State Champ Radio Global
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At the end of the summer, A$AP Rocky released a music video that quickly took over the internet. The video for the song “Tailor Swif” was described as a surreal dream journey. However, anyone familiar with Soviet art, lifestyle, fashion, cinematography and aesthetics will notice many interesting references in the work. The video was filmed in Kyiv, Ukraine, just months before the war began. A particularly intriguing aspect is that the production company behind the video, shelter.film, is based in Kyiv. The company is co-founded and led by Albert Zurashvili, who is from Georgia. It’s even more notable that shelter.film now operates out of Georgia, continuing to work on numerous international projects.
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Recently, shelter.film received several prestigious awards for A$AP Rocky’s music video at the renowned Ciclope Festival. The project was among the winners in five categories, including the Grand Prix in the music video category.
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Billboard Georgia interviewed Albert Zurashvili, who shared insights about shelter.film and the experience working on A$AP Rocky’s “Tailor Swif” video. shelter.film was founded five years ago in Kyiv, with a vision established by Zurashvili. He explains that the talented professionals, who are now part of the shelter.film team, helped him bring this vision to life. Today, Gena Shevchenko and Marina Karmolit are his partners, and together they manage shelter.film. The company launched on April 1, a date that led many to believe it was a prank. “We were too busy launching the project to look at the dates,” says Zurashvili.
The core team at shelter.film consists of six members, and since its founding, it has grown into one of Ukraine’s most well-known production companies. Its international portfolio includes work for several leading brands, such as Chanel, Coca-Cola and Samsung. Now, shelter.film is operating worldwide with offices in Kyiv, Tbilisi and Brussels and is constantly exploring new horizons for their clients.
Despite its service-oriented business model, shelter.film is part of the creative industries, known for its innovative and artistic approach. In today’s advertising landscape, competition is incredibly fierce, with impressive videos being produced daily. Brands consistently launch creative campaigns that capture attention. Even in this competitive environment, shelter.film has carved out its own niche. A signature style runs through their work, showcasing that its creators treat advertising as a form of art. The shelter.film team aims to produce projects that leave a lasting impact on society.
“Shooting videos is generally not too complicated these days. But bringing it to storytelling within commercials with a high-end cinematography or just ripping eye-candy art is somewhat not as easy,” says Zurashvili.
According to him, the company strives to express its creativity. For shelter.film, the process is more than just completing tasks and delivering projects—it’s something that each team member truly enjoys.
“We are blessed to have the opportunity to get involved in socially impactful projects,” Zurashvili says. “We always support new names and evolving talents, as true progress in our industry lies in people, not just tools. Working in international markets these days, we are still getting top Ukrainian specialists involved in every project (physically or remotely) to keep those gems of people around and on track.”
As mentioned earlier, shelter.film has collaborated with many leading companies across various industries. Advertising projects, by their nature, consider numerous client briefs. When we asked how the shelter.film team manages to preserve the artistic value of each commercial video, Albert Zurashvili responded.
“It may sound tall, but we’re doing everything possible to avoid compromises,” he says. “We’re not overpromising but over delivering and never under budgeting. So we’re pretty straightforward about that — we can do it best within the budget line or not. No one wants failures, and we can foresee and avoid them. It’s not just a reputational risk – it’s actual damage for specialists and the image of the country on a global stage as a destination for films and celebrities. So we’re not choosing between commerce and art, I’d say. We’re creating commercial art.
“In recent decades, Ukraine has become a well-known destination for major brands and artists to film their best projects. For that to happen, service production companies collaborating with extremely skilled specialists have put years of sweat and passion into proving that this is the way to do it. After years of hard work and establishing the highest level of service in Eastern Europe, along with the most experienced crew, we started to see significant income for the country through all those worldwide projects. Many talented directors and other creative professionals are eager to bring their work to Ukraine or Georgia, as the level of achievement they attain and the excitement and involvement of the crews are just incredible.”
Marina Karmolit, Albert Zurashvili and Gena Shevchenko of shelter.film photographed for Billboard Georgia.
Ninutsa Kakabadze
Despite numerous high-budget commercials and various projects, one of shelter.film’s standout achievements is the A$AP Rocky music video. The concept for the video was developed by directors Vania Heymann and Gal Muggia, a duo renowned for their work with many stars of the global music scene, including Coldplay, as well as brands like Nike and Apple. Shelter.film has previously collaborated with these directors on various projects, including a Dua Lipa music video.
“It was a freestyle of developing and polishing the details of every scene on the go in a short-term and extra-confidential manner,” says Zurashvili. “Most of the crew coming to the set were unaware of who we were shooting for and were surprised when they arrived. A few weeks later, A$AP and his gang arrived in town, and we spent a few amazing days in Kyiv shooting this crazy project, doing all the tricks possible, and filming it on a Kodak 16mm camera. Working with film is always exciting, as you don’t see the final result until the material is developed and scanned. It was an unforgettable experience.
“No need to mention there were tons of negotiations that took us more than half a year of constant discussion, but it was definitely worth it. One of the highlights for us is that we involved an incredibly talented Ukrainian director of photography, Denys Lushchyk, in shooting this music video.”
In one of the scenes of A$AP Rocky’s music video, a famous scene from the 1977 film Mimino, by Georgian director Georgiy Daneliya, is brought to life. As Zurashvili explains, this decision was made by the directors. “It’s a fantastic reference from Georgiy Daneliya and I’m happy we have it there,” mentions Albert. According to him, A$AP Rocky was deeply involved during both the filming and post-production stages, and the entire team worked to a high professional standard.
For the shelter.film team, visual communication is an art form and a unique way of telling a story. This approach is consistent whether they are working on a commercial advertisement or a music video. “Every art form, even if it’s commercial, has a timestamp,” Zurashvili says. “All great stories should be told. Art is about freedom of expression. I appreciate any brands and artists brave enough to be on the cutting edge of history. The loudness of your voice brings power and responsibility to those who trust and follow you. Positive change can happen only where there is responsible, kind, and intelligent dialogue. As I said, we’re happy to have our role in it and always contribute with full responsibility.”
Karol G’s “Si Antes Te Hubiera Conocido” orders an eighth round at No.1 on the Billboard Argentina Hot 100 chart. The song, which became the singer’s fourth leader on the tally in September, extends the third-longest command in 2024, and moves to within three weeks of tying the second-longest domination this year. Only two other […]
Billboard China has officially announced the inaugural Billboard Global No. 1s selection for the China region. In a collaboration with TME Chart — part of Tencent Music Entertainment Group — Billboard China has analyzed the annual performance data from TME Chart, which encompasses the UNI Chart and Wave Chart, to curate a shortlist of 50 […]
TOMORROW X TOGETHER continue to solidify their place as one of K-pop’s greatest storytellers with The Star Chapter: SANCTUARY. This reflective yet hopeful mini-album captures the nuanced emotional spectrum of youth through some of their most subtle, vocally challenging songs to date. The six-track mini album release takes listeners on a journey that melds TXT’s […]
As one of 2024’s most promising K-pop rookies, BABYMONSTER is closing out a stellar year with the girl group’s long-awaited full-length album DRIP that’s packed with globally appealing pop hits. The LP further positions the septet as a force in K-pop’s expanding international influence, blending genres and languages to create a universal pop experience.
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Led by the two singles “CLICK CLAK” and “DRIP,” the tracks make BABYMONSTER’s intentions of world domination clear with the multilayered linguistic and genre approach: “CLICK CLAK” is an English rap cut, where even the group’s powerhouse vocalists prove they can spit, while “DRIP” is a powerhouse K-pop jam incorporating dance music, hip-hop, EDM and powerhouse pop. G-Dragon (who also recently made his comeback to the K-pop scene) co-producing the latter and adding another level of sophistication and excitement, marking a significant co-sign from one of K-pop’s most iconic figures.
Both singles were accompanied by music videos that dropped this week with “CLIK CLACK” boasting more than 24 million views since its release on Wednesday (Oct. 30), while “DRIP” currently has a whopping 14 million views since its premiere less than 24 hours ago. Watch below:
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Another prominent K-pop figure, Mino of WINNER, also contributed to the album, co-writing the throwback hip-hop/pop hybrid “Really Like You.” At the same time, BABYMONSTER also showcased their own creativity as members Asa and Ruka wrote on several tracks, including the special duo song “Woke Up in Tokyo,” which weaves Japanese lyrics into the mix.
Deeper into DRIP, listeners will also be treated to the acoustic cut “Love, Maybe” and the 2000s-tinged “BILLIONAIRE” (both sung entirely in English), and a standout in the emotional dance anthem “Love in My Heart.”
With the physical release of DRIP in the U.S. coinciding with the album’s global drop, BABYMONSTER has a strong chance of making a splash on the Billboard 200 chart later this month — a feat few K-pop rookies can achieve on first try. But until the charts feel BAEMON’s impact, fans can enjoy streaming DRIP, and check out the “CLIK CLAK” video below:
Interviewing an artist of Angham’s caliber presents a unique challenge and a thrill, merging anticipation with the weight of her legacy. Angham is, after all, a towering figure in Arabic music, an extraordinary voice whose career bridges the classical foundations of Arabic song with its modern evolution over two dozen studio albums. This was not just an interview – it was an exploration into the journey of authentic art that has shaped contemporary Arabic music.
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As expectations filled the air, they quickly dissipated when Angham appeared in white, radiating a captivating smile. Angham takes in all opinions and comments with a calm demeanor, soothing the room’s tension. When she begins to speak, the atmosphere transforms: her words reflect a powerful personality, expressing complex ideas with simplicity and an undeniable charm that enchants her audience.
There’s no doubt that Angham has emerged as one of Egypt’s most impactful modern voices. Her journey began in the late 1980s, nurtured by her father, the renowned musician Mohamed Ali Suleiman, whose guidance and influence helped unlock her early talent. With training in music and piano, she developed a solid foundation in the musical arts, initially singing traditional Tarab (classical Arabic music) pieces that bore her father’s distinct artistic signature, such as the album Ila Ana (Except Me), in parallel with her collaborations with classical composers of Khaleeji music such as Talal Maddah, Suleiman Al Mulla and Sami Ihsan. Yet, in the late 1990s, after professionally parting ways with her father, Angham redefined her path.
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She embraced a modern style closer to Arab pop and reached a major milestone with the 2001 album Leih Sebtaha (Why Did You Leave Her?), marking her first collaboration with composer Tarek Madkour and Sherif Taj. The early 2000s also saw Angham experimenting with Latin pop, in the release of one of her most prominent hits, “Sidi Wasalak” (Why Aren’t You With Me?), and with it she established her new artistic identity, which she continued to grow and develop while absorbing new musical trends, and integrating them into the context of her own musical experience and identity. Through these works, she expanded her reach to a broader audience, solidifying her status as a central figure in the Arab music scene and maintaining her role as a bridge between Arabic music’s rich history and its present.
While it is difficult to pin any one of Angham’s albums over the other, another massive success for Angham was her album Hala Khassa Gdean (A Very Special Case) with hit songs “Ya Retak Fahemny” (I Wish You Understood Me), where we hear her nuance for emotional complexities of love develop more with each work, in addition to her vocal delivery and performance. With 29 studio albums under her belt, Angham’s prolific body of work has found a home in the hearts of her listeners year after year, where she has come to be known for her unique ability to sing a range of emotional experiences found in each stage of love.
Billboard Arabia’s conversation for the October cover began with her latest album, Tigi Neseeb (Let’s Leave). Each song, a journey into the depths of emotion, allowed Angham to share pieces of herself and the untold stories embedded within the lyrics. She describes the album as a story, explaining, “This album is like a story with a beginning and an end. It’s filled with stories of people and situations – very real and relatable. What ties it all together is the music, the expressive kind I resonate with.”
Angham’s musical expertise shines through as she discusses her talent for weaving stories from real-life experiences — narratives that listeners might recognize from their own daily lives or even feel personally connected to. She notes, “The album is like a drama; it’s as if you’re witnessing the stories of many people around you. Sometimes, you see yourself in the narrative, or you recognize two or three others whose stories you’re familiar with. It’s that simple, yet it’s a core reason for my success.” Angham unveils that the key to her songs’ success and uniqueness lies in her deep connection with her audience and the relatable stories they share. Each song she performs embodies a sense of authenticity, forging a personal bond between the music and the listener, as though she shares in the daily experiences.
She approached her latest album, Tigi Neseeb, not as a fixed blueprint but as a dynamic journey filled with transformations and experiences. “I wouldn’t lie to you and say I knew exactly what I was going to do; the album developed gradually, with changes in lyrics and musical arrangements. There was a plan, but it evolved for the better.”
After discussing her latest album, Angham elaborates on her artistic choices and musical collaborations. With dozens of albums under her belt, she articulates her philosophy regarding song selection, highlighting the stage’s pivotal role in her decisions: “I’m always focused on how a song will translate on stage; my choices are guided by this aspect because the stage is my essence. My concert is my soul.” Angham expressed her enthusiasm for direct audience interaction, an essential element in her creative process. “When I choose a song and its arrangement, I consider how it will start, end, and engage the audience; I’ll re-record as many as two or three times to reach that perfect ending that commands applause.”
For Tigi Neseeb, Angham maintained a thoughtful balance between longtime collaborators and fresh names she worked with for the first time. She sustained her successful collaborations with producer Tarek Madkour and lyricist Amir Teima, with whom she’s worked for over 20 years, crediting these long-standing collaborations with upholding her distinctive musical identity. At the same time, she brought in new, unexpected collaborations. In her conversation with Billboard Arabia, Angham highlights the album’s surprise: collaborating with Akram Hosny, initially an Egyptian comedian, who contributed songs like “Khalik Ma’aha” (Stay With Her) and the title track.
Angham
Sharbel Boumansour/Billboard Arabia
On her album, Angham also introduced new vocabulary into her piece with lyricist Mostafa Hadouta, whose background in mahraganat music added a fresh layer to the song “Mowafaqa” (l Agree). Unpacking the album’s rich collaborations, she also praises three poets she worked with for the first time on Tigi Neseeb, including Hala El Zayat, whose song “Howa Enta Meen” (Who Are You Anyway) achieved remarkable success, landing in the No. 9 position on Billboard Arab Hot 100. Tigi Neseeb’s performance on the Billboard Arabia charts proves its remarkable success, with 10 out of 12 songs finding a home on Billboard Arabia’s Hot 100.
But Angham isn’t just a singer, performer and classically trained musician — she is also a businesswoman. In her interview, she unveils her most ambitious endeavor to date: her own production company, Sowt Masr (The Sound of Egypt), which launched with its debut album, Tigi Neseeb. Established between 2014 and 2015, the company initially aimed to produce her personal projects, yet Angham’s vision extends far beyond her own artistic ambitions. She expresses, “Deep down, I aspire to nurture new voices, and with time, I will make that happen.” Angham emphasizes that her role as a producer is not merely to finance projects but to guide emerging talent on the right path. Her insight highlights a transformative view of the producer’s role – one that encompasses organizing and creatively directing rather than just providing funding.
Looking ahead, Angham was unequivocal about her commitment to continuous innovation. “As I speak, I’m actively engaged in new projects. Music constantly flows through my mind, inspired by the words I hear and read, along with new songs and fresh collaborations,” she shared. Her boundless ambition drives her to enhance her artistic repertoire through collaborations with new composers and artists who can add their flair to her work.
Angham is not just an artist; she embodies a modern classic Arabic voice and serves as a vital link between musical generations. With her album Tigi Neseeb, its diverse collaborations and her production venture, Sowt Masr, she demonstrates her remarkable ability to adapt and innovate while remaining true to her artistic roots. The interview concluded on an inspiring note, envisioning a bright future not only for Angham but also for emerging artists who may find her label Sowt Masr a springboard to new horizons in the music industry. As she continues to pave the way, Angham’s legacy promises to illuminate a path for the next wave of talent and Arabic music at large.
Angham
Sharbel Boumansour/Billboard Arabia
Just after POW reached their first anniversary, the rock-inspired K-pop boy band dropped a new EP, Boyfriend, whose lead single title track paid homage to one of the scene’s favorite artists — pop-punk princess Avril Lavigne.
For “Boyfriend,” the quintet reinterpreted Avril’s 2007 single “Girlfriend,” the Canadian superstar’s first No. 1 on the Billboard Hot 100 and one of the year’s biggest tracks. POW kept the original’s stomping production and undeniably catchy chorus intact for the hybrid track with a new mix of Korean and English lyrics.
POW members Jungbin, Yorch, Hyunbin, Dongyeon and Hong tell Billboard that the superstar played a significant role in their musical backgrounds and made a song like “Boyfriend” happen.
“We’ve loved band sounds and Avril Lavigne’s songs were always on our playlist,” the group says. “We think she was the first to show how punk can be so appealing in pop music. We’re grateful she made it possible for us and so we’ve worked hard to release ‘Boyfriend.’”
“For this remake, I listened to all of Lavigne’s albums,” adds POW eldest member Yorch. “I was drawn to her timeless drum sounds and couldn’t get over the rawness and cool beat of the drums. I recently got an electric guitar and she’s opened my eyes to acoustic real sound. And, it’s something K-pop should also look out for.”
When honoring both the sound and aesthetics from Avril’s debut in 2002, the A&R for POW’s record label, GRID Entertainment, saw their work as helping connect K-pop more extensively to music culture today.
“We believe that youth culture is the essence of mainstream K-pop,” a representative from GRID’s A&R says. “Rebellious, grunge-like, and youthful innocence defines K-pop and POW’s music is grounded in real rock and band sounds. It still feels like the 2000s era, a period where analog and digital collide. That is why we find Avril Lavigne’s music relevant, powerful and resonating with people in their teens, 20s, and 30s. It’s her greatest strength and the reason her music inspires us for interpretation.”
From bands like POW, SEVENTEEN and Stray Kids to solo superstars like BoA and former LOONA members Yves and Heejin, here is a collection of K-pop stars who have expressed their admiration for Avril Lavigne.
POW
Image Credit: Courtesy Grid Entertainment
In a year when creative content from Japan is attracting attention in global markets, a singer with potential for international pop stardom has appeared in the J-pop scene. The budding artist’s name is Hibiki, and she sings the festival song “Desire” for the 37th Tokyo International Film Festival (TIFF 2024), one of Asia’s largest film festivals.
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Based in Kyushu in southern Japan, the young singer enrolled in university in April this year. She co-wrote “Desire,” her debut single released Oct. 23, an up-tempo dance track with Jersey club beat and lyrics all in English. “I know you are just a hater,” Hikibiki sings with her emotive, resonant voice, unleashing her thoughts on haters and online flame wars. A portrait of a strong young woman comes across from skillful vocalization and determined gaze, ready to step out onto the global stage.
Billboard Japan chatted with the rising star, who remains mostly shrouded in mystery with little background information available, about her musical roots and future goals as an artist.
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What are you studying at university?
Sustainability tourism. Simply put, it’s about things like Sustainable Development Goals (SDGs) and regional development through tourism. Most of the students at my university are doing interesting things; I have friends who have launched student groups and businesses. A professor there is a former UN employee, so we get to hear the inside story of how the SDGs were created.
Were you drawn things like singing and entertainment from a young age?
Yes, I’ve loved music since I was little. I started fiddling with the Electone electronic organ when I was two and started learning how to play it properly when I was three. I apparently said I wanted to play music myself.
Which artist do you remember liking in a conscious way?
My dad would play music in the car, and I used to sing along to the Spice Girls’ “Wannabe.”
How did you learn English?
I started going to English conversation classes when I was a toddler, and used to enjoy English in a game-like way. But I was bad at it as a subject from junior high to high school and couldn’t keep up. I’m working hard now. [Laughs] I’ve been familiar with English for a long time, though, so I can pronounce words kind of like a native speaker.
What other instruments besides the electronic organ do you play?
When I was in junior high, I joined the brass band and played the flute and percussion for three years. There were only nine of us in the band, so we changed parts depending on the song. In first year junior high, our brass band was given the opportunity to perform as the opening act for [J-pop megastars] DREAMS COME TRUE. That was a wonderful experience.
What kind of music did you listen to growing up, starting with the Spice Girls?
In junior high, I listened to [J-pop] artists like Superfly and MISIA. I got into Western music in high school. I had the opportunity to go on a two-week homestay in Canada in my second year junior high. I found out about it through some flyers from school. But the cost of travel and such are quite expensive, you know? We weren’t a particularly wealthy family, but my mother said she wanted me to have an experience that will give me a broad perspective.
That’s something to be grateful for.
That was my first trip abroad. At the time, Ed Sheeran’s “Shape of You” was popular. The experience reminded me that I like English. You can communicate with people from different cultures, and above all, the music is so cool. At the time, I enjoyed music on YouTube.
What made you want to become an artist or singer?
I’ve always loved to sing. Then one day, I had a sudden urge to learn how to sing. I wanted to get a bit better at it, even as a hobby. I was in the chorus in high school and also started taking vocal lessons on the side. I started to think that singing on stage was fun, and that it’d be nice if I could make a career out of it.
In high school? That’s pretty recent.
Yes, it is. I started auditioning and entering contests from there. That’s how I first got started, which led to where I am today.
It goes to show that being able to take action and taking the first step is important.
Whether I passed or not, my views in terms of music broadened through the experience and left a deep impression on me. The fact that more and more people said they like my songs gave me confidence.
By the way, are there any singers you look up to as role models?
I’d say Dua Lipa. She has a voice that no one else can imitate, and her songs have a retro feel to them. I admired her amazing performance at the Grammys. Dua Lipa has this beautiful way of expressing things through the lingering sound at the end of her words. Also, if we’re talking about songs, Zedd is another favorite. I went to my first-ever music festival this year, GMO SONIC, and he was awesome. I also like Tyla and Sabrina Carpenter. I listen to them all the time while I’m going places.
What are you particular about in terms of your own singing and other aspects of your individuality?
I recently discovered that when I sing with feeling, I can make better use of the techniques I have. I try to focus on immersing myself in the world of the lyrics as I interpret them. I think my low voice is my strong point, and I’ve developed techniques that make the most of that.
When did you become interested in writing your own songs and lyrics?
I recently began understanding the profundity of lyrics through co-writing. The lyrics of songs in Japan are so distinct. It feels so interesting to me.
How did your debut single “Desire” come about?
Producers Mitsu and hito and I made a rough demo in about an hour using “space language” [i.e. fitting random words into a melody], and when the entire co-writing team listened to it later on we all thought was good. So we worked together to make a full-length version straight away.
The opening line, “I know you are just a hater,” has quite an impact. How did you come up with it?
The song was already hard-hitting when it was still a demo, so when I was singing it in space language, I was thinking about making the most of that slightly hateful feel it had. We’d changed the song’s title to “Desire” from the temporary one and I’m glad the lyrics connected to that word.
How did “Desire” become the festival song for TIFF 2024?
While we were working on the song, hito, one of the producers, said, “I have a feeling this will work!” and pitched it. I was so happy when it was chosen. The entire process of the tie-in becoming a reality was really quick.
The timing couldn’t be better, since Hiroyuki Sanada’s SHOGUN won a record 18 Emmy Awards and global interest in talent from Japan is on the rise.
The media was filled with articles about that alongside the news about “Desire” being chosen as the TIFF 2024 song. That was amazing.
What sort of artist do you want to be in the future?
I want to become someone like the Asian version of Dua Lipa, but since I’ve loved singing since I was little and love music, I don’t want to end up just idolizing someone. I want to become someone else’s idol next.
—This interview by Fukuryu first appeared on Billboard Japan
Sakurazaka46’s “I want tomorrow to come” rises to No. 1 on the Billboard Japan Hot 100, dated Oct. 30, selling 559,181 CDs in its first week.
The 10th single by the popular girl group topped physical sales while coming in at No. 12 for downloads, No. 5 for streaming, No. 68 for radio airplay, and No. 71 for video views.
Creepy Nuts’ “Otonoke” slips to No. 2. While down a notch from the top spot, points for the Dandadan opener is on the rise, with streaming up by about 108% from the week before from 8,460,000 to 9,130,000 streams, and video up by 101%.
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Mrs. GREEN APPLE’s “Lilac” continues to hold at No. 3. Points for each metric have decreased slightly as the former No. 1 hit logs its 29th week on the tally, coming in at No.15 for downloads, No. 2 for streaming, and No. 5 for video and karaoke.
M!LK’s “Everybody Good Job!” soars 47-4 to break into the top 5. The title track off the five-man group’s sixth major-label release sold 71,036 copies to hit No. 2 for sales while coming in at No. 56 for streaming.
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Rosé & Bruno Mars’ “APT.” also shoots to No. 5 from No. 96. The track debuted on the Japan Hot 100 at No. 96 after its release on Oct. 18. The earwormy repetition of “apateu” (apartment) made a splash on social media, and streams for the track increased by about 6 times, downloads and videos by about 2.5 times, and radio by 8 times from the week before. It’s the first time a Western song entered the top 5 of the Japan Hot 100 since Coldplay and BTS’s “My Universe” in October 2021. “APT.” is also charting at No. 8 on the Billboard Hot 100.
The Billboard Japan Hot 100 combines physical and digital sales, audio streams, radio airplay, video views and karaoke data.
See the full Billboard Japan Hot 100 chart, tallying the week from Oct. 21 to 27, here. For more on Japanese music and charts, visit Billboard Japan’s English X account.
Billboard Japan’s Women in Music initiative launched in 2022 to celebrate artists, producers and executives who have made significant contributions to music and inspired other women through their work, in the same spirit as Billboard’s annual Women in Music celebration that has continued since 2007. This interview series featuring female players in the Japanese entertainment industry is one of the highlights of Japan’s WIM project, with the first 30 sessions published as a “Billboard Japan Presents” collection by writer Rio Hirai.
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Ayaka Wada chatted with Hirai for the latest installment of the WIM interview series. The former member of the Hello! Project idol group Angerme currently continues her music career as a solo artist while also actively sharing her thoughts on art and feminism. The 30-year-old elaborated on the discomfort she felt as a member of a popular idol group and on why she is vocal about changing the norms of the industry and society now that she is free to speak her mind.
You began your career as an idol performer when you were 15 years old. How did you end up going down that road?
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I auditioned for Hello! Project when I was in fourth grade and started out as a trainee. After five years of training, I made my debut as a member of S/mileage in 2010. The group later changed its name to Angerme and I also experienced being the leader.
Before you actually made it, did you long to become an idol?
You know what, I never aspired to become an idol. My dad is a doting parent, and he was like, “My child is cute so she’ll be accepted anywhere,” and kept sending in applications without asking me. I was shy around new people and bashful, so I was like, “I can’t stand on stage and sing and dance!” and was thinking of quitting when I entered junior high. But as I was thinking how I didn’t want to get in trouble with my parents, I ended up making my debut, and before I knew it, I’d come to a point where I couldn’t turn back. My environment changed after my debut and I had to interact with more people, so that made me more responsible. I felt that as long as there were people paying to see us, we had to make sure we didn’t mess up.
So you ended up becoming an idol group member without really intending to. Were you able to fit in with the image of “idols” that people around you expected?
Being “idol-like” has a lot in common with the concept of “femininity.” You have to keep your legs closed and not cross them, you have to keep smiling, you’re discouraged from expressing your own opinions and talking about politics or religion is strictly forbidden. It felt like society’s old-fashioned gender roles were still deeply rooted in the industry and being expected to be idol-like, i.e. feminine, made me feel more and more uncomfortable. So I kept thinking that I had to overcome this somehow or I wouldn’t be able to live as myself as I continued my idol career.
Did you ever feel uncomfortable with your femininity outside of your work as an idol?
I used to go to Tokyo from my hometown when I had work, but moved there when I entered university. From then on, it felt like I’d been thrown into society, and I became more and more aware of my gender as a woman. I was attending a women’s university and used to wear whatever I liked without worrying about how men saw me, but was often approached on the street at night when wearing pink or floral clothes and it was scary… I thought, “Maybe this is the wrong way to dress,” and started wearing jeans and T-shirts, and wasn’t approached on the street when I did so. I thought this was connected to the discomfort I felt about femininity. But at the time, I wasn’t able to verbalize that I was being forced to conform to the idea of femininity that people around me had in their minds, and it’s like I’ve always been searching for and researching the true nature of the discomfort I felt in my life and in my idol career.
How did you figure out the true nature of the discomfort you were feeling?
I learned about feminism at university. It was a women’s university, so there was a lot of emphasis on women’s education, and there were classes that helped us think about how to build a career that would allow us to become independent. In the French art classes I was taking, I also learned about how artists had been treated according to their gender. The biggest shock I got was when I learned the famous line, “One is not born, but rather becomes, a woman” from Simone de Beauvoir’s The Second Sex in a French literature class and realized that this was the reason of my discomfort. After that, I went to the library and read all kinds of books on feminism.
You were a member of Angerme at the time, so you must have been living with a disconnect between that knowledge you were inputting and the required output in your work life.
My feelings and actions were always completely the opposite. While going back and forth between these opposing views, I discovered that idols are social existences rather than individual ones. I tried my best thinking I could change the world of idols too somehow, but it was hard to do by myself. I decided to “graduate” from the group because I thought that I couldn’t realize what I wanted to do while I still belonged to the company.
What did you do to approach those concerns?
While idols are existences that are produced, each person wants to express something different, so I was hoping we’d be treated as individuals, including during our private lives. Being young, innocent and cute was considered important, and growing up wasn’t a good thing. We couldn’t even grow out our bangs. Under those circumstances, I continued to take a grassroots approach like making leaflets saying, “Why can’t I express myself as I am?” and handing it out to the staff. I didn’t get any outward response, but there was a staff member who told me secretly that they “all passed it around and read it.” That was in 2018 and the concepts of “diversity” and “gender” weren’t as well known in (Japanese) society as they are now, so my actions may have seemed abrupt. I’m starting to notice changes now. There are more variations in expressions such as hair and makeup and costumes. Labor standards are also being questioned, and I’ve heard that more and more talent agencies are setting up mental health consultation services.
When you decided to go solo, what kind of message did you want to send out to whom?
People belonging to a younger generation than myself. When I was in a group, all my comments about feminism were cut. “I want to consider how women should be,” was the limit. But I want to think about the issues of idols and feminism, and to create a working environment where everyone can have peace of mind. The thing that surprised me the most about making those kinds of comments after going solo was the support I received from my fans. On social media, there are still people who don’t think well of women who speak out, but I know now that I have lots of allies and feel that as long as I have these people I can continue to speak out.
It must be reassuring to feel the presence of allies around you. There may be people out there who struggle because they can’t find like-minded communities. What do you think should be done in such cases?
It’d be best if you could connect with people in real life, but now, “in-person” isn’t your only option. When I was an idol, I didn’t use the word feminism when talking with the other members and felt lonely sometimes, but it helped to look at posts on social media by people who felt the same way as me. So, even if you can’t connect with people in real life, I hope you find another place where you can belong. Books and art can also become places where your mind can belong, and you’ll feel protected. When you come across someone with different views, express your feelings by saying, “I don’t think so” without getting swept away, and that simple comment can protect your mind. In my case, I release the emotions that have built up in my mind by putting them into words as song lyrics.
How do you think we can eliminate gender imbalances within the entertainment industry as a whole?
I want people who are in the public eye, the staff members, and the fans, regardless of gender, to join this conversation. If we can visualize what everyone is thinking, including men as well as women, then I think changes will take place.
—This interview by Rio Hirai (SOW SWEET PUBLISHING) first appeared on Billboard Japan
