HS2024AmirahNativeArticle

Amirah’s story unfolds like a carefully plotted script, peppered with the unexpected moments that distinguish dreams from reality. This 18-year-old emerging artist isn’t just a fresh face in music; she’s a testament to the power of vision, resilience, and a faith grounded in the support of family. From recording her first EP while still in high school to signing with 10 Summers and Interscope, Amirah’s rise reflects an artist who’s balancing authenticity with industry ambitions—and doing it on her own terms.

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Amirah’s journey has been propelled forward by her dedication and the encouragement of platforms like Honda Stage, which shares her mission of uncovering stories that embody resilience, passion, and authenticity. Honda Stage champions emerging artists and brings audiences closer to the often-hidden journeys that fuel the music industry. Much like Amirah, the platform celebrates individuals who are redefining music through unique perspectives, unwavering commitment, and unfiltered creativity.

Raised in Virginia Beach, Amirah grew up in a family that knew how to cultivate dreams. “I was always about music—I needed it,” she says, remembering the countless times she would talk to her mother about wanting to be a singer. Her grandparents championed her budding passion, capturing every recital and piano performance, and her mother taught her about the power of faith and self-belief. “My mom would always say, ‘Speak it into existence,’” Amirah shares, her voice carrying a quiet confidence that hints at a wisdom beyond her years. And speak she did—writing down her dreams, rehearsing the vision in her head, and setting her sights on making them real.

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It was during the lockdowns of 2020, and like many artists, Amirah was channeling her energy into creating and refining her sound, writing songs, and imagining what it would take to break into the industry. She’d been a devoted fan of Mustard’s work for years, studying his production style and envisioning what it would be like to work with him. But the idea of actually connecting with him seemed like a far-off fantasy, something her mom used to say to encourage her: “You never know; one day, Mustard might come knocking!”

By 2021, Amirah was writing down all her goals, detailing her dreams, and practicing a manifestation ritual. She recalls that she’d just written a note in her journal that year, setting an intention to be signed to a major label by the time she was 16. She was 15 when the unthinkable happened—her phone pinged with an Instagram DM notification from none other than Mustard himself. In a message that was straightforward but powerful, he expressed his admiration for her work and wanted to talk more after seeing one of her covers online.

“I just remember staring at it, thinking, ‘This has to be a joke, right?’” she laughs now. “But it was real. And the best part? He didn’t just see the potential—I felt like he already knew the vision I wanted for myself.” They connected almost instantly, with Mustard helping her navigate the next steps, leading to her signing with Ten Summers and Interscope.

That DM wasn’t just a message; it was the manifestation of everything she’d been working toward.

By 2021, she was signed with 10 Summers and Interscope, making her one of the latest young artists to be mentored by the celebrated producer. “It felt like a fever dream,” she admits, still in awe of the trajectory that took her from a Virginia high school to recording studios in L.A. “I remember asking, ‘So, does this mean I can release music now?’ I didn’t know the process, but my team walked me through every step.”

That team—especially her managers and Mustard—has become an extension of her family, helping her navigate the industry’s highs and lows while supporting her growth as an artist. The creative back-and-forth with Mustard, she says, has been an anchor for her, one that’s reinforced her dedication to the work. “Sometimes I feel like my songs are corny, but he’ll listen and say, ‘No, you have to hear this through.’” With Ten Summers, she’s found a team willing to help her experiment while keeping her grounded, ensuring her artistic vision isn’t compromised.

Amirah isn’t an artist who’s chasing the flash and glamour often associated with success; she’s a self-described “earth girl” who takes comfort in simplicity. “I don’t need flashy stuff,” she says. “Knowing where I came from keeps me grounded and helps me hold onto my artistic vision.” Her home in Virginia Beach, with its coastal, laid-back vibe, serves as a touchstone that keeps her focused on authenticity rather than trends.

For Amirah, staying true to herself and finding balance in an industry driven by image and expectations isn’t a battle—it’s a principle. “I don’t feel pressure; I feel like we’re all just here to make dope stuff,” she explains. “It’s important to maintain who I am.” That ethos is reflected in her music, where each song offers a piece of her story, her evolution, and her soul. “My upcoming project is vibes, vibes, vibes,” she says, eager to share the songs she’s been recording since she was 16. “I hope people just have fun and feel connected. I want it to be a vision that everyone can understand.”

Beyond her music, Amirah is setting long-term goals that extend into acting and animated series, hoping to show her versatility as an artist with a personality that jumps off the screen. Her short-term plans, however, are all about staying in the studio, writing, and crafting music that resonates with audiences everywhere. “I want to write music that’s played in clubs but also tells the story of who I am,” she says, already visualizing the next stage of her career.

There’s a boldness to Amirah’s vision, but it’s grounded in faith—a faith she says is both personal and unshakeable. Her approach to setbacks is to turn to God, her family, and sometimes, a cathartic cry. “When I doubt, I pray,” she reveals, a simple phrase that carries the weight of her journey thus far. She’s learned that the road to success isn’t always easy, but she’s not one to give up. Each step she’s taken has reinforced her belief that with hard work, resilience, and a team who sees her potential, anything is possible.

Today, Amirah’s poised to make a name for herself in an industry that’s often more focused on profits than passions. But with her first EP out, a loyal team at her side, and a vision for what she wants to accomplish, Amirah’s on track to defy those odds. In her own words: “I hope everyone loves it, and I hope they can feel my heart in every song.” Amirah’s journey is one to watch—not just because of her talent, but because of the unwavering authenticity she brings to every note, lyric, and performance.

Through the Honda Stage platform, which is dedicated to uncovering the stories of determined and resilient artists, Mustard’s journey shines as a prime example of both grit and boundless talent. Honda Stage celebrates the individuals who shape music through a blend of vision and hard work, bringing fans closer to the heart of what drives an artist’s unique sound and journey. With a deft hand that melds infectious grooves with nuanced melodies, Mustard—formerly known as DJ Mustard—has cemented his status as a vital force in shaping the soundscape of hip-hop, R&B, and pop. Behind the shimmering façade of chart-topping hits lies a rich tapestry woven with experiences, inspirations, and an unyielding love for the art of sound.

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Born Dijon McFarlane in Los Angeles, Mustard discovered his musical calling at the tender age of 11—a time when many kids are still figuring out how to ride a bike or choose their favorite cartoon. “My uncle was a DJ,” he reminisces, his eyes lighting up with nostalgia. “I always wanted to be like him.” His epiphany struck at a party where his uncle left him to spin the tracks, igniting a lifelong romance with rhythm and sound. “Since I can remember, I’ve loved music,” he declares, underscoring the deep-rooted connection he has with it.

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Mustard’s rise to prominence is not merely a story of beats and bass; it is a journey that encompasses cultural influences, personal struggles, and a relentless pursuit of artistic integrity. His distinctive sound—a blend of West Coast hip-hop infused with elements of R&B and electronic music—has become synonymous with a new era of music. “I don’t think it was a specific genre that sparked my love for music,” he explains. “It’s about the feeling any song gives me.” This philosophical approach to music allows Mustard to traverse genres, drawing inspiration from a wide array of influences, from classic funk to contemporary trap.

His breakthrough came with the 2012 hit “Rack City,” a collaboration with Tyga that catapulted both artists into the limelight. This track was not just a chart-topping sensation; it was a cultural phenomenon, marking Mustard’s arrival as a powerhouse producer. The infectious rhythm and catchy hook defined an era, paving the way for Mustard’s subsequent collaborations with a plethora of artists, including YG, Ty Dolla $ign, and Nipsey Hussle. His production credits read like a who’s who of contemporary music, illustrating his ability to craft hits that resonate across demographics.

But Mustard’s success isn’t limited to individual tracks. His albums, such as Perfect Ten, have been lauded for their cohesive sound and innovative approach. The album not only solidified his position in the industry but also showcased his versatility, blending genres and exploring new sonic territories.

In 2013, Mustard took a significant leap by establishing his own label, 10 Summers. This move was not merely a career advancement; it was a commitment to nurturing emerging talent and creating a platform where artists could thrive. “I want to create a space where artists can flourish and be authentic,” he asserts, embodying a philosophy that prioritizes artistic integrity over commercial success.

The label has been instrumental in launching the careers of several budding artists, including Ella Mai. Her hit “Boo’d Up” became a global sensation, showcasing Mustard’s keen ear for talent and sound. He describes Ella as “an artist who brings a fresh perspective,” and their collaboration is a testament to his ability to recognize and cultivate talent that resonates with audiences.

More recently, Mustard has turned his attention to Amirah, an emerging artist whose potential captivated him from the start. “When I first came across her, I was drawn to her voice,” he recalls, excitement evident in his tone. “But then I saw her personality and thought, ‘Wow, this girl is special.’” Mustard’s instinct to reach out was immediate, fueled by a desire to collaborate and create something magical together. “I just knew if I could teach her things, we could really create something unique.” His commitment to fostering emerging talent is not just a business strategy; it is a reflection of his deep-rooted belief in the power of collaboration.

Collaboration is the lifeblood of Mustard’s creative universe. “Music is collaborative,” he asserts, living by this philosophy. “When you put two great minds together, you come out with something great every time.” This is not just a platitude for him; it is a guiding principle. Each collaboration is an experiment, a blending of ideas and perspectives that often leads to unexpected brilliance.

Yet, building that synergy requires a leap of faith. “I trust me; I don’t think I trust anybody besides myself,” he admits candidly. “But I have to stand on whatever I put out.” This self-trust fuels his willingness to explore new territories, ensuring he remains open to the unexpected. “I’m always looking to try something new,” he insists, embodying the spirit of a true innovator. His willingness to embrace risk is a hallmark of his career, allowing him to evolve continuously while maintaining his signature sound.

Reflecting on his journey, Mustard offers invaluable advice to aspiring artists: “Go for whatever you believe in and don’t be scared of the craziness of the industry.” His journey has taught him the importance of patience and the value of allowing others to shine. “Sometimes it’s okay to let other people do their thing, and you help them without trying to take all the credit,” he emphasizes, embodying a generous spirit that is often rare in the industry.

As Mustard stands at the intersection of artistry and entrepreneurship, his legacy is still being written. He has transformed the music landscape, not just through his own creations but by lifting others as he climbs. His journey is a vibrant reminder that passion, authenticity, and collaboration can create a symphony of success.

Mustard’s influence extends beyond the studio; it permeates the very fabric of modern music culture. As he continues to innovate, pushing boundaries and defying expectations, one thing is clear: Mustard’s love for music is not just a career—it’s an exhilarating journey, an ongoing dance of creativity that invites us all to join in. Whether through chart-topping hits, nurturing new talent, or redefining the art of collaboration, Mustard remains a beacon of creativity in an ever-evolving musical landscape, proving that true artistry knows no bounds.

About Honda Stage:

Honda Stage is a music platform that builds on the brand’s deep foundation of bringing unique experiences to fans while celebrating determined artists and their journeys of music discovery. Honda Stage offers exclusive, behind-the-scenes music content and inspirational stories from on-the-rise and fan-favorite artists, giving music fans access to the moments they love while celebrating the creativity and drive it takes to make it big.