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Israel

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As the Palestinian group Hamas continues to attack Israel and the country retaliates by bombing Gaza, survivors of the terrorist attack at the Paralello Universo Supernova Sukkot Gathering electronic music festival near the Gaza border are continuing what has become a grim search for hundreds of people who are still missing.  
So far, the Israeli search and rescue organization Zaka has reported that it found 260 dead bodies at the festival site in Re’im, Israel. An unknown number of attendees have been abducted by Hamas terrorists. At least 150 Israelis were abducted on Saturday (Oct. 7), according to the New York Times, and some of them were taken from the rave.  

On Tuesday morning (Oct. 10), President Biden referenced the massacre during remarks on the Israel-Hamas conflict, naming “young people massacred while attending a music festival to celebrate peace” among the violent incidents of the last few days.

As of Sunday evening, 600-700 festival goers were believed to be missing in the immediate aftermath of the attack, according to artist manager Raz Gaster, who was at the event and represents several acts on the lineup. The exact number of the remaining still missing has not been verified, although two sources in Israel put this number at approximately 150, accounting for bodies that have since been recovered and identified as well as survivors who have been identified; though another source on the ground there says it’s still hard to tell how many remain missing.

Gaster, an artist manager who was at the event and represents several acts on the lineup, told Billboard Tuesday (Oct. 10) that he and members of the festival production team are working to locate survivors and gather information about festival attendees who remain missing.

“At the end of the day, it’s our responsibility as human beings to [provide] the families of these missing people whatever information we can get,” Gaster says. “We will keep working until we get information about each and every one of them.”  

The Israeli offshoot of the longstanding Brazilian festival brand Paralelllo Universo, Supernova Sukkot Gathering was named in honor of the Jewish Sukkot holiday, and hosted approximately 3,000 attendees on a rural site with two stages.

Those who escaped the festival describe the terror on the ground when at about 6:30 a.m. Saturday rockets began flying from Gaza, with some landing near Re’im. Within 20 minutes, terrorists armed with guns and RPGs arrived in ATVs, pickup trucks and motorcycles, as well as by paraglider, and immediately began shooting attendees.  

Shelly Barel, who sells jewelry and clothing at music festivals throughout Israel, had been on the site since Thursday, Oct. 5. At that time, the outdoor space was hosting another psytrance festival, Unity, with Supernova Sukkot Gathering starting on Friday. Supernova Sukkot was only moved to the Re’im site two days prior, after another site in southern Israel fell through.  

“The festival was so much fun,” Barel says of Supernova Sukkot through a translator. “Amazing people, it was really full of joy.”

Everything changed when rockets started falling early Saturday morning. Barel and her husband hit the ground and lay there for at least five minutes, until festival security made an announcement telling attendees to run to their cars and leave the site. Barel and her husband spent 10 minutes packing their belongings, then loaded them into their vehicle and drove away, with Barel’s husband behind the wheel. At the time, they assumed they were being asked to evacuate because of a rocket attack, a relatively regular occurrence in Israel.  

They soon hit a bottleneck of cars trying to exit the festival. Without realizing that armed attackers had arrived, they took a hard right turn and drove across the dirt field adjacent to the site instead of waiting in the exit line. That decision, made as much out of impatience and an instinct to escape as anything else, might have saved their lives.  

“In hindsight,” Barel says, “I understood that the terrorists shot the [people in the] first cars, so those cars couldn’t move, and the rest got stuck behind them. They formed a traffic jam for everyone coming after that. It was a death trap.”  

When Barel and her husband drove off the field and back onto the road, they came upon two stopped vehicles, both of which had all their doors open. Then they saw the occupants of those vehicles lying dead on the ground.  

Barel’s husband made a U-turn and minutes later received a text from someone in his army reserve group saying there were attackers in the area. “When we realized we had to fear the terrorists,” Barel says, “the missiles seemed like the smallest problem.”

He kept driving, following signs to the nearest city. “We decided to go as fast as we could, full gas, only slowing during turns,” she says. “The rockets were falling around us and at this point I thought it was the moment to say ‘I love you’ to each other and say goodbye.”

They didn’t get hit. Eventually, they made their way back to their home in central Israel. There, they found out that some of their friends from the festival had been killed, while others had been abducted. Many remain missing.  

Nitay, a 26-year-old security professional from Tel Aviv who also attended Supernova Sukkot said that he was helping an artist pack up some gear when gunmen appeared and started shooting at the festivalgoers. As shots rang out, “my friend called me when I was running away from the attack and asked me to try and find his sister,” says Nitay, who did not wish to give his last name. “I really wanted to help him, but I had to flee and hide. I felt like I was constantly surrounded by gunfire.”  

Nitay ran for several miles and eventually hid for 10 hours in an olive grove. At one point he thought the group he had taken shelter with had been discovered by armed men speaking in Arabic — they were about 20 yards away, close enough that he could see the men’s legs through the olive tree branches.  

“I prayed to my father, who passed away several years ago and begged him to help me,” Nitay recalls. As he hid, the men began shouting and Nitay says he braced himself for an attack. The shouting went on for about a half-hour, then the armed men began backing away from the area in which he was hiding with several others, including two tourists from Argentina. They stayed there for several more hours until Israeli finally arrived and led them to a nearby police station. Nitay says he never found his friend’s sister.

In the days since Barel and her husband escaped, they, too, have been searching for information on their missing friends, but they haven’t found much, even as obituaries have started to appear. The trauma is so fresh in her mind that she says she became “hysterical” when the elevator door in her apartment building opened and a man she didn’t know was inside.  

For decades, Israel’s dance music scene has been thriving. Psytrance, the electronic subgenre featured on the Supernova Sukkot lineup, became big in Israel in the late ’80s and ’90s, and it has been the country’s biggest electronic sound since, although house and techno have also grown in popularity in recent years.

On any given weekend, especially between March and October, there are several big parties like Supernova Sukkot throughout Israel, with crowd sizes ranging between 50 and 10,000, according to Amotz Tokatly, who’s been involved in the country’s electronic scene for more than 20 years as a promoter, manager, consultant and writer. “If you go to a psytrance party or a house or techno club, you see people from the age of 18 to 60 or even 70,” says Tokatly. “It’s a basic activity in Israel. We love to dance. We love to go out.”

It’s hard to tell what will happen to this scene in the aftermath of the attack, not to mention the war that is expected to follow.  

“What happened here is a disaster. It’s unbearable,” says Tokatly. “The most important thing for us is to [show] the world that this is a crime against innocent people. They don’t belong to any political side. These were just kids going to a party.”

Additional reporting by Tal Rimon.

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Mia Khalifa caused a storm of controversy over the weekend after expressing support for Hamas and Palestine amidst the war situation happening in the region. As a result, Mia Khalifa lost her business arrangement with Playboy and an endorsement deal due to her support of Hamas.
On Monday (October 9), Playboy, which now operates as a subscription-based digital platform, sent out an email to its users stating that Mia Khalifa, real name Sarah Joe Chamoun, will no longer share content across its network.

“We are writing today to let you know of our decision to terminate Playboy’s relationship with Mia Khalifa, including deleting Mia’s Playboy channel on our creator platform,” the email said, as reported by Daily Mail.
Khalifa, 30, has been actively sharing replies on X, formerly Twitter, regarding the situation between Israel and Hamas. For those unaware, Hamas is a Palestinian Sunni Islamist militant group that was founded in 1987 and is considered a terrorist organization by the United States and the European Union.
Taking to X, Khalifa wrote, “Can someone please tell the freedom fighters in Palestine to flip their phones and film horizontal” in one reply. In another, she wrote, “I can’t believe the Zionist apartheid regime is being brought down by guerrilla fighters in fake Gucci shirts – the biopics of these moments better reflect that.”
After Hamas gunmen attacked the Supernova Festival this past weekend and left over 260 dead, images from that incident and accounts from survivors made their way to social media. Again, Khalifa showed support for the actions, depicting one such image of Hamas as a “resistance painting” but that X reply no longer exists.
Beyond Playboy, Khalifa also lost an advisor deal with Red Light Holland, a company that produces “magic mushrooms” in the Netherlands and also entered into business with Wiz Khalifa via the Mistercap brand owned by the former adult star. The CEO of Red Light Holland, Todd Shapiro, fired Khalifa online and she screencapped the exchange with her own X quote reply that we’ve posted below.


Photo: Edward Berthelot / Getty

On Saturday, Bruno Mars was set to become the third American artist ever to perform two sold out concerts at the 70,000-capacity HaYarkon Park in Tel Aviv, Israel — following Madonna in 2009 and Michael Jackson in 1993.

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He played his first show there last Wednesday with two Tel Aviv acts opening, running nearly four hours in total. Both shows were promoted by Bluestone Group, which is owned by Live Nation Israel.

“I say Tel Aviv!” Mars shouted to the audience. “The Hooligans made it to Israel – thank you so guys so much for coming out,” Mars told fans after opening his show with his hit 2016 song “24k Magic.”

Mars’ Saturday show was supposed to be the second-to-last date on a brief world tour that previously stopped in Tbilisi, Georgia, on Oct. 1 and was headed to Doha, Qatar, for an Oct. 8 show to follow the Formula 1 Qatar Grand Prix.

Early Saturday, though, reports began to circulate of a coordinated Hamas-led terrorist attack that would escalate the ongoing Israel-Palestinian conflict. Later that day, Israeli prime minister Benjamin Netanyahu appeared on television and declared that his country was now “at war” with Hamas. By afternoon, Live Nation Israel issued a statement that the concert was canceled. (The following day, Mars also cancelled his planned Doha concert.)

“All ticket purchases to the show will receive an automatic refund to the credit card through which the purchase was made,” said a statement that Bluestone Group shared online.

Securing the venue, located inside Tel Aviv’s one-and-a-half-square mile Yarkon Park, along the banks of the Yarkon River, during active fighting would present unnecessary risks to concertgoers, a source tells Billboard, noting that the decision to cancel was made a few hours after the attacks began that morning. By 2 p.m., Bruno Mars and his 60-person crew were at Ben Gurion Airport, where they boarded a flight to Athens.

From Athens, Mars was supposed to travel to Doha for his performance, but he was reportedly unable to pack up and transport his production gear out of Israel in time for that performance. On Sunday, hours before he was scheduled to take the stage in Doha, Lusail International Circuit racetrack announced on Instagram that Mars would not perform, and that French producer and artist DJ Snake would take his place.

Mars’ concert cancellation represents a symbolic setback for Israel’s touring business. For more than a decade, artists announcing plans to perform in the country faced harsh public criticism from activists and artists like Roger Waters and Brian Eno, who urged musicians to boycott the country over what they describe as its unjust treatment of the Palestinians.

In 2018, Lana Del Rey was booked to headline the Meteor Music Festival when Waters urged her to reconsider. (Her trip fell apart due to scheduling issues.) Waters, a proponent of the Boycott, Divestment and Sanctions (BDS) movement, a Palestinian-led campaign to isolate Israel, has also targeted Radiohead, Bon Jovi and Jennifer Lopez, albeit unsuccessfully.

New generation promoters like Tel Aviv-based Bluestone Group — which Live Nation bought in 2017 as a joint venture of several investors, including Maverick’s Guy Oseary — has worked to increase the potential gross artists can make playing Israel, while also helping them to navigate anti-Israel backlash. In 2023, the country hosted a number of top tier Western acts including Imagine Dragons, Tiesto, Ozuna, Christina Aguilera, the Black Keys and Guns N’ Roses.

Bruno Mars‘ concert in Tel Aviv on Saturday (Oct. 7) has been canceled following a deadly attack by Palestinian militants. Mars, who performed his first concert in Israel on Wednesday (Oct. 4) at Tel Aviv’s Park HaYarkon, was scheduled to return to the venue on Saturday. The show was put on halt after Hamas launched […]

Sony Music has set up a joint venture with label ONEWAY. Records focused on English-language repertoire from Israel.
ONEWAY. Records, which was founded by music executives and brothers Josh and Sam Fluxgold, who formerly managed Dennis Lloyd, the Israeli indie-pop artist known for his 2016 single “Nevermind” (released by Warner Italy).

The new venture will work to discover and develop new artists from Israel with “international appeal,” Sony says in a press release.

The Fluxgolds discovered Lloyd and helped guide his international success, which has featured Gold and Platinum records across several markets and sold-out world tours in the U.S., Europe and Australia. “Nevermind” peaked at No. 86 on the Billboard Hot 100 in August 2018 and reached No. 3 on Billboard’s Alternative Airplay chart.

“Josh and Sam have a proven track record for breaking Israeli talent abroad,” said Daniel Lieberberg, president of Sony Music Entertainment Continental Europe and Africa, in a statement.

The Fluxgolds will remain in Toronto, Canada, where they run ONEWAY., a Sony Music spokesperson confirms. 

“During our time working in the Israeli market, we recognized the substantial talent that is being overlooked and underrepresented in the region,” the Fluxgold brothers said in a joint statement. “Together with our partners at Sony Music, we look forward to showcasing the unique Israeli sound and artists that the world has been missing.”

Sony will continue to lead its Israel business from its Continental Europe and Africa Head Office in Berlin, a spokesperson says, in contrast to its two main rivals, which have set up operations there over the past three years. Universal Music Group opened an office in Tel Aviv in 2020, becoming the first major label to set up standalone operations in the country; it is led by Yoram Mokady, a lawyer and entertainment executive. Universal Music Publishing Group followed suit in 2021, hiring Itamar Shafrir as general manager of the new outpost. 

Warner Music Group said in May that it was launching Warner Music Israel and would open an office in Tel Aviv. Running the new imprint is Mariah Mochiach, general manager of Warner Music Israel, a veteran A&R and artist manager who worked for more than 10 years at Lev Group Media, which has acted as an Israeli distributor for Warner Music.

While still a relatively small market, Israel is a growing territory that ranked 27th in global music collections in 2021, with 35.6 million euros ($35.2 million), up 5.5% from 2020, according to international collections body CISAC. Pop artists like Noa Kirel, who is signed to Warner Music imprint Atlantic Records, are big at home but have struggled to cross over, though that could change for Kirel, who is slated to represent Israel at the 2023 Eurovision Song Contest in Liverpool, U.K. (Israel has won the contest four times since 1978.)

Last year, UMG and Simon Cowell’s Syco Entertainment said they would award an international recording deal to the winner of the upcoming season of The X Factor Israel, something previously unheard of in the Israeli music market. Cowell was set to be a judge on the fourth season of the show but pulled out in May of 2021, Variety reported.