Columbia Records
Over the past decade-plus, few artists have become as much of a creative, cultural and economic force in the entertainment industry at large as Tyler, the Creator. Emerging from the hip-hop-meets-everything collective Odd Future, he has continued to innovate and expand the boundaries of his career each year, whether it be in fashion, festivals or with the type of music he puts out into the world — with plenty of recognition, and accolades, coming his way as a result.
But these past two weeks have topped even that. With the release of his latest album, CHROMAKOPIA — which dropped on Oct. 28, a Monday, bucking the industry norm of Friday — Tyler earned the biggest debut week of his career, with 299,500 equivalent album units earned — even more impressive given that it was achieved in just four days of the tracking week. Now, he’s landed a second straight week atop the Billboard 200, with another 160,000 equivalent album units — his first time spending back-to-back weeks at No. 1 on the albums chart in his career. And that success helps Columbia Records’ vp of marketing Victoria White-Mason earn the title of Billboard’s Executive of the Week.
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Here, White-Mason discusses the strategy that went into the release — including the much-discussed Monday debut — and how Tyler has been able to grow himself as an artist and a businessman so effectively through the years. “It’s clear that Tyler is truly an artist in every sense of the word, and he extends his taste level and ingenuity into all the verticals he touches,” White-Mason says. “Whether it’s fashion, business or film, he’s going to bring perspective that is shaped by curiosity and an enduring sense of wonder.”
This week, Tyler, the Creator’s CHROMAKOPIA spent its second week at No. 1 on the Billboard 200 after debuting at the spot last week, making it his third chart-topping album. What key decision did you make to help make that happen?
My job as marketing lead was to amplify, scale and make tangible the world of CHROMAKOPIA, which started with the CHROMAKOPIA trucking activation that launched alongside the album announcement. We knew that these shipping containers would be a centerpiece of the overall creative and it sparked the idea to utilize them as moving billboards originating in Tyler, Texas, with pitstops in multiple markets.
The activation was an ambitious endeavor made possible by an immense amount of collaboration across our teams — from complex routing and logistics to daily social touchpoints alongside the truck’s movements and planning experiential elements for fans along the way. The payoff was clear almost immediately upon launch, as the trucks became a movement builder for us.
Most notably, Tyler initially released the album on a Monday, instead of the industry standard Friday, meaning he missed out on three days of the chart week in his debut week. How did that affect your rollout strategy? And how important was the first day in your planning?
With a career-best debut, the numbers indicate that Tyler didn’t miss out on much! His intention for a Monday release was for listeners to start their week with CHROMAKOPIA, on their commute to work or school. By encouraging you to listen as a part of your natural routine at the start of the week, the hope is that you become an active listener in the process.
Of course, shortening the release week is not a natural instinctive idea in today’s market, but it is hard to overstate how remarkable a job Tyler did to create that awareness through visual trailers, touring announcements, live events and more.
At 299,500 equivalent album units, the first week was the biggest of Tyler’s career and the sixth-biggest debut of the year so far. How did you set this up differently from his other projects?
Tyler has always been a first-rate world builder, constantly innovating and transforming, and consistently besting himself in the process. With CHROMAKOPIA, I think we have an album and a campaign that feels almost cumulative in nature. It’s bursting with vulnerability, maturation, peak creative prowess and a pristine level of cohesiveness throughout it all.
CHROMAKOPIA’s success is not an anomaly, it’s the result of all the foundational work he’s done to get to this point. That said, we had a perfect storm of a tapped-in, fully engaged artist, an equally tapped-in and engaged fan base, and an overwhelming desire from fans to be fed.
With 66,000 vinyl sales in its first week, the album was also the third-biggest hip-hop vinyl album since Luminate began tracking sales in 1991. How did vinyl — and physical product in general, given his six CD boxed sets — play a role in this album campaign?
There’s an obvious and immense demand for physical product for this artist and we were fortunate to be able to make it available immediately thanks to the tireless efforts of our Commerce and Release Planning teams. The partnership between Golf Wang, Ceremony of Roses and Columbia Records is as strong as ever. We took all our learned experience to date from his previous releases and strategized the best way to make the strongest impact. Tyler’s standard of exceptional quality and creative cohesiveness were pivotal in helping to create the demand.
How has Tyler’s career grown and developed outside of just the recorded music to the point where you guys were able to set these benchmarks in just four days of release?
Tyler, the Creator is a genius and a generational talent. I don’t say this lightly, or with the slightest bit of hyperbole, and I think it’s starting to be recognized en masse. His ability to envision and, more importantly, manifest the worlds and characters that live inside his mind is truly unparalleled. It’s clear that Tyler is truly an artist in every sense of the word, and he extends his taste level and ingenuity into all the verticals he touches. Whether it’s fashion, business, or film, he’s going to bring perspective that is shaped by curiosity and an enduring sense of wonder.
The album has already spent a second week at No. 1 now. How do you keep the momentum going from here?
Before I had the opportunity to work with Tyler, I came across an interview he did where he talked about the importance of promoting your work. He told aspiring artists to be proud of the work they made and to never stop being a passionate advocate for your art. Tyler’s conviction and candor always stuck with me and now, years later, it is truly inspiring to witness his commitment to his craft firsthand.
CHROMAKOPIA’s momentum will continue to be sustained by that commitment. Look at Tyler’s activity in the 11 days since release and you’ll see that he is promoting the work authentically through his connection to his fans. What he’s encouraging is an ongoing conversation around the feelings that this music evokes and the connection that it helps create. On top of that, you have a massive world tour that will continue to expand the world of CHROMAKOPIA.
BLACKPINK member Jennie has signed to Columbia Records as a solo artist in partnership with her record label and entertainment company ODDATELIER, it was announced Sunday (Sept. 8). The singer is slated to release a new solo single in October. The news follows last December’s revelation that all BLACKPINK members had split with their label, […]
Ron Perry, chairman/CEO of Columbia Records, will receive the 2024 Music Visionary of the Year Award at the UJA-Federation of New York’s luncheon this spring. The award recognizes Perry’s professional accomplishments and commitment to philanthropy.
“We are thrilled to honor Ron as our 2024 UJA Music Visionary of the Year,” Daniel Glass, founder/CEO of Glassnote Records, chair of UJA’s music division and co-chair of UJA’s overall entertainment division, said in a statement. “Ron is one of the new leaders of our industry. Throughout his career, Ron stays close to songwriters and artists. He has proven himself to be a true trailblazer and ‘song person’ — the greatest compliment a music executive can get.”
Recent honorees include Sony Music Group CEO Rob Stringer; Amazon Music vp Steve Boom; SiriusXM president/chief content officer Scott Greenstein; and Universal Music Group executive vp Michele Anthony, as well as Doug Davis; Avery and Monte Lipman; Bob Pittman, Rich Bressler, John Sykes and Tom Poleman; Troy Carter and Daniel Ek; Fred Davis and Daniel Glass; Tom Corson and Peter Edge; Jody Gerson and Jon Platt; Julie Greenwald and Craig Kallman; Charles Goldstuck and Kevin Liles; Barry Weiss; and Clive Davis.
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As chairman and CEO of Columbia Records since 2018, Perry oversees a diverse roster of artists including AC/DC, Adele, Beyoncé, Barbra Streisand, Billy Joel, Blink-182, Bob Dylan, Bruce Springsteen, Central Cee, Depeche Mode, Halsey, Harry Styles, The Kid LAROI, Lil Nas X, Miley Cyrus, Pharrell Williams, Rosalía and Tyler the Creator.
Prior to Columbia Records, Perry was the president and partner of SONGS Music Publishing, where he signed The Weeknd, XXXtentacion, Lorde, Diplo and others before the company’s sale to Kobalt in December 2017.
Funds raised at the luncheon will go toward UJA’s annual campaign supporting the year-round work of confronting antisemitism, promoting inclusion and caring for New Yorkers of all backgrounds. A portion of the proceeds will also support UJA’s Music for Youth, which helps thousands of young people connect to life-changing music programs.
Working with a network of hundreds of nonprofits, UJA extends its reach from New York to Israel to nearly 70 other countries around the world, touching the lives of 4.5 million people annually. Every year, UJA-Federation provides approximately $180 million in grants.
Columbia Records announced Joe Gallo‘s promotion to GM on Wednesday (Jan. 10). Gallo, who started at the label more than a decade ago, previously held the position of executive vp/head of sales. “Spending the last ten years in a commercial role allowed me to work with teams across the label and its storied roster,” Gallo […]
High-flying former Columbia Records executive Jay Schumer joins Island Records, where he’s named as executive VP, head of marketing & business development.
Announced today (Nov. 8), Schumer will oversee all marketing initiatives for the label’s frontline roster and historic catalog. Based in New York, he reports to Mike Alexander, GM, Island Records.
Justin Eshak and Imran Majid, co-CEOs of Island Records, welcomed the new recruit as one of the top creative minds in the business.
“Jay is one of the most creative, experienced, and respected executives in the industry today. He’s also a music fan first. His passion and dedication to artists and artistry is a huge addition to the Island staff, artists, and our partners,” comment Eshak.
Schumer’s ability to “foster creativity while executing strategic planning is unmatched in every campaign he touches,” adds Majid. “Nothing speaks louder than the relationship he has with his artists and the global success they have had.”
Schumer’s appointment follows the recent decision by ex-head of marketing Sharon Timure to “pursue new opportunities” after 19 years at the label, reads a company statement.
At Columbia Records, Schumer served as senior VP / co-head of marketing, and earned the title of Billboard’s Executive of the Week in 2021, following his contributions to the chart-topping success of Tyler, The Creator, Polo G, and campaigns for Miley Cyrus, blink-182, Pharrell, AC/DC, Dominic Fike and others.
In his new role, Schumer is reunited with Eshak and Majid, whom he worked closely with at Columbia Records, a division of Sony Music.
“I’m so appreciative that Imran and Justin have given me this opportunity to be a part of the exciting culture they’re building at Island.” Schumer comments. “I couldn’t be more honored to reconnect with them at such an iconic and historic label, shaping the future together. I’m thrilled to be working with an incredible roster of artists, staff and the leadership of Justin, Imran and Mike.”
In a year that’s been dominated by familiar albums and re-releases at the top of the Billboard 200 chart, this week served up a refreshing new No. 1: veteran punk rock band blink-182, which returned with the album One More Time and scored its first placement atop the tally with its original lineup — Tom DeLonge, Mark Hoppus and Travis Barker — since 2001.
The album’s coronation was not a flash-in-the-pan, news cycle nostalgia play. Instead, it was the result of a year-long reunion and rollout plan that included a massive world tour, a string of singles and a behind-the-scenes video series with hundreds of thousands of views that both allowed the band’s original fans to get a glimpse inside the lives of their longtime heroes and brought in new fans drawn to the group’s irreverent humor and oddball visuals. For a group that came of age in the heyday of MTV — and was well-known for its provocative and hilarious music videos — the visual element was a key part of re-engaging that fan base, helping earn Columbia Records senior vp of video production Saul Levitz the title of Billboard’s Executive of the Week.
Here, Levitz breaks down the content plan behind the group’s big comeback, the nostalgia factor of a beloved band’s reunion, how the visuals reflected the music and more. “We wanted to bring context and emotion to every visual,” Levitz says. “Whether it be the album trailers or music videos, we needed to bring the audience into the cathartic moment that the band was going through.”
This week, blink-182’s One More Time debuted at No. 1 on the Billboard 200, the group’s first No. 1 with its original lineup since 2001. What key decisions did you make to help make that happen?
We wanted to bring context and emotion to every visual. Whether it be the album trailers or music videos, we needed to bring the audience into the cathartic moment that the band was going through. When Ron [Perry, Columbia chairman/CEO] first sent across the song “One More Time” I cried every time I listened to it and felt the visuals needed to match this place it was taking the listener. Both because the band was processing their own lives with a directness they hadn’t before and also because it’s a universal message that can be applied to any relationship that has gone silent due to ego, mismanagement, or just time letting it slip away.
blink obviously has been around a long time, but it had been years since they released an album. How did you approach the content given that history?
There’s always a pull between nostalgia and making things feel fresh and modern. The modern approach usually wins out because no artist wants to rest on their laurels when rolling out new music. But this time it felt more appropriate because the band was acknowledging their past in a way that confirmed a lot of what the fan base had been thinking in their heads but never heard them say to each other. Never had I seen the fan base live vicariously through each member’s journey. They saw a piece of themselves in Tom, Mark or Travis’s personal journey, so we had to acknowledge that and not make it seem like it didn’t mean anything.
blink’s original incarnation was also at the height of the music-video era, and many of their videos are iconic. How did you balance that track record with bringing in new elements for this project?
Oh man, this is the best part of the job — living up to expectations and a visual history. We literally went inside so many of these iconic music videos for the “One More Time” video so this process was less about living up to those videos and more about celebrating them. There is so much expectation for their videos to be funny and self-aware. The band wanted to push beyond this expectation, though. Their personalities have also evolved so much that as soon as something felt too much like something the old blink-182 would do it stopped feeling fresh. But trust that Tom kept things OG on set with the humor and personality that people remember the band for.
This album also had an extended rollout, with the first single being released a full year before the album. How did that help you develop and roll out the content for it?
Being on the “EDGING” set was a revelation. The band hadn’t played together in forever, and even though they were playing to track there was something so clear about how they all locked in musically together and how their personalities melded together to create this nexus of what the band was. I remember being on set and thinking, “How could these guys ever have not been together?” It seemed so effortless and perfect the way they complemented each other through friendship and music. And Cole Bennett did a tremendous job with the video having the POV of a younger fan who has embraced the band’s legacy and sees their influence on a ton of new artists in genres you wouldn’t expect. It’s rare that you have a gap this long between a first single and then the album, but it certainly made us realize early the power the band had in this trinity coming together.
In a way, this entire project could be seen as a throwback: an extended rollout strategy, big radio singles, a major tour around the world and a beloved rock band topping the charts. What’s the significance of that in this era of the music industry, when things are often on much tighter timelines and rock rarely reaches No. 1?
I attribute the success as much to the music just being f—ing great and everyone seeing a part of themselves in the journey of these three individuals that come together and put aside their differences and find that spark again that made them special and unique and beloved. It was amazing to have the amount of time needed to get everything right, and that is rare nowadays, but without those other elements being in place the time is irrelevant. This album is less about the story of rock returning and more about how the audience can see themselves within artists that share so much of themselves and their journey. If you can make them cry, you’ve got something.
Halsey has signed a new recording deal with Columbia Records, the label announced today (June 14). The news comes two months after the singer’s managers announced they had parted ways with Capitol Records after eight years, a decision managers Jason Aron and Anthony Li of Anti-Pop called “bittersweet” at the time. Halsey released four albums […]
Better Noise Music has announced several new leadership changes. Founder Allen Kovac (New York) is now chairman of the label, Dan Waite (London) has been named CEO and Steve Kline (New York) has added the title of president to his existing COO title. Better Noise’s roster includes mainstream rock acts such as Five Finger Death Punch, Dirty Heads, The Hu and Asking Alexandria.
In a statement, Kovac, who was included on Billboard‘s 2022 Indie Power Players list, said the label “is continuing to grow our international cumulative sales through our global offices.” Billboard named Better Noise the No. 1 mainstream rock airplay label and No. 1 mainstream rock airplay imprint of 2022.
“In this new role,” said Waite, “I’ll aim to maximize the careers and album consumption of our signed acts on our label as we grow the label, expanding through new signings, opening up new markets and working closely with the amazing specialists that we have in each department at BNM which has kept us #1 Rock Label for the last five years.”
Kline, who has been Better Noise’s COO since 2016, has worked for 18 years under the Kovac Media umbrella, first at artist management firm 10th Street Entertainment. “I want to thank Allen for putting his faith in me, as he has over the past 19 years, in this enhanced role at Better Noise,” said Kline. “I am incredibly excited to work with Allen and Dan in leading our amazing global team to future success.”
Nicole Kim was named vp of A&R at Columbia Records. Kim arrives at the label from Big Hit Music/HYBE, where she served as head of A&R and head of creative for BTS. During her more than five-year tenure at the Korean company, she worked on BTS’ collaborations with Coldplay, Halsey, Nicki Minaj, Megan Thee Stallion and more. Prior to Big Hit/HYBE, she held creative roles at Starship Entertainment and Sony Music Publishing Korea. Kim will be based out of Columbia’s Los Angeles office and can be reached at nicole.kim@sonymusic.com.
Shahendra Ohneswere was named to the newly-created role of head of creative strategy at Island Records, where he will lead overall creative strategy and digital marketing initiatives for the label. He is based in New York and will report to co-CEOs Imran Majid and Justin Eshak. Ohneswere joins Island from Columbia, where he has served as senior vp of content development/co-head of digital marketing since 2018. He was named to Billboard‘s R&B/Hip-Hop Power Players lists in 2021 and 2022.
Jennifer Cabalquinto was named CFO at EMPIRE, where she will oversee all day-to-day and long-term financial planning and accounting operations while strategizing the company’s expansion into sports, video games, TV/film and live entertainment. She has held CFO positions at 2K Games, Universal Studios Hollywood, Telemundo and the Golden State Warriors.
Garrett Levin is stepping down from his role as president/CEO of The Digital Media Association (DiMA) as he plots a move to Geneva, Switzerland, where he will relocate this summer due to his wife’s job. Levin will continue leading the organization through his departure as the DiMA board searches for a successor. “I have been honored to lead this organization over the past four-plus years and am deeply proud of our many successes during that time,” said Levin on LinkedIn. “We reached a landmark settlement with music publishers and songwriters, continued the important work of turning the Music Modernization Act into operational reality, forged stronger relationships between streaming services and other music stakeholders, and continuously told the story of the vital role that streaming plays in today’s music industry.”
Virgin Music Group announced the promotion of three executives: Leslie Cooper to senior vp of artist development and special projects, Marisa Di Frisco to vp of national promotion and Lauren Holman to vp of streaming marketing. In her new role, the Los Angeles-based Cooper will oversee K-pop releases while also identifying new artist development opportunities within the company and leading collaborative efforts in that area. The New York-based Di Frisco will continue overseeing promotion campaigns at Alternative, Rock, AAA and Non-commercial/College radio. The Los Angeles-based Holman, finally, will lead the streaming and playlisting strategy team. Cooper can be reached at Leslie.Cooper@virginmusic.com, Di Frisco can be reached at marisa.difrisco@virginmusic.com and Holman can be reached at lauren.holman@virginmusic.com.
Warner Chappell Production Music (WCPM) launched SCOREMONGERS, a new music resource that includes a premium underscore label and custom music-to-picture services. Led by WCPM head of production Pat Weaver, the SCOREMONGERS team includes WCPM producers and composers such as newcomer Sean Gould and existing WCPM staffer Scott Reinwand, who assists in overseeing all SCOREMONGERS music services, including custom music-to-picture, music customization and music editing to picture. The company launches with more than 60 albums and over 10 genres inspired by trending films and TV series, including “companion albums with wide tonal range, complimentary palettes, transitions, and recurring themes, along with extensive stem and submix options,” according to a press release. The music was created by film and TV composers including Michael Brook, Lisbeth Scott, Greg Tripi, Tony Morales and John Kaefer. Weaver can be reached at pat@scoremongers.io, Gould can be reached at sean@scoremongers.io and Reinwand can be reached at scott@scoremongers.io.
Elizabeth “Beth” Heidt was promoted to chief marketing officer at Gibson Brands, where she will join the leadership team; she was previously vp of cultural influence. In her new role, Heidt will oversee Gibson Brands’ global brand and marketing teams, entertainment and artist relations, social media, partnerships, public relations, multi-media divisions and the Gibson Gives Foundation.
Rostrum Records founder/CEO Benjy Grinberg launched Rostrum Pacific, a parent company that will incorporate an expanding portfolio of entertainment properties, including a soon-to-be-announced catalog marketing agency. Longtime Rostrum Records GM Jonathan Partch will lead Rostrum Pacific as COO; he can be reached at jonathan@rostrum.com.
ONErpm launched a digital strategy department and tapped longtime staffer Casey Childers to lead it. The Nashville-based Childers was most recently senior project manager at the company. “Our goal is to be able to provide the help artists need to grow their social footprint in a way that is true and organic to them,” said ONErpm head of U.S. marketing Jenna LoMonaco in a statement. “With Casey and the Digital Strategy team’s work, we can now provide hands-on help with social growth, engagement, and new forms of revenue.” Childers can be reached at casey@onerpm.com.
Donald Robins was named director of promotion at Warner Music Canada, where he will lead the company’s promotion team. Robins has worked in radio promotion his entire career; he joined Warner Music Canada in 2006 as a promotion representative for Quebec.
Electronic dance music festival Tomorrowland launched CORE Records, a boutique record label that will focus on “crossing and fusing genres, cultures and boundaries,” according to a press release. CORE, which will work closely with partners Virgin Music/Universal Music Group, will be led by Michel Van Buyten, who oversees Tomorrowland’s music division, including the Tomorrowland Music label. He will be joined by the newly-appointed Pieter-Jan Nuytten, who will serve as CORE’s dedicated A&R manager; Nuytten arrives at the label from PIAS/Strictly Confidential Music Publishing. The label’s first signings including Berlin-based solo dandy producer Afriqua and Belgian electronic duo Mosley Jr; both will perform at CORE Festival in Brussels on May 28. Van Buyten can be reached at michel.vanbuyten@tomorrowland.com and Nuytten can be reached at jan.nuytten@tomorrowland.com.
Steve Tadlock was named senior vp of venue relations at LiveCo, where he will manage facility relationships, content-backed booking deals and continue driving the company’s growth. Mark Dinerstein was also promoted from executive vp to president of LiveCo’s newly-formed corporate development group, where he will oversee the development and execution of company-wide initiatives and new acquisitions, venue deals, strategic partnerships and more. Tadlock joins LiveCo from ASM Global, where he most recently served as GM of Pechanga Arena in San Diego.
Amber Davis was promoted to senior vp at Warner Chappell Music UK, where she will take on a broader role in shaping the publisher’s overall U.K. strategy while continuing to oversee the A&R department as head of A&R. David will report to Warner Chappell Music UK managing director Shani Gonzales.
Donna Vergies was appointed vp of international marketing at Chrysalis Records/Blue Raincoat Music, where she joins the staff full-time following her previous position as a freelance international consultant for the company. Based in London, Vergies will work with artists on the Chrysalis/Blue Raincot roster, overseeing international campaigns and managing relationships with the company’s global partners and distributors. She can be reached at Donna@blueraincoatmusic.com.
Shannan Hatch was promoted from vp of creative serivces to senior vp/head of Nashville creative at SESAC, where she has worked for more than 20 years. In the role, Hatch will continue leading the Nashville-based creative services team while working closely with SESAC senior management to support creator-focused initiatives. She can be reached at shatch@sesac.com.
Rodrigo Dominguez was promoted to managing director of peermusic Spain and Portugal; he previously served as managing director of Portugal alone. He continues to hold the title of Latin American creative coordinator, managing activities for peermusic’s network of operations in those territories. Dominguez is based in Lisbon and Madrid and can be reached at rfernandes@peermusic.com.
Danny Berkeley-Scott was named vp at music management company Hallwood Media, where he will look to grow the firm with signings and in-house brand partnerships. In addition to launching Hallwood’s engineer management division, Berkeley-Scott oversees partnerships with Headspace, Bandlab and Soundwide.
FaZe Clan head of communications Chelsey Northern departed the youth gaming and lifestyle company to lead her recently-established public relations company The Untold, which will represent FaZe Clan along with clients including Deadfellaz, Proof Holding, Futureverse and the innovation teams at Warner Music Group and Atlantic Records.
Hillary Smoot joined the Schneider Rondan Organization as Las Vegas director/senior account executive. She brings her clients from the entertainment and hospitality worlds, including Feld Entertainment. Smoot was most recently recruited to create Red Moon PR, overseeing public relations campaigns for Los Angeles’ Viper Room, El Dorado Cantina and Red Mercury Entertainment shows including Purple Reign and MJ Live.
Joe Davis joined entertainment, business and financial management firm KBFM to lead its newly-established in-house tax department. Davis will merge his CPA firm, BootstrapTax, with KBFM. He will support the firm’s clients with all tax matters while overseeing accounting and tax planning for several small businesses and entrepreneurs both within and outside the music industry. He can be reached at joe@kbfmgmt.com.
Boundary-pushing pop artist Grimes has left Columbia Records, according to a source from the label. The singer’s longtime manager, Daouda Leonard, confirmed the news.
The Canadian musician signed with Columbia in March 2021, marking her first major label deal after releasing five albums on independent labels prior. Geidi Primes and Halfaxa both arrived in 2010 on Canadian indie Arbutus Records, while her last three albums — Visions (2012), Art Angels (2015) and Miss Anthropocene (2020) — were released on 4AD.
Visions hit No. 98 on the Billboard 200 and No. 17 on Billboard‘s Top Alternative Albums chart. Art Angeles landed at No. 36 on the Billboard 200 and topped the Top Alternative Albums chart. And Miss Anthropocene hit No. 32 on the Billboard 200, No. 4 on Top Alternative Albums and No. 1 on the Top Dance/Electronic Albums chart.
Grimes has long teased her forthcoming sixth album, BOOK 1, offering many status updates during her time at Columbia. Last fall she even shared on social media that the project was done and may be released in two parts.
“Album is done we’re mixing. My friend and I. perfected the last song in the plastic surgery clinic cuz they wouldn’t let me leave and we were laughing that this was the most Hollywood moment of all time. I have 20 songs so maybe BOOK 1 and BOOK 2? Deciding format/ tracklist,” she wrote on Twitter.
Last month, Grimes offered a sneak peek into the long-awaited album during her performance at Miami’s Ultra Music Festival. During the set, she also unveiled her latest venture, ELF.TECH, an app and web-based operating system, as well as unveiled Grimes Gen 1 Avatars, the first series of her own virtual artificial intelligence avatars.
Over the weekend, Grimes took to Twitter to voice her support of A.I. Posting a screenshot of an article about fake hits by Drake and The Weekend, made using A.I., Grimes wrote: “I’ll split 50% royalties on any successful AI generated song that uses my voice. Same deal as I would with any artist i collab with. Feel free to use my voice without penalty. I have no label and no legal bindings.”
Jenifer Mallory has been promoted to president of Columbia Records, the company announced today (Jan. 31). Mallory, who has been executive vp/general manager of the label since 2018, will continue to report to chairman/CEO Ron Perry.
Mallory has been at Columbia Records and Sony Music since 2006, when she joined and rose through a series of marketing roles over the years. She became senior vp of international at Sony in 2015, leading global campaigns for Sony artists at RCA, Columbia and Epic, before rising to executive vp of international three years later, then joining Perry as part of Columbia’s leadership team.
In her new role, she will continue to have oversight of marketing, publicity, digital, brand partnerships, licensing and video departments at Columbia, the company said.
“I’ve had the privilege of spending much of my career at Columbia Records and am proud of what we have achieved over the past few years,” Mallory said in a statement. “I’m thankful to our incredible staff and most importantly our inspiring artists. I’m forever grateful to Ron Perry and [Sony Music chairman] Rob Stringer for entrusting me with this role and their mentorship. I will continue championing our artists and honor Columbia’s legacy.”
This past year, Perry and Mallory oversaw a huge year for Columbia artists like Harry Styles, Beyoncé and Adele, all of whom are up for album of the year at this coming weekend’s Grammy Awards, as well as with a series of younger artists and burgeoning stars like Rosalia, The Kid LAROI and Lil Nas X.
“Jen’s steadfast championing of artists, extraordinary leadership abilities, and unwavering dedication to Columbia Records makes her truly Presidential,” Perry said in a statement.