State Champ Radio Coca-Cola
Crypto.com Arena in Los Angeles is opening the first ever Coke Studio — a 3,300 square-foot music studio and event space that will feature exclusive branded merchandise and product offerings along with podcast recordings, live performances, artist appearances and more. The Coke Studio is part of a renewed partnership with arena owner AEG, Coca-Cola North […]
All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
Rosalía has a new collaboration dropping with Coca-Cola later this month. The beverage giant and the Grammy-winning, multi-platinum selling singer teamed up for a limited-edition Coca-Cola Creations flavor as part of the Coke Move campaign.
Explore
Explore
See latest videos, charts and news
See latest videos, charts and news
Rosalía co-created the flavor, which serves up a unique twist on the classic taste, at the Coca-Cola headquarters in Georgia. “I went to Atlanta, and tried a thousand flavors and chose aromas,” she told Billboard Español. “The whole process of getting to the flavor that you are looking for is a lot of fun.”
“I gave in to the flavors that awakened something in me,” she added. “The ones that made me close my eyes when I tasted them and that seemed more delicious to me. It reminds me a lot of coconut, my favorite fruit, and one that I have always eaten since I was little.”
The Coca-Cola collab includes an exclusive track, “Lie Like You Love Me,” which dropped on Jan. 27. Meanwhile, the special-edition Coke cans and bottles channel Rosalía’s lively personality, with vibrant colors and doodles hand-drawn by the singer. Additionally, fans scan a QR code on the collectible Coca-Cola Move can or bottle to access the digital Coca-Cola Creations Hub featuring exclusive, behind-the-scenes content from the making of “LLYLM” and more.
“Transformation as a means of self-expression is powerful and resonant for today’s generation, and music is the universal language for transformation” said Oana Vlad, Senior Director, Global Strategy at The Coca-Cola Company. “Partnering with the inspirational and genre-defying Rosalía to bring to life our latest drop under Coca-Cola Creations has been a blast and has broken new ground for Coca-Cola Creations. We hope our collective fans will love this drink!”
Fans will also get a chance to bid on Rosalía memorabilia, including an autographed helmet, tour outfit, poster and other collectibles. Proceeds from the auction will support the Antonio Gala Foundation, a non-profit based in Rosalía’s home country of Spain that provides residency scholarships to young creators.
The new Coca-Cola Move flavor, available in cans and bottles, will be released in the U.S and in Canada on Feb. 20. Coca-Cola previously collaborated with DJ Marshmello on a limited-edition flavor last year. Aside from the signature flavor and limited-edition drops, Coca-Cola offers Coke vanilla, Coke cherry and cherry vanilla.
Rosalía has a lot in the works. Besides the beverage collab, the 30-year-old recording artist will take the stage at Coachella, which kicks off April 14-16. This year’s festival will be headlined by Frank Ocean, Bad Bunny, and BLACKPINK. Other names on the bill include Charlie XCX, Gorillaz, Burna Boy, The Chemical Brothers, Blondie, Becky G, Metro Boomin, Latto, Björk, Kali Uichi, Porter Robinson, Glorilla, Jai Paul and Jackson Wang.
HipHopWired Featured Video
Source: The Coca-Cola Company / The Coca-Cola Company
The art of sampling is taking something previously recorded and rendering it anew by chopping, looping, and other techniques that are the hallmarks of Hip-Hop production. Producers Madlib and Mark Ronson joined forces with The Coca-Cola Company for an innovative EP cleverly titled Recycled Records.
Source: The Coca-Cola Company / The Coca-Cola Company
The Recycled Records campaign launched back in December, putting Oxnard, Calif. native Madlib (Lootpack, Madvilliany, Freddie Gibbs) and London’s Mark Ronson (Amy Winehouse, Wale, Lady Gaga) in charge of sampling a bevy of sounds from a number of recycling centers that are turning used clear plastic bottles into new containers for a bevy of Coca-Cola products.
For years, Sprite, Fresca, and Seagram’s used a distinctive green plastic for their products, and as we learn in a short film narrated by the legendary MC Lyte, those bottles can largely only be used once. With Coca-Cola transitioning to clear bottles, recycling is now easier than ever thus creating less impact on the environment and giving the bottles new life.
The campaign produced the unique seven-track EP full of original tracks from Madlib and Mark Ronson, all of which are sonically different than the other and show off an amazing range of sounds between the pair. Fans can also try their hand at sampling the sounds and producing their own beats using the same library of sounds the Loopdigga (Madlib) and Ronson employed on their respective outings.
Source: The Coca-Cola Company / The Coca-Cola Company
“Sampling is an artform which is constantly regenerating. The tiniest sound, whether from an old record or from the world around us, can inspire an entire piece of music. I learnt from my heroes, DJ Premier and Q-Tip, who all made incredible albums from sampling, and it’s stayed an integral part of my work up until today,” Ronson added in a statement.
Madlib adds, “A great sample doesn’t have to come from other music, it just has to make you move. The thud of a plastic bottle going through a recycling facility is, in its own way, a piece of art, it has the ability to transform. Being able to take sounds from the recycling process that are so different from what I’ve used in the past, and flipping it into a whole new format, is a great example of the versatility of sound. Now any cat has the opportunity to make some dope sounds of their own.”
As the short film highlights, the most random sounds were used to create the samples, including the fizz of a bottle opening, the whirr of a forklift in motion, and the steady hiss of a factory conveyer belt. These music masters used all of their skills to flip these sounds into serious head-nodding bangers.
The campaign is part of Coca-Cola’s wider efforts in waste management under its World Without Waste operation.
To learn more, please visit this link to get more information on Recycled Records and to create your own original soundscape. Kudos to The Coca-Cola Company for its effort in protecting the planet by reducing waste on a global scale.
[embedded content]
—
Photo: Coca-Cola Company
-
Pages
