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LONDON — Global music sales grew for the tenth consecutive year in 2024 but the risk of generative AI systems using copyright-protected music to freely train their systems poses “a very real and present threat” to the future of the industry, warn record executives.
Total recorded music revenues climbed to $29.6 billion in 2024, a rise of 4.8% on the previous year, according to the International Federation of the Phonographic Industry’s (IFPI) Global Music Report 2025, published Wednesday (Mar. 19).
Driving the growth was a strong increase in paid streaming subscription revenue, which rose 9.5% to $15.2 billion, while total streaming revenues, comprising of paid subscription and advertising-supported tiers, rose 7.3% year-on-year to $20.4 billion, representing 69% of recorded music sales worldwide.
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Although last year’s growth rate is roughly half that of 2023 (when revenues rose by just over 10%) total music sales still reached the highest level since 1999 — when IFPI first started compiling global music revenues and sales totaled $22.2 billion — on an absolute dollar basis, not accounting for inflation. Piracy and declining physical sales saw the market bottom out at $13 billion in 2014.
The subsequent recovery and decade-long growth of the global record industry is now, however, being placed in jeopardy by tech companies who want to rollback copyright protections to enable them to use music works without a license for training AI systems, caution creators and executives. Earlier this week, Paul McCartney and Paul Simon were among 400 musicians, filmmakers, writers and actors who signed an open letter to the Trump administration opposing submissions from tech companies OpenAI, Anthropic and Google who want to use copyrighted works without permission from rights holders.
In the United Kingdom, the government is consulting on proposed changes to copyright law that, if implemented, would allow AI developers to freely use creators’ content for training purposes, unless rights holders “opt out.”
“We are asking policymakers to protect music and artistry,” said IFPI CEO Victoria Oakley in a statement accompanying the Global Music Report. “We must harness the potential of AI to support and amplify human creativity, not to replace it.”
“If those [tech companies] arguing for these exceptions get their way, they can… put the existing [digital music services] out of business while paying artists and songwriters nothing. That is an incredible market distortion,” said Dennis Kooker, president of global digital business at Sony Music Entertainment, at the report launch in London.
Breaking down 2024’s global music sales, users of paid music subscriptions grew to 752 million worldwide, says the London-based organization, a rise of over 10% on the previous year. Subscription streaming revenues now account for just over 50% of global music sales.
On the physical side of the business, an 18th consecutive year of vinyl sales growth (up 4.6%) was not enough to arrest a 3.1% slide in overall physical revenues, which fell to $4.8 billion. IFPI said the decrease was partially due to a fall in physical sales in Asia, which accounts for more than 45% of all physical revenues worldwide.
In terms of market share, physical accounted for just over 16% of the overall market last year, down from 18% in 2023.
Performance rights revenue climbed 5.9% to $2.9 billion, representing just under 10% of global revenues and marking the sector’s fourth successive year of growth. Sync income was flat with 2023 at $650 million, representing a 2.2% share of the market.
Taylor Swift was 2024’s biggest-selling global artist, ahead of Canadian rapper Drake and K-pop sensation SEVENTEEN, IFPI announced last month, marking the fifth time she that she has taken the global crown and third consecutive year. Benson Boone’s Beautiful Things was last year’s biggest-selling global single across all digital formats with 2.1 billion equivalent streams.
Mexico Breaks Into Global Top 10 Music Markets, Bumping Australia
In terms of world markets, IFPI said that music revenues were up in every region and all but three of the 58 markets it tracks, with the U.S. retaining its long-held No. 1 position with music sales growing 2.2% year-on-year. By comparison, the U.S. recorded music market grew by 7.2% in 2023 and 4.8% the year prior.
The world’s second largest music market, Japan, was flat year-on-year due to a decline in physical sales, reports IFPI. The third and fourth-biggest markets for recorded music remain the United Kingdom (+4.9%) and Germany (+4.1%), respectively. China, ranked No. 5 globally, grew music sales by 9.6%. (IFPI’s free-to-access report does not provide market-by-market revenue breakdowns).
The rest of the top 10 is made up of France (+7.5%), South Korea (-5.7%), Canada (+1.5%), Brazil (+21.7%, the fastest growing top 10 market) and Mexico, which increased revenues by 15.6% to overtake Australia as the tenth largest global recorded music market.
Those cross-market gains are mirrored on a regional basis with revenues from the U.S. and Canada region up 2.1% and together representing the greatest share of global music sales at just over 40%.
Latin America — where streaming makes up almost 88% of the recorded music market — saw growth of 22.5%, once again far outpacing the global growth rate and marking the region’s 15th consecutive year of revenue growth.
Europe remains the second-biggest region for music sales, accounting for more than a quarter (29.5%) of global revenues and growing 8.3% year-on-year. In third place is Asia, where overall revenues rose by just 1.3% compared to almost 15% in 2023 due to a 4.9% fall in physical sales.
The two fastest growing regions globally were Middle East and North Africa, where streaming holds a 99.5% share of the market and which saw music sales grow 22.8%, and Sub-Saharan Africa, which recorded a 22.6% rise in revenues to surpass $100 million for the first time.
South Africa remains the largest market in the Sub-Saharan Africa region, accounting for 75% of its revenues, following growth of 14.4%. Revenues in Australasia climbed 6.4% to $629 million with Australia and New Zealand increasing sales by 6.1% and 7.8% respectively.
(IFPI uses current exchange rates when compiling its Global Music Report, restating all historic local currency values on an annual basis. Market values therefore vary retrospectively as a result of foreign currency movements, says IFPI, which represents more than 8,000 record company members worldwide, including all three major labels, Universal Music Group, Sony Music Entertainment and Warner Music Group.)
French streaming platform Deezer reported on Tuesday it had 7 million euros ($7.6 million) in free cash flow for the fiscal year 2024, having achieved break-even status for the first time in its nearly 18-year history last fall.
Founded in August 2007, Deezer has struggled to build its brand outside of its home market in France. But in recent years, it has raised prices and expanded its subscriber-base by being the streaming platform powering German broadcaster RTL, American speaker company Sonos and Latin America’s version of Amazon, Mercado Libre.
“This is an exciting milestone, and it puts Deezer in control of its own destiny,” Deezer Chief Financial Officer Carl de Place tells Billboard on becoming cash-flow positive. “We have been able to exceed our guidance and to deliver 11.8% growth thanks to a nearly 10% increase in direct revenue from France, and the revenue from our partnerships business, which grew at 24% year over year.”
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A growing number of streaming platforms have raised prices in recent years, and Deezer was at the forefront having raised subscription prices in France, its largest market, in January 2022 and other markets later in the year. After Apple, Amazon, YouTube and Spotify all followed with their own increases, Deezer raised its prices again in September 2023.
The company reported revenue increased 12% to 542 million euros ($590.8 million), above their 10% growth target. Direct revenue in France increased 9.7% from the year ago period thanks to a 4.3% increase in subscriber revenue and greater average revenue per user (ARPU). Revenue from partners white labeling its services rose 24% year over year.
While not a profitable fiscal year, the company said it saw strong improvement. Adjusted earnings before interest tax depreciation and amortization (EBITDA) for the full year was negative 4 million euros ($4.4 million), and a 21.2% increase in its adjusted gross profit to 134 million euros ($146 million), equal to a 24.7% margin. The company had 62 million euros ($67.6 million) cash in its reserves at year end.
The company plans to double-down on its brand partnership strategy, while maintaining focus on further growing its presence in France with new features allowing users to customize their feed on the streaming platform and opportunities to more directly interact with artists, de Place says.
“Profitable growth is what you should expect going forward. We are prepared to continue to deliver positive free cash flow, to reinvest in the company and also add to our reserves,” de Place says.
Beatport is growing its presence in Mexico as electronic music consumption expands on the digital download platform for DJs.
A representative for the company tells Billboard that download revenue from Mexico on Beatport increased by 25% in 2024, with the percentage of tracks downloaded increasing by 16%.
A number of electronic genres in particular saw large consumptions surges in Mexico on Beatport, with the consumption of Afro-House increasing by 105%, the consumption of psy-trance increasing by 42%, minimal/deep tech going up by 39%, house up by 32%, deep house up by 27%, melodic house and techno up by 26%, tech house up by 21% and dance pop up by 21%.
Meanwhile, Beatport Streaming subscribers in Mexico increased by 28% in 2024.
As such, Beatport is growing its presence in the country, hosting its first ever Beatport Connect summit in Mexico City this Friday, March 21. The event will bring together industry professionals, artists and fans for panel discussions, workshops and DJ sets. The event will also offer Beatport and Beatsource workshops with artists Jessica Audiffred, Zarina/SADGAL and DJ Fucci each participating in sessions focused on trends and insights in music production.
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“Mexico’s music industry is experiencing remarkable growth, with a rapidly evolving electronic music scene and passionate audience,” says The Beatport Group’s Chief Revenue Officer, Helen Sartory. “With Mexico’s digital music segment expected to surpass 26 million users by 2027, the demand for electronic music is stronger than ever. Mexico City, in particular, has earned its reputation as a ‘trigger city,’ shaping international listening habits through its substantial digital consumption. As the country continues to emerge as a major player in the global music landscape, Beatport is proud to invest in this growth.”
Beatport is now also offering subscriptions in local currency and reducing prices of Beatport and Beatsource streaming up to 40%. The Beatport site also now automatically translates into Spanish for users in Mexico, with a “Discover Mexico” page featuring fresh music from the country.
“Mexico has long been a vibrant hub for electronic music, and we’re thrilled to deepen our investment in the region,” says Sofia Ilyas, Chief Community Officer of The Beatport Group. “By launching Beatport Connect: Mexico City and lowering prices for local markets, we’re making it easier for DJs and producers to access the tools they need to create, connect, and perform. As Beatport continues to expand globally, Mexico remains a key market in our mission to provide cutting-edge tools, educational resources, and community-driven events that empower the next generation of DJs and producers.”
David Browne
British rock royalty Queen, American jazz great Herbie Hancock and Canadian soprano and conductor Barbara Hannigan are the 2025 recipients of the Polar Music Prize. The ceremony will be held on Tuesday, May 27, at the Grand Hôtel in Stockholm and is set to broadcast live in Sweden on TV4 at 8 p.m. CET.
The three surviving members of Queen – Brian May, Roger Taylor and John Deacon – said in a joint statement: “We are highly and deeply honoured to be given the Polar Music Prize this year. It’s incredible, thank you so much.”
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Hancock, 84, said: “The Polar Music Prize is a prestigious honour, and I am both thrilled and humbled to be a recipient. The Laureates who have come before me have left an indelible mark on humanity through their profound examples of inspiration and dedication.”
Hannigan, 53, said: “I am deeply moved and humbled to receive this year’s Polar Music Prize. Thank you so much for including me among this incredible and inspiring group of Laureates.”
Hancock has worked closely with previous Polar Music Prize Laureates Joni Mitchell and Wayne Shorter. Hannigan has worked with previous Laureates Pierre Boulez, György Ligeti and Esa-Pekka Salonen.
Formed in 1970, Queen are one of the most successful bands ever to have emerged from the U.K. Bohemian Rhapsody, the 2018 biopic about the band, is the top-grossing music biopic in film history. The film received four Oscars, including best actor for Rami Malek as lead singer Freddie Mercury (who died in 1991).
Queen was inducted into the Rock & Roll Hall of Fame in 2001. Queen, shockingly, never won a competitive Grammy, and received just four nominations. But the band received a lifetime achievement award from the Recording Academy in 2018.
In 1987, Hancock became the first Black composer to win an Oscar for best original score for Round Midnight. (Prince had previously won best original song score for Purple Rain.) Hancock has received 14 Grammy Awards, across R&B, jazz and pop categories. His highest-profile Grammy was album of the year in 2008 for River: The Joni Letters, a tribute to Mitchell. Hancock received a lifetime achievement award from the Recording Academy in 2016.
At the inaugural MTV Video Awards in 1984, Hancock won five awards, more than any other artist, all for the video for his instrumental hit “Rockit.” He received the Kennedy Center Honors in 2013.
Having started her career as a soprano, Hannigan turned her hand to conducting at age 40 at the Châtelet in Paris. Now, she balances both pursuits. Hannigan is principal guest conductor of the Gothenburg Symphony Orchestra and l’Orchestre de Chambre de Lausanne, and associate artist with the London Symphony Orchestra. In 2026, she will take the helm of Iceland Symphony Orchestra as their chief conductor and artistic director.
Hannigan won a Grammy in 2018: best classical solo vocal album for Crazy Girl Crazy.
Previous Polar Music Prize Laureates include Paul McCartney, Bruce Springsteen, Peter Gabriel, Chuck Berry, Ennio Morricone, Led Zeppelin, Patti Smith, Stevie Wonder, Paul Simon, Kronos Quartet, Elton John, Metallica, Iggy Pop, Ravi Shankar, Renée Fleming, Miriam Makeba, Sofia Gubaidulina and Angélique Kidjo.
The Polar Music Prize is presented at a ceremony in Stockholm in the presence of the Swedish royal family. Each Laureate will receive a cash award of one million Swedish Krona (approx. £74,082 GBP and $93,897 USD).
The Polar Music Prize awards committee is an independent, 11-member board who select the Laureates. It receives nominations from the public as well as from the International Music Council, a nongovernmental organization founded by UNESCO which promotes geographical and musical diversity.
The Polar Music Prize was founded in 1989 by Stig “Stikkan” Anderson, a legend in the history of Swedish popular music. Anderson was the manager, publisher and lyricist for ABBA, and played a key role in the quartet’s enormous global success. The prize was named after Anderson’s record label, Polar Music.
A massive fire tore through an overcrowded nightclub in North Macedonia Sunday (March 16), killing 59 people and injuring 155 in a chaotic escape during a live concert. The tragedy drew messages of support from around the world but focused national attention on corruption in the small Balkan country as authorities detained 15 people.
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The pre-dawn blaze in the eastern town of Kocani left mostly young people dead and injured due to burns, smoke inhalation and a stampede in the desperate effort to reach the building’s single exit, officials said. People as young as 16 were among the injured, they said.
Videos showed sparkling pyrotechnics on the stage hitting the ceiling followed by scenes of chaos inside the club, with young people running through the smoke as the musicians urged them to escape as quickly as possible.
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“We even tried to get out through the toilet, to find bars (on the windows),” Marija Taseva, 19, told The Associated Press, describing the fire that erupted after watching a local pop group at Club Pulse. “I somehow managed to get out. I fell down the stairs and they ran over me, trampled me. … I barely stayed alive and could hardly breathe.” She suffered an injury to her face.
Interior Minister Panche Toshkovski said 15 people had been detained for questioning after a preliminary inspection revealed the club was operating without a proper license. He said that the number of people inside the club was at least double its official capacity of 250.
“We have grounds for suspicion that there is bribery and corruption in this case,” he told reporters without elaborating.
European Commission President Ursula von der Leyen and Ukraine President Volodymyr Zelenskyy also sent messages of support. “I wish those who were injured a speedy recovery. Ukraine mourns alongside our (North) Macedonian friends on this sad day,” Zelenskyy wrote in a post on X.
Health Ministry officials said the government had accepted offers of assistance from several neighboring countries, including Bulgaria, Greece, Serbia and Turkey, where preparations were being made to receive patients with life-threatening injuries. Paramedics from Serbia and Bulgaria also traveled to North Macedonia to help with the local effort.
Throughout Sunday, relatives gathered in front of hospitals and city offices in Kocani, some 115 kilometers (72 miles) east of the capital, Skopje, begging authorities for more information. Resident Dragi Stojanov was informed that his 21-year-old son Tomce had died in the fire.
“He was my only child. I don’t need my life anymore. … 150 families have been devastated,” he said. “Children burnt beyond recognition. There are corpses, just corpses inside (the club). … And the bosses (of organized crime), just putting money into their pockets.”
In Skopje, officials said the injured were to hospitals around the country, many being treated for severe burns and smoke inhalation. The effort was being assisted by multiple volunteer organizations.
The fire is the worst tragedy in recent memory to befall the landlocked nation, whose population is less than 2 million, and the latest in a slew of deadly nightclub fires around the world.
President Gordana Siljanovska-Davkova visited burn victims at a hospital in Skopje and spoke to parents waiting outside the building. “It’s terrible … hard to believe how this happened,” she said, her voice halting with emotion. “We must give these young people courage to continue.”
The fire caused the roof of the single-story building to partially collapse, revealing the charred remains of wooden beams and debris. Police cordoned off the site and sent in evidence gathering teams in an operation also involving state prosecutors.
Pyrotechnics have often been the cause of deadly fires in nightclubs, including the one at the Colectiv club in Bucharest, Romania, in 2015 in which 64 people died.
Based in Los Angeles since 2016, her0ism has carved out a career in the forefront of the global music industry. The Japanese producer and songwriter has produced numerous hit songs on an international scale, and his recent works include tracks for XG and BLACKPINK’s LISA’s “Dream” from her album Alter Ego, which topped Billboard’s Top Album Sales chart and debuted at No. 7 on the Billboard 200. One of the producers on ever.y, his creative team, achieved a major milestone this year when Doechii’s Alligator Bites Never Heal, which the producer contributed to, won the Grammy for best rap album.
her0ism sat down with Billboard Japan and shared his thoughts on the influence of J-pop on Western pop music and elaborated on his recent efforts to establish a new category in the Grammys called the Asian music performance award.
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How was the recent Grammy Awards ceremony?
Doechii’s album Alligator Bites Never Heal won best rap album this year, and Peyote Beats, a producer on our creative team ever.y, had worked on it. I’d been invited to the ceremony every year but this was the first time I was involved in such a close capacity. The award for best rap album was announced at the start of the evening’s proceedings. It was the first time Peyote had attended the event and to be honest, he wasn’t quite mentally prepared. So when the presenter said “Doechii!” he burst into tears. We got up and hugged each other in joy. My goal has been to win a Grammy and I’d worked towards it for a long time, but until that moment, it still felt distant, like something happening on TV.
Peyote Beats is an Armenian-American from Los Angeles. It’s interesting that a producer with such a background is interested in J-pop.
He comes from an immigrant family and I think they went through some hard times. So, yes, it is interesting that someone with that background is interested in J-pop. I’ve also wondered about that, and think he’s drawn to J-pop’s melodies.
Could you elaborate on that?
Hip-hop basically places emphasis on the track, but the songs he writes have counter melodies, with guitars and other instruments singing, and I think that’s largely influenced by the melodic elements of J-pop. I played Fujii Kaze’s music in the studio and he’s been into that recently. And it’s not just him, I’m sensing that J-pop is gradually spreading in the U.S., and that this year will be the starting line for the genre overseas.
Working in the States, I really feel the popularity of XG. They’re promoting a hybrid genre they call “X-POP” and it skillfully combines the melodic aspects of J-pop with the foundation that K-pop has built up Stateside. Their song “IN THE RAIN” that I helped produce is R&B, but the melody is emphasized and it’s recognizable as having Japanese influences. I think that kind of thing is starting to be accepted. I made this song with my partner Shintaro Yasuda, and he also makes hip-hop with a great sense of melody.
Tell us about your current efforts involving the Grammys. I hear there are some new developments.
I’m a Recording Academy voting member, and I’m also in charge of the screening process for the different genres. Recently, I was approached by the Recording Academy about the possibility of creating a new Asian category at the Grammys. When I spoke at a panel discussion at SXSW, I met a guy named Ralph from the Recording Academy at a party and he said to me, “If you’re making so many songs (for Asian acts), why don’t you create an Asian category?” and I was like, “You can make categories?” Ralph asked me to apply for it, and I had to become a voting member to apply. So last year, I applied for it with Mr. Kato from Project Asteri, but we were rejected. And I was like, “Why are we being rejected when we were asked to apply?” But apparently, Ralph needed to let people within the Recording Academy know that this kind of action was being initiated. Once a category is created, judges would be needed, but currently only about 4% of the voting members are Asian. There’s a huge lack of professionals who can make these decisions, so we need to increase the number of Japanese voting members and also need to do some promotional activities to achieve this.
If an award for Asian music performance can be established, it would bring about a huge change. In the same way that music from Central and South America is categorized under “Latin,” the music scene across Asia would become categorized under “Asian.”
Right. Coincidentally, I feel like I’ve finally moved on to the first page of my own career, having worked on a song for LISA and watching XG’s reach spread globally. My music publishing contract has also changed. I’ve signed a worldwide contract with Sony Music Publishing L.A., the American branch of Sony Music Publishing. Apparently, no Japanese person has done this before. Until now, even though we’d received offers, there were differences in the publishing rules between Japan and elsewhere, so it was difficult to make progress. But we’ve finally been able to sign a contract that forms the basis for competing on a global scale, so that also feels like the first page of a new chapter. There’s talk of J-pop spreading globally, and there’s also talk of the potential new Grammy category, so I feel like this year is truly the starting line. A new awards called Music Awards Japan will also take place in Kyoto in May to promote Japanese music globally. The timing is excellent.
What are your hopes and visions for the future?
Personally, I’m still in the middle of my challenge, and just reached the starting line. I want to produce American artists and Asian artists without any distinction. I can share things that other (Japanese) producers don’t have because I’m based in the U.S. I think there’s a kind of J-pop that can only be done because I’m not in Japan, and that there will be more things expected of me because I’m Japanese in the U.S. I want to keep moving forward and build on that over the next ten years. I also think it’s necessary to create an environment where my juniors can follow in my footsteps. I want to continue fulfilling my dreams in the future so I can show that making music is a dream-inspiring profession.
This interview by Tomonori Shiba first appeared on Billboard Japan.
When it comes to the value of music royalties, some artists have an advantage based on where they live.
Nigerian artists earned more than $43 million from Spotify in 2024, according to the streaming giant’s latest Loud and Clear report. A “significant” portion of those royalties came from outside Nigeria, with exports of the country’s music increasing 49% over the last three years. In other words, people in other countries — many of which provide better royalties than are available in Nigeria — are listening to Nigerian artists, effectively sending their money to the West African country.
Spotify’s Loud & Clear report provides good insight into how royalties are split between superstars, merely popular artists and everybody else. In 2024, 71,200 artists earned at least $10,000 in royalties from the streaming service, up from 66,000 in 2023, while 670 artists earned more than $2 million, an increase from 570 the prior year.
Read between the lines of the Loud & Clear data and you’ll see that royalties have different values to musicians in different countries. If you’re a recording artist in India, where free, ad-supported listening dwarfs relatively cheap subscriptions, you’re better off receiving your royalties from a country like the U.S. where subscriptions are many and prices are high. If you’re an Afrobeats artist in Nigeria, a U.S. stream is worth more than a stream at home.
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Economist Will Page found that almost a third of all streams inside the U.S. in 2023 came from artists outside the U.S. The top music exporter to the U.S. was the U.K. — which has roughly the same royalty rates as the U.S. — but the No. 2 exporter was Mexico, a country where a Spotify individual subscription costs the equivalent of $6.49. Colombia, where a Spotify subscription costs the equivalent of $4.12, was No. 6. As Page wrote in his roundup of 2023 global recorded music revenues, Mexican artists’ U.S. streams were worth more than three times what they would have earned had they originated in their home country. For Colombian artists, their U.S. streams were worth more than six times what they would have earned in their home country.
In a global music business driven by streaming platforms, artists can earn more by tapping into more lucrative markets. A Nigerian artist should want more U.S. fans. A Colombian artist gets more from a U.S. stream. It’s a form of arbitrage — buying low and selling high.
In the digital era, choosing where to live is also a form of arbitrage. People with the ability to work remotely are increasingly choosing to live somewhere more affordable. Millions of Americans have moved to states with lower costs of living in recent years, with some leaving the country for safe havens in Europe as political discourse turned sour. States such as Texas, Florida and Tennessee are attractive for the (relatively) cheaper costs of living and lack of state income tax. Digital nomadism goes internationally, too, as people work remotely from faraway places — co-working spaces have sprouted on the Indonesian island of Bali, for example — with a substantially lower cost of living. Dozens of countries offer a digital nomad visa, called a remote working visa.
Musical nomadism isn’t a thing — yet. And this is more of a thought experiment than a serious proposal. Moving to a foreign country would take artists away from a large, lucrative concert market. And unless a musician plans to infiltrate the local music scene in their new home, they would be without the networking and personal connections that foster both creativity and commerce. An artist with children and a spouse would also have to pull deep roots to leave the country. But if an artist only wants to record and release music online, living elsewhere — not just Texas or Tennessee, but a country where the cost of living is far lower than in the U.S. — would improve the economics of music streaming.
Given the value of listeners in mature streaming markets, a stream in the U.S. and U.K. is worth far more than a stream in many other countries. Spotify costs $11.99 per month for an individual in the U.S. In Nigeria, an individual Spotify subscription costs the equivalent of $0.84 per month. And if Nigeria is like other developing markets, ad-supported streaming — which returns less value to artists and rights holders — is far more popular than paid subscriptions.
In Nigeria, $1 in the U.S. has the spending power of over $8, based on the difference between Nigeria’s gross domestic product in nominal dollars and purchasing power parity. In other words, goods that cost $1 in Nigeria would cost $8 in the U.S. Other countries provide similar boosts in spending power. In Indonesia, $1 feels like $3.30 in the U.S. In Colombia, $1 has the spending power of $2.70. In Mexico, having $1 is like having $1.90 up north.
Differences in costs of living would make royalties seem far more valuable. A typical 0.35-cent per-stream royalty would feel like 2.8 cents in Nigeria, 1.2 cents in Indonesia, 0.95 cents in Colombia and 0.66 cents in Mexico. An American artist who earns $5,000 from a synch placement would get more from that income by walking across the U.S.-Mexico border.
Musicians who are hesitant to become digital nomads can find solace in the slowly improving streaming economics in developing markets. Mature streaming markets are driven by subscriptions, while developing markets tend to be driven by ad-supported streaming. But it’s widely believed that subscription uptake will improve over time, making those foreign streams worth more over time. And in the U.S., artist-centric policies, rising prices and upcoming super-premium tiers will bring more value to artists and rights holders. In other words, don’t dig out your passport just yet.
Singer-songwriter YU-KA traveled to Sweden to work with local creators and co-write the songs on her newly released five-song EP, Wild Nights. With songs like “Feel Like This,” the ending theme to part 1 of the Netflix series Beastars‘ final season, the EP has a mellow electronic sound evocative of northern Europe, and YU-KA’s delicate singing voice and expressiveness are in full bloom. She talked with Billboard Japan at length about how her time in Sweden stimulated and inspired her, and how she put those feelings into her music.
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Your new EP, Wild Nights, came out six months after your previous EP, Sunshade. Were the songs on the albums written around the same time?
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I didn’t write the lyrics or put the finishing touches on the songs until after Sunshade‘s release, but I made the actual demos for all of the songs in Sweden last summer. I was there for a little under a week, and while there I wrote a lot of different songs with different writers. The songs on Wild Nights come from the songs I wrote there. The speed with which the Swedish writers worked, and their way of thinking, was a little different than Japanese artists. Even the way they chose sounds was totally different, so it was an extremely stimulating experience.
Actually having gone to Sweden, did you find that it had a unique atmosphere of its own?
In Japan, everything gets lumped together as “Western music,” but the music in Sweden has a different feel than American or British music. Also, even though Sweden and Japan are very far away geographically, the character of the Swedish people is a good fit in many ways for that of the Japanese people. I felt a strange link between the countries. The artists I co-wrote with have also written songs for other Japanese artists, so they had connections with J-pop. I felt an unexpected affinity throughout the songwriting process.
What is the concept behind Wild Nights?
When writing the lyrics afterward, I wanted to make the theme for the EP “night.” Ever since my debut, I’ve been writing and releasing music, so I decided to stop for a second and think about my own artistry and my own strengths. I realized that, in the duality of light and dark, I tended toward the dark side. Other musicians and my vocal coaches often describe my voice as having a “shadowy” feel. Also, a lot of the songs I wrote a long time ago, on my own, were dark songs. So that’s why I decided to make the theme of the EP “night.” The title Wild Nights comes from a poem by Emily Dickinson. I found out about her in university, where I was majoring in English literature. When I was struggling with the decision of whether or not to become a singer, I was inspired by her poetry, and I decided to give music my all. “Wild nights” refers to stormy nights, and I thought that fit perfectly with the EP’s image, so I chose it as the title.
The image of your previous EP, Sunshade, was that of being out in the sun, so the new EP’s title stands in contrast.
The theme of Sunshade was “J-pop.” The songs I wrote in Sweden had a sound that was more like Western music, so before releasing them, I wanted to make an album that embodied my J-pop side. That was Sunshade. That’s also why the lyrics are relatively straightforward, while the lyrics on Wild Nights are a bit more aggressive and wild. In that sense, too, I think the two EPs present a contrast.
“Feel Like This” is the ending theme of part 1 of the Netflix series Beastars final season. Since it’s a tie-up, you’d expect it to go in a J-pop direction, but instead you took a bold approach, going with all-English lyrics.
The anime’s production team asked me to use English lyrics, and I thought it was a good idea. It’s evidence of the fact that anime is watched around the world. I was really happy that they picked me to write the ending theme. When I wrote the song, in Sweden, my vision was to pair it with English lyrics, so I think it was easier to write the lyrics in English than if I’d tried to write them in Japanese. I like lyrics that tie into the work the song is being used for, so I had fun writing them.
Beastars is set in a school, and it’s a love story, but it’s also enjoyable because of its takes on social issues like discrimination and its exploration of identity. What did you focus on when you wrote the lyrics?
The main character, a wolf, is in love with a rabbit, who’s a herbivore. In the natural world, their relationship would be predator and prey, but there’s a romance element, which is one of the key features of the anime. I think that contrast between reason and instinct is really important. The whole anime is a metaphorical depiction of problems in human society, and I think there are themes that apply to everyone. For example, think of what you want to do as being “instinct” and what you have to do as being “reason.” There are a lot of people who sacrifice what they want to do for what they have to do. It’s important not to let your instinct run rampant, but if you go overboard in ignoring your own desires, you’ll eventually come apart at the seams. I’ve felt that in my own life, so I based the lyrics on that idea. The lyrics use the contrast between certain expressions in English, and there’s a sense of playfulness that runs throughout.
I wrote the song “1-2-3” [also on the album] with David (Fremberg), who also worked on “Feel Like This.” Originally, we were just working on “Feel Like This,” but then we realized that if we kept focusing on this one song alone, we wouldn’t be able to come up with anything good. Instead, we figured we should play around with something else for a while and then come back to “Feel Like This.” And that’s how “1-2-3” came to be. We wrote “Feel Like This” and “1-2-3” in a single day.
The new EP has a good balance of English and Japanese lyrics. The last song, “Silent Parade,” is in Japanese, so the message and intent come through really strong.
There’s been a lot going on in the world recently, and perhaps because of that, the sight of people taking a position and asserting themselves has stuck with me. Asserting yourself is an impressive feat, you know. But if you think about it, being a singer-songwriter is similar, in a way. Singer-songwriters start out on their own, but they’re able to keep on making music thanks to the relationships they develop with all kinds of other people, like listeners or staff members. As they go on, that line of people becomes even longer. The question is whether, when you start out as in this silent parade, all by yourself, you can imagine all the people that will one day join in. Whether you can trust that to happen. That’s why it’s “Silent” and not “Alone.” I wanted to encourage people who step forward. They may feel like they’re alone, but when people have their sights set on the future and they keep pushing forward, they’re walking at the front of a long line of the people who will one day join them. When I started out, I thought I was all on my own, but now, as YU-KA, I’m surrounded by staff members and people who support me. Writing the song, I was struck once again by just how precious their presence is, and it made me want to make the YU-KA parade an even bigger one.
This interview by Hiroko Goto first appeared on Billboard Japan.
The details and entries for all 62 categories in the inaugural Music Awards Japan, set for May 21 and 22 in Kyoto, have been announced. Yellow Magic Orchestra (YMO) has been named the Symbol of Music Awards Japan 2025, the act that personifies the spirit of this year’s MAJ.
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About 3,000 entries were announced, with 256 songs up for Song of the Year, 167 artists in Artist of the Year, 171 albums in Album of the Year, 61 artists in New Artist of the Year, 100 songs in Top Global Hit from Japan and 24 songs in Best Song Asia.
Voting is currently underway among artists and creatives nominated for an award, plus media-related and other music industry professionals from Japan and overseas. The nominees will be announced on Thursday, April 17, and the award winners will be revealed at the ceremony set for May 21 and 22. All of the entries can be viewed on the official MAJ website, and Spotify is currently celebrating the entries with its “museum” playlist. Fans can check out playlists for each category on various streaming platforms including d Hits, Amazon Music Unlimited and Apple Music.
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Atarashii Gakko! took to the stage at the event in Tokyo announcing this year’s entries. The four-member group is slated to perform at the music event called matsuri ’25: Japanese Music Experience Los Angeles on Mar. 16 with Ado and YOASOBI, an event by the Culture and Entertainment Industry Promotion Association (CEIPA) that organizes MAJ.
In addition to the main categories mentioned above, MAJ has a total of 62 categories including: International Special Awards — awarded to songs that have won an award for Best Song or an equivalent prize in music awards in six countries — linked to award events in South Korea, China, Thailand, Indonesia, the Philippines and Vietnam; the award for Largest Live Audience honoring Japanese artists who attracted the largest crowds in shows; and the Honorary Award in Music Technology, which celebrates Japanese music-tech professionals who have contributed to the music industry on a global scale.
Fans can participate in the selection process for the following five categories: through Spotify’s voting function for the Best of Listeners’ Choice awards for Domestic Song and lnternational Song powered by the streaming platform; the Special Award: Karaoke for J-pop and Enka / Kayōkyoku powered by DAM & JOYSOUND honoring songs sung the most at karaoke; and for the Special Award: USEN Request Oshi-Katsu Request Artist of the Year powered by USEN honoring the song requested the most on the USEN Oshi-Katsu Request Ranking.
Yellow Magic Orchestra (YMO) has been named the Symbol of Music Awards Japan 2025, the act symbolizing the guiding principle that MAJ aims to achieve. The trio consisting of Haruomi Hosono and the late musicians Ryuichi Sakamoto and Yukihiro Takahashi formed in 1978, sparking a techno-pop craze in Japan and successfully touring internationally. The group was chosen as this year’s Symbol for the way they transcend borders and eras, showing a future that the MAJ strives to aim for. A YMO tribute concert will take place at the Kyoto International Conference Center on May 20, with performing artists and other details announced later.
International Special Awards: This category was established by CEIPA, the organizer of MAJ, in collaboration with music awards and their organizers in six countries: South Korea, China, Thailand, Indonesia, the Philippines and Vietnam. It recognizes songs that have won the award for Best Song or an equivalent prize at music awards in the six countries. The top executives of the music awards in each country, or those nominated by the top executives, will participate in MAJ as overseas voting members. The category aims to connect the countries of the Pacific Rim through music, such as by realizing collaborations between artists from various countries through the collaborations between music awards.
Largest Live Audience: This award honors the artist who attracted the largest number of people to their shows. Based on the research data of the Live Entertainment Research Committee — a group of organizations and companies that surveys the size of the domestic live entertainment market, instances of overseas expansion, etc., and compiles an annual report — the artist who attracted the largest number of people to their live performances in Japan in 2024 will be awarded. This award celebrates the activities of artists who have energized the live music scene that has been on the road to recovery since the end of the pandemic.
Best Radio-Break Song: Radio DJs/personalities, directors and producers from 99 radio stations across Japan, who are at the forefront of the music scene and in direct contact with listeners, will vote as special radio voting members. This category will select songs with innovative appeal that update the music scene through a professional perspective, based on the music airplay data compiled by radiko.
Overseas Voting Members (partial list):Lucian Grainge (Chairman and CEO, Universal Music Group)Rob Stringer (Chairman, Sony Music Group)Robert Kyncl (CEO, Warner Music Group)Lyor Cohen (YouTube & Google Global Head of Music)Annette Barrett (President, IMPF)Hannah Karp (Editorial Director, Billboard)Ellen Lu (Vice President of Regional Festivals at Goldenvoice)Alex Norström (Co-President and Chief Business Officer at Spotify)
After more than 50 years, Saskatchewan’s Regina Folk Festival is saying goodbye.
The festival’s board of directors released a statement announcing the cancellation of a planned 53rd edition for this summer. The board is instead winding down the festival’s operations, explaining that “economic challenges have become insurmountable.”
The longstanding festival had cancelled its 2024 edition in order to take a regrouping year. Last fall, the festival announced a 2025 edition would go ahead. In the months since, however, the board says it has become clear that it’s not financially possible to hold another event.
“Ongoing financial pressures from the pandemic, including stagnant or reduced funding, rising costs, and declining ticket sales, have created obstacles we can no longer overcome,” says the statement.
The festival is the latest Canadian live arts event to shutter, as the industry faces serious challenges in the wake of the COVID-19 lockdowns. Montreal’s Just For Laughs comedy festival filed for creditor protection last year, while the Vancouver Folk Festival announced it was shutting down in 2023, before the community — and an injection of funding — saved it.
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The Canada Live Music Association’s Hear and Now report, which measures the value of Canada’s live music industry, highlighted that globally, live music didn’t live up to projected performances in 2024.
“The live music sector in Canada has suffered greatly over the last five years and we are not immune,” the Regina Folk Festival (RFF) board states. “According to Festivals and Major Events Canada, it now costs 30% to 40% more than it did in 2019 to organize a comparable event.”
Like many folk festivals, the RFF is a non-profit. The festival has programmed some of Canada’s best-loved and most acclaimed artists, like Joel Plaskett, Alan Doyle and The Halluci Nation.
Emerging artists often get their first gigs at local folk festivals, and the folk festival circuit is a crucial space for like-minded artists to prioritize community and share best practices. But their grassroots nature also means those festivals aren’t necessarily able to withstand financial shocks.
“For 55 years, the Regina Folk Festival has been more than just a celebration of live music; it’s been a highly-anticipated weekend of community building where lasting memories were made,” the Board message concludes. “We look forward to discovering all the beautiful new events that will sprout in its absence. We encourage everyone to support the arts however they can.”
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As Festival Sponsorships Dwindle, Toronto’s Beaches Jazz Festival Calls On Brands To Support Canadian Arts
One of Toronto’s biggest summer music events, Beaches Jazz Festival, is calling on brands to support Canadian arts.
The free music festival draws 800,000 people a year, programming plenty of local and international musicians.
But as big brands increasingly drop their sponsorship of music events, Beaches Jazz Festival is issuing a direct appeal to Canadian businesses: amidst a wave of Canadian cultural nationalism, champion homegrown talent.
“This call goes beyond just Beaches Jazz,” festival founder Lido Chilelli tells Billboard Canada. “It’s a larger conversation about ensuring that Canada’s cultural events remain strong and independent.”
Even with government funding, festivals often rely on corporate sponsors to operate at a large scale. As the Globe and Mail reports, TD has recently pulled out of sponsoring some of the country’s biggest jazz festivals, including Toronto Jazz Fest and Calgary’s JazzYYC Summer Festival. In January, Vancouver International Jazz Festival, which also recently lost its title sponsor, put out a concerned call for donations.
Chilelli says that Beaches Jazz Festival typically sees strong interest from sponsors early in the year, but conversations have been slower this time around.
“We want companies to recognize that the Beaches Jazz Festival is more than just music — it’s a cultural event that brings communities together, drives tourism and significantly boosts the local economy,” Chilelli explains. “It’s an investment in community and culture.”
Chilelli points out that in a crowded digital landscape, it should be valuable to sponsor events that still provide in-person connection. Without brand sponsorship, though, festivals like Beaches Jazz aren’t able to program as many artists, leading to reduced opportunity for local arts.
Beaches Jazz Festival returns July 4-27, 2025.
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Artists Boycott East Coast Music Awards Following Departure of CEO
At the end of February, the East Coast Music Association announced the nominees for the 2025 ECMA Awards, but it almost immediately faced controversy.
Many prominent nominees have declared that they are withdrawing their nominations following controversy over the recent replacement of former CEO Blanche Israël.
That list includes acclaimed singer-songwriter Mo Kenney, nominated for rock/alternative release of the year, for “Evening Dreams.”
Explaining the move on Instagram, Kenney stated “I was nominated for an ECMA, but I am withdrawing and I will not be attending the conference. I do not agree with the lack of transparency around the sudden firing of former CEO [Blanche Israël], and what I would call essentially online bullying leading up to the firing. Much love and please do better @ecmaofficial.”
Others declining their nominations and boycotting the ECMAs include Indigenous rapper Wolf Castle, New Brunswick rapper Stephen Hero and Outside Music head Evan Newman.
Along with Classified, Juno and Polaris Prize winner Jeremy Dutcher had earned the most ECMA nominations, but he has withdrawn all eight nominations from the East Coast Music Awards in solidarity with other musicians who are boycotting the event.
“We need more than an award show on the East Coast,” Dutcher told CBC. “I hope this is a message to all other arts organizations that when we take on consultation with communities of artists, the artists might actually start to care about what happens … and they might start to get invested.”
A statement from the East Coast Music Association reads, in part: “We recognize that some have chosen to decline their nominations, and we respect their personal decisions. We also acknowledge the concerns that have been shared and remain committed to listening, learning, and fostering open conversations.”
The ECMAs will take place in St. John, Newfoundland, on May 8.
Read more here.