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From journaling and meditating to watching Wes Anderson movies and taking vitamins, ITZY ensures they prioritize their personal well-being amid the K-pop girl group’s massive 2024 Born to Be World Tour, hitting the U.S. next month.

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Taking a moment to share their experiences on the road during a few (busy) non-tour days in Korea, the K-pop girl group famous for dynamic performances and self-love anthems pauses to reflect. While ITZY admits traveling across six continents so far requires vast amounts of physical and mental energy, it’s the audiences and the members themselves they can depend on to replenish them every night.

But for the times they aren’t connecting with their fans — affectionately known as MIDZY — or one another, the group finds ways to balance the demanding lifestyle with mental health as a priority for the members. As individuals, Yeji practices honesty, Ryujin enjoys her free time to the fullest, Chaeryeong journals to process her emotions, and Yuna meditates. The group’s strong bond is evident even in a makeup-free evening Zoom call from the JYP Entertainment offices in Seoul as the four members finish one another’s sentences, crack smiles over each other’s answers, and also share how they keep in touch with fellow member Lia, who has been focusing on her mental health after taking an extended hiatus from the group since last September regarding “tension and anxiety.”

Trending on Billboard

As ITZY gears up for 10 North American concerts, commencing on June 6 at Seattle’s WAMU Theater, the girls look forward to bringing their latest Billboard 200 album Born to Be album to life, showing off their live band for the first in the States, and communicating on a deeper level with local fans.

As May is Mental Health Awareness Month, who better than the honest barrier-breakers of ITZY to share how they’ve matured? While mental health still faces stigma and prejudice around the world — and is not as widely discussed in Korea compared to America —Yeji, Ryujin, Chaeryeong and Yuna speak candidly about the ways they have matured, aspects they are working on and, perhaps most importantly, the bond that keeps them going together.

“The biggest source of motivation for me is our members, ITZY,” Chaeryeong says. Read for more from the quartet about this vital topic and plans for their upcoming concerts.

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Billboard: Thanks for taking time in the middle of your world tour. You’re between dates before the Japan and U.S. concerts start, so how has the tour been so far?

Yuna: It was our first time in Europe and Latin America, so it was really, really like a new experience for us. There were some really beautiful cities and we really enjoyed that time. For me, I really liked Amsterdam. The weather and the people are really good — and the views were so good. Everyone should go.

You had 13 days off from your May 4th concert in Madrid to your May 17 concert in Toyko. What do you do during this time? 

Yuna: We are super busy! [Laughs]

Ryujin: There are many things that we are working on, but also we’re preparing for these big shows and our Japanese comeback [with “Algorithm”]. We’re always practicing or doing something to help us achieve things, I think?

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I’ve heard artists share a range of different feelings about touring. From it being too exhausting to fans being their energy. What are your experiences?

Chaeryeong: To speak honestly, it’s definitely true that we’ll expend a lot of our physical and mental energy [on tour]. But once we go on stage, I think it gets all deleted — we get that much energy from our fans. So, it’s a wonderful experience for me.

Yuna: When I visit new cities to do concerts, I try to do my best on the stage for our fans. But I also spend as much time as I can with my members. That’s kind of the healing point for me, as well as the way I heal during touring. Just their existence really helps me. When I’m onstage and see our members’ faces, that’s all the support I need.

Are there specific ways you work to stay healthy on the road — physically, mentally, or emotionally?

Yeji: There is a physician who was with us on tour for every spot we go. The physician recommended I take a vitamin powder that’s supposed to help the body with energy. She said that it’s really helpful if we keep it in our throat and swallow it all at once, and I’ve found that’s been really helpful in keeping me healthy, so I keep following that advice.

Chaeryeong: To keep my vocals strong, I carry propolis with me — it’s a gel type of medicine that you put on your throat. It can be minty and soothing; I think it’s famous in New Zealand? That’s good for your throat.

Yeji: I also try to change my vocalizations and the way I make sounds on the stage. Lots of time, I have to try to do less to not strain my throat and [save my voice for the next concert date].

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May is Mental Health Awareness Month, and I think it’s a great opportunity to share how you support your mental and emotional health. What are some things you do individually to take care of yourself?

Chaeryeong: For me, I write in my diary. I write things that I like or very detailed happy memories so I can memorize, like, every little detail for a long time. But there are also things I write when I’m having a hard time, the sad or negative memories, to drop those feelings off from my heart.

Yuna: I always try to make time for self-focusing time — writing and meditating. I really focus on myself and that’s how I stay centered. But it’s so hard. When I meditate, I tend to always fall asleep. [Laughs] It’s also a good way to fall asleep!

Ryujin: I don’t really do anything special for my mental health, but I give free time to myself. As you know, a tour and our performances require a lot of energy, and also we have a job that we have to meet many people. So, I think when I have free time, I use that time to regain my energy again and do the things that I like — watching a movie in a theater or rewatching a series or drama again. There are so many great movies and dramas, but if I had to recommend one, I would choose The French Dispatch. It’s a Wes Anderson movie. It’s really touching, but at the same time, there’s a lot of variety in it.

Yeji: These days, I’m trying to be honest about my own feelings and what I feel. If something sad happens, even just slightly, I feel that emotion enough and then can just “let it go.” I’m trying to react fully on my feelings and laugh at the small things, too.

Yeji, it’s interesting to hear that you’re being honest with your feelings now. As ITZY’s leader, did you sometimes dismiss your feelings when leading a team?

Yeji: Since our debut and our early stages, there were some times I did try to hide [my feelings] because the team is very important. But these days, even if I try to hide everything, the members know me so well — we’re family — that even if I try, they know first how I feel and think. So, I don’t have to actually hide — and that’s why I’m trying to get more honest with expressing my feelings.

Thank you for sharing those, ITZY. She’s not here with us right now because she’s also focusing on her mental health, but how are you keeping in touch with Lia?

Yeji: Just the other day, I watched a video from the past with all five of us and I texted it to Lia. So, we talked and chatted. We are all keeping in touch with her often.

Looking wider, being an artist—in K-pop especially, but anywhere in the world—requires a strong mentality. You were all teenagers when you debuted and now you’re adults. How have you seen yourselves maturing since then?

Ryujin: We were all teenagers and it was our first experience to have a team like this where we stuck with each other 24-7. At first, when we were all together, it was a little bit hard to be with and work with people different than me. ITZY was just five, but it was really hard to understand each other — despite that it was only five. Understanding one another took time. But I think after struggling with the members and talking a lot, the biggest difference from that time and now is my understanding of others. There has been a much wider range of people I feel like I can understand now.

Yuna, as the youngest member who debuted when you were 15, what have you learned?

Yuna: It’s been quite a while since we’ve debuted, so I think I learned to become more used to circumstances and people — what’s needed in the atmosphere of our lives [as K-pop stars]. So, I got to understand these realities much more deeply. But the biggest thing I try to maintain is my passion — the passion I got and the feelings I had at my first stage [performance]. My biggest thing is trying to keep that.

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Thank you for discussing an important topic. The U.S. leg of the Born to Be Tour begins in June. Have you prepared anything special or different for these shows?

Yuna: English! We are preparing 100 percent of our audience talking in English to communicate more.

Yeji: Not only are some of the venues bigger and the concerts feel bigger in scale, but we paid a lot of attention and poured a lot into the directing of the concert. So you can see a new direction in the stages as well as the VCR too. While we have taken many dancers who have been with us on past tours, I think the variety of performances has also been upgraded a little more than the last world tour, Checkmate.

Chaeryeong: We also have a live band which is a big point for the new tour.

This is the Born to Be World Tour centered around your album of the same name, including ITZY’s first-ever solo songs you all wrote, composed, and perform in concert. How was the experience, and will we see more songwriting?

Yeji: After working on my solo song [“Crown on My Head”], I came to know that it’s quite a very difficult process and not very simple. So, I got to thank the staff, composers, writers, and those people around me who always write and make songs for us. So, actually, this song became even more precious to me because I recognized how difficult this process is and that’s why I can perform on the stage with my whole passion. As for future songs, I’ll always try if I have a chance. Yeah, if I have a chance.

Anything else you want to share with fans before the U.S. tour dates?

Ryujin: First of all, we’re coming to you in June so please come to our concert. We’re always thankful for you supporting us despite the hundreds of miles of distance. We will try our best to see you guys much more often. Thank you.

Yuna: Also, it’s our second world so it will be more…more…there will be much more things to see so please come to our concert!

Epik High is preparing a pumped-up comeback as the K-hip hop trio prepares to release their first-ever mixtape, embark on a new tour, and deliver more projects after celebrating their 20th anniversary last year.

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Viewing the group’s 21st year since releasing their debut album Map of the Human Soul as a fresh start akin to their rookie days, Tablo tells Billboard how “our fans call this Epik High’s ‘+1st Year,’” pointing to a revitalized spirit driving their latest efforts. “It really does feel like a fresh start after the milestone year we had last year.”

In an exclusive Q&A with Billboard following Epik High’s announcement of their PUMP mixtape and accompanying North American tour today, Tablo teases the mixtape’s tracks, an elevated concert experience plus more new music from himself, Mithra Jin and DJ Tukutz.

Trending on Billboard

Peep all 23 of Epik High’s The Pump Tour dates in the official poster below and then dive into the full interview for more insights on PUMP and more.

Epik High

OURS Co.

Congratulations on the latest mixtape and tour news. After your 20th anniversary, you shared how “it feels like our first year again.” Tell me about the energy in Epik High today.

Tablo: Our fans call this Epik High’s “+1st Year.” And it really does feel like a fresh start, after the milestone year we had last year with the stadium show in Seoul and the resulting movie in theaters in quarter one of this year. Artists can feel lost after a milestone because it usually marks the end of an era, but we have somehow managed to make it a new beginning. Our fandom is energized more than ever. What better way to start this “first year” than by dropping our very first mixtape, jam-packed with energy reminiscent of our rookie days? It’s time to get our fans pumped all over again.

You teased the mixtape tracklist in your announcement. Are there any tracks you’re particularly excited for fans to hear?

You have to listen from track one to track nine straight because Epik High’s transitions are the best and this album has the greatest transitions. Also, there are a few songs that are going to generate tons of memes…we have a lot of visual content coming, so I suggest subscribing to our YouTube channel.

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Epik High has such a wide range of collaborators. What can you tell us about those on the record or behind the scenes?

The album is pretty much entirely self-produced, with only one featuring artist. Our core fans will get a lot more Epik High with this one.

How will an Epik High mixtape differ from past album or EP projects?

The format frees us from having to make radio hits, allowing us to refocus on the irreverent and raw side of Epik High that our core fans love. It also allowed us to make songs that are optimized for live performance. This year’s tour setlist is gonna be amazing.

The Epik High All Time High Tour hit Europe and North America last year. What can we look forward to in The Pump Tour?

It’ll feel very new, even if you’ve come to every previous show. We are leveling up everything: the production, the merch, you name it. We’ve even revamped the VIP experience so our most dedicated fans can get rare merch and share more personal close-up moments with us. Seriously, don’t miss it.

I’m sure we’ll see Epik High’s brilliant lightstick — the “Park Kyu Bong” — on the road. Can you share more about its conceptualization? Any worries it might be banned at certain venues? 

It’s the lightstick that transcends fandoms, it’s the lightstick you hold if you’re a fan of yourself. On social media, I have seen our lightstick pop up at other artists’ shows and big festivals all over the world. So if a venue blocks it, we will block the venue — because that venue probably sucks.

미니박규봉 인기 미쳤네요… 빛의 속도로 품절. 리오더 준비중! 👀mini park kyu bong sold out way too fast. preparing restock! 🔥 pic.twitter.com/ARbDpmUkaA— tablo (@blobyblo) March 19, 2024

Tablo, you buy new K-pop acts’ records because you “remember what it was like being a rookie and no one buying my album.” Any recommendations?

At the moment, I’ve been so busy with our [music] that I’ve been slacking on my K-pop shopping. I will be visiting a lot of K-pop stores on this tour. 

While the tour will keep you busy up til nearly October, is there anything else for fans to look forward to with Epik High in 2024?

At the end of the tour, we will have another huge show in Seoul. Also…my members are gonna kill me for saying this…but this new album PUMP is not the whole album. Lastly, I have a long awaited song with someone, finished and waiting in my hard drive. That is all I can say. [Laughs]

Hanshin Contents Link Corporation, the master licensee of the Billboard brand in Japan, has signed a new partnership agreement with Luminate Data, the U.S.-based company which aggregates music data (streaming, digital and physical sales) from hundreds of sources and provides data reflecting trends in 49 different international markets.  Explore Explore See latest videos, charts and […]

TREASURE is stomping back with “KING KONG,” the K-pop boy band’s first new single of the year that mixes their immense energy with a cinematic flair — much like the iconic beast himself. Opening with bold, thumping guitars before the group’s signature “TREASURE” whisper from Choi Hyun Suk, the song quickly points to a thrilling […]

With more than 24 million users globally, the digital note-taking app Goodnotes is expanding into an even wider reach with a new collection themed around BTS. Billboard can exclusively reveal the news and give a first look at the collection.

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In collaboration with BTS’ management company HYBE and Goodnotes’ digital-stationery partner Webudding, the line will debut four digital planners, three notebooks and one sticker pack boasting BTS’ signature logo and fonts, and heavily incorporating their beloved animated TINYTan characters wearing looks inspired by the K-pop group’s Billboard Hot 100 No. 1 single “Dynamite” to mark the first-ever global branded collection for Goodnotes. A press release notes that additional collections are expected to be released throughout the year, giving fans time to predict what other iconic BTS singles or looks might be featured next.

This new collab developed through Goodnotes’ strategic partnership with Webudding that took hold in February 2023, included a $1.9 million investment last September, and has since integrated more than 18,000 different digital stationery items into the Goodnotes Marketplace in the companies’ ongoing effort to develop a global digital-paper ecosystem. Since launching in 2011, the AI-powered Goodnotes has been a technology trailblazer, becoming South Korea’s largest digital stationery platform offering journaling, planning and scheduling in its app as well as different calendar templates, digital planners, stickers and notebook covers to blend the worlds of traditional and digital paper.

Trending on Billboard

“We’re beyond thrilled to bring BTS-themed stationery to the millions of BTS fans among our Goodnotes community,” says Steven Chan, founder and CEO of Goodnotes, in a statement. “We are deeply grateful to HYBE and Webudding for their partnership in creating this extraordinary and exclusive line of BTS digital stationery for the Goodnotes Marketplace. We can’t wait to bring even more beloved cultural icons to the Goodnotes Marketplace, further empowering our users to express their passion and creativity.”

Donghwan Shin, the CEO and founder of Webudding, hints that more artist collaborations could soon follow this initial partnership with BTS and HYBE, who also house popular artists like SEVENTEEN, ENHYPEN, LE SSERAFIM, NewJeans and ZICO in its multi-label system.

“We’re excited to collaborate with HYBE, especially given their artists’ enormous cultural impact, both in Korea and internationally,” Shin adds. “Celebrating their universal appeal and ability to unite people across the globe, we’re grateful to be able to create this content for Goodnotes’ more than 24 million users worldwide, bringing so many people the ability to customize their notebooks with their favorite artists. Users can expect many more collaborations like this in the future.”

The BTS-themed digital stationery collection will be available in the Goodnotes Marketplace by the end of May 2024. Goodnotes’ Chan adds that the company “can’t wait to bring even more beloved cultural icons to the Goodnotes Marketplace, further empowering our users to express their passion and creativity.”

Peep some of our favorite items below and find more here.

BTS

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BTS

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BTS

Goodnotes.com

05/22/2024

From groups like aespa, ENHYPEN and ZEROBASEONE to solo stars like MARK, Sorn, Hongseok, Ryu Sujeong and Yein, which new song gets your vote?

05/22/2024

Creepy Nuts’ “Bling-Bang-Bang-Born” holds at No. 1 for the 16th week on the Billboard Japan Hot 100, on the chart dated May 22.
The MASHLE season 2 opener shows signs of slowing down in all metrics except radio airplay this week, though only slightly. The viral rap banger continues to dominate multiple metrics this week — streaming, video views, and karaoke — while coming in at No. 3 for downloads and No. 37 for radio. 

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Ae! group’s “《A》BEGINNING” bows at No. 2. It’s the lead track off the debut single by the five-member STARTO ENTERTAINMENT boy band, released May 15. The CD launched with 782,835 copies and hits No. 1 for sales and comes in at No. 3 for radio and No. 46 for video.

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Mrs. GREEN APPLE’s “Lilac” rises a notch to No. 3 this week. Streaming, video, and karaoke for the Oblivion Battery opener are up 102%, 105%, and 118%, respectively. Other songs by the popular three-man band continue to rise up the chart this week:  “Que Sera Sera” moves 14-13, “Ao to Natsu” 24-23, and “Magic” 38-37. Points for “Boku no koto” increased 1.4 times and the track climbs 78-47.

Trending on Billboard

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Juice=Juice’s “Tokyo Blur” debuts at No. 7, selling 73,185 CDs in its first week to hit No. 2 for sales. The girl group’s 18th single also comes in at No. 13 for downloads and No. 17 for radio.

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Debuting at No. 9 after being digitally released May 13 is MY FIRST STORY x HYDE’s “Mugen.” The opening theme song for the Hashira Training arc of the popular TV anime series Demon Slayer: Kimetsu no Yaiba rules downloads and hits No. 33 for streaming and No. 61 for radio.

Outside the top 10, Noa’s “Hatsukoi Killer” jumps 42-17. Points for the track increased in all the metrics of the chart’s measurement, but streaming in particular gained 1.7 times from the week before. The total is at 169% week-over-week.

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The Billboard Japan Hot 100 combines physical and digital sales, audio streams, radio airplay, video views and karaoke data.

See the full Billboard Japan Hot 100 chart, tallying the week from May 13 to 19, here. For more on Japanese music and charts, visit Billboard Japan’s English Twitter account.

Another edition of Eurovision Song Contest – the pan-European Olympics of pop songwriting – has come and gone, but the competition’s impact lingers, with six songs appearing on the May 25-dated Billboard Global Excl. U.S. chart. Nemo’s “The Code” won for Switzerland and leads all charting songs, debuting at No. 21, while also cracking the Billboard Global 200 at No. 52.

“The Code” arrives with 21.6 million streams worldwide, 20.8 million of which, or 96%, were from outside the U.S., May 10-16, according to Luminate. It crowns Billboard’s Switzerland Songs, while placing in the top 10 on rankings reflecting activity in Austria, Belgium, Croatia, Finland, Greece, Iceland, Luxembourg and Sweden.

Eurovision runner-up Baby Lasanga’s “Rim Tim Tagi Dim”, representing Croatia, and fourth-place finisher Slimane’s “Mon Amour” (France) also debut on both global charts. The former is new at No. 64 on Global Excl. U.S. and No. 139 on the Global 200, and the latter starts at Nos. 61 and 144, respectively.

Plus, third-place finalist “Teresa & Maria” by Alyona Alyona and Jerry (Ukraine) hits Global Excl. U.S. at No. 130 and seventh-place finisher “La Noia” by Angelina Mango (Italy) arrives one spot higher at No. 129.

One other Eurovision song appears on both global charts, but you won’t find it on the competition’s leaderboard. Joost’s “Europapa,” representing the Netherlands, was disqualified from competing after the singer threatened Eurovision’s production crew. The ban may have helped spur global consumption, as its No. 24 re-entry on Global Excl. U.S. comes just below the winning track’s debut, and it leads the Eurovision pack on the Global 200, one spot above “The Code,” at No. 51.

The global success of Joost’s entry, particularly on the Global 200, were U.S. sales and streams are part of the chart’s equation, is unique. On average, this year’s six Eurovision tracks drew 3.65% of their worldwide streams from the U.S. in the frame following the competition’s close, in line with last year’s 3.58%. But “Europapa” is an outlier, more than doubling that average. Of 23 million streams worldwide in the tracking week, 7.44% come from the U.S., marking the highest domestic share of any Eurovision song to have hit the global charts since 2021. The song’s spiked American activity is notable since its lyrics are in Dutch (while “The Code” is performed in English).

The total tally of six Global Excl. U.S.-charting songs improves upon the four from Eurovision’s 2023 haul and matches 2022’s six. Still, 2021’s competition remains unmatched with seven, including Måneskin, which won for Italy with “Zitti E Buoni.” That song got as high as No. 10 but proved an appetizer for the group’s “I Wanna Be Your Slave” and “Beggin,” which climbed to Nos. 8 and 2, respectively, later that year.

Post Malone’s “I Had Some Help,” featuring Morgan Wallen, and Shaboozey’s “A Bar Song (Tipsy)” both strike the top 10 on each of Billboard’s global charts (dated May 25) – the Billboard Global 200 and Billboard Global Excl. U.S. – joining forces as the first pair of country songs to simultaneously appear in the top 10 of both surveys.
“I Had Some Help” debuts atop the Global 200 with 119 million streams worldwide in the week ending May 16, according to Luminate. In doing so, it becomes Post Malone’s second No. 1 debut on the ranking in just four weeks. Taylor Swift’s “Fortnight,” on which he’s featured, ruled for two weeks earlier this month. For Wallen, it’s his first leader, surpassing the No. 5 peak of last year’s “Last Night.”

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“A Bar Song (Tipsy)” is Shaboozey’s third global chart entry, following his two features on Beyoncé’s Cowboy Carter. Both “Spaghettii” and “Sweet * Honey * Buckin’” logged one week on the April 13-dated list, just two frames before the arrival of “A Bar Song (Tipsy).”

Post Malone and Wallen’s team-up is just the third country song to crown the Global 200 in its four-year history (as defined by titles that have hit Billboard’s Hot Country Songs chart), following Beyoncé’s “Texas Hold ‘Em” in March and Taylor Swift’s “All Too Well (Taylor’s Version)” in 2021, with each having led for one week.

Shaboozey follows at No. 5 on the latest Global 200, bookending the first pair of country songs to simultaneously appear in the top five.

The breakthrough of both tracks is even more significant on the Global Excl. U.S. chart, where country music has historically struggled, dating to the list’s September 2020 inception. While the Global 200 ranks songs based on sales and streams from over 200 international territories, Global Excl. U.S. removes domestic consumption, revealing the biggest songs in the world outside of the United States.

On Global Excl. U.S., “I Had Some Help” starts at No. 3 and “A Bar Song (Tipsy)” rises 13-10, marking just the third and fourth country songs to hit the tally’s top 10, following entries by Beyoncé and Swift.

While Post Malone and Shaboozey’s top five success on the Global 200 are in line with the highs of 2023 hits from Jason Aldean, Zach Bryan, Oliver Anthony Music and Morgan Wallen, their concurrent top 10 placements on Global Excl. U.S. far exceed that group, which, of their tracks, reached a No. 82 high on the tally via Wallen’s “Last Night.” None of the others even hit the top 100.

Plus, Post Malone and Shaboozey’s new hits appear on 13 of Billboard’s Hits of the World charts. “I Had Some Help” replaces “A Bar Song (Tipsy)” atop Norway Songs and leads Ireland Songs, while the latter holds at No. 1 on Sweden Songs. Throughout its run last year, which included 16 weeks atop the U.S.-based Billboard Hot 100 and a No. 1 finish on the chart’s year-end edition, Wallen’s “Last Night” appeared on just three such international rankings.

Surely “I Had Some Help” and “A Bar Song (Tipsy)” are both helped by major elements outside of country music. The former is by Post Malone, one of Billboard’s top 10 artists of the 2010s with strong history in pop and hip-hop circles, much like the crossover success of global country hits from Beyoncé and Swift. And while Shaboozey is a new act without ties to other genres, the song interpolates J-Kwon’s 2004 hit “Tipsy,” a No. 2 Hot 100 hit that also topped Hot Rap Songs for five weeks. His recent collaborations with Beyoncé can’t hurt, either.

Post Malone and Shaboozey’s chart hits are examples of the broadening borders of the genre, as a wave of new artists gain traction on streaming services and social media internationally. Extending the hot streak, Dasha’s country-pop hit “Austin” went viral on TikTok earlier this year and has since climbed to No. 23 on Global Excl. U.S., almost 60 positions above Wallen’s previous high.

It doesn’t take long to understand that Rose Villain is an artist who is truly interested in what she talks about. Above all, she wants to know who is in front of her – be it her make-up artist, a member of her team, her press office or the bartender. She is a passionate artist who takes care of her music down to the smallest detail and is also a girl with empathy and a good dose of irony. That doesn’t hurt, especially when dealing with topics that can turn out to be traps of banality.

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The 35-year-old Rosa Luini from Milan is enjoying a big turning point in her career thanks to her participation in the 2024 Sanremo Festival, her presence in the Netflix talent show Nuova Scena as a judge and the release of her new album, Radio Sakura, which includes the single “Come un Tuono” feat. Guè, currently at No. 1 on Italy’s singles chart.

Rose Villain has never stopped expressing her opinion on the topics of environmental sustainability and gender inequality. Having lived and studied in the United States — where she likes to return whenever she can — has also contributed to her vision of the world.

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The new issue of Billboard Italy is dedicated to the UN’s 2030 Agenda for Sustainable Development. The 17 goals of the program are all fundamental, but do you think there is one that you are most attached to?

I am very sensitive to the topic of environmental sustainability. This is why years ago I decided to become vegan. I started from a need related to health, also due to my family history. I had read Michael Greger’s book How Not to Die, which explains in a simple and clear way the impact of meat farming on our environment. Then I started watching documentaries that showed in an even more shocking way the cruelty to which we subject animals. I feel like my life has really improved since becoming vegan, because I feel like I’m doing something for others every day. I notice that when we have dinner with friends, we now talk a lot about the environment, because everyone is worried. But at the beginning I was much more aggressive when I spoke out about these issues.

And now?

I understood that you achieve much more when you explain things calmly and delicately. When it comes to gender equality, for example, if we women attack, then men will retreat. Sometimes in the past I got so angry that I even cried. Now I realize that I have a duty to speak my mind. I try first to inform myself well and then pass the message on.

Do people ask you the classic question “why vegan — wasn’t being vegetarian enough?”

It’s totally different, because even the milk or egg industries pollute as much as the meat industry. The only thing that changes is the killing practice. But it is also absurd cruelty to remove the calf from the cows to have their milk, after they have been made pregnant specifically for that. However, I consider myself an imperfect vegan. I try to do my best, but if I’m on tour and if there’s no alternative, I also eat a croissant with butter. However, vegan food will be the diet of the future. That’s for sure.

Would you like to do more for the environmental sustainability of music and concerts?

Billie Eilish is making vinyl from recycled plastic. I would like to follow her example, also because she is a great inspiration: she is very young and vegan. For tours, I try to participate in green festivals, but the problem is travel. For my part, I try to prefer the train to the plane, whenever possible.

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Coldplay also try to reduce their carbon footprint while touring. You will be opening their shows in Rome in July.

Songs like “Fix You” and “Yellow” were part of my youth, like that of many other people. Who hasn’t listened to them after a breakup? Having been chosen by them to open their concerts still seems incredible to me. I also like the fact that for this tour they always chose women as opening acts.

They like to meet the opening acts when they can. What would you ask Chris Martin?

I would ask him for a featuring right away! I’m joking… I would like to ask him what the key is to remain an artist for so long, how he has retained his audience. In other words, the secret of their artistic immortality.

Going back to the initial question, is the issue of environmental sustainability the one that is closest to your heart among the goals of the 2030 Agenda?

You know what the fundamental goal is that I believe summarizes all the others? Attention for others. If we were all less self-centered, it would be a better world. Few things are needed: kindness, attention, and education. At school they should also teach how to treat women, nutrition and above all respect for others.

You have been fighting for years on the topic of gender inequality. Do you see improvements in the music industry?

Yes. We must thank the American rappers, who have cleared a free narrative, even about sex, expressing themselves as they want. This trend is also arriving in Italy. Let’s take for example Elodie, who during the tour danced as if she were on a cube in the disco. She was criticized but probably didn’t care. Annalisa, same thing. I think there is nothing more beautiful than a woman who feels free to behave as she wants. In my opinion we women are now much more united.

Have you witnessed any abuse?

Sure. A form of pressure that I can’t stand is having to dress sexy. It literally drives me crazy. I also saw it in America. I remember the CEOs who hit on me when I was only 20 years old. We need to learn to say a firm no. But many things have improved since #MeToo, fortunately.

As a child, did you dream of becoming more of a pop star or rapper?

Absolutely a pop star! My myth was (and is) Madonna, who is definitely multifaceted. And The Weeknd is the greatest pop star of our time, in my opinion.

Is there a genre you would focus on?

I love rock. But I think I range a lot in my albums, especially in Radio Sakura, where there are bachata, punk, country and electronica. I don’t want to choose a single genre for a concept album. I want to do everything I like.

Nude pictures of you created with artificial intelligence have circulated on the internet. Does progress sometimes scare you?

A.I. is certainly important. It could help solve many problems or discover new cures for diseases that are now incurable. But it must be regulated in a very strict and precise manner. I also fear that they might use my voice to create videos where they make me say horrible things.

If you had children one day, what would you fear for them?

That they live in a country at war and totally inhospitable, with an out-of-control climate. I would like to have children, precisely to tell them: “You must fight to save the planet.” But Gen Z is very aware, I really trust them.