Executive Turntable
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Adam Wright, a veteran executive at several agencies and major labels, has been appointed chief financial officer of indie rights non-profit Merlin, succeeding Helen Alexander, who exits the organization after five and a half years.
Wright arrives from CAA, where he oversaw brand licensing in Europe, Middle East, and Africa as the firm’s director of finance. Previously, Wright held top-tier positions at Sony Music, handling operations across Australia, New Zealand and Singapore; and at Cooperative Music (now [PIAS] Cooperative), which was UMG’s indie-focused global licensing and distribution network until being sold in 2013.
Based in the UK, Wright will be responsible for all of the org’s financial, treasury and tax functions on a global basis. He arrives at a time of growth for Merlin, which says it has added 37 new members since last summer and is coming off deals and/or partnerships with Pinterest, Twitch Lickd and others.
“[Wright] is highly respected in his field and brings the right blend of long-term thinking, technical skills, and impressive leadership to benefit Merlin, its members and our partners around the globe,” said Jeremy Sirota, Merlin CEO.
Wright added that he was thrilled to return to the indie sector. “Independents’ passion for music is only matched by their level of innovation and entrepreneurship,” he said. “It’s a privilege to join Merlin as they continue to deliver on that ethos on behalf of their members and digital partners around the world.”
Shawnae Corbett-Rice was promoted to senior vp of marketing at Warner Records. Based in Los Angeles, she will continue to oversee marketing campaigns focused on artist development. She reports to executive vp of marketing & artist development Dionnee Harper.
Jon Zellner was named president of programming operations and digital music for iHeartRadio, effective immediately. Zellner was previously president of programming operations. In the new role, Zellner will manage the programming, content and strategy for iHeartRadio’s digital channels and playlists while continuing to oversee iHeartMedia’s programming operations. In addition to running programming and strategy for the iHeartMedia custom and format center stations, he will continue to lead the company’s commercial production center, national imaging center, audio distribution center, on-air partner and client integration and the technical and broadcast operations teams.
Artist Partner Group (APG) promoted Brett Copell to senior vp of legal & business affairs and Alexis Warner to marketing director. The company also hired Sebastien Christie as senior director of A&R administration and Jesse Wylde as senior director of artist & business development. Copell will continue to act as lead attorney for both APG and its publishing arm, Artist Publishing Group. He will oversee legal and administration departments at both companies and focus on new business opportunities for APG at large, while Warner will continue spearheading marketing campaigns for APG artists. Christie, who previously operated his own music consultancy company, will focus on prepping releases by clearing samples, producer agreements and more. Wylde, who joins from Web3 startup Rally.io, will help develop the careers of APG artists and songwriters, focusing on promo, touring and business strategy/partnerships.
The Harlem Festival of Culture (HFC), launched in April 2022 as a reimagining of the Harlem Cultural Festival of 1969, appointed Fugees co-founder and solo artist Wyclef Jean as chair of the music advisory board for the organization. Jean will advise executive leadership and help engage the artist community to drum up support around the festival.
Big Loud Records hired Nate Yetton as vp of A&R, effective immediately. Yetoon will spearhead the discovery and signing of talent in alternative genres including Americana, indie, folk, acoustic, singer/songwriter/roots, alt-country and more in collaboration with existing Big Loud Records and Big Loud Publishing A&R teams. He can be reached at nate@bigloud.com.
BBR Music Group hired Allan Geiger as director of content creation and Taylor Scheese as manager of partnerships. The company also promoted Kennedy Nickerson to senior coordinator of A&R. Geiger, who joins from his creative agency Artistnoize, will handle the creation of creative assets and graphic design for the label group’s artist roster while reporting to vp of creative & imaging Jen Morgan. Scheese, who joins from Thinkswell, will work on driving brand partnership deals for BMG’s recorded label and publishing roster, with a focus on BBR Music Group’s artist roster, while reporting to director of brand partnerships Daron Moore. Nickerson, who has moved from BMG’s publishing arm where she served as income tracking coordinator, will report to vp of A&R Katie Kerkhover. Geiger can be reached at allan@bbrmusicgroup.com, Scheese can be reached at taylor.scheese@bmg.com and Nickerson can be reached at kennedy.nickerson@bmg.com.
Chris Taillie was promoted to vp at Shore Fire Media; he was previously publicity director. The New York-based Taillie’s music clients include Angélique Kidjo, Cyndi Lauper, Esperanza Spalding, Floating Points, Jacob Collier and Rhiannon Giddens. Taillie can be reached at ctaillie@shorefire.com.
The Chamber Group promoted Shannon Atran to associate director of public relations and hired Edwin Tetteh as public relations manager. The New York-based Atran will serve as the company’s independent public relations executive, responsible for developing, executing and overseeing PR campaigns for clients including Big Sean, T.I., Lil Wayne, Pusha T and more. Tetteh will collaborate with internal and external partners in developing and implementing PR strategies on behalf of his client roster, which includes Jon Batiste and Mariah Carey. He joins from the Lede Company. Atran can be reached at shannon@thechambergroup.com and Tetteh can be reached at Edwin@thechambergroup.com.
Elijah B Torn was named head of creative production at Found Objects, the original music and sound collective founded by film and TV composers Jay Wadley and Trevor Gureckis. Torn, who was previously global creative director at MassiveMusic New York, will oversee the creative and production team.
Music and events venue veteran Becky Colwell has been announced as the general manager for the Kia Forum and vp for music and events at the yet-to-open Intuit Dome, both in Inglewood, Calif. She joins the LA Clippers organization, which owns both buildings, and brings to the job 25 years of venue industry experience. Colwell will be responsible for operations and programming of the Kia Forum as well as the programming of Intuit Dome when it opens as the new home of the Clippers in 2024.
Colwell was previously the gm of the Greek Theater, first for SMG and then for ASM Global following AEG Facilities merger with SMG in 2019, and also served as regional director of booking for ASM Global’s western region. While at the Greek, Colwell was named 2017 venue executive of the year by the International Entertainment Buyers Association (IEBA), and the venue was consistently recognized as one of the top five venues in the country.
She starts her new role today, Oct. 24 and will report to LA Clippers president of business operations Gillian Zucker.
“Becky has earned a reputation for creating best-in-class experiences for all who step foot in the venues she leads and will help us continue to achieve new standards at the Kia Forum and Intuit Dome,” said Zucker.
Colwell added “I’m thrilled to join the Kia Forum family and to be a part of the talented team building what will be the best new venue in the world at Intuit Dome.”
Colwell has also worked as an executive at Booth Amphitheatre and Walnut Creek Amphitheatre in North Carolina. She is an alumna of Auburn University and currently serves as IEBA President and incoming chairman.
Universal Music Group divisions Decca Records, Verve Label Group and Globe Soundtrack & Score joined forces to launch Mercury Classics Soundtrack & Score, a new boutique record label “dedicated to the art of soundtrack & score” and designed to “support today’s leading score composers and artists as they undertake major audio-visual projects globally,” according to a press release. Lana Thompson has been appointed as label manager. The label’s first major releases, slated for this year, include scores for Orion Pictures films Till, composed by Abel Korzeniowski, and Women Talking, composed by Hildur Guðnadóttir. Releases set for 2023 include the soundtrack to MGM’s A Good Person.
Republic Records promoted Tim Hrycyshyn to senior vp of digital strategy; he was previously vp of digital marketing. He is based in New York.
Epidemic Sound named Rikard Herlitz chief technology officer and Julian Persaud chief commercial officer. Both will start in January. Herlitz, who joins from Google, where he served as engineering director for Google Meet, will provide tech leadership and strategic direction across all Epidemic Sound markets. Persaud, who joins from European travel platform Omio, where he was chief commercial officer, will lead the company’s commercial strategy.
°1824, Universal Music Group’s youth-driven creative solutions division, named Possum Hill vp of content. Hill will oversee °1824’s content creation efforts while also working to scale UMG’s livestreaming capabilities. Hill, who joins °1824 from Capitol Music Group, where she was senior director of video production, will be based in Santa Monica and report to °1824 senior vp and head Todd Goodwin.
The College of Music and Media at Loyola University New Orleans — recently named a top music business school by Billboard — appointed music supervisor, music executive and independent film and TV producer and director Jonathan McHugh as its new Hilton-Baldridge eminent scholar and chair. McHugh will enjoy an endowed professorship, steering the university’s music industry studies program. His first initiative at Loyola is the launch of a “Composing for Video Games and Visual Media” major. “Since our student population is 55% diverse and the studios are having trouble filling the diverse hiring quotas and we have so much amazing talent, it makes perfect sense to do it next year,” says McHugh. “I am excited about helping to build next generation of entertainment and music stars at Loyola College of Music and get connected into internships and jobs in the entertainment business.” McHugh will continue in his various other roles outside the school. He recently directed two documentary films — Long Live Rock…Celebrate the Chaos and Cosplay Universe — and is music supervising season two of the animated series Freak Brothers (Lionsgate/Fox/Tubi). He is a member of the Television Academy and the Producers Guild documentary jury.
A2IM announced its 2022-23 executive committee, including Victor Zaraya (Concord Records) as chair, Louis Posen (Hopeless Records) as vice chair, Mariah Czap (Yep Roc Music Group) as treasurer and Heather Johnson (Ninety9Lives/Fixt) as secretary. The organization additionally announced four new board members including Mary Jurey (chief business officer at Blue Elan), Tony Kiewel (president at Sub Pop), Wilson Fuller (head of digital at Merge Records) and Dee Diaz (vp of digital strategy at Reach Records), who will join returning board members Marie Clausen (head of North America & global streaming at Ninja Tune), Steven Hill (director of North America & global projects at Warp Records) and Tony Alexander (president & managing director at Made In Memphis Entertainment). The new advisory board, meanwhile, consists of Talya Elitzer (co-founder of GodMode), Gina Miller (senior vp & general manager at MNRK), Jason Peterson (chairman & CEO at GoDigital Media Group) and Glen Barros (CEO at Exceleration Music).
Create Music Group named Brian Glover to the newly-created role of senior director of streaming. He will oversee streaming strategy for the hip-hop, R&B and pop artists that Create distributes. Based in Los Angeles, Glover arrives at the company from indie label Cinematic Music Group, where he served as director of commerce and artist marketing.
Sophia Sansone and Jarrod Holley were promoted to managing partners at Chris Kappy‘s Make Wake Artists. Sansone manages Luke Combs and his wife, Nicole Combs. Holley leads all A&R responsibilities for the company and manages Drew Parker, Jackie Lee, Cooper Alan and Colby Acuff.
Hazel Savage, music intelligence vp at SoundCloud, joined B2B streaming technology solutions company Tuned Global as a non-executive board member.
Music licensing technology company Audoo hired Matthew Fackrell as senior vp and general manager, Asia Pacific and Eric Nguyen as senior vp and general manager, North America. Based in Sydney and Toronto, respectively, and reporting to Audoo founder and CEO Ryan Edwards, the two will provide industry expertise in their respective territories to execute the adoption and rollout of Audoo’s technology. Fackrell comes from APRA AMCOS and Nguyen joins from Richter Consulting. They can be reached at matthew@audoo.com and eric@audoo.com.
A16z crypto, a venture capital fund managed by Andreessen Horowitz that invests in crypto and Web3 startups, hired Richard Rosenblatt as a senior advisor. Rosenblatt serves as the chairman of ADIM and Autograph, two a16z crypto portfolio companies.
Michael Knox has been promoted to president of peermusic Nashville. Knox, who joined the company in 2010, previously served as senior vp of peermusic Nashville.
Under Knox’s guidance, peermusic Nashville published the 2016 SESAC country song of the year, Dierks Bentley‘s “Somewhere on a Beach,” co-written by Michael Tyler and Jaron Boyer, as well as the 2013 ASCAP country music song of the year, Randy Houser‘s “How Country Feels” (co-written by Neil Thrasher and Vicky McGehee). Other peermusic Nashville publishing highlights include Jason Aldean‘s “Rearview Town,” Jon Pardi‘s “Ain’t Always The Cowboy,” Cole Swindell‘s “Love You Too Late,” Riley Green‘s “There Was This Girl” and Dustin Lynch‘s “Hell of a Night.”
“In the 12 years that he has been with peermusic, Michael Knox has distinctively guided our Nashville office song by song, hit by hit, resulting in major impact for our roster of songwriters,” said Kathy Spanberger, president/COO peermusic, via a statement. “Knox is one of the most prolific publishers and music producers in Nashville with an extraordinary amount of production credits to his name, but it’s his thoughtful approach, quick humor, and devotion to our music creators that really draws people to want to build their careers with peermusic Nashville. Knox is delivering career-making opportunities for our writers.”
“For over 94 years, the Peers have been widely considered the first family of country music publishing with a history of delivering ‘firsts’ in the industry,” Knox added. “I jumped at the invitation to be a part of this publishing team 12 years ago and to work alongside some of the best and most trusted music publishers in the business. The important legacy that we’re building upon here in Nashville, our commitment to continue delivering ‘firsts’ for songwriters, and the genuine connections we have with our peermusic writers is something that I’m flat-out proud to be a part of. I’m thankful to Kathy, Mary Megan Peer, Ralph Peer II, and our peermusic team for this opportunity.”
In addition to his work leading peermusic Nashville, Knox is an accomplished producer known for his longtime work with Aldean and others. Knox topped Billboard’s Top Country Producers chart for the first time last year (notching his 13th year earning Top 10 Country Producers honors) after the release of the Aldean/Carrie Underwood collaboration “If I Didn’t Love You,” which Knox solely produced. The song stayed atop the Billboard Country Airplay chart for three weeks, and earned single of the year honors at the 57th annual Academy of Country Music Awards. The song is nominated for music event of the year at the upcoming 56th annual Country Music Association awards.
Knox’s production credits have contributed to over 55 million singles and 30 million albums sold, including songs recorded by Thomas Rhett (“It Goes Like This”), Trace Adkins (“Just Fishin’”), Kelly Clarkson and Aldean (“Don’t You Wanna Stay”), Aldean, Luke Bryan and Eric Church (“The Only Way I Know”), Montgomery Gentry (“Where I Come From”) and more. He also co-produced “The Wrong Song,” featuring Connie Britton and Hayden Panettiere with T Bone Burnett for the television show Nashville.
Prior to joining peermusic, Knox opened the song plugging company Hit Pluggers in 1991. From 1992 until 2002, Knox served as a vice president at Warner Chappell, responsible for writer and artist development and song placements. He signed and oversaw writers and catalogs including Aldean, John Rich, Gretchen Wilson, Emily West, Jeff Stevens, Steve Bogard, Marv Green, Terry McBride, Wendell Mobley, and Dave Loggins. Knox has previously served on the ACM Board of Directors and the CMA Board of Directors.
Additionally, Knox is a label exec with the Music Knox Records imprint with BBR Music Group/BMG. He signed Tim Montana to the label in 2020. He also launched the nationally syndicated radio show Knox Country 360, which he serves as host and producer on. Earlier this year, Knox became a first-time ACM national weekly on-air personality of the year, alongside co-host Shalacy Griffin.
Live Nation Concerts has announced Geni Lincoln will be joining the company as their new president of California region. Lincoln will oversee all booking, marketing and business operations in California for the leading live entertainment promoter. She previously served as the GM and senior vp of live events for the Kia Forum in Inglewood, Calif.
“I am very excited to return to Live Nation and join the stellar California team,” said Lincoln. “I have been fortunate enough to have worked with some of the best teams in the business and look forward to continuing growing those relationships in this role at Live Nation.”
Concert industry veteran Rich Best, who previously served as president of California is now joining Live Nation’s global team. Under the leadership of Arthur Fogel and Omar Al-joulani, the global promoting team produces and promotes Live Nation’s worldwide tours for artists including The Weeknd, Billie Eilish, Harry Styles, Post Malone, Bruno Mars and more. Best has been with Live Nation for over 20 years, and in his time as a promoter has continued to help a roster of artists plan worldwide tours including Pearl Jam, Rufus Du Sol, and more.
Lincoln has worked at the Kia Forum for nine years and was part of the team responsible for maintaining the legendary venue’s high rankings every year and transforming the artist experience there. Live Nation booked hundreds of shows during Lincoln’s time at the Forum and Lincoln has worked very closely with much of the team she is now leading.
“We are thrilled to welcome Geni back to Live Nation, leading our California team,” said Jordan Zachary, co-president of US Concerts. “In her prior role at the Forum she has worked incredibly closely with our teams and we’re excited to see her continue to support even more of our division and the artists we support across California.”
Best added “This is a great opportunity for my friend Geni and I give her a warm welcome to one of the most vibrant concert markets in the world. At the same time I’m incredibly excited to take the next step living out my dream working with artists on a global stage.”
Her move to Live Nation is full circle as she began her career working for House of Blues Entertainment at Universal Amphitheatre in Hollywood, which became part of Live Nation during her tenure. (Universal Amphitheatre closed in 2013). In addition to her work in live events, Geni has also spent the last five years volunteering with Rock n’ Roll Camp for Girls in Los Angeles – a non-profit social justice organization empowering young girls through music education.
TikTok’s former U.S. head of content partnerships, Bryan Thoensen, has joined Spotify to oversee the company’s content strategy and partnerships with individual audio creators, known as the talk creator content and partnerships team.
Thoensen will report up to Max Cutler, who was promoted earlier this year to lead Spotify’s partnerships with creators and now holds the title of vp of talk creator content. In his new role at Spotify, Thoensen will also oversee the team’s business development and acquisitions as part of the audio giant’s larger exclusive podcast strategy.
“Bryan’s knowledge of the creator landscape will be critical as we build out our platform strategy with the goal of becoming a true platform beyond distribution, and reinforce our mission of building trust with creators,” Cutler wrote in a memo to staff.
Prior to joining Spotify, where the executive began meeting with the talk creator content and partnerships team in the past few weeks, Thoensen oversaw TikTok’s relationships with top public figures and managed relationships with brands like the NFL, NBA, Condé Nast and NBC. He was also formerly a svp for original entertainment at Fullscreen and a director of content for Hulu’s original programming following a roughly six-year career at WME.
Thoensen will remain based in Los Angeles.
This article was originally published by The Hollywood Reporter.
Atlantic Records nailed it when they promoted Brandon Davis and Jeff Levin in tandem a couple years ago, so naturally they’re doing it again. The star A&R execs have been upped to executive vice presidents and co-heads of pop A&R at the Warner Music imprint, with both Los Angelenos — and now-former senior vps — reporting to the president of A&R, Pete Ganbarg.
“Our mission has always been to attract, sign, and nurture the greatest talent across every genre,” commented Atlantic Records chairman & CEO Craig Kallman. “Brandon and Jeff are our pop A&R stars, bringing us a string of game-changing artists. They’ve got spot-on musical instincts, combined with the insight and ability to nurture artists at every stage of their careers.”
Davis has been with Atlantic for 11 years, having joined the company as an assistant in the A&R department. In partnership with producer Ricky Reed, he helped sign and develop Lizzo at the label in 2015 and also worked on the bestselling soundtrack for The Greatest Showman, and recently co-A&R’d Charli XCX’s album, Crash, and Ava Max’s forthcoming sophomore album.
Levin, meanwhile, joined Atlantic in 2010 and has signed Melanie Martinez, Jaymes Young and Oliver Tree, among others. He A&R’d Ben Platt’s debut album Sing To Me Instead and Charlie Puth’s third album, Charlie, and has worked with Warner Chappell Music to A&R G-Eazy and Bebe Rexha’s hit single “Me, Myself & I” and sign Logic to a global publishing deal.
“At Atlantic, we pride ourselves as much in executive development as we do in artist development,” noted Ganbarg. “Both Brandon and Jeff have worked at Atlantic their entire professional lives, rising from entry level intern and assistant positions to become an integral part of the leadership of our A&R team.”
Earlier this year, Davis spoke with Billboard about his success with Lizzo and the changes in the industry — such as the TikTokification of artist promo — since the release of her first album.
“The marriage of A&R and marketing has become closer than ever before,” he said. “As an A&R executive, I now need to think like a marketing and digital executive. I have spent more time than ever before working hand-in-hand with our marketing staff, and also letting them into the record making process earlier. A&R in the current environment has become about so much more than just music and record making — you need to be entrepreneurial and have a sophisticated understanding of many different verticals.”
Veteran Los Angeles concert promoters and talent buyers Brian Tarney and Liz Garo have joined forces to form Restless Presents, an indie promotion company that’s producing the upcoming Substance 2022 festival.
Previously produced by Tarney’s ticketing and marketing company Restless Nights and Live Nation, the annual celebration of dark rock, industrial, electronic post-punk will feature one of its strongest lineups to date, with performers including Jesus And Mary Chain, The Chameleons, Clock DVA, Cabaret Voltaire co-founder Steven Mallinder, electro-royalty ensemble Miss Kittin And The Hacker, Boy Harsher, Light Asylum, Youth Code, SEXTILE and Kontravoid. The festival is slated for Oct. 21 and 22 at the Los Angeles Theater.
Tarney and Garo have also launched a New York event called Flesh & Steel — a multi-venue, multi-date celebration taking place Dec. 1-3 and featuring Boy Harsher, A Split-Second, Psyche, Phase Fatale and more. Restless enlisted NYC artists David Castillo of Brooklyn venue Saint Vitus and DJ, promoter and journalist Andi Harriman of Synthicide to serve as creative directors for the New York event.
Tarney and Garo launched Restless Presents during the pandemic and have since booked shows for ADULT, Lingua Ignota, SEXTILE and Thee Sacred Souls. Substance is the company’s first festival, but both have produced the festival brand from its inception, going back to the launch of the Cloak and Dagger series for She Wants Revenge.
“I think one of the best things about these events is the broad, eclectic audience,” says Garo, who served as the lead talent buyer for Spaceland Presents for more than 20 years, booking the Echo and Regent Theater and concert series at the Getty Center, LA’s Natural History Museum and the Santa Monica Pier. (Spaceland was bought by Live Nation in 2019). Garo also co-founded and managed the long running Echo Park Rising series.
“There is such a broad age range at Substance. You’re definitely getting an older crowd that knows the classics but a young, healthy scene too that that’s pretty vibrant,” Garo adds. “People can come in and be who they want to be. It’s a very tight scene.”
The Los Angeles Theater in downtown LA’s Theater District was chosen as host venue because of its flexibility and eclectic layout, says Tarney, who hosted Substance at the venue in 2019 with headliner Gary Numan.
“It’s a blank slate and we built the whole thing from scratch. It’s got so many little weird rooms and nooks and crannies. We’re working really hard to activate all of them with buildouts including a marketplace and a record store,” says Tarney, a former booker at Spaceland and the creator of Restless Nites, an L.A. marketing agency and ticketing platform for independent promoters and venues. Tarney adds that Restless Presents was born from a need for more independent promoters in the live music industry and says his hope is to work closely with established and emerging acts to create unusual and forward-thinking live events.
“I think a lot of people are fed up with going to a small theater or small show and paying Ticketmaster fees or getting priced gouged on drinks when they’re there,” Tarney says. “People are looking for more than just big festivals, and many have trickled their way into some of the smaller venues. “That’s why we’re always looking for unique spaces. This is something that Liz is awesome at. She’s always finding cool, unique venues and places where we can come in and have more input.”
Tarney notes that Restless Presents has several new festival genre concepts in the works for 2023, including a roots roadhouse event and neo soul festival.
“Substance is the focal point this year, but there’s gonna be a lot more events and much more diverse sounds in the future,” he says.
Live Nation Urban has acquired a significant equity stake in the Washington, D.C.-based Broccoli City Festival, company officials announced Friday (Oct. 14).
Broccoli City has grown every spring since the launch of its first event in 2010; Live Nation Urban notably acquired the stake from festival co-founders and entrepreneurs Marcus Allen and Brandon McEachern.
As part of the acquisition, Live Nation Urban welcomes Allen and McEachern in executive roles. They will work alongside Live Nation Urban president Shawn Gee and his team to scale the Broccoli City brand and “catalyze the creation of new content and culture-centric live experiences and festivals,” according to a press release announcing the deal.
The Broccoli City Festival, described as “a black-owned social enterprise rooted in impact and entertainment that focuses on people and progress,” has notably featured icons such as Lil Wayne, Cardi B, Childish Gambino and the late Nipsey Hussle as well as rising superstars Lil Baby, Lil Durk, Summer Walker, Wizkid and City Girls. Based in D.C., the festival “staunchly supports environmental consciousness in the African-American community and fosters creativity through innovative initiatives at the intersection of technology, music, art, and social impact,” the release continues. “Over the last decade, it has inspired and mobilized 20 million-plus young people through events and online platforms.”
The acquisition highlights a cycle of black entrepreneurship. Beyond the festival, Gee and Live Nation Urban have focused on championing Allen and McEachern and their vision in the long run.
“For us as a company, this investment was an important one,” said Gee, noting that when Live Nation Urban formed in 2018, one of its first deals was a co-promotion agreement with Broccoli City. “I promised the guys that the success of our partnership would lead to greater things, and it was important to me to keep my word. We are not simply investing in a festival; we are investing in these amazing founders. We believe this will be the first of many brands that we will build together with Marcus and Brandon as they have an insatiable entrepreneurial spirit.”
The Broccoli City crew is “super excited about this partnership with LNU/LN, and working closer with Shawn Gee. I really appreciate him encouraging us to be big thinking entrepreneurs and brand builders… not limiting us to event producers,” added McEachern.
To position Broccoli City for further growth, “we are going to focus on curating untapped niche markets, bigger partnerships, and international expansion,” Allen added. “Our big picture goal is to create a 100-million-dollar community at the apex of live entertainment, social impact, and digital media.”