Global
Page: 3
Irama continues to grow, and very rapidly too – like a stone that rolls slowly and picks up speed, as he himself defined the way he would like his songs to go. His participation in the Sanremo Festival, scheduled for February 11-15, is already the 29-year-old’s sixth. For bookmakers he is among the potential winners. However, the song he presents in Sanremo – which will also be released in Spanish for the Latin American market – is titled “Lentamente,” which means “Slowly.”
Explore
Explore
See latest videos, charts and news
See latest videos, charts and news
“It tells a carnal story: the destruction of a love that is seen as eternal and instead ends. Slowly, and on both sides,” is how he introduced it. “It has a British atmosphere given by the Hammond organ, but also a very Italian melody: I wanted to present a song different from the usual.”
Irama (stage name of Filippo Maria Fanti) may seem cold and distant only if you look at it from afar. Up close, this multi-platinum artist is humorous and kind. He has his very precise ideas, especially when it comes to music. He says: “This song simply moves me deeply, which is why I presented it for the contest. In the studio I wrote down the melodies with my authors and producers, but without thinking about Sanremo.”
Trending on Billboard
Didn’t you have [Sanremo] as your goal?
No, I wouldn’t have wanted to go back to Sanremo. My record company [Warner Music Italy, ed.] and my team were warned. But then I kept listening to the song, even at night, and I liked it more and more. So at a meeting – where it is rare for me to participate – I played this song. Everyone cheered.
You had other plans at first?
Right. I wanted to focus on the tour and my new album, but Sanremo is a great opportunity to make everyone listen to your music. I’m interested in that.
“Lentamente” will also be published in Spanish for the Latin American market. How do you think you will be perceived there?
I still have to build everything in that world, but I sense a certain interest. I would like my music to have as international a vision as possible.
Have you read the journalists’ reviews?
Just because they sent them to me. It’s not something I like to do.
Was there anything that wasn’t understood, in your opinion?
Someone wrote that the songwriter is only Blanco, and this in itself is madness, because I always co-write my own songs. Then I read other things that didn’t convince me. Perhaps journalists have always seen me as too distant, which happens much less with normal people. It’s a shame. I would like to communicate well with everyone.
What does it depend on?
Sometimes we focus too much on appearances. It seems to me that we look more at aesthetics than emotion. But my songs are way more linked to the latter. I would like my songs to be conceived as boulders that roll slowly and gain speed. This was the case for my previous song “Ovunque Sarai.” However, if they had given me excellent reviews, I would have been worried: all my successes were born from low marks.
Maybe you’re not a person who opens up to everyone.
When I was a child, they taught me a certain type of education and respect for each other’s space. I don’t allow myself to joke too much with those I don’t know well, and this lack of lightness is interpreted as coldness or even arrogance. But I don’t think I’m cold.
Irama
Andrea Ariano/Billboard Italia
At the Sanremo Festival you will also sing the cover of “Say Something” by A Great Big World feat. Christina Aguilera. Was it difficult to choose the song to reinterpret?
A lot, because I’m not an interpreter: there are never covers in my albums. It’s a completely different sport. For this reason, I looked for a song with a style not too different from mine.
When will you release your new album?
I don’t know yet. Many people, when they meet me on the street, no longer ask me for a photo but ask me when my album gets released. There was also a WhatsApp group called “Album 2024” which quickly became “Album 2025.” Until it’s perfect, an album shouldn’t be released. And, for me, albums are never perfect. When I really think I’ve done everything possible to publish the best work possible, then I release it.
Do you want to explore any genre in particular?
It will be a more serious record, I think. However, it will be played a lot with analog instruments, because it is influenced by live performances which are growing more and more.
Where are you writing now? Once upon a time you went to Salento, in Southern Italy, for many days.
True. Years ago, we went there, to places that didn’t cost much. I remember that in a house we even had a stable with a pig inside! Now I love going to beautiful places, perhaps with a swimming pool and a garden, also because I generally don’t take holidays. But then I lock myself in a closet to write. I tried to write in Sardinia, for example, but how do you do it? If you find yourself in front of a sunset you look at it, not write! I think the same thing about concerts: why shoot a video without actually watching the live performance?
Who did you see in concert last year?
Just friends of mine. I went to support them, even singing myself: Annalisa, Riccardo Cocciante, Blanco.
How come you don’t like to go on holiday?
I really can’t. I’ve done it in the past, I went to Thailand, for example. At most I can last four days. After that, I feel useless, I feel like I’m wasting my time.
Would you like to change?
My dream is to get to make music inside a nature reserve, surrounded by the animals I love so much. I wish I could get to a point where I make music more slowly and sporadically.
No one ever answers yes — are you going to Sanremo to win?
I believe that there really isn’t anyone from the new generation who is too attached to the competition. Maybe it was once important to someone, but now it really isn’t. Of course, it’s a great moment if you do win and then go to Eurovision, with that incredible opportunity to make yourself known there too, like Måneskin did. But the challenge is the last thing on your mind.
Irama
Andrea Ariano/Billboard Italia
Bush frontman Gavin Rossdale has been in the music industry for over three decades, but even he admits he’s baffled by how young artists can sustain themselves financially in today’s streaming-driven landscape.
Explore
See latest videos, charts and news
See latest videos, charts and news
Speaking on Canada’s Q with Tom Power, the rocker didn’t hold back on his concerns about the modern music business.
“I’ve been a musician my whole life, and I’m at a loss to explain to someone how to do it, how to build from the ground up, how to get a career in that,” Rossdale said. “It’s just terrifying because how do musicians, how do young bands get paid? I can’t work it out.”
Trending on Billboard
The 58-year-old rocker, who is preparing to hit the road with Bush this spring alongside Rival Sons and Filter, He went on to describe the industry’s longstanding financial imbalance, calling it “the same deal—artists getting screwed, record companies making a fortune.”
While streaming may offer exposure, Rossdale pointed out that it doesn’t always translate to sustainability. “Maybe you get one song with loads of streams, but we know that barely pays.”
“You just do the best you can. And you can obviously make money touring, but it takes a while to build up a catalog, so if you wanna come and see you, that’s a crap shoot.”
Rossdale, who rose to fame in the ’90s when CD sales and MTV airplay could catapult a band into the mainstream, pointed out the stark difference between then and now.
“I think it’s much, much harder now, and it was nearly impossible then. So, I don’t know what the odds are, but they don’t feel good for young musicians, which breaks my heart for them because we always need music.”
He added,”We always need people’s opinions. A.I. can take care of many things, but you talk about people relating to other people, it’s by writing that brutally painful, honest lyric that other people can relate and get strength from.”
Rossdale isn’t alone in his concerns. Artists across genres have been speaking out about streaming payouts, with industry veterans and rising stars alike calling for better compensation structures. The issue has even led to policy debates, as musicians advocate for reforms in how streaming revenue is distributed.
Rossdale rose to widespread fame as the frontman for British rock outfit Bush, who reached No. 4 on the Billboard 200 with their 1994 debut album, Sixteen Stone, which included charting singles such as “Comedown” and “Glycerine”. Two years later, they would best their previous accomplishments and top the chart with 1996’s Razorblade Suitcase. Their latest album, The Art of Survival, arrived in 2022.
Bush will embark on a North American tour this spring, kicking off in April. Tickets are available now.
Billboard Japan’s Women in Music initiative launched in 2022 to celebrate artists, producers and executives who have made significant contributions to music and inspired other women through their work, in the same spirit as Billboard’s annual Women in Music celebration that has continued since 2007. This interview series featuring female players in the Japanese entertainment industry is one of the highlights of Japan’s WIM project.
Explore
Explore
See latest videos, charts and news
See latest videos, charts and news
The eight members of CUTIE STREET sat down with writer Rio Hirai for the latest installment of the series. The J-pop girl group’s debut single, “Kawaii dake ja dame desu ka?” (which roughly means, “isn’t it enough to just be cute?”) took off on social media and hit No. 1 on Billboard Japan’s Heatseekers Songs chart, then went on to peak at No. 2 on the Japan Hot 100. The members — Risa Furusawa, Aika Sano, Kana Itakura, Ayano Masuda, Emiru Kawamoto, Miyu Umeda, Nagisa Manabe, Haruka Sakuraba — come from different backgrounds, including not only those who aspired to be idol performers from the beginning, but also those who started off being an influencer, actor, dancer, and student. The women shared their thoughts on the message of their debut single and what it means to be an idol.
You all come from different backgrounds. Why did you decide to become an idol performer, and what does being in this line of work mean to each of you?
Trending on Billboard
Risa Furusawa: I’ve wanted to be an idol performer since I was eight years old. I loved AKB48 and would dance along watching TV and buy their CDs to show my support. My mother knew this and encouraged me to go in for auditions, but even though I took part in many, I couldn’t get a chance at becoming an idol for quite some time. I worked as a model and influencer before making my debut as a member of CUTIE STREET, so it feels like my wish has come true and the second chapter of my life has begun. Being an idol is something I’ve always wanted that I’ve now miraculously achieved.
Kana Itakura: I’ve been taking dancing lessons since I was little and think that’s where it all began. Dancing led to doing modeling gigs and I used to upload videos on YouTube. Before becoming involved in CUTIE STREET, there was a period when I was a bit worried about what I should do in life, but was given a chance to take part in the audition just as I was thinking about what I could do with the dance experience I’d gained up to that point. I have friends who work as idol performers, but being one had never crossed my mind until then. So being a member of CUTIE STREET is a challenge for me.
I always aspired to “be cool” (before joining the group) and “cute” (kawaii) was something I looked at from the outside to find comfort. After becoming someone who expresses “cuteness,” I realized that there were many elements packed into that one word. Everyone is cute, but they all have different colors. Right now, I’m trying to find what my cute is.
Emiru Kawamoto: I began longing to become an idol who sings and dances on stage after seeing the anime Pretty Rhythm when I was little. AKB48 was also popular at the time and idol groups were all the rage in Japan. My dream has always been to be an idol performer, and I’ve lived my life determined to not give up on that. In reality, stanning your favorite someone or something isn’t essential for life, unlike things related to food, clothing and shelter, but it’s something that colors your world. It was for me, so I do what I do hoping that I can add color to someone’s life too.
Miyu Umeda: I was already an idol performer before joining CUTIE STREET. I got involved in this line of work after being offered the position and became more passionate about it as I kept at it. It was really fun. But that group disbanded before I could do work that satisfied me. I couldn’t give up on my dream of being an idol, so I took part in the CUTIE STREET auditions. After actually trying it, I thought, “This might be my true calling!” I think being an idol is meaningful if someone sees what you do and becomes motivated, like, “I’ll hang in there tomorrow too.”
Nagisa Manabe: I’ve always liked singing and dancing, but never really took the plunge. But the COVID pandemic made me take a fresh look at my life and I decided to try doing things I really want to do. That’s when I encountered CUTIE STREET. I’ve always been the curious kind and the things I wanted to do have changed a lot over the years. Now that I’ve started my idol career, it feels like it’s something that allows me to express the things I want to express and also the core of who I am. I’m totally hooked on it. Being an idol performer is the first thing that’s made me feel strongly, “I really I want to do this!”
Aika Sano: I used to perform in plays and musicals. I discovered the joy of singing and dancing there, and thought, “I want to do more of this,” so I took part in the CUTIE STREET auditions. Now that I’ve actually started working as an idol, I sometimes think, “I didn’t really understand idols before.” I’ve discovered how fun it is and now want to work even harder at it. As an idol, you have a closer relationship with your fans, and you might hurt them with your actions but you can also make them happy. Being able to directly feel that you’re being a support for someone or that you make them happy is encouraging.
Ayano Masuda: I also belonged to the same idol group Miyu used to be in. I met many fans during my time in that group and when we disbanded, they told me things like, “I was happy (to support you)” and “Let’s hang tough together from now on, too.” Because of those fans, I wanted to do better at my performances and work harder on social media posts so that more people got to know us, and I changed a lot. Being an idol performer is really fantastic and my life became a lot more fun.
Haruka Sakuraba: I think being an idol requires strength, both mental and physical. Being drawn to the strength of other idols has personally saved me in the past. Idols have the power to help people, to be a source of inspiration for someone, to give someone the energy to live, so I want to be an idol like that.
What’s the message being conveyed by your song, “Kawaii dake ja dame desu ka?” (“isn’t it enough to just be cute?”)
Kawamoto: The phrase “Isn’t it enough to just be cute?” might sound a bit pushy and harsh, like, “It’s good enough to just be cute, isn’t it?” In fact, we’ve received comments saying, “Of course just being cute isn’t enough” and “That’s not acceptable in society.” But I think that what “isn’t cute” for one person may be cute for someone else, and that the lyrics convey the message, “Let’s accept and love all the things about ourselves that aren’t cute.” There are lots of positive phrases in the lyrics, like, “I can be really cute if I go all out” and “play up your strengths” and “compared to my big dreams, these mistakes are small.”
How did you feel when the group received this song?
Kawamoto: Our concept is “KAWAII MAKER,” a group that has come together to create “kawaii” and share it with the world. This song conveys the message that there are many different kinds of “kawaii,” so I thought it was perfect as our debut single.
Being a woman is one of the central themes of this interview. How does being a woman affect your life?
Itakura: I preferred cool things over cute things since I was little. That’s probably why I don’t like being told what to do because I’m a woman… I don’t think that just because you’re a woman you have to be cute, and that just because you’re a man you have to be cool. I think people who pursue what they like regardless of gender are wonderful, and I’ve come this far thinking it’s fine to do what you want to do and be who you want to be.
How have you resisted conforming to values that tell you what to do because you’re a woman or a man?
Itakura: I think I’m the type who doesn’t get swept away easily and have stuck to my own beliefs. When I used to upload videos to YouTube, there were more male YouTubers than female, but I thought that women can do it, too. Even now, I belong to a female idol group, but I want to make an effort to compete equally with other groups, regardless of gender.
Sano: I’ve always wanted to be born a woman again in my next life because I enjoy the variety in makeup and fashion, but nowadays it’s normal for men to get their nails done and gender differences are becoming more irrelevant in that sense.
When considering your future career, is there anything you’d like to see happen to make it easier for women to thrive in your line of work?
Masuda: If being a woman is affecting how I work now, I think it’s probably my physical strength. Men tend to be bigger than women and I admire the power and impact of their performances. Even off the stage I sometimes have to ask male crew members to carry heavy loads, but I want to be able to carry them myself. Maybe I should start doing some strength training. [Laughs] Improving our strength is one of the issues we’re facing as a group, actually.
So not only will CUTIE STREET “just be cute,” but you’ll also be stronger from now on as well! Are there any women who give you courage and empower you?
Manabe: There’s a calligrapher, Shoko Kanazawa, who I recently learned about in class at school. She has Down’s syndrome, but became completely independent at 30 years old and has a career as a professional calligrapher. I think she’s someone who also personifies the advancement of working women in society. After learning about her, whenever I feel that I can only do something up to a certain point, I now think maybe it’s not my own abilities that are holding me back, but that my own preconceptions are making me feel that way. Although it’s not as prevalent as before, the idea that “a woman can only do so much” still exists, so I hope I can change that through my own actions and words.
—This interview by Rio Hirai (SOW SWEET PUBLISHING) first appeared on Billboard Japan
On Friday (Jan. 31), ASH DA HERO released New Chapter, the first album to feature the band’s new lineup. The rap-rock quartet, made up of vocalist ASH, bassist Sato, drummer WANI, and DJ Dhalsim, celebrated its third anniversary in September and was reborn with a new lineup. On November 29, it put on its first solo overseas show, ASH DA HERO LIVE 2024 in Taipei, and it has steadily been bringing its sound to a growing circle of listeners.
Explore
Explore
See latest videos, charts and news
See latest videos, charts and news
Billboard Japan spoke to the band about their mindset as they set out with their new lineup, the creation of their new album and what they focused on when writing new songs, and their upcoming February 1 show at Zepp Shinjuku (TOKYO), titled ASH DA HERO LIVE 2025 “New Chapter,” which will be their first solo show in Japan with their new lineup.
To start off with, could each of you introduce yourselves?
Trending on Billboard
ASH: I’m ASH, and I’m the vocalist. My specialties are rapping and singing. My roots lie in punk, hip-hop, and reggae.
Sato: My name’s Sato, and I play the bass. My specialty is brewing coffee. We don’t have a guitarist, so I also play bass in the guitar’s pitch range.
WANI: I’m WANI. My specialty is playing the drums. My roots are in punk, and I’m especially skilled at drumming with a rap-rock feel. I also sing, and I’m working on getting in shape, so I’m really into weight training right now.
Dhalsim: I’m the DJ, Dhalsim. My specialty is high-speed scratching. I also program music on computer. I’m responsible for the overall sound design of our songs. We don’t have a guitarist, but we’re taking advantage of that to do all the things that we couldn’t have done if we had a guitarist. We’re completely shifting over to that composition style, so right now we’re in the process of rebuilding our sound.
What advantages have you found in becoming a quartet?
ASH: I think there are more and more bands without a guitarist, especially among younger musicians, but a rap-rock band with a DJ but without a guitarist is still a rarity. I think that’s a major strong point for our band from a global market perspective.
So how does it feel actually having started the next chapter of your band’s history without a guitarist?
Sato: We were originally a five-person band, and now there are four of us, so we each do our own part to make up for the change. That means that we’re each playing more. Looking at it from another perspective, it also means we each have more possibilities to let our own individuality shine. We’re overhauling everything—our makeup, our costumes, our playing styles, and our instruments—based on our own core essence and our roots. Through that, we’re redefining ourselves and becoming a new band, which is an incredibly fun process. We’re creating something new that doesn’t fit into the “rap-rock = guitar” pattern, so all of us can take on lots of new challenges, which is really gratifying.
WANI: At first, I was worried about what would happen. I was sure that we’d lose some fans because the guitar is the core instrument in a band. But the four-person arrangement felt a lot better than I’d expected, and I realized that the fans had their hopes up for this new incarnation of ASH DA HERO, which was tremendously encouraging. We want to live up to everyone’s expectations with the music we create and with our live performances, of course, but Sato and I are also thinking about following up with what ASH and Dhalsim are doing.
ASH: When we were a five-piece band, there was a lot of “this is what a rock band should be like.” Now that there are four of us, there’s a much stronger feeling that we should take a freer approach. Now we’re doing what we want to.
New Chapter will be your first concept album. What kind of album will it be?
ASH: Right now we’re creating our freshest music, with a sound that we could only achieve as a four-person band. The title of the album, New Chapter, is the same as the title of our live show, and we picked it to represent that we’re starting a new chapter as a band, with a new lineup, starting on February 1. I also feel like the music that we’ve created is unquestionably unique in the Japanese rock scene, so the album’s name also represents the fact that we’ve invented a new way of making rock.
“Wrangler Beat” was your first release as a four-piece, and it carried on the feel of the ASH DA HERO of the past.
ASH: Right. It’s got a bit of a vintage rock vibe. It’s a little reminiscent of “Octave.”
After sweeping aside the by-the-numbers approach with this song, you then released “VANDALISM.” The rap lyrics in the second verse really resonate. I feel like the way you encourage people through songs like this is the reason that ASH DA HERO strikes such a chord.
ASH: In life, you’ll suddenly get sideswiped right when things were going well. That’s not just something that’s happened in my life, but something that I think happens to everybody. The question is, when that happens, do you look down in dejection, or do you keep your chin up? I’m the kind of person who’s like, “No, I’m not going to flinch, are you crazy?” So I put all those feelings into the lyrics.
And then you tie it all together with the absolutely wonderful closer, “I’m your rock star.”
ASH: That’s what a rock star is all about, right? It’s cool when someone’s in a hard spot but they’re like “No big deal.” For me, Jack Sparrow (of Pirates of the Caribbean) is that kind of character. Even in impossible situations, he just laughs it off. I put that feeling in words, like, “Don’t you even think about forgetting!”
What can you tell us about the sound production?
Sato: The main riff has a lot of repeating phrases, so I focused on how much swing I could put into those simple phrases. I really vibed on it.
WANI: The drums are simple but catchy. Our older songs had a lot of intricate fills, but on “VANDALISM,” I got rid of all that. I focused on that simple, cool sound. It’s got a really convincing rhythm. When you hear it live, you’ll realize that it’s not just a simple beat.
Dhalsim: I also stripped down my scratching to the limit. What influenced me in the early 2000s were songs with simple scratching. That, and intros.
That’s one of the cornerstones of the song.
Dhalsim: In the 2000s, Kanye West would speed up records and sample them, and I added that same flavor into the song. It was popular, especially in Japanese hip-hop, to record original material to sample in the studio, and then to sample that material and chop it up. I hope that playfulness and historical background come through.
Another song on the album is “BDC.”
ASH: That’s the one where we just shout “botanical dance club.” It’s the kind of song where you clear your head and you just shout and dance.
Dhalsim: The chorus is sung by scratching, which is new. Those are the kinds of new things we’re doing. We’re taking advantage of the lack of guitar to try out all kinds of new ideas.
What can you tell us about “Break Free?”
ASH: Drum and bass has come full circle, so we wanted to see what it would sound like if a rap-rock band without a guitar tried its hand at the sound of groups like Prodigy, which we are huge fans of. Sato’s vicious bass riff loops through the song. Then on top of that there’s rap with a U.S. hardcore vibe, and an emotional chorus.
The rap is super aggressive.
ASH: The lyrics go for the throat, as they should for a rock band. The song is kind of a warning about the consumerism and idol worshipping of society.
How many other songs will there be on the album?
ASH: There’ll be two more songs, which we’re working on now. I think they’ll feature our new four-piece sound even more prominently. It all comes down to February 1. That’ll be a major milestone for us.
What kind of show do you think it will be?
ASH: The answer to the question of how we’re transforming as a band will be clear on February 1. That’s when the new chapter of our history will start. I know all the people reading this interview have their fingers on the pulse of music, so we’ll be seeing you on February 1 at Tokyo’s Zepp Shinjuku.
After you open this new chapter with the show, what are your plans for 2025?
ASH: We’ve already finalized plans for several overseas shows, so we plan to tour the world, while always staying attentive to our fans in Japan.
—This interview by Sachie Tojo first appeared on Billboard Japan
Perhaps the most asked question in the Arabic music landscape in 2024 was, “What’s the story with Al Shami?” Those who hadn’t tracked his rise over the past four years suddenly found themselves caught in the whirlwind of his explosive success last year, marked by hit releases, smashed records, electrifying live shows and a trove of awards. As the industry watched Al Shami’s YouTube channel soar to a billion views with just five tracks, the spotlight intensified, and his rapid ascent became a case study of unprecedented success, closely watched by both his peers and experienced artists.
Explore
Explore
See latest videos, charts and news
See latest videos, charts and news
Billboard Arabia first took notice of the young star in the summer of 2023, leading to an in-depth interview at the start of 2024. In the time between, Al Shami’s rise accelerated, with record-breaking numbers and artistic milestones keeping us engaged week after week. At just 22, he became one of the year’s most talked-about artists.
Trending on Billboard
Al Shami
Patrick Mechekany/Billboard Arabia
Al Shami’s Milestones in 2024
He topped the Billboard Arabia Hot 100 after releasing the summer hit “Wein,” making our headline that week “Al Shami did it and became the youngest artist to top the charts.” His songs never left the top five in both of Billboard Arabia’s main charts, Hot 100 and Top 100 Artists, throughout the year and he remained at the top of the Top 50 Levantine Songs chart most weeks. At the end of the year, he walked away from the Billboard Arabia Music Awards with four trophies: Top Levantine Song and Top Indie Arab Song for his track “Sabra,” Best Levantine Artist, and Artist of the Year – Levantine Dialect, making him one of the most celebrated artists of the evening alongside superstar Sherine Abdel Wahab.
Alongside these pivotal achievements, 2024 marked a major milestone for Al Shami as he took the stage for the first time, officially launching his live performance career. While this might seem routine for seasoned musicians, it represents a significant shift in today’s evolving music landscape. It underscores the contrast between certain Gen Z artists—who rise to fame through platforms like TikTok and streaming services—and earlier generations, who built their careers through more traditional methods. For artists like Al Shami, performing live and connecting with an audience is a defining moment, revealing whether their art, creative process and collaboration with their teams can successfully transition into the realm of live music or remain confined to digital streams and online success.
This remarkable shift in Al Shami’s career journey saw him move from preparing for his debut concerts in Beirut, as he shared in our first interview, to completing a global tour that extended beyond the Arab world to Europe, America and Canada. Along the way, we witnessed his incredible growth, including a memorable joint concert in Dubai with Levantine music legend George Wassouf. During our conversation with Al Shami, we played a clip from his previous interview and asked for his thoughts. Al-Shami reflected, “Today, after roughly 12 months, I’ve done 30 or more concerts around the world, and so many wild things have happened. When I was singing in Dubai at the Global Village, I was standing in front of almost 35,000 people trying to see the end of this crowd, thinking about how a year ago I was scared of my first concert! What’s happening?” He continued: “Sometimes I don’t know if anyone notices, but while I’m singing I freeze… thinking about how this year has been insane. After performing ‘Ya Leil W Yal Ein,’ I think about how I don’t want to be just a one-hit artist, but how I want my music to be an identity and a genre in itself.”
Future Collabs With Music Icons
Even though his 2023 release, “Ya Leil W Yal Ein,” wasn’t his first song, it was the one that officially put Al Shami on the map. Before that, he was simply experimenting with friends, blending rap and pop in tracks he uploaded to YouTube. He steadily built a fanbase within his generation through TikTok, staying connected by frequently going live, sharing his music and opening up about his dreams. Today, he commands a devoted fan army, much like global pop and K-pop icons in recent years. His rise exemplifies how the new generation of artists are rewriting the rules of success—leveraging social media to cultivate a following before stepping into the traditional industry spotlight.
Al Shami
Patrick Mechekany/Billboard Arabia
As with any new artistic phenomenon, there are voices of criticism alongside those of celebration and support. In Al Shami’s case, however, the scales seem to tip more toward appreciation. Many established artists have praised his journey, while some have taken it a step further by collaborating with him. Just weeks ago, we saw Al Shami in the studio with Melhem Zein, recording a new duet written and composed by Al Shami himself. This collaboration marks a significant moment for both artists. Melhem Zein, one of the standout voices of the Millennial generation and among the top talents from the Levant in the past two decades, chose to embrace the new wave of artists instead of competing with them or pushing them aside. Al Shami reflected on this collaboration, saying, “He was open to the kind of music I create and even encouraged me to write and compose something for us. That’s a bold move on his part because he comes from a different background.” For Al Shami, this was a meaningful acknowledgement from a great artist that what he presents is indeed “art.”
Al Shami hinted at the possibility of collaborating on a new duet with superstar Tamer Hosny, sparking excitement after a photo of the two surfaced following a private family gathering and some intriguing conversations. If this collaboration comes to life, it will be a dream come true for countless young fans across Egypt and the Levant. Nearly two decades before Al Shami’s rise, Tamer Hosny was the ultimate youth icon, seamlessly blending music and cinema, earning him the title “Star of the Generation” from his devoted audience. Al-Shami shared his thoughts on the meeting, saying, “I never show up in the media with people I don’t genuinely like. For me, I have to admire them, listen to their music, and feel a real connection to say that I am excited to meet them and work together, whether it is through writing or composing for them. And surely Tamer Hosny is one of the people I love,” he continued, explaining that he has been a fan of Tamer since the start of his fame and used to hang his picture on the wardrobe in his childhood home.
Between our first and second interviews with Al-Shami, the conversation evolved significantly. In our initial discussion, he shared his journey as a young man who fled Syria for Turkey, turning to the internet—especially TikTok—in search of his passion. Once he found it, he pursued professionalism step by step.
For this cover interview, however, we spoke with a confident star at the peak of his career, navigating a future filled with tours, awards and new artistic milestones—all while striving to maintain his mental well-being and balance. Yet, through it all, Al-Shami remained calm and humble, calling Billboard Arabia his “family.” His gratitude was evident as he reflected on the support from our platform and the media, acknowledging how Billboard Arabia’s charts and weekly data not only amplified his music and journey but also played a pivotal role in shaping his success and securing his well-deserved accolades.
It’s finally starting to dawn on the members of Sum 41. This is really it.
“For the first time, this really feels like the end,” says Deryck Whibley in an exclusive interview with Billboard Canada.
The frontman of the quintessential Canadian pop-punk band is speaking over Zoom from his studio in Las Vegas during a rare break from Sum 41’s “Tour of the Setting Sum.”
Back from Australia and looking ahead to the final leg of the tour in the band’s home country, Whibley is coming to terms with the finality of a decision he announced in 2023: after more than two decades together, Sum 41 is coming to an end.
Explore
Explore
See latest videos, charts and news
See latest videos, charts and news
Now — following a world tour that has stretched on for nearly a year and a final album that has brought them some of the biggest success since their years as high schoolers breaking out of the garages of the Toronto suburb of Ajax, Ontario in the early 2000s — the band has just one concert left, Jan. 30 at their hometown Scotiabank Arena.
“I never had an idea of when to end it or how to end it or if I’d even end it,” Whibley admits. “There were lots of times I thought this is going to be the thing I do forever. But I just couldn’t deny the feeling that this was the time. Something internally was telling me it was time to move on. It even surprised me.”
Trending on Billboard
It surprised his bandmates, too. “Blindsided” is the word Whibley uses.
Two of those members, bassist Jason “Cone” McCaslin and lead guitarist Dave “Brownsound” Baksh, he’s known since his first year of high school. The others, drummer Frank Zummo and guitarist Tom Thacker (also of vital Vancouver punk band Gob), have been with the band for years. They all had settled into a locked-in performance peak and momentum that had brought them through the pandemic and towards an album they all recognized as one of the best in their sizable discography.
That now-final album, Heaven :X: Hell, has exceeded those expectations. It hit No. 37 on the Billboard Canadian Albums chart and No. 23 on the Top Rock & Alternative Albums chart. In 2024, “Landmines” hit No. 1 on the Alternative Airplay chart, breaking the record for the longest gap between No. 1 hits – 22 years after “Fat Lip” ruled in 2001. Another single, “Dopamine,” soon followed, hitting No. 1 on the same chart near the end of the year.
But ending the band now gives Sum 41 the opportunity, for the first time since those early days, to control their own fate. The band, and especially Whibley, has had an unbelievably eventful career – from record-breaking album deals to struggles with addiction, tabloid infamy to multiple near death experiences. And now, they are going out on a high, ending with an induction into the Canadian Music Hall of Fame on March 30 with a final televised performance in Vancouver on the Juno Awards broadcast.
“There’s a story there, and I’m proud of the whole story,” says Whibley. “It’s a validation of everything we’ve been working for, from playing in the basement as teenagers to now – here we are. We’ve gone through all the ups and downs, sticking through it all and getting to a point where we could write our own ending the way we wanted to.”
For Whibley, writing that ending has meant coming to terms and processing everything Sum 41 has been through as a band, and everything he has been through personally. And doing so has also cast what we know about the band in new light.
In 2024, while Sum 41 was basking in the success of “Landmines,” Whibley set off another explosion.
In his autobiography, Walking Disaster: My Life Through Heaven and Hell, published by Simon & Shuster in March, Whibley revisits the band’s whole history. He writes about going from high school to becoming one of the biggest Canadian punk bands of all time, mixing rock star tales with introspective and raw reflections on living with addiction and possible PTSD.
As he re-explored the band’s history, he kept coming back to something he had not spoken about publicly and had only shared with a few people in his life, not even his bandmates.
Greig Nori, Whibley’s mentor and Sum 41’s manager from their early days until his eventual firing in 2005, he writes, groomed and sexually abused him over the course of many years. It started when Nori was 35 and Whibley was 16, he says in the book, and it often made it hard for him to celebrate the band’s biggest successes.
It took him many years to recognize what he went through as misconduct, he says, and it was his then-partner Avril Lavigne and his now-wife Ariana Cooper who told him that what he went through was abuse. He still won’t use a specific word to describe it, instead choosing to just recount what he went through without labelling it.
“This was my first time truly confronting it [in the book],” Whibley says. “I have heard other people’s stories of grooming and abuse and thought, is that what happened to me? It was still a question mark, but the stories were similar. I couldn’t deny that it felt manipulative. As an adult now in this position that I’m in, I can see how easily that 16-year-old kid could have been manipulated. I see how I fell into it.”
Nori, the former leader of the band Treble Charger, has denied the allegations. As SooToday has reported, Nori has filed a notice of action seeking more than $6 million in damages from Whibley and Simon & Schuster for “libel, breach of confidence, intrusion upon seclusion, wrongful disclosure of private facts, and placing the plaintiff in a false light.” Whibley has reportedly responded with his own notice of action seeking $3 million in damages from Nori for accusing him of lying in his memoir and damaging his reputation.
Through representatives, Whibley declined to comment on the legal actions, which were filed shortly after our initial interview. However, in that conversation, he did talk about the possibility his accusations could make their way to the courtroom.
“In a way, I hope it does,” he says. “I’d love for him to go under oath and talk about it in front of a jury and a judge. I have nothing to hide at this point. It’s all out there. I already went public with it. Let’s see what you have to say, Greig.”
Though he accepts the possibility of a legal battle, Whibley says writing about his experiences was as much about Nori as about himself. Going public means he no longer has to hold his story in and deal with its effects on his own. But it’s also about helping others who may have had similar experiences.
After the book came out, Whibley went and read all of his Instagram comments and messages. He’d checked his personal DMs so rarely in the past that he had to ask his wife to show him how. But he wanted to be there for people who recognized something in his writing.
“I’ve had so many messages of people messaging me on social media, and also people who I know who have come up to me and said, ‘I went through something similar,’” he says. “People who have never said anything in their lives. No matter what happens, it’s worth it if I can help people.”
When he was first approached about writing a book, Whibley didn’t quite get it.
“I thought it was going to be really boring,” he says. “‘High school band makes it.’ Cool, that’s fun. But what else is there to say?”
As he started putting it all on paper, he realized just how consistently eventful and unpredictable Sum 41 has been.
“There’s always something good or bad happening, and we’ve never really taken a break.”
Left to right: Dave “Brownsound” Baksh, Jason “Cone” McCaslin, Deryck Whibley, Tom Thacker, Frank Zummo, .
Lane Dorsey/Billboard Canada
Whibley met McCaslin and Baksh along with original drummer (and occasional rapper) Steve “Stevo32” Jocz as high school students in Ajax in the ‘90s.
They played their first official show as Sum 41 at a battle of the bands at the Opera House in Toronto. They hatched a scheme to sell the most tickets, which would guarantee them a professional photo shoot, but despite the school bus full of friends they brought to the show, they were made to play first on the 5 pm slot and were subsequently ghosted on the prize.
But it was there they solidified their relationship with Nori (who Whibley had invited after sneaking backstage at a Treble Charger show) and Marc Costanzo of the band Len (famous for the Billboard Hot 100 No. 9 hit, “Steal My Sunshine”).
Those connections helped Whibley sign a publishing deal with EMI Publishing Canada when he was still 17. That helped them record their demos, which they sent out to all the major labels in Canada, getting a hard pass from all of them. Whibley writes in Walking Disaster that Universal Music Canada called them the worst band they had heard in a decade. (The only bite was from a smaller Canadian label called Aquarius Records, run by music industry legend Donald K. Tarlton, who they gave exclusive Canadian rights to when they eventually signed a worldwide major label deal.)
The key, they thought, was to get the labels to see them live, where they went all out in every show, which included trampolines and roman candles and flaming drumsticks. Instead of playing private shows in sterile label offices, they arranged a five-week residency at a venue called Ted’s Wrecking Yard and invited all of the industry bigwigs to see them there – and this time, they thought beyond Canada.
The shows became the stuff of local legend, and it became the spot for other thirsty bands to try to make deals too.
“There were all these other bands who thought, who’s this young kid band out of high school that’s getting all this attention? We’ve been doing this forever, we’re more punk rock than them,” Whibley remembers. “Then when all these labels started coming out to see us, every band in Toronto was all of a sudden our best friend. I remember this one band, Robin Black & The Intergalactic Rock Stars, coming to out to our shows and trying to get a record deal, like ‘f-ck this Sum 41 band, you need to sign us.’”
By the end of 1999, Sum 41 had signed a $3.5 million record deal as the first rock act on the major label Island Def Jam. At the time, it was the biggest deal ever signed by a Canadian band.
The band’s debut on the label, 2001’s All Killer No Filler, became a big hit on both sides of the border, going platinum in Canada and the United States. “Fat Lip,” with its iconic video that perfectly captures the burgeoning counterculture of the era, topped the Billboard Alternative Airplay chart, joining videos for the endlessly catchy “In Too Deep” and “Makes No Difference” (from their debut EP, Half Hour of Power, the video featured an out-of-nowhere cameo from DMX) in heavy rotation on MuchMusic and MTV.
Sum 41 were the right band at the right time. It was an era when bands like Blink-182 and Green Day were hitting the mainstream, Warped Tour was providing a home for teenagers to see punk bands on a yearly basis, skate culture was hitting its peak and Jackass was becoming a home for unapologetic juvenile humor.
They were four high school punks from the suburb, playing pranks and having house parties – and they gave their fans a front row seat. In a time before social media and YouTube, they took a camcorder everywhere they went, filming their pranks (usually involving petty property damage with eggs or fire extinguishers, though also often piss and shit) and used them as their VHS calling cards.
It resonated with fans and music media, but not so much with critics. They were often written off in the media as goofy burnout kids, trend-folllowers or mainstream rip-offs of underground bands. They were covered for their antics, but not as much for the songs.
“In a way, I think you set the tone for the way people are going to receive you. When you come in and everything’s a joke, then nothing really gets taken seriously,” says Whibley. “For the longest time, that was a pet peeve for me. I have a sense of humour, but I’m not the funny person in the band. I’m the writer and I’ve always been the writer, and I’ve always wanted to talk more about the lyrics and the music and the inspiration. I do love the humour of the band in the early days. I just always wished there could have been some kind of balance. It was very personal to me and I was very serious about it, but it did get overlooked or overshadowed.”
As the band progressed, their music got darker and heavier. Songs on 2002’s Does This Look Infected? and 2004’s Chuck often covered themes of depression and existential angst, alienation, health and societal unrest. Looking back, Whibley recognizes lyrics, like the “dead end situation,” he sings about being stuck in on “No Brains,” that may have subconsciously touched his private struggle with his feelings about what he was going through with Nori.
Chuck was also informed by a near death experience the band had while on a War Child trip to the Democratic Republic of the Congo. Gunfire broke out while they were there, and they named the album after the Canadian UN peacekeeper who saved them, Charles “Chuck” Pelletier. The album often felt far removed from the pop-punk hijinks of just a few years ago.
Around this time, Whibley dated Paris Hilton and then spent four years married to Avril Lavigne from 2006 to 2010. While Whibley was a regular of the celebrity-filled L.A. party scene, he was often mocked for his height and his unconventional rock star looks, which he says took a toll. He became an unlikely fixture of celebrity tabloids, which were rampant and often vicious in the 2000s era.
“I hated that kind of stuff,” he says. “The funny thing is as much as Avril and I ended up in some of it, we avoided it at all costs. The amount of times we were able to go in and out of back entrances to avoid being photographed was amazing. We were out quite a bit, and I would say 90% of the time we were never photographed – but we had to work at it. There’s some times we couldn’t, and that’s when you saw us.”
He was still in the public eye, but frustratingly rarely for his music.
Sum 41 photographed on Jan. 27, 2025 at Canada Life Place in London, Ontario. Left to right: Tom Thacker, Frank Zummo, Deryck Whibley, Dave “Brownsound” Baksh, Jason “Cone” McCaslin
Lane Dorsey/Billboard Canada
Over the years, Whibley struggled with addiction to drugs and alcohol and had multiple near-death experiences, sometimes in the midst of Sum 41 tours. After being hospitalized for liver and kidney failure in 2014, Whibley and his wife Ariana dedicated themselves to getting clean. He’s now been sober for 11 years.
Sum 41 took their only break during that time, though Whibley says it was barely a break – really only the length of one album cycle, with a five-year gap between 2011’s Screaming Bloody Murder and 2016’s 13 Voices.
The lineup shifted, with first Baksh (in 2006) and then Jocz (in 2013) parting ways with the band, replaced by drummer Zummo and guitarist Thacker. Baksh later returned to the band in 2015, giving the band a three guitar attack and often freeing up Whibley to focus on singing and become a more theatrical frontman in live shows. They went independent, signing in 2016 to Hopeless Records then the semi-indie Rise Records for Heaven :X: Hell.
Though no longer in the cultural zeitgeist like they were in the late ‘90s and early 2000s, the band kept releasing solid albums and playing for a consistently engaged audience of diehard fans.
Then eventually, things started to change.
“It felt like things started getting taken more seriously,” says Whibley.
After outlasting the hype and the antics, the health issues and the record label feeding frenzies, Sum 41 were finally being covered on their own merits, as songwriters and performers. When Sum 41 got called for interviews, journalists actually wanted to talk about the music.
Whibley, who had done some production work for Avril Lavigne and other artists, started getting asked to write songs for other artists – some smaller and some more household names (he won’t divulge who). When Covid lockdowns paused the band’s touring schedule, he decided to give it a shot. But he was surprised at what he was being recruited to do.
“Everyone was asking for pop-punk style songs,” he says. “I thought, pop-punk? Why does anyone want pop-punk? It’s been like 15 years since I’ve written a pop-punk song.”
As he started writing, it came surprisingly easy to him. One of the first songs he wrote was “Landmines,” which he says only took him about 10 minutes to write. He kept writing, and the songs kept coming.
“After about seven songs, I thought, you know what, I actually kind of like all these songs. I don’t know if people will see them as Sum 41 songs, but I don’t want to give them away either.”
He decided to turn them into a double album, with one side pop-punk and one side metal – the two sides of Sum 41. The album, Heaven :X: Hell, has been their most successful in years. After “Landmines” brought them back to No. 1 on the Alternative Airplay chart, they followed it with another No. 1 in “Dopamine.”
“We didn’t think we would chart on radio or even get played on a single station on this record,” Whibley says. “It’s pretty phenomenal. It feels like a miracle.”
Now, it’s starting to feel a lot like 2001. Pop-punkand emo are hot again, with bands like Blink-182 and Green Day headlining festivals and Warped Tour making a 30th anniversary resurgence featuring Sum 41’s friends and fellow Canadians Simple Plan. Festivals like When We Were Young and Canada’s All Your Friends Fest are drawing nostalgic 30 and 40-somethings back to the angsty music of their youth.
Mainstream pop and hip-hop acts like MGK and Willow Smith and Machine Gun Kelly have also ‘gone’ pop-punk, fusing throwback riffs and hooks with more modern sounds. There’s a newfound appetite for Sum 41 as a touring and recording project, but this is the moment they’re taking their final bow.
“It never felt to us like we were trying to do anything except for what we loved to do. And over time, I felt like we proved that,” Whibley says. “You know, we’re leaving the music business at the time when our genre is at a peak, because we just do what’s right for us.”
Sum 41 went from being labeled a flash-in-the-pan to becoming nearly three-decade veterans of rock. They witnessed multiple music industry shifts and grew old within a scene that many other bands flamed out in.
So what is their legacy? What do they want to be their epitaph?
Whibley sums it up with one word: honesty.
“Everything for us has just always been honest,” he says. “We never gave a f-ck about anything other than what we wanted to do. That’s who we are.”
This article originally appeared on Billboard Canada.
Sum 41
Lane Dorsey/Billboard Canada
Teddy Swims has officially taken over the ARIA Albums Chart, landing at No. 1 with I’ve Tried Everything But Therapy (Part 2).
The Atlanta-born singer, whose mix of R&B, country, and soul has earned him a devoted fanbase, continues his upward trajectory following the success of I’ve Tried Everything But Therapy (Part 1) last year. Swims’ breakout hit “Lose Control” became a global phenomenon, reaching No. 1 on the Billboard Hot 100.
Melbourne band Slowly Slowly continues their steady rise, scoring their third Top 10 album as Forgiving Spree debuts at No. 8. It follows Race Car Blues (No. 7 in 2020) and Daisy Chain (No. 5 in 2022), showing their continued momentum in the Australian rock scene. They also made a splash on the Vinyl Albums Chart, landing at No. 2.
Explore
Explore
See latest videos, charts and news
See latest videos, charts and news
UK rapper Central Cee makes a strong entrance at No. 2 with his debut studio album, Can’t Rush Greatness.
Trending on Billboard
It’s his highest-charting release in Australia, surpassing his 2022 mixtape 23, which peaked at No. 6. Central Cee has already had massive success on the ARIA Singles Chart, spending seven weeks at No. 1 in 2023 with “Sprinter,” his collaboration with Dave.
Luke Combs is proving his staying power as his Australian tour boosts This One’s For You to a new career peak at No. 6. The 2017 album had previously topped out at No. 7 in both 2019 and 2022, but with country music’s popularity growing, Combs’ influence in Australia only continues to expand. Kane Brown, who performed at the ARIA Awards last year, also makes his mark this week, debuting at No. 41 with The High Road.
On the ARIA Singles Chart, English singer Lola Young claims her first solo No. 1 with “Messy,” jumping up from No. 3 last week. The track, which has gained serious traction on TikTok, has also gone to No. 1 in the UK, marking a breakout moment for the rising star.
Tate McRae makes her presence felt with “Sports Car,” debuting at No. 10. The track, co-written with Julia Michaels and produced by Ryan Tedder, is the third single from her upcoming album So Close To What. This marks McRae’s ninth Top 50 single, with her biggest chart success to date being “Greedy,” which peaked at No. 2 in 2023.
For the full ARIA Charts, visit ARIA.com.au.
Hitsujibungaku announced its first first U.S. tour, the Hitsujibungaku US West Coast Tour 2025, set to kick off April 10 in San Diego, California. The three-piece alternative J-pop band’s trek is scheduled to make stops in San Diego, Los Angeles, San Francisco and Portland, Oregon. Canadian pop singer Jonathan Roy will accompany the group to […]
Kenshi Yonezu blasts in at No. 1 on the Billboard Japan Hot 100 with his latest hit song “Plazma,” on the chart dated Jan. 29.
The track was written as the theme song for the latest installment of the Mobile Suit Gundam franchise called GQuuuuuuX -Beginning-, released in domestic theaters Jan. 17. After being released digitally on Jan. 20, the track racked up 9,235,562 streams to hit No. 3 for the metric, while coming in at No. 1 for downloads with 40,408 units and No. 4 for radio airplay. This is the eighth chart-topper — and 16th week at No. 1 — for the 33-year-old hitmaker, whose singles “Lemon,” “Flamingo,” “Spirits of the Sea,” “Uma to Shika,” “Pale Blue,” “M87,” and “KICK BACK” have previously hit No. 1.
Coming in a close second on the Japan Hot 100 is Mrs. GREEN APPLE’s “Darling.” The theme song for NHK’s television special featuring the group collaborating with teenagers called Mrs. GREEN APPLE 18 Matsuri hit No. 2 for streaming (12,054,584 streams) and downloads (19,835 units), ruled video views, and came in at No. 18 for radio.
Explore
See latest videos, charts and news
See latest videos, charts and news
The three-man band’s former No. 1 track “Lilac” slips two notches to No. 3 this week. While toppling from the top spot on the Japan Hot 100, the song continues to dominate the streaming metric for the 22nd week. Mrs. GREEN APPLE’s “Soranji” is also charting in the top 10, climbing a rung to No. 7. With 6,431,698 weekly views, this track continues to hold in the top 10 for streams and is on the verge of reaching 500 million cumulative streams. Mrs. GREEN APPLE has 5 songs in the top 10 and 20 songs in the top 100 this week, with “Darling ~18 Matsuri Ver.~” bowing at No. 44.
Trending on Billboard
ONE OK ROCK’s “Puppets Can’t Control You” debuts at No. 10. The theme song for the TV drama Mikami Sensei ruled radio, while hitting No. 3 for downloads and No. 64 for streaming. Meanwhile, Chanmina’s songs continue to rise, with “Harenchi” climbing 51-47, “Never Grow Up” 79-75, “NG” debuting at No. 80, “^_^” at No. 92, and ‘B-kyu’ rising to No. 95.
The Billboard Japan Hot 100 combines physical and digital sales, audio streams, radio airplay, video views and karaoke data.
See the full Billboard Japan Hot 100 chart, tallying the week from Jan. 20 to 26, here. For more on Japanese music and charts, visit Billboard Japan’s English X account.
hololive VTuber and virtual idol Hoshimachi Suisei has announced her first new album in two years, SHINSEI MOKUROKU.
Ever since her debut, her slogan has been “A shooting star that appeared from diamonds in the rough,” and that slogan was embodied by her first album, a refreshing work with a true idol feel. She followed this up with a very different album that took her music to the next level, expressing the struggles and tumult she faced in her musical career. Now, she is releasing an ambitious third album with the theme of “revolution.” In an interview with Billboard JAPAN, Hoshimachi said, “Virtual artists have been seen as oddities. People don’t look at me as a person, but I sing my own songs and I dance my own dances. Gaining recognition for that is, to me, a revolution.”
Her appearance on a massive billboard in New York’s Times Square is a sign of the steady progress she is making in that revolution. The Spotify advertisement is unusual, as the company has done few collaborations with Japanese artists, and it is their first time collaborating with a Japanese indie artist. When Hoshimachi first heard about the project, she thought they were talking about an advertisement on Shibuya Scramble Square.
Explore
Explore
See latest videos, charts and news
See latest videos, charts and news
Hoshimachi says she ultimately decided on the concept for the new album around the time she released the lead single “BIBBIDIBA” in March 2024. The theme of the song, written by Vocaloid producer Tsumiki, is a strong-willed woman—a Cinderella who isn’t content to sit back and wait for her prince to come but who goes out to seize her destiny herself. It became the first-ever VTuber song on the Billboard JAPAN charts to reach 100 million streaming plays. That same concept was also part of “AWAKE,” a Hoshimachi song written by the team of Giga and TeddyLoid, whose other credits include Ado’s “Odo.” “Modern women are drawn to and want to become strong women. I’m particularly fond of the lyrics ‘Clichéd storyteller, don’t pass the mic.’ I don’t like falling into clichés, either. I want to explore my own way of doing things. I’m singing about how people can’t leave the direction of their own lives to others who just live cookie-cutter lives.”
Trending on Billboard
The music on the album was written by a wide range of artists at the vanguard of J-pop and rock, such as Soichiro Yamauchi (Fujifabric), Enon Kawatani (indigo la End, Gesu no Kiwami Otome, etc.), Deu (PEOPLE 1), Natori, and Haruno. Hoshimachi discussed how she chose these artists. “A lot of the artists on my second album were creators active in the online scene. That’s because I’ve also always been heavily online, and those were the artists I was listening to. With this third album, I decided to take a step outside the bounds of the online scene.”
The music videos for the album’s songs are also unique. The videos for “BIBBIDIBA” and “AWAKE” combine anime and live action. Hoshimachi explains, “I really want to break into the real world. I thought about how I, as a virtual figure, could get closer to 3D people, so I went with this approach of fusing our worlds.” The entire video for “Venus Bug” is live action, a rarity for a VTuber.
“Kireigoto,” for which Hoshimachi wrote both the lyrics and music herself, is of particular note. This marks her first time writing her own lyrics and music. “I wanted to do that on my second album, but I ran out of time. Or, I guess I should say, I had a hard time getting myself going. When I was talking to someone on the staff, I mentioned that for sure I wanted to do it on my third album, and they started making concrete deadlines and plans, like ‘okay, have this done by that time’ or ‘let’s have these folks work on the music video.’ That’s when I knew I simply had to make the song, and I set my mind to it. I ended up going way over the deadline, though.”
The lyrics to “Kireigoto” include the line “I sing because I hate spewing platitudes.” It expresses a dilemma that Hoshimachi herself often confronts. “I’ve been online for a long, long time, and a lot of the people in the online communities I’m in live in big cities. That meant it was easy for them to meet up, but since I lived far from anywhere, I could never attend. Then, years later, after I finally made it to the city, I’d reach out to my friends from back then and they’d say ‘I can’t, I’m not young anymore, it’s just too tiring.’ These were people who were already adults back when I was a kid. It made me really sad to see that people changed like this as they got older.” Looking back on this experience, she spoke about how she always wanted to remain lively and young at heart, giving up as little as possible. “But I know that’s just painting a rosy picture. I hate platitudes, and I hate when I’m the one saying platitudes, so I just sing. That’s what the song is about.”
On February 1, she will put on a solo show at the Nippon Budokan. Back before she joined hololive, when she was on her own as an artist, she talked in her very first self-introduction video about her dream: playing at the Nippon Budokan. Reflecting frankly about her feelings at the time, she shared, “I was a little worried that if my dreams came true I’d lose my drive. I also worried that perhaps my listeners would be left with the feeling that they’d watched my story through to its very end and they’d drift away. But now, I’ve actually got my sights set on a lot of things after I play at the Budokan. I’m going to be really busy (laughs). My schedule is packed, so I don’t think there’s ever going to be an end. And I now trust my listeners to stick with me.”
The Nippon Budokan is known as one of Japan’s most prestigious concert venues, but the way Hoshimachi talks about it, it is just one point in her journey. She shared her vision for what lies beyond. “I’ve talked about this for a long time, but I want to create a world in which virtual beings are part of everyday life. I like science fiction set in the near future, like Coil – A Circle of Children. I hope we can see that kind of future in our own lives. That’s why I want to help bring in a new era.”
“There are a lot of people who speak negatively about virtual beings. Whenever I see that, I think ‘they’ve got low resolutions.’ People will say things like ‘all they do is push a button to dance or sing,’ and I just think ‘that’s not true.’ But if people are going to be that way, then, fine, I don’t care, I’ll just become even more active. I’ll force my presence down their throats, like ‘Here, eat up, this is the virtual world.’ If I do that, their resolution might just improve. That’s why I hope to create even more opportunities for people to be exposed to me.”
—This article by Takuto Ueda first appeared on Billboard Japan