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LE SSERAFIM’s “Fearless” hits No. 1 on this week’s Billboard Japan Hot 100, dated Feb. 1, preventing Official HIGE DANdism’s “Subtitle” from extending its all-time record for weeks at No. 1.

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The six-member girl group’s first single in Japan ruled physical sales with 321,717 copies sold in its first week. In other metrics of the chart’s measurement, the single came in at No. 7 for video views, No. 14 for radio airplay, No. 41 in downloads, and No. 55 in streaming, leading this week’s song chart with 9,376 points overall.

After scoring its 12th week at No. 1 on the Japan Hot 100 last week, Official HIGE DANdism’s “Subtitle” slows down in all metrics besides radio and slips to No. 2 for the first time in nine weeks with 8,687 overall points, down by about 8 percent from the previous week.

This week saw the breakthrough of girl groups on the Japan Hot 100. TWICE’s “Moonlight Sunrise” jumps 20-5, fueled by streaming (No. 5, up 127 percent from last week) and video (No. 2, up 12 percent). Rising five-member K-pop group NewJeans’s “Ditto” also breaks into the top 10 after crawling up the list these past several weeks (12→18→13→12→11→10). The track was powered by streaming, coming in at No. 4 for the metric.

The Billboard Japan Hot 100 combines physical and digital sales, audio streams, radio airplay, YouTube and GYAO! video views and karaoke data.

Check out the full Billboard Japan Hot 100 chart, tallying the week from Jan. 23 to Jan. 29, here. For more on Japanese music and charts, visit Billboard Japan’s English Twitter account.

Smashing Pumpkins will rock Australia this April for a 10-date festival run, dubbed The World Is A Vampire and featuring touring buddies Jane’s Addiction.
Takings its name from the opening line of “Bullet with Butterfly Wings,” from the Pumpkins’ Grammy Award-winning third studio LP Mellon Collie and the Infinite Sadness, Vampire is the brainchild of founder and frontman Billy Corgan.

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Set to kick off April 15 at Stuart Park, Wollongong, Vampire criss-crosses four state and comes to a halt April 30 at Broadwater Parklands, on the Gold Coast.

The trek reunites Smashing Pumpkins and Jane’s Addiction, which joined forces for a major U.S. tour in 2022, Spirits on Fire.

Also on the bill are ARIA Award-winning punk rock heroes Amyl And The Sniffers, alongside Sydney rockers RedHook and seven-piece guitar band Battlesnake, plus local acts.

The alternative music fest promises a break from traditional programming by pitching wrestling matches from Corgan’s NWA (National Wrestling Alliance) with WAOA (Wrestling Alliance of Australia) as part the daily activities.

One World Entertainment is producing the Australian jaunt. General tickets are released midday local time on Friday (Feb. 3).

The World Is A Vampire Festival 2023 Australia tour dates:

April 15 — Stuart Park, Wollongong NSW

April 16 — Sandstone Point, Bribie Island QLD

April 18 — Hordern Pavilion, Sydney NSW *

April 19 — Newcastle Entertainment Centre NSW *

April 22 — Hastings Foreshore, Mornington Peninsula VIC

April 23 — Kryal Castle, Ballarat VIC

April 26 — Adelaide Entertainment Centre SA *

April 27 — PICA, Port Melbourne VIC *

April 29 — Nepean Aerospace Park – Penrith NSW

April 30 — Broadwater Parklands, Gold Coast QLD

J-pop star Mika Nakashima sat down with Billboard Japan for its Women in Music interview series highlighting women flourishing in the Japanese music industry. The initiative launched this year in the same spirit of Billboard’s annual event celebrating women since 2007. Billboard Japan aims to elevate women who continue to break new ground in Japan’s music business through contents including interviews, live performances, and panel discussions.

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For over 20 years since her sensational debut, Nakashima has continued to take on new projects while staying true to her unique style. This year, the 39-year-old singer released a self-produced album with songs she wrote herself, aptly entitled I. “‘Mika Nakashima’ is the work of the supporters around me,” she notes, and true to her words, she established her career by maintaining the flexibility to update herself by being open to the voices of the people around her.

Were there any women you looked up to as as role models growing up?

Mika Nakashima: I suppose it’s the same for anyone when they’re little, but the cool women in my life were my mother and older sister. Still, I thought my mom was an ordinary parent until I went out into society, but as I began working part-time and the number of adults around me increased, I realized that my mom was pretty awesome and started noticing the great things about her. I still remember a lot of the things she said to me and I think I listened to her because I longed to be like her at the time.

She sounds like a lovely person. Could you share something she said that you still take to heart?

Among many things, she often used to say, “If you borrow something, return it cleaner than when you borrowed it.” I still think back to this and it’s become my foundation of sorts. I mean, literally, it’s important to treat something you’ve borrowed with care and return it in a clean state, but recently I’ve been interpreting it more like, “Even my body is something being borrowed and must be returned to the gods in a clean state.” I know this sounds kind of woo-woo [laughs] but because of my mom’s words, I’ve come to think that I need to be prepared to return everything in a beautiful way. I’m grateful to my mom for giving me words during my childhood that are like hints still relevant today as an adult.

Has your image of an ideal woman changed with age and experience?

It hasn’t changed much. I admire cool women and have always wanted to be one. When I was younger, I think I was aiming for a more superficial, visual coolness, but now I know that the quality has to come from within and adjusting the surface isn’t enough. “Being cool” is about how you live your life, and age and experience helped me realize that.

What’s your definition of a cool woman?

Someone who has the ability to be open to the ideas of those around her and to organize them. Maybe it’s because I work in the music industry, but I feel that it’s easier to stick to your own opinion and that it’s more difficult but important to take in the ideas of the people around you. Thankfully, I’m surrounded by talented people and consider it my role to do what I can to let them show their strengths and enjoy themselves.

That’s a great way of thinking. When did you start thinking this way?

Since my debut, and this idea hasn’t changed for a long time. I started working in the industry when I was 18 years old, completely clueless, and wouldn’t have been able to do anything without the help of the people around me. They took me by the hand and taught me every step of the way each day, and I’ve always thought that I just happened to be the one with the role of singing in front of the audience.

Are there any parts that have changed?

In terms of lyrics, there are some aspects that I interpret differently now than in the past, when I had less experience. When asked to sing songs from the past, some artists seem to feel, “But my current ones are good, too,” but I consider it a valuable opportunity to express a new aspect of those songs that can be performed because I’m the person I am today. In the past, I think that by singing those songs, I was trying to bring myself closer to the image of the strong woman being depicted in them.

As you said, many fans must consider you as being strong and cool, but is there a gap between who you really are and your public image?

I’m glad if people consider me that way, but that image and the actual me are probably completely different. But that doesn’t mean the image of “Mika Nakashima” is something we intentionally created. It’s just that I was too nervous and shy to speak well when I appeared on music programs on TV, or that my facial features look cold. All of those things added up to create the image. I’m actually a lively person that gets everyone involved, and am loud in my dressing room. Meeting people and chatting with them helps me relieve stress.

Did you find it stressful to have that gap between your public image and real self?

It was actually nice for me that people thought of me differently. I must have been intimidating or something but not too many people came up to me, so that worked out well because I’m pretty shy. I don’t really mind if people come up and talk to me, though.

You wrote all the lyrics and music for your self-produced album released in May. How does the songwriting process affect you?

When I write lyrics, I feel kind of glad that I have my emotional ups and downs. There were times when I felt bad about myself for being that way, but I’m able to write songs because I feel all kinds of emotions. I have to face myself when I’m writing lyrics so it releases stress and I find words I want to say to myself. I also sometimes hold up an ideal, thinking, “I want to be the kind of person who would say such things.”

Does being a woman influence your musical activities, including songwriting?

I thought about this again for this interview, but I personally don’t think it’s influenced me too much. It doesn’t matter if I wear a skirt or pants onstage, or use “boku” as the first person (generally used by men) in my lyrics. One thing I did think of, though, is that women (in Japan) are more likely to be accepted if they’re “innocuous.” For example, I have tattoos. Sometimes when I upload a photo of myself wearing something that shows a tattoo, some online media writes an article on it. I’ve been fortunate enough not to bear the brunt of this general tendency to put people down for standing out, but it’d be sad if there are artists who hold back from expressing something because of it.

Are there any female artists or songs that empower you?

To be honest without being shy, the artist I like the best right now is me. My songs are the ones I want to listen to. I probably feel this way because of the things I’ve accumulated over the past 20 years. I had no confidence at all in the past and used to stand on stage feeling apologetic. I made countless mistakes, and there were times when I was depressed because of my hearing problems. But now I’m able to create works that I think are fabulous. I can’t quit this job until I give back to the people who’ve supported me.

Listen to an exclusive playlist curated by Mika Nakashima below or here.

—This interview by Rio Hirai (SOW SOWEET PUBLISHING) first appeared on Billboard Japan.

K-pop fans will hit the jackpot when a new music festival comes to Las Vegas later this year.
Billboard can reveal exclusive first details for the inaugural We Bridge Music Festival and Expo, a new two-day music fest and three-day exposition celebrating Asian entertainment and culture hitting the Michelob ULTRA Arena at Mandalay Bay Resort and Casino and the Mandalay Bay Convention Center.

Billboard chart-toppers ENHYPEN are headlining the fest, marking the K-pop boy band’s latest U.S. arena performance. K-pop solo superstar Kang Daniel will join ENHYPEN, as will girl groups fromis_9, Dreamcatcher and VIVIZ, boy bands CIX and ONEUS, R&B-pop star BE’O, and more at the Vegas arena that hosted events like 2022’s Latin American Music Awards and Latin Grammy Awards.

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Alongside the concerts, the GRAMMY Museum will host a stage throughout three days on the expo floor, promising special performances and Q&A panels with the festival performers open to all attendees. Each artist panel will include “hi-touch” meet-and-greets with the artists for qualifying ticket holders.

The Grammy Museum in Los Angeles has hosted conversations and live performances from a range of Asian and Asian American talent in its years of public events, featuring BTS, Steve Aoki, Tiger JK, Yoonmirae, Lang Lang, Amber Liu, Lay Zhang, ATEEZ, Woosung, ENHYPEN and more.

In a press release, We Bridge also promises to bring attendees “what is now, new, and next in Asian music, media, art, and fashion.”

The destination event comes via Infinite Prospects Entertainment, the production and management company focused on bridging Asian media with western culture in the States, with the support of MGM Resorts International.

Previously, the two companies joined forces for a coordinated, city-wide celebration for BTS’ record-setting string of sold-out shows at Allegiant Stadium last April that included pop-up shops, Bellagio Fountains performances, and Vegas’ top attractions all glowing in the band’s signature color purple.

“I’m honored to be bringing a celebration of Asian culture to Las Vegas, one of the most culturally blended cities and entertainment capitals in the world,” says Alex Kang, CEO of Infinite Prospects Entertainment. “With the rise in Asian entertainment into mainstream prominence, we wanted to bring more awareness and access to artists, talent, and brands within our community. We are excited to have K-pop at the forefront of We Bridge’s music showcase this year as the industry’s impact and popularity continue to grow. We see this as our humble beginning and have a vision of building an even bigger stage that is widely representative of all Asian talent.”

Adds Chris Baldizan, MGM Resorts’ executive vice president of entertainment: “K-pop has quickly become a global phenomenon which Las Vegas experienced first-hand last year with BTS’ incredible sold-out concerts. The We Bridge event gives us another opportunity to partner with Alex Kang and his team to deliver multicultural experiences of music, media, art and fashion to the destination.”

Meanwhile, the Grammy Museum says its involvement honors its goal to connect music genres and diverse backgrounds just like millions will see at this weekend’s upcoming Grammy Awards on Feb. 5.

“Our mission includes paying tribute to our collective musical heritage while also celebrating the dynamic connection in people’s diverse backgrounds and music’s many genres,” says Michael Sticka, president/CEO of the Grammy Museum. “We look forward to celebrating Asian entertainment and culture by bringing our renowned public programming to the We Bridge stage.”

We Bridge Music Festival and Expo comes to Las Vegas from April 21-23 with tickets and packages on sale now. More information will be announced soon, including additional talent, ticket sales and programming details. For up-to-date news, fans can follow @webridgeexpo on Twitter and Instagram, and check out webridgeexpo.com.

Day 1 – Friday, April 21ONEUSDreamcatcherCIXKang Daniel

Day 2 – Saturday, April 22BE’OONEUSVIVIZfromis_9ENHYPEN

*Full lineup to be announced

It’s shaping to be a glorious week for Sam Smith, as their fourth studio album Gloria (Capitol) leads the race for the U.K. chart crown.
Gloria is projected to debut at No. 1 on the Official U.K. Albums Chart, following the Brit’s previous leaders In The Lonely Hour (from 2014) and The Thrill Of It All (2017).

Featuring the No. 1 hit single “Unholy,” a collaboration with Kim Petras, Gloria leads the Official Chart Update. It’s the followup to 2020’s Love Goes, which peaked at No. 2 in Smith’s homeland.

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Smith isn’t the only artist eyeing a splashing debut. Bob Dylan is on track for a No. 2 start with Fragments – Time Out Of Mind Sessions Volume 17 (Sony Music CG), the latest instalment in the songsmith’s Bootlegs series, which collates new mixes, outtakes and rarities from sessions from 1997’s Time Out Of Mind, an album that peaked at No. 10 in the U.K. Fragments is set to become Dylan’s 42nd appearance in the U.K. top 10.

Further down the list, Albanian-American pop artist Ava Max is heading for a No. 5 debut with Diamonds & Dancefloors (Atlantic), her sophomore album. It’s the followup to 2020’s Heaven & Hell, which peaked at No. 2.

Meanwhile, new recordings from English prog-rocker veterans Uriah Heep (Chaos & Colour at No. 19 via Silver Lining Music) and U.S. rapper Lil Yachty (Let’s Start Here at No. 32 via EMI) are heading for the top 40.

Finally, just days after Baz Luhrmann’s Elvis biopic landed a string of Academy Award nominations, the King of Rock & Roll is making a move on the U.K. chart. Elvis Presley’s Elv1s – 30 Number 1 Hits (RCA) lifts 23-20 on the chart blast, and Elvis On Tour (Sony Music CG), a six-CD, one-Blu-ray box set capturing performances from Elvis’ 1972 North America tour, is set to bow at No. 43. Elvis is nominated for eight Oscars, including best picture; it also earned a best actor nomination for Austin Butler, who portrayed Presley.

The Official U.K. Albums Chart is presented late Friday.

Miley Cyrus’ “Flowers” (via Columbia) is digging in for a third consecutive week at No. 1 in the U.K.
The U.S. pop star’s latest hit powers to the lead on the midweek chart, and is currently outselling its nearest rival, Raye’s “Escapism” (Human Re Sources) featuring 070 Shake, by more than two-to-one, the Official Charts Company reports.

“Flowers” is already Miley’s longest-reigning No. 1 in the U.K., beating the single-week runs for her previous leaders “We Can’t Stop” and “Wrecking Ball,” both from 2013.

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Based on midweek data captured by the OCC, the highest new entry on the chart proper could belong to KSI and Oliver Tree with “Voices” (Atlantic). It’s on track for a No. 11 debut, for what would be KSI’s 18th and Tree’s third top 40 appearance.

Sydney-raised, Los Angeles-based singer and rapper The Kid LAROI is also targeting a top tier debut with his new track, “Love Again” (Columbia). It’s new at No. 22 on the Official Chart Update, for what should be the artist’s fifth top 40 appearance. “Love Again” is the second cut from the Kid’s forthcoming debut album, The First Time, which is set for release later this year.

Meanwhile, Miguel’s 2010 single “Sure Thing” (Jive) continues to enjoy a renaissance after going viral on TikTok. It’s up 13-7 on the Chart Update. The track entered the top 10 for the very first time last week, nearly 13 years after it originally dropped.

Further down the chart blast, singles by Tiësto and Tate McRae (“10:35” up 14-13 via Atlantic/Ministry of Sound), Cian Ducrot (“I’ll Be Waiting” up 19-18 via Polydor), Mimi Webb (“Red Flags” up 22-19 via Epic) and Coi Leray (“Players” up 37-20 via Uptown/Republic Records) are on the climb.

All will be revealed when the Official Charts are published late Friday.

The Reytons finally rock on to No. 1 in the U.K. with What’s Rock And Roll? (via The Reytons), their third LP.
The South Yorkshire-formed indie group, comprising Jonny Yerrell, Lee Holland, Joe O’Brien and Jamie Todd, blast to the summit of the Official U.K. Albums Chart with What’s Rock And Roll?, the market’s best-seller on wax.

It’s a career high for the band, whose previous albums both cracked the top 40 — 2021’s May Seriously Harm You And Others Around (No. 27) and Kids Off The Estate (No. 11).

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“This is everything,” says frontman Jonny Yerrell in a victory post. “The door’s wide open. We’re about to change everything. No label, no backing, all Reytons.”

Further down the list, 2021 Eurovision winners Måneskin snag their first top 5 appearance with Rush! (Columbia). It’s new at No. 5.

The rockers — Damiano David, Victoria De Angelis, Ethan Torchio and Thomas Raggi — made history when, in June 2021, they landed two singles in the U.K. top 10 (“I Wanna Be Your Slave” and the cover “Beggin’”), becoming the first Italian act to do so. Måneskin previously impacted the Official U.K. Albums Chart with Teatro d’ira – Vol. I (No. 49), also from 2021.

Meanwhile, Black Star Riders bag a second top 10 with their fifth set Wrong Side Of Paradise (Earache). It’s new at No. 6 on the latest chart, published Jan. 27.

Featuring several members of Thin Lizzy, Black Star Riders bagged top 40 appearances with each of their previous four LPs: 2013’s All Hell Breaks Loose (No. 25), 2015’s The Killer Instinct (No. 13), 2017’s Heavy Fire (No. 6) and 2019’s Another State Of Grace (No. 14).

Dublin outfit The Murder Capital miss out on the top 10, but still score a career-best with Gigi’s Recovery (Human Season), new at No. 16.

Finally, electronic-leaning veterans Ladytron make a long-overdue appearance on the chart with Time’s Arrow (Cooking Vinyl). It’s new at No. 67, a new career high. Time’s Arrow is the group’s fourth appearance on the survey, and first in almost twelve years.

Miley Cyrus now has a bunch of U.K. No. 1s with “Flowers”.
The post-disco hit blooms with upwards of 121,000 chart units, the Official Charts Company reports, to lead the national chart for a second week.

That volume outperforms the first week for “Flowers,” and includes over 13 million streams, making it the market leader in that format for the second straight week.

A hit around the world, “Flowers” becomes Cyrus’ longest-running U.K. No. 1 single, besting her previous leaders “We Can’t Stop” and “Wrecking Ball,” which each logged a single week at the chart summit in 2013.

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Further down the list, published Jan. 27, Afrobeats star Rema bags a new chart beat with “Calm Down” (Mavin), up 8-6, while Headie One has the week’s highest new entry on the chart, with “Martin’s Sofa” (Relentless). It’s new at No. 9, for the London rapper and songwriter’s fifth top 10 appearance — and first as a solo artist. 

Miguel’s TikTok-powered revival is in full swing, as “Sure Thing” (Jive) lifts into the top 10. It’s up 11-10, for the U.S. artist’s first appearance in the top tier. “Sure Thing” first dropped in 2010, and has grown wings that’s to its viral turn on the short-video platform.

Also on the climb is Irish singer-songwriter Cian Ducrot with “I’ll Be Waiting” (up 22-19 via Polydor), Mimi Webb’s “Red Flags” (up 23-21 via Epic); and Coi Leray “Players up 19” (up 45-26 via Uptown/Republic Recordings), for the rising U.S. artist’s first U.K. top 40 appearance.

Sabrina Carpenter’s viral, love-struck number “Nonsense” (Island) is making its move on the U.K. It’s the week’s biggest gainer, charging 38 places to No. 32, for the U.S. pop singer’s second top 40 (her 2021 release “Skin” reached No. 28).    

Finally, Ed Sheeran makes his 68th impression on the U.K. top 75 with “F64” (Atlantic), his tribute to his late friend Jamal Edwards, the founder of SBTV who died in February 2022, at the age of 31. “F64” bows at No. 50 on the national survey.  

Billboard Japan has been interviewing various women who have established themselves in the Japanese music industry for its Women in Music initiative since its inception last year. In the same spirit of Billboard’s annual Women in Music event that began in 2007, Billboard Japan also aims to celebrate women who continue to break new ground in the country’s music business through various contents including interviews, live performances, and panel discussions.

YouTube’s Mai Sasaki, who oversees Artist Relations in Japan at the video sharing giant, is the next featured guest in the interview series. Sasaki helps artists in Japan expand the scope of their musical activities by providing a platform and operational support, a major example being the official Fuji Rock Festival YouTube channel that began in 2018 featuring livestreams and archives from Japan’s pioneering summer music festival. Having been involved in the music business in her home country and abroad before assuming her current post, how does Sasaki view the Japanese music scene today?

You currently work in Artists Relations at YouTube. What specifically does this section do?

Our job is to make various proposals and provide operational support for artists to utilize YouTube as a platform. The things our music team can propose to our clients are increasing in multifaceted ways on a daily basis, such as how to actively operate official channels, or hosting livestreams.

I see, so it’s not just about opening up your platform. The pandemic has changed the way music is made available online, so it feels like more and more artists are utilizing YouTube now.

It goes without saying that the shock of the pandemic has been immense for the music industry, from not being able to hold in-person events like live concerts and music festivals to having to postpone releases because the recording and promotion process became harder to carry out. In the midst of all this, YouTube has been holding online seminars for artists, record companies, and other music professionals on how to make the most of our platform. This initiative was more about wanting to work together towards a common goal rather than trying to sell our services. As a result, our platform has been used as a place for artists and fans to connect — through livestreaming shows without in-person audiences, or streaming performances from the artists’ private spaces — and even now that movement restrictions have been lifted, such developments on the platform continue to expand.

Could you tell us a bit about your career before taking up your current position?

I’ve loved music for as long as I can remember, and after graduating college, I landed a job at a record company in Japan. After that, I moved to San Francisco. I didn’t have any connections; I did my own research, got connected to a company that I wanted to work for, set up an appointment for an interview, and got the job at a digital music distribution start-up.

Having experienced working in the music industry both in Japan and the U.S., have you felt any differences between the two?

After returning to Japan, I really noticed the large percentage of men in the industry as a whole. At the company I worked for in San Francisco, there were many women in key positions such as the heads of the production and marketing departments, so the fact that such key positions in Japan are usually filled by men in dark suits became glaringly apparent to me after coming back.

What do you think are some of the reasons that have led to this current situation?

This isn’t just about the music industry, but I feel that there’s still a strong sense of gender roles in Japan, that women are supposed to take care of children and do housework. Of course there are regional differences in other countries as well, but San Francisco is a very liberal-leaning city, so I think the difference I felt when I came back to Japan was significant.

What’s the current situation like at Google?

Google has a corporate philosophy that emphasizes diversity, equity, and inclusiveness. In fact, we have as many women as men. This is subjective, but my impression is that the right people are placed in the right places with more emphasis on individual careers and working styles than on gender. Working remotely was also allowed before the pandemic, and support is in place for women to continue their careers while going through childbirth and childcare. In order to promote women’s leadership, we also offer a training program called the “Women Will Leadership Program” for both management and individuals who aspire to become leaders, and it’s been very effective.

It’s encouraging to see a global company like Google leading the way in the advancement of women in society with an extensive support system. Moving on to the topic of artists, on Billboard Japan’s year-end Japan Hot 100 for 2022, only two female artists broke into the top 10 (Aimer and Ado). The result for the entire list was 58 male artists, 27 female artists, and 15 mixed acts. Men consistently outnumber women on the tally, even though there are many great female artists in Japan. Could you share your views on this result?

I’m not an artist, so I can’t speak for them, but as a listener, I sometimes feel that Japanese society isn’t ready to accept the views of female artists when they try to send out strong messages. Many female artists who are setting records globally, such as Taylor Swift, Beyonce, and Lizzo, send out strong messages to society. The fact that these women have loyal followings is proof that their messages are touching people. In Japan, that aspect still seems to be a hurdle to overcome.

In Japan, there has even been a controversy about whether or not to bring politics into music, and I get the impression that there are a certain number of people who can’t tolerate women having a voice.

That might not be the only reason, but we once received feedback from the global team that they couldn’t think of any artists in Japan with outstanding individuality or assertiveness among other global artists. They said that when considering the global music market as a whole, J-pop artists don’t stand out.      

In reality, though, there are outstanding artists like Kyary Pamyu Pamyu, who presents Japan’s unique culture to the world and has successfully performed at major events including Coachella, and Haru Nemuri, whose reputation abroad is even greater than in Japan. Boosting these and other great domestic talents further toward global audiences is one of the challenges that a global platform like YouTube should address.

That’s rather shocking to hear. What kind of artists were you into in the past?

It’s not just because she’s a woman, but Madonna has left a big impact on me. I first heard “Erotica” on a local radio station, J-WAVE when I was in junior high school and was blown away. Not only her music, but her fashion and makeup were also so exciting, and she made me feel that I didn’t have to be too concerned about what people think of me, which still influences how I think today. Her speech at the 2016 Billboard Women in Music event was also fascinating.

More than 40 years have passed since Madonna’s sensational debut in 1982, and the circumstances surrounding women have changed. Do you personally feel any of these changes?

When I started out, it was a given that we (women) had to work harder than men if we wanted to make it in the music industry. But nowadays, the concept of men working hard without regard for their families is outdated and pushing yourself too hard while ignoring the physical differences between men and women isn’t a virtue, either. We should also be aware of the potential for harassment that stems from the authority gained from advancing in one’s career, regardless of gender. I believe that having room to breathe both mentally and physically will lead to better performances for both myself and team members.

Watch the exclusive playlist curated by Mai Sasaki below.

—This interview by Rio Hirai (SOW SOWEET PUBLISHING) first appeared on Billboard Japan

J-pop band back number continue to enjoy lasting hits, with their 2016 album Encore still charting in the top 100 of Billboard Japan’s Hot Albums tally. The group’s recent hit song “Suiheisen” (“Horizon”) — created in the wake of the cancellation of the 2020 All Japan High School Sports Championships due to the pandemic — was released in August 2021 and finished at No. 9 on the 2022 year-end Billboard Japan Hot 100, becoming another signature song for the band that already has a long list of familiar hits under its belt.

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The trio’s latest studio album, Humor, debuted at No. 1 on the Billboard Japan Hot Albums chart dated Jan, 25. The set contains a total of 12 tracks including “Suiheisen,” songs featured as themes for TV drama series, plus brand-new numbers. In this latest interview, Shimizu shares the creative process that went into the production of this album that reflects the band’s current state, written and recorded alongside the band’s domestic tour last year.

What was 2022 like for you? You caught COVID during the band’s tour last year and some shows had to be postponed, but you all managed to successfully wrap of the trek in September.

Iyori Shimizu: I wanted to have fun during that tour instead of putting too much pressure on myself. Until recently, I used to put pressure on myself by setting up goals, like, “I want to be a certain way when the tour is over, so I have to make this kind of effort and…” But after coming down with COVID, it really hit home how important it is to pamper myself and make time for fun.

Then on the final day of the tour, it was like seeing a completely different view from before. We’d intended to enjoy ourselves and be satisfied with the tour, but in the end it was like we became aware of a kind of thirst. It was a strange feeling, that we could do more. I contemplated what that feeling was as we were putting the finishing touches on the album, and worked through the meaning of “humor” all over again.

What do you think was the nature of that “thirst”?

It was like a kind of earnestness that encompasses both fun and stoicism. Being really ambitious while also being really natural, the sense that the things that I thought could never be placed side by side are being mixed together. The three of us went into the studio and experimented in a lot of ways.

How do you think those things influenced your new album?

I realized that somewhere along the way, I’d lost the ability to “think normally.” I’d forgotten what I’d felt like when I first got started. But around the time I wrote “Velvet no Uta” during the tour, I began to feel the power of just being able to straightforwardly do what’s “good enough, normally speaking.” It felt like I’d returned to my very natural state, singing what I think the way I think it. If I hadn’t gotten COVID and finished the tour without any incident, it probably would have been a completely different album.

You shared “Suiheisen” on YouTube in August 2020, then released it on streaming platforms a year later. It started going viral on TikTok and other social networking sites around this time. Did that lead to any new discoveries about how to deliver your music?

I thought, “People sure do listen to a lot of music.” TikTok is a great playground. I’m pretty sure artists are all trying to figure out how to provide a plaything for it.

Also, I really appreciate the fact that the concept of B-sides has all but disappeared. I’ve never wanted to make a song that’s considered second best.

Streaming has made it much easier to access music on a song-by-song basis.

I think there was a bit more of a “this is popular, so let’s listen to it” vibe until fairly recently. Of course, that way of listening to music isn’t bad at all, and I’m sure we’ve benefited from it. But the joy is great when people choose to listen to our music. We’d like to keep on embodying our style of valuing each and every song, and we’re thinking of doing something new in our next phase. 

How do you feel about the way your new album Humor turned out?

I already have an idea of what I want to do after this, so I think we managed to do what we can with this one. I can’t say for sure if it’s a good album until people hear it and we tour with it, but I’m confident enough to at least look forward to those things.

When we started making this album, I was thinking how I wanted to see “back number Level 99.” That we had to make an album that we could call our very best. But while we were making it, I realized that that way of thinking was really egotistical and that I was just being conceited. Like, if you keep working out all the time, your basic physical fitness will improve, but the environment around you is constantly changing. There’s no point in becoming a band that only pleases your core fans by being stubborn about how you think you should be and falling into complacency. That would just halt our growth and it would also mean turning our backs on our fans who love and support us. There is no upper limit.

Your journey continues even after Level 99, you mean.

It’s just a new beginning. I’m sure there are people out there who don’t listen to back number, so I want to hang on to that desire to turn those people around. The people who listen to us now and “One Room” (back number’s fan club) are really important to me, but I also don’t think it’s right to only care about them. I want us to be a band that those people can be proud of and say, “Isn’t our captain pretty amazing?”

—This interview by Takuto Ueda first appeared on Billboard Japan