by Oozora Subaru, Amane Kanata

This cover of a popular song depicts a scene of youth in full bloom — a couple, more than friends but less than lovers, realize their mutual attraction at a fireworks festival one summer night. Subaru plays the boy’s part and Kanata plays the girl’s part in a song that sets the listener’s heart fluttering with lyrics like lines from a drama and nuances that evoke the innocence of a young couple.

8. Kessen Supiritto by Moona Hoshinova

This beloved song by CHiCO with HoneyWorks was the ending theme to the TV anime Haikyuu!! To the Top. Here, it is covered by Moona Hoshinova, one of hololive Indonesia’s finest vocalists. The energetic performance is a perfect encapsulation of the drive to always keep pushing forward, using failure as a springboard for future success.

9. Doutan Kyohi by Momosuzu Nene

Momosuzu Nene, a fifth generation hololive member who is always bubbly and full of energy, sings this pop number, a straightforward declaration of devotion by Chu-tan, from the Heroines Run the Show series, to her favorite idol.

10. Senpai by AZKi, Ookami Mio, Yukihana Lamy

This song, originally performed by the voice actor unit TrySail, was the opening theme song of the anime movie The Moment You Fall in Love: Confession Executive Committee. Here, it has been covered in pure, three-part harmony. The song dramatically depicts the powerful romantic feelings of a student for an upperclassman that go tragically unnoticed.

—This article by Hajime Kitano first appeared on Billboard Japan

Shinichi Osawa (MONDO GROSSO) has had a profound impact on Japan‘s music scene through his musical sensibilities, focused on the newest and most creative dance music and his collaborations with a wide range of artists. RHYME is an Australian artist (poet, performer, DJ, and beatmaker) based in Japan. These two contrasting creators, with their differing backgrounds, nationalities & musical careers, make up the dance music duo RHYME SO.

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They debuted in 2019 with the 88rising single “Just Used Music Again.” Then in the spring of 2020 they dropped “Fashion Blogger.” The music video featured MILK, who rose to popularity on RuPaul’s Drag Race, and the song’s title itself, “Fashion Blogger,” is deeply intertwined with the RHYME SO concept.

Osawa: “I think it was back in 2017, when I was getting my hair cut, I saw some video on my iPad of this woman overseas talking about the outfit she was wearing that day. When the interviewer asked her what her job was, she said “fashion blogger.” I don’t think she was actually writing a blog, but she was making a living sharing her fashion on Instagram. That came as a bit of a surprise to me. The internet and social media permeate our society, but there are a lot of things that we take for granted that make me think ‘Is this really an everyday thing?’ I think it would be interesting to use music to pose questions like ‘What do you think of this situation?’ Not as criticism, just as questions. That’s the concept behind RHYME SO.”

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RHYME: “RHYME SO sounds like ‘I’m so.’ ‘I’m so happy,’ ‘I’m so sad,’ ‘I’m so hungry.’ I, I, I… Sometimes that (showing off on social media) is a positive, but sometimes it’s not. That’s one of the statements that RHYME SO is making.”

RHYME had been exposed to Japanese culture since she was a high school student, and she was an avid MONDO GROSSO listener. You can see this in a line she sings on MONDO GROSSO’s song “BIG WORLD,” “I saw MONDO GROSSO back in high school, I used to cry listening to life.”

RHYME: “I listened to MONDO GROSSO’s back catalogue and watched videos of his live shows. It stirred up all kinds of emotions. I’m Osawa’s pupil, and he’s my teacher. It’s an honor to be able to make music with him.”

RHYME SO has continued to release exciting music. It’s a unique group, set apart by its genre-spanning production and its cynical and poetic lyrics about modern society. In November 2023, it released its first album, IAFB.

The first thing to note about the album is the rich diversity of its production. It freely flits between genres and decades, touching on everything from acid house, industrial techno, and trap to Eurobeat, making it a microcosm of Japanese culture and society.

Osawa: “I did have Japan in mind when making the songs. However, I didn’t really think about current trends. Honestly, I don’t know if I’m even good at identifying them. It even feels a little like I’m ignoring them.” [Laughs]

RHYME: “RHYME SO’s sound is a fusion of dance music, new age, post-punk, electro, para-para, festival music, and more. That, and word play.”

The core of RHYME SO’s concept, bring up questions about modern society, is highlighted even more vividly on the album. The first song, “ACT THE SAME,” is the antithesis of the music scene, which places so much value on doing the same thing as what’s already being done by other hit songs.

Osawa: “It’s become a fundamental part of the music industry to assign artists to create music that sounds like what’s already out there, based on the existing market. And that’s not a current development. But is that really what we should be doing?”

RHYME: “Doing the same thing as everyone else is the safe approach, but that’s not art. The people who sing songs like that aren’t artists, they’re more like puppets. What’s even the point of doing that? That’s what the song is about.”

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“UNFOLLOW YOU” samples Seiko Matsuda’s “Akai Sweet Pea.” It puts a modern twist on the lyrics of the original song, “I will follow you,” turning it into a song about following influencers and popular artists. At its heart is the idea that “Instead of following trends and hype, shouldn’t you be following what you truly like, and what you think is genuine?”

RHYME: “I used auto-tune on my voice, which I don’t normally use, for a bit of irony (because it’s not even my real voice).” [Laughs]

Osawa: “‘UNFOLLOW YOU’ started out as a remix of ‘Akai Sweet Pea’ for Kayokyoku Night, an event put on by photographer tajjiemax (Issei Tajima) and my friend Toba. When I first made it, it was just for fun, but then when I listened to it with RHYME, we were like ‘Wouldn’t this track make a good RHYME SO song?’ However, the lyrics make fun of the modern music scene and culture, so we decided to send out letters to Takashi Matsumoto and Yumi Matsutoya to get their permission. I thought it would be hard to get, but the person at the record label that was the go-between got their willing permission right away. It went surprisingly smoothly. I’ll bet nobody has ever sampled ‘Akai Sweet Pea’ before, and nobody has sampled it since us, either. Of course, Seiko Matsuda isn’t actually singing on it. That’s me on the vocals.” [Laughs]

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The song “I AM FUCKIN’ BRILLIANT,” from which the album title, IAFB, was taken, is an up-beat tune with a 90s alternative rock feel. Osawa explains that “this song represents the whole album.”

Osawa: “The theme of the song is the need for recognition from others. It’s something that we’ve always had, but with the widespread penetration of social media, it’s become even more pronounced. Now, it even feels like you’re forced to express an even stronger desire for approval. Back in the day, you could just go home and pet your cat and feel fulfilled. If you helped out an older person, you would feel fulfilled, thinking ‘I did something good today.’ In other words, we all knew that we were the coolest.”

RHYME: “I think there are people who are happy when they’re outside but who feel down when they’re at home. There are a lot of people who are pretending or just putting up with things. When that happens, we’re saying ‘Imagine you’re the only one in the world.’ This is my favorite song on the album, and I want to make it a global anthem.”

The album also contains “SHIBUYA PARAPARA,” a para-para song whose theme is Shibuya at night, along with “SILENT” and “PICTURESQUE,” which feature Seiko Omori. The album art, showing a woman in traditional Japanese garb taking a selfie with her smartphone, also vividly reflects modern Japanese society.

RHYME: “The next thing I want to do is live performance. I want a big stage, a gorgeous set, tons of dancers, and, if possible, figure skaters. [Laughs] I want to put on an amazing show. I’d love to tour the world with great Japanese artists. Dongurizu, Seiko Omori, Kazuo. There are a lot of artists I’d like to introduce to overseas audiences, to show them ‘JAPAN POWER’. I want there to be a shock factor to everything I do. I want to start a revolution.”

—This interview by Tomoyuki Mori first appeared on Billboard Japan

Tomonari Sora’s “Demons Banquet” holds at No. 1 for the second week in a row on Billboard Japan’s Heatseekers Songs chart, dated Feb. 28, tallying the week ending Feb. 25.

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This chart extracts artists rapidly on the rise based on radio airplay, downloads, streaming and video views among the metrics that make up the Billboard Japan Hot 100 weekly song chart.

The demo version of the track by the singer-songwriter born in 2002 went viral after being posted on TikTok in November, and was officially released in digital form on Jan. 10.

“Demons Banquet” comes in at No. 10 for video views, No. 59 for downloads, and No. 66 for streaming, gaining 40% in total points from the previous week.

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At No. 2 on Heatseekers Songs is swetty’s “junkie.” This track was released Dec. 4 by the artist who is active mainly on SoundCloud, and grabbed the spotlight after ONE OK ROCK frontman Taka shouted it out on Instagram Live in late January.

Meanwhile, TOMOO’s “Present” debuts on the chart at No. 7. The 28-year-old artist sings about love over a pop and upbeat, euphoric track in her latest release, which gained points mainly in radio this week.

Other first-time entries on this chart this week include Humbreaders’ (hum-bread-ers) “DANCING IN THE ROOM,” Risky Melody’s “Itai Itai Ai,” E.scene’s “Watashi to Watashi,” and WHITE SCORPION’s “Hijoshudan.” asobi’s “All In My Head,” also climbs the chart to enter the top 20 at No. 18.

Some rules regarding the Billboard Japan Heatseekers Songs chart include: songs that have entered the top 300 in at least one metric of the Japan Hot 100 for three consecutive weeks including the tallying week are eligible; the list excludes artists who have charted in the top 20 of the Japan Hot 100 or in the top 10 of the Japan Hot Albums charts after appearing on the Heatseekers list; artists / acts that have charted in the top 20 for at least 4 months (17 weeks) out of the last 6 months (26 weeks) are excluded; and if any excluded artists are clearly listed in the credited artist’s name as “Feat.” etc., their songs are also excluded.

◎Billboard JAPAN Heatseekers Songs Top 20

(Data Collected: Feb. 19-25, 2024)

1. “Demons Banquet” / Tomonari Sora

2. “junkie” / swetty

3. “Zenhoukou Bishoujo” / noa

4. “request”  / krage

5. “Obsessed” / Ayumu Imazu

6. “Planet” / ako

7. “Present” / TOMOO

8. “AtoZ” / Tokimekkii

9. “SARIGIWA NO ROMANTICS” / See-Saw

10. “Konton Boogie” / Jon-YAKITORY

11. “DANCING IN THE ROOM” / Humbreaders

12. ““Itai Itai Ai” / Risky Melody

13. “LoveJetaime” / Mahiru Coda

14. “My dream girls” / NACHERRY

15. “Watashi to Watashi” / E.scene

16. “Futsunanteiranaiyo” / TENSONG

17. “ANPANMAN TAISOU” / Dreaming

18. “All In My Head” / asobi

19. “Hijoshudan” / WHITE SCORPION

20. “Ba-Bang to Suisan! Bang Bravern” / Bravern (Kenichi Suzumura)