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Following an extremely prolific 2024, Kendrick Lamar has dominated headlines into 2025. On Feb. 2, “Not Like Us” was a five-time winner at the Grammy Awards, becoming the second rap song to win record and song of the year. A week later, he headlined the Super Bowl LIX Halftime Show, spotlighting the smash, along with songs from his latest album, GNX, and more. It became the most-watched halftime show ever and resulted in some major chart moves: GNX returns to the top of the Billboard 200 and Lamar is the first rap artist to ever log three albums in the top 10 simultaneously. On the Billboard Hot 100, he reclaimed the top three spots, led by his Drake diss track “Not Like Us.”
Though football and the Super Bowl are American-based phenomena, the game is broadcast in more than 130 countries, yielding similarly huge boosts on the Billboard Global 200 and Billboard Global Excl. U.S. charts. On the former, “Not Like Us” has blasted from No. 45 to No. 20 to No. 1 (on the Feb. 8, 15, and 22 charts), returning for a third non-consecutive week atop the list since its release last May. On Global Excl. U.S, the song reaches a new No. 3 high (after debuting at No. 9, climbing to No. 7 the following week, and reaching a prior No. 5 best after the July 4 release of its official music video).
This week doesn’t just set a new high for the track itself, but for all rap songs on the global stage. “Not Like Us” jumped 188% to 65.7 million streams outside the U.S. in the week ending Feb. 13, according to Luminate. That’s the highest non-U.S. streaming total for a rap title since the global charts launched in September 2020. It surpasses Doja Cat’s “Paint the Town Red,” which drew 64.9 million in the week ending Sept. 28, 2023.
Including the U.S., “Not Like Us” is up 176% to 113.2 million streams globally. It falls short of Eminem’s “Houdini” for the most among rap hits since the Global 200 began: 121.4 million in the week ending June 6, 2024. Still, the latest boost for “Not Like Us” nine months after its arrival re-asserts its longevity. Since the Global 200, there have been only six instances of rap songs exceeding 100 million weekly worldwide streams and four of them belong to “Not Like Us.”
The international success of “Not Like Us” is rare. Hip-hop’s struggle to export globally has been documented, and it’d be reasonable to expect Lamar’s lyrically dense tracks to hit a wall, particularly in countries where English is not the primary language. But the song’s reach is wide, appearing on more than 30 of Billboard’s territory-specific Hits of the World charts this week, including tallies in Africa, Asia, Europe, North and South America and Oceania. It’s No. 1 on Australia Songs and Ireland Songs and ranks among the top 10 in 18 other territories.
While “Not Like Us” leads the charge, three other Lamar tracks – “Luther” and “All the Stars,” both with SZA, and “TV Off,” featuring Lefty Gunplay – score top 20 ranks on Global Excl. U.S. Altogether, he logs nine songs on this week’s chart and 13 on the Global 200.
Across Lamar’s charting entries, streaming gains are varied between the U.S. and beyond. “All the Stars,” “Humble.,” “Luther” and “Peekaboo” have bigger domestic lifts, while “Money Trees,” “Not Like Us,” “TV Off” and “Squabble Up” see sharper increases internationally.
Billboard Unfiltered returned with a new episode on Wednesday (Feb. 19), and instead of the traditional Friday taped release, the crew elected to go with a raw, live version of this week’s show.
Deputy director of R&B/hip-hop Carl Lamarre was back in the saddle after a few weeks off, and he was flanked by staff writer Kyle Denis and senior charts analyst Trevor Anderson.
A$AP Rocky was found not guilty on both counts in the 2021 felony shooting case involving his former friend A$AP Relli (born Terrell Ephron). When the verdict was read, Rocky exhaled and jumped over the railing into the gallery to embrace Rihanna, a moment that quickly went viral on social media.
“Only Rocky and God know the truth here. The way that man was breathing heavy, the way he crowd-surfed over to Ri, he was shaking his boots a little bit,” Denis said. “He got off. I love seeing a brother beat the system.”
Anderson harkened back to right before the trial began, when Rocky shrewdly declined a final plea deal offer, which would have seen him spend 180 days behind bars. “They gambling in that situation and came up big,” he said. “The system played out how it does … Glad they could put this behind them.”
$ome $exy $ongs 4 U arrived on Valentine’s Day, and Denis believes the Drake and PartyNextDoor album didn’t live up to the hype. “I think my biggest issue with the album is it’s really not sexy at all,” he suggested. “Drake using women, love, sex, relationships to get back in the good graces of men whose approval he really wants the most. There’s not much warmth in these songs. Nothing about this makes me want to link with my special somebody and have a night to this album.”
Denis continued: “As a fan, I’ve wanted a Drake-Party album for such a long time, but none of these songs live up to ‘Come and See Me’ or ‘Wednesday Night Interlude.’ … But I don’t think it’s a disaster either.”
Lamarre, a noted OVO fan, thought the album “OK.” “I do wish there was more Party involved,” he said. “Overall, it was OK. There’s probably a good seven or eight songs I will go back. Does this put Drake back in the driver’s seat, culturally speaking? No, it’s still Kendrick.”
Watch the full episode above.
Over its 50-plus years in existence, hip-hop has long been underestimated. And in a new interview, Doechii calls it for exactly what it is: racism.
In her new cover story with The Cut published Wednesday (Feb. 19), the Florida native was introspective about her place in a long lineage of rap legends, noting that the ingenuity of her predecessors — shouting out Lauryn Hill, specifically — has historically gone unappreciated. “Old-school hip-hop is vulnerability,” Doechii began.
“I’m gravitating towards the pure skill that was incorporated,” she continued. “Anyone who doesn’t think that hip-hop is an intellectual genre, I think that assumption is rooted in racism.”
Now that she’s taken the baton from the “Ex-Factor” hitmaker, Lil’ Kim, Mary J. Blige, Missy Elliott and more game-changing women in rap, the “Denial Is a River” artist says she strives to inspire the next generation of young Back girls who love the genre. “The first album I ever purchased and ever remember listening to in full length was The Miseducation of Lauryn Hill,” she told the publication. “The feeling that I have when I listen to The Miseducation of Lauryn Hill is the same feeling I want some other Black little girl to have when she listens to me. And in order for her to have that feeling, I have to talk about my feelings.”
The interview arrives just a few weeks after Doechii made history as the third woman to ever win best rap album at the Grammys with Alligator Bites Never Heal, following none other than Ms. Hill and Cardi B. During her acceptance speech, she echoed, “I know there is some Black girl out there [watching], and I want to tell you that you can do it … you are exactly who you need to be.”
Elsewhere in her Cut feature, Doechii recalled her own struggles as a young girl with dreams of being an artist someday. Before she had a spiritual experience in the sixth grade during which her stage name suddenly came to her as if through divine intervention, pulling her out of a dark place. The musician says she “was getting bullied so bad,” she considered suicide.
“[Then] I realized, ‘Oh, f–k, I’m gonna kill myself and then I’m gonna be the only one dead,’” she added. “The bullies aren’t gonna be with me, and everything they said is not coming with me either. I would just be gone. And then I was like, ‘F–k that!’”
If you or anyone you know is experiencing suicidal thoughts and/or distress, the National Suicide Prevention Lifeline is available 24/7 at 1-800-273-8255 for confidential help and support. You can also call or text 988 to get connected to a trained counselor.
See Doechii on the cover of The Cut below.
Three 6 Mafia had been hit with Satanism allegations in the past and DJ Paul hopped on Bunnie XO‘s Dumb Blonde Podcast earlier this week to clear the air.
Paul explained that the satanic imagery was essentially “just an image” for the Memphis crew, and it started with DJ Infamous referring to the group as Triple 6 Mafia.
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“Basically Lord Infamous said ‘Triple 6 Mafia’ in a song, that wasn’t even our group name,” he told Bunnie, who is married to country star Jelly Roll. “I liked that and I was like, ‘Whoa, that’s dope.’ And I started sampling ‘Triple 6 Mafia, Mafia.’ And that became really popular with us, but that still wasn’t our name.”
He continued: “I was just sampling that, and then it was time to form a group, I was like, ‘We should call ourselves Triple 6 Mafia.’ And everybody liked it … Next thing I know, white fans came like that [snaps fingers]. They flocked to us.”
DJ Paul downplayed the late Lord Infamous being involved with Satanism in any fashion when asked by Bunnie. “He was just high,” he quipped. “That n—a grew up singing ‘Amazing Grace’ in a church, and I was playing the organ … It was just an image. It was just something that was cool. We never studied Satan or nothing like that.”
Formed in the early ’90s by DJ Paul, Juicy J and Lord Infamous in Memphis, Three 6 Mafia went on to become one of the most influential rap groups in the genre’s history. The horrorcore crew saw stints from the late Gangsta Boo, Koopsta Knicca as well as Crunchy Black.
Best known for hits such as Billboard Hot 100 top 15 anthem “Stay Fly,” “Poppin’ My Collar,” “Slob on My Knob” and many more, Three 6 Mafia became the first rap group to win an Oscar Award in 2006 for “It’s Hard Out Here for a Pimp” in Hustle + Flow, which took home best original song. The group’s last album arrived in 2008 with Last 2 Walk.
Watch the full interview below.
Kendrick Lamar’s music has been inescapable on TikTok in recent days, a fact no better highlighted than the rapper taking the entire top four of the TikTok Billboard Top 50 chart dated Feb. 22, paced by his Drake diss track “Not Like Us” at No. 1.
The TikTok Billboard Top 50 is a weekly ranking of the most popular songs on TikTok in the United States based on creations, video views and user engagement. The latest chart reflects activity accumulated Feb. 10-16. Activity on TikTok is not included in Billboard charts except for the TikTok Billboard Top 50.
“Not Like Us” debuted on the TikTok Billboard Top 50 last May, ultimately spending nine straight weeks in the top 10 (capped by its No. 2 then-best on the June 1, 2024, list) and departing the survey that September. It returned, however, on the Feb. 15 chart at No. 17, spurred by uploads surrounding Lamar’s Super Bowl Halftime Show performance that occurred on the last day of that tracking period, Feb. 9, as well as in the wake of the tune’s five Grammy Award wins on Feb. 2.
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Now with a full tracking week (Feb. 10-16) following the performance, “Not Like Us” soars to No. 1, becoming Lamar’s first ruler on the chart, which began in September 2023. Many of the top uploads reference Lamar’s performance of the song during his set or outright include clips from the rendition itself.
“Not Like Us” concurrently returns to No. 1 on the Billboard Hot 100, as previously reported. It’s also back atop Streaming Songs via 49 million official U.S. streams in the week ending Feb. 13, up 156%, according to Luminate.
Nos. 2 and 3 on the TikTok Billboard Top 50 were also performed during Lamar’s Super Bowl appearance: “Luther,” his collaboration with SZA, slots into the runner-up position, while “Peekaboo,” featuring AzChike, rises to No. 3. All three songs are from Lamar’s 2024 album GNX. “Luther” also benefits from Super Bowl clips, with many top-performing videos being reactions to Lamar’s initial fake out of “Not Like Us” into “Luther.”
And while “Peekaboo” was also performed during the set, its top uploads are a continuation of a trend that largely proliferated in January, utilizing quick edits and poses set to Lamar’s “bing-bop-boom-boom-boom-bop-bam” lyric.
“Luther” rises 3-2 for a new peak on the Hot 100 dated Feb. 22, while “Peekaboo” leaps 81-28.
Lamar completes the four-peat in the TikTok Billboard Top 50’s top four via a SZA song, as her “30 for 30,” a duet with Lamar, rises 8-4. That’s a new peak for the song, which had previously risen as high as No. 5 earlier in February thanks to its trend highlighting Lamar’s “If it’s f–k me then f–k you/ And that’s the way I like it” lyric.
How historic, ultimately, is Lamar’s domination of this week’s chart? Prior to this week, no act had even possessed two songs in the top five at the same time, let alone four of the top five and the entire top four. In fact, before Lamar, no act had slotted more than two songs in the top 10 in a single week, either.
In all, Lamar boasts seven appearances on the Feb. 22 tally; “TV Off,” featuring Lefty Gunplay, jumps 48-16, while “All the Stars” (also with SZA) and “Love.” (featuring Zacari) debut at Nos. 33 and 38, respectively. That’s a tie for the most in a single week, alongside Taylor Swift, who had seven on the Sept. 23, 2023, ranking, the TikTok Billboard Top 50’s second week of existence.
It’s not all Lamar in the top 10, of course. Two songs also reach the region for the first time, led by the week’s top debut in Fergie’s “Big Girls Don’t Cry,” which bows at No. 7. Despite the general sentiment of the song (No. 1 for Fergie on the Hot 100 in 2007), its rise is nonetheless concurrent with the Feb. 14 Valentine’s Day holiday — but instead, it’s used to show pets covered in lipstick smudges, set to the “I’ll be your best friend and you’ll be my/ Valentine” lyric.
Bertha Tillman’s “Oh My Angel” also hits the TikTok Billboard Top 50’s top 10, leaping 16-10. Like “Big Girls Don’t Cry,” the song is buoyed by romance- and love-related content, whether it’s showing romantic partners, friends, family or pets.
BossMan Dlow’s “Shake Dat Ass (Twerk Song)” makes the top 10 for the first time since last July — and at a new peak, shooting 15-8. Its original run featured just BossMan Dlow’s vocals, while its return is spurred by a trend to the remix (released last December) featuring GloRilla.
See the full TikTok Billboard Top 50 here. You can also tune in each Friday to SiriusXM’s TikTok Radio (channel 4) to hear the premiere of the chart’s top 10 countdown at 3 p.m. ET, with reruns heard throughout the week.
Travis Scott continued his Cactus Jack Gardens initiative, and he’s honoring his grandmothers with their 11th garden planted.
La Flame — alongside Miss Sealie Flood (maternal grandmother), Bernice Webster (paternal grandmother) and Highland Heights Elementary School students — unveiled the Sealie Flood + Bernice Webster Corner garden on Wednesday (Feb. 19). The garden will provide food for food-insecure youth across the Houston area. Students also planted a tree to honor both of Scott’s grandmothers.
Travis Scott Grandmothers
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Travis has referenced his grandma on tracks in the past such as Rodeo hit “90210.” “My granny called, she said, ‘Travvy, you work too hard. I’m worried you forget about me’/ I’m fallin’ in and out of clouds/ Don’t worry, I’ma get it, Granny,” he raps on the 2015 track.
February’s been a month of giving back to Scott and Cactus Jack. The Cactus Jack Foundation partnered with the Fashion Scholarship Fund to launch the Cactus Jack Design Ethos 101 Program, which is an online program that will award students with $10,000 and mentorship.
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Scott also hosted his annual Cactus Jack HBCU Softball Classic at Daikin Park in Houston last week, which was a star-studded affair attended by Tyla, Swae Lee, Metro Boomin, Teyana Taylor, Mariah the Scientist, BIA and more.
On the music side, Scott notched his fifth No. 1 hit atop the Billboard Hot 100 with “4×4” to kick off February, and he’s headed to headline Coachella in April.
“When I was coming up, people always looked at me [strangely],” Scott told Billboard in his February cover story. “I don’t know. I’d always hear a little s–t of ‘Is it rap? Is it this? Is it just a vibe?’ I’m pushing hip-hop. It’s 50 years old, but still has time to stretch. I feel like, ‘OK, I’m leading the new charge of what the next 50 years of this s–t is going to be like.’”
This Valentine’s Day, Drake released his first new album since before his 2024 feud with Kendrick Lamar changed everything about his career outlook and overall narrative — the PartyNextDoor full-length team-up $ome $exy $ongs 4 U. While the final verdict on the album and what it might (or might not) do for Drake’s overall trajectory […]
What were some of the most notable trends on the Billboard Hot 100 songs chart during 2024? Hit Songs Deconstructed, which provides compositional analytics for top 10 Hot 100 hits, has released its year-end 2024 State of the Hot 100 Top 10 report.
Here are three takeaways from Hit Songs Deconstructed’s latest in-depth research.
Hip-Hop Topped Pop, Country
Hip-hop/rap reigned as the most common primary genre in the Hot 100’s top 10 throughout 2024, contributing to 38% of all top 10 hits, and bounding from a 23% take in 2023.
Pop placed second with a 29% share in 2024, the same total as 2023, when it finished first.
“Hip-hop/rap was the only primary genre that increased in prominence when compared to 2023,” Hit Songs Deconstructed notes. “This is largely due to the success of artists who appeared on three or more of the year’s hip-hop/rap top 10s: Kendrick Lamar (eight), Future and Metro Boomin (five each) and Tyler, the Creator (three).”
Hip-hop/rap and pop have traded annual titles as the leading primary genre in the Hot 100’s top 10 since the former led in both 2017 and 2018:
2024: Hip-hop/rap, 38% — Pop, 29%
2023: Pop, 29% — Hip-hop/rap, 23%
2022: Hip-hop/rap, 38% — Pop, 35%
2021: Pop, 39% — Hip-hop/rap, 34%
2020: Hip-hop/rap, 41% — Pop, 40%
2019: Pop, 47% — Hip-hop/rap, 34%
2018: Hip-hop/rap, 59% — Pop, 24%
2017: Hip-hop/rap, 32% — Pop, 31%
Country has been the third-biggest primary genre the past two years, with a 15% share of Hot 100 top 10s in both 2023 and 2024. From 2017 to 2022, R&B/soul placed third each year, ranging from 8% to 17% takes of the top 10.
Women Vocals Vaulted
The gap nearly closed between male- and female-sung Hot 100 top 10s in 2024.
“Male-led songs continued to be most common in 2024, but have been in decline,” Hit Songs Deconstructed reports. “Conversely, female-led songs have been on the rise and reached their highest level in over a decade. This was largely thanks to Taylor Swift and her 10 top 10s, along with Sabrina Carpenter and Beyoncé, each scoring three.”
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Meanwhile, Hot 100 top 10s with a solo lead vocalist claimed their highest share in a decade: 70%, up from wins of 66% in 2023 and 62% in 2022. (In 2021, multiple lead vocalists edged out soloists, 51% to 49%, thanks to collaborations by the likes of Coldplay and BTS, Elton John and Dua Lipa, and The Kid Laroi and Justin Bieber.)
Drumming Up New Interest
Looking at (or, listening to) instruments in Hot 100 top 10s, acoustic drums continued to surge in 2024.
“The use of primarily acoustic drums/percussion nearly quintupled since 2022, rising to 37% of songs in 2024, its highest level since 2014,” Hit Songs Deconstructed finds. “Representatives spanned an array of genres,” including country (Post Malone’s “I Had Some Help,” featuring Morgan Wallen), hip-hop/rap (Tyler, the Creator’s “Noid”), pop (Sabrina Carpenter’s “Please Please Please”) and rock (Benson Boone’s “Beautiful Things”).
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Plus, electric bass rose to 32% of Hot 100 top 10s in 2024, up from 17% in 2020, and electric piano rose to 18%, tying its highest level in over a decade, mostly via hip-hop/rap- and R&B/soul-influenced hits.
Conversely, and while still central in Hot 100 top 10s, synth usage dropped to a 71% share in 2024, its lowest since 2014. Similarly, electronic drums/percussion declined to a 42% take – down from 45% in 2023 and 64% in 2022 and likewise their lowest since 2014.
The Osheaga Festival in Parc Jean-Dreapeau in Montreal (Aug. 1-3) announced its 2025 lineup on Wednesday (Feb. 19), which will feature headlining sets from The Killers, Tyler, the Creator and Olivia Rodrigo.
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The stacked-and-packed roster also includes: Glass Animals, Doechii, Dominic Fike, Lucy Dacus, Finneas, Gracie Abrams, The Chainsmokers, The Struts, Future Island, Smino, Tommy Richman, Shaboozey, Kaleo, TV on the Radio, Cage the Elephant, Jamie XX, Royel Otis, The Beaches, Chet Faker, Gigi Perez, Bossman Dlow and Bigxthaplug, among many others.
Tickets for this year’s event will go on sale on Friday (Feb. 21) here; $1 from every ticket will be donated to the Evenko Foundation, which provides musical instruments to schools in Quebec and encourages young people to pursue a life in the performing arts.
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Among the other acts on this year’s roster are: Barry Can’t Swim, Jorja Smith, Artemas, James Hype, Nico Moreno, Måneskin singer Damiano David, Omah Lay, La Femme, Joey Valence & Brae, Wunderhorse, BBNO$, Sammy Virji, Alex Warren, Claude Vonstroke, Good Neighbours, Naomi Sharon, Adam Ten, Whitney, Matt Champion, Isoxo, Marina, Mark Ambor, Amaarae, Loco Dice, The Dare, Jersey, Oden & Fatzo, Ruby Water, Inji and Kenny Mason.
Last year’s Osheaga hosted nearly 150,000 fans at the city’s largest outdoor concert venue, where they took in sets by Noah Kahan, Green Day, SZA, Melanie Martinez, Lil Tjay, Smashing Pumpkins, Martin Garrix, Reneé Rapp, Hozier, Teddy Swims, Teezo Touchdown, Rancid, Chappell Roan, Raye, Tyla, Kevin Abstract, Justice, Jungle and T-Pain.
Check out the 2025 Osheaga Festival poster below.
A private funeral service for Murder Inc. co-founder Irv Gotti was held Wednesday (Feb. 19) at the Greater Allen A.M.E. Cathedral of New York. Among those in attendance, according to TMZ, were Murder Inc. artists Ja Rule, Ashanti, Lloyd, Charli Baltimore and Vita. Also at the service, in addition to Gotti’s family, were Jay-Z (sitting […]