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On Nov. 22, Kendrick surprised fans when, after winning what many consider the best rap battle ever, he released his sixth album GNX. However, after the shock of the surprise drop, fans were more taken aback by how the album sounded. Aside from a handful of songs like “Man at the Garden” and “Luther”, the project showcased a heavy and deeply rooted West Coast influence. The first voice you hear when you press play on “Wacced Out Murals,” the album’s intro, is not even Kendrick’s — it’s mariachi singer Deyra Barrera’s, “a genre of music that, thanks to L.A.’s heavy Mexican population, many in Kendrick’s generation grew up hearing while grabbing some tacos or visiting a neighbor’s house.
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He featured relatively unknown and underground Cali rappers throughout the album, giving artists like Lefty Gunplay, Dody6, AzChike, Hitta J3, YoungThreat and Peysoh their first charting hits. Songs like “Squabble Up”, “Hey Now”, “TV Off”, “Peekaboo”, “Dodger Blue” and “GNX” all have distinct West Coast production and put L.A. street lingo front and center. For example, “Squabble Up” uses a sample of Debbie Deb’s hook to freestyle classic “When I Hear Music,” which is popular in lowrider culture and has a Bay Area bounce to it. The video also features hyphy culture prominently, along with other easter-egg nods to life in California from a hip-hop perspective.
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But Kendrick Lamar wouldn’t be the only superstar to tap his home soil for inspiration in the past few months. Similar to the way Lamar used an unorthodox approach in setting off GNX with Barrera’s soulful vocals, Bad Bunny starts off his latest album Debí Tirar Más Fotos with the sounds of salsa, in the form of an interpolation of El Gran Combo’s “Un Verano en Nueva York” on the album’s intro “NuevaYol“. The listener immediately knows the direction in which Bunny’s planning to take them. This particular brand of salsa music exploded Stateside during the ‘70s, as more Puerto Ricans and Cubans moved to New York City and Miami, respectively. The Latino diaspora was thirsty for a new sound that helped speak to their new urban environment; sort of like reggaetón has become for younger generations.
The record’s third track, “Baile Inolvidable,” is essentially a salsa song, again wasting no time in telling the listener that this is a Puerto Rican album made by a Puerto Rican for Puerto Ricans. Bunny’s vocals over that style of production is reminiscent of artists like Ghostface Killah rapping over a loosely looped R&B beat on songs like “The Watch” and “Holla”. Kendrick’s “Heart Pt. 6” does something similar, as he raps about his early days over a sample of SWV’s mid-’90s R&B hit “Use Your Heart”.
Bunny, similar to Kendrick on past albums, is using his influence as one of the world’s biggest stars to bring attention to what’s happening in his homeland. Puerto Rico has been stuck in limbo as a United States territory since 1898, with its citizens being split between statehood, independence and free association. Bunny’s been a vocal supporter of the growing independence movement, recently endorsing third party candidate Juan Dalmau for governor of Puerto Rico. The song “Lo Que Le Pasó a Hawaii” warns against statehood and the gentrification he believes it will inevitably bring as he doesn’t want his homeland to suffer the same fate as Hawaii since it became the 51st state in 1959. The 2023 Maui wildfires have amplified the archipelago’s gentrification problem, as many natives are being priced out of neighborhoods they’ve lived in for generations.
The Puerto Rican superstar’s sixth album isn’t all political, though. Tracks like “Café con Ron” and “Pitorro de Coco” are homages to Bori culture, with both being named after popular drinks like coffee with rum and coconut moonshine. He even released the album the day before Three Kings Day, a secondary Christmas holiday celebrated on the island. And he includes a few records for the ladies to whine to for good measure.
Lamar isn’t nearly as political on GNX as Bunny is on Debí Tirar Más Fotos, but he too wanted to remind fans and critics alike that his home has its own culture with its own slang, rhythms and dances. He did decide to wade into some political waters during his Super Bowl 59 Halftime performance, however, by enlisting Samuel L. Jackson to narrate the show as Uncle Sam, seemingly in reference to Jackson’s Dolmedes character in Spike Lee’s 2015 film Chi-Raq. “The feel of it is Black America,” Dot’s right hand man Dave Free told the Wall Street Journal of pgLang’s production. “What does Black America look like, and how to control that narrative of what it means to be Black in America, versus what the world’s perspective of that is.”
Two superstars whose genres have risen from the streets of their respective homelands to becoming a global force, dropping super-regional albums, and both going No. 1 on the Billboard 200 albums chart shows that chasing trends and worrying about what everybody else is doing or wants to hear from you doesn’t matter in the grand scheme of things. “My purpose was what I said: Bring an album with the essence of Puerto Rico that would unite generations, awaken love for the country and the culture, and that people would enjoy,” the Puerto Rican superstar told Billboard. “That was it.”
In the same way every pro sports championship run looks a little different, so do the ways teams integrate music into their winning formulas. For some, it’s finding the perfect locker room jam; for others, its giving new meaning to the music of a hometown hero.
But for all of them, music provides an X factor that could well make the difference on game day.
Boston Celtics2024 NBA Champions
BIA at halftime of game two of the 2024 NBA Finals in Boston on June 9, 2024.
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Widely considered the most successful franchise in NBA history, the Celtics called on their community during the 2023-24 season when competing for their now league-leading 18th championship. For the season’s marketing campaign, Different Here, “We wanted to focus on showcasing local musical artists and what makes Boston’s culture different,” says Carley Lenahan, Celtics director of live production and entertainment. “Connecting with our community and fans is integral to the support they show the Celtics, and the support and energy from our fans during a championship run is everything.”
On opening night of the 2023-24 season, the Celtics launched their Local Artist Halftime Series with performances by Boston-based hip-hop stars Esoteric and Latrell James and Roxbury native Oompa. “During a championship run, the home court advantage is key to a successful series, and we understand how important it is that the players can feed off the atmosphere and energy in the arena,” Lenahan says. Throughout the season, the nine artists from the Boston area were featured across seven Local Artist Halftime Series shows, culminating in Medford, Mass., native BIA’s performance at game two of the NBA Finals.
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“As a lifelong Celtics fan, I’ve been going to games since I was 10,” BIA says. “The opportunity to perform my music on the iconic parquet floor in front of my hometown crowd and my all-time favorite team was truly an honor and a full-circle moment.”
Kansas City Chiefs2023 and 2024 Super Bowl Winners
Mecole Hardman Jr. (second from right) celebrates with Patrick Mahomes (right), Travis Kelce (second from left) and Jawaan Taylor (far left) after catching the game-winning touchdown pass at the 2024 Super Bowl LVIII in Las Vegas on Feb. 11, 2024.
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Many sports franchises lean on hometown artists to galvanize their teams, but the Kansas City Chiefs find musical inspiration in a different place: their locker room.
Amid the run-ups to the Chiefs’ back-to-back Super Bowl wins in 2023 and 2024, artists like 50 Cent, Future and YoungBoy Never Broke Again were constantly on shuffle to motivate the team during marquee postseason matchups. “I feel like in-season, it’s kind of a variety. We got multiple artists [that we listen to] depending on who is new and who is hot then,” Chiefs All-Pro cornerback Trent McDuffie says. “The postseason, we get back to the classics. We go old school.”
According to McDuffie, one new song has made its way through the cracks since the team won it all last year: BossMan Dlow’s “Get In With Me,” which has become a beloved anthem for players and coaches alike in the locker room. A close second? “Tweaker,” the current viral hit from LiAngelo “G3 GELO” Ball (himself a former pro-baller). But only two players have the privilege of managing the team’s turn-up tunes. “We’re strict on who can control the aux,” McDuffie says. “Most of the time, it’s either Jawaan Taylor or Chris Jones.”
Los Angeles Dodgers2024 MLB World Series Winners
Ice Cube opened game two of the 2024 World Series in Los Angeles on Oct. 26, 2024.
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The 2024 MLB World Series faceoff between the Los Angeles Dodgers and the New York Yankees couldn’t have been more high stakes. And to commemorate the East-West matchup between two of the biggest sports markets, the MLB tapped two beloved music stars — New York native Fat Joe and Los Angeles icon Ice Cube — to perform at their respective home fields.
Following a 1-0 series lead against the Yankees, Cube performed his 1993 classic “It Was a Good Day” from the pitcher’s mound at Dodger Stadium. Rocking Dodgers gear from head to toe, his performance enlivened the home team, which not only secured a game-two win but the overall series in five games. All-Star Kiké Hernández thanked Cube during the team’s championship celebration at Dodger Stadium, telling the thousands of fans in attendance, “Ice Cube came out with his performance in game two, and we didn’t even play [because] we already won it.”
“As a lifelong Dodgers fan who grew up watching them battle from the ’70s to the ’80s, that was a next-level dream come true,” Ice Cube tells Billboard. “To feel the energy of 52,000 fans going wild was otherworldly and contagious. You could feel it in the air. The crowd, the players — everybody was hyped. It was the perfect recipe for a win, and we all knew it at that moment.”
New York Liberty2024 WNBA Champions
Fat Joe at halftime of game five of the 2024 WNBA Finals in New York on Oct. 20, 2024.
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Following a devastating championship loss the year prior, the WNBA team entered the 2024 season determined to bounce back — and understood the critical role its fans would play in that journey. Those hometown supporters turned out to include not only the spirited crowds flocking to Barclays Center for games, but local hip-hop legends like Fat Joe, Ja Rule and Jadakiss.
“Everything we do needs to have a through line of authenticity,” says Liberty chief brand officer Shana Stephenson, who spent the season recruiting homegrown New York talent to perform at home games. “Sometimes, there might be a pop artist who is a big name at the moment, but I might not want to book them because I don’t know if our crowd will resonate with their sound.”
After dominating the regular season and securing home court advantage throughout the WNBA playoffs, Stephenson leveraged her love for hip-hop to propel the team’s championship run. With its title hopes hanging in the balance, Stephenson enlisted the help of Liberty fan and basketball aficionado Fat Joe to ignite the energy for the crucial game five.
“Everybody knows ‘Lean Back,’ right? My dad can sing it. He leans back when it comes on. That’s an anthem,” Stephenson says.
In the end, her plan was a key element in helping the team achieve its historic championship win in October. “That’s the beautiful thing about music and sports: It can unite people in a beautiful and powerful way,” Fat Joe says. “One time for the Liberty Ladies.”
This story appears in the Feb. 8, 2025, issue of BIllboard.
Central Cee has shared his love of Billie Eilish’s “Birds of a Feather” in a new interview.
On the west London rapper’s four-part CRG Radio show, which is available via Apple Music 1, Cench — born Oakley Neil Caesar-Su — discussed his all-time favorite artists, past and present. In addition to praising Lil Durk, Drake, Damian Marley, Amy Winehouse and dancehall artist Vybz Kartel, he spoke about playing Eilish’s music on repeat.
“You see me, I don’t know lyrics. I was saying I know ‘Juicy’ by Biggie Smalls just about off by heart and that’s the only song,” he began. “And then, after listening to it maybe a thousand times, I know Billie Eilish’s ‘Birds of a Feather.’”
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“I need to listen to something for time to hear [song] lyrics,” he continued, before describing his attraction to Eilish in the “Birds of a Feather” music video. “I think I fancied her first. I was looking at her, I was just watching the video to look at her and then I started thinking, ‘Yeah, no, this [song is] actually cold. And now I don’t know if it’s ‘mind games’; I’ve just heard it so much, but I love it. I just love the music now. It’s not even about [Eilish] anymore.”
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He added: “I’ve just been told that [‘Birds of a Feather’] was one of the biggest songs of last year, and it kind of makes me think that when something’s so popular — I know people do it with my music — that I’m not actually as unique as I think I am for liking that song. But I am in my circle!”
The latest episode of CRG Radio will also be the last. Previous installments of the series have seen the 26-year-old speak with U.K. rappers Headie One, Blade Brown and Nemzzz, while there has also been an appearance from England midfielder Cole Palmer.
On Jan. 31, meanwhile, Cench beat competition from Teddy Swims to top the Official U.K. Albums Chart with his debut LP, Can’t Rush Greatness. He will support the record with a 39-date world arena tour through the spring, kicking off in Oslo on April 1.
Cench also recently scooped a trio of nominations for the 2025 BRIT Awards; the ceremony will be held March 1. He is up for best U.K. artist, best song (“Band4Band”) and best hip-hop and grime.
Everyone has an opinion on how Drake should maneuver with his next venture to turn the page to 2025. Coming off of his appearance during Kendrick Lamar’s Super Bowl Halftime Show over the weekend, Mustard stopped by Big Boy’s Neighborhood on Monday (Feb. 10) to share his thoughts on just that. Big Boy asked what […]
When WWE Superstar Damian Priest learned that one of the biggest matches of his career would be held in Puerto Rico, he was overjoyed. For Priest, who was raised in Vega Baja, a small town just 26 miles from San Juan, it was more than a match — it was a long-awaited homecoming. But for this no-holds-barred San Juan Street Fight, the former World Heavyweight Champion would be lacing up his boots to face an unusual opponent: one of music’s brightest stars and arguably Puerto Rico’s favorite son, Bad Bunny.
“Here he is doing all these moves and being able to take them,” Priest recalls of the May 6, 2023, barn burner, where he lost by pinfall. “The fact that he could take all these hits and get back up — and I know he was in a lot of pain — that drive to succeed and entertain, he has it, like we all do.”
Bad Bunny actually made his WWE debut in January 2021, at the Royal Rumble in St. Petersburg, Fla., where he faced off against former WWE and UFC heavyweight champion Brock Lesnar. That April, he showcased more daredevil moves and aerial tactics — and turned skeptics into believers — at WrestleMania. And since then, he has continued to solidify his heavyweight status in the wrestling world with his unwavering passion for the craft.
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“Music and WWE have always run parallel,” Priest says. “When I describe how to make it in this business through the grind and the struggle, it’s always easier to explain it to musicians because they get it. It’s the same grind. You start performing in front of little to nobody in these greasy clubs, try to get noticed and then build up a reputation and a bit of a following. Hopefully, you get noticed by a record label or an artist who puts you on a tour, [and] it’s the same thing here.”
Bad Bunny and Damian Priest wrestle during the WWE Backlash at Coliseo de Puerto Rico José Miguel Agrelot on May 6, 2023 in San Juan, Puerto Rico.
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Though the WWE has been around for 70 years, the wrestling conglomerate is enjoying a renaissance — and the music industry has played a significant role in its post-pandemic resurgence. WWE president Nick Khan, who joined the company in 2020, has been at the forefront, connecting the dots between music and the WWE by bringing artists like Bad Bunny, Travis Scott, Metro Boomin, Cardi B, Meek Mill, Jelly Roll and Sexyy Red to collaborate with the company. Whether through actual matches, live TV segments or commercials for future premium live events, the strategic pairing has brought a fresh and diverse audience to WWE while elevating these artists’ status in the wrestling world.
In early January, WWE officially partnered with Netflix to present Monday Night Raw, its 34-year-old flagship show and the longest-running weekly episodic program without reruns in TV history. (The show most recently aired on USA Network from 2005 through the end of 2024.) The three-hour star-packed extravaganza featured wrestling immortals The Rock, John Cena and Hulk Hogan, and celebrities from Vanessa Hudgens and Tiffany Haddish to Travis Scott, Wale and Blxst attended. But unlike his peers, Scott wasn’t just a spectator — he escorted WWE Superstar Jey Uso ahead of his match. Scott — whom WWE chief content officer Paul Levesque (aka wrestler Triple H) gifted a Hardcore Championship belt during the rapper’s ComplexCon performance last November — wore the title draped around his shoulders and fed off the crowd’s electric energy as his own “Fein” reverberated throughout Los Angeles’ Intuit Dome. Sunglasses on and joint in hand, Scott sauntered out alongside Uso with the aura of a ’90s wrestler — a picture-perfect moment for both stars.
“The energy out there was crazy,” Scott tells Billboard. “I was talking to Triple H and was like, ‘Yo. This s–t is wild.’ In my shows, I try to create that maximum energy level and have the people feel they can reach the highest level of ecstasy as far as being happy and free. And in those environments — things like wrestling, and even in sports where the characters can be so free and create this livelihood for kids, adults and families — it’s dope.”
“When I found out I was coming out with Travis, I asked him, ‘Are you ready? Because this s–t is about to pop off,’ ” Uso adds. “I just didn’t expect that the brother was about to light one up before we walked out. He can do what he wants to do.”
This wasn’t the first time Uso had rubbed shoulders with a hip-hop superstar. Last April, at WrestleMania 40, he and Lil Wayne walked down the entranceway together at Philadelphia’s Lincoln Financial Field before a roaring crowd as the rapper’s “A Milli” and Uso’s entrance theme, “Main Event Ish,” played. It was a surreal moment for Uso: Before his WWE debut in 2007, he’d wrestled on the independent circuit alongside his twin brother, Jimmy, and they’d chosen Wayne’s 2004 hit “Go DJ” as their entrance music.
“We all grew up on Wayne in the late ’90s and early 2000s,” Uso says. “I’m talking about when he was with Hot Boyz and all that. It’s crazy how life comes full circle.” Before they walked out, Uso even cajoled Wayne into wearing some Uso merchandise: “He was real dope and cool with everything. He asked if I needed anything from him, and I said, ‘S–t, brother. Can you wear these “YEET” glasses for me? Here, put these on.’ ”
As artists rush to step inside the squared circle, wrestlers are moving with similar intention toward recording studios. Compelling entrance songs are vital in developing their characters, and since the ’90s, revered WWE Superstars like “Stone Cold” Steve Austin, The Rock and The Undertaker have placed fans in a choke hold with not only their iconic visual presentation but also their magnetic theme music. At the heart of those entrance songs is former WWE composer Jim Johnston, who used popular ’90s genres like hip-hop and rock to create songs based on the wrestlers’ characters.
For Austin, famously known as “The Texas Rattlesnake,” his hard-rocking entrance song, “I Won’t Do What You Tell Me,” became known for its glass-shattering sound effects. Austin didn’t record vocals for it, but Cena, whose earlier wrestling persona was a punchline-driven rapper, stepped inside the booth and rapped his “The Time Is Now.” That bold move paved the way for future superstars like Uso and Priest to infuse their entrances with their own personalities, adding a fun new element for fans to enjoy.
“It helps to have someone like [Slayer’s] Kerry King play guitar on my track,” says Priest, whose character has a darker, goth-like personality. “It’s pretty cool. While doing my own vocals on my song is pretty simple, it’s cool because it comes from me and what I wanted to say and feel during certain moments. People can bop their heads to it, and it adds to that aura.”
Bad Bunny, representing Latino World Order, takes the ring as he prepares to wrestle Dominik Mysterio during the WWE SmackDown at Coliseo de Puerto Rico José Miguel Agrelot on May 5, 2023 in San Juan, Puerto Rico.
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Uso’s hip-hop-influenced “Main Event Ish” is arguably the WWE’s most popular entrance song, with a simple but fiery hook (“It’s just me, Uce”), his unbridled energy and sharp ad-libs. His signature wave — now a staple at all WWE shows where he’s competing, in which he climbs the top rope and waves his hands up and down, controlling the crowd like a hip-hop maestro — accompanies the song.
“I flew to New York one day, sat [down with the writing team], put it together, knocked it out and it was on TV the next week,” Uso says of the track. “I knew I wanted to get on there and bring the energy. We always been musical, my whole family. We got hidden talents the world don’t know about.”
And as WWE enters WrestleMania season — with arguably its deepest roster since the ’90s — more musicians are looking to walk down the entrance ramp and pose a challenge, just like Bad Bunny first did four years ago. Fortunately for Bad Bunny, he had a great teacher in Priest, who, prior to their one-on-one showdown in Puerto Rico, served as his in-ring mentor and tag-team partner at WrestleMania 37, where they were victorious.
“A good match with another good wrestler is expected,” Priest says. “What I did with Bad Bunny was magic because nobody expected it. That’s not something you get to do all the time. I don’t know if I’ll ever get that chance again.”
This story appears in the Feb. 8, 2025, issue of Billboard.
Milwaukee’s Summerfest announced its jam-packed 2025 lineup on Wednesday (Feb. 12), which includes headliners Megan Thee Stallion (with Flo Milli), The Killers, Benson Boone, The Lumineers (with Hippo Campus), Def Leppard (with Tesla), Hozier (with Gigi Perez) and James Taylor (with Jason Mraz and Tiny Habits).
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The three-weekend throwdown on the banks of Lake Michigan will take place on June 19-21, June 26-28 and July 3-5 across 12 stages in its 75-acre festival park. Among the other acts slated to perform are: BossMan DLow, The Avett Brothers, Japanese Breakfast, CAKE, The Head And The Heart, Riley Green, Gary Clark Jr., Young the Giant, Babymetal, Loud Luxury, OFFSET, Jack’s Mannequin, Lindsey Stirling, Whiskey Myers, Billy Corgan and the Machines of God, Ayra Starr, Richard Marx, Porter Robinson, Dirty Heads, The Fray, Natasha Bedingfield, DEVO, Motion City Soundtrack, Betty Who, Snow Tha Product and Bone Thugs-N-Harmony, among others.
“As an independent music festival, Summerfest delivers a one-of-a-kind experience, bringing fans together from all backgrounds to enjoy incredible performances and Milwaukee’s vibrant energy,” said Sarah Pancheri, President and CEO, Milwaukee World Festival, Inc. in a statement. “Today is an exciting day as we unveil this year’s lineup with over 160 artists spanning all genres of music.”
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Tickets are on sale now, with details available here. For a limited time, fans can also purchase a UScellular Power Pass for only $57, which includes admission for all nine days of the fest; the Power Pass is only available now through Feb. 18 at 11:59 p.m.
See the full 2025 Summerfest lineup poster below.
Little Simz has been announced as the curator of Meltdown Festival for 2025.The event, which is held at London’s Southbank Centre, is now in its 30th edition and will see the rapper crafting an eclectic bill of music, art and workshops across eleven nights June 12-22. The full lineup is expected to arrive in the spring.
Simz joins a prestigious list of previous curators including the likes of The Cure’s Robert Smith, David Byrne, Grace Jones, Nick Cave, Jarvis Cocker and most recently, Chaka Khan.“I’m super excited to be the 2025 Meltdown festival curator! My team and I are preparing 10 days of art, music, workshops and more,” Simz said in a statement. “So many incredible artists have curated this festival, so it’s a true honor to be a part of it.“Thank you to the Southbank Centre for having me. Meltdown 2025 the Simz way is going to be epic.”Jane Beese, Head of Contemporary Music, Southbank Centre said: “Little Simz’s ability to forge new genre-defying ideas and her ambition to inspire the next generation of creators aligns with what the Southbank Centre’s artistic program and vision stands for. We’re incredibly excited to witness the lineup she’ll curate and for the power of her great art, leadership and culture to bring people together onsite for our 30th year.”The festival has forged a reputation for staging unique one-off performances over the years. Patti Smith performed her album Horses in full for her curation of Meltdown in 2005, while Rahim Redcar — fka Christine and the Queens — delivered a two-hour rock-opera show in celebration of his Paranoïa, Angels, True Love LP in 2023.Simz’s new role, meanwhile, follows an illustrious few years in her career. Last summer, the 30-year-old performed on Glastonbury’s Pyramid Stage to glowing reviews, while she won the Mercury Prize for 2021’s Sometimes I Might Be Introvert. Outside of music, she has starred in the acclaimed Netflix series Top Boy.Her most recent full-length release, 2022’s No Thank You, was accompanied by a short film directed by Gabriel Moses, the designer of the 2025 BRIT Awards trophy.
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A$AP Rocky waived his right to testify on Tuesday (Feb. 11) during the ongoing trial over accusations that he fired a gun at former friend A$AP Relli near a Hollywood hotel in November 2021. In a TMZ video, Superior Court Judge Mark S. Arnold reminds the former A$AP Mob rapper (real name Rakim Mayers) that he […]
In Travis Scott’s cover with Billboard, he confesses who is dream collaborations would be with. Keep watching to see what he said about them! Do you think a song with these artists would be good? Let us know in the comments! Tetris Kelly: From partying with us at the Super Bowl to the cover of […]
Kendrick Lamar‘s Super Bowl LIX Halftime Show is officially the most-watched halftime show performance of all time, Roc Nation, Apple Music and the NFL announced on Tuesday (Feb. 11). “We’ve broken the record again! The most watched Apple Music Halftime show EVER, with 133.5 Million viewers,” the companies wrote on Instagram. Lamar’s halftime show performance drew a […]