Fortnite
On Fortnite Festival‘s first anniversary, the popular music-focused game is sharing stats from its first 12 months of play and unveiling an “all-access weekend” for users to celebrate the milestone. According to a blog post published Tuesday (Dec. 10), Fortnite Festival players smashed more than one trillion Gems on tracks from 236 artists and played […]
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Source: Epic Games / Fortnite
Fortnite is taking your character’s footwear game to another level.
At this point, the question should be, what’s not in Fortnite? Beginning today, the ridiculously popular video game will introduce its latest feature, a virtual sneaker wardrobe led by Nike and Jordan Brand that will introduce iconic silhouettes and custom designs into the game.
To kick things off, players can use their V-Bucks to virtually scoop up a pair of Nike Cortez Leather OG, Nike Air Foamposite One “Galaxy,” Nike Shox R4 “Comet Red,” and Fortnite’s exclusive Chomp Stompers.
Jordan Brand takes flight beginning November 22 through November 26, and players can virtually cop sneakerhead favorites like the Air Jordan 3 Retro “Palomino,” Air Jordan 3 “Black Cement-Gray,” Air Jordan 11 “Bred,” and Air Jordan 4 Retro “Manila.” Select sneakers, notably the Air Jordan 3 “Black Cement” and Air Jordan 11 “Bred,” will also be available.
According to HypeBeast, the Air Jordan 3 “Black Cement” already had a “shock drop” release, and the Air Jordan 11 “Bred” will launch in the game and physical stores simultaneously.
This news follows our initial reporting that the Air Jordan 1 “Black Toe Reimagined” will be part of the Season 2 Remix Pass and a new “Show ‘Em Off” emote, available from November 21 through December 1.
All of the kicks will be available to over 500 existing Fortnite skins, with Epic Games pushing for compatibility with 95% of all skins by spring 2025, giving players even more stylish options for their favorite Fortnite skins.
Fortnite Chapter 2: Remix also introduced Eminem, Ice Spice, Juice WRLD, and Snoop Dogg as playable skins.
Now is a good time if you’re looking for an opportunity to jump back into Fortnite. You can see more photos of the in-game kicks in the gallery below.
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Source: Epic Games / Fortnite / Air Jordan 1 “Black Toe Reimagined”
The Air Jordan 1 “Black Toe Reimagined” is one of the more popular silhouettes of Michael Jordan’s first signature sneaker is coming back to Fortnite.
As part of the Fortnite Chapter 2 Remix, Epic Games is introducing Fortnite Kicks, allowing players to lace the characters they choose to play with the freshest footwear.
KICKS, a new cosmetic feature, will offer players a virtual footwear collection and kick things off with the Air Jordan 1 “Black Toe Reimagined” and a pair of shark slippers.
Source: Epic Games / Fortnite
Fortnite also says players can expect kicks from other brands, not just Nike and Jordan, and the virtual footwear is compatible with over 500 of the most popular Fortnite drip and over 95% of the in-game outfits by the spring.
Beginning November 12, players can unlock a pair of the “Black Toe Reimagined” through the game’s Remix Pass.
In the real world, the “Black Toes” were released in 1985 and became instant hits when they were retroed. They were supposed to return on October 18, 2024, but the release was delayed until February 1, 2025, according to Sneaker News.
The Remix Pass is the new way to unlock collectibles and more via Fortnite Chapter 2 Remix. We reported yesterday that the game is rewinding the clock and bringing back fan favorites from Chapter 2. It will feature Snoop Dogg, Ice Spice, Eminem, and Juice WRLD as playable skins.
Chapter 2 Remix is live in Fortnite and will run until November 30. Epic also teases that things will close with a “finale.”
Hit the gallery below for more photos.
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Source: Epic Games / Fortnite / Eminem / Snoop Dogg / Ice Spice
Fortnite is rewinding the clock again and incorporating music into the process. Epic Games is kicking off a new period in its popular battle royale mode called Chapter 2 Remix, and some major star power will be involved.
To help launch Chapter 2 Remix, Hip-Hop icon Snoop Dogg and Ice Spice performed virtually and in person during an event in Times Square, New York. They will also be major players in the remix of Chapter 2.
The new season calls back to Chapter 2, bringing back gameplay elements, characters, and locations from Fortnite’s second chapter, which first launched in 2019.
Epic says Chapter 2 Remix will last a month and change things weekly, so it will never grow stale during the season. It will feature themed elements around the music artists involved.
Snoop Dogg will get things cracking first, with Eminem following, Ice Spice, and closing things out will be the late Juice WRLD.
Chapter 2 Remix is live in Fortnite and will run until November 30. Epic also teases that things will close with a “finale.” Of course, it wouldn’t be a new season of Fortnite without new cosmetics to outfit your character.
Here is a breakdown per Epic Games:
In addition to Kicks, the Remix Pass comes to Fortnite packed with over 70 new in-game rewards! A shorter Battle Pass than usual, you can unlock all the Pass’ rewards in just four weeks. Grab the Remix Pass for 950 V-Bucks (or included as part of your Fortnite Crew subscription) and earn up to 1,000 V-Bucks by progressing it!
Level up the Remix Pass by earning XP across Fortnite Battle Royale, creator-made islands, LEGO® Fortnite, Rocket Racing, and Fortnite Festival. Here are the nostalgically new Outfits in the Pass:
Chaos Director (unlocked right away!): Chaos reigns.
1-Ball: Sink all the right shots.
Undercover Skye: She’s got the Guff stuff.
Meowdas: One classy cat.
Dynamo TNTina: Strike a match and light the fuse.
So what are you waiting for? Boot up Fortnite, and drop it like it’s hot in Chapter 2 Remix. To learn more about it, head here.
From virtual music experiences headlined by The Weeknd to exclusive skins inspired by Ariana Grande, pop music and gaming have enjoyed a symbiotic relationship via Fortnite Battle Royale.
Now, with the announcement of its new season on Friday (Nov. 1), Fortnite is looking to infuse hip-hop into its gaming universe. Arriving on Saturday (Nov. 2), Fortnite Battle Royale‘s Chapter 2 Remix will feature iconic music and looks from hip-hop stars Snoop Dogg, Eminem, Ice Spice and Juice WRLD. In the new season, players can engage with each artist through themed gameplay locations launching each week of November — a first for the game. Fortnite‘s millions of players can also don individual Fortnite Shop outfits inspired by each of the four artists.
On Friday evening, Snoop Dogg and Ice Spice surprised New Yorkers in Times Square with a surprise performance, taking over nearly every billboard in the center of the Big Apple. Ice Spice kicked things off in her trademark ginger inches and a hot pink ensemble, delivering renditions of “In Ha Mood” and “Princess Diana.” Donning a fly black leather jacket and pants combo, Snoop repped the West Coast with a lively, Fortnite name-checking medley of “Drop It Like It’s Hot,” “The Next Episode,” “Gorgeous” and “What’s My Name?” To close out the show, the two emcees joined each other onstage to debut the flashy new trailer for Chapter 2 Remix, which features sneak peeks at the worlds the different rappers will preside over in the game.
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Snoop Dogg — who recently announced his forthcoming Dr. Dre-helmed Missionary LP (due Dec. 13) — will kick off the first week as the official icon for season 6 of Fortnite. Snoop will assume a boss role and have his own mythic weapon and different points of interest on the map, as will Ice Spice, Eminem and Juice WRLD in subsequent weeks. “My son Cordell’s a big Fortnite player with me, so when we had the opportunity we jumped on it as a new way to connect with my sound and style,” the Long Beach rap icon said in a press release. “Anyone can be Snoop in Fortnite.”
Juice WRLD — a new-gen rap star who tragically passed on Dec. 8, 2019 — will make his Fortnite debut beginning Nov. 21, when the “Lucid Dreams” rapper will lead week four of the new season. On Nov. 30 at 2:00 p.m. ET, Fortnite will launch a Remix: The Finale live event in celebration of Juice’s legacy and his love for Fortnite. All players who log in between 1:00 a.m. ET on Nov. 30 and 1 a.m. ET on Dec. 1 will receive the cel-shaded Slayer Juice WRLD Outfit. The Party Never Ends, Juice WRLD’s latest posthumous album, is due Nov. 22 via Grade A Productions and Interscope Records.
“You will see some really interesting ways of integrating music,” Emily Levy, director of strategic partnerships, exclusively tells Billboard. “And we are debuting music at different points of the season in interesting places.”
Ice Spice will bookend her 2024 by leading week three (beginning Nov. 14), during which she’ll bring fans “into her experience as the Princess of New York,” according to the release. This year, the Bronx rapper dropped her debut studio album — Y2K! — which reached No. 18 on the Billboard 200 and spawned “Think U the S–t (Fart)” her highest-peaking unaccompanied Billboard Hot 100 entry at No. 40.
Eminem has already had a massive 2024 with the release of his The Death of Slim Shady LP, and he’s set to close out the year by bringing some of that success to Fortnite as the key artist for the second week of the season, beginning Nov. 7. The 15-time Grammy winner originally debuted in Fortnite in December 2023, which spawned the release of his Fortnite Radio compilation featuring classics like “The Monster” and “Not Afraid.” The set reached No. 19 on Top Album Sales and debuted at No. 8 on Top Vinyl Albums on the charts dated March 30, 2024.
Sneaker culture is also a close relative to hip-hop, and Fortnite hasn’t forgotten about the sneakerheads. Chapter 2 Remix will also introduce Kicks, a new type of cosmetic included as part of the Remix Pass that will drop in the Fortnite Shop on Nov. 12. The initial lineup of Kicks will feature Nike and Jordan brands alongside Fortnite originals.
Fortnite‘s new season continues a year that has already featured in-game concerts and festival performances from superstars such as Karol G, Billie Eilish and Metallica.
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Source: Epic Games / Fortnite / ESPN Football Isand
Disney is taking full advantage of its $1.5 billion investment into Epic Games.
On Tuesday, ESPN Football Island launched in Epic Games ridiculously popular video game Fortnite. The first island is all about the pigskin, allowing the sports network to expand on its slogan of “serving sports fans anytime, anywhere.”
A description for the latest addition to Fortnite reads, “With persistent progression and exclusive island-specific unlockable cosmetics, this all-new experience features multiple activities, challenges, and minigames all built around the Island centerpiece – Touchdown Rush, a multiplayer competitive ‘Payload Push’ take on football gameplay.”
When players enter ESPN Football Island, they will hear Sportscenter hosts Randy Scott and Gary Striewsk, while SportsCenter” and NHL content host Arda Öcal will serve as the island’s announcer.
Here is a full breakdown of what you can do while visiting ESPN Football Island per Variety:
Touchdown Rush: Team up with friends and enter the stadium to navigate rocky terrain, a lava moat, and the other team! Avoid getting taken out by the competition as your team moves a giant football downfield, and then defend your endzone as you switch to defense!
Ocho Obstacle Sprint: Navigate a challenging obstacle course across platforms high above the stadium for incredible views and rewards as you leap to the center of the Jumbotron, featuring EPSN8 The Ocho!
The Boxtagon – Enter ‘The Boxtagon’ and face off 1v1 against other players in high-intensity box fights, in collaboration with the UFC!
Minigames & Activities: Test your throwing arm with Quarterback Challenge, launch your avatar across the arena on an ATV in Field Goal Jump, grind around the island in Rail Race, and show off your moves in the Dance Off Zone!
Level Up to Redeem ESPN Football Store Exclusives – Earn rewards across gameplay sessions to unlock new loadouts exclusive to ESPN Football Island.
According to Disney and Epic Games, ESPN Football Island will receive “regular updates” and will “celebrate the biggest moments and games this football season, including promo reels and live ESPN News Ticker updates.”
Peep the trailer below.
Gamers rejoice! Karol G is bringing the rhythm to Fortnite Festival season 5, set to run from Aug. 16 to Nov. 2.
The one-of-a-kind playable concert Karol G MSB Fortnite, created by Magnopus, is a five-part visual journey through the Colombian artist’s life and music career, available from 3 p.m. ET on Friday, Aug. 23 until midnight on Aug. 26. The setlist available to play in the game are “Oki Doki,” “Provenza (Remix),” “Cairo” and the Peso Pluma-assisted “QLONA.”
The “Bichota” singer first teased the Fortnite collaboration on her Instagram story on Wednesday (Aug. 14). “This is so amazing!!! Something incredible is coming with Fortnite Festival,” she wrote in the preview.
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“This season’s Premium Reward Track (available to purchase for 1,800 V-Bucks) lets fans unlock Karol G-themed items including the Bichota Season Karol G Outfit, the Bichota Mic, and the Bichota 6-String Guitar,” notes the official Fortnite post. “In terms of gameplay, fans can collect EmPower-Ups in the music experience to blast away negative energy and spread positive vibes in this neon-drenched party.”
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Those interested in catching the Karol G MSB Fortnite can download Fortnite for free on PlayStation, Xbox, Switch, Android and PC. Fans can also access Fortnite on available cloud-based streaming services here. Once the game is launched, select the corresponding tile in Fortnite’s menu.
Karol G is the second Colombian artist to team up with Fortnite. In 2020, J Balvin headlined Fortnite‘s annual, game-wide “Fortnitemares” event on Halloween. The event included new gameplay, challenges, in-game rewards and more, culminating with Balvin’s set during the “Afterlife Party” that took place inside Party Royale, the weapons-free mode that Fortnite launched to host entertainment-related events.
At the end of 2023, the gaming platform Roblox announced that it had more than 71.5 million average daily active users. While it still remains best known to teens and their parents, evangelists see gaming hubs like Roblox and Fortnite as the new frontier of social media — another space where musicians will need to establish a presence if they hope to remain commercially relevant with younger listeners.
“Just the way every artist has an Instagram account and a TikTok, eventually everyone’s going to have a Roblox presence,” predicts Nic Hill, co-founder of the company Sawhorse Production. Hill has worked on Roblox projects for Olivia Rodrigo and Elton John, while Spotify, iHeartMedia and Warner Music Group have all launched Roblox experiences, and Sony Music has an in-house team developing music-focused games or experiences for both Roblox and Fortnite. (The latter boasts of having more than half a billion player accounts.)
In Roblox, players create an avatar and access an ecosystem of millions of games, many of which are developed by creative teenagers rather than massive gaming companies. Roblox lovers, nearly half of whom are female, pay to acquire Robux, a currency which allows them to buy an assortment of items for their avatars, and devote an average of 2.5 hours a day to roaming Roblox’s colorful, blocky virtual byways.
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“There are different ways that they spend that time,” says Karibi Dagogo-Jack, head of music partnerships at Roblox. “Sometimes it’s playing a hardcore first-person shooter game. Sometimes it’s just hanging out with people that have an affinity for a thing they have an affinity for” — like music.
Fornite, in contrast, came to prominence as a fight-to-the-death survival game — its audience skews older than Roblox’s, and it’s male-dominated — but has been trying to diversify its appeal. Most notably, in March of 2023, Epic Games launched Unreal Engine for Fortnite (UEFN), which means creators can now develop their own worlds and experiences and make them available for the Fortnite audience, giving it some of the user-generated flair of Roblox.
Initially the music industry’s main way of engaging with Roblox and Fortnite audiences was through virtual concerts from the Lil Nas Xs and Travis Scotts of the world. But concerts, even virtual ones, are massive undertakings, often taking six months or more to develop and fine-tune, according to sources who have worked on them. That means concerts make sense primarily for a small number of big-name artists. In contrast, sources say putting together a Roblox shop may take closer to four to six weeks.
Even beyond budgetary constraints, concerts are one-time experiences in environments that prioritize constant interaction, an old-school approach to a new-school platform. “Artist events can have a lot more longevity,” says Ricardo Briceno, chief business officer of Gamefam, which built Harmony Hills, the virtual space that also serves as the home of Warner Music Group’s Roblox concerts.
Tony Barnes, founder of Karta, which worked on a popular Roblox experience for TWICE — a “fan hub” where supporters of the K-Pop group can play games, hang out virtually, and buy digital goods for their avatars — advises clients to think of the platform as “a new community channel that needs to be nurtured.” “You need to maintain your engagement,” he says. “It’s an always-on strategy.”
The music industry is now in a period that Hill describes as “a constant test and learn” with Roblox and Fortnite; some projects have generated serious revenue, while others are lucky to break even. “We’re still scratching the surface,” Briceno says.
Yet competition is already fierce. “Roblox is becoming a crowded space,” Hill notes. “Even if you’re a popular name and you show up, you can’t just expect everyone to be so excited and somehow find you. A lot of brands are marketing their experiences on the platform.”
Both Roblox and Fortnite incentivize artists and labels to treat the platforms as revenue generators. Artists can sell items on Roblox which players use to customize their avatars; the creator of the item takes home 30%, the creator of the experience — which could also be the artist — where the item is sold gets 40%, and the platform takes 30%.
Briceno sold ice antlers for Cher, for example, while TWICE has sold more than 3 million emotes, and an Elton John emote was purchased over 1.5 million times, according to a Roblox representative. Gavin Johnson, director of syncs and partnerships at the electronic music label Monstercat, oversaw the sale of a limited edition Ruby pendant necklace for 1,000,001 Robux (around $10,000) — “the highest primary sale ever on the platform.”
Over on Fortnite, if a label creates its own customized game-play environment, known as an “island,” they receive an “engagement payout.” (Roblox offers these too.) “40% of the net revenue from Fortnite’s Item Shop and related real-money purchases” is set aside for this purpose, according to Epic Games’ website, and then disbursed among island creators according to a complex calculation that takes into account the island’s ability to attract new players, re-engage dormant players, and keep both types coming back. (One gaming executive says that while the top UEFN experiences “drive a lot of gameplay and repeat visitors,” there’s a huge gap between the top few and most of the rest; a rep for Epic Games did not respond to a request for comment.)
For now, artists and labels often find it easier to jump into Roblox, in part because the barrier to entry is low — “basically anyone can create anything and sell it,” as Briceno puts it. In contrast, “Fortnite doesn’t allow studios or creators to sell items in-game,” says Michael Herriger, co-founder of Atlas Creative, which built iHeartMedia’s Roblox environment. “Everything that is a Fortnite skin [an outfit to customize a player’s look in the game], for example, comes directly from the Epic Games store.”
Selling items, designing artist-themed experiences — these can help raise awareness of an act and drive what Barnes calls “fan culture,” but may not involve actual music. Artists and labels are still trying to figure out what effective music integrations might look like. “The idea of using Roblox to drive discovery of your song is really cool, and maybe untapped,” Dagogo-Jack says.
When Metallica released 72 Seasons in 2023, the band partnered with five popular Roblox games to pipe its music into their creations. (“It’s a fantastic way to promote these brands, be it Metallica or any other musical artist,” says Kohl Couture, who goes by MiniToon, and created the game Piggy, which was part of the Metallica rollout.) Earlier this year, Sony Music unveiled a Fortnite game called Nitewave, where winners of a capture-the-flag-like experience get to control the soundtrack of Sony artists, including songs by Flo Milli and Calvin Harris.
While Briceno “very much believe[s] in a future where there will be music discovery in these platforms,” he’s not sure “the right tools are available in these platforms just yet.” One potential tool is being developed by the company STYNGR: An ad-supported boombox full of pre-cleared songs — at the moment, just tracks from Universal Music Group — that players can equip their avatar with.
In early experiments, when players need to turn on the boombox themselves, 15% do so; if the boombox starts automatically, 90% choose to leave it on. Session lengths increase by as much as 10% while players have the radio blasting musical accompaniment, according to Alex Tarrand, STYNGR’s COO and co-founder, and for a small group of “power users,” session lengths are tripling.
“The reason the engagement goes up is people stay longer in games if they like what they’re listening to,” Tarrand says. “Our thesis is that recorded music makes stuff better.”
Couldn’t score tickets to the last Billie Eilish tour? Fortnite is bringing fans the next best thing. The game’s third season of its Rock Band-esque Festival experience went live Tuesday (April 23), featuring the 22-year-old pop star as its featured artist.
To celebrate the launch, Fortnite shared a trailer featuring Eilish. In the clip, her avatar — dressed in a patterned shirt and pants combo with matching sneakers, her roots dyed bright green as they were in 2019 — falls through a portal in the sky and crashes into Earth, leaving a fiery explosion in her wake.
With callbacks to the tiara of spiders and paranormal levitations in her “You Should See Me in a Crown” and “Bury a Friend” music videos, the trailer eventually finds the singer making her way to the digital stage, jumping and spinning around while performing her track “All the Good Girls Go to Hell.” ]
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“you should see her in a crown,” reads the video’s caption, referencing Eilish’s hit When We All Fall Asleep, Where Do We Go? track. “@billieeilish has arrived as our featured artist for Fortnite Festival Season 3, live now!”
Players will be able to unlock new Eilish-themed outfits in the game, instruments and Jam Tracks, which will be available to players until June 13. Eilish’s participation in Fortnite Festivals follows those of Lady Gaga (season two) and The Weeknd (season one).
Midway through her tenure in the game, the two-time Oscar winner will release her third studio album, Hit Me Hard and Soft, on May 17. Last week, Eilish shared the project’s tracklist, featuring the titles “Skinny,” “Lunch,” “L’Amour De Ma Vie,” “Blue,” “Wildflower” and more.
“Every time you put anything out, it feels like your nudes leaked a little bit,” she told Zane Lowe of the record in a recent Apple Music 1 interview. “We kind of made the album that if somebody had said, ‘I want you to make an album and no one is going to hear it. You don’t have to worry about anyone’s ears or opinions or anything at all. It’s in your contract to make an album but no one can hear it.’ We pretty much made that album. We made that album without much thought of other people.”
Watch Eilish’s Fortnite Festival season three trailer below.