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Welcome to Billboard Pro’s Trending Up newsletter, where we take a closer look at the songs, artists, curiosities and trends that have caught the music industry’s attention. Some have come out of nowhere, others have taken months to catch on, and all of them could become ubiquitous in the blink of a TikTok clip.

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This week: Tyler, the Creator’s new album already appears to be taking him to a new commercial level, Imogen Heap gets an unexpected video game bump and a dance trend helps a new rap single take off.

Chromakopiamania: Tyler, the Creator’s New Album Off to Huge Start, Results in Whole Catalog Gains

Though Tyler, the Creator essentially split his debut week in half for new album Chromakopia — releasing the album on Monday morning (Oct. 28) at 6:00 ET rather than the usually Friday midnight release — it still looks to be going down as one of the biggest first weeks of his career, and perhaps the very biggest. The tracks from Chromakopia blanketed the top 10 on the daily charts of both Spotify and Apple Music for Monday, with each track drawing streams in the millions — led by album opener “St. Chroma,” which racked up nearly 6.2 million official on-demand U.S. streams in its first day, according to Luminate. (By contrast, Morgan Wallen’s “Love Somebody” — the prior week’s No. 1 Streaming Song — notched just over 2 million streams on Monday.)

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What’s more, anticipation for Chromakopia reached such a fever pitch last week that even Tyler’s older songs were beginning to claim in streams. For the three-day period of Monday to Wednesday last week (Oct. 21-23) — with the rapper announcing the new album, along with the new song “Noid,” on Monday morning — his pre-Chromakopia catalog scored a combined 32.1 million streams, up 29% from the 25 million of the previous three-day period (Oct. 18-20). It seems like 15 years into his acclaimed career, Tyler, the Creator is still just climbing in popularity, with true superstardom maybe in reach as soon as this album cycle. — ANDREW UNTERBERGER

Imogen Heap’s ‘Headlock’ Gets the Gamer Bump, Triples in Streams

Speak for Yourself, the sophomore album by Imogen Heap, became a solo breakthrough upon its 2005 release, earning the idiosyncratic British singer-songwriter a Grammy nod for best new artist following her work as part of the group Frou Frou. And since its release, the album has had a funny way of reappearing in popular culture: “Hide and Seek” has soundtracked several dramatic TV sequences (most notably in The O.C.), Kelly Clarkson covered “Just for Now” for her 2013 holiday album, and Ariana Grande reworked “Goodnight and Go” for 2018’s Sweetener.

Now, the opening track on Speak for Yourself, “Headlock,” is the latest song from the album to be hoisted up years after its release — largely thanks to Mouthwashing, a psychological horror video game that was released last month. Over the past few weeks, TikTok users have been editing clips of the game together and utilizing “Headlock” as a soundtrack, and as a result, the song’s official streams have grown exponentially over the past few weeks.

After the Sept. 26 release of Mouthwashing, “Headlock” earned 555,000 U.S. on-demand streams during the week ending Oct. 10, according to Luminate; that weekly streaming total more than tripled to 1.72 million during the week ending Oct. 24. Heap has never charted on the Hot 100 before, so if the exponential growth of “Headlock” continues, we might see a long-overdue chart achievement; if not, we’ll have to wait for the next Speak for Yourself song to be resurrected (our vote is for “The Walk”!). – JASON LIPSHUTZ

OhThatsMizz Dances His Way to a Breakout Hit With ‘Bumbaaa’

Another week means another dance trend on some corner of TikTok is lifting a song to new streaming heights. According to Luminate, “Bumbaa” — a collaboration between rising rappers OhThatsMizz and SturdyYoungin – has grown 120% in streaming activity over the past two weeks. During the period of Oct. 4-10, the track pulled over 287,000 official on-demand U.S. streams. The following week (Oct. 11-17), that figure jumped by 72% to 495,000 streams earned. Streams for “Bumbaaa” then increased a further 28% during the period of Oct. 18-24, which saw the track pulling just under 635,000 streams. 

Mizz first shared a snippet of the track to his official TikTok page on Sept. 9 to the tune of 80,000 likes and 460,000 views. By Sept. 12, user @kastackzzz created a dance – which largely mimes the song’s lyrics before morphing into a TikTok-ified take on New Orleans’ “trip out” move – and his post has since garnered over 100,000 views. While that number may seem relatively small, it was more than enough to help the dance blow up before the track’s official release on Oct. 4. The official “Bumbaa” TikTok sound now boasts over 580,000 posts, with the majority of them featuring users doing the viral dance. Some famous participants include Emmy-winning actress Storm Reid, 41’s leading lady Jenn Carter (who teased her own freestyle over the beat) and Milwaukee breakout rap star J.P. 

Mizz has already posted about visiting the Capitol Records and 300 Entertainment offices for meetings, so who knows what the future may hold as “Bumbaa” continues to grow. — KYLE DENIS

The Contenders is a midweek column that looks at artists aiming for the top of the Billboard charts, and the strategies behind their efforts. This week, for the upcoming Billboard Hot 100 dated Nov. 9, we look at Shaboozey’s chances to reclaim the top spot for a historic 16th week, and the many competitors trying to get in his way.  

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Shaboozey, “A Bar Song (Tipsy)” (American Dogwood/EMPIRE/Magnolia Music): Every conversation about the Hot 100 for the past three (nearly four) months has had to lead off with Shaboozey’s “A Bar Song (Tipsy),” the surprise breakout country hit that has now gone on a near-historic run of chart dominance. After 15 nonconsecutive frames atop the chart, the song ceded pole position last week to Morgan Wallen’s “Love Somebody” — good timing for Wallen, since his “Last Night” is the 16-week No. 1 that “A Bar Song” is now one week away from tying as the longest-running Hot 100-topper of the 2020s.  

“A Bar Song” remains an extremely strong performer, sliding to No. 3 on both Streaming Songs and Digital Song Sales (due to the debuts of “Love Somebody” and ROSÉ & Bruno Mars’ “APT.” ahead of it on both charts) but remaining No. 1 on Radio Songs for a 13th week. It looks headed for a 14th week atop that chart, and even with its sales and streams continuing to slip this late into its lifespan, they should be strong enough to keep it as the song to beat on the Hot 100 – though this week, a handful of other songs will be in the running to do so.  

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Morgan Wallen, “Love Somebody” (Big Loud/Mercury/Republic): Wallen blocked Shaboozey from tying his 2020s Hot 100 record this week, but next week, he may need some help. “Love Somebody” is expected to recede across the board next week, with streams and sales dipping as is typical of a big new song in its second week – and radio likely also falling back some, as the song received heavily concentrated first-day plays as promotion for the new single by country’s biggest current artist. But its streaming and sales numbers remain sturdy, so as the song likely continues to pick up in airplay from here (with Wallen currently one of the most reliable radio artists in all of popular music), it certainly could contend for the top spot again soon, and possibly for many weeks after. 

Bruno Mars & Lady Gaga, “Die With a Smile” (Streamline/Interscope/Atlantic/ICLG): Since debuting at No. 3 on the Hot 100 back in August, “Die With a Smile” has been milling rather innocuously around the middle of the top 10. But if you’d counted it out as a No. 1 contender, you may have done so prematurely – it appears that this is the week the two pop superstars are making their move to potentially claim the top spot. Two new versions of the song have been released, an instrumental and a “Live From Las Vegas” version, the latter also unveiled with an accompanying live video. All three versions have also been discounted to 69 cents on iTunes – and as of posting, they occupied the top three spots on iTunes’ real-time chart.  

It’s interesting timing, because Bruno Mars and Lady Gaga both have other songs that are chart contenders to some degree this week. Mars’ “APT.” teamup with ROSÉ debuted at No. 8 on the Hot 100 this week, and continues to do very well on both streaming and iTunes, while Gaga has a brand new single with “Disease” — which she also dropped a new video for on Tuesday night (Oct. 29), along with the live “Smile.” Neither song is a likely contender for the top spot however, with Gaga’s latest currently something of a longshot for the top 10 due to modest streaming returns: “Disease” has fallen out of the top 50 on Spotify’s Daily Top Songs USA chart, and out of the top 100 on Apple Music’s real-time listing.

Tyler, the Creator, “St. Chroma” & “Noid” (Columbia): Always the iconoclast, star rapper Tyler, the Creator decided to release his latest album Chromakopia at 6:00 on a Monday morning (Oct. 28). Yet even with just over half of a tracking week to work with, the album is the likely frontrunner for the top spot on next week’s Billboard 200, with excitement over the album resulting in the tracklist dominating the entire top 10 on both Spotify’s Daily Top Songs USA and the Apple Music real-time listing on its debut day — despite being released six hours into the day. 

At least two of those songs could have a major Hot 100 impact next week, as well. “St. Chroma,” the album’s Daniel Caesar-featuring lead track – which previously teased by Tyler with a short two weeks ago – has been in the early lead on streaming services, with some mighty first-day numbers. A few spots behind it has been “Noid,” which despite not being the current best-performing song from the album, does have the advantage of having been released the week before (along with its own music video), thus making it the lone song on the album with a full tracking week’s worth of consumption — although its overall daily numbers were much lower before the album’s release.  

Had the full album been released on a Friday, we may very well have been talking about one of these songs as Tyler, the Creator’s first Hot 100 No. 1. Instead, he may end up settling for his first Hot 100 top 10 hit – which is obviously of course still very impressive, especially in a week where all the other songs in the race have such a massive head start.  

Sakurazaka46’s “I want tomorrow to come” rises to No. 1 on the Billboard Japan Hot 100, dated Oct. 30, selling 559,181 CDs in its first week.

The 10th single by the popular girl group topped physical sales while coming in at No. 12 for downloads, No. 5 for streaming, No. 68 for radio airplay, and No. 71 for video views.

Creepy Nuts’ “Otonoke” slips to No. 2. While down a notch from the top spot, points for the Dandadan opener is on the rise, with streaming up by about 108% from the week before from 8,460,000 to 9,130,000 streams, and video up by 101%.

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Mrs. GREEN APPLE’s “Lilac” continues to hold at No. 3. Points for each metric have decreased slightly as the former No. 1 hit logs its 29th week on the tally, coming in at No.15 for downloads, No. 2 for streaming, and No. 5 for video and karaoke. 

M!LK’s “Everybody Good Job!” soars 47-4 to break into the top 5. The title track off the five-man group’s sixth major-label release sold 71,036 copies to hit No. 2 for sales while coming in at No. 56 for streaming.

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Rosé & Bruno Mars’ “APT.” also shoots to No. 5 from No. 96. The track debuted on the Japan Hot 100 at No. 96 after its release on Oct. 18. The earwormy repetition of “apateu” (apartment) made a splash on social media, and streams for the track increased by about 6 times, downloads and videos by about 2.5 times, and radio by 8 times from the week before. It’s the first time a Western song entered the top 5 of the Japan Hot 100 since Coldplay and BTS’s “My Universe” in October 2021. “APT.” is also charting at No. 8 on the Billboard Hot 100. 

The Billboard Japan Hot 100 combines physical and digital sales, audio streams, radio airplay, video views and karaoke data.

See the full Billboard Japan Hot 100 chart, tallying the week from Oct. 21 to 27, here. For more on Japanese music and charts, visit Billboard Japan’s English X account.

21 Savage and Summer Walker’s latest collaboration, “Prove It,” wraps a nearly five-month journey to No. 1 on Billboard’s Rhythmic Airplay chart date Nov. 2. The single, released through Slaughter Gang/Epic Records, advances from No. 2 as it became the most-played song on U.S. monitored rhythmic radio stations in the tracking week of Oct. 18 – 24, according to Luminate.

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“Prove It” jumped 7% in plays in the latest tracking week compared with the prior frame. It ousts Megan Thee Stallion’s “Mamushi,” featuring Yuki Chiba, from the top spot, with the former champ sliding to No. 4 after a 14% reduction in plays.

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In capturing the top spot on its 20th chart week, “Prove It” ties for the second-longest run to the summit on Rhythmic Airplay since the list launched in 1992. The single matches the treks of Kid Cudi’s “Day ‘N’ Nite” (2009) and Miguel’s “Sky Walker,” featuring Travis Scott (2018), while all three trail TLC’s “Waterfalls,” which needed 24 weeks to obtain the No. 1 spot in 1995.

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Thanks to “Prove It,” 21 Savage banks his eighth champ on the Rhythmic Airplay chart and third of 2024. Here’s a review of his chart-topping collection on the radio ranking:

Song Title, Artist (if other than 21 Savage), Weeks at No. 1, Date Reached No. 1

“Rockstar,” Post Malone featuring 21 Savage, six, Nov. 11, 2017

“A Lot,” two, April 20, 2019

“Jimmy Cooks,” Drake featuring 21 Savage, one, Oct. 8, 2022

“Rich Flex,” with Drake, two, Jan. 28, 2023

“Creepin’,” with Metro Boomin & The Weeknd, three, Feb. 11, 2023

“Surround Sound,” JID featuring 21 Savage & Baby Tate, one, March 9, 2024

“Redrum,” two, April 27, 2024

“Prove It,” with Summer Walker, one, Nov. 2, 2024

Walker achieves her first Rhythmic Airplay leader with her seventh visit to the list. Her previous best was also through a team-up with 21 Savage: “Good Good,” also with Usher, reached a No. 2 high in October 2023.

Elsewhere, “Prove It” slips 4-3 from its peak on the plays-based Mainstream R&B/Hip-Hop Airplay following a 4% decline in weekly spins. It holds at No. 5 on the audience-based R&B/Hip-Hop Airplay chart, after having reached No. 4, and sheds 2% in format audience to claim 11.5 million for the tracking week. Weighing the rhythmic gains with R&B/hip-hop losses, the net result is still positive: “Prove It” pushes 29-27 on the all-genre Radio Songs chart with a 1% audience gain to 22 million in weekly listenership.

“Prove It” appears on 21 Savage’s latest studio album, American Dream. The set, released in January, debuted at No. 1 on the Billboard 200, giving the rapper his fourth consecutive chart-topper.

It’s a big week for Colombian newcomer Kapo, who earns his first No. 1 on any Billboard chart with “Ohnana,” as the song jumps 2-1 to crown the Latin Rhythm Airplay chart (dated Nov. 2). It also nearly misses the crown on the overall Latin Airplay chart, rising 3-2.

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“Ohnana” gave Kapo his maiden visit to any Billboard ranking when it debuted on the Billboard Global Excl. U.S. tally in July. A month later the song peaked at No. 30 (Aug. 31-dated list), the same week he became Billboard’s Latin Artist on The Rise, and the track also reached the No. 60 mark on the Billboard Global 200 chart.

Kapo celebrates his first No. 1 on his Billboard chart career with 7.2 million audience impressions earned in the U.S. in the tracking week ending Oct. 24 for “Ohnana” (up 12%), according to Luminate. The song ejects Feid’s “Sorry 4 That Much” from the summit and sends it to No. 4, following its one-week reign.

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“Ohnana” joins “Passoa” at its No. 18 peak on Latin Rhythm Airplay, Kapo’s first team-up with Jhayco. The latter is one of 29 tracks from Le Clique: Vida Rockstar (X), Jhayco’s third studio album which gave the Puerto Rican his third straight top 10 on Top Latin Albums and Latin Rhythm Albums in September.

“Ohnana” also reaches its No. 2 peak on the Latin Airplay chart, where Kapo joins nine other soloists who have reached the top two on the overall list in 2024. Here’s the recap of the 10 artists and their songs, where only Karol G makes for a female representation:

Artist, Title, Peak Position, Peak DateBad Bunny, “Monaco,” No. 1, Jan. 27Xavi, “La Diabla,” No. 1, Feb. 10Myke Towers, “La Falda,” No. 1, Feb. 24El Fantasma, “El Exitoso,” No. 2, March 16Ozuna, “Baccarat,” No. 1, March 30, 2024Myke Towers, “La Capi,” No. 1, May 25, 2024Danny Ocean, “Amor,” No. 1, June 15, 2024El Fantasma, “Sabor A Michelada,” No. 1, June 22Karol G, “Si Antes Te Hubiera Conocido,” No. 1, July 27Venesti, “Es Normal,” No. 2, Aug. 3Feid, “Sorry 4 That Much,” No. 2, Oct. 26Kapo, “Ohnana,” No. 2, Nov. 2

Arthur Hanlon Returns To The Top 10 on Tropical Airplay with Youtuel and Darell: Elsewhere on the Latin charts, pianist and songwriter Arthur Hanlon is back in the top 10 on Tropical Airplay with “Repetimos,” his first Youtuel and Darell-team-up, that climbs 11-9 in its fifth week.

The song, which marks Hanlon’s first top 10 on a radio ranking in over a decade, rises to the top 10 despite a 2% dip in audience impressions, to 1.4 million, earned in the U.S. in the tracking week ending Nov. 24.

“Repetimos” is Hanlon’s third top 10 and first since 2013, when “I’ll Be There (Allí Estaré),” featuring Karlos Rose, landed at its No. 3 high. The arranger, previously reigned with “La Gorda Linda,” featuring Tito Nieves, for one week in 2005.

For Youtuel and Darell, both artists pick up their first top 10 performance on the tropical radio ranking. While the Orishas lead singer also scored a top 10 on a radio tally in 2024 through “Fría,” with Enrique Iglesias (No. 3 peak on Latin Pop Airplay in May), Puerto Rican Darrell last secured a top 10 almost a year ago, with the Ozuna and Maluma three-way, “Lollipop” (No. 7 on Latin Rhythm Airplay in December 2023).

Following the death of One Direction’s Liam Payne on Oct. 16, all five of the group’s full-length studio albums re-enter the Billboard 200 chart (dated Nov. 2). It’s the first time that any One Direction titles have ranked on the chart in over two years.
Returning to the ranking are Four (No. 31), Midnight Memories (No. 38), Made in the A.M. (No. 62), Up All Night (No. 88) and Take Me Home (No. 103).

In the tracking week ending Oct. 24, One Direction’s catalog of albums earned 77,000 equivalent album units in the United States, according to Luminate – up 156% compared to the previous week (30,000 in the week ending Oct. 18).

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Prior to the latest Billboard 200, One Direction last appeared on the list dated July 30, 2022, with Take Me Home, at No. 137.

One Direction charts five sets on the Billboard 200 simultaneously for the first time. The group had logged as many as four albums at the same time over five weeks in 2015-20.

Up All Night, Take Me Home (both 2012), Midnight Memories (2013) and Four (2014) all debuted at No. 1 on the Billboard 200 following their first weeks of release. Made in the A.M. (2015) opened and peaked at No. 2.

Meanwhile, One Direction’s “Night Changes,” a No. 31 Billboard Hot 100 hit in 2014, was the act’s most-streamed song in the U.S. Oct. 18-24, up 149% week-over-week to 8.2 million official U.S. streams. It was followed by “Story of My Life” (7.2 million), “What Makes You Beautiful” (4.6 million), “Perfect” (3.5 million) and “Steal My Girl” (3.4 million).

Payne’s biggest solo hit, “Strip That Down” (featuring Quavo), which reached No. 10 on the Hot 100 in 2017, drew 3 million streams, up 97%, Oct. 18-24.

Shaboozey’s “A Bar Song (Tipsy)” was on the verge of scoring a landmark 16th week at No. 1 on the Billboard Hot 100, tying the longest run atop the chart this decade. But for this week (on the chart dated Nov. 2), he’s kept at bay by the fellow country artist whose mark he would’ve been tying: Morgan Wallen.

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Wallen, whose “Last Night” reigned for 16 weeks over the course of 2023, enters the Hot 100 at its apex this week with his new song “Love Someone.” The heavily TikTok-teased and live-promoted new single becomes the country superstar’s first song as a lead artist to debut atop the listing, and his second overall — following his featured turn on Post Malone’s “I Had Some Help” earlier this year, ultimately a six week No. 1.

Why did this song turn out to be an instantaneous chart-topper? And does it set the stage for Morgan Wallen to get even bigger on his fourth album? Billboard staffers discuss these questions and more below.

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1. Though Morgan Wallen has been knocking off chart accomplishments left and right for most of the decade now, “Love Somebody” is his first single as a lead artist to debut at No. 1. What do you think the biggest reason is for the song’s massive debut?

Katie Atkinson: I would credit Morgan’s epic summer, which, yes, included his Hot 100 No. 1 duet with Post Malone, but also his One Night at a Time stadium-tour victory lap, where he played 10 60,000-capacity venues from April to August and kept his music top of mind all season. Now he’s playing across Europe, where he premiered “Love Somebody” onstage, and collecting an even wider audience. The release of this crowd-pleaser of a song is a cherry on top of a huge few years for him.

Kyle Denis: I think it’s probably a combination of things. Wallen perfected the art of the tease with “7 Summers” a few years bag, and he’s only tightened up his game since. He first teased “Love Somebody” on May 16 via TikTok, and he’s been performing the song in full as early as August 29. People have already decided that they enjoy and want to support the song – they just needed an official release. Of course, it also helps that Wallen’s hype train hasn’t lost any steam; he’s been parked in the upper reaches of the Hot 100 for most of the year thanks to his appearance on Post Malone’s “I Had Some Help” and he’s been packing stadiums with the last few shows of his One Night at a Time tour. 

Elias Leight: Wallen had the wind in his sails coming into this week: His single “Last Night” spent roughly a third of 2023 at No. 1, and “I Had Some Help,” his collaboration with Post Malone, topped the chart in the early summer this year. “Love Somebody” outperformed Wallen’s previous solo single, “Lies Lies Lies,” across the board, pulling in 4.1 million more streams (31.1 million, compared to 27 million for “Lies Lies Lies”) and 3,000 more sales (17,000 for “Love Somebody” vs. 14,000 for “Lies Lies Lies.”). That all helped, but the biggest difference in support came from radio: While “Lies Lies Lies” earned 4.5 million in airplay audience opening week, “Love Somebody” more than tripled that total, reaching 15.2 million. 

Jason Lipshutz: “Love Somebody” may be Wallen’s first solo single to debut at No. 1, but “Last Night” spent a whopping 16 weeks there last year, and “I Had Some Help” with Post Malone started in the top spot earlier this year. Plus, Wallen has had six top 20 hits on the Hot 100 as a lead artist in the roughly year-and-a-half since “Last Night” became his first chart-topper. He’s been a superstar for multiple years at this point, and while I expect “Love Somebody” to become one of his bigger hits, its No. 1 debut isn’t shocking considering Wallen’s stature upon its release. 

Andrew Unterberger: Morgan Wallen hardly needs some help these days when it comes to launching a hit lead single, but it probably shows how much belief he has in “Love Somebody” to be a huge, maybe even defining hit that he hedged his bets by teasing it so extensively ahead of time, both on TikTok and at live shows, and by apparently going hard with the radio promotion, as evidenced by the song’s first-week numbers there. It’s the most concentrated push I can remember a Wallen single getting, and it’s not surprising it’s resulted in a No. 1 debut.

2. “Love Somebody” isn’t Wallen’s first No. 1 this year, as he was already featured on Post Malone’s “I Had Some Help,” a six-week No. 1 in its own right — and it’s not his first top 10 hit on his own, as his “Lies Lies Lies” debuted at No. 7 in July. Which of the two songs do you think “Love Somebody” more builds upon musically or thematically, if either?

Katie Atkinson: Definitely “Lies Lies Lies.” We often only get one side of the country-star life in song, whether the subject matter is the beer-soaked tailgate parties or the girls in impossibly tight jeans. But “Lies Lies Lies” and “Love Somebody” are both about the other side of that coin: namely, being surrounded by countless friends and lovers but feeling more alone than ever.

Kyle Denis: Of the two, “Love Somebody” feels more in line with “Lies Lies Lies” with its focus on the push-and-pull of love and heartbreak and its soft rock-inflected country sound. While it’s still a banger, “I Had Some Help” really leans into country-pop and feels more like a break-up party track than a moment of serious introspection. It also feels much more like a Post Malone song than both “Lies” and “Love.” 

Elias Leight: “Lies Lies Lies” is bleary-eyed and desperate, overwhelmingly distraught in the manner of older Wallen ballads like “Your Bartender.” The lyrical motif also evokes Zach Top’s “I Never Lie,” another strong country record from earlier this year; both songs paint cheerful pictures of a put-together post-breakup life, only to reveal it’s all made up. “No thoughts of your body runnin’ through my head,” Wallen sings. “No bottle of bourbon beside the bed.” A few short lines later, the truth comes out: “I’m still a fool for you/Nothin’ I wouldn’t do for you.”

While both “I Had Some Help” and “Love Somebody” also live in the shadow of romantic wreckage, they are breezy and up-tempo, the type of thing that goes down smooth on pop radio. (“Love Somebody” was co-written by Jacob Kasher Hindlin, who also has credits on Maroon 5’s “Sugar” and Charlie Puth’s “Attention.”) Wallen said “Love Somebody” was “inspired by Latin-leaning influences,” but the result sounds more like vintage yacht rock, complete with a flashy needlepoint guitar solo.

Jason Lipshutz: “Love Somebody” doesn’t utilize the same sonic palette as “I Had Some Help,” but both singles represent oversized, mainstream-aimed smashes, with undeniable refrains and an understanding of Wallen’s strengths as a vocalist. “Lies Lies Lies” showcases his charm with a mournful tone and has hung around the top 20 of the Hot 100 for months, but isn’t as ready-made as a ubiquitous crossover hit; there’s a reason why it started at No. 7 on the Hot 100, at “Love Somebody” launched in the top spot.

Andrew Unterberger: Increasingly, I view Morgan Wallen songs as falling into one of two buckets: Those with a little tempo and those without. As a decided “with,” I feel “Love Somebody” is far more in league with “I Had Some Help” — and most of my other Wallen songs of choice.

3. Hard not to notice that “Love Somebody” interrupts the reign of Shaboozey’s “A Bar Song (Tipsy)” one week before the latter was set to tie Wallen’s “Last Night” mark of 16 weeks atop the chart for the longest reign of the decade. Do you think the reign will be an extended one, or do you see “A Bar Song” threatening to take back over the top spot for its 16th frame as soon as next week?

Katie Atkinson: I have a feeling Morgan is going to hang on awhile with this one. The poppy production and lyrical cadence make this one ripe for a beyond-country crossover moment, and it hasn’t left my head all week. Also, its melodic similarities to Dua Lipa’s “Training Season” (the songs share a handful of songwriters) means it already feels familiar just a week in.

Kyle Denis: Yes. Given Shaboozey’s massive cross-genre support on radio and the steady streaming success of “A Bar Song,” I expect the VA cowboy to return to the top spot sooner rather than later. 

Elias Leight: Since Shaboozey’s “A Bar Song (Tipsy)” has been at the top of the chart for so long, it’s starting to lose altitude at streaming — an inevitable result after flying so high for so long. And although the single is still moving up at Hot AC radio, it’s declining at Pop, and he is now promoting a different track to country radio stations. Since Wallen’s song is new, he can move quickly to consolidate support at the Pop and Hot AC radio formats, expanding his reach, while climbing further in his core format of country. That said, Shaboozey and his label have had a long time to prepare defensive maneuvers to stave off a potential challenger. 

Jason Lipshutz: While I would never want to count out the enormity of “A Bar Song” after the last few months we’ve experienced, it does feel like the time has come for the top of the Hot 100 to turn over to some degree, with “Love Somebody” leading the charge as an autumn-released smash. I’m not sure how long “Love Somebody” spends in the top spot since it’s still early days and it’s a slightly different, Latin-influenced sound for Wallen, but the timing of its No. 1 debut suggests that Shaboozey’s huge hit may finally be sliding a bit, and I’d bet against it logging more than maybe one more week at the top of the Hot 100.

Andrew Unterberger: I think “Love Somebody” might need a couple weeks to amass the total radio support he needs to hold on to a No. 1 spot once his first-week sales and streams recede — but in the meantime, looks like Shaboozey has extra competition for No. 1 from a newly motivated Lady Gaga & Bruno Mars and a blockbusting Tyler, the Creator. (He’s particularly lucky that the latter kneecapped the first-week numbers for his Chromakopia album by releasing it on a mid-tracking-week Monday, otherwise — given the first-day numbers that set is putting up — he might have had to fend off multiple tracks from that thing next week.) So we’ll see if Shaboozey gets to Week 16 next week or one of the few after, but I doubt Morgan Wallen will be his biggest obstacle regardless.

4. Despite some serious controversies and major backlash, Wallen has seemingly only gotten bigger in his career over his three albums to date. Based on his 2024 output, do you see him getting even bigger with album No. 4 when that comes, or is he bound to plateau by then?

Katie Atkinson: I think we’re still rising and that plateau is nowhere in sight. A lot of people credited Morgan with boosting Post Malone’s bona fides for his debut country single, but I think that mutually beneficial relationship will work in the other direction too. Anyone who doesn’t follow country music and maybe only knew Morgan’s name from when he said the N-word on camera likely at least gave “I Had Some Help” a spin over the summer. There’s room for Morgan to grow and it looks like he’s still growing.

Kyle Denis: I think he probably has one more monster album in him on the level of Dangerous or One Thing at a Time before he starts to plateau. He can ride the mainstream country boom a little while longer and take advantage of the genre being at the center of the zeitgeist right now. I think his real challenge is album No. 5, will a gargantuan 20+ track album work the same magic a fourth time in a row? I’m not sure I’d put my money on it just yet. 

Elias Leight: He will continue to get bigger. There are still more listeners for him to reach outside of the country genre, both with pop-leaning records like “Love Somebody” and through his hip-hop collaborations — his song with Moneybagg Yo is being played at my gym, which otherwise ignores country music completely. There’s also more room for Wallen to grow outside of the U.S. as country’s global footprint continues to expand. According to his label Big Loud, Wallen just earned the first ever No. 1 debut on the U.K. Country Airplay Chart.

Jason Lipshutz: He’s going to get bigger — potentially a lot bigger. One Thing at a Time was Wallen’s first album since the controversy, and while it was a juggernaut, there’s no doubt that some number of listeners dismissed the project due to his negative actions. Now, with multiple years between him and those actions, Wallen is ready to pull in new listeners who were part of that outcry against him, while also super-serving the fan base that helped him join country music’s elite. We have a situation in which a superstar has been set up to become a decade-defining artist — as long as he sticks the landing with the music, and avoids anything untoward outside of it.

Andrew Unterberger: Crazy to think of what Morgan Wallen getting even bigger could look like at this point — ’90s Garth Brooks mixed with late-’00s Taylor Swift? — but it does seem like we’ll find out soon; his 2024 has only kept his arrow trending farther and farther upwards. Stadiums, seven-figure first-weeks, Grammys: Who knows for sure, but it all seems in play at this point.

5. Let’s say Wallen was properly motivated to maintain his 2020s mark and continue to keep “A Bar Song” out of No. 1. What new remix or video or other promotional tactic would you recommend him trying out to ensure “Love Somebody” was virtually unmoveable from the top spot?

Katie Atkinson: A remix of “Love Somebody” with a female artist that adds a second verse from a woman’s perspective — give it to me right now. Maybe to keep it personal (since they were once “not just friends”), we can enlist Megan Moroney for the new duet.

Kyle Denis: Drop the official music video with Brianna ‘Chickenfry’ LaPaglia as your leading lady. 

Elias Leight: There haven’t been a lot of star-studded remixes helping artists win close chart races this year, though a well-timed music video release from Kendrick Lamar did help “Not Like Us” rebound to No. 1 on the Hot 100 in July. The key to a long run at the top of the chart these days seems to be maintaining interest from a streaming audience while also cultivating support from at least three radio formats.

Jason Lipshutz: Simple enough: perform on The Voice, with surprise guest Adam Levine in his triumphant return to the show, and create a mash-up with Maroon 5’s “Love Somebody” and his own. Will that sound good? Probably not. Will viewers love the synergy? You bet.

Andrew Unterberger: Post Malone returning the “Help” favor by adding some aid of his own here seems like a no-brainer.

Mexican singer Oscar Maydon claims his first No. 1 on Billboard’s Hot Latin Songs thanks to his Fuerza Regida collab, “Tu Boda,” which surges 8-1 on the list dated Nov. 2. As the song climbs seven spots, it marks the largest jump on the multimetric tally in almost two years.

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“Tu Boda” lands at the summit on Hot Latin Songs mainly on the strength of streaming data and sales. For the Oct. 18-24 tracking week, the song generated 15.2 million official U.S. streams according to Luminate, up 157% from the week prior. The growth pushes the song to a No. 14 debut on the overall Streaming Songs chart, for Maydon’s first appearance there. Fuerza Regida logs its sixth visit, where the group previously logged a No. 10 high with “Tu Name,” with Grupo Frontera, in October 2023.

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“Tu Boda” also registers enough streams in the U.S. for a 6-1 climb on Latin Streaming Songs where Maydon picks up his first visit and No. 1, while Regida secures its second champ.

Sales too, assist “Tu Boda’s” swell on Hot Latin Songs, which combines, airplay, streaming activity and downloads. The song sold 1,000 downloads in the tracking week, yielding a No. 1 debut on Latin Digital Song Sales.

As the song crowns Hot Latin Songs, it dethrones Karol G’s “Si Antes Te Hubiera Conocido” from the lead after the latter’s 14 consecutive week atop (a three-way tie with Xavi’s “La Diabla,” and FloyyMenor and Cris Mj’s “Gata Only,” for the longest-leading songs in 2024). “Si Antes” also adds a 15th week at No. 1 on the overall Latin Airplay, where it enters a tie with Don Omar and Lucenzo’s “Danza Kuduro” and Daddy Yankee’s “Rompe” for the 10th most weeks at No. 1 since the tally launched in 1994. There, Karol extends her record for the most weeks at the summit by a woman soloist, unaccompanied by any other act. (Among all women, Shakira holds the record, with 25 weeks atop through “La Tortura,” featuring Alejandro Sanz.)

Back to “Tu Boda,” which was released Sept. 26 on Rancho Humilde/Sony Music Latin, the song’s 8-1 surge marks the biggest climb to No. 1 on Hot Latin Songs in a year and 10 months, after Shakira’s “Bzrp: Music Sessions, Vol. 53,” with Bizarrap, rallied 16-1 in its second week (Jan. 28, 2023-dated list).

On a global level, “Tu Boda” takes the Greatest Gainer trophy on both global charts: rushes to No. 4 (from No. 22) on the Billboard Global 200 with 75.1million streams worldwide. The song shows a similar success outside the U.S. where it blasts 17-5 on the Global Excl. U.S. tally with 60 million clicks. Thanks to the streaming splash, both Maydon and Regida pick up their first top 10 on both rankings.

Lastly, “Tu Boda” takes both collaborators to their highest charting performance yet on the all-genre Billboard Hot 100, where it opens at No. 23.

Warriors, the star-studded concept album inspired by the 1979 cult film The Warriors, makes a splash on Billboard’s charts. The set, written by Lin-Manuel Miranda and Eisa Davis, debuts at No. 1 on the Compilation Albums chart, and in the top 25 on both the Top Album Sales and Top Current Album Sales rankings (all […]

Morgan Wallen’s “Love Somebody” becomes the latest country hit to top Billboard’s Streaming Songs chart in 2024, debuting at No. 1 on the Nov. 2-dated tally.
In the week ending Oct. 24, “Love Somebody” earned 31.1 million official U.S. streams, according to Luminate.

It’s Wallen’s first No. 1 debut as a lead act; earlier this year, he started atop the ranking as a featured act on Post Malone’s “I Had Some Help,” which reigned for two weeks, one in May and one in August.

He also led the chart for 19 weeks with “Last Night” in 2023, though the song did not reach No. 1 until its sixth week on the list.

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“Love Somebody” is the fourth No. 1 from the country genre on Streaming Songs in 2024. The year began with Brenda Lee’s “Rockin’ Around the Christmas Tree” reigning on the Jan. 6 list (after ruling for the final four weeks of 2023), followed by the aforementioned Malone/Wallen collaboration and then Shaboozey’s “A Bar Song (Tipsy)” for nine weeks to date beginning in July. “Love Somebody” takes over from “A Bar Song” atop the latest ranking.

In 2023, four country songs topped the list, including Lee, plus Wallen’s “Last Night,” Zach Bryan’s Kacey Musgraves-featuring “I Remember Everything” and Oliver Anthony Music’s “Rich Men North of Richmond.” The genre has not yet boasted more than four rulers in a year.

In the preceding nine years (2013-2022) of the chart, only Taylor Swift’s “All Too Well (Taylor’s Version)” had represented the country genre at No. 1 on Streaming Songs, doing so in 2021.

On Country Streaming Songs, “Love Somebody” is Wallen’s 12th leader, twice as many as the next-closest acts, Swift and Florida Georgia Line, with six apiece.

Concurrently, as previously reported, “Love Somebody” debuts at No. 1 on the multimetric Billboard Hot 100, becoming Wallen’s third ruler.