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Jermaine Dupri has seen plenty in his still-ongoing career as a performer, producer, and music executive, and he’s celebrating the 30th anniversary of his iconic label, So So Def Records, this year. During a recent Instagram post dedicated to the anniversary, Jermaine Dupri shared a story of DMX robbing a music reporter with his dogs during the recording of Dupri’s debut studio album.
In a series titled “30th Anniversary Stories,” Jermaine Dupri is sharing some of the career highlights he’s accumulated over the years in his various roles along with his unique insider perspective in some of the biggest moments in the culture.
While recording his 1998 studio debut album Life in 1472, Dupri spoke about a visit he made to New York during the session recordings for the project and decided to hire a music reporter to capture the experience. Dupri couldn’t quite recall if the reporter worked for The Source but did send them to the recording studio where they encountered DMX.
Dupri goes on to say that DMX grilled the reporter then robbed them of their belongings via dog point, no guns or other weapons were involved. It isn’t known if the reporter recovered their goods or if Dupri did some damage control but the memory of the moment had the veteran exec chuckling.
Check out Jermaine Dupri and his wild DMX story in the Instagram video below.
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Photo: Getty
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On Tuesday, Ruff Ryders announced they would honor DMX’s legacy with a special “Ryde Out” event celebrating the second anniversary of his death. Slated for April 9 in New York City, the label will gather friends, family and fans “for a day full of food, fun, games and music.”
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DMX was the go-to star for the revered East Coast label after a seismic debut in 1998. It’s Dark and Hell Is Hot and 1999’s Flesh of My Flesh, Blood of My Blood helped X earn hip-hop supremacy as he notched two Billboard 200 No. 1 albums within a one-year period. Later on in his decorated career, X netted three more chart-topping albums. After he died in 2021 from a heart attack at age 50, he earned a top 10 release with this posthumous effort EXODUS. The album debuted at No. 8 on the Billboard 200, and its standout collaboration “Bath Salts,” featuring Jay-Z and Nas, secured a Grammy nomination the following year for best rap song.
“He made music with raw passion,” recalled X’s Ruff Ryders cohort Swizz Beatz during the 2021 Billboard Music Awards. “He spoke to the streets, he spoke to the world, [and] he prayed for others before he could pray for himself. He loved others before he would love himself. His music is iconic magic to the world. Following Tupac, he is the second rapper to have two No. 1 albums in one year. His legacy will forever be remembered.”
Last month, Swizz Beatz connected with Lil Wayne for “Kan’t Nobody,” posthumously featuring DMX. See the Ruff Ryders’ post for their “Ryde Out” event below.
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