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Eurovision Song Contest

Defying the odds, Switzerland won the 68th Eurovision Song Contest with “The Code” by Nemo on Saturday (May 11) at the Malmö Arena in Sweden. It’s the perfect bookend as Switzerland won the very first competition in 1956 with “Refrain” by Lys Assia. This is the European nation’s third win and the first since Celine Dion claimed victory with “Ne Partez Pas Sans Moi” in 1988.
Croatia was tipped to take the 2024 crown, and in the end, it did come down to the two countries vying for first place. Switzerland took a commanding lead with the jury vote, which is always announced first. Adding in the audience votes at the end usually provides for a dramatic ending, and it could have gone either way, but Switzerland collected enough points from the public to maintain its lead. It would have been Croatia’s first win out of 29 tries; it is the country’s best result to date, after three top five finishes — in 1996, 1998 and 1999.

Nemo, who identifies as non-binary, received the microphone-shaped glass trophy from the hands of Loreen, who won Eurovision in 2023 for Sweden with “Tattoo.” Nemo has been releasing music in Switzerland since 2015. They competed on Switzerland’s version of The Masked Singer in 2021-22 and was unveiled as the Panda in fifth place.

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It was a Eurovision Song Contest with more drama than in recent memory. Joost Klein from the Netherlands was disqualified after the semi-finals because of an alleged backstage incident. Alanna Mele, designated to be the spokesperson to give Norway’s jury points on air, withdrew the day of the final with a statement that ended with “Free Palestine.” Slimane from France unexpectedly stopped his performance during Saturday afternoon’s (May 11) dress rehearsal for a message of love and peace. Bambie Thug from Ireland protested to the European Broadcasting Union about remarks from the Israeli commentator and missed one of her rehearsals.

One of the biggest questions of the night was whether would ABBA appear, 50 years after giving Sweden its first Eurovision victory with “Waterloo.” While the four members did not appear in person in Malmö, they were represented by their avatars in London, where the virtual show Voyage has been playing for two years. While most of their dialog about their Eurovision win was directly from the show, they did add comments wishing everyone well in Malmö.

Nemo’s win means that Switzerland will host Eurovision in 2025. Cities in that nation can vie to host. Switzerland previously hosted Eurovision in Lugano and Lausanne.

The top 10 countries for Eurovision 2024 and their combined points from the jury and public votes are:

Switzerland, 591

Croatia, 547

Ukraine, 453

France, 445

Israel, 375

Ireland, 278

Italy, 268

Armenia, 183

Sweden, 174

Portugal, 152

Norway finished last with 16 points. The U.K. entry “Dizzy” by Ollie Alexander, did not fare well with the juries, receiving 46 points, but completely failed with the public, being the only nation to receive zero points from viewers voting by telephone, website, SMS and the Eurovision app.

The lineup of songs for the 68th annual Eurovision Song Contest is now set. Ten of the 16 songs performed in the second semifinal on Thursday (May 9) join the 10 qualifiers from semifinal 1 plus the six pre-qualified entries, for a total of 26 songs competing live in the grand final on Saturday (May 11).
Among the 10 new countries joining the list are Georgia, with former American Idol singer Nutsa Buzaladze leading the charge with “Firefighter,” and Switzerland, with Nero’s “The Code” tipped to be the second favorite by the oddsmakers.

Georgia first competed in Eurovision in 2007 and hasn’t performed in the grand final since 2016, when Nika Kocharov and and Young Georgian Lolitaz placed 20th with “Midnight Gold.” The nation failed to qualify from the last six semifinals, but Nutsa has put them back in the running.

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Only seven countries participated in the first Eurovision Song Contest in 1956, including Switzerland, which hosted and won with “Refrain” by Lys Assia. Switzerland won again in 1988 with Celine Dion singing “Ne Partez Pas Son Moi,” so if Nemo can pull off a win, it will be Switzerland’s first victory in 36 years.

The other eight countries to qualify in the second semifinal are Armenia, Austria, Estonia, Greece, Israel, Latvia, Netherlands and Norway. The six countries that were relegated are Alabnia, Belgium, Czechia, Denmark, Malta and San Marino.

The qualifiers from semifinal 1 are Croatia, Cyprus, Finland, Ireland, Lithuania, Luxembourg, Portugal, Serbia, Slovenia and Ukraine.

The six pre-qualified countries are France, Germany, Italy, Spain, United Kingdom and host country Sweden.

results of the competition, with 10 countries out of 15 moving forward into the grand final on Saturday (May 11) and five countries going home. Most notable among the 10 winning countries are Luxembourg, which returned to the pan-European competition this year after a 31-year absence, and Ireland, which holds the record for the most wins with Sweden at seven each.

However, Ireland has failed to qualify for the grand final 11 times since the semi-finals were introduced in 2005. Bambie Thug breaks that spell with “Doomsday Blue,” a self-described “electro-metal breakdown.” Thug (real name: Bambie Ray Robinson) is the first non-binary artist to represent Ireland in Eurovision and will be the first Irish contestant in the competition since Ryan O’Shaugnessy placed 16th with “Together” in 2018.

Thug’s entry is expected to place high in the grand final rankings. If they end up in the top 5, it will be Ireland’s biggest Eurovision success since Marc Roberts’ “Mysterious Ways,” which finished second to Katrina & the Waves winning U.K. entry, “Love Shine a Light” in 1997.

Talia, an Israeli-born singer living in Luxembourg, will be the first person from that small European country, the only grand duchy (a country ruled by a monarch with the title of grand duke or duchess) remaining in the world, to sing in Eurovision since Modern Times placed 20th with “Donne-Moi Une Chance” in 1993.

The other eight countries that qualified for the grand final are Croatia, Cyprus, Finland, Lithuania, Portugal, Serbia, Slovenia and Ukraine. The five countries relegated out, by public vote during the live broadcast, are Australia, Azerbaijan, Iceland, Moldova and Poland.

The oddsmakers have Croatia heavily tipped to win; it would be that nation’s first victory in 30 attempts, although Riva, a band from Croatia, triumphed in 1990 when their country was still part of Yugoslavia.

A second semi-final will be broadcast live on Thursday (May 9). There will be 16 countries fighting for a spot in the grand final top 10 that night: Albania, Armenia, Austria, Belgium, Czechia, Denmark, Estonia, Georgia, Greece, Israel, Latvia, Malta, the Netherlands, Norway, San Marino and Switzerland.

Pre-qualified, and thus able to skip the semi-finals, are the host country (Sweden) and the “Big Five” (France, Germany, Italy, Spain and the United Kingdom), so-named because they contribute the largest amounts to the production budget.

Semi-final No 2 of the 2024 Eurovision Song Contest will be live on Peacock in the U.S. on Thursday, May 9, starting at 3pm EDT/12 noon PDT. The grand final will also be live, on Saturday, May 11 at the same times.

The first of three live broadcasts of the 2024 Eurovision Song Contest yielded the initial results of the competition, with 10 countries out of 15 moving forward into the grand final on Saturday (May 11) and five countries going home.
Most notable among the 10 winning countries are Luxembourg, which returned to the pan-European competition this year after a 31-year absence, and Ireland, which holds the record for the most wins with Sweden at seven each.

However, Ireland has failed to qualify for the grand final 11 times since the semifinals were introduced in 2005. Bambie Thug breaks that spell with “Doomsday Blue,” a self-described “electro-metal breakdown.” Thug (real name: Bambie Ray Robinson) is the first nonbinary artist to represent Ireland in Eurovision and will be the first Irish contestant in the competition since Ryan O’Shaugnessy placed 16th with “Together” in 2018.

Thug’s entry is expected to place high in the grand final rankings. If they end up in the top five, it will be Ireland’s biggest Eurovision success since Marc Roberts’ “Mysterious Ways,” which finished second to Katrina & the Waves winning U.K. entry “Love Shine a Light” in 1997.

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Talia, an Israeli-born singer living in Luxembourg, will be the first person from that small European country — the only grand duchy (a country ruled by a monarch with the title of grand duke or duchess) remaining in the world — to sing in Eurovision since Modern Times placed 20th with “Donne-Moi Une Chance” in 1993.

The other eight countries that qualified for the grand final are Croatia, Cyprus, Finland, Lithuania, Portugal, Serbia, Slovenia and Ukraine. The five countries relegated out, by public vote during the live broadcast, are Australia, Azerbaijan, Iceland, Moldova and Poland.

The oddsmakers have Croatia heavily tipped to win; it would be that nation’s first victory in 30 attempts, although Riva, a band from Croatia, triumphed in 1990 when their country was still part of Yugoslavia.

A second semifinal will be broadcast live on Thursday (May 9). There will be 16 countries fighting for a spot in the grand final top 10 that night: Albania, Armenia, Austria, Belgium, Czechia, Denmark, Estonia, Georgia, Greece, Israel, Latvia, Malta, the Netherlands, Norway, San Marino and Switzerland.

Pre-qualified, and thus able to skip the semifinals, are the host country (Sweden) and the “Big Five” (France, Germany, Italy, Spain and the United Kingdom), so-named because they contribute the largest amounts to the production budget.

Semifinal No 2 of the 2024 Eurovision Song Contest will be live on Peacock in the U.S. on Thursday starting at 3 p.m. ET/noon PT. The grand final will also be live, on Saturday at the same times.

More than two years after Russia invaded Ukraine, the latter nation will once again send one of their best recording acts to the Eurovision Song Contest to represent their beleaguered nation on the world stage. Alyona Alyona and Jerry Heil will sing “Teresa & Maria,” a song about the strength, courage and resilience of Ukrainian women at the 68th pan-European competition, which will be held on May 11 in Malmö, Sweden.
Alyona Alyona (real name: Aliona Olehivna Savranenko) and Jerry Heil (real name: Yana Oleksandrivna Shemaieva) were both solo artists before they became a duo. “We knew each other before creating music in common because our market is smaller than America,” Heil explains. “So every artist knows each other, but we started being productive when the big invasion started. I was a refugee [in Sweden at first] and Alyona was volunteering in Ukraine for several months. I kept asking her music producer, ‘Where’s Alyona? Is she coming? Why is she putting herself in danger?” Finally, she came to Europe to generate some donations with concerts. We started doing that together and working on an album which included eight songs. People started texting us, ‘Go to Eurovision.’ At first we said, ‘Ha-ha, of course,’ and here we are.”

“People in Ukraine wanted this,” says Alyona. “So we decided to unite and remind European audiences how united they were in the beginning over the big invasion.” Heil adds, “It’s really important for us because we want people to know that there’s not only war going on in Ukraine. We want you to feel empathy for Ukraine, to feel that we are equal, to feel that we are the same people as you are and to know our culture and to listen to our music. If you don’t know what the music of a country sounds like, you don’t know the face of the nation. You don’t feel anything for them, and we want you to feel something for us because our culture goes so deep in history, and it can bring so many new things to the world. We want you to see it and hear it. And our song has a mission.

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“We talk about people who live maybe not perfect lives and make some mistakes, but in the end, they make kindness. If you unite kindness and love, you can win the war. You can change the world. You can leave something for the children and the children of the children. It’s important,” Alyona says.

Of their Eurovision entry, “Teresa and Maria,” Heil explains that “[Ukrainian] women hold on their shoulders such a heavy world and they still manage to be divas. But we are all born as human beings, so we make mistakes, but in the end, you are defined by your actions.”

In addition to performing at Eurovision, Heil and Alyona have another mission – to raise money for the Velykokostromska School; In July 2023, a Russian missile destroyed its gymnasium and forced closure of the school. Through the government foundation United24, Alyona and Heil have a goal of raising 10 million hryvnia (over $250,000) to rebuild the facility and allow 250 children to return to school.

“A lot of schools were destroyed, but we are working with this particular one,” says Heil. “It was historical and very beautiful,” adds Alyona, “but they destroyed more than 450 schools and education buildings.” “You have to rebuild the past to build the future,” says Heil. Alyona and Heil are offering a prize to one lucky donor. “One person will win a Zoom meeting with us and we can talk with you, we can even sing for you, whatever you want us to do, but something normal!” Heil explains. “You can make a small donation, like $10,” adds Alyona.

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Meanwhile, the two women are promoting their song and appearance at Eurovision while missiles are hitting targets in Ukraine. “The war is a part of our song,” says Heil. “We cannot separate that. The song was created under attack and under alarm. Sometimes we feel like the war is nothing because it has become a part of our lives. But subconsciously we’re always stressed. And leaving the country feels more stressful than coming back here.”

If Alyona and Heil are triumphant in Malmö, this will be Ukraine’s fourth Eurovision victory. In 2004, Ruslana brought the trophy home for the first time with “Wild Dances.” Jamala won in 2016 with “1944,” a song about the deportation of Crimean Tatars by the Soviet Union. And in 2022, just months after Russia invaded Ukraine, the Kalush Orchestra won with “Stefania,” a song about a Ukrainian mother that became a war anthem.

Additionally, if Alyona and Heil do win, music director Tanu Muino, born in Odesa, Ukraine, will have played a part. Having previously worked on videos for Harry Styles (“As It Was”) and Lil Nas X (“Montero (Call Me By Your Name)”), Muino is directing the duo’s stage performance.

“You can imagine what we felt when we realized we were going to work with her,” says Heil. “She is immensely talented and what she does is so significant for us because she’s not only a talented Ukrainian who started working in Hollywood, but she did something which no one in the music industry did before her and we feel so proud of her.” “She’s a part of our culture,” adds Alyona. “So it’s a union of Ukrainian divas.”

The grand final of the 2024 Eurovision Song Contest will livestream in the U.S. on Peacock at 3 p.m. ET on May 11.

A wide-ranging group of more than 400 musicians, actors, agents and managers and studio executives signed an open letter to the 2024 Eurovision Song Contest rejecting attempts by some participating countries to bar Israel from participating in this year’s event. Among those lending their names to the letter from the non-profit entertainment industry organization Creative Community for Peace were: Helen Mirren, Liev Schreiber, KISS’ Gene Simmons, Scooter Braun, Boy George, Sharon Osbourne, Emmy Rossum, Mayim Bialik, Debra Messing, Diane Warren and Selma Blair, among many others.

The letter supports the European Broadcasting Union’s commitment to including Israel in this year’s contest amid calls last month from Swedish and Finnish artists demanding Israel’s exclusion from the contest over their belief that including the country “undermines” the spirit of the competition. The letters cited Israel’s ongoing response to the deadly Oct. 7 surprise assault on the nation from Hamas militants in which more than 1,200 Israelis — mostly civilians — were murdered, sexually assaulted and attacked and more than 250 were taken hostage.

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“We have been shocked and disappointed to see some members of the entertainment community calling for Israel to be banished from the Contest for responding to the greatest massacre of Jews since the Holocaust,” the letter reads. “Under the cover of thousands of rockets fired indiscriminately into civilian populations, Hamas murdered and kidnapped innocent men, women, and children.”

Artist manager Braun added, “Music is a place for unity not division. It is a language that should always bring us together. Artists should never be discriminated against for who they are, who they love, or where they’re born. These boycott efforts do nothing but distract from the uplifting and unifying power of music – something we need now more than ever.”

KISS’ Simmons, who was born in Israel to a Holocaust survivor mother, wrote, “Music unites people from all backgrounds. It’s the one language that everyone can understand. It’s a beautiful thing and a great way to bring people together. Those advocating to exclude an Israeli singer from Eurovision don’t move the needle towards peace, but only further divide the world.”

Last month’s letter from a group of more than 1,000 Swedish artists — this year’s Eurovision will be held in the the Swedish city of Malmö from May 7-11 — requested that Israel be barred from participating over it’s “brutal” response to the Hamas attack, citing the “humanitarian disaster” in Gaza.

“We who sign this are 1,000 artists who believe in music as a unifying force. The Eurovision song contest began as a peace project with the ambition to unite countries and citizens through music,” read the Swedish letter, whose signers included Robyn, First Aid Kit and Fever Ray. “Allowing Israel’s participation undermines not only the spirit of the competition but the entire public service mission. It also sends the signal that governments can commit war crimes without consequences. Therefore, we appeal to the EBU: Exclude Israel from the Eurovision song contest 2024.”

To date, the 130-day war has reportedly led to the deaths of more than 28,000 Palestinians, the destruction of much of the Gaza Strip’s infrastructure and the displacement of more than one million Gazans. The Swedish letter joined earlier, similar requests to exclude Israel from more than 1,400 artists in Finland and Iceland.

The open letter from Creative Community for Peace — the first public call of its kind from the entertainment industry voicing unequivocal support of Israel’s inclusion in the contest — highlights Eurovision’s ability to unify people from diverse backgrounds and music’s power to effect positive change in the world.

Other signatories to the open letter include: Julianna Marguiles, Ginnifer Goodwin, Recording Academy CEO Harvey Mason Jr., Skylar Astin, Atlantic Records Group CEO Julie Greenwald, Universal Music Publishing Group CEO Jody Gerson, Warner Records CEO Aaron Bay-Schuck, Patricia Heaton, Jennifer Jason Leigh, Disturbed’s David Draiman, Tom Arnold, Columbia Pictures chairman Tom Rothman and MRC co-founder/co-CEO Modi Wiczyk.

The letter notes that Israel has a long and storied Eurovision history — including hosting in 1979, 1999 and 2019 and winning in 1978, 1979, 1998 and 2018 — while offering up a diverse group of contestants representing the Palestinian, Ethiopian and LGBTQIA+ communities. “Furthermore, we believe that unifying events such as singing competitions are crucial to help bridge our cultural divides and unite people of all backgrounds through their shared love of music,” it reads.

“The annual Eurovision Song Contest embodies this unifying spirit. Every year, millions of people across Europe and around the world join in a massive display of cultural exchange and celebration of music. Those who are calling for Israel’s exclusion are subverting the spirit of the Contest and turning it from a celebration of unity into a tool of politics.” Click here to see the full letter.

Angelina Mango won Sanremo 2024 on Saturday (Feb. 10) with the song “La Noia” (“The Boredom”). She is the first female artist to triumph at Italy’s historic song contest in the last 10 years; the previous one being Arisa in 2014 with her song “Controvento.” Mango will therefore represent Italy at the Eurovision Song Contest […]

Israel’s participation in the 2024 Eurovision Song Contest has been challenged in a petition signed by more than 1,400 members of the Finnish music community calling for a band due to what signatories labelled as the nation’s “war crimes” in the midst of the now-four-month old war against Hamas militants.
According to The Guardian, the Finnish musicians have joined an earlier effort by Icelandic artists to ban Israel from this year’s competition, slated to be held in the Swedish city of Malmö in May. “It is not in accordance with our values that a country that commits war crimes and continues a military occupation is given a public stage to polish its image in the name of music,” read a petition reportedly signed by the Finnish artists, musicians and music industry professionals that also suggested the Finnish Broadcasting Company should boycott the competition and refuse to send a Finnish delegation if the European Broadcasting Union (EBU) — which runs Eurovision — doesn’t weigh in to take action.

Among the artists signing the Finnish petition were Olavi Uusivirta, Paleface and Axel Ehnström, who represented Finland at the 2011 Eurovision as Paradise Oskar. The Icelandic Association of Composers and Lyricists had previously suggested that its members not participate in the show unless Israel is banned.

The effort is similar to the one made in 2022 following Russia’s unprovoked invasion of Ukraine; Russia was subsequently banned from that year’s contest, which was won by the Ukrainian rap/folk group Kalush Orchestra. At press time a spokesperson for Eurovision 2024 had not returned Billboard‘s request for comment.

Israel launched an assault on Hamas militants in the Gaza Strip and the Israeli-occupied West Bank following a surprise Oct. 7 attack by Hamas on Israel in which more than 1,200 mostly civilian Israeli men, women and children were murdered and sexually assaulted and more than 240 people were taken hostage.

To date, the Israeli military’s response has reportedly killed more than 23,000 people in Gaza — the majority of whom the territory’s health ministry has said were women and children — in a war that Israel’s prime minister has said will not end until it has eliminated the threat from the militant group. On Thursday (Jan. 11), the UN international court of justice in the Hague heard opening arguments in a case accusing Israel of operating with “genocidal intent” in Gaza.

According to the Guardian, the EBU released a statement in December saying Eurovision “is a contest for broadcasters – not for governments – and the Israeli public broadcaster [Ken] has been participating in the contest for 50 years.” At the time, the EBU said Kan “complies with all competition rules” and would be allowed to participate in this year’s event.

According tothe BBC, local Finnish broadcaster YLE had previously sought to draw a distinction between the Russian war of aggression and Israel’s response to the Hamas attack, with YLE rep Ville Vilén recently saying that “As gruesome as it is, [Israel-Hamas] is not a war of inter-state aggression like between Russia and Ukraine.” The Finnish musician who began the petition, reportedly told local paper Hufvudstadsbladet that Israel “violates human rights” and that “we don’t think it’s okay for the country to be part of the Song Contest to polish its image.”

Israel’s place in the competition was also questioned by this year’s UK delegate, Years and Years’ Olly Alexander, who was criticized last month for signing a statement accusing Israel of genocide and referring to it as an “apartheid state.”

It’s that time of year again! Thirty-seven countries around Europe competed in the 67th annual Eurovision Song Contest, searching for the greatest new piece of songwriting on the continent. On May 13, Sweden’s Loreen took home top honors for “Tattoo,” sending streams and sales for the song soaring. It leads a pack of titles from the competition on Billboard’s May 27-dated global charts.

“Tattoo” debuts on the Billboard Global 200 at No. 15, while shooting from No. 146 to No. 7 on the Billboard Global Excl. U.S. tally. In the week ending May 18, the ballad generated 32 million official streams and sold 12,000 downloads worldwide, according to Luminate, up by 245% in streams and 737% in sales from the week prior.

Not only is Loreen the first woman to win Eurovision twice (following her victory with “Euphoria” in 2012), “Tattoo” instantly becomes the highest charting Eurovision song in each chart’s two-and-a-half-year history. It surpasses Måneskin’s “Zitti E Buoni,” which hit No. 10 on Global Excl. U.S. and No. 22 on the Global 200, following its victory in 2021. The Italian band later reached the top three of both lists with its cover of The Four Seasons’ 1967 hit “Beggin’.”

Finland’s Käärijä follows with this year’s Eurovision runner-up, “Cha Cha Cha.” The song debuts at No. 13 on Global Excl. U.S. and No. 27 on the Global 200, with 24.4 million streams and 4,000 downloads sold worldwide. Norway’s “Queen of Kings” by Alessandra is next, at Nos. 29 and 58, respectively (19.5 million streams; 5,000 sold). Israel’s Noa Kirel arrives on Global Excl. U.S. at No. 153, while Italy’s Marco Mengoni’s re-enters Global Excl. U.S. with “Due Vite” at No. 174, after reaching No. 32 following its victory at Sanremo, previewing Eurovision, in February.

Eurovision’s three entries on the Global 200 matches hauls from 2022 and 2021, while the count of five on Global Excl. U.S. marks a decline from last year’s six and 2021’s seven. Still, Loreen, Käärijä and Alessandra boast three of the four top streaming figures for charted competing songs following the contest’s final round in that spain. Below the 32 million for “Tattoo” are Måneskin’s “Zitti E Buoni,” which drew 30.1 million global streams in the week ending May 27, 2021; “Cha Cha Cha” (24.4 million) and “Queen of Kings” (19.5 million).

Meanwhile, this year’s group of chart entries averaged 3.6% of their streams from the U.S. and 96.4% from beyond, with each hitting Billboard European Hits of the World charts. Unsurprisingly, Loreen leads again, as “Tattoo” crowns lists in Belgium, Luxembourg, the Netherlands and Switzerland.

Here is a look at top 10 ranks for this year’s charting Eurovision titles on the latest Hits of the World surveys.

Käärijä is also No. 1 on four lists, including his native Finland, Poland, Iceland and, perhaps unexpectedly, Sweden, despite Loreen’s home-field advantage. There, “Tattoo” is No. 3, while Alessandra’s “Queen of Kings” is No. 7.

Ultimately, Loreen appears on 21 Hits of the World charts, hitting the top 10 on 15. Käärijä follows on 17 charts, in the top 10 on 11. Next is “Queen of Kings,” on 14 rankings (eight top 10 placements), while “Unicorn” is on four international tallies (two top 10s). Plus, Mengoni is No. 19 in Iceland.

On Iceland Songs, the group nearly pulls off a clean sweep, as Käärijä, Loreen and Alessandra line up at Nos. 1-3, with Kirel at No. 5.

LIVERPOOL, U.K. — On Saturday, 26 music acts from Europe, Israel and Australia — many dressed in a dazzling display of outlandish outfits — will take the stage at Liverpool’s M&S Bank Arena to compete in the Grand Final of what can justifiably call itself the biggest music competition in the world: the Eurovision Song Contest. 

When it comes to music television shows, Eurovision, taking place this year in Liverpool on behalf of war-torn Ukraine, dwarfs them all. More than 161 million people across 34 countries watched last year’s show, held in Turin, Italy and won by Ukrainian rap-folk band Kalush Orchestra, an increase of 7 million viewers (4.5%) from 2021, according to organizers the European Broadcasting Union (EBU). 

In audience terms, that puts Eurovision ahead of the Super Bowl, the biggest annual U.S. television event, which drew 113 million TV and online viewers for February’s contest. Comparing to awards shows, 12.5 million viewers tuned into this year’s Grammy Awards, a rise of 31% year-on-year, while 2022’s MTV Video Music Awards averaged 3.9 million viewers, up 3% on the prior edition. This year’s Brit Awards, the U.K.’s biggest music awards show, also drew a television audience of just under 4 million. 

While many viewers in the United States and United Kingdom have long regarded Eurovision as little more than a kitsch joke with novelty costumes, the song contest’s enormous audience gives it an unrivaled reach as a marketing platform, making the competition – famous for introducing ABBA to the world — an increasingly attractive launching pad for record labels to develop artists.

Netflix 2020 musical comedy film “Eurovision Song Contest: The Story of Fire Saga,” starring Will Ferrell and Rachel McAdams, further elevated the event’s international profile, introducing its idiosyncrasies to a wider global audience. 

But it was the success of Italian rock band Måneskin, whose international career exploded after winning 2021’s contest with “Zitti e buoni” (Shut up and behave) that “changed the game completely” in how executives and labels approach the competition, says Andrea Rosi, CEO of Sony Music Italy, which counts Måneskin on its roster. 

Earlier this week, the Italian act played a sold-out show at London’s 20,000-capacity The O2 arena, while the band’s most recent album, Rush!, topped the charts in multiple countries and debuted at No. 18 on the Billboard 200 in January – Måneskin’s highest ever U.S. chart placing. 

In the past, Eurovision “was not so important for the Italian market,” and there were some years when it was not televised in Italy at all, says Rosi. “Now the picture is completely different. National television is giving much more space to the [competition] and it brings massive exposure to the artists [taking part] across the world.”

Italy’s entry in Eurovision’s 67th edition, which wraps up Saturday, is Marco Mengoni, already an established star in his home country, who came seventh in the competition 10 years ago and is signed to Sony Music Italy. Rosi is confident that Mengoni’s song, “Due Vite” (Two Lives), a soaring orchestral ballad sung in Italian, will help open up new markets for the artist. 

Ahead of the competition, which kicked off Tuesday with the first of two semi-finals, Sony Music Italy worked with its international label partners to devise an extensive marketing campaign to build Mengoni’s profile in Europe. Last month, he played club dates in France, Germany, Belgium and Switzerland. A larger follow-up European tour, promoted by Live Nation, is scheduled for the fall. This summer, Mengoni will play a series of sold-out stadium shows in Italy, wrapping July 15 at Rome’s Circus Maximus.

Since being selected in February to represent his home nation at Eurovision, Mengoni’s “Due Vite” has topped the charts in Italy and, says Rosi, is now “starting to have traction” in other European countries, including Germany and Switzerland. “It’s been a long time [since] an Italian pop artist has been successful outside Italy,” he says. “We have big hopes for Marco.” 

As one of the so-called ‘big five’ countries taking part in Eurovision, Italy’s entry automatically qualifies for a place in Saturday’s grand final because of their broadcaster’s financial contributions to the event. The rest of the big five is made up of the United Kingdom, France, Germany and Spain, while Ukraine also receives a free pass as last year’s winner. In total, 37 countries are taking part in Liverpool across two semi-finals and the main show. 

Among this year’s favorites to win is Sweden’s Loreen, who won the competition in 2012. Her 2023 Eurovision entry “Tattoo” has earned around 20 million combined views on YouTube. (The singer’s official Eurovision video has 3.8 million views). 

Another hotly tipped act is Finnish rapper Käärijä, whose catchy entry “Cha Cha Cha” has generated around 15 million combined views on YouTube, by Billboard’s calculations. Since being first released in January, the song has been streamed more than 18 million times and has become “the biggest phenomenon ever in Eurovision history in Finland,” says a spokesperson for Warner Music Finland. 

The publicity has given a massive boost to Käärijä’s profile. At the start of the year, the artist had around 1,500 followers on TikTok. Following the first semi-final on Tuesday, that number had grown to just under 100,000. Monthly listens on Spotify have jumped from just under 50,000 in January to 1.2 million. 

Käärijä is one of four Warner Music entries in this year’s contest – the others being Austria’s Teya & Salena’s “Who The Hell Is Edgar?”, Reiley’s “Breaking My Heart representing Denmark and Polish singer and model Blanka, whose song “Solo” marks her debut for the label. Since its release in November, “Solo’s official video has had 23 million views, while Spotify streams have crossed 10 million — largely fueled by the publicity from Eurovision.  

Hubert Augustyniak, head of non-urban A&R at Warner Music Poland, is confident that competing in the competition can help break Blanka outside her home market, where, he says, Eurovision has already made her a “really well-known” star. 

“It is not easy to do international marketing when you are a Polish label,” says Augustyniak, “so this is a huge opportunity for us.”

LIVERPOOL, U.K. — The Eurovision Song Contest 2023 kicked off Tuesday with a jubilant party of elaborate PVC costumes, soaring rock ballads and cheesy Euro pop, as contestants competed in the first of two semi-finals to determine which 20 acts would move on to Saturday’s Grand Final. 

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The semi-final at the 11,000-capacity M&S Bank Arena, standing on Liverpool’s waterfront next to the River Mersey, marked the official start of the annual competition. The 10 acts moving on were Croatia, Moldova, Switzerland, Finland, Czechia, Israel, Portugal, Sweden, Serbia and Norway. That means the Netherlands, Malta, Latvia, Ireland and Azerbaijan were eliminated.

The United Kingdom is hosting this year’s Eurovision Song Contest – famous for introducing ABBA to the world – on behalf of war-torn Ukraine, which won last year’s competition with “Stefania” by Ukrainian rap-folk band Kalush Orchestra (the U.K. finished second through Sam Ryder’s “Space Man”).

It is the first time that the U.K. has held the contest in 25 years with Liverpool – whose illustrious music history includes The Beatles and Echo & the Bunnymen — fully embracing its role as host city.   

Memorable highlights (although not always for the right reasons) included Croatia’s Let 3, who stripped down to their underwear as they wielded giant missile props for their song “Mama ŠČ!”, and Israel’s Noa Kirel with her marauding dance pop track “Unicorn.”   

Some of the night’s biggest cheers went to two of this year’s favorites to take home the main prize: Sweden’s Loreen, who won the competition in 2012 and performed “Tattoo” on Tuesday; and Finnish rapper Käärijä, who sung his catchy song “Cha Cha Cha,” semi-topless, wearing only black spiky trousers and bright green Incredible Hulk-style sleeves.       

In a mid-show interval of the two-and-a-half-hour show Rita Ora also performed a medley of her biggest hits, including singles “Anywhere,” “I Will Never Let You Down” and Praising You.” 

Other non-competition performers included Liverpool singer Rebecca Ferguson and Ukraine’s Alyosha in a duet of Duran Duran’s “Ordinary World,” which they dedicated to refugees who had been forced to leave their country.       

The semi-final was hosted by British TV personality and singer Alesha Dixon, “Ted Lasso” star Hannah Waddingham and Ukrainian singer Julia Sanina — who opened the show with her band The Hardkiss. It was broadcast live on television in the U.K. and throughout Europe.  

In total, 37 countries are taking part in this year’s contest. Ukraine automatically qualifies for the final as 2022 winners, as do the so-called ‘big five’: the U.K., France, Germany, Italy and Spain, who all get a free pass to the main show because of their financial contributions to the event.  

Viewers in participating countries vote to decide the winner, although people can’t vote for an act from their own country. The second semi-final takes place on Thursday when another 16 acts will perform.   

In the runup to the competition, Liverpool has been transformed into a vibrant display of Eurovision banners and Ukrainian flags.  

Ahead of Thursday’s semi-final, the English National Opera put on a free show at the purpose-built fan village on Liverpool’s Pier Head, where they were joined by a series of former Eurovision contestants, including singer Ruslana, who won for Ukraine in 2004, and international opera stars who performed classical arrangements of some of the contest’s past hits.   

“I bring one message: Listen my sisters and brothers, we need to stop this bloody terrible war as soon as possible,” Ruslana said. “And I ask you, just help Ukraine to win. Because we are fighting for freedom. We are fighting for light. The light of human heart.”