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Snoop Dogg and his liquor brand are the new sponsors of an NCAA college football bowl game, thanks to a groundbreaking deal.
The multi-platinum Hip-Hop legend Snoop Dogg is now putting his stamp on the college football landscape. The Arizona Bowl announced that it has entered into a multiyear sponsorship deal with the rapper and his premium spirits brand with producer Dr. Dre to sponsor the bowl game beginning this year. The game will now be called the Snoop Dogg Arizona Bowl Presented by Gin & Juice By Dre and Snoop, and the landmark deal will be the first time that an NCAA Bowl game will have an alcohol partner. Playfly Premier Partnerships, a division of Playfly Sports, will also be a partner in the deal. The bowl game is played between teams from the Mid-American Conference and the Mountain West Conference each year.
“College football fans are exhausted by the constant talk around NIL, conference realignment, coach movement, transfer portal, and super conferences,” Snoop Dogg said in a video on social media. “So it’s time we get back to the roots of college football, what it was focused on — the colleges, the players, the competition, the community, fan experience and the pageantry. Being a fan, coach, supporter of all levels of the game, I’ve sent many players through my SYFL [Snoop Youth Football League] to colleges and the NFL, so it’s only fitting that I step up and help get this thing right.”
The Snoop Dogg Arizona Bowl Presented by Gin & Juice By Dre and Snoop will feature Snoop Dogg promoting a new line of Gin & Juice flavors before the game takes place in Tucson, Arizona, on Dec. 28. The days leading up to kickoff will also see special events being held in the city including charity functions and the SNOOPER Bowl, which will see the top youth football teams from Arizona and California compete for the title. It’s a natural move for Snoop, who founded and runs the Snoop Youth Football League, which has seen 40 kids go on to be professionals in the National Football League.
“We’re thrilled about our groundbreaking partnership with Snoop and Gin & Juice By Dre and Snoop,” said Kym Adair, Executive Director of the Arizona Bowl in the press release. “This year, the Arizona Bowl is bringing sports, libations, and entertainment into a singular bowl game, and we are changing the definition of what a brand partnership is in the NCAA.”
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Source: Cindy Ord / Getty / Deion Sanders
Coach Prime hasn’t coached a game at Colorado yet, but his tenure is off to a rocky start, at least public-wise. His latest comments aren’t helping his case either.
Since his controversial exit from Jackson State University, Deion Sanders has been making his rounds gearing up for this coaching debut at Colorado, hoping he can bring the same energy he had at JSU to the fledgling Buffaloes, who have not been relevant in quite some time but when the season does begin all eyes will be on them to see if Coach Prime can deliver and prove his coaching skills will translate at a D1 school.
During Super Bowl weekend Sanders stopped by the Rich Eisen Show and shared his recruiting philosophy, which is not sitting well with people.
So What Exactly Did Deion Sanders Say?
Well, what’s rubbing many the wrong way, including former NFL players, was Coach Prime’s mental breakdown when it comes to recruiting quarterbacks and other position players like defensive linemen eluding that he prefers his QBs to come from two-parent households and DLs to come from single-parent households because they are hungrier due to their struggle.
“Well, we have different attributes. Smart, tough, fast, disciplined with character. Now, quarterbacks are different,” Sanders told Rich Eisen. “We want mother, father. Dual parent. We want that kid to be 3.5 [GPA] and up because he has to be smart. Not bad decisions off the field at all. Because he has to be a leader of men.”
“Defensive linemen is totally opposite,” said Sanders as he went even deeper into his flawed and racist philosophy. “Single mama, trying to get it, he’s on free lunch,” Sanders added. “I’m talking about just trying to make it. He’s trying to rescue mama. Like mama barely made the flight. And I want him to just go get it. “It’s a whole different attribute that you look for in different positions. And we have that stuff just chronicled. We know what we want, and we go get it.”
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Whether Coach Prime and his recruiting methods were serious or just a joke is unknown, but as noted above, they are not going over well with Black folks.
ESPN NFL analyst Marcus Spears was not feeling Coach Prime’s comments writing in a tweet, “this shit ain’t funny.”
“This is very problematic, and not funny. Notice who is laughing the loudest. Respect for his game/record, but this is full of stereotypes and juvenile thinking. He’s dissing his *own* players,” another tweet read.
Welp.
Coach Prime has yet to respond to the criticism. You can see more reactions in the gallery below.
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Photo: Cindy Ord / Getty
2. Trueeeee
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