Grammys
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The Grammy Awards aired a special tribute to Hip-Hop’s 50th anniversary with a star-studded lineup that included Will Smith and Queen Latifah.
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On Sunday night (December 10), the Recording Academy and CBS aired A GRAMMY Salute to 50 Years of Hip-Hop, a two-hour special dedicated to honoring the music and the culture that started in the Bronx in the early 1970s. The special was broadcast on CBS and showcased many of the legendary artists that made the culture what it is in medley performances, with Will Smith making a special appearance to reunite with DJ Jazzy Jeff for a performance as the Fresh Prince.
The pair were introduced by Questlove of The Roots. “In a year and a night full of hip-hop moments, this is a big one,” says Questlove who delved into their history. “I grew up idolizing these two from my hometown of Illadelpho. They were the first artist to ever receive a Grammy award for hip-hop. Back then, they weren’t invited to perform or accept their award on camera, which led to the hip-hop community sitting things out that year. But thankfully, a year later, their hip-hop invitation did show up and they did become the first hip-hop group to ever perform at the Grammy Awards.” The duo then captivated the crowd with a medley of their hits including “Brand New Funk” from their 1988 debut album and the theme song from Smith’s classic TV show The Fresh Prince of Bel-Air.
Other guests holding court on the mic at the event at Inglewood’s YouTube theater included Queen Latifah leading a medley of women in Hip-Hop, Public Enemy, Rakim, Doug E. Fresh, MC Lyte, Rick Ross, Jeezy, Jermaine Dupri, YG, Too Short, E-40, De La Soul, Akon, Black Thought, Nelly, Gunna and Chance the Rapper. Celebrities such as Regina King, Seth Rogen, and Lin-Manuel Miranda participated in introducing some of the medley performances during the special.
LL Cool J, who was an executive producer of the special along with Questlove and Shawn Gee of Two One Five Entertainment, Jesse Collins Entertainment, Dionne Harmon, Claudine Joseph, Fatima Robinson, and Jeannae Rouzan-Clay expressed his gratitude for being part of making it happen. “We’re celebrating 50 years of hip-hop. The goal was always to elevate and really celebrate the culture,” he said.
A GRAMMY Salute to 50 Years of Hip Hop is currently available on demand at Paramount+.
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Tyla, the 21-year old South African singer/songwriter, has exquisite timing.
She has broken big just as the Recording Academy added a new category this year, best African music performance. Her global hit “Water” reached No. 1 on Billboard’s U.S. Afrobeats Songs chart on Oct. 21, one day after first-round voting for the 66th Grammy Awards ended. On Nov. 10, “Water” was announced as one of the nominees in that category. This week, just two weeks before final-round voting begins, that hit breaks into the top 10 on the Billboard Hot 100. (Final-round voting extends from Dec. 14 to Jan. 4, 2024.)
Tyla couldn’t have timed her breakthrough, and her song’s emergence as a top 10 hit, better if she had done it all specifically with Grammy deadlines in mind.
Does having a hit right as Grammy voters are making their final selections make a difference? Let’s just say it never hurt.
And Tyla isn’t alone. Here are other songs in this week’s top 40 on the Hot 100 that are nominated for Grammys this year (or are from albums that are Grammy-nominated). We also included two artists with hits in the current top 40 who are nominated for best new artist (Jelly Roll and Noah Kahan).
The numbers shown are the song’s ranking on the Hot 100 dated Dec. 2.
3. Doja Cat, “Paint the Town Red.” Best pop solo performance
5. SZA, “Snooze.” Best R&B song, album of the year and best progressive R&B album (SOS).
6. Zach Bryan featuring Kacey Musgraves, “I Remember Everything.” Best country duo/group performance, best country song, best country album (Zach Bryan)
10. Tyla, “Water.” Best African music performance
14. Morgan Wallen, “Last Night.” Best country song (Note: Wallen isn’t nominated because he didn’t co-write the song.)
18. Luke Combs, “Fast Car.” Best country solo performance
21. Jelly Roll, “Need a Favor.” Best new artist
22. Jelly Roll with Lainey Wilson, “Save Me.” Best new artist, best country duo/group performance
23. Olivia Rodrigo, “Vampire.” Record of the year, song of the year, best pop solo performance, album of the year and best pop vocal album (Guts)
27. Chris Stapleton, “White Horse.” Best country solo performance, best country song
30. Miley Cyrus, “Used to Be Young.” Album of the year and best pop vocal album (Endless Summer Vacation)
31. Dua Lipa, “Dance the Night.” Song of the year, best song written for visual media, best score soundtrack for visual media (Barbie: The Album)
36. Billie Eilish, “What Was I Made For.” Record of the year, song of the year, best pop solo performance, best music video, best song written for visual media, best score soundtrack for visual media (Barbie: The Album)
37. Noah Kahan, “Stick Season.” Best new artist
Last week, the Recording Academy added Mick Jagger and Keith Richards as arrangers of the classical-shaded treatment of The Rolling Stones’ rock classic “Paint It Black,” which was recorded for a memorable cello scene in the first episode of Netflix’s Wednesday. Jagger and Richards are now listed alongside Esin Aydingoz, Chris Bacon and Alana Da Fonseca, who had been listed as the arrangers of the track when the nominations for best arrangement, instrumental or a cappella were announced on Nov. 10.
Wednesday, which debuted on Netflix in November 2022, has also aired cello renditions of Metallica’s “Nothing Else Matters” and Dua Lipa’s “Physical.”
This is the first Grammy nomination as arrangers for Jagger and Richards. The rock legends have shared 15 nods over the years; Jagger has achieved two more on his own. Jagger and Richards are also nominated this year for best rock song for co-writing “Angry,” which was the lead single from Hackney Diamonds, the band’s first studio album of new material in 18 years.
The Stones’ original version of “Paint It Black” was a No. 1 hit on the Billboard Hot 100 in June 1966. (The title was originally shown as “Paint It, Black,” apparently due to a typo.)
This is the second time Jagger and Richards have been nominated for a Grammy on account of a new recording that borrowed from a Stones classic. At the 41st Grammy Awards in February 1999, they were nominated for best rock song for The Verve’s “Bitter Sweet Symphony,” which was based on a sample from a version of The Stones’ “The Last Time” by The Andrew Oldham Orchestra. “Bitter Sweet Symphony” reached No. 12 on the Hot 100 in April 1998.
The Verve had obtained rights to use the sample of “The Last Time” from the copyright holder, Decca Records, but were denied permission from The Stones’ former manager, Allen Klein. Following a lawsuit, The Verve relinquished all royalties, and Jagger and Richards were added to the songwriting credits, alongside The Verve’s Richard Ashcroft. In 2019, a decade after Klein’s death in 2009, Jagger, Richards and Klein’s son ceded the rights to Ashcroft. The Grammy nods for Jagger and Richards (alongside Ashcroft) remain, however.
The Stones’ original versions of “The Last Time” and “Paint It Black” weren’t nominated for Grammys. In fact, The Stones weren’t nominated for a Grammy in any category until 1978, when their Billboard 200-topping album Some Girls was nominated for album of the year. How to explain the Grammys snubbing such all-time classics as “(I Can’t Get No) Satisfaction,” “Honky Tonk Women” and “Brown Sugar”? The Grammys were resistant to rock in the 1960s, and didn’t have genre categories exclusively dedicated to rock until 1979. The Academy attempted to make amends with the band in 1986 when it presented them with a lifetime achievement award.
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A record-breaking 2,400 people have joined the Recording Academy as part of the organization’s 2023 new member class. Fully half of the new class is composed of people of color, while 46% are under the age of 40 and 37% are women. The Academy calls these statistics “a demonstration of the Academy’s commitment to remaking its overall membership.”
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The Academy further said that the 2,400 new members includes 1,700 new voting members and 700 new professional members (people who work in the industry but aren’t involved in the creation of recordings). This brings the total current membership to about 14,000 – 11,000 voting members and nearly 3,000 professional members.
The Recording Academy’s membership model is community-driven and peer-reviewed to create a more diverse and engaged membership base. Since implementing this new membership model in 2019, people of color have gone from comprising 24% of the Academy’s total membership to 38%. The percentage of Academy members who are women has also increased in that time frame, albeit at a more modest rate, from 26% to 30%.
“I’m proud as our organization continues to evolve and build a membership body that reflects the diverse talents and backgrounds that make up our music community,” Harvey Mason, jr., CEO of the Recording Academy, said in a statement. “Our commitment to diversity and inclusivity, however, is an ongoing effort. While we celebrate our progress, we also acknowledge that there’s still more work that must be done. Our members play a crucial role in everything we do, so representation is integral to our mission of supporting and uplifting music makers.”
The Recording Academy reports that the new member class is 50% people of color, 37% white or Caucasian and 13% unknown. The 50% people of color statistic breaks down like this: Black or African American, 28%; Hispanic or Latin, 10%; Asian or Pacific Islander, 5%; South Asian, 2%; Middle Eastern or North African, 1%; and Indigenous or Alaskan native, less than 1%. Four percent replied that they prefer to self-describe.
In terms of gender, 54% of the new member class is male, 37% is female, 8% is unknown and 1% is non-binary. Less than 1% replied that they prefer to self-describe.
In terms of age, 46% of the new class is under 40, 40% is over 40 and 14% is unknown.
All of these numbers refer to total members — which encompasses both voting members and professional members.
The Recording Academy also specifically asked voting members in the new member class to indicate which genres they are most aligned with. (They could choose more than one genre, so the totals exceed 100%.) Pop leads, as expected, with 41%, followed by R&B (29%), rock (23%), rap (22%), jazz (21%), alternative (21%), global music (17%), classical (15%), dance/electronic (15%), contemporary instrumental (13%), American roots music (12%), gospel/Christian (12%), Latin (12%), country (11%), visual media (10%) and seven other genres that each had less than 10%.
Jazz and classical rank higher than their market share would indicate. Latin and country, two of the hottest genres of recent years, rank lower than their market share would indicate; notably, the Grammy nominations that were announced on Nov. 10 were light on Latin and country representation in the Big Four categories. Latin was shut out completely in those marquee categories, while country was represented by just a pair of best new artist nominees: Jelly Roll and The War & Treaty (and that husband-and-wife duo is primarily associated with Americana). This brought criticism from people in the Latin and country fields.
Full statistics surrounding the demographics of the new class can be found here.
The Recording Academy reports that it’s 98% of the way toward its goal of adding 2,500 women voting members by 2025. It expects to achieve this milestone next year, a year ahead of schedule.
The final round of voting for the 66th Annual Grammy Awards extends from Dec. 14 until Jan. 4, 2024. All voting members, including those welcomed in the 2023 new class, are eligible to vote.
In addition to voting in the Grammy Awards process, members can submit product for Grammy consideration, propose amendments to Grammy rules, run for a Recording Academy board position or committee, vote in chapter elections and more.
For more information on the Recording Academy’s membership process and requirements, visit here.
When the Recording Academy announced the 2024 Grammy nominations on Nov. 10, in the category of best compilation soundtrack for visual media, they showed only the artists who were nominated. They needed more time to determine who were the rightful nominees as compilation producers and music supervisors.
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The Academy announced those additional nominees on Tuesday (Nov. 28), adding to already impressive 2024 nominations totals for both Ludwig Göransson and Mark Ronson. Göransson, nominated as a compilation producer for Black Panther: Wakanda Forever – Music From and Inspired By, now has six nods for the year. Ronson, nominated as a compilation producer for Barbie, now has five (all for his work on that blockbuster film).
The directors of two of the associated films were nominated as compilation producers of the soundtracks to their films. Ryan Coogler is a nominee for Black Panther: Wakanda Forever. James Gunn is a nominee for Guardians of the Galaxy, Vol 3: Awesome Mix, Vol. 3.
Coogler has a second nomination this year, as a co-writer of the Rihanna smash “Lift Me Up” from that film. It’s nominated for best song written for visual media.
All three editions of Guardians of the Galaxy have been nominated for best compilation soundtrack for visual media, with Gunn among the nominees every time.
Brandon Davis and Dave Jordan each have dueling nominations in this category. Davis is nominated as a compilation producer of both Aurora and Barbie: The Album. Jordan is nominated as the music supervisor of both Black Panther: Wakanda Forever and Guardians of the Galaxy, Vol. 3. Jordan is also nominated as a compilation producer on the latter project, though he would receive just one Grammy if it were to win.
In similar fashion, Weird Al Yankovic, who was already nominated as the artist on Weird: The Al Yankovic Story, is also nominated as one of the compilation producers. (He, too, would receive just one award if that film were to win.)
Two of the nominated soundtracks are from TV shows. The 10-episode Aurora aired on Amazon Prime Video in March. Weird: The Al Yankovic Story aired on The Roku Channel in November 2022. If either wins, it would be the second soundtrack to a TV show to win in this category (which was first awarded in 2000). The first was Boardwalk Empire Volume 1: Music from the HBO Original Series, which won in 2012.
Here are the nominees for best compilation soundtrack for visual media with detailed credits:
Aurora (Daisy Jones & The Six)
Brandon Davis, Pete Ganbarg, Joseph Khoury & Blake Mills, compilation producers; Frankie Pine, music supervisor
Barbie: The Album (Various Artists)
Brandon Davis, Mark Ronson & Kevin Weaver, compilation producers; George Drakoulias, music supervisor
Black Panther: Wakanda Forever – Music From and Inspired By (Various Artists)
Ryan Coogler, Archie Davis & Ludwig Göransson, compilation producers; Dave Jordan, music supervisor
Guardians of the Galaxy, Vol. 3: Awesome Mix, Vol. 3 (Various Artists)
Kevin Feige, James Gunn & Dave Jordan, compilation producers; Dave Jordan, music supervisor
Weird: The Al Yankovic Story (Weird Al Yankovic)
Leo Birenberg, Zach Robinson & Al Yankovic, compilation producers; Suzanne Coffman, music supervisor
One of the most multifaceted — and busy — artists working today, Jon Batiste sometimes seems like a superhuman — a seemingly inexhaustible bundle of exuberance, creativity and energy. The New Orleans-bred, Juilliard-trained pianist, singer, songwriter and composer. With his band Stay Human, he spent seven years gaining a huge audience as bandleader on The Late Show With Stephen Colbert; he’s led “love riots” through the streets of New York, playing melodica literally among the city’s inhabitants; he’s won an Oscar and a Golden Globe as co-composer of the score for Pixar’s Soul; and he’s of course won Grammys, five last year alone, including album of the year for his We Are.
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But as the moving new documentary American Symphony shows, Batiste, like so many artists, has a complex private life that his public rarely glimpses. Capturing an especially high-and-low-filled year in Batiste’s life, it interweaves Batiste’s experience as he composes the ambitious titular orchestral work for a Carnegie Hall debut, with the harrowing journey he and his partner, the author-artist Suleika Jaouad, find themselves on when, after a decade in remission, her cancer returns — all shortly before his astounding 11 Grammy nominations arrive.
Directed by Academy Award-winning director Matthew Heineman — who followed Batiste and Jaouad for seven months, filming over 1,500 hours of footage — and coproduced by Barack and Michelle Obama’s Higher Ground Productions, American Symphony opens in select U.S. theaters today before arriving on Netflix Nov. 29 (the film features a poignant new song, “It Never Went Away,” which Batiste wrote with Grammy-winner Dan Wilson, out now on Verve Records/Interscope). On Feb. 4, he could potentially make another significant showing at the Grammys, where he has six nominations, before heading out on his Uneasy Tour: Purifying the Airwaves for the People Feb. 16, supporting his latest album World Music Radio.
In the days leading up to his film’s premiere, he spoke to Billboard about opening up his and Jaouad’s lives to Heineman’s cameras, the importance of artists’ mental health, and why at this point he has to “chuckle” at the Grammy chatter around him.
In the film, we see your composing process up close, and it looks much more collaborative than the usual symphony composer’s may be. Is that your typical process? I’m always composing, and it’s not so different actually with a large-form but also longform piece. It was more about thinking about the form, from point A, B, C, D all the way to Z before starting, and then composing into a form that could shift and change depending on what discoveries I made along the way. When I’m writing songs or instrumental music or just a tune, it can happen in the moment, it doesn’t have to happen before I start. [For a symphony] there’s a lot more pre-planning, and then figuring out symbolically with American Symphony how I wanted to use the music as an allegory for certain values, the philosophy that was underpinning it.
If you think about the term classical music — which I love and has probably the biggest influence on my artistry, besides American music and jazz and New Orleans — every composer that comes from that tradition was drawing on the folk musics and traditions they grew up with, the country and time they lived in. The core quest with American Symphony was: if the symphony orchestra and symphonic compositions were to address America today, if they were invented today and I was the inventor, what would I be drawing from, what would I see in my culture and in the American landscape and the milieu I come from? That was really exciting.
Growing up in the generation where streaming music became the norm, electronic music and all the different technological advancements that we’ve come to now see as the norm — all these different approaches to collaboration and music in general that didn’t even exist back when Beethoven was making the seventh symphony or when Duke Ellington was around, but we can still use the lessons of those compositions. Duke, who’s one of my heroes, if he knew a certain musician in the orchestra had a specific approach to playing high notes, or playing ballads, or leading a section, he’d lean into that and compose toward that, and that’s something I always have a voice for. There’s so much you can speak to that many composers before me were speaking to, but I had a unique opportunity here to do a lot.
Creativity and creating art is clearly an important part of your relationship with Suleika, but at the premiere of American Symphony, it almost seems like a real surprise to her. When you’re at work on new music, do you play it for her?
She’ll hear pieces of things and I’ll play things for her typically in fragments, or in a state where the grandeur of what it will be isn’t obvious yet. As you saw in the film there’s a process of it coming to life that can only happen when I’m in the room with the other musicians. So it’s kind of hard to show that to Suleika in full before it happens, it just has to become what it is through a process of constant listening, refinement, composition. A piece like American Symphony is never meant to be completely finished, it’s meant to be a vehicle that evolves over many many years with different folks who can take ownership of all the themes of the piece, and the form and structure. Fifty years from now, if this is played in another part of the world by different musicians, it would be its own unique version.
Jon Batiste in “American Symphony.”
Courtesy of Netflix
We see a lot in the film how you have to constantly navigate between the public face you show the world and what you’re contending with privately, with Suleika’s illness. Especially when the public seems to expect you to be this joyful person at all times, that seems really challenging.
It’s really something that I’ve struggled with for awhile. And I value parts of it as well — the idea of being able to bring folks a sense of uplift-ment in dark times, as a performer, an entertainer, an artist is something I value. But in general it’s been a struggle to navigate the humanity of being all those things. A lot of times I think that’s the case, which is one of the reasons why such an invasive film like this, and the vulnerability required of our family to share what you see, is something we wanted to move forward with. Sometimes pulling the curtain back is an opportunity for us all to tap into our humanity and not only see me in a certain way and realize, “Wow, these are things we all go through.” We can all grow from seeing it and have a deepened respect for this person we admire.
Suleika Jaouad and Jon Batiste in “American Symphony.”
Courtesy of Netflix
You’re incredibly open in the film about therapy, and about the mental health aspect of being an artist on the level you are. What was behind your decision to be open about this?
I hope it’ll be a beacon for a lot of artists. I fear that when people are successful, especially in a public sense, it creates an illusion of ease. I don’t ever want to make anyone feel lesser, or any artist feel like because they’re struggling in this crazy business with their mental state and fortitude that they’re not just like everybody else. Especially folks who are successful, you never know what somebody has given up or decided to do to get to where they are. We’re all just human beings dealing with the same set of things. It’s better if we show it more, rather than hide it away in a curated social media presence.
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Your stunning performance of “Freedom” at the 2022 Grammys is in the film — contextualized with a very clear picture of what you and Suleika were going through at the time, which makes seeing its exuberance especially astounding. Watching it now, what do you see?
It’s tough to watch the film. I don’t have a good barometer because I’ve only seen it a handful of times over the course of the edits. I do have a sense of what the film is like, and living through those moments, the Grammys performance was very much a lot of catharsis, and also a lot of vindication. Just being present in the moment was a difficult thing for me to do given where Suleika was and how much I wanted to be there with her, but also knowing how much she wanted me to be in the moment I was in. So the performance was a great way of zeroing into the moment and, as it always is for me, just channeling and trying to lift the present to a place of transcendence to what we do on the stage. And that moment in particular was more like that than winning the awards we won — it was just a real manifestation of what I do, and what all those artists in there, what I imagine drives them: the performance, not the awards.
Jon Batiste accepts the album of the year award for “We Are” onstage during tat the 64th Annual Grammy Awards held at the MGM Grand Garden Arena on April 3rd, 2022 in Las Vegas.
Christopher Polk for Variety
We hear in voiceover some of the detractors who were rather loud in the wake of your big Grammy wins. How aware were you of that narrative in the moment, and how did you approach including it in the film, which I assume wasn’t easy?
I’m at a point, to be frank, that I don’t really care. These are things I’ve gotten used to in terms of creating music and doing things that are speaking to the culture, doing things that are counterculture, things that are perceived to be one way when they’re completely the opposite of that. I’ve been perceived to be an institutionalist, and to be not institutional enough. To be a person who is too sophisticated, and to be someone who is dumbing down what they do too much. To be a person who is a part of a fix in the system, someone who comes out of nowhere, and also as the industry darling or the vet or the favored one, who’s constantly had privileges. What that tells me overall, since I’ve been doing this from the age of 15 in New Orleans, is just that I have longevity and I have impact.
Even the fact of the symphony upon its performance at Carnegie Hall — which I unabashedly will say was a cultural moment, if not just for New York then for our country, for music — for there to be no critical review or discussion that was remotely intelligent discourse, with so many firsts [achieved with it that] I’ve lost count? I’m just so used to it. Twenty years in, you just kind of chuckle about it. Eventually, maybe, people will catch on, but I don’t really do it for that. Ultimately it’s just a matter of doing what I’m doing and doing what I love.
Next year could be a watershed moment for contemporary R&B at the Grammys, particularly in the General Field. With SZA leading all nominees at the 2024 Grammy Awards with nine nods and Victoria Monét (seven) and Coco Jones (five) right on her heels, a new class of R&B powerhouses is looking to make a major splash on Music’s Biggest Night.
At the top of 2023, Beyoncé became the most-awarded act in Grammy history thanks to her triumph in best dance/electronic album for her seismic Renaissance album. That same record — which won three additional Grammys and spawned a pair of Billboard Hot 100 top 10 hits — reigned victorious at the Soul Train Awards, where it secured the “Cuff It” singer her fourth album of the year win at the ceremony.
The Soul Train Music Awards launched in 1987 with a star-studded ceremony co-hosted by Dionne Warwick and Luther Vandross. Intended to celebrate the best in R&B, soul, rap, jazz, and gospel music, the Soul Train Music Awards predate any Grammy categories honoring rap and R&B albums. The Recording Academy introduced best R&B album (along with such other “genre album” awards as best pop album, best rock album and best country album) in 1995, with best rap album arriving the following year.
So, just how often do the winners of the Soul Train Music Award for album of the year sync up with the Grammy winners for best R&B album, best progressive R&B album and best rap album? While Soul Train cannot always be used as a proper precursor there is certainly considerable overlap between the two shows.
Every Soul Train Music Awards ceremony since 1995 — barring 2020 — has found the show’s album of the year winner getting, at the very least, a nod in its respective genre category at the corresponding Grammy ceremony. There have been 15 instances in which the Soul Train album of the year winner won the Grammy for their respective genre category. But there’s a catch.
For the the ceremony’s first nine years (1987-1996), album of the year was split into male, female, and group, with additional categories for rap, jazz and gospel albums. From 1997 to 2003, the awards were consolidated into a single R&B/soul or rap album of the year category. In 2004, Soul Train experimented with dropping genre specifications, presenting an award simply titled “album of the year.” They returned to the male, female, group split from 2005 to 2007, ultimately settling on one album of the year category from 2009 onwards.
Here’s some more Soul Train Music Awards lore: the 2008 ceremony was canceled due to the 2007-08 Writers Guild of America (WGA) strike. Luckily, the 2023 WGA strike ended in time for this year’s Soul Train Music Awards.
This year’s Soul Train album of the year nominees are SZA (SOS), Victoria Monét (Jaguar II), Coco Jones (What I Didn’t Tell You – Deluxe), Babyface (Girls Night Out – Extended), Burna Boy (I Told Them…), Ari Lennox (age/sex/location), Janelle Monáe (The Age of Pleasure) and Summer Walker (Clear 2: Soft Life – EP).
The 2023 Soul Train Music Awards will air on Sunday, Nov. 26, at 8 p.m. ET/PT on BET and BET Her. SZA, Summer Walker and Usher lead all nominees with nine nods each.
Here’s a brief overview of which albums have triumphed at both the Soul Train Music Awards and the Grammys.
1995
You’ve probably heard that women swept the Big Four awards at the 2023 Latin Grammys for the first time in the show’s 24-year history. The show was held on Nov. 16 in Seville, Spain. Colombian singer Karol G won album of the year for Mañana Será Bonito, which made history as the first all-Spanish language album by a […]
This past week has been one of the big ones on the music calendar, with the Recording Academy announcing the nominees for the 2024 Grammy Awards, set to take place on Feb. 4. When they were unveiled, one of the year’s biggest honorees was Victoria Monet, whose album JAGUAR II was a critical smash when it debuted in September of this year. Monet, who started her career as an artist in a girl group before seeing success as a songwriter for Ariana Grande, Blackpink, Travis Scott and others, earned seven nominations, the second-most of any artist, including nods in the coveted best new artist and record of the year categories.
The nominations span a variety of areas: in addition to best new artist and record of the year for her song “On My Mama,” she earned nods for R&B album, R&B performance, R&B song, traditional R&B performance and engineered album, non-classical, recognizing her for artistry, songwriting, performance and overall quality. It’s a testament to Monet’s work rate and vision, as well as to the team around her, including manager Rachelle Jean-Louis, who earns the title of Billboard’s Executive of the Week.
Here, Jean-Louis discusses the work and planning that went into setting up and delivering JAGUAR II, how the album campaign extended into every facet of Monet’s career and the dedication and teamwork that it took to pull off a feat that is now being recognized with so many nominations by the academy. “One thing I’ve heard people say is, ‘If the music is great, people will find it,’” Jean-Louis says. “Sure — but they’re more likely to find it if you can give them as many touch points and opportunities as possible.”
This week, Victoria Monet was nominated for seven Grammy Awards, including best new artist and record of the year, the second-most of any artist for the upcoming 2024 awards. What key decisions did you make to help make that happen?
The first important decision was made years ago, on the heels of her writing two No. 1 records. She had an opportunity to open on a tour she was excited about, and I advised she focus on her artistry and developing an identifiable world and sound, specifically as an artist, for fans. That was our first “tough” conversation — convincing someone I’d just started working with to pause and reflect on the big picture. We focused on developing her own sound with longtime collaborator D’Mile. That world became JAGUAR — the first project we released independently in 2020, and now, JAGUAR II. I A&R’d and co-executive produced both projects and worked alongside her and D’Mile to make something we were all proud of.
The next important decision at that time was choosing to stay independent and partner with Platoon for the first JAGUAR so she had full creative autonomy and as bulletproof of an identity as possible before going back into a major label system. Back then, she had interest from the majors because of songwriting success, but I wanted loyal core fans there for her, not just anyone she was affiliated with, so if and when she did decide to partner with one, it would be a true partnership to help amplify her vision. JAGUAR II was released via Lovett Music in partnership with RCA Records to help her music reach new heights.
She was a songwriter for years before beginning her recording career, which is not always an easy transition for artists to make. How did you help that process, and what were the challenges involved?
This is actually a common misconception. Victoria did start her music career as an artist; she was signed in a girl group that ended up getting dropped from their label. To provide for herself and keep working while sorting out contracts and having developed further under an incredible songwriter like Lashawn Daniels, who wrote hits like “Say My Name” for Destiny’s Child, she tried to keep her dream of artistry alive by songwriting. It can be incredibly difficult for people who have success as songwriters first to be able to brand themselves and differentiate the songs they write for others from their own work. Victoria has always been great at that. Victoria’s artistic voice really is unique. After the music was made, I wanted to make sure her visual identity was credible and set her apart. I searched Vimeo for hours looking for directors before finding Valentin Petit, an incredible French director, to shoot “Moment” as the first true music video from JAGUAR. It’s important to me that the visual art match the caliber of the music. We have an incredible creative team that is dedicated to that, which you can see by the videos for JAGUAR II. Our creative director Charlotte and art director Jess are both fearless, talented women who work hand in hand with us to push the art and story forward.
This nominated album, JAGUAR II, is the second half of a two-project series. How did you approach the entire rollout differently from perhaps a more traditional release schedule?
Attention spans are so short. One thing I’ve heard people say is, “If the music is great, people will find it.” Sure — but they’re more likely to find it if you can give them as many touch points and opportunities as possible. When we first started talking about the rollout for JAGUAR in 2019, we were going to do three parts to be consistent and give fans more chances to discover Victoria and her music. More singles to focus on one at a time to point back to a cohesive world. We didn’t plan for a pandemic to happen in the middle of that process, but we adapted and released four singles off a nine-song project to keep it going consistently for as long as possible over the course of a year. A lot of the rollout for both JAGUAR and JAGUAR II is sustained by content in between our videos and singles, and great press moments thanks to our longtime indie publicist Dana Meyerson at biz3. We released two singles in 2021 after the birth of her daughter to stay in the conversation, did her first pre-show award show performance at BET Awards that year, then revisited the remaining songs for JAGUAR II.
Coming back to the remaining music years later, Victoria felt something was missing and that she could do better, so I set more sessions for her. Those songs were “Cadillac,” “Party Girls (feat. Buju Banton),” “Alright” produced by Kaytranada, “How Does It Make You Feel,” “Stop (Askin Me 4Shyt)” and “On My Mama.” More than half of the album. She was right.
For JAGUAR II specifically, how did you want to present it, given it was such a long-awaited project and yet, also, her debut album?
Victoria is one of the most dedicated perfectionists I’ve ever met — in the way that I imagine the greats I’ve always respected were when they created some of the most important albums of our time. We wanted to continue the theme of JAGUAR being a representation of Victoria as a complex Black woman, making sure each song showed another side of her so it could speak to women everywhere. We still believe in albums as experiences, not chasing singles, so that was a determining factor of what songs to pick to represent JAGUAR II. The singles were all different enough to keep fans engaged and looking forward to the album.
We started with “Smoke” featuring Lucky Daye since it continued the sound established with D’Mile on the first project. It served the true R&B purists in her fanbase. Victoria felt strongly about “Party Girls” as the next single to get out ahead of the summer given the island influence. Our label supported her vision to deliver a visual that continued to elevate her art, and it accomplished that by raising the bar for her.
“On My Mama” was the easiest entry point for all of the above — there’s enough musicality for the purists, a recognizable sample that isn’t overused, a hip-hop element to bring in new fans, a universal celebratory message and an incredible video with choreo that continues to have its own viral moment. It’s an ode to Black culture and Victoria’s identity on multiple fronts as a Black woman. “On My Mama” is where she arrived, right before we put out the album. Thanks to our passionate radio team led by Sam Selolwane, “On My Mama” has hit No. 1 on urban radio and is making its way across the charts at other formats as well.
In addition to the singles, the key to this rollout was using her live show to propel the music. Victoria is an incredible performer. In March of this year, we kicked off her new era with “Smoke,” and quickly followed with the announcement of her first-ever solo show in partnership with Spotify to bring the experience to Los Angeles. We did this again right after “On My Mama” came out in June, announcing her highly anticipated first solo tour, which sold out in minutes. By the time the album came out, we had a sold-out tour for loyal fans and so much positive feedback on the songs. The tour intentionally brought most of the songs on JAGUAR II to life to keep people going back to the album after its release. Word of mouth, whether via the Internet or real life, is still some of the most valuable advertising, and the tour has accomplished that.
There is a wide breadth to these nominations, which celebrate artistry, songwriting, performance and overall quality. What does that say about Victoria as an artist, and to the work you guys have put in?
It says a lot about Victoria. Her dimensions as an artist are mirrored by her dimensions as a person: she’s already wearing many hats of intersectionality as an openly bisexual Black woman. She’s also a mother, so these nominations are already serving as lessons for her daughter that she can do whatever she chooses to. It’s a beautiful thing to watch Victoria be nominated as an artist for the first time and share that experience with her daughter, who is also making history as the youngest ever to be nominated. Representation matters deeply. The nominations amongst her peers in the Recording Academy speak to seeing the range of her skills, each of which she works hard to hone.
The nominations speak to the years of hard work collectively by Victoria and our largely female team. It’s a largely affirming moment in my own life and career for every time I thought maybe the world would not recognize what I have been working hard to get people to see and sacrificing time with family and loved ones to do. I advocated for a difficult path in favor of creative control for Victoria and she trusted me.
I’m an independent manager that is also an openly queer Black woman. I’m a first-generation American and daughter of Haitian immigrants. This is something I have dreamt of since I was a kid. The majority of superstars have male managers, and most of them are white. While the journey was incredibly difficult and at times isolating, it makes these nominations very rewarding for me personally. It’s a reminder to trust my instincts. This is a moment for our entire team, in which we are being seen. Everyone has been working tirelessly at their crafts before meeting Victoria and came together to make something we are all proud of.
What can all these nominations help you guys further accomplish moving forward — and what is next for you guys?
The nominations have started opening doors to opportunities our team has been pitching and campaigning for Victoria for years, but the work doesn’t stop. There’s certainly a tangible validity to them that is really helping our cause. Things aren’t necessarily automatically easier or not requiring work per se, but they absolutely are helping as another co-sign to the credibility of Victoria as an artist.
Victoria has been telling me just about every week she’s been doing promo, touring or working that she can’t wait to get back in the studio because she’s inspired, and I can’t wait to dive back into the creative process. There’s still so much to do. We’re looking forward to releasing more music and content and doing more collaborations. We’re excited to bring her live show to more people and continue to build her audience globally. She’s expressed a desire to act as well.
And what do these mean for you as a manager?
I want to be able to continue to open doors for myself and others through these nominations. I have two stellar artist clients — one being Victoria and one being an incredible rising vocalist named Saint Harison that I want to make sure reach as many people as possible with their talent. The journey for Victoria has been an incredible story that people are authentically connecting to. I’ve always been a creative first and foremost, and my heart has been in storytelling. Whether that’s helping to get out the stories of my clients or telling stories of my own, that has been the root of my passion that I’m excited to keep exploring.