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Country

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The Grand Ole Opry has revealed eight artists chosen to take part in this year’s Opry NextStage program, marking the largest class in the program’s history.
The 2023 class members are Ashley Cooke, ERNEST, Jackson Dean, Chapel Hart, Corey Kent, Kameron Marlowe, Megan Moroney and Ian Munsick.

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ERNEST released the deluxe version of his Flower Shops album earlier this year, and earned a top 20 Billboard Country Airplay hit with the Morgan Wallen-featured title track. Jackson Dean’s debut single, “Don’t Come Lookin’,” reached the top five on the Country Airplay chart, while Moroney‘s “Tennessee Orange” currently sits at No. 17 on the same chart. Kent’s single “Wild as Her” resides at No. 8 on the Country Airplay chart.

Familial trio Chapel Hart, known for its performances on America’s Got Talent, will release its debut album Glory Days on May 19. Meanwhile, Munsick just released his new album, White Buffalo, which includes collaborations with Cody Johnson, Vince Gill and Marty Stuart.

The Grand Ole Opry will officially introduce the new NextStage class with an Opry NextStage Live concert at Lava Cantina in Colony, Texas, on May 10 at 2:30 p.m., leading up to the 58th annual Academy of Country Music Awards on May 11. The Opry NextStage Live concert will air live on Circle Network. Following the show, the artists in the Opry NextStage program will be featured throughout the year, with original Opry content, performances on the Grand Ole Opry and support across the Opry Entertainment platforms, including WSM Radio and Circle Network.

“Opry NextStage is a testament to the Grand Ole Opry’s longstanding reputation as a trusted curator in Country music and its commitment to nurturing and showcasing exceptional new talent, as it has done for almost a century” said Jordan Pettit, director of artist relations and programming strategy of Opry Entertainment Group. “This year’s new artist class, much like previous classes, showcases exceptional creativity across various musical styles, and we are excited to carry on the Opry tradition by introducing this exciting group of rising artists to fans.”

Tickets will be available through an exclusive pre-sale beginning Thursday, April 13, at 10 a.m. CT. General public on-sale will begin Friday, April 14, at 10 a.m. CT via Eventbrite.

The Opry NextStage program launched in 2019 and has featured artists including Lainey Wilson, Morgan Wade, Elvie Shane, Yola, Breland, Parker McCollum and Riley Green.

The Grand Ole Opry has made strides in offering its platform to highlight a range of new artists, from welcoming more than 100 artists to make their Grand Ole Opry debut performances in 2022, to making a minority investment with country music website Whiskey Riff and playing a role in the inaugural People’s Choice Country Awards, slated to air Sept. 28 at 8 p.m. ET/PT across NBC and Peacock, live from the Grand Ole Opry stage.  

Brothers Osborne unleash a trio of new tracks this week, while Tanya Tucker celebrates her upcoming Country Music Hall of Fame induction with a first glimpse into her upcoming album. Meanwhile, Aaron Crawford nods to his trusty six-string companion, and Ray Fulcher and Tenille Arts team for an ode of gratitude.

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Brothers Osborne, “Nobody’s Nobody,” “Might as Well Be Me” and “Rollercoaster (Forever and a Day)”

Hitmakers and critical darlings Brothers Osborne team with a new producer, Mike Elizondo, as they return with a trio of gut-punching tracks, marking their first music since the deluxe version of their Skeletons album. “Nobody’s Nobody” is a heartening track that nods to the fact that everyone makes an impact on somebody. “Some people never ever make a name/ But change the game in someone’s story,” TJ sings, backed by John’s bluesy guitar work.

“Might as Well Be Me” is a careening barn burner, with a rollicking groove every bit as impressive as the duo’s previous hit “It Ain’t My Fault,” while maintaining that “Somebody’s gotta shake things up… might as well be me.” Notably, they change gears on the piano and string-led ballad “Rollercoaster,” delving into a romance between two emotional polar opposites and the balance they each bring to the relationship. These well-grounded tracks are a promising glimpse into their upcoming album.

John King, “Make More Time”

King has already proven his sturdiness as a songwriter (through penning songs including Randy Houser’s “We Went”) and an artist (via his 2021 album Always Gonna Be You). But in his latest, he ponders the gravitas of everyday moments — a childhood birthday, or a phone call with an octogenarian loved one — in light of mortality. King’s supple vocal can ride the smooth tenor notes before breaking into a baritone just raspy enough to capture the longing and resignation in the line, “I can make a little money on the side/ But damn, I can’t make more time.”

Tanya Tucker, “Kindness”

Newly minted Country Music Hall of Fame inductee-elect Tucker wasted no time capitalizing on the announcement of her upcoming inclusion into country music’s most coveted membership, announcing her new album, Sweet Western Sound, to arrive June 2. As with many tracks on her previous effort, the Grammy-winning While I’m Livin’, the first taste of her upcoming project, “Kindness,” finds Tucker reflecting on her sinuous life journey, along with the lessons learned through the zeniths and hollows.

“I found glory in the ruins of the best-laid plans,” she ruminates triumphantly on this track, written by twin musician-writers Tim and Phil Hanseroth (known for their work with Brandi Carlile, who co-produced Sweet Western Sound with Shooter Jennings). Beyond the reflection, she pleads for kindness and understanding, and with her signature vocal, Tucker delivers.

Aaron Crawford, “Strings of This Guitar”

Northwest native Crawford telegraphs a nod to his constant companion of “wood and wire,” a well-worn six-string guitar that “took me on a winding road that dreamers understand,” on this tale of ambition-fueled perseverance. Along the way, his notes his trusty guitar has not only served as a bolster for his voice, but a salve for onstage loneliness and anxiety. The woozy, emotional ties depicted within should resonate with any number of musicians and artist-writers.

Chase Matthew, “Come Get Your Memory”

With his latest, Matthew aims squarely for the country/rock and bro-country-tinted amalgam dominating country streaming charts at the moment. In this track Matthew wrote with Casey Brown and Jordan Minton, he faces a home filled with his ex’s memories and begs to her to take them, along with everything else she took when the relationship fizzled. The radio-ready “Come Get Your Memory” is the title track to Matthew’s upcoming debut album for Warner Music Nashville, a 25-song sprawl out June 9.

Nicholas Jamerson, “Billy Graham Parkway”

Sinewy guitar fills this stately-sounding track, which ponders the greed and emptiness in the years and months leading up to a three-car pileup on Billy Graham Parkway. “Was the money you made worth the price that you paid/ Selling Jesus on cable TV?” Jamerson sings pointedly on this track, which was written by Jamerson’s late friend, Allun Cormier. The song takes its name from a stretch of road in Charlotte, North Carolina named for the evangelist Billy Graham. Jamerson’s upcoming album, Peace Mountain, releases May 19.

Ray Fulcher with Tenille Arts, “After the Rain”

The multi-talented Fulcher is known in songwriting circles for contributing to a range of hit songs for artists including Luke Combs (“When It Rains It Pours,” “Does to Me”) and as an artist on his own project Spray-Painted Line. Here, he teams with “Somebody Like That” hitmaker Tenille Arts for this earnest ode of love and gratitude for someone who “picked up the pieces when my heart was breaking/ since you showed up nothin’s been the same.” Their vocal interplay is terrific, with Arts’ penetrating soprano balancing Fulcher’s warm baritone. Fulcher wrote the song with AJ Pruis and Matt Jenkins, together crafting a song that serves as a balm of gratitude in a divisive age.

Remy Garrison, “As I Go”

While numerous country songs amount to little more than a list of nostalgic country “bona fides,” Alabama native and Nashville resident Garrison distills a list of her own — namely, a rundown of lessons she’s learned about love. “Don’t let a fool kiss ya/ Don’t let a kiss fool ya,” and “Don’t shop for white on an empty heart,” are a few of of the hard-fought gems Garrison advises, on this track written by Adam Wood, Lena Stone and Taylor Watson. Garrison is known for her previous single releases such as “Anymore” and “Young and Restless,” but this release further showcases her ear for sturdy songcraft and interpretive talents.

The modern country music business is putting a little of the western back into country & western.

The C&W phrase was dismissed years ago: The Recording Academy dropped “Western” from its category names in conjunction with the 1968 Grammy Awards, and the Academy of Country Music snipped the “& Western” from its organizational banner in October 1973. But there is a noticeable western resurgence taking place. 

Former rodeo pro Cody Johnson is becoming a consistent trophy-winner, Jon Pardi and Midland represent western fashion and attitudes, and Dierks Bentley draws frequently on his Arizona roots for storylines that reflect the atmospheric heritage of his home state and regional sister Colorado. Extending the trend, Wyoming native Ian Munsick’s second Warner Music Nashville album, White Buffalo, incorporates lonesome steel, cowboy imagery and Amerind-flecked musical grounding.

“A lot of people still view cowboys and Native Americans as enemies because that’s what Hollywood has shown us over the years,” Munsick notes. “But they live hand in hand and they’re actually the same people, so there’s a lot of Native American influences on my album.”

Lainey Wilson is particularly bringing the West to life with her current single, “Heart Like a Truck,” which won a CMT Award on April 2 for its horse-themed video, while the song is also featured in a horsepower-themed Ram Trucks commercial. Given her role in the Paramount+ series Yellowstone, it’s no surprise that Wilson sees that series as a strong driver in the trend.

“I don’t know why western ever went out of style to begin with,” she says.

For years, the cowboy was a dominant figure in entertainment. Roy Rogers, Gene Autry, Tex Ritter, Rex Allen and The Sons of the Pioneers were among the singing cowboys who kept the tumbleweeds rolling on the silver screen. Even when western vocalizing fell out of favor, cowboy dramas remained plentiful on the big screen and on TV, where over 100 westerns landed on network schedules in the ’50s and ’60s, including Gunsmoke, Big Valley, Rawhide and The Cisco Kid. Marty Robbins kept western tones alive on country radio even after they had left movie theaters, fashioning classic cowboy songs such as “El Paso,” “Big Iron” and “Cowboy in the Continental Suit.”

Miranda Lambert’s Palomino single “If I Was a Cowboy” obliquely referenced him with the phrase “big iron hips.”

“I love westerns, and I’m a huge Marty Robbins fan,” says co-writer Jesse Frasure (“Dirt on My Boots,” “What’s Your Country Song”). “Any of that kind of stuff and those melodies, I’m always a fan of doing.”

Los Angeles’ country/rock movement, which occurred during Robbins’ peak years, likewise threaded cowboy ideals into the Stetson, cactus and “Desperado” themes and images of The Flying Burrito Brothers, Eagles, The Byrds and Poco. That era, which brought an adult viewpoint to the pop and rock music that preceded it, is celebrated in the aptly timed Country Music Hall of Fame and Museum exhibit “Western Edge.”

“They wanted to write songs that were about home, about love, about relationships as modern relationships were at the time,” museum writer-editor Michael McCall says. “They wanted to take it away from the sort of rock’n’roll fantasy stories and make it about real stuff.”

Like those acts, Tanya Tucker sees no-nonsense characters as a major part of western standards. Revealed April 3 as a 2023 Hall of Fame inductee, Tucker counts the cowboy-themed “Texas (When I Die)” and “It’s a Cowboy Lovin’ Night” among her hits, and her next album, Sweet Western Sound, is due June 2.

“I’m into real shit,” she says. “The difference between a cowboy story and a fairy tale is a fairy tale starts out with ‘Once upon a time,’ and to me, a cowboy story starts out with ‘This ain’t no [phony] shit.’”

Unreality is a major function of modern life. The rise of artificial intelligence is just the latest entrant alongside deep fakes, programmed sound and video games — all of which represent some level of virtual mimicry. As a tonic, the physical work and outdoor lifestyle associated with the cowboy are likely a major attraction behind the resurgence of the West.

“I think the further we get into the future, and our society is so reliant on screens and technology, that we really want to go back to the old ways of life,” suggests Munsick. “That’s living under the stars and having free range to roam around in. That’s what the West offers.”

That creates a certain dichotomy in the current trend. Kassi Ashton, who inserted what she calls a “spaghetti western” steel guitar into her single “Drive You Out of My Mind,” sees the cowboy ideal being applied to small-screen social media.

“The trending aesthetic for this summer is coastal cowgirl,” she notes. “That’s all over TikTok, and it’s crazy how trends happen. You get into a whole discussion why. I think that inflation-wise and everyone being broke right now being tied to a Western, simple, coastal, rustic thing is not a coincidence.”

This wave is not likely to inspire country music to reestablish the dated country & western brand. Back in 1980, the genre rode the Urban Cowboy movement for a year or two before it petered out. But it does hint at a reexamination of ideals, both in the arts and in humanity. 

In the end, the West is less about the lasso, the six-shooter or the Stetson than it is about integrity and trustworthiness, Wilson maintains. As well as dogged individualism.

“My daddy is a real-life cowboy,” she says. “He stands up for what he believes in. Don’t take no shit.” 

Subscribe to Billboard Country Update, the industry’s must-have source for news, charts, analysis and features. Sign up for free delivery every weekend.

Days after country singer Travis Tritt said he would be banning Anheuser-Busch beverages from his backstage hospitality riders, The Offspring guitarist Noodles responded by announcing that the veteran punk act is doubling down on the Bud products.

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“We are going to be adding Anheiser-Busch products & Jack Daniels to our hospitality rider just to piss off a bunch of dimwitted bigots who fear what they don’t understand,” wrote the 60-year-old guitarist born Kevin John Wasserman. “I know a s–t-ton of artists who feel exactly the same. (And we all drink A LOT).”

Noodles retweeted Tritt’s original post, in which he announced that he’d be “deleting” all Anheuser-Busch products going forward, adding, “I know many other artists who are doing the same.” Tritt’s action came after backlash against the brand — whose products include Budweiser, Bud Light, Michelob, Rolling Rock, Busch, Shock Top and many more — for teaming up with transgender activist Dylan Mulvaney in a March Madness campaign. Trans singer Laura Jane Grace responded to Tritt’s tweet by turning around a frequent right-wing insult against liberals on the 60-year-old country act, “Snowflake,” they wrote.

Tritt’s announcement came after MAGA-hat wearing rapper-turned-country singer Kid Rock opened fire on cases of Bud Light with a military-style assault rifle while announcing, “f– Bud Light and f–k Anheuser-Busch.”

While neither Tritt nor Rock specifically referred to Mulvaney or AB’s partnership with the TikTok star, the “Foolish Pride” country singer’s run of tweets about breaking up with AB also included his posting of a Jack Daniel’s ad featuring a trio of drag performers (BeBe Zahara Benet, Trinity Taylor and Manila Luzon) as part of the brand’s pact with RuPaul’s Drag Race alums on the “Drag Queen Summer Glamp” campaign.

“All the @JackDaniels_US drinkers should take note,” Tritt wrote while noting that he was on a a Bud-sponsored tour in the 1990s while lamenting the brand’s merger with Belgian beverage giant InBev in 2004.

In a statement to Billboard, Jack Daniel’s stood by its Glamp campaign and its support for the queer and trans communities. “Jack Daniel’s is made with everyone in mind, including the LGBTQ+ community,” a spokesperson said. “As a longtime champion of the LGBTQ+ community, Jack Daniel’s celebrates individuality and living life boldly on your own terms.”

As previously reported, AB did not respond to a request for comment regarding Tritt’s tweets, but in a previous statement shared with Billboard the brand also stood by its inclusive stance. “Anheuser-Busch works with hundreds of influencers across our brands as one of many ways to authentically connect with audiences across various demographics,” a spokesperson said. Tritt has declined Billboard‘s request for further comment.

See Noodles’ tweet below.

We are going to be adding Anheiser-Busch products & Jack Daniels to our hospitality rider just to piss off a bunch of dimwitted bigots who fear what they don’t understand. I know a shit-ton of artists who feel exactly the same. (And we all drink A LOT) https://t.co/z94xPnobVi— Noodles (@TheGnudz) April 6, 2023

While country radio these days is filled with songs steeped in nostalgic imagery of pickup trucks, dirt roads and suburbia, Wyoming-born Ian Munsick weaves a thread of Western sounds and themes that defined an earlier era back into the genre.

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The tracklist for his sophomore album, White Buffalo (out tomorrow, April 7, on Warner Music Nashville) advances that purpose. Dotted with song titles such as “Ranch Hand,” “Arrowhead,” “Horses and Weed” and the title track, the tracklist teases the songs’ ability to capture the spacious landscapes of Munsick’s childhood on a cattle ranch in northern Wyoming. They would tend to animals and mend fences by day, but when the work was done, his family — especially Munsick’s father and two older brothers — would play classic country songs on the back porch, or create new music in his father’s small home studio.

“From the time we were five years old, me and my older brothers were all playing piano, and that escalated into other instruments,” Munsick says, leaning back in his chair at the Warner Music Nashville office. My dad can play every instrument.”

Munsick and his two older brothers formed The Munsick Boys, and by the time he was eight, they were playing rodeos, dances and private events throughout the Rocky Mountain region. In high school, Munsick realized his creative endeavors pulled toward contemporary country. In 2017, Munsick released the fiddle and mandolin-driven “Horses Are Faster,” which gained traction locally, filling Munsick with the confidence to chase his musical ambitions to Nashville.

“Coming out of high school, the music I gravitated toward wasn’t as traditional as [my brothers’],” he explains. “Just being the youngest boy, I grew up with streaming and had access to a lot more music from a younger age. I had a lot of influences that weren’t just country music.” He cites Eminem, Fleetwood Mac and The Beatles (“my favorite band of all time,” Munsick says) as among those influences. “Eminem is one of the best writers and lyricists music has ever had,” Munsick adds. “He would kill it in country music, he would kill it in rock music.”

Munsick relocated to Nashville almost 10 years ago to attend Belmont University and pursue music. He signed with Warner Music Nashville in 2020; his major label debut, Coyote Cry, was released a year later. On his new album, he collaborates with Country Music Hall of Famers Vince Gill and Marty Stuart.

Gill co-wrote and contributes vocals on “Field of Dreams,” which takes its inspiration from the 1989 Kevin Costner movie of the same name — though instead of referencing a baseball diamond, the song is a nod to the Wyoming plot of land on which Munsick’s parents raised their family.

“The ranch I was raised on has this beautiful, 30-acre pasture right at the base of the Big Horn Mountains,” Munsick says. “I’ve written a lot of my best songs on that back porch, watching the horses run on it and the red Angus cows grazing.”

Munsick’s father made his way to Wyoming from New Mexico, working on various cattle ranches and playing music. Munsick’s parents met at one of his father’s concerts and soon married.

“By the time I was about four, my parents didn’t want to work for anybody anymore,” he recalls. “So they bought their own land, and we lived in a trailer for about three years while they built their dream house on it. They raised us to work the land and be self-sufficient.”

Throughout the album, there are moments that also pay homage to Native American culture. Munsick grew up near the Crow Native American reservation that sits on the border of Wyoming and Montana.

“The reservation is probably three miles away from our house,” Munsick says. “A lot of the Crow Native Americans went to school where I did, and we played on the same sports teams and were friends. And cowboy culture is heavily influenced by the Native Americans — there is a lot of commonality, with the land and horses and cattle. As a country music artist, it’s important to bring your unique perspective on home. Being from where I’m from, I have an obligation to that area to bring light to the Native American culture and how it’s influenced me.”

Stuart co-wrote and played guitar on White Buffalo’s closing track, “Indian Paintbrush,” which takes its name from the Wyoming state flower. In its own way, the album extends the work Stuart began in 2005, when he released the concept album Badlands: Ballads of the Lakota, about the plight of the Lakota Sioux — and that of one of Stuart’s mentors, the late Johnny Cash, who released the 1964 concept album Bitter Tears: The Ballad of the American Indian.

“He’s as talented and humble as they come,” Munsick says of Stuart. “I knew he would like the idea for the title and we wrote it as kind of a tribute to the land. That’s obviously a common theme in my music, but I don’t think people realize that cowboy culture and cowboy lifestyle respects the land as much as we do. We live off the land.”

Resonating on an even more personal level is “Little Man,” a tribute to Munsick’s son, Crawford. Munsick wrote “Little Man” with Adam James and Ben Simonetti as all three men were expectant or new fathers.

“It is special, because all three of us had a unique perspective on being a dad; Adam came up with the intro line about the snow cone [“Little Man, with the snow cone in your hand/ Most of it’s on your face”], because his kid was two. I knew I wanted all the players on the song to be dads of boys, too, so they added that extra emotion to it. So everyone that touched that record is a boy dad.”

Cody Johnson provides another collaboration on the album, with “Long Live Cowgirls,” a tip of the hat to the tough-minded, independent women of the West. The two first connected in 2021, when Munsick opened for Johnson on tour — but it was Munsick’s wife and manager Caroline who sealed the collaboration.

“Cody would be side stage every night that I played, and I could tell he was observing how the crowd was responding. We already had the song recorded, but Caroline felt he should be on it and asked if he would sing on it. He went on his tour bus, listened to it and came right back out and was like, ‘Hell yes, I want to be on that.’ He believed in me and he’s helped me so much as an artist.”

The song is also the namesake of Munsick’s current tour, which will culminate May 16 with his first headlining show, at Nashville’s Ryman Auditorium. Though country music today is rarely referred to by its former moniker “Country & Western,” Munsick and Johnson are among a growing crop of artists whose music draws from their Western roots — including Munsick’s fellow Wyoming native (and former saddle bronc rider) Chancey Williams, and a slate of Texas artists, including Bri Bagwell, trio Midland and reigning ACM Awards entertainer of the year Miranda Lambert.

“It’s just cowboy country,” Munsick says. “It’s trending, which is pretty much the exact opposite of cowboy culture, right? They don’t want anything to do with trends, but I think it’s a perfect storm right now for true cowboy, Western artists to thrive in country music.”

Country singer Travis Tritt is removing the King of Beers from his own royal retinue. On Wednesday night (April 5), Tritt released a series of tweets announcing that he would no longer be working with Anheuser-Busch, the company that produces Budweiser and Bud Light, among other beers.
“I will be deleting all Anheuser-Busch products from my tour hospitality rider,” the singer wrote, referring to the list of requests — including food and drink — an artist will submit to a live venue they’re scheduled to perform at. “I know many other artists who are doing the same.”

The announcement came after significant online backlash against the brand for partnering with transgender activist Dylan Mulvaney in a March Madness campaign. One of the most vocal protestors of the announcement was Kid Rock, who posted a video of himself opening fire on three cases of Bud Light with an assault rifle, declaring, “f–k Bud Light and f–k Anheuser-Busch.”

When some commenters began asking which other stars Tritt knew would be removing Anheuser-Busch products from their tour riders, the “T-R-O-U-B-L-E” singer chose not to name names. “Other artists who are deleting Anheuser-Busch products from their hospitality rider might not say so in public for fear of being ridiculed and cancelled,” he wrote. “I have no such fear.”

The singer also added that he had worked directly with the beer manufacturer in the past, but had no plans to do so again. “In full disclosure, I was on a tour sponsored by Budweiser in the 90’s. That was when Anheuser-Busch was American owned,” he wrote. “A great American company that later sold out to the Europeans and became unrecognizable to the American consumer. Such a shame.”

While Tritt never directly referred to Mulvaney or Anheuser-Busch’s partnership with the TikTok star, the “Here’s a Quarter (Call Someone Who Cares)” singer did post an advertisement from Jack Daniel’s featuring RuPaul’s Drag Race stars BeBe Zahara Benet, Trinity Taylor and Manila Luzon, telling his followers that they “should take note.”

In a statement to Billboard, Jack Daniel’s stood by its Drag Queen Summer Glamp campaign, as well as its ongoing support for the queer and trans communities. “Jack Daniel’s is made with everyone in mind, including the LGBTQ+ community,” a spokesperson said. “As a longtime champion of the LGBTQ+ community, Jack Daniel’s celebrates individuality and living life boldly on your own terms.”

Anheuser-Busch has not yet responded to a request for comment regarding Tritt’s tweets, but in a previous statement shared with Billboard, the brand stood firm in its stance. “Anheuser-Busch works with hundreds of influencers across our brands as one of many ways to authentically connect with audiences across various demographics,” a spokesperson said.

The whiskey brand is not the only one to fire back at the online outrage. Country star Jason Isbell openly mocked Kid Rock for his violent response to the Bud Light advertisement, encouraging other beer brands to follow suit. “This is finally how we get him,” Isbell said. “Leave no bigoted beers to drink.”

Billboard has reached out to Tritt comment. See his tweets below:

I will be deleting all Anheuser-Busch products from my tour hospitality rider. I know many other artists who are doing the same.— Travis Tritt (@Travistritt) April 5, 2023

Other artists who are deleting Anheuser-Busch products from their hospitality rider might not say so in public for fear of being ridiculed and cancelled. I have no such fear. https://t.co/YgjO9P03tR— Travis Tritt (@Travistritt) April 6, 2023

In full disclosure, I was on a tour sponsored by Budweiser in the 90’s. That was when Anheuser-Busch was American owned. A great American company that later sold out to the Europeans and became unrecognizable to the American consumer. Such a shame.— Travis Tritt (@Travistritt) April 6, 2023

Much of country music’s story is embedded in the road.
The genre is obsessed with pickup trucks, artists are necessarily reliant on tour buses, and a passel of key recordings — from Hank Williams’ “Lost Highway” to Willie Nelson’s “On the Road Again” — are tied up in travel.

So is Jordan Harvey’s “Along for the Ride,” a sunshiny piece of ear candy that distills a commute from Alabama to Nashville into a three-minute musical journey with inspirational debts to Keith Urban, Rascal Flatts, Lionel Richie and Beyoncé.

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“I’m a very melody-driven human,” says Harvey, a Scottish-born former member of King Calaway. “Melody makes you feel, and then it’s the lyric that takes you over the line.”

“Along for the Ride” is built around an ultra-hooky chorus melody that Harvey developed while driving north with his fiancée, Madison Fendley, from her parents’ home in lower Alabama for a songwriting session on Feb. 10, 2022. The upbeat musical phrases worked in tandem with a series of “pushes” — three instrumental notes that propel the energy from one phrase to the next. Those pushes borrowed from the syncopation of Richie’s “All Night Long (All Night).” And the images for Harvey’s song likewise came straight out of Fendley’s joy while riding in the passenger seat.

“This Beyoncé song came on, and she’s singing along and her hands are out the window, and I’m like, ‘You’re the most beautiful person,’ ” he remembers. “I was back out to the write that night, and I knew there was something there.”

Songwriter-producer Jason Massey (Kelsea Ballerini, Mickey Guyton) hosted the appointment, which included James McNair (“Going, Going, Gone,” “Lovin’ On You”), in a studio on his property. “There’s a chicken pen with like 10 chickens — you couldn’t get much more country than that, could you?” deadpans Harvey. “As you’re writing a song, you hear the chickens — ‘B-caw, b-caw’ — which was pretty awesome, and pretty random.”

Harvey introduced his musical foundation, which was quickly moved to the most prominent part of the song. “Jordan was humming that melody maybe an octave below where it is [now], thinking it was like a verse,” Massey recalls. “We’re like, ‘That sounds like a chorus.’ ”

Harvey relayed how positive and inspired the trip had been and noted that he wanted to write a song with an automotive vibe along the lines of Urban’s “Days Go By” or Rascal Flatts’ “Fast Cars and Freedom.” McNair offered the title, and when they fished for a setup line, McNair also served the full twist: “I may have my hands on the wheel/ But I’m just along for the ride.” Key in making it work was to present it in a way that fans could relate to either of the song’s two characters in present tense.

“I remember trying to describe her enough to make it feel good, where it puts the listener [in the role of] the guy driving, or the girl that’s along for the ride,” says McNair. “And we wanted to keep it very fiercely in the moment.”

Harvey was conscientious about populating the song with images that fit his relationship — it recognizes her Alabama roots, for example — and he hinted at her background as a dancer with an entertainment-related phrase in the chorus. “I’ve never heard anyone say, ‘Paparazzi Hollywood smile’ in a country song,” he says. “It phonetically matches the first line, and it felt right to put it in there when we sang it. It just pops off the tongue.”

They pitched the opening lines much lower than the chorus, creating a natural arc in the song’s construction, and McNair fashioned a key pre-chorus line, “Hearts burnin’ hotter than the gasoline,” that was so strong they reused it for a bridge.

“What really separates a great song from just an undeniable song is if you can have different parts that you can pull out of the song and they’re equally as hooky — like, hooky verse, hooky pre-chorus and hooky chorus,” says McNair. “That phrasing, how it goes into the pre-chorus, once we landed on that, that’s when we knew we had it locked in.”

Massey started lightly producing the demo during the co-write, then worked in more depth later, with keyboards, bass, guitar and programmed drums. He also included a banjo, treating it with an echo effect that transforms its clunky nature into a sound that emulates the glitter of a paparazzi-inhabited red carpet or the stars “fallin’ like diamonds” in verse two.

“The verse definitely has some more reverb, and I think it’s filtered out some high frequencies,” he says. “So the banjo in the verse is a different treatment than the banjo on the chorus.”

Massey called on several other musicians to make individual changes for the final version. Evan Hutchings replaced the programmed drums with a real kit, while Justin Ostrander fitted in a short solo that ends with twin Southern-rock inspired guitars. Alex Wright added extra keyboard textures, too. Harvey cut his rangy vocals on his own back in Alabama, though after Massey got the file, he persuaded Harvey to do a second remote vocal session, where they Americanized some of his enunciations a little more.

“When he initially sent me the vocals, I don’t even remember how he pronounced ‘paparazzi,’ but it was really weird,” recalls Massey with a laugh. “It was just not how we pronounce it here. I sat on the phone trying to coach him on that for a minute.”

Harvey did a separate version of the end of verse two, changing the melody and dovetailing with his own chorus performance, and he piled up more than seven different tracks with ad-libs. Massey contributed extra harmony vocals. Harvey heard final mixes of “Along for the Ride” during his radio promotion tour — he listened to one key version in the middle of a busy airport — and he got important feedback in those station visits.

“I had this song in my arsenal. Everyone loved the song — I really loved the song — there was no denying that this was going to be a single,” Harvey says. “But when I started doing my radio tour, people at radio said, ‘Oh my God, man, we’re dying for tempo.’ My second station, I played it and the guy was like, ‘Give it to me right now, I’ll play it.’ ”

Broken Bow released it to country radio via PlayMPE on Valentine’s Day. After developing “Along for the Ride” through the pandemic, performing it for actual crowds on the road underscores his belief in the song’s melodic power.

“Just seeing people like, ‘Well, I love this,’” he says. “It’s so rewarding when it’s a pen and pencil on a desk, or in a studio with a guitar and a couple of boys. But to take it out and have a finished product that people want, that’s the best feeling in the world.”

Two former Universal Music Group Nashville senior executives, Rachel Fontenot and Katie Dean, are launching the Nashville-based independent label Leo33, Billboard can reveal.

Dean spent the last 18 years at UMG Nashville, most recently serving as senior vp of promotion for MCA Records Nashville. Fontenot most recently served as vp of marketing and artist development at UMG Nashville, a role she held since 2020.

Leo33’s team also includes Daniel Lee, former president of artist development company Altadena (which Lee co-founded with the late songwriter/producer busbee), as well as former Downtown Music Nashville senior creative director Natalie Osborne.

“I worked at a major for half of my adult life and I loved every minute of it,” Dean tells Billboard. “But in the digital age you have the ability for artists to go directly to the consumer. With the majors having to do the volume [of music] that they have to do, you lose a bit of the development process and at some point, it becomes more air traffic control than actual individual focus. This is an artist development-focused label.”

Leo33 will reveal artist signings in the coming months. The label’s signings will include commercial country artists, Dean says, but will also allow for a broader palette of sounds.

“Some of the artists we sign will be very radio-driven; others will not,” Dean says. “I love radio. You can’t beat the recognition that radio delivers, but that’s not necessarily every artist’s goal. I love that challenge of, in addition to radio responsibilities, finding new ways to reach artists’ goals. Our strategies will be agile.”

“The genre lines are blurred, especially when you are playing in these other musical spaces outside of commercial country radio,” Fontenot says. “It’s wonderful because it expands the format…I feel like we are in a sort of renaissance time in terms of making music that moves you without having to assign a specific genre. It’s exciting and challenging.”

Pictured: Daniel Lee, Natalie Osborne, Katie Dean and Rachel Fontenot

Robby Klein

Leo33 will house A&R, marketing, streaming and promotion services.

“We have many of the same resources of a major label, but the focus on agility of an independent label,” Dean adds. “We are all marketing and artist development people at our core.”

Backing for the new label comes from Firebird Music and Red Light Ventures.

“We are happy to be associated with both companies,” Fontenot says. “They have successful track records and provide the resources we need, while allowing us to be autonomous and independent.”

Leo33 takes its name from the constellation Leo.

“When you talk about being courageous, agile, and the lions forming a pride to protect, that’s what we want to do for our artists,” Fontenot tells Billboard, adding that “33” is a nod to the long-playing vinyl format, as well as company’s vision of looking at an entire body of work in terms of how the label treats artists.

“We are treating this very much as a holistic experience for the artist,” Dean says. “There’s also this nod to the nostalgic, but also to the future.”

Leo33’s offices will open later this year in Nashville’s Wedgewood-Houston neighborhood. The label plans to slowly add staff as they scale up their roster.

“We both have an entrepreneurial spirit, and I feel like that will be the face of the future, just based on how the business has evolved,” Fontenot says. “We are all going to wear a lot of hats and all work to promote our artists in various ways, with the idea that the collective work is going to be unstoppable.”

Courtesy of Leo33

On Monday (April 3), Tanya Tucker was announced as one of the Country Music Hall of Fame’s newest inductee-elects, alongside Patty Loveless and songwriter Bob McDill. The two-time Grammy winner Tucker wasted no time adding to the heralded moment, revealing her upcoming album, Sweet Western Sound, will release June 2 via Fantasy Records.

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The 10-song set will reunite Tucker with producers Brandi Carlile and Shooter Jennings, who helmed her 2019 album While I’m Livin’, the project that garnered Tucker her first Grammy wins for best country album, as well as best country song, for its single “Bring My Flowers Now.”

“Sweet Western Sound is another revelation and I’m excited to see what folks think of our new endeavor,” said Tucker said via a statement. “It’s ALWAYS a trip working with Brandi and Shooter. I didn’t know if we’d be working together again on a new album after While I’m Livin’!! But we did it! Lots of new things we did this time and I even co-wrote some of the songs, which means a lot to me. Brandi says we’re MAGIC together, and I’m starting to believe her!!!!”  

The Phil and Tim Hanseroth-written track “Kindness” leads the project, which also features contributions from Elton John’s longtime collaborator Bernie Taupin, Allison Russell’s Birds of Chicago bandmate JT Nero, Billy Don Burns and Craig Dillingham. A voicemail-generated rhyme from Tucker’s hero and friend, the late Billy Joe Shaver, opens and closes the album.

In addition to contributing production and co-writing four songs on the project, Carlile lends her voice to the track “Breakfast in Birmingham,” which Carlile co-wrote with Taupin. Sweet Western Sound also includes the previously released song “Ready As I’ll Never Be,” which also served as the closing song to Tucker’s 2022 documentary, The Return of Tanya Tucker, Featuring Brandi Carlile.

Tucker is also slated to headline two concerts at Nashville’s Ryman Auditorium, set for June 3-4.

See her announcement and the tracklist for Sweet Western Sound below:

“Tanya” (written by Billy Joe Shaver, Tanya Tucker)

“Kindness” (written by Tim Hanseroth, Phil Hanseroth)

“Breakfast In Birmingham,” featuring Brandi Carlile (written by Brandi Carlile, Bernie Taupin)

“Waltz Across a Moment” (written by Shooter Jennings)

“Ready As I’ll Never Be” (written by Brandi Carlile, Tanya Tucker)

“The List” (written by Brandi Carlile, Tanya Tucker)

“Letter to Linda” (written by Tanya Tucker, Shooter Jennings)

“City of Gold” (written by JT Nero)

“That Wasn’t Me” (written by Brandi Carlile, Tim Hanseroth, Phil Hanseroth)

“When the Rodeo Is Over (Where Do the Cowboys Go?)” (written by Billy Don Burns, Craig Dillingham)

Jelly Roll took home three accolades during Sunday’s CMT Music Awards, becoming the winningest artist of the evening. The rapper-turned-singer won male video of the year, breakthrough male video of the year (both for his “Son of a Sinner” music video) and CMT digital-first performance of the year for his performance of “Son of a Sinner” on CMT All Access.

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After the show, Jelly Roll’s wife, model and podcast host Bunnie XO, posted a sweet tribute to her husband on Instagram. She included a photo showing Jelly Roll with his head resting against his head as he held onto the railing in front of him.

“An anomaly: Something that deviates from what is standard, normal or expected,” she wrote in an Instagram post in tribute to Jelly Roll. “You my sweet other half, are just that. A man that was told no every corner he turned only to hit ‘em with that Nashville shuck & come out on top every time. I always tell you you have a horseshoe stuck up your ass, but that isn’t it baby. This is sheer will to spread light, to move mountains, to touch broken souls with your voice, to break generational traumas & set examples for the future. In short, you are the game changer papas. You were sent here to destroy stereotypes & blaze the trail for all the have nots.

“Saying I’m proud of you has to be so redundant after all these years, so tonite, per usual- I stand in awe of you. The pied piper of lost souls, the melancholy maestro.. tonite was your night. Hell if we’re being honest, 2023 has been your YEAR. You filled their hearts with love & brought ‘em to church handsome. Can’t wait to see what’s next.”

Jelly Roll performed his new single “Need a Favor” on Sunday’s CMT Music Awards, backed by a gospel choir. “Need a Favor” is currently at No. 32 on Billboard‘s Country Airplay chart. Jelly Roll was also among those featured in the New Faces of Country Music Show during this year’s Country Radio Seminar. On June 2, he will release his new album Whitsitt Chapel.