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Tate McRae has officially hit a new career high in Australia. The Canadian singer-songwriter has secured her first No. 1 album on the ARIA Albums Chart with So Close To What, marking her third top 10 placement Down Under.
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It follows I Used To Think I Could Fly, which peaked at No. 10 in 2022, and Think Later, which climbed to No. 2 in 2023.
In addition to her album topping the charts, McRae is making waves on the ARIA Singles Chart. “Sports Car,” which previously peaked at No. 10 earlier this month, has rebounded from No. 25 to No. 9, while “It’s OK I’m OK” re-enters at No. 37 and “2 Hands” returns at No. 40.
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McRae also lands a new hit with “I Know Love,” her duet with boyfriend, The Kid LAROI, debuting at No. 17. It marks The Kid LAROI’s 11th top 20 hit in Australia and adds another major moment to McRae’s chart success. In total, she has nine tracks in the ARIA Top 50 this week.
Elsewhere on the Albums Chart, Australian indie outfit Rum Jungle makes a strong debut at No. 9 with Recency Bias, the Newcastle band’s first full-length release. The album arrives following sold-out tours across the U.K., Europe, and Australia.
British singer-songwriter Sam Fender also achieves his highest Australian chart entry yet with People Watching landing at No. 17. His previous best came with Hypersonic Missiles (No. 62 in 2019) and Seventeen Going Under (No. 46 in 2021), both of which topped the U.K. chart.
On the ARIA Singles Chart, Rosé and Bruno Mars reclaim the No. 1 spot with “APT.,” which now boasts 12 non-consecutive weeks at the top. The track has bounced back to No. 1 four times since October 2024, temporarily losing the crown to songs from Gracie Abrams, Mariah Carey, Lola Young, and Kendrick Lamar.
McRae also dominates the Vinyl Albums Chart, with So Close To What debuting at No. 1 ahead of Hit Me Hard And Soft by Billie Eilish and New Love by Ziggy Alberts.
With a No. 1 album, multiple singles in the top 50, and a strong vinyl debut, McRae continues her rapid rise in Australia.
Chris Stapleton isn’t taking part in one of Australia’s most infamous concert traditions.
The 10-time Grammy winner, who is currently on his first-ever tour of the country, has made it clear that he won’t be doing a shoey—drinking beer from a shoe—despite the custom being a fan favorite at major performances.
“I’ve heard about this. I asked somebody before I went on for the first night, ‘Is there anything that I should be prepared for?’” Stapleton said according to news.com.au.
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“And then they’re like, ‘Yes, a shoey. They’ll want you to drink beer out of a shoe’. And I said I will graciously decline to do that. But no one has asked me to do that yet and maybe this interview will make someone want to do that. I don’t know. But I’m probably going to decline that request.
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“I mean is there some kind of penalty if I don’t do it? Are they going to throw things at me?”
The country star joins a growing list of artists who have opted out of the tradition, which has been embraced by performers like Luke Combs, Lainey Wilson, and Morgan Wallen. While Stapleton remains appreciative of his Australian fans, he’s keeping the focus on his music rather than sideline antics.
Stapleton’s tour has been a massive success, with tickets selling out in minutes. His impact on the country music scene has been undeniable, with five No.1 albums and collaborations with Adele, Justin Timberlake, Pink, Dolly Parton, and Taylor Swift. His latest single, “Think I’m In Love With You”, saw renewed success after he performed a special version with Dua Lipa at the Country Music Awards in Texas.
In between sold-out shows, Stapleton has been making time to promote his Traveller Whiskey, which has just launched in Australia.
Partnering with Kentucky distillery Buffalo Trace, he emphasized that this isn’t just a celebrity-branded product, but a passion project.
“I don’t look at it as a side hustle, this is a company that makes some of the finest bourbons in the world and a bottle of something that master distiller Harlen Wheatley has made has been in the studio for every record I’ve ever made,” he said.
“This is a point of passion for me and you know it’s a bit of a hindrance, the perception that it’s a side hustle that somebody makes something somewhere and they get a celebrity to slap their name on it But I’m not into that and I really believe in what’s in the bottle and the people that are making the whiskey and they’re very serious about it and I am too.”
Stapleton’s Australian tour continues with back-to-back sold-out performances at Brisbane Entertainment Centre before heading to Sydney’s Qudos Bank Arena on March 4 and 5.
The third installment of the business conference NOW PLAYING JAPAN, organized by Billboard JAPAN and Luminate, was held on Feb. 6 at Billboard Live Tokyo.
At this event, executives from Billboard JAPAN and Luminate gave presentations on the latest domestic and international trends in music consumption. Additionally, Tatsuya Nomura, Chairman of the MUSIC AWARDS JAPAN Executive Committee, and Yutaka Inaba, Vice Chairman, appeared as guest speakers to discuss MUSIC AWARDS JAPAN, which will be held in May 2025. They focused on Japan’s music market and explained the efforts being made to help domestic artists succeed on the global stage.
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Scott Ryan, Executive Vice President of Luminate, took the podium first to discuss global trends for 2024, including streaming growth, genre trends, and audience insights, using Luminate’s “2024 Year End Report.” In 2024, global on-demand audio streaming grew 14% over the previous year to reach 4.8 trillion streams, which represents an increase of approximately 75% from 2.7 trillion streams in 2022. While 30% of this streaming volume is from the U.S., the growth rate from 2023 to 2024 for countries outside of the U.S. was 17.3%, indicating that the streaming market is growing on a global scale. He also explained that when focusing on Japan, the total number of streaming users (including both premium and ad-supported) grew by about 13%, and the number of premium users grew by more than 10%.
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In addition, Ryan introduced a new metric developed by Luminate, the “Luminate Export Power Score.” This metric is designed to evaluate a country’s ability to export recorded music globally, and is comprised of four data points. The U.S. is ranked first in this metric, with its top importers being Canada, Australia, and New Zealand; Brazil ranks 10th, with Portugal, Bolivia, and Peru being the top importers. Japan ranks 14th in this metric. Ryan also noted the country of origin for artists as a point of interest, and revealed that English speaking markets losing share to imports is becoming a new trend. Meanwhile in non-English-speaking markets, domestically produced works are gaining market share over imports from English-speaking countries (Japan also falls into this category).
Ryan also mentioned that Luminate, now with data enrichment services, has begun to access songwriting works data, and can now share at a broader scale, more information about how songwriters are driving cultural exchange and activity. By taking the top 1,000 global on-demand audio songs and then analyze them using data enrichment services from the team formerly known as Quansic, Luminate can now identify the top songwriters. The top global songwriter was Taylor Swift followed by Max Martin and The Weeknd.
Looking at regional and market based trends, the amount of J-Pop streams outside of Japan was mentioned as a notable trend. The number of premium users is also growing globally, with Asia, Europe, and Latin America showing the largest growth in 2024 from the previous year. While Latin America has been the fastest growing region overall since 2021, when focusing on 2024, Asia and Europe are showing a more rapid growth compared to other regions.
Ryan concluded by listing four key points: “Streaming in Japan and globally continues to grow at double-digit percentages, faster than in Western mature developed markets,” “Share of local content is increasing in Japan and many non-English speaking countries, and declining in English speaking markets like the U.S., UK and Canada,” ”Quansic Music Enrichment and Matching Services now provide new visibility on Songwriter and Recording activity” and ”New Audience Insights information will be coming soon for Japan and other top global music markets, enabling strategic planning.”
Next, Tatsuya Nomura, Chairman of the MUSIC AWARDS JAPAN Executive Committee, and Yutaka Inaba, Vice Chairman, took the stage for a discussion on the theme “The Meaning of Hosting an Awards Show in Japan Today.” Billboard JAPAN’s Naoko Takashima served as moderator.
The inaugural MUSIC AWARDS JAPAN will be held on May 21 and 22, 2025, in Kyoto, with an awards ceremony and performances. The May 22 event will be broadcast on NHK, including some BTS coverage, and will also be available worldwide on YouTube with a delayed stream. Unlike traditional Japanese music awards, MUSIC AWARDS JAPAN has been designed with a global perspective. One of the key reasons for establishing this award was the shift in Japan’s music industry from a CD-centric model to streaming, a transition accelerated by the COVID-19 pandemic, which highlighted the growing international reach of Japanese music.
Nomura and Inaba emphasized that Japan lacked a transparent, democratically structured awards show akin to the Grammy Awards. Nomura explained, “In the U.S., the Grammy Awards recognize the best music of the year, and I thought Japan needed something similar. While Japan has various awards, they often lack transparency and industry participation. We wanted to create an opportunity where people could participate democratically, engage thoughtfully, and vote with genuine interest.” Inaba added, “This award is managed jointly by five major music industry organizations, meaning it exists for the benefit of the industry rather than any single entity. If any revenue is generated, it will be reinvested into Japan’s music industry. Many companies have resonated with this vision and have chosen to support us as partners. The more people take an interest in music, the more it will enrich and revitalize various aspects of society.”
MUSIC AWARDS JAPAN will have six major categories in addition to more than 60 other award categories. The primary selection of nominated artists will be based on Billboard JAPAN’s charts, utilizing publicly available data to ensure an objective and quantitative perspective that fairly captures listener response. Following this, over 5,000 music industry professionals will vote to determine the winners. The voting criteria will shift from quantitative analysis to a qualitative approach, evaluating artists based on their creativity and artistic excellence. Inaba noted, “Even if we narrow down the top five artists based on chart performance, industry professionals might have different opinions regarding who is truly the most outstanding artist, regardless of general fan popularity. We want to encourage deeper discussions about music.”
Nomura also revealed some of the challenges involved, stating, “The more we ensure transparency in the selection process, the more difficult the artist bookings become.” Beyond the awards themselves, the committee announced plans to support the global and digital expansion of Japanese music throughout the year by organizing showcase live performances worldwide. Already scheduled for March is a showcase event within SXSW, which is expected to continue annually, as well as “matsuri ’25: Japanese Music Experience LOS ANGELES” at the Peacock Theater in Los Angeles, featuring Ado, ATARASHII GAKKO!, and YOASOBI. Moving forward, the committee aims to create more opportunities for artists to engage with local J-Pop fans not only in the U.S. but also across Asia, Latin America, and Europe. Additionally, to support the industry beyond live performances and artist activities, a training program for music industry professionals is set to launch in the spring.
Seiji Isozaki from Billboard JAPAN delivered the final presentation under the theme “Reflections on Providing Global Data.”
Isozaki outlined the various services currently offered by Billboard JAPAN, including the “Global Japan Songs excl. Japan” chart, the “Chart Insight Global” data analysis service, and Luminate’s CONNECT service for corporate clients, highlighting their respective benefits. While acknowledging that some companies hesitate due to the high cost of these services, Isozaki pointed out that relying on inexpensive peripheral data often leads to mere “predictions,” which can ultimately put companies at a disadvantage. Isozaki then emphasized the advantages of utilizing accurate data to make informed decisions. He also reiterated the importance of enhancing music and artist identifiers, a topic that had been raised at the previous convention in September. Currently, tens of millions of songs by millions of artists, including their derivative versions, are being streamed across hundreds of platforms in dozens of languages. He expressed concerns that this explosive growth in content has led to lost opportunities and revenue overseas. Isozaki emphasized that improving metadata accuracy can help increase revenue, warning that using lower-cost alternative services with limited coverage rates would require working with multiple providers, ultimately leading to higher costs. He urged consideration of updating metadata through Luminate, which would allow for higher matching accuracy.
Isozaki also discussed the potential impact of MUSIC AWARDS JAPAN, presenting comparative data on streaming trends before and after the broadcast of multiple songs during the 2024 year-end NHK Kouhaku Uta Gassen. The graphs showed a significant increase in streaming numbers for all featured songs following the broadcast. He explained that MUSIC AWARDS JAPAN, like Kouhaku, has the potential to become an internationally recognized program that influences audiences both in Japan and globally. He also reaffirmed Billboard JAPAN’s commitment to fully supporting the initiative and closely monitoring its impact.
—This article by Haruki Saito and Maiko Murata first appeared on Billboard Japan
The Japan Culture and Entertainment Industry Promotion Association (CEIPA) and TOYOTA GROUP are joining forces to launch the Music Way Project, a collaborative endeavor that supports and promotes the globalization and sustainable growth of the Japanese music industry.
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With “Japanese music drives the world” as its concept, this project will focus on “human development” and “place development” for those taking on challenges on the global stage in music. For the former, to be a guiding light for young people with aspirations in music, the project will help refine the talents of those active globally through corporately supported seminars for student talents, training young people in the industry, and workshops with creators. For the latter, the Toyota Arena Tokyo — slated to open this autumn in Japan — will be utilized, and showcases will be held in the United States (Los Angeles), Europe (London) and Asia (Thailand). Toyota Group will offer its overseas bases to “providing spaces for young talent to shine.”
CEIPA Chair of the Board Shunsuke Muramatsu, TOYOTA GROUP Representative Akio Toyoda, and composer/Agency for Cultural Affairs Commissioner Shunichi Tokura took the stage at the joint press conference held in Tokyo Tuesday (Feb. 25). “With the expansion of the streaming business, the market for entertainment content is growing rapidly. Music is always closely linked to contents that Japan excels in, such as games, anime, live-action films, and events. Music has the power to spread without limit,” Muramatsu said, noting that the project is focusing on music first among the many forms of entertainment.
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As a move towards producing artists who reach global audiences, a major showcase event called matsuri ’25: Japanese Music Experience LOS ANGELES, will take place in March at the Peacock Theater, set to feature J-pop stars Ado, ATARASHII GAKKO!, and YOASOBI. Also, the inaugural MUSIC AWARDS JAPAN, the largest music awards in Japan, is slated for May at the ROHM Theater Kyoto.
When comparing export values by industry, automobiles are worth 22 trillion yen, semiconductors 5.5 trillion yen, and steel 4.5 trillion yen, while the content industry, including entertainment, is worth 5.8 trillion yen. Elaborating on TOYOTA GROUP’s intention to participate in this project, Toyoda said, “When I was president of Toyota Motor Corporation, I think my driving force was my love for Japan. That is why I want Japan to continue to be needed by the world.”
He went on to express his hopes for the development of the project, concluding, “There’s a lot of good music in Japan, as well as many talented people. We want them to rock the world with their music, and want to support them so that people everywhere can get to know their talent. If you see someone working hard, please support them. Your support will widen paths and build more of them. When more paths are built, you can climb even the steepest mountains. Please give them that chance.”
MUSIC WAY PROJECT Outline
Promoters: CEIPA x TOYOTA GROUP
Aim: Supporting and promoting the fundamental globalization and sustainable growth of the Japanese music industry.
Human development that refines the talents of those taking on the global stage:
Student Seminars: Courses for students in collaboration with domestic universities, etc.
Professional Seminars: Online courses for young industry professionals, etc.
Co-Write Global CAMP: Hosting cowriting camps where creators from around the world assemble.
Place development to provide spaces for young talent to shine:
Enhancing overseas bases: Utilizing three bases in the U.S. (Los Angeles), Europe (London), and Asia (Thailand), and supporting activities of artists domestically.
GLOBAL SHOWCASE LIVE: Strengthening artists’ footholds and networks by developing showcases in Asia and Europe. Utilizing TOYOTA ARENA TOKYO, slated to open this fall.
At Taemin‘s concert at Kings Theatre in New York, the opening show for the K-pop star’s first U.S. tour as a soloist, the 31-year-old thrusts, lunges, and splays his body in an assortment of impromptu, interpretive positions that captivate the sold-out venue. A less experienced performer could have easily fumbled committing to such dauntless dancing. However, with more than half his life in the K-pop spotlight, Taemin appears as if he’s in complete control of every aspect of the theater stage and his body – seemingly aware of how each strand of his dirty blonde, slightly off-center middle part will land on his head after every move.
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Throughout his 17 years in the game, Taemin has long voiced his adoration of Michael Jackson with hit singles like “MOVE” and “Press Your Number” boasting clear MJ inspiration. But Michael didn’t become the King of Pop simply as a member of the Jackson 5, but years later when he broke out into a solo artist, eventually rising to universal acknowledgment and acclaim with Thriller, his fifth solo record, and solidifying his legacy in music history. Similarly, Taemin’s first U.S. live trek sees the star in a breakout moment of sorts.
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After 16 years signed as a soloist and member of boy band SHINee under SM Entertainment, Taemin opted not to renew his solo contract with the legacy label in March 2024 and signed with the relative newcomer BPM Entertainment. In under a year since his management change, Taemin released his most creatively involved work yet via his Eternal EP, launched his first-ever global trek in the Ephemeral Gaze world tour, and took on his first hosting job for the boy band competition series Road to Kingdom: Ace of Ace. Yet it’s not just the work that defines this past year as Taemin’s breakout moment but a shift in how he approaches work.
“Before, I felt like I was just executing tasks,” a cheery Taemin shares during a morning Zoom call from Seoul during his few days off from touring. “But now, I’m leading it and taking care of the different details…I feel now I’m becoming more independent.”
While feeling more powerful than ever as an artist, Taemin knows loads of eyes are on him, which inspired the concept of the Ephemeral Gaze tour but also serves as a reminder for viewers to see that his attitude has never shifted.
“I’m still doing the same performance, I’m trying to give it my all and I don’t like the attitude of just because you’re popular, you want to take some things easier,” he says. “No, even my body breaks, if I dislocate the shoulder; I want to give it my 100 percent and more as long as people come to cheer and see me.”
With packed houses at the tour’s multiple theaters, as well as one night at the Kia Forum arena in Los Angeles, for Taemin’s first U.S. tour, fans could see his empowered nature, his creative commitment, but also his humbleness to deliver the same amiable aura that resonates through this webcam chat.
After performing the sultry album cut “Not Over You” from 2023’s Guilty EP, Taemin took a breather to speak with the NYC crowd. The artwork for Taemin’s Ephemeral Gaze world tour plastered across the LED screens behind him catches his eyes, and he looks back at the audience and smiles, saying, “I’m Taemin.”
Of course, everyone knew who he was — the screams and cheers confirmed as much — but this new chapter of Taemin’s artist journey could indeed be a new person greeting us. Get to know Taemin today in the interview below.
Billboard: You performed concerts in South America at the top of February, and on Feb. 13, you’ll have five concerts across the U.S., but you’re back in Korea right now. What are you doing between legs?
Taemin: There are many tasks and work that I need to do in Korea that have been piling up, so I’m working on that, having different meetings and going through different schedules during my short time here. This might sound funny, but during my time off, I’m actually adjusting to New York’s time. I had just gotten used to Latin American time, and now I’m in Korea, but I’m about to go to the U.S. soon, so I’m adjusting my body for the New York time zone. But especially for this tour, where there are not many days in between, I had a lot of business I needed to take care of
How has your solo world tour experience been so far?
This is actually really my first time doing this kind of tour as a solo act, so I did have my doubts and concerns, like, “Can I successfully pull this off?” In a way, it is uncharted territory and, as you know, I did tour with groups including SuperM, but it has truly been a while, so I also had concerns about that. However, when I started performing, wow, did the fans embrace me. I felt like I could really feel their love and longing so wholly — like I felt their emotions so directly. So, with this warmth, I’ve been able to really actively interact with fans.
Do you have different versions of the show depending on the continent or country?
There is a certain format, but let’s say depending on the vibe of the place, and especially the attitude of the fans, things change, I guess. I would say my expression or attitude towards the performance can change when I’m singing a ballad or just dancing…maybe today, I feel like taking advantage of the entire stage and walking around and exploring it. Ninety percent of the performance might be set, but it’s the 10 percent that widely differs according to my mood.
You mentioned you toured the U.S. with SuperM, I remember SHINee had some U.S. concerts and appearances, but now it’s a full U.S. tour for Taemin. So, what took so long?
I think my previous company had different market-based investments and made certain decisions. There could have been many different reasons, and that I don’t know clearly, but for some reason, we didn’t go to the States much. You mentioned the SHINee concerts from long ago and when we went there, I was pretty surprised. There were a lot of people waiting for and warmly embracing us. I felt not only touched, but how I really wanted to continue this and it felt like a shame that we didn’t. I was thinking a lot about the foreign fans waiting, which makes me feel thankful. I also don’t want this [experience] to be just forgotten as it would be a shame if it ends like this. So, I want to come back, but not just to have a single event; I’m talking about a series of long-lasting memories with all these people.
In under a year, you’ve performed across new countries, joined a new agency company, participated in new TV shows, and have new collaborators. Is there any big lesson that you’re thinking about throughout the tour?
Yeah, so many things learned. I mean, we can just even talk about what I’ve learned in promoting and the industry’s deeper inner workings. Before, I felt like, let’s say, I was executing tasks and just knowing that task. But now, in a way, I’m leading it and taking care of the different details. Not a whole concert, but I’m really learning the system, even when it comes to just the performance direction. I feel now I’m becoming more independent. Previously, I was a kid and now I’m learning what to do and how to care and think for myself.
Also not to mention, fans were waiting for a global tour and now I believe that it can work. To use a Korean expression, I’m no longer “a frog in a well.” I’m out in the real world. Internally, I feel even stronger and life is all about maturing as you gain experience. I feel like this is true for artists too because this idea of expression or creativity, it stems from experiences and I’ve been having numerous experiences.
We know you shine on stage, but seeing you as a composer on every Eternal song where you wrote more than ever was new. Can you relate anything from the recording process to these touring experiences?
Firstly, if I’m going to use this title as an “artist,” I really need to input the message into my music and express my emotions through this art. Although, of course, I had a great writers and producers helping me to prepare this album. We were tight on time so there are a lot of things I wish we could have maybe spent more time on and such, but one thing I do want to say that I’m very looking at it quite positively is that it is truly an album that I really put my thoughts, my emotions and my experiences onto. And this is how I want to proceed from now on. You could say, I’m not doing albums that I am told to do. I’m not like a student at a school, but I’m really talking about my experiences and thoughts through my art. The tour is the same way, this “Ephemeral Gaze” has a message how people have a lot of different views of me and I’ve done nothing but try to do the best performances, art and make great music. But people can always view me in a skewed way, so, I guess that’s just the life of an artist — you’re receiving infinite love and attention, but along with that you can be seen in a distorted view.
For example, during the concert you’ll see there are many eyes and I am under these in a way; the view and scrutiny of these eyes. But on the stage, you will see me performing and trying to do my best. I haven’t changed. I’m still doing the same performance, I’m trying to give it my all and I don’t like the attitude of just because you’re popular you want to take some things easier. No, even my body breaks, if I dislocate the shoulder, I want to give it my 100 percent and more as long as people come to cheer and see me. I’ll add that age does play a factor on you, but this is how I feel. This is my attitude.
I think it’s a good attitude to have. I remember an interview where you said you want to make classic songs, songs that can be nostalgic for years to come. What makes a song a classic?
So, music for just casual consumption are all great and they exist for a reason. The way I define something that’s, like, classic or everlasting is that it’s music I really feel and really sympathize with; something that gives me strength or comfort, it makes me relive memories. With that, I hope that my music can be a memory someone who can just take it and relive the memories by listening. Every musician has their own color and how you define and work on your color is a journey in itself. Everyone takes this approach differently — there are some people who can change directions, there are some who can explore and experiment, there’s some who keep going deeper into their specific color one piece at a time. I would say I’m more in the latter, going deeper and deeper, carving out a little bit deeper each time. I want to pioneer this as a gen-two [2nd generation K-pop] artist.
I also just want to add that the career of idols can be short and, often, there are a lot of idols that take a different path after. But I want to show that as a musician, you can really have this long run with this distinguished identity and I hope that this music eventually can give someone strength, comfort or hope, and help them relive memories. There are musicians like that for me like Michael Jackson. I mentioned earlier in this interview that I like doing things impromptu on stage and I also really see that in Michael Jackson. He had a song — what was it again? Oh, yeah — “Man in the Mirror,” where he was doing the performances in an impromptu [style] too. In a way, you can say the music wasn’t perfect. But the energy and passion? That was perfect. You don’t need to always be on pitch or on beat to have “perfection.” During those days, when they were lacking [sound] systems, he was just perfect. I would say he’s my role model. I still listen to his work.
Speaking of great performances, and in celebrating your kickoff U.S. date in New York, your first time performing in NYC was SMTOWN 2011 in Madison Square Garden. I was actually there covering for Billboard. Do you have fun memories from then?
I don’t remember the exact details like the press conference, it was over 13 years ago, but I remember Madison Square Garden. Doesn’t New York have those double-decker tourist buses? We rode that. And we went to the Times Square which was fun because we did it with all the artists in SM together. During that time, I was so jet lagged but I was like “No, I must do tourist activities.” My eyes could barely open but I was like “I need to be there. I need to look at Times Square with my eyes.”
Fast forward more than a decade later, it was cool to see you host the boy band survival show, Road to Kingdom: Ace of Ace — perfect name for Taemin. What was your experience as an established senior to these newer generations of artists?
It was interesting to see them because I could see really the determination they had and the pursuit for their dreams. I feel such empathy, sympathy and warmth for them, and also at the same time, I understand the pain and anxiety they live with at the same time; it’s quite a mix. But I admire and respect them doing their best to show the best performance to their fans.
Actually speaking of that, I don’t know maybe it’s the K-pop industry these days or just the whole pop system but, wow, it’s really great how it developed but their skills are. When these guys become older, their skills will be even more extraordinary.
And they can be sensitive; they’re at an age when you’re young and can be sensitive, but I just hope they don’t get hurt because the entertainment business, like any other business, are also in the business to make profit. While artists are in a job where they have to expend their emotions, I just hope they don’t get hurt and I hope they can make connections with their fans or giving positive image to world. That’s the process that I see them going through.
You have wisdom from being in the industry for so long but have made many changes lately. How do you know how to trust people or find those genuinely supporting you in the entertainment business?
So, I used to trust people a lot. I used to believe and rely on people a lot and I think I’ve also been hurt because of that. I’m just trying to believe in myself more. I’m so grateful for the people that are there as the people who support me, and I’ll always be grateful for them, however instead of just simply relying on people and dependent on them, I’m trying to become stronger on my own and stand up with on my two feet.
Looking ahead, what does this year look like for you? Are you preparing things now so that when the tour finishes, you can get back to work?
[Laughs] Um, I have a lot planned. After the tour, I want to finish with the Korean encore concert, which we will have, then the SHINee album will come out and we will have a SHINee show. I will also have my own album coming out…it’ll be quite exciting…it’s not confirmed if it’s a full album yet, but my solo album will come out.
I’m excited for all of it. Your last U.S. stop is in Honolulu. If possible, I hope you get to relax a little in Hawaii.
I would like that too!
Billboard Japan’s Women in Music initiative launched in 2022 to celebrate artists, producers and executives who have made significant contributions to music and inspired other women through their work, in the same spirit as Billboard’s annual Women in Music honors since 2007. This interview series featuring female players in the Japanese entertainment industry is one of the highlights of Japan’s WIM project.
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Keropons, the duo consisting of Yuko Masuda (Kero) and Akiko Hirata (Pon), are the next featured guests. Probably known best for their kids’ tune “Ebikanics,” Keropons is hugely popular with children and parents in Japan. The duo’s catchy melodies and lyrics, impossible to forget once you’ve heard them, have provided fun times for many families over the years.
The unit was also tapped as the first act for the KIDS MUSIC PARK music project launched by Universal Music Japan in collaboration with major Japanese publisher Kodansha. The two women spoke with writer Rio Hirai on behalf of Billboard Japan for the latest installment of the WIM interview series and shared their views on creating an environment that makes it easier for women to work, based on their experience interacting with parents and children all over Japan throughout their careers.
You two were chosen as the first act for the music project KIDS MUSIC PARK, a collaboration between Universal Music and Kodansha’s online media “with class mama.” You wrote a new song called “Chu-zaburo” based on the honest voices of moms and dads all over the country for this project. How did you feel when you were asked to take part in it?
Akiko Hirata (Pon): We were so happy. It was exciting because there were parts that were similar to the family concerts we’d been doing up until now, and the person at Universal Music who started the project is also a mom raising kids, which I thought was great. The project was a new endeavor in that we spoke directly with mom influencers and wrote the song with them after hearing what they had to say.
There must be many moms out there who have been helped by your music. Have you ever discovered something new or had fresh insights from the feedback and comments from your listeners?
Yuko Masuda (Kero): Yes, a lot. This time, Pon wrote the lyrics first, and then we worked on the music. We asked the moms to listen to the lyrics and when we asked how their kids react to music, one of them said, “My child laughs when I shake my hips!” Other moms followed suit, like, “Mine does, too!” so we went, “Well then, let’s shake our hips in this song.” That’s what the production process was like. A mother who was facing difficulties raising her child mentioned that she felt too self-conscious to give hugs or kisses, so we incorporated hugs and blowing kisses into the choreography. Everyone can do these naturally when they’re part of a song. It’s interesting how people gradually get used to it as they do it while laughing.
You’ve also performed it live after it was released digitally in December. How was the reaction to it?
Pon: It’s been really fun. I was wondering if people would hug, but everyone seems to enjoy it more than I expected. The kids hug each other, of course, and parents hug their kids, and also adults at training sessions for nursery school teachers did it, too. Everyone gets all excited when the hugging part comes.
You’re also a mother of two kids, Pon. How have you managed to balance work and parenting?
Pon: I had twins and went back to work four months after they were born. At first, I was really keen to do everything myself without relying on anyone else, but in reality, all sorts of unexpected things kept happening.
What happened?
Pon: First of all, I got sick soon after becoming pregnant and was bedridden for almost a year. I’d actually planned on working right before my due date, but suddenly wasn’t able to work at all. Our work schedule is decided a year in advance. We had a packed schedule of concerts lined up but I couldn’t move, so I ended up having to rely on a lot of people for help.
I told everyone around me that I wouldn’t trouble anyone but ended up inconveniencing my company, and wasn’t sure if I’d be able to raise my kids properly. Becoming a mom was supposed to be a happy occasion, but my worries became bigger than the joy and I just kept crying in bed.
How did you manage to lift your spirits from there?
Pon: I thought, “I can’t take any more time off,” and resumed work four months after my kids were born. We moved to Nagano later on, but raising twins was hard. Even though I sought help from my mother, my ex-husband, my neighbors, and anyone else I could think of, it still wasn’t enough. In the end, I used the Family Support Center run by the local government. It’s a system where registered people in the community look after people’s kids.
But my job often required me to stay overnight and I had to go work almost every weekend, and this system didn’t cover overnight care. I was at a complete loss when one of the support staff said to me, “It’s not allowed under the current system, but I know you need assistance,” called a few people to help, and they started providing overnight care.
You started your activities in 2004, and I imagine you still have many opportunities to speak with moms and dads. Do you sense any changes in society or the times?
Pon: Yes, I do. There are more young female artists, singers like us, who are also working while raising children. I think it’s easier now for people like them to say, “I’m going to take a break to have a baby, but I’ll be back,” and everyone accepts that. That atmosphere is different from what it used to be like.
It might still be like the old days in some ways, but it has changed a lot.
Pon: That’s so true. Now, taking maternity leave has become the norm, and the pandemic led to a trend of people being encouraged to take it easy and rest, which is also a big change. In the past, as a duo, we worried that if one of us took time off, the work wouldn’t get done. But now we have more young people working in our field and the way of thinking in society as a whole is becoming more flexible, which is great.
Have you ever felt that being a woman has impacted your career, not just in terms of motherhood?
Kero: I’ve come this far without really having to be aware of being a woman, and never faced any major obstacles in that sense. There are lots of women in music colleges, and also a lot of women in the field of childcare.
Pon: Shortly after having kids, a man in the same industry said to me, “It must be hard for you to work in this kind of job when you have a baby.” I was surprised by his tone, which was like, “It’s not my problem because I’m a man.” It makes me feel uncomfortable when people talk about childcare like it’s something only women do. I was too taken aback to respond at the time, but I told Kero about it right away.
The way people think about gender roles is gradually changing, though, isn’t it?
Kero: I think so. At our concerts in the past, there’d be guys who were like, “Daddy just brought the kids” and dozing off, but now the fathers are enjoying the shows together with their children. We see more men come with babies in their arms, bringing their kids along. Times have really changed.
In the entertainment industry, working hours are irregular and often involve working on Saturdays and Sundays. What kind of changes do you think are needed to make it easier for women to work?
Pon: What I noticed through experiencing motherhood is that the systems in place in Japan aren’t keeping up with reality. Government workers think that women who raise children work from 9 to 5, but there are also irregular jobs like in the entertainment industry, and jobs that require working at night or staying overnight. I felt that there still aren’t many systems in place that are in line with that reality.
When you’re young, you tend to think that you have to work hard to not cause trouble for other people. But as you get older and gain more experience, you start to think that it’s OK to ask for help. Can you give some advice to people who might be trying too hard, on how they can make things a little easier?
Pon: If you have someone you can talk to about how you feel, that alone can make a difference. It can be your friend, your partner, or someone you’re connected to through social media. The important thing is not to keep everything bottled up inside.
When I was living in Nagano, I was at a loss about how to balance work and childcare after my divorce, and really struggled with the question of whether I should move back to Tokyo or stay in Nagano. I didn’t know if I could continue my career and felt like I was up against a wall. I was at my wit’s end, so I called a professor from when I was studying childcare who’d been very helpful to me in the past. I was crying, saying, “I don’t know what to do anymore.” Then that professor said to me, “Have you discussed that with your kids?”
What? Your kids?
Pon: Yes, my kids were in third grade at the time. So I said, “They’re still so young, I can’t ask them for advice,” but she was like, “What are you talking about? You’re family, right? They might say something insightful, even if they’re kids.” So I went home and spoke to them during dinner. “Mommy’s really worried. Should we go back to Tokyo, or stay here in Nagano? Should I quit my job and do something else? What do you think?” Then, after thinking about it for a while, my kids said, “We’ve gotten used to living here, so we think you should stay and keep doing what you do.” They both agreed.
So your kids’ words led to a big decision in your life.
Pon: Right. That’s why it’s really important to talk things over. If you just ask without assuming that no one will understand or some specific person won’t understand, you might get an unexpected answer that opens up a new path.
—This interview by Rio Hirai (SOW SWEET PBLISHING) first appeared on Billboard Japan
Sakurazaka46‘s “UDAGAWA GENERATION” soars to No. 1 from No. 33 on this week’s Billboard Japan Hot 100, on the chart released Feb. 26.
The popular girl group’s 11th single, featuring Hikaru Morita in center position, debuted on the chart dated Feb. 5 at No. 28 and stayed in the top 40 for three weeks powered by the digital metrics of the chart’s measurement. This week, the CD version that went on sale Feb. 19 launched with 533,149 copies to hit No. 1 for the metric, while re-entering at No. 9 for downloads with 3,039 units, and hitting No. 18 for streaming with 4,481,440 streams.
Sakanaction’s “Kaiju” debuts at No. 2. This single, released digitally Feb. 20, is the first by the five-member band to be featured as an anime theme song, and accompanies the anime Orb: On the Movements of the Earth that began airing on NHK in October last year. It’s off to a good start, coming in at No. 1 for downloads, No. 3 for streaming, No. 4 for radio, and No. 9 for video views.
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After logging its sixth week at No. 1 last week, Mrs. GREEN APPLE’s “Lilac” falls to No. 3, but the Oblivion Battery opener still dominates streaming, video and karaoke, while also coming in at No. 6 for downloads. The three-man band’s “Darling” follows at No. 4 on the Japan Hot 100, coming in at No. 2 for streaming and videos, No. 11 for downloads, No. 19 for karaoke and No. 20 for radio. Mrs. GREEN APPLE continue to take up half the top 10 this week, with “Que Sera Sera” at No. 7, “Bitter Vacances” at No. 8, and “Soranji” at No. 9.
Outside the top 10, HANA reaches a career high with its pre-debut song “Drop,” which dropped Jan. 31 and climbed 36-32-16, then to No. 13 this week. Also, MAZZEL’s new single “J.O.K.E.R.” debuts at No. 18. The official theme song for the Tokyu Land Corporation Breaking World Match 2025 tournament was digitally released Feb. 17 and hits No. 1 for radio, No. 3 for downloads, and No. 14 for video.
The Billboard Japan Hot 100 combines physical and digital sales, audio streams, radio airplay, video views and karaoke data.
See the full Billboard Japan Hot 100 chart, tallying the week from Feb. 17 to 23, here. For more on Japanese music and charts, visit Billboard Japan’s English Twitter account.
The South by Southwest Music Festival has announced that Chinese singer-songwriter Tia Ray will take the stage on March 11 as part of International Nights at Rivian Park. As the only invited artist from mainland China, she will headline the festival and deliver a grand finale performance for music enthusiasts worldwide, alongside international talents such […]
Balloon, one of the 2010s most iconic Vocaloid producers, has created hit song after hit song, like “Charles.” In 2017, he also began creating music under the name Keina Suda. On April 16, 2025, he will be releasing a new concept album, Fall Apart.
Billboard Japan took the occasion of the new release and the “VOCALOID Collection (VocaColle) – 2025 Winter” (a submission-based Vocaloid event held on Niconico) to talk with Reol, and Sheeno Mirin, who joined Balloon on “Redire,” one of the songs on the new album. The three artists talked about the process of reinterpreting “Redire” and reflected on their shared roots: Niconico and Vocaloid culture.
Reol, Sheeno. How long have you two known Balloon?
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Reol: I first discovered Balloon when I heard “I touched a vase.” Afterwards, I saw the live-action music video for “MOIL,” which he created as Keina Suda. I started paying close attention to him in part because of his artistic style, going from the Vocaloid scene to singing using his own voice, and in part because the timing of his major label debut was very close to my own. Going back through his past music, I discovered that this was the person behind Balloon.
Balloon: Before I knew it, Reol and I were friends. I don’t remember how I found out about Reol, but one thing that made a big impression on me was the music video for “Give me a break Stop now.” At the time, people who had come up through Niconico were very cautious when it came to revealing themselves. Reol, on the other hand, just burst out of the gates. I hadn’t met her yet, but she made a really big impression on me as someone with an incredibly strong spirit, which also came across in the way she presented herself.
Sheeno: I think I found out about Balloon through “Charles” when I was in elementary school. When I was in elementary school, all I listened to was Vocaloid, and I especially loved Vocaloid rock.
Reol: When I first found Niconico, Vocaloid made a huge impression on me, too. Vocaloid’s not the name of a musical genre but the name of the software, so Vocaloid culture includes all kinds of different music. Every day, people were uploading new songs, so it was really exciting and I was just glued to it.
Balloon, what led you to reach out to these two to work on “Redire” for your new album Fall Apart, which comes out on April 16?
Balloon: I’d like to answer that by first talking about when I wrote “Redire.” At the time, I’d been thinking about starting to release music under the name Keina Suda. Back then, when people emerged from the Vocaloid culture, there was always this risk that they’d never be able to return to the Vocaloid scene. So when I was writing “Redire,” I was thinking “this just might be my last Vocaloid song.” On top of that, I was juggling way too much at the time. For some of the songs I wrote, I was in such a conflicted state of mind that after I finished the songs, I couldn’t bring myself to listen to them myself for a while.
Unlike me, Reol is really strong—in her lyrics, in her singing voice, and as a person—and that strength is apparent to anyone who sees her. I wanted to hear Reol take these songs that I’d written with such mixed emotions in the past and sing them in a bright, radiant style.
Reol: Keina always felt like a colleague or a classmate. There’s what I’d almost call a kind of pressure felt by people who started out on Niconico and went on to debut on a major label. A feeling that they have to create output that can make them proud to have roots in the Niconico scene. So hearing Keina say that when he wrote “Redire,” he was ready to bid a temporary farewell to the culture, I thought, “Ah, so that’s why you let me work on it.”
Balloon: I think I found out about Sheeno through “Heterodoxy.” Of course, I love it as a tune in its own right, but I also thought “his musical sensibilities are the exact opposite of my own.” I felt envious—he was doing something I couldn’t do even if I tried. That got me thinking about how a person like that would reinterpret one of my own songs. I couldn’t even imagine what it would sound like if Sheeno’s music and Reol’s music intersected.
The album is titled Fall Apart, which carries this nuance of “destruction.” Balloon, did you make any requests of these two when you asked them to work on the album?
Balloon: For me, personally, the album’s title has a hidden theme, a hope that that’s what would happen, but I didn’t make any specific requests. I just trusted in everyone’s own interpretations.
Sheeno: I really agonized over it (laughs). The original song is just too perfect. But when I heard Reol would be doing the vocals, I started thinking that an electro sound would be a good fit. It’s a sound I use in my own music, and it matches Reol’s musical sensibilities, too. I designed the sound of the song to emphasize the restlessness of the original by speeding up the BPM and adding some sharp-edged synth.
Reol: I think it came out feeling even more heartfelt. I discovered Mirin through “Then Your Thought Should Just Die,” and my impression was that he had a really powerful personal philosophy which came out in the songs he wrote. When the new arrangement of “Redire” arrived, the lyrics were Balloon’s, but in the sound you got a strong feeling of Sheeno Mirin’s philosophy.
Balloon: I know. I listened to Sheeno’s new arrangement, before Reol recorded her vocals, and it was a huge surprise. It was like something completely new and unknown. I knew I’d made the right choice in reaching out to him.
For all three of you, your roots lie in Niconico. What kind of place was it for you?
Balloon: In one word, “home.” It’s a place that will always welcome you back, and if you go out into the world, you can feel proud that your roots are in Niconico.
Reol: Initially, for me, it was an escape. There was a time when I just didn’t feel like I had a place in the world. When I discovered Niconico, it was like it accepted all of my gloom.
Sheeno: Earlier, Reol talked about how all kinds of things came together in Vocaloid. That’s how I felt about Niconico. That foundation is the reason that there are so many genres of Vocaloid songs, and why you can find truly niche songs.
You’re all taking part in the VocaColle 2025 Winter playlist project. What criteria did you use when choosing songs?
Balloon: I picked songs that shaped who I was a decade ago. There’s a lot of music on Niconico that made a huge impression on me, but I picked the true giants, artists that are like “you can’t talk about Niconico without talking about them.”
Reol: My theme was “another style of schoolhouse.” I put the songs in chronological order, and I included songs from recent years. It goes without saying that the songs I cover are all songs I would recommend, so for my playlist I limited myself to songs I haven’t covered.
Sheeno: I have my own playlist of about 2,000 songs that have less than 10,000 plays, so I selected at random from that list. A long time ago, I tried to listen to every single Vocaloid song on Niconico, and there are lots of great songs with few plays. I want people to know that.
—This interview by Yuuka Higaki first appeared on Billboard Japan
While many musicians acknowledge separating their on and offstage persona, KINO breaks his life into three parts and tries to live their truths through his own honest expression.
There’s Kang Hyung-gu, his birth name that represents his most authentic self that friends know. Under his stage name KINO, he’s a member of chart-topping K-pop boy band PENTAGON with Cube Entertainment, and also a soloist under his independently launched NAKED label. Despite the 27-year-old saying he has difficulty sharing himself at all times, the person who asked strangers to rate his single at Coachella last year is the same friendly, determined face walking into a New York City studio before the kickoff of his first U.S. solo tour. KINO quickly shares which photos he likes best, sets up his phone to record b-roll and behind-the-scenes content, and has his outfit and an assembly of accessories selected to reflect the colors and mood of his current musical era.
Released at the top of 2025, KINO’s latest single “Skyfall” is a stirring, string and piano-led ballad with a soaring chorus reminiscent of the stand-still moment of JVKE’s breakout Billboard Hot 100 hit “Golden Hour.” Accompanied by a black-and-white shot of him singing in concert as the cover art, “Skyfall,” and November’s gritty guitar cut “Everglow,” show a noticeably less produced version of the star compared to the electro-pop, viral-ready bop “Broke My Heart” featuring TikTok Billboard Top 50 chart-topper Lay Bankz. But it’s all part of showcasing the person he is right now and the styles and sounds accompanying it. KINO says it’s all leading to a project that “will be the most honest album in my life.”
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KINO’s I Think I Think Too Much Tour is an insight into his mind, naming the trek — which hit eight cities in 12 days for its U.S. leg — off what literally keeps him up at night. Alongside the personalized name, KINO says he was confident that audiences needed to experience his new music live. “The theme of this concert is emotion,” he tells Billboard. “When I want to express my emotions to the audience, I have to be in front of them, so it’s very important to meet them in person.”
KINO’s choice to close the concert with the unreleased, racing rock-pop anthem “Back in Time,” complete with a call-and-response bridge perfect to singalong to on the radio or at music festivals, feels like his intuition at work. This final impression KINO makes during this intimate concert feels like the first steps in sending him down a path to procure a global pop hit of his very own — one he’ll be able to say was a true expression of himself.
You named this tour I Think I Think Too Much and your album If This Is Love, I Want a Refund. These aren’t typical titles. Are these all things you’ve personally thought about?
That’s right; that’s the biggest direction of this company, too. Because as a solo artist, I could not help but not to share my story. It’s very important to me that I’m showing myself and showing my mind within. So, I was looking for the thoughts I’m thinking about the most recently and found that “I think I think too much” is the one. After I launched this company and debuted as a solo artist, I’m always thinking things over and over till the night, so I Think I Think Too Much is connected from a conversation I had.
The reason why I wanted to bring this concert to another country and more cities was because I think my music is very good to listen to, but I believe my music is not complete with only listening. My music is complete when people listen and watch the performance together. The theme of this concert is emotion and when I want to express my emotions to the audience, I have to be in front of them, so it’s very important to meet them in person.
You released “Everglow” and “Skyfall” with softer and more emotional tones than If This Is Love, I Want a Refund. What are you sharing now?
“Skyfall” is a breakup song that captures the regret of love taken for granted. And it’s perfect for this season, so, if listeners can relate to this story, that would be amazing. And “Skyfall” was also inspired by the 007 [James Bond] film. “Skyfall” was a place where loving memories and regrets linger, so when the idea came up, I thought it would be the perfect word to describe the sound. So, Billboard, I hope you like it. Please invite me to another interview when I’m on the Billboard charts.
But I don’t want to show KINO the celebrity. I want to show the human Kang Hyung-gu. I think that I cannot be defined by one person: I have a lot of emotions and personality in my mind. But I’m just like a human like everyone: I fail, I regret, I fear, I cry, I smile. All those emotions and all those personality aspects make me and completes me, right? That’s why I don’t want to define myself as a one-genre artist. I have many music genres and emotions for the different music in me. I’m changing every moment, every single day! And I’m going to change in the future too.
Are these singles leading to a new album?
We’re planning a lot of things for this year, but the most important thing is, of course, the album. I’m writing the songs, and as I told you, I am still figuring out who I am. I think this will be the most honest album in my life. It’s very hard to be brave, but I’m challenging myself to be an artist who can explore and reach the next future. It will be totally different [in terms of] the genres and styles of music. I have some tracks I want to spoil, but nothing is set at this moment. I’m working with a lot of different artists at this moment — maybe some who fans might know, some from totally different scenes — but one spoiler is “electronic sound.”
KINO
Lauren Nakao Winn
Why was it important for you to launch NAKED? You could have easily stayed where you were for longer.
One of them is to differentiate from my work in the band and as a solo artist. And then I have another reason, which is to challenge myself. I love to challenge myself and I believe that will bring me to another kind of better future. If I don’t challenge myself or stay in a comfortable job, I feel like I’m dead. It’s hard to explain, but if I stay in my comfort zone, I feel like I won’t be able to change or grow. But I also didn’t start this just to take the risk itself, right? I feel like by taking these risks, something will come out of it in return. I don’t know what it might be, but that’s also the reason why I’m doing it.
I went through your music before the tour and found “POSE” from 2022. That was the first time I remember seeing you solo. I’m curious what you think of that song today?
I have two different purposes as a member of PENTAGON and as a solo artist. At that time, I was only a member of PENTAGON, so I wanted to be successful because that’s your goal as a member of a team. But after I launched this company and debuted officially as a solo, I want to talk about personal and individual things through my solo music. So, it’s totally different. At that time, I was making “POSE” just for the success.
What are your goals or successes today? What do you want to manifest to happen in 2025?
Honestly, um, I want to be on the Billboard charts. For real, it’s not like I’m not joking. While trying to be myself, that’s also my biggest goal because I’m making music with my 100 percent honest feelings. I feel like I lost myself for a long time, so I’m looking for the real me and figuring out who I am. So, after I’ve found that and made some music with the honest KINO, I want to be on the Billboard charts with that music. That’s my goal.
When had you felt like you had lost yourself?
It was after the I Think I Think Too Much show in Seoul in September. Around that moment, I was wondering, “What do I have to show for myself to the world?” And then I realized that I’ve never shown myself 100 percent. Of course, I’ve shared some stories, but I don’t think I talked about myself fully. After I realized that, I wanted to be honest. It’s very hard to be brave to show myself, including the parts I didn’t want to show.
KINO
Lauren Nakao Winn
You said it’s also important to keep your purpose with the group intact. Can you share more about including PENTAGON in your mind?
I think I exist because of them. Because I have a team and members of a team behind me, I can still exist for 20, 25 [years] as KINO. Of course, it’s very important to me to be my own artist, but as I mentioned, I have a lot of purposes. PENTAGON is very important in my life. They kept me alive and that’s how I keep going mindfully. It’s about loyalty and friendship, but actually, for me, it’s more like a “family-ship.” They’re always next to me, the biggest supporters, and I can lean on them. We always meet up, talk on the phone, and, of course, have a group chat, even if we’re just sending a meme or GIFs.
Beyond your band mates, I really like your How I Met KINO series on YouTube and seeing new sides and these unexpected friendships. Where did the idea come from?
Before we launched the show, I wondered, “What KINO have I not shown to my fans yet?” All the people around me tell me, “You’re very Kang Hyung-gu when you’re with your friends, the real you.” So, I’ve never noticed that, but after, I realized, “Oh, it’s perfect to show my moments of friendship to the audience.” And I feel like all my fans really love the moments when I’m with my friends. I’m so sick of the camera turning on and needing to sit up and be perfect. I became more comfortable in front of the camera and that was an amazing change.
Photography and Creative Direction by Lauren Nakao Winn
Assisted by Jovita Tedja
KINO
Lauren Nakao Winn