glow beverages

This content was created in partnership with Kara Major. Kara Major is an ambassador of GLOW Beverages.
Emerging from the dazzle of neon lights and the infectious rhythm of electronic beats in Miami, EDM sensation Kara Major is taking 2023 by storm. Her recent track “Everything Works Out,” fuses soulful lyrics with pulsating melodies. Featured in publications like SweetnSour Magazine and Earmilk, its success spoke volumes to her core fanbase’s zeal and the weight of the message she bore.

Major’s previous professional settings— a mix of offices, board rooms and sports teams— plays a pivotal role in her approach to music. Writing songs and constructing beats has been second nature to her for as long as she can remember. Major used music as an outlet to combat the day’s monotony and satisfy her urge to release her pent-up emotions. Drawing on both celebratory moments and heart-wrenching experiences, Major’s music offers not just entertainment but comfort and hope for her fans. With a sizzling new music video that dips in the abstract, Kara’s larger than life message is reaching listeners across the country. 

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Kara Major’s latest single “Glow”

Her latest track, “Glow,” is the third in her homage to mantric principles and has garnered significant attention from both media and brands. The single piqued the interest of GLOW Beverages, an electrolyte beverage company that is quickly gaining popularity. Partly owned by Kylie Jenner and Dallas Cowboys quarterback Dak Prescott, the drink is a cult favorite for clubgoers and a guilty pleasure for techies. Now, Major is a member of a group of key influencers who are partnering with GLOW to connect with consumers, hooking onto both Kara’s song and the drink’s radiating personality.

Challenges and adversities have been part and parcel of Major’s journey. Every artist faces hurdles, but it’s these challenges that give music an edge and a rawness that listeners connect with deeply. Major’s ethos, which she shared with POP CULTUR, is clear: “Believe it to see it. Knowledge is the precursor to experience. Keep reaching for new information; new inspiration and new futures will find you.”

Kara Major in her music video for “Glow”

Łukasz Rucinski, Black Parrot Media

Beyond her music, Major has a greater vision. She is eager to collaborate with giants in the self-care and motivational speaking communities like Esther Hicks and Tony Robbins. What stands out is her belief that everyone has their own “inner music.” Major’s message to her fans and the world at large is rooted in the philosophy of finding one’s inner light and letting it “glow.” 

With her unique blend of musical talent, introspective lyrics and a vision that transcends the boundaries of EDM, Kara Major is making her place in the industry and setting her Major message in motion.