genre hiphop

Larry June and The Alchemist have been frequent collaborators over the years, but they brought an unlikely running mate into the mix, when joining forces with 2 Chainz earlier this month for Life Is Beautiful.

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The Atlanta native carved out his legacy throttling trap beats, but he felt right at home dicing Alc’s placid production with edifying raps. The 11-track LP provided a serene expedition, matching the project’s nautical sun-kissed cover art, and gave the trio an early rap album of the year contender in what serves as Chainz’ first endeavor since leaving Def Jam after two decades.

“I’m actually more comfortable rapping than doing trap music. I think it was just time for me to show n—as how ill I was. I be doing other stuff based on data,” he tells Billboard after hitting the gym for a workout. “It don’t even feel like a stretch, but I think the body of work surprised a lot of people.”

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The Drench God continues to flex: “But this what I do, cuz. I rap with the best of em. Every n—a in the industry, your favorite rapper in the industry, whoever you can name, I got on a track and done held my own.”

2 Chainz, Larry and Alc hit the stage for the first time together during All-Star Weekend in June’s hometown of San Francisco, which led to Chainz proclaiming to the crowd, “This what a Grammy sound like.” When the dust settles, he expects the “Colossal” trio to be in the mix at next year’s Grammys for LIB.

“For me, I think it feels special,” Chainz adds. “It feels like something different than I put out into the world. That’s what gives me the confidence and the hope to think we’ll be suited and booted at the Grammys next year.”

Alchemist chimes in: “Every joint just kept getting better. I wanted to do a five-pack, and then it was clear once we did a few of them, it was like, ‘We would be cheating them if we only gave them five.’”

Check out the rest of our interview with the Life Is Beautiful threesome, as they go deep on “intelligent trapping,” today’s rap landscape, playing the album early for NBA star Kevin Durant and more.

When I pulled up to the San Francisco show for All-Star Weekend, Chainz, you said, “This [is] what a Grammy sound like.” Was that a goal for this project?

2 Chainz: I don’t think it’s ever like a goal.

Larry June: It ain’t no expectations. It’s just great music. This what a Grammy sound like. This what great music sound like — real organic. 

The Alchemist: We play to win every time. I don’t think the winner wins a Grammy, but we’re competitive at the end of the day. This album checks a lot of boxes. We’re on the court, regardless with everybody else at the end of the day.

Alc, how was it for you meshing these styles right here?

The Alchemist: They had already mixed the drinks on a couple of other records. They had done some joints. To me, they sounded great together. Once we agreed to do it from the first joint we did, it was like, “Yup, this is gonna work.” It wasn’t even a question. Maybe on paper the styles is kinda different, but the content is not far off. For me, as a producer, it was fun because both of ’em were real loose with it. Like, “Yo, send the joints.” And they were smacking s–t out the park.

Larry, I feel like we’re in a genre that lusts over materialism and abundance — how do you think your approach cut through, to be more relatable?

Larry June: It’s like tapping into our real lifestyles with what we do. We don’t really think too much about it. We might talk our s–t about watches, cars and s–t here and there. We also give them the real. The things that could happen if this don’t work. You gotta put in work. You gotta give ’em a little bit of both, where it’s not so much money this, girl this — you gotta show ’em both sides and who you really are. I think that separates me and Chainz. 

Chainz, did you feel creatively reinvigorated in a way getting out of your comfort zone or finding a different type of zone?

2 Chainz: I’m actually more comfortable rapping than doing trap music. For the most part, I think my peers in the industry knew what I could do, but I don’t think the fans knew what I could do. I feel like it gets overlooked because a n—a do be living a solitude life with his family, with his wife. I didn’t have to spin no opps block and I think n—as be having it f–ked up. And they have me f–ked up too. It was a good time to give the n—-a and have his campaign together. Been through the lifestyle and all that, but look where we are. It was refreshing for me, because a n—a can talk stupid and act stupid, but ain’t nothing like giving them that intelligent trapper. 

The Alchemist: Sometimes you gotta come out of nowhere and just drop 60 or 70 on ’em, just to remind ’em. He been doing that. I knew. To me, it’s funny to see people catch up, but that’s what we did. 

Larry June: That’s the rap game for you, though. They don’t pay attention to the real s–t until it’s right in their face. 

2 Chainz: N—as get in denial and s–t. 

Larry June: They get in denial. Come on, this n—a came on Kanye’s s–t and did stupid digits. What is you talking about?

2 Chainz: Every Ye verse I get on, I smack it. Don’t matter who. Let’s talk about it. Any Drake verse, I done smacked it. Eminem, smacked it. Kendrick, smacked it, Drizzy Drake, smacked it. Big Sean, smacked it. Tunechi, smacked it. All the good rappers with the good stuff, I like to dance with those guys as well. 

Chainz, it felt like you were going by Toni now on the project. It felt intentionally done. Is this a new space in your career?

2 Chainz: Well, you know I’m a businessman as I speak about often and a lot of businesses rebrand themselves. For me, I look at some of the top guys in the industry like a Jay-Z/Hov or however names he got. You could look at Ye/Yeezy/Kanye. A lot of artists find ways to rebrand themselves without changing who they are. Toni comes from, we call cocaine Toni in the city of Atlanta. So my old [spot] at 5540, we were all Toni’s. Everybody was Toni. We would call each other Black Toni, Big Toni. That s–t just kinda stuck with me, from the n—as that used to hustle and hang out with me. When they see me, they be like, “What’s up, Toni?”

Larry, how was it performing in your own city during All-Star Weekend?

Larry June: It was great. Me and Chainz’ energy on stage is like we’ve been doing it for years. It was dope being able to be up there with him and show my city it’s possible. Everything’s natural. Me, Chainz and Alc, we laugh the whole time we’re kicking it. It felt like I been doing this s–t with this n—a for a long time. I don’t feel that way about a lot of people. Al will tell you, I don’t be in the studio doing s–t. I be on the bike, taking walks and s–t, f–king with my son. I do not pop up nowhere.

From everyone that meet him from my mom, to my dad and my close friends, they say the same thing: He just a real down-to-earth, solid dude. It just feel good. People are gonna talk about this album forever. I can tell you that for sure. 

A record I wanted to get into was “Generation,” if you can talk about how that came together. I don’t know if I’ve ever heard a record as far as taking responsibility for some of the vices that have plagued younger rappers.

2 Chainz: Yeah, it was a different track than the rest of the tracks or even tracks I normally hear from Al. He’ll tell you when I go to ’em I be wanting what they do real good. Al like, “I can do this s–t too.” I was like, “Okay.” Al would take a day or two to send the beat over. I already had some beats on him and I told my engineer, Nolan, “What we got on him?” I had already did a demo too it, but I knew I could do it harder if I locked in and wanted to make it one for the project.

The “Generation” idea came from, we’ve all been young before, and some of the youth thinking they started [all of it], and we the generation that put it in them. It was kinda one of them OGs callings. It was taking responsibility, but also some OG calling. You in the videos with double-cups, you know how many times [we done that]? I don’t ever wanna show my guns, but do you know how many guns I have? Bruh, you ain’t the only one. We just smarter now. That was my approach for the record. 

The Alchemist: I think it was left open to interpretation the way I took it. That’s why it was so dope to me. It could go either way. It could be like, “My bad.” Or could’ve been like, “Yeah, motherf–ker, we the ones that did this.” It’s left for you to interpret, and that’s the dopest art to me. That’s why I thought it was fresh. That’s why we used the line before where the lady was talking to set it up. 

Larry June: I think it shows a lot of growth too. Seeing someone that comes from that generation and overcame all that and doing way better. Owning multiple businesses and teaching the youth something else. When you young, you go through s–t and I feel like when you make it out the streets that’s a real gangsta. When you survive all that s–t and tell your kids all those stories, “We the generation. We was the one out there. Y’all new n—as on the internet. We was really moving.” When you living proof you still out here, and I’m being a father, opening up these businesses. It was still fun too. 

Was there anything that you surprised each other with that you didn’t know about each other before while finishing the album or records were coming in?

Larry June: For me, it’s seeing how humble Chainz is. He’s really outside and showing up, no matter how big he is. He’s pulling up anywhere. It just felt like me. I’m the same way… when you see me, I’m the same person that you met 20 years ago type s–t. It was dope meeting him, how he’s so down-to-earth. Everybody say the same s–t. 

The Alchemist: For me, I got a lot of people I work with all the time. This was really me and Chainz’ first time getting to put records together. For me, it’s so dope [to see] his pockets he rhymes in, where he rhymes his words, his punchlines are completely unique to any artist I’ve ever worked with. It was fun to me, because it was a whole different sauce. Even how he came in on “Epiphany.” He was rapping in different ways [than anyone who’s] ever approached my production. Chainz kind of led the pack, inspiring both of us to step it up. Larry was going crazy, doing s–t I never seen him do. Steel sharpens steel. The respect was there. It’s fun to work with someone who’s a perfectionist on that level. 

2 Chainz: With Larry, I was already a fan, and try to put people on Larry. I remember being in Chicago or some s–t, and I ran into Cedric the Entertainer, and I ran into other comedians outside and they were smoking, [asking me] “Ay, what you listening to, 2 Chainz?” I told them, “Y’all need to get on Larry.” I made Cedric the Entertainer go [check that out]. My DJ put me on [Larry] and Preemo.

I’ll be in Miami in the club, and a n—a get tired of hearing the same s–t. Most DJs — anybody can DJ these days. They just playing a playlist. Dealing with Larry, and knowing how he move with the infrastructure — he got a great f–king team. A n—a like us just need people on the team that play their role real good and we could be the biggest and the best. We got the ambition. I saw that he got some great guys around him. 

Al is so legendary. Al’s learning as I go. There be songs I been knew, but didn’t know Al had something to do with it. I meet all type of people. I just had a meeting in L.A. last week, and they mentioned the first rap group you been in. N—as like, “I went to school with Alc.” You know about his first rap group? So f–king legendary, man. I just love that s–t, man.

I gave [Kevin Durant] the album first. He came to Atlanta and I took him to my club. I told him, “I’m doing an album with Larry and Alchemist.” This boy go straight on, “That boy Alc hard, boy. You heard ’em rap. White boy!” This is KD. He gives me a whole run down — Beverly Hills, California. A whole rundown. But I ask Al, if you think you a East Coast or West Coast producer. This n—a KD ran that down. “He really like L.A. — he going crazy on me.” That was really cool to be a part of. A walking legend who’s still on his humble s–t and trying to grow and all that. This project was for maturity. It sounds like some mature s–t, but even the process and the people involved. Motivational s–t. 

Alc, for you coming off “Meet the Grahams” and this project, do you feel like the spotlight’s been a little different on you? 

2 Chainz: I told that n—a he gonna be pop, f–king with me. He gonna be on Taylor Swift’s new s–t with Travis Kelce in the video. Al’s gonna be doing the beat on Taylor’s new s–t. He out of here. 

The Alchemist: My new manager is Bantonio, if you need to call me. I’m super blessed, and thankful for even having people’s attention. There’s a million people out there getting busy. I’m tied in with the greats. I keep my head down and stay cooking. I’m on the floor. Everyone who knows me, 7:30 in the morning, I’m right here making the beat. I’m still in it and I could have this reach. If I didn’t have access to people like Chainz, Larry and all my other friends, I would just be a guy with beats.

I feel blessed to have my friends and still have juice. I rush to the studio after the kids get up and go to school. I wanna keep the ball rolling. That’s how this album came about. I’m lucky to have good friends, and the results are projects like Life Is Beautiful. 

What would you say your message to the rap game is with this project?

Larry June: Be yourself, man. Stay healthy. Stand on business, man. We talking real s–t that wasn’t necessarily cool to rap about. We talking about dropping our kids off at school and drinking a smoothie. And still hit the trap and bust dow if we need to. I hope this can help the next generation not feel like they have to be stuck in a box and one particular way. Do them. I think me and Chainz finna keep going. Life Is Beautiful. Just waking up every day, and being able to do it. No matter what you’re going through in life.  

2 Chainz: Stay true, stay organic. We definitely gonna keep going. It feels good to have the people. I don’t even follow a lot of blogs, but this s–t is so [Kendrick Lamar] and Drake-driven. These n—as ain’t even said nothing. Every day it’s bloggers talking and yelling like we ain’t put out some real smoke and fire. “He should do that” — man you n—as sound like d–k smoking a– n—-s. We just put a project that the people [are championing]. Not no n—a getting paid to sit and talk to the chat or whatever them f–k them lame a– n—-s got going on. We got real people. This s–t affecting somebody’s life different. Hoe s–t with these bots, and I’m learning every day that they paying n—as to stream all these n—as. D–k smoking a— n—-s. We gonna see ’em.

Not so much the bloggers — y’all keep blogging, that’s how you get paid to feed your family. But as far as the artists, who I’m not calling d–k smokers, we gonna see them n—-s at the Grammys, because we put our heart into something that we really love.