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Japanese dancer Maasa Ishihara sat down with Billboard Japan for its Women in Music interview series. The initiative launched last year in the same spirit of Billboard’s annual Women in Music event that began in 2007, and the Japan-based project also aims to celebrate women who continue to break new ground in music through various contents including interviews, live performances, and panel discussions.
Ishihara is a performer based in the U.S. who has shared the stage with some of today’s top artists including Justin Bieber and Ariana Grande. While she has enjoyed success in recent years, she almost gave up on her dancing career at one point and made a fresh start in the U.S. after moving there when she was 21 years old. Here, she shares some personal routines she uses to stay grounded in the highly competitive entertainment industry, and talks about the importance of accepting each other’s differences.
You’ve built your career outside of Japan, but what was your childhood like? If there were any women you looked up to growing up, could you tell us about them?
I was born in Okayama City, Okayama Prefecture (in southwestern Japan). During my early elementary school years, I saw (J-pop superstar) Namie Amuro on TV and became obsessed with her. I wanted to be like her. There were no dance schools in my neighborhood, so I started singing and dancing by following her example, and that’s how it all began. Back then it was rare to see a female artist performing on stage with backup dancers (in Japan), and I’ll never forget that electrifying feeling when I first saw her.
I always thought I felt that way about Amuro because she represented a kind of tough woman that didn’t exist around me growing up, but recently I’ve come to realize that my mother was also a woman with inner strength. My mom wasn’t a very chatty type of person, but she always quietly watched over me and supported me. The reason why I’ve been able to come this far longing to be like Amuro is probably because strong women felt familiar to me since childhood, thanks to my mom.
So you’ve always admired women with inner strength, from those close to you to stars you saw on TV. Has that feeling been consistent then and now?
Basically, yes. I’ve lived in the U.S., where people with dreams come from all over the world, and have made a living in the entertainment scene where things can change dramatically in a year or two, so it was really important for me to be resolute. In my 20s, though, there were times when I became unsure of myself and struggled to become something I wasn’t. But ultimately, things like magnetism and strength are things you already have, so you just have to look for what you have and hone them. Now that I’m in my 30s, I’ve harked back to my roots and feel a renewed admiration for women like my mom and Namie Amuro.
You went to the U.S. by yourself and won your place in the entertainment industry there. How did you remain consistent? Do you have any tips or tricks you could share with us?
I adopted a lot of different methods until I settled into my own way of doing things. Starting from trivial stuff like, “Do I drink warm water or coffee first thing in the morning?” I eventually found my way to meditation. I think it’s really important to have a morning routine to get yourself into the right frame of mind for the day. When I wake up, I first keep my eyes closed before I pick up my smartphone and try not to think about anything. It’s actually hard not to think about anything. But I make a conscious effort to set aside 10 minutes to do that each day. When I reset myself like this, I can think, “What happened yesterday ended yesterday. I don’t know what today will be like, but I’ll give it my all.”
Therapy is also important. In Japan, the concept of mental care isn’t very familiar, but in the U.S., mental health counseling is common. People go to the gym to become physically fit or to the hairdresser to get their hair styled, right? In the same way, people go to therapy to treat their mental health. It’s important to take care of your mind as well.
So you learned to control your own mental wellness through meditation and therapy?
Yes. Life has its ups and downs, and we all tend to focus on the bad. But you can’t change something that has already happened. So letting it slide for the time being is effective. Even if you feel like you’re still in the midst of a difficult situation, try setting the problem aside and think about what you can do towards the future. And try to “stay ready” instead of “getting ready.” Then once the wave of difficulty passes, you can immediately seize the next opportunity. I try to be in that “staying ready” state both mentally and physically.
Your words are convincing because you’ve really seized those opportunities. Do you think being a woman has affected your career in any way?
Yes, being a woman and a foreigner in the U.S., I’ve felt the effects of various obstacles. It’s a tough industry for a woman to survive as an artist. Sometimes we’re regarded as sexual object in inappropriate situations by undesired people, or we’re underestimated or belittled for being a woman. Even if I was “staying ready,” I wasn’t allowed to stand at the starting line at times. Racial discrimination also persists. For example, no matter how hard I try to speak English, I’m not a native speaker and my pronunciation isn’t great. And because of that, I’m seen as being immature. I can’t count the number of times I felt mortified because people wouldn’t take me as seriously as others no matter how I sincerely I try to communicate. These kinds of things have been going on for a long time in general, but with the #MeToo movement and other reasons, the public has finally become aware of such problems in recent years and moments when minorities have their say are more common now.
Do you feel those influences in the entertainment scene?
I think you can sense the energy of creators trying to break down gender stereotypes in performances. While this is something that’s been done for a while, I get a sense that people are trying to pursue another level of open expression in recent years.
It feels like the number of artists who defy the boundaries of gender is gradually increasing in Japan as well. Likewise, the number of women who speak out and those who support them are increasing as well, but there still seems to be a lot of resistance.
Since moving to the States when I was 21, the biggest change from my days in Japan has been the daily contact with people of various races, backgrounds, faiths and genders. Being born in Japan and growing up in an environment where most of the people around me were Japanese, it took me some time to accept, understand, and coexist with those various differences. I realized that the things I thought were normal up till then were only a fraction of the many ways thinking and values that exist in the world, and felt the need to completely reset the things I thought were a given. I needed to understand, learn, and acknowledge those things that are different from me. When I shifted my way of thinking to “everyone is different and everyone is good,” my perspective broadened. Not only did I learn to accept differences, but I also began to spend time looking into myself, which led to a new awareness of my own identity and the beauty of Japan.
It’s not easy for anyone to accept people and things that are different from themselves and the unknown that they’ve never experienced. It’s scary. But taking that first step and experiencing a 180-degree change in the way I see things was an extremely valuable life lesson. I feel that if people around the world could accept and respect each other’s differences, we’ll be that much closer to world peace.
Check out an exclusive playlist of empowerment songs curated by Maas Ishihara below.
—This interview by Rio Hirai (SOW SOWEET PUBLISHING) first appeared on Billboard Japan
Popular Japanese voice actor and singer Sumire Uesaka is set to drop a new CD single called “LOVE CRAZY” on Feb. 8, which can be heard here. The title track is the opener for the TV anime series Don’t Toy With Me, Miss Nagatoro 2nd Attack, in which she voices the heroine, Hayase Nagatoro.
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The single also includes “REBELLION,” a song depicting themes of combat, and “Michi ga Wakaranai no Uta” (“The can’t-find-my-way song”) that comically depicts the singer’s mentality as she finds herself in a certain situation that many will find familiar.
The new single is a collection of solid numbers that kick off the 31-year-old multi-hyphenate’s 10th anniversary celebrations this year as she continues to make further strides in various fields. Uesaka chatted with Billboard Japan about the satisfaction she feels after completing this exciting project and shared details about each track on the set.
February 2023 marks ten years in music for you. Could you share what’s important to you as an artist?
My motto is to never hold back from the things I love, and I encourage my fans to do that as well. In terms of music, I do as I like and try my hand at a wide range of genres, from anime songs that I loved growing up to rock and city pop. Being able to try such a wide variety of music is something I can do because I’m an artist with roots in voice acting. I want to unleash my love for the things I enjoy together with my fans and live a happy life. In my own way, that’s the concept of my musical activities.
In the anime series Don’t Toy With Me, Miss Nagatoro 2nd Attack, you play the heroine, Hayase Nagatoro. Did you notice any changes in your performance compared to when you were voicing the first season?
As we worked through the Season 2, I could feel that Senpai (voiced by Daiki Yamashita) and Nagatoro were getting to know each other better than before. Since the new show starts off where Season 1 ended, there’s already a kind of bond between the two characters. This makes Nagatoro’s usual teasing of Senpai and their efforts to get to know each other seem even more loving than before, and above all, the rom-com element is stronger. You’ll definitely want to root for them!
Your new song “LOVE CRAZY” is also a continuation of “EASY LOVE,” the opener you recorded for Season 1.
Right. The love being depicted in the new single is much more passionate than the previous one. “EASY LOVE” had equal amounts of aloof and affectionate (“tsundere” in Japanese), but the protagonist of “LOVE CRAZY” is head-over-heels and can’t help but approach her crush in a straightforward way. It’s really adorable and also very vibrant.
When you listen to it with Nagatoro’s character in mind, you can see that it’s a clear depiction of how a girl’s mind works. The message of the lyrics is really straightforward, and it’s kind of like a romantic “user’s manual.”
Yes, exactly. It’s like the song is depicting the process of writing and erasing the “user’s manual” related to Nagatoro to gradually bring it to completion. It’s very cute in that way too.
This cuteness was especially evident in the part where the mostly fast-paced number slows down briefly mid-song. I interpreted that part as an expression of Nagatoro’s affectionate side.
You got it right. Nagatoro usually appears to be tough, but she’s really an innocent girl at heart. I interpreted that part as a cute soliloquy, so I sang it with a whispery voice to give a calmer impression than the other parts.
How did the recording go?
It didn’t take that long. We finished recording in about two hours.
In just two hours!
I’m the type who usually records intensively without taking much time. And “LOVE CRAZY” is a song with brilliantly straightforward lyrics, so even if I were to sing it in a tired state, I wouldn’t be able to draw out the momentum and bounce that characterizes the song. So I was able to express myself in a way that matched the track by not taking long with the recording and enjoying the process.
So your concise recording style worked well with the momentum of the number.
My first impression of the song was that the fast pace would be hard to sing. But the rhymes in the lyrics felt really pleasing, probably because the songwriter who wrote them, Takumi Yoshida, also performs in his own band called saji. For example, the ends of some of the words are unified, like “Nigenaide, Yuuki dashite” (“Don’t run away, Have confidence”) in the chorus, so I didn’t have to think too hard about the execution.
The setting depicted in the quirky music video for “LOVE CRAZY” appears to be connected to the one presented in the video accompanying “EASY LOVE.”
I wore a summer-style school uniform in “EASY LOVE,” but this time I went with a winter version to match the clothes of the characters in 2nd Attack. I also appear in a date-friendly white outfit in the new video, so while it’s not exactly the same as in “EASY LOVE,” I’m sure people can get a sense of the similarities between both worlds.
The second song on the CD, “REBELLION,” is the theme for MAGICAL DESTROYERS KAI, the smartphone game project linked to the original anime series Magical Destroyers set to air from April in Japan. What’s this song like?
Magical Destroyers is a story about characters living in a dystopia who defy fate to reform the world. I already have several songs in my catalog that can be described as being about “revolution,” and I can really relate to “REBELLION” because protecting the things I love is something I want to cherish throughout my music career. I was surprised by how close the song was to the anime and to me personally.
Moving on to the next track, “Michi ga Wakaranai no Uta” (“The can’t-find-my-way song”)… Is it all right to assume this one’s something of a comic relief?
[Laughs] I’m not the type to make singles that are tightly structured from the first track the last, and always want some wiggle room. “Michi ga Wakaranai no Uta” depicts a situation where I’m late for an appointment, but feel relieved because that person assures me that it’s no big deal. I’m feeling disappointed in myself while heading to the meeting place, but the other person’s generosity saves my day. So it’s a comical, self-deprecatory number about that sort of thing, but comes with a really cool track for some reason.
I see, so you got off the hook for being late. It’s fascinating though, in that there’s a significant leap in the language being used, from the depiction of specific situations in the first two verses — “15 minutes looking for the owl (statue) in Ikebukuro” for example — to the chorus that’s made up of abstract phrases like “lying angels” and such.
I wanted to make a song like those typical anime songs from a generation ago, the kind that focuses on sounding cool even if you can’t really understand what it’s trying to say. So for the chorus part, I attempted to collect a lot of words being used in cool anime songs while being careful not to retread any familiar numbers. I know I shouldn’t say such things but I figured if the words match the music, it would work. [Laughs] I whipped up the lyrics in a day, then spent about a week adjusting the details.
While each track is extremely distinctive, there’s definitely a sense of unity to the single as a whole. Could you sum up the new single for us?
All the songs have a strong flavor, but they don’t taste bad together. We were able to produce a single with intriguing charm. All the songs have positive energy, so I hope you’ll listen to them daily to get yourself in the mood for my upcoming concerts in March.
—This interview by Kota Ichijo first appeared on Billboard Japan
Sandaime J SOUL BROTHERS from EXILE TRIBE’s “Stars” blasts in atop the latest Billboard Japan Hot 100, dated Feb. 8, becoming the group’s first No. 1 hit in about three and a half years since their single “Scarlet feat. Afrojack” that led the chart in August 2019.
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“Stars” is a hot new number written by music producer sty, creator of the song “R.Y.U.S.E.I.” that finished at No. 1 on Billboard Japan’s year-end song chart for 2015 after being released in June 2014. The new single is off to a great start, launching at No. 1 for sales with 104,841 copies sold, while also hitting No. 3 for radio airplay, No. 6 for downloads, No. 17 for video views, and No. 37 for streaming.
Official HIGE DANdism’s “Subtitle” holds at No. 2 on the Japan Hot 100 after slipping from the top spot last week. The four-man band’s record-breaking single continues to rule streaming for the 16th week in a row with 11,352,196 streams. While down by about 2 percent from the previous week, weekly streams for the track are still more than 3 million ahead of the song at No. 2, Kenshi Yonezu’s “KICK BACK” with 8,112,798 streams. Although the downward trend continues, the number of views isn’t expected to drop significantly and the track is likely to still hover near the top of the charts.
The Billboard Japan Hot 100 combines physical and digital sales, audio streams, radio airplay, YouTube and GYAO! video views and karaoke data.
See the full Billboard Japan Hot 100 chart, tallying the week from Jan. 30 to Feb.5, here. For more on Japanese music and charts, visit Billboard Japan’s English Twitter account.
Gianni Morandi’s love for Sanremo shines through when he tells anecdotes from the past or shares reflections on the importance the festival has regained over the last few editions. That love became a real thing for the first time in 1972 with his debut at Sanremo as a contestant. That started a tight connection that is about to renew itself once again, after 51 years.
In between, everything changed: music, the festival itself, society. Sanremo did not always manage to portray it all accurately, as reflected in declining television ratings from 2000 to 2018— but the last few editions reversed the trend.
In this context of rediscovered artistic relevancy and sociocultural implications, Morandi will hit the stage of the Ariston Theatre once again to flank Amadeus as co-host. Billboard Italy spoke with him right before the start of the festival.
You have participated in many editions of Sanremo in several different roles. The festival itself is different now. Amadeus’ touch is effective, starting from the selection of artists. How are you preparing for this new edition?
I’ve seen every single edition of Sanremo since 1958, when Domenico Modugno sang “Nel Blu Dipinto di Blu.” To me, Sanremo is a fantastic opportunity, a great stage. I like the fact that I became such a frequent presence here. Amadeus added something, for sure. He has a great knowledge of music and he’s also an innovator; he really opened the doors to new music trends. He’s a forward-looking kind of guy. The results of the last three editions prove it. What makes Sanremo great is the songs that stay — that people don’t forget and keep on singing. And in the last three years, the hits were many. Starting from Måneskin, who became a global success. They are extraordinary on their own, but they started from Sanremo. Amadeus greatly improved the festival. Now it’s also followed by a younger audience.
It’s also more in line with contemporary trends of Italian music, and it promotes artists that are not necessarily known by everyone. How do you see today’s music scene? Did you ever get to know an artist better because of Sanremo?
Well, yes. Take La Rappresentante di Lista, Coma Cose, Colapesce and Dimartino, Rkomi: They were probably popular enough before, but Sanremo gave them the extra boost, and now they are powerhouses. Those times when Sanremo was not so influential, I used to think: “It’s a shame that we don’t value this opportunity of visibility for Italian music in the world.” Because the festival is followed internationally — ask those artists who reached international recognition thanks to it. Like Eros Ramazzotti. He participated in Sanremo and became a global star. Same thing for Laura Pausini or Andrea Bocelli. And so many songs of Sanremo were reinterpreted by great international artists, even Elvis did that [“You Don’t Have To Say You Love Me” was his rendition of “Io Che Non Vivo Senza Te”]. So I’m happy that the festival went back to reflecting the trends of Italian music. And nobody turns up their nose anymore. This year, the lineup is full of big names but also young artists — Amadeus encourages them a lot.
Sanremo saw you as a contestant, then as a host, then as a contestant again. Your last participation was just last year, and now you’re hosting the event. How did this transition happen?
I’ve always had a great feeling with Amadeus. We hosted a New Year’s Eve celebration together, back in 2020. We should have done it in Terni, but we ended up doing it in Rome in an empty studio where we stayed for five or six hours. He told me that he wanted me as a co-host last year, too. But then he saw that I submitted the song Jovanotti had written for me. So he didn’t expect me to participate as a contestant. This year, he just fulfilled a wish he expressed two years ago.
So much of your life and many of your hits are bound to Sanremo. What are some special memories?
I remember going to Sanremo to see it up close when I was 16 or 17. I was already singing with a band from Bologna, but I hadn’t even released my first record back then. A friend and I decided to go see how that dream-like city was, since Domenico Modugno’s performance in 1958 had moved me deeply. It was not even the period of the festival when we went. Then I always followed it. In the golden years of Sanremo, I participated in several editions of Canzonissima, another very important TV event of that time. The program used to start in September and end on Jan. 6, so going directly to Sanremo after that seemed a bit too much to me. But I had great occasions. Franco Migliacci had written “Che Sarà,” but Ricchi e Poveri ended up singing it instead of me. Same thing with “La Prima Cosa Bella.” When I finally approached Sanremo, it was probably not my best moment, nor with the best song. I participated with “Vado a Lavorare” (“I’m Going to Work”]. I received a telegram [that said]: “So you’re finally going to work! It was time,” signed by [popular comedians] Cochi and Renato. I never understood whether it was a joke or a serious call.
Knowing them, it could have been both. But besides the songs, there’s the competition, which also paves the way to an international opportunity such as Eurovision. How much is that perceived by the artists? And what feelings do they share during that week?
Over those days you develop relations and see people you haven’t met for a long time. I think there is some sort of solidarity among the artists, even if the competition is still there. But they share a lot of things, and no one gets mad if they lose. If an artist hits that stage and sings a good song, the audience will notice it, regardless of the final ranking. Take Tananai, for example: He ranked last in 2022, but then he had a big success [with “Sesso Occasionale” (“Casual Sex”), which has 37 million streams on Spotify]. The audience knows how to pay you back.
What do you wish for this edition of Sanremo?
I hope to see at least 15 or 20 hit songs. That’s the success of Sanremo: when songs last for decades. Eros Ramazzotti’s “Una Storia Importante” (“An Important Story”) is almost 40 years old now. Amadeus selected a great lineup this year. There’s a bit of everything, even big comebacks such as Anna Oxa and Cugini di Campagna, but also new talents such as Olly, gIANMARIA, Madame and so many others who represent today’s music. Sanremo is shining again. It started with Claudio Baglioni [who was Sanremo’s artistic director in 2018 and 2019], but Amadeus brought it to the next level.
Even at 9:30 a.m., Amadeus’ voice still sparkles with life. “He only drinks chamomile, while I order a hundred cups of coffee,” his publicist says. “I don’t know how he holds up.”
This year marks Amadeus’ fourth as main host and artistic director of the Sanremo Music Festival. Italian broadcaster Rai already confirmed him for 2024, which was an easy decision: Under his direction, the show’s TV ratings skyrocketed, sometimes drawing more than 80% of Italian viewers.
The Italian music industry is dominated by songs that competed at Sanremo. The trend started with the previous artistic director, Claudio Baglioni, but Amadeus pushed it even more. Just one example: The No. 1 song of 2022 in Italy was “Brividi” by Mahmood and Blanco, which also won at Sanremo that year.
There were others. Colapesce and Dimartino were not well known when they participated in Sanremo 2020, and Amadeus was criticized for choosing them. Their song “Musica Leggerissima” nevertheless became a radio hit and kept going strong for the rest of the year.
Then there was Måneskin, which also participated in 2020. Back then, no one bet on the band. The members proved everyone wrong by winning Sanremo, winning Eurovision and becoming global stars.
Since then, the Italian music industry started growing again. In 2021, Italian music exports grew by 66% year over year, with revenues of 332 million euros ($356 million), according to FIMI/GfK. Italy became the 10th-largest music market in the world, up from No. 12 in 2020, as calculated by IFPI in its Global Music Report. Could Italy’s surge also be the result of Sanremo?
Billboard Italy spoke with Amadeus a few days after a private listening of the 28 songs competing at Sanremo. Critics have already published their reviews.
What song was understood the least, in your opinion?
I don’t like to judge someone else’s opinion. Everyone has the right to speak their mind. The [quality] level this year is really high, and everyone understood this. Songs need to be listened to many times. In a month from now, maybe, one will be able to say whether he or she really likes a song or doesn’t. That’s why I don’t like harsh criticism. You could rate a song eight out of 10 if it struck you on an emotional level. But if you rate it two, that’s a risk! I mean, there were so many songs that were criticized at first but then became hits on radio and streaming platforms — they even won the festival sometimes. I remember bad reviews received by Måneskin, Diodato, even Mahmood and Blanco.
This year, you decided to “promote” six talents of the Sanremo Giovani contest to the main competition. Why so many?
This world needs to trust the young, both in music and entertainment. People my age often reject their ideas, but they’re wrong. It’s us who need to adapt and enter their world, also because they spontaneously fall in love with the past. That’s why I want them to have their space. I often mention Tananai as an example. Last year, many people criticized his song and my choice to have him at Sanremo. But despite finishing last, over the course of one year his popularity grew exponentially — everyone can see that. So, we must give the young their time. I’m sure that the six artists I’m bringing to Sanremo 2023 will have a future. It’s just like soccer: You can’t train the boys and then keep them in the bleachers. They must play and have the chance to do wrong. It’s the only way to find the real champions.
They say that it’s impossible to be truly passionate about new music after your twenties, but you’re a living example of the opposite. Don’t you ever stop listening to new releases?
Never. Because of my job, I’m inclined to listen to a bit of everything, even if it doesn’t belong to my generation. Also, my children, who are 25 and 14 years old, help me understand why a singer is liked or not. But music can make you relive your memories, at any age. Everyone should listen to it.
Everyone can see that you don’t select the lineup based on label representation: Like, six artists from Universal, five from Sony, four from Warner, and so on.
Absolutely not. Sometimes a label is not represented at all, and they complain about it.
Every artist told me that they really don’t know whether they are participating or not until the last minute.
That’s right. Not even their labels [know].
Rumor has it that before announcing the lineup, you stay at home for three days with your wife and your 14-year-old son and then decide.
It’s not exactly like that. I’m very reserved and jealous about the songs they propose to me. To put it simply, if I made others listen to them, even people from my own team, I would be too affected by their judgment. I just need to relax over the last three days. No one else knows the songs.
Not even Giovanna and José (Amadeus’ wife and son)?
Maybe they are the only ones, together with my trusted writer Massimo Martelli. But not even he knows everything, because I really seek solitude the last few days. My wife and son hear the songs for a simple reason: I play them on speakers. Clearly, I’m interested in their opinion to better understand a woman’s and a young boy’s points of view. They are usually right. But I try not to get conditioned too much.
Do you look for the song that could impress the most onstage or for the one that could work better on streaming and radio?
Precisely the second case. To me, the stage dimension is relative. If they tell me, “Look, this band kicks [butt] in concert,” that doesn’t modify my judgment at all, if I don’t like the song. I try not to choose based on my personal taste only. A song — of any type, be it a ballad or up tempo — has to move me. I try to imagine its future. That’s why I like to select the songs when I’m driving. If they make me want to listen to them again, that’s it. But sometimes they can tire you.
Rap doesn’t have much representation this year, except Lazza and Madame. Didn’t successful artists such as Rondodasosa, Vale Pain, Paky, Rhove apply? Would you have called them?
No, they didn’t. I would have liked to have them. They are cool and I love rap. Even if he represents a different shade of it, I’m happy to have [Articolo 31 vocalist] J-Ax. I invited him for past editions, but he didn’t have a project suitable for Sanremo.
What decision of yours had the strongest impact internationally, in your opinion? Choosing Måneskin is the first thing that comes to my mind.
Måneskin’s formula was just perfect. They became a global success precisely with the song someone criticized. But I chose it without asking for any modification, and now they are a band with unprecedented [awards and achievements]. Sometimes I’m glad to go against the trend. Even Diodato’s victory at my first Sanremo [in 2020] was kind of unexpected. He was appreciated but unknown to many.
And we all know what happened next. Not to mention Dargen D’Amico: He was followed by a niche [audience, but] now even my 80-year-old mother knows him.
Can we say that Sanremo’s new direction contributed to the resurgence of the Italian music industry on a global scale?
That’s the goal of the festival. It was certainly the case 40 or 50 years ago, when our music was exported internationally and people from abroad wanted to come here to sing in Italian. The important thing is that Sanremo remains open to any genre and any target. It must liberate itself from preset schemes. One should consider the quality of the song, regardless of the artist, the label, the genre. That’s the only way to reach international success. But we still have a lot to do. That’s why I want three stages, because I want everyone to be present at Sanremo. When we launched the stage in Piazza Colombo, many people criticized it at first, but it was a huge success, like it will be this year, too. And if I bring Guè on the ship (the popular Italian rapper will perform on a Costa Crociere cruise ship anchored in front of Sanremo), that’s because I want him to have such a good time that he joins the competition next year.
You managed to bring to the festival many big names that — until recent years — would have performed only as guests. For example, Marco Mengoni and Giorgia.
It’s important to be part of the competition. They understood that Sanremo has changed and that they’ll have much more relevancy in that role. Clearly, we’ll celebrate the careers of our guest artists, such as Al Bano’s or Pooh’s. That’s maybe for a more mature audience, but I’m not so sure. My daughter, for example, is really curious to see these tributes.
Did you ever regret inviting someone?
No, I don’t. The artists who joined the competition in recent years allowed me to create festivals of the highest level. There are still many artists I’d like to include.
Like whom, for example? Tiziano Ferro, maybe?
They are too many. If Tiziano Ferro had a song to present, I’d be happy to listen to it. But my list would be endless. The big artists of Italian music that I’d love to have at Sanremo are so many, and it would be unfair to name just a few of them.
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ASIAN KUNG-FU GENERATION recently released their 30th single, “Karma.” The band wrote the song as the opening theme for the latest season of the TV Tokyo-produced animated series BORUTO – NARUTO NEXT GENERATIONS, which began last month. The theme of the song is how the two protagonists are buffeted by fate, but the lyrical world of the song is also a reflection of how we all feel in this age of uncertainty and confusion. The heavy but constrained melody and the sound production are new territory for the band.
Shortly after their major-label debut in 2003, their song “Haruka Kanata” was chosen as the opening theme for the second season of NARUTO. “Karma” marks their fourth musical tie-in with the NARUTO series. NARUTO has been inextricably intertwined with the fate of AKFG. Billboard Japan spoke with the band about the song’s appeal, the highlights of their new single’s B-sides and more.
Gotoh: NARUTO really means a lot to us. In particular, our 2002 release “Haruka Kanata” was a major turning point in our careers. At the time, there wasn’t really an established culture of using music from rock bands as the theme songs of animes. I’m sure it must have seemed strange to some rock fans. However, Japan was producing high quality animation that was gaining attention around the world. We thought that when NARUTO was put out on the world stage, we’d be able to go right along with it. I remember feeling “this is a wonderful opportunity” when we got the offer.
Kita: Yeah, now that you mention, I feel like we approached it really carefully. Like, we set aside time for all of us members to discuss it. At the time, we didn’t know what kind of image this would create for the band.
Yamada: When we’ve played “Haruka Kanata” or any of our other NARUTO songs overseas, the reaction has just been immense. Everyone sings along so loud it feels like they’re going to drown our our actual performance. It’s made us realize how well our music has been received overseas. In a sense, it’s like NARUTO has been our partner through the years.
What is the appeal of NARUTO and BORUTO?
Ijichi: I’ve been a long-time reader of the two series, and they’ve been consistently good the whole time. One of the things I like about them is that there are elements that are fun for kids and elements that adults can enjoy.
Gotoh: With BORUTO, Masashi Kishimoto has passed on the baton of illustrating the comic to Mikio Ikemoto, but the characters still have the same appeal, and the comic is packed with ideas. BORUTO starts with a heartbreaking scene, and through the story it’s hard to find any signs of hope. NARUTO was also a pretty hardboiled comic, but I feel like BORUTO draws you in even more. Either way, the story is far more complicated than when we first started reading NARUTO in Weekly Shonen Jump (laughs).
When you’re asked to write a song for a show, how do you reflect the show’s world in the song?
Gotoh: For any show, not just NARUTO, I always do a ton of research. That’s because I want to read the original comic and write a song that’s truly inspired by it. As for our latest song, “Karma,” the comic isn’t finished yet, so we had to write the song without knowing what would happen next in the story. My hope is that the main characters can overcome these obstacles being thrown at them by “fate,” as it were. As I touched on a second ago, in the first episode, Boruto and Kawaki face off and fight each other as enemies. The story is going to circle back to that at some point. I racked my brains about what kind of story would lie beyond that face-off between the characters that the comic opens with.
Do you think there’s a message in there for modern society?
Gotoh: Yes, I do. In the modern world, it isn’t easy to set down your burdens and try to shoulder new burdens. I feel like you can really see the growing disparity in wealth, and that wealth disparity is becoming even more entrenched. Parents’ economic situations are being passed on to their children. The “winners” keep on winning and the “losers” keep on losing. There’s a feeling of disgust with the state of the world, and at the same time a desire to break through these barriers and overcome these problems. I think the feeling of entrapment in the world of NARUTO and BORUTO shares a lot in common with the sense of entrapment I feel in our own modern world. We’re living in a society with that same antagonism and division as in that first episode of BORUTO.
I feel like that sense of “entrapment” is also reflected in the heavy but constrained melody and sound of “Karma.” The part that really sticks out to me is the four lines of the bridge: “The reason we’re alive/Must be part of that modest dream/If it gets crushed underfoot/It plays right into the hands of those that have cursed our world.” What are you trying to express through these lyrics?
Gotoh: Right now, everybody is just all looking down on each other and ridiculing each other. When I see that, I just think, “Is this really enriching our lives?” The people that held the World Cup made more than the athletes that played in it. Over 6,000 people lost their lives in Qatar in the construction of the stadium and surrounding infrastructure. I just keep thinking, “Can’t we make a world a better place?” I’m not blaming anyone. I just wonder why we can’t praise each other and encourage each other. If we don’t, we’re just “playing into the hands of those who have cursed our world.” One of the things that’s incredibly reassuring is that I have people who stand with me. It’s wonderful that I’m in a band. From my position as a member of a band, I feel like if everyone could just get together on weekends and enjoy each other’s music, we could make it in this world without losing hope. I want everyone to realize and appreciate the value of the relationships they have with each other. That’s what I was thinking about when I wrote the lyrics.
The B-side of “Karma” is “Weather Report,” which was written and sung by you, Kita. It’s a refreshing song, but the lyrics are quite serious. It’s about interpersonal relationships that never progress.
Gotoh: “Karma” is a song about the relationships between us, no matter where life may take us, so in “Weather Report” we wanted to sing about relationships that are in a rut, never coming together. When I wrote the lyrics, I was thinking about how tire tracks never cross unless you make a U-turn. Ken (Kita) would be singing, not me, so I thought it might be good to have a sweet love song, which is different than the kinds of songs I sing. We’ve had other songs like that, too. When I’m not the one singing, we can be a bit more free in deciding what the theme of the song will be.
“Nissaka Down Hill” feels like a followup to your 2008 album Surf Bungaku Kamakura. What led you to go back to that approach?
Gotoh: It’s a power-pop song with power chords, octaves, and unison, but there are also some unusual chord progressions here and there. It’s a really fun song to play with the band. I wanted the feel to be like Weezer’s “El Scorcho.” With Surf Bungaku Kamakura, we were thinking about Weezer’s first album. The title, after all, came from “Surf Wax America.” This time, we want an album that has that Pinkerton sound. It’s like half parody of the 1990s, but half sincere. That’s what pop music should be like, right? We’ve basically applied that style, but matched it up our own sensibilities and made changes to update it for our times.
What were you all trying to set out to do with your sound design approach?
Ijichi: We recorded all of “Weather Report” in a single take. Lately we’ve been trying to finish our songs in as few takes as possible. Up until the day before the recording, we spend a lot of time thinking about it. But then, on the actual day of the recording, we want to get takes that are as fresh as possible. Our goal when we recorded this song was to get it in three takes or less.
Yamada: “Karma” is a tie-up that we wrote on request, so we wanted to make a song that had the AKFG feel we’ve established over the years, but the B-side songs were all very challenging. “Nissaka Down Hill” is a power-pop song, but it has a different feel than any of our past songs. There are only three songs on the single, but I think there’s really a lot there.
Kita: Going back to the “Karma” lyrics for a second, Gotch had already pretty much nailed down those four lines from the demo stage. The bridge evolved over the course of a jam session by the four of us, and Gotch changed up the melody along the way, but that core remained all the way through the finished song.
Gotoh: You said the song had a “constrained” melody, and, you’re right, we tried to avoid having a really soaring chorus. If it had that kind of chorus, we wouldn’t want to perform it live. It would just be too hard (laughs). With “Karma,” we were traying to create a “sustainable emo sound” that simmers and builds up, not one that really takes a physical toll. We’re almost in our 50s, after all (laughs).
A lot of people passed away in 2022, the pandemic continued unabated, and every time you thought the world situation couldn’t get any worse, it did. Hopefully 2023 is a good year.
Gotoh: I really hope so. So many terrible things happened in 2022. For example, if the World Cup had been a less corrupt event, Messi’s win would have been so much easier to celebrate wholeheartedly, but the information that came to light made that impossible. I just want to always try to live a better life. Every time I meet someone, I remember that, and we try to create a better mood wherever we go. We’ve got a lot of concerts coming up, so we’ll keep trying to do our best in 2023.
—This interview by Takanori Kuroda first appeared on Billboard Japan
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Smith will return to Australia in October and November 2023 for a run of arena dates, produced by Frontier Touring.
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