Doritos
Crypto.com Arena hosted the first game of the 2024-2025 NBA season on Tuesday night (Oct. 22), which saw the arena’s tenants, the Los Angeles Lakers, take on the Minnesota Timberwolves. The evening notably featured the first appearance of a father-son duo (LeBron James and son Bronny James) in NBA history — while the 25-year-old arena also showed off its new, nine-figure renovations.
A quarter of a century is a long time for any entertainment arena to remain culturally relevant, but Crypto.com Arena (formerly Staples Center) has completed its third round of multi-million-dollar renovations to keep up with technological advancements and a new era in fan enjoyment.
During the Oct. 22 game, the arena — at the center of the entertainment campus L.A. Live — unveiled its new outdoor space, refreshed food and beverage offerings and state-of-the-art technology designed to reduce wait times throughout the facility. The arena’s first outdoor space, the City View Terrace, offers concert and game attendees the option of enjoying food and drinks with downtown Los Angeles as the backdrop while still being able to view the game or concert taking place inside. The terrace features several food and beverage stops and is open to all ticket holders.
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For floor- or ice-seat ticketholders, the arena revamped its exclusive Chairman’s Club to become the Delta SKY360° Club. On Wednesday (Oct. 23), Crypto.com Arena senior vp of guest services and security Danielle Snyder took media on a tour of the reimagined space, which includes a private bar in a lounge setting that is only accessible to premium seat holders and friends and family of the team or act playing. For the first time in its history, Crypto.com Arena will also now offer VIP tours to the general public, allowing guests to access behind-the-scenes areas such as the Delta SKY360° Club.
Danielle Snyder, Crypto.com Arena Senior Vice President of Guest Services and Security
Courtesy of Crypto.com Arena
This season, founding partner Coca-Cola is also continuing to expand its presence with the newly unveiled Coke Studio, a 3,300-square-foot music-driven studio and event space at Crypto.com Arena that will host concerts, artist appearances, podcast recordings and more. Coca-Cola is supporting the arena’s sustainability initiatives, including the r.Cup program, which replaces single-use cups with reusable ones to help further the arena’s commitment to reducing waste. As part of this program, Coca-Cola products, along with other non-alcoholic beverages, will be served in r.Cup’s reusable vessels.
The arena’s new food offerings include chef and TV host David Chang’s spicy fried chicken concept fuku and chef and restaurateur Ludo Lefebvre’s two new concession stands: Mediterranean-focused Ludobab and Trois Familia, a fusion of Lefebvre’s French background with local Mexican cuisine. Elsewhere, Fresh Brothers will become the arena’s official pizza partner with a new concession stand (replacing Blaze Pizza), while Big Mozz is the arena’s newest official mozzarella stick partner.
Courtesy of Crypto.com Arena
A standout of the new offerings includes the first Doritos restaurant, Doritos After Dark. Located at the arena’s main Star Plaza entrance, Doritos After Dark serves up late-night favorites elevated with the flavor and crunch of Doritos for appetizers and entrees. Special items include Doritos Spicy Sweet Chili Ramen-Rito (a Dorito and ramen-filled burrito) and Doritos Nacho Cheese Crunchtastic Vanilla Cone (an ice cream cone with a chocolate shell covered in cheesy chips). On Nov. 15, for one night only, Doritos After Dark will step out of the arena and into a one-of-a-kind Doritos Night Market pop-up in a free, immersive, neon-filled atmosphere open to all from 4:30 to 7:30 p.m. at L.A. Live’s Peacock Place.
Courtesy of Crypto.com Arena
New technology has also been installed at the arena. This includes Evolv, a leader in AI-based security technology, which is enhancing fan safety with the rollout of its Evolv Express screening system at all entrances. This cutting-edge technology allows fans to move through security checkpoints more quickly and efficiently, differentiating between potential threats and most everyday metal items such as cell phones and keys. By streamlining entry, Evolv is designed to help fans spend less time waiting in line and more time enjoying the event.
Once inside, fans can also skip lines with Amazon’s Just Walk Out technology, which has been installed at multiple locations inside the arena, along with the brand-new Exo self-checkout at the Team LA Store, which also underwent a remodel. Now, all items at the Team LA Store include RFID technology, which allows fans to drop all their merchandise into a scanner that rings up everything instantaneously. The technology is currently only available at sporting events, as tour merchandise is not yet streamlined with RFID technology.
Crypto.com Arena is set to host programming tied to some of the biggest and highest-profile sporting events over the next decade. Among other events, it has been selected to host the 2025 Grammy Awards (the 22nd time the arena has hosted music’s biggest night), the 2027 NCAA Division I Men’s Basketball Regional, and the men’s and women’s gymnastics competitions for the 2028 Olympic and Paralympic Games.
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Source: @tim_walz / Twitter
Kamala Harris’ love of Doritos has right-wing supporters of Donald Trump highly upset, leaving many on social media noting how weird that is.As Kamala Harris is out on the campaign trail as the Democratic nominee for president, the latest attack on her by Republicans is focusing on her choice of snack food – Doritos. The attacks came over the weekend, as Vice President Harris made a stop at a Sheetz gas station and convenience store in Pennsylvania. She was accompanied by Second Gentleman Douglas Emhoff and her running mate, Minnesota Governor Tim Walz. When Emhoff handed her a bag of Nacho Cheese Doritos, Harris was delighted which prompted a reporter to ask if they were her favorite. This is my go-to. The original, nacho cheese,” Harris replied.
The road trip moment didn’t seem to go over well with pundits on the right. Elisabeth Hasselbeck, the former Survivor cast member and co-host of The View, appeared on Sean Hannity’s Fox News program on Friday (August 16) to express her disdain. “You just talked about Kamala Harris supposedly eating a bag of Doritos,” she began, “That’s potentially your commander-in-chief. That’s the emotional response of the leader of the free world is to binge-eat a bag of Doritos? Can you imagine Putin chugging down a bag of Sour Patch Kids?”
Others online chimed in, saying the moments felt “forced” as an attack on Harris’ appeal to the public. But many others called out how nonsensical those attacks were, and wondered why right-wingers were still supporting Donald Trump with his abundance of flaws as a candidate. “But Donald munching down KFC and mainlining Ketchup is ok?”, wrote Eddie Pierce in a post on X, formerly Twitter. Another X user wrote, “What are they even complaining about anymore? These aren’t normal or serious people.” Walz’s campaign team also responded with a sly jab in a post, showing Walz handing Harris a bag of Doritos during a visit to another Sheetz in Moon Township, Pennsylvania on Sunday (August 18).
Check out the responses to the situation below.
1. Anand Giridharadas
2. Brandon B
3. Annika Brockschmidt
4. JenResisted
5. Eric Rosen
6. Paul Myers
7. MrGreeneArrow
8. Bill Madden
Doritos and DJ Pee .Wee are the fun-loving combo we never knew we needed.
Doritos revealed on Thursday (Mar. 9) that it’s teaming up with Billboard to bring Doritos After Dark, its recently piloted ghost kitchen menu, to SXSW for one night only at an exclusive experience.
Set in a triangle-inspired space, Doritos After Dark at Billboard House will allow attendees to sample the brand’s previous menu, like Doritos Sweet Chili Chicken Bites, as well as two exclusive dishes inspired by the food scene in Austin, Texas, including Doritos BBQ Pulled Pork Nachos and Doritos Flamin’ Hot Limon Margarita Cheesecake.
Additionally DJ Pee .Wee (a.k.a Anderson .Paak) will spin one of his popular vinyl-only sets for attendees.
“Inspired by those exhilarating hours between sunset and sunrise, Doritos After Dark encourages fans to try another angle and embrace unexpected late-night eats,” said Stacy Taffet, senior vice president of brand marketing of Frito-Lay North America, in a press statement. “As a brand that has its finger on the pulse of pop culture, this collaboration was designed to showcase the food, music and technology that SXSW and Doritos are all about.”
Doritos will take over the Billboard House on Thursday (March 16) at 800 Congress starting at 10:30 p.m. The experience will be available to SXSW badge holders on a first-come-first-served basis.
However, there are also two ways to score tickets and skip the line. Starting on Friday (March 10) head to www.billboard.com/doritos-after-dark to enter for a chance to win two tickets to the experience. Fans can also head over to 604 Driskill Street in Austin from March 13 to 14 to experience Doritos Taste the Night Tunnel, a kaleidoscopic journey complete with visuals, scents and sounds. There, participants can enter the sweepstakes by using the exclusive Doritos Triangle Tracker AR Lens developed by Snapchat and scanning the installation.
Doritos will also sponsor Billboard Presents The Stage at SXSW, where fans can enjoy the Doritos Dip Snack Bar. See more information about Doritos at SXSW at www.DoritosAfterDark.com.
See the poster for the event below.
Courtesy Photo
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