Chart Beat
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Playboi Carti has landed his first-ever No. 1 on the ARIA Albums Chart with Music, the rapper’s third studio album and most ambitious release to date.
The 30-track project not only marks his first chart-topper in Australia, but also his first entry into the ARIA top 10, following previous peaks at No. 49 with Die Lit (2018) and No. 15 with Whole Lotta Red (2020).
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Music features an all-star lineup of guest collaborators, including Kendrick Lamar, Travis Scott, The Weeknd, Future, Young Thug, and Jhené Aiko, adding to the hype that’s surrounded the long-anticipated release.
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Over on the Singles Chart, Doechii rises to No. 1 with “Anxiety,” marking her first-ever chart-topper in Australia. The viral hit samples Gotye and Kimbra’s 2011 smash “Somebody That I Used To Know,” which itself spent eight weeks at No. 1. Doechii also places at No. 23 with “Denial Is A River,” and is featured on Sleepy Hallow’s version of “A N X I E T Y,” currently at No. 41.
Australian singer-songwriter Mia Wray makes an impressive debut, landing at No. 26 on the albums chart with her first full-length release Hi, It’s Nice To Meet Me.
The Melbourne-based artist, who won the People’s Choice Award in the 2012 Telstra Road To Discovery program, has previously toured with acts like Vance Joy, The Rubens, The Teskey Brothers, and Maisie Peters.
Elsewhere on the Singles Chart, Alex Warren jumps into the top 5 for the first time as “Ordinary” rockets up the chart. Chappell Roan also continues her breakout run with “The Giver,” debuting strong, while her earlier single “Pink Pony Club” hits a new peak this week.
Lady Gaga has built one of the most impressive histories on Billboard’s charts, achieving seven No. 1 albums on the Billboard 200 and six No. 1 songs on the Billboard Hot 100, among other honors.
Her fiancé, Michael Polansky, has largely stayed out of the spotlight. The Harvard-educated businessman is the founder or co-founder of several tech companies, including Avos Capital Management, Hawktail and Outer Biosciences. He’s also a board member for the Parker Institute for Cancer Immunotherapy and Gaga’s makeup company, Haus Labs.
As of Billboard’s latest charts (dated March 22), he can now add another item to his résumé: Billboard-charting songwriter.
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Polansky is credited as a co-writer on seven songs on Gaga’s new album, MAYHEM, which debuts at No. 1 on the Billboard 200. Of those seven cuts, four are on Billboard’s Hot Dance/Pop Songs chart. Here’s a recap:
Rank, Title (co-writers in addition to Polansky):
No. 4, “Vanish Into You” (Lady Gaga, Andrew Watt, Cirkut)
No. 5, “Disease” (Lady Gaga, Andrew Watt, Cirkut)
No. 9, “LoveDrug” (Lady Gaga, Andrew Watt, Cirkut)
No. 13, “Don’t Call Tonight” (Lady Gaga, Andrew Watt, Cirkut)
Thanks to those four charting hits, Polanksy debuts at No. 6 on the Dance/Pop Songwriters survey, marking his first appearance on a Billboard chart.
Gaga places at No. 3 on Dance/Pop Songwriters, while Cirkut and Watt tie at No. 1.
Polansky is also credited as a co-writer on MAYHEM tracks “How Bad Do U Want Me,” “The Beast” and “Blade of Grass.” Of those, “How Bad Do U Want Me” debuts at No. 69 on the Hot 100, “Disease” peaked at No. 27 on the Hot 100 in November, while “Vanish Into You” and “LoveDrug” debut on the latest list at Nos. 61 and 95, respectively.
Gaga has been vocal in recent interviews about Polansky’s role in creating MAYHEM, saying he encouraged her to return to her dance-pop roots. “Michael is the person who told me to make a new pop record. He was like, ‘Babe. I love you. You need to make pop music’,” she shared in a September interview with Vogue.
Polansky added, “Like anyone would do for the person they love, I encouraged her to lean in to the joy of it. On the Chromatica tour, I saw a fire in her; I wanted to help her keep that alive all the time and just start making music that made her happy.”
Gaga and Polansky met in 2019 and got engaged in 2024. In a March 7 interview with ABC’s Good Morning America, she said the pair include each other in their work. “He includes me in his business, as well. He’s really creative, he plays guitar — he’s like a beautiful musician. We have a really creative relationship.”
Spiritbox earns its second No. 1 on the Top Hard Rock Albums chart, debuting atop the survey with Tsunami Sea. The set bows with 22,000 equivalent album units earned in the U.S. in the week ending March 13, according to Luminate. Of that sum, 16,000 units come from album sales, with 10,000 coming from a […]
For the first time in the five-month span of the Top Gabb Music Songs chart, a song stays at No. 1 for more than one month.
Lady Gaga and Bruno Mars’ “Die With a Smile” crowns the February 2025 tally as the most-played song on Gabb Wireless phones that month, reigning for a second month in a row after debuting atop the January 2025 tally.
Billboard has partnered with Gabb Wireless, a phone company for kids and teens, to present a monthly chart tracking on-demand streams via its Gabb Music platform. Gabb Music offers a vast catalog of songs, all of which are selected by the Gabb team to include only kid- and teen-appropriate content. Gabb Music streams are not currently factored into any other Billboard charts.
“Die With a Smile” reigns after rules on the monthly chart for Benson Boone’s “Beautiful Things,” KSI’s “Thick of It” (featuring Trippie Redd) and Jelly Roll’s “Run It” in October-December 2024, respectively.
The Gaga/Mars duet concurrently reigned on the Billboard Hot 100 for two weeks in February 2025, ruling the Feb. 1- and Feb. 15-dated lists, and appears at No. 2 on the most recent tally, dated March 22.
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Mars makes it a sweep of Top Gabb Music Songs’ top two, as his and ROSE’s “APT.” jumps 7-2 – a new peak after previously reaching No. 3 on the December 2024 ranking.
No song hits the chart’s top 10 for the first time, though Drake’s “God’s Plan” returns to the region, rising five spots to No. 7 (the song’s peak so far remains No. 4, achieved on the November 2024 tally).
In fact, though all but four songs make some sort of movement on the 25-song February 2025 list versus their January 2025 ordering, just one is a debut: Forrest Frank’s “Drop!,” which bows at No. 19. It’s the first song to appear on the chart that was released in 2025, as it premiered on Jan. 24. The tune started at No. 18 on Billboard’s Hot Christian Songs survey dated Feb. 8 and appears at No. 33 on the most recent ranking.
See the full top 25 below.
Top Gabb Music Songs
“Die With a Smile,” Lady Gaga & Bruno Mars (=)
“APT.,” ROSE & Bruno Mars (+4)
“Beautiful Things,” Benson Boone (+1)
“Thick of It,” KSI feat. Trippie Redd (-2)
“Face 2 Face,” Juice WRLD (=)
“Run It,” Jelly Roll (-3)
“God’s Plan,” Drake (+5)
“Slow It Down,” Benson Boone (=)
“Please Please Please,” Sabrina Carpenter (+1)
“Stargazing,” Myles Smith (-1)
“Golden Hour,” JVKE (re-entry)
“Deja Vu,” Olivia Rodrigo (-1)
“Butterfly Effect,” Travis Scott (+3)
“Ain’t No Love in Oklahoma,” Luke Combs (-7)
“Too Sweet,” Hozier (-1)
“Love Somebody,” Morgan Wallen (-1)
“Heat Waves,” Glass Animals (re-entry)
“Let You Down,” NF (=)
“DROP!,” Forrest Frank (debut)
“Stressed Out,” Twenty One Pilots (+3)
“Bones,” Imagine Dragons (-4)
“Enemy,” Imagine Dragons (-1)
“Saturn,” SZA (+2)
“Wildflower,” Billie Eilish (-4)
“Hope,” NF (re-entry)
DROPS FROM JANUARY 2025: “Popular,” Ariana Grande; “Defying Gravity,” Ariana Grande feat. Cynthia Erivo; “I Always Wanted a Brother,” Braelyn Rankins, Theo Somolu, Aaron Pierre & Kelvin Harrison Jr.; “Lil Boo Thang,” Paul Russell
Welcome to Billboard Pro’s Trending Up newsletter, where we take a closer look at the songs, artists, curiosities and trends that have caught the music industry’s attention. Some have come out of nowhere, others have taken months to catch on, and all of them could become ubiquitous in the blink of a TikTok clip.
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This week: Amanda Seyfried and her dulcimer help introduce a new generation to Joni Mitchell, while TikTok revives an ’00s southern rap cult favorite and makes new breakout hits for Ravyn Lenae and Sombr.
Amanda Seyfried’s Viral Joni Mitchell Cover Has Listeners Going to ‘California’
Did you know that Amanda Seyfried plays the dulcimer? You would if you watched her appearance on The Tonight Show Starring Jimmy Fallon earlier this month, as the Emmy-winning actress explained she picked up the lap-set fretted string instrument over the pandemic. She then performed a stunningly note-perfect cover of Joni Mitchell’s “California” – a homesick highlight from the singer-songwriter’s canonical 1971 album Blue, much of which was composed on the dulcimer – for an enraptured Fallon and audience.
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The clip unsurprisingly made headlines and quickly went viral, while also giving the original song a wave of TikTok momentum and sending younger audiences to revisit (or check out) the West Coast classic. For the tracking week ending March 13, Mitchell’s “California” amassed just over one million official on-demand U.S. streams, according to Luminate – up a massive 794% from just over 100,000 streams two weeks earlier, before the late-night clip aired. If film studios are looking to cast a lead for the eventual Joni Mitchell biopic – should be coming pretty soon after the success of A Complete Unknown, right? – Seyfried might have just nailed the audition. – ANDREW UNTERBERGER
Ravyn Lenae Snags Sleeper Hit With “Love Me Not”
As guitar-led, pop/rock-inflected R&B songs like Janet Jackson’s “Someone to Call My Lover” continue to experience a resurgence across socials, some of that love is spreading to more contemporary tracks. Ravyn Lenae’s “Love Me Not,” a similarly bouncy guitar-based pop&B song about the ups and downs of romance, has emerged as the Chicago singer-songwriter’s breakout hit.
According to Luminate, streams for “Love Me Not” have exploded nearly 120% over the past four weeks. On Feb. 7, Lenae shared a TikTok soundtracked by “Love Me Not” that played on feeling embarrassed over the man she wrote the song about. Lenae’s post came just as the song was naturally gaining traction on TikTok, easily becoming the most-viewed post on her profile with over 7.6 million views. During the week of Feb. 7-13, “Love” collected 1.86 million official on-demand U.S. streams, jumping 16% to over 2.15 million streams the following week (Feb. 14-20).
On Feb. 16, Lenae shared a post featuring a mysterious arm around her – commenters think it’s Steve Lacy – that became her third-most viewed TikTok ever, with 5.3 million views. Four days later (Feb. 20), she shared another clip with the official “Love Me Not” sound, earning over 6.4 million views and becoming her second-most viewed TikTok ever. During the week of Feb. 21-27, streams for “Love” hit 2.7 million, up 26% from the week prior.
By Feb. 27, Lenae shared yet another TikTok confirming that she’ll be opening up for Sabrina Carpenter’s new tour dates. Though she used “Espresso” in that clip, the post only helped her own profile and music earn more traction. During the week of Feb. 28-March 6, “Love Me Not” was up another 25%, collecting 3.42 million official on-demand U.S. streams. The following week (March 7-13), the song leapt a further 19% to over 4.08 million streams. Over on Spotify, the track currently ranks at No. 30 on the Viral 50 USA chart and at No. 1 as the most popular song on Lenae’s profile at the moment.
More recently, as Lenae has shared more clips of her live performances of the song, some TikTok users are discovering that she is, in fact, a Black woman. It’s become such a phenomenon that Lenae addressed it herself!
Last year, Billboard’s editorial staff named Bird’s Eye, which houses “Love Me Not,” the No. 3 best R&B album of 2024. The album didn’t chart upon debut – nor did any of its songs – but that could very well change should “Love” continue to grow. – KYLE DENIS
17-Year-Old Yung L.A. Song Experiences Money Spread-Led TikTok Revival
Another week, another ‘00s rap song goes viral on TikTok. This week, it’s Yung L.A.’s “Ain’t I,” a collaboration with Yung Bro and T.I. that served as ATL MC’s debut single.
At the top of March, TikTok user @lixanomerta shared a clip dancing to “Ain’t I,” that quickly evoked feelings of nostalgia from older Atlantans. Soon after, users started sharing clips from an old radio freestyle featuring Yung L.A. spitting “Ain’t I” a cappella and spreading a wad of crash. Taken by the apparent deterioration of his health, users made those clips go viral and eventually adapted the money spread into a mini-dance trend where users bop to the song before flaunting an obscene amount of cash (or weed baggies or fishing lures!).
During the week of Feb. 21-27, “Ain’t I” earned just over 270,000 official on-demand U.S. streams. By the following week (Feb. 28-March 6), that figure jumped 19% to over 325,000 official streams. By March 7-13 – the same week the trend exploded on TikTok — streams for “Ain’t I” leapt a whopping 190% to over 946,000 official streams. Over the past two weeks, “Ain’t I” has risen nearly 250% in streaming activity. – KD
Sombr Is Sparkling on Streaming With ‘Back to Friends’ Breakout
If you’re loving the wave of Sad Girl Anthems taking over TikTok lately and wondering where all their Sad Boy counterparts are at – well, you just found one of ‘em, anyway. Sombr, otherwise known as 19-year-old, Atlantic-signed singer-songwriter Shane Boose, has been taking over the app in the last month with his new single “Back to Friends.” Extensively teased and then extensively promoted by Boose on TikTok – with multiple videos of him singing along to the song garnering millions of plays – the explosive post-breakup song (if it was ever an official relationship in the first place) has struck a nerve with its cathartic “How can we go back to being friends/ When we just shared a bed” chorus shoutalong.
Now, the song is taking off on streaming. The song had been posting weekly official on-demand U.S. streams in the high six digits for most of 2025, but this month, that number has crossed into the millions – nearly 2.7 million for the most recent tracking week (ending March 13), a 160% gain from just two weeks earlier, according to Luminate. And as the song is only now starting to really break containment – it just made its first appearance on Spotify’s Daily Top Songs USA chart – Sombr is already onto the next one: His “Undressed” is due on Friday, and comes after an extensive TikTok rollout of its own. – AU
Singer-songwriter tobyMac debuts at No. 1 on Top Christian Albums (dated March 22), with Heaven on My Mind. In its first week (March 7-13), the LP earned 10,000 equivalent album units in the United States, with 7,000 in album sales, according to Luminate.
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The coronation marks tobyMac’s seventh No. 1 among 13 top 10s, with the entirety of his leaders having started at the summit. The Fairfax, Va., native last topped the chart with Life After Death in August 2022. The set opened with 16,000 equivalent album units and 12,000 in album sales.He first led with Portable Sounds in March 2007.
The new set’s lead single, “Nothin’ Sweeter,” led Christian Airplay for a week last November, becoming tobyMac’s 14th No. 1, the most among soloists in the chart’s history, which launched in 2003. It hit No. 6 on the multi-metric Hot Christian Songs survey, marking his record-tying 30thtop 10, as he matched the totals of MercyMe and Chris Tomlin.
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Seph Schlueter Is ‘Running’ To No. 1
Seph Schlueter banks his second straight career-opening No. 1 (not counting holiday songs) on Christian Airplay as “Running Back to You,” ascends to the summit.
Schlueter — who signed with Sony Music’s Provident Entertainment in early 2023 — co-authored “Running,” with Jacob Sooter. Prior to “Running,” Schlueter reigned with “Counting My Blessings,” last April.
He also charted with “We Sing (Joy to the World),” with Leanna Crawford which peaked at No. 14 this past January. Currently on tour, Schlueter’s next stop is Waxahachie, Texas, on April 3.
The Contenders is a midweek column that looks at artists aiming for the top of the Billboard charts, and the strategies behind their efforts. This week, for the upcoming Billboard Hot 100 dated March 29, we look at the chances of generational rap phenom Playboi Carti and breakout pop superstar Chappell Roan to take over the chart’s top spot.
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Playboi Carti, “Evil J0rdan” (AWGE/Interscope/ICLG): After years of delays that had longtime fans wondering if Playboi Carti would ever release the follow-up to 2020’s cult favorite Whole Lotta Red, Carti finally dropped the long-promised I Am Music set last Friday (March 14) — with its title surprisingly shorted to just “Music.” Arriving in the not-so-early morning, the sprawling new collection offered 30 tracks for the Carti faithful, boasting a guest list of such big names as The Weeknd, Travis Scott, Future, Lil Uzi Vert, Young Thug and even man-of-the-moment Kendrick Lamar.
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Despite the A-listers featured on the set, it’s a Carti solo track that’s in the early lead on streaming services. The booming “Evil J0rdan,” fourth of the 30 tracks, currently sits atop both the real-time Apple Music chart and Spotify’s Daily Top Songs USA listing, and ranks below just the new Bhad Bhabie diss video (!!) on YouTube’s Trending for Music ranking. The song should be in line for the chart’s top debut on the Hot 100, likely contending for an entrance in the top five.
Will it be enough to contend for No. 1? It will be tough for it to really challenge the currently reigning “Luther” without much radio support – which is tough enough to amass quickly for any new rap song, and doubly so for one by the often purposefully abrasive Carti, who has unsurprisingly never really found much of a foothold on the airwaves. (Thus far, the amount of airplay “J0rdan” has received has been negligible.)
Chappell Roan, “The Giver” (Amusement/Island): Few songs of 2025 will be as hotly anticipated as “The Giver,” the first brand-new drop from Chappell Roan since her rapid rise to superstardom over the course of 2024. In truth, “brand new” should come with a bit of an asterisk, as the country-flavored new song was first heard by fans last November, when Roan debuted the song as a musical guest on Saturday Night Live. But “The Giver” did not receive official release until late last Thursday, following a weeks-long rollout of interviews and Instagram posts and Times Square billboards in promotion of the new single.
Many chart-watchers wondered if all the excitement around Roan in 2024 and early 2025 would lead to a Hot 100 No. 1 debut with her first release back. That doesn’t seem particularly likely at this point for “The Giver,” which has ranked below multiple songs from Carti’s Music album on DSPs since its first full day of release on Friday – and which did briefly top the iTunes chart over the weekend, but has already fallen to No. 9 on that listing since. In fact, it isn’t even the highest-ranking Roan song on that ranking: “Pink Pony Club,” which hits a new peak of No. 7 on the Hot 100 this week, lands at No. 2 on the downloads chart, and also ranks above “The Giver” on Apple Music’s real-time listing.
Combined with its strong performance at radio – the song moves into the top five on Pop Airplay this week — “Pink Pony Club” should be ranking in similar territory to “The Giver” on the Hot 100 next week. But “The Giver” has already amassed 1.5 million audience impressions (across all formats), per Luminate — with just over 300,000 of those impressions coming from country stations – and should have a strong overall debut on the airwaves in its first full week.
Kendrick Lamar & SZA, “Luther” (pgLang/Interscope/ICLG): Since taking over the Hot 100 in the weeks following Kendrick Lamar’s triumphant Super Bowl performance, “Luther” has proven fairly stable atop the chart – topping Streaming Songs for each of the last four weeks, while also climbing to No. 2 on Radio Songs, as it continues its cross-platform dominance. That should all continue next week, as “Luther” will likely give up its streaming crown but continue to gain on radio (and challenge for the top spot on Radio Songs), with its combination of stellar performance across the two platforms making it tough to unseat atop the Hot 100.
What’s more, Kendrick may add another few entries to his current Hot 100 takeover, as a featured guest on three strong-performing tracks on Playboi Carti’s Music: “Mojo Jojo,” “Backd00r” and “Good Credit.” Just another three on the pile for Lamar, who already boasts seven entries on the chart this week – including five in the top 20, and three (“Luther,” “Not Like Us” and “TV Off” with Lefty Gunplay) in the top five.
Drake, “Nokia” (OVO/Santa Anna/Republic): Though the chart unquestionably belongs to Lamar currently, it’s worth noting that his 2024-25 adversary also may be on his way to his biggest hit on the chart in years. Though “Nokia” was not the highest-debuting song from Drake’s recent full-length PartyNextDoor teamup LP $ome $exy $ongs 4 U – it bowed at No. 10, while “Gimme a Hug” entered at No. 6 – it has proven the longest-lasting, spending a third week inside the top 10 and even climbing to a new peak of No. 8 this frame, as it sits in the top six of the regular charts on Apple Music, Spotify and iTunes.
Radio has been relatively slow to pick up on “Nokia” — “Hug” was the initial focus track from the set for most radio formats – but it is starting to grow there as well, rising 31-24 on Rhythmic Airplay and debuting at No. 36 on Mainstream R&B/Hip-Hop Airplay this week.
King & Prince’s “HEART” blasts in at No. 1 on this week’s Billboard Japan Hot 100, dated March 19.
The group’s 16th single is being featured as the ending theme song for the latest drama series starring member Ren Nagase. The CD launched with 329,809 copies to debut at No. 1 for sales, tops downloads (30,920 units), and comes in at No. 14 for streaming (4,288,922 weekly streams), No. 23 for radio airplay, and No. 3 for video views.
“HEART” becomes King & Prince’s 14th No. 1 on the Japan Hot 100. The group has consistently sold over 300,000 copies of all of its singles in the first week and all of them have topped the physical sales list.
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King & Prince First Week Single Sales
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1. “Cinderella Girl” 622,701 copies
2. “Memorial” 372,139 copies
3. “Kimi wo Matteru” 400,315 copies
4. “koi-wazurai” 385,303 copies
5. “Mazy Night” 531,162 copies
6. “I promise” 578,092 copies
7. “Magic Touch/Beating Hearts” 470,605 copies
8. “Koi Furu Tsukiyo ni Kimi Omou” 449,115 copies
9. “Lovin’ you/Odoruyouni Jinsei wo.” 471,845 copies
10. “TraceTrace” 513,056 copies
11. “Tsukiyomi/Irodori” 614,173 copies
12. “Life goes on/We are young” 1,051,909 copies
13. “Nanimono” 546,829 copies
14. “Aishi Ikiru koto/MAGIC WORD” 353,077 copies
15. “halfmoon / moooove!!” 315,400 copies
16. “HEART” 329,809 copies
Mrs. GREEN APPLE’s “Lilac” stays at No. 2. The track continues to rule streaming for the 28th week with 9,761,022 streams, while hitting No. 8 for downloads, No. 66 for radio, No. 2 for video, and topping karaoke. The Oblivion Battery opener has sailed past 500 million streams as of this week.
SKE48’s “Tick tack zack” debuts at No. 3. The girl group’s 34th single sold 288,724 copies in its first week, coming in at No. 2 for sales and No. 50 for radio.
At No. 4 on the Japan Hot 100 is Sakanaction’s “Kaiju,” slipping a notch from last week. The Orb: On the Movements of the Earth opener came in at No. 7 for downloads, No. 2 for streaming, and No. 6 for radio and video. The accompanying music video dropped Mar. 16, so points for video will also fuel the track from next week.
Mrs. GREEN APPLE’s “Darling” follows at No. 5. The track is also down a notch from last week, but radio and karaoke increased by 133% and 109%, respectively, compared to the week before.
Elsewhere on the chart, Remioromen’s J-pop classic “Sangatsu Kokonoka” (March 9th) charts for the second consecutive week (No. 33 this week). The graduation-related favorite from 2005 climbs the chart every year around this time, and this week, streaming for the track is up 111%, downloads 168%, videos 142%, and karaoke 126% week-over-week.
The Billboard Japan Hot 100 combines physical and digital sales, audio streams, radio airplay, video views and karaoke data.
See the full Billboard Japan Hot 100 chart, tallying the week from Mar. 10 to 16, here. For more on Japanese music and charts, visit Billboard Japan’s English X account.
JENNIE’s debut studio album, Ruby, debuts at No. 2 on Billboard’s Top Album Sales chart (dated March 22). The set sold 26,500 copies in the U.S. in the week ending March 13, according to Luminate.
JENNIE is the second member of the quartet BLACKPINK to capture a solo top 10-charting effort on Top Album Sales, following LISA’s Alter Ego (No. 1, March 15 chart) and ROSÉ’s rosie (No. 2, Dec. 21, 2024). BLACKPINK itself has logged three top 10s, including two No. 1s: The Album (in 2020) and BORN PINK (2022).
Also in the top 10 of the latest Top Album Sales chart, Lady Gaga lands her eighth No. 1 with the chart-topping bow of MAYHEM, while the newest releases from Jason Isbell, Spiritbox, Noah Kahan and tobyMac debut in the region.
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Billboard’s Top Album Sales chart ranks the top-selling albums of the week based only on traditional album sales. The chart’s history dates back to May 25, 1991, the first week Billboard began tabulating charts with electronically monitored piece count information from SoundScan, now Luminate. Pure album sales were the sole measurement utilized by the Billboard 200 albums chart through the list dated Dec. 6, 2014, after which that chart switched to a methodology that blends album sales with track equivalent album (TEA) units and streaming equivalent album (SEA) units.
Ruby was available in its first week as a nine-track widely available digital download album, and then an expanded 15-song physical set and a 15-track download edition. While the standard and physical albums have only one guest star (FKJ, on “JANE”), the 15-track download edition adds further special guests on a few tracks, including Doechii, Dua Lipa, Dominic Fike, Childish Gambino and Kali Uchis. Ruby’s first-week sales were aided by its availability across four CD variants (all containing collectible paper ephemera, some randomized), five deluxe CD boxed set editions (each containing a piece of branded clothing, a signed insert and a copy of the album) and two download editions (a widely available standard version with nine tracks and an expanded 15-song edition).
At No. 1 on Top Album Sales, Lady Gaga’s MAYHEM arrives, selling 136,000. The set’sfirst-week sales were bolstered by its availability across a gaggle of editions: 14 vinyl variants (some signed, and some include the bonus track “Can’t Stop the High,” while Target’s exclusive vinyl has the extra track “Kill for Love”), four CD editions (one signed, Target’s exclusive CD adds “Kill” while Gaga’s webstore carried a CD with the bonus track “Can’t Stop the High”), a cassette tape, a deluxe CD box set with a branded T-shirt and poster, and two widely available download albums (the standard 14-song album, and then a deluxe version exclusive to iTunes with the three music videos for “Disease,” “Die With a Smile” and “Abracadabra”).
Of MAYHEM’s opening-week sales, vinyl purchases comprise 74,000 – Gaga’s biggest week on vinyl ever.
Jason Isbell’s first entirely solo acoustic album, Foxes In the Snow, bows at No. 3 on Top Album Sales with nearly 18,000 copies sold. Vinyl sales comprise almost 9,500 copies of that sum – owed to its availability across five variants. It was also issued in a pair of CD editions.
Heavy metal band Spiritbox debuts at No. 4 with Tsunami Sea, selling 16,500 copies in its first week. The set was issued on CD, cassette and at least nine vinyl variants.
Noah Kahan’s Live From Fenway Park, which was previously only available to buy as a download album, made its debut on vinyl in the tracking week (across three variants), helping the set sell a total of 16,000 – and enabling its debut at No. 5 on Top Album Sales.
Kendrick Lamar’s chart-topping GNX falls 2-6 on Top Album Sales (15,000; down 7%), Sabrina Carpenter’s former leader Short n’ Sweet slips 5-7 (11,500; down 5%) and Chappell Roan’s No. 1 The Rise and Fall of a Midwest Princess descends 6-8 (nearly 9,000; up 6%). Doechii’s Alligator Bites Never Heal vaults 24-9 on Top Album Sales after the release of a new vinyl variant, selling a total of about 8,500 across all formats (up 188%).
Closing out Top Album Sales’ top 10 is the latest release from tobyMac, whose Heaven On My Mind enters at No. 10 with 7,000 copies sold. It was issued on two CD variants (including a signed edition) and three vinyl variants.
Lady Gaga is over a decade and a half into her superstar career, and with this March’s Mayhem she’s proving to still be one of the most reliable performers in pop music.
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The acclaimed new set debuts atop the Billboard 200 this week (dated Mar. 23) — her seventh time topping the chart, albeit with a smaller first-week number (219,000) than her previous set of originals, 2020’s Chromatica (274,000), according to Luminate. “Die With a Smile,” Gaga’s smash duet with Bruno Mars, also holds at No. 2 on the Billboard Hot 100, while pre-release hit “Abracadabra” returns to the chart’s top 20, and eight other songs from the set populate the chart’s lower half.
How should Gaga feel about her latest set’s entrance? And where do we rate it within her catalog? Billboard staffers answer these questions and more below.
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1. Mayhem debuts atop the Billboard 200 with 219,000 equivalent album units. On a scale from 1-10, how happy should Gaga be with that first-week performance?
Katie Atkinson: 9. There are no guarantees in the music industry, even with a track record like Gaga’s, so to secure the No. 1 spot with a hefty first-week number can only be seen as a win. Considering this album rollout ostensibly began with the release of “Die With a Smile” back in August, the way she’s been able to build interest over the last eight-ish months — reaching a pop culture crescendo with the interest around last month’s “Abracadabra” — is honestly a master class in pre-release buzz.
Stephen Daw: I’d say a 9 is appropriate here. A No. 1 debut is a No. 1 debut, and to do it with the biggest numbers from a female artist thus far in 2025 — and the biggest streaming week of Gaga’s career — is a pretty incredible feat for a performer who is nearly 20 years into her career. The only reason I’m not immediately going to 10 is simply because of the number itself — the album did better in its first week than 2016’s Joanne, but is still behind all of her other studio albums in first-week gains. I’m sure it would have been nice for Gaga to break the 300,000 mark for the first time since Born This Way’s release, but Mayhem‘s success is still a huge deal.
Kyle Denis: A solid 7. Coming back with an acclaimed record that opened with 200k+ after a year of flop movies and soundtracks is a win, plain and simple. Now that final number being below the opening week totals for Chromatica is a bit curious – especially considering there seems to be more passion for the music of Mayhem versus its predecessor – but still nothing to scoff at.
Jason Lipshutz: A 9. Longtime pop purveyors have lived through various reports of Lady Gaga’s commercial demise — from the 99-cent Born This Way price tag to the multimedia mixed bag of Artpop to the slow start of Joanne to the two-thumbs-down response to Joker: Folie a Deux — and they have all been greatly exaggerated. As she approaches the two-decade mark of her breakthrough, Gaga is not only still collecting hits, but can command enough attention around a new full-length that it debuts with a six-figure total, the best bow of 2025 by a woman artist. This strong opening week number should be treated as a marker of continued longevity, and be celebrated.
Andrew Unterberger: Let’s say an 8. The number isn’t overwhelming, but it’s very solid — and we should note that the superior Chromatica number came when ticket and merch bundles were still counted towards the Billboard 200, which certainly helped that debut performance. Mostly, Gaga should be thrilled that fans are as excited about the album as they are, and that in a pop era overrun by stars who bear both her direct and indirect influence, she still makes a big impact every time out.
2. “Die With a Smile” remains the best-performing song on the set, holding at No. 2 on the Hot 100 this week. The song’s placement as the album’s final track has proven controversial among fans — do you think it earns its inclusion on the set?
Katie Atkinson: I think the end of the track list is the exact right spot. In interviews, Gaga has compared Mayhem to “one night out,” so that would make “Die With a Smile” the point in the night when you exit the club, shield your eyes from the early-morning sun, and fantasize about going to the ends of the earth (or the end times, in this case) with someone you only just met. Tacking what could have been a one-off duet onto your track list could look calculated, but I think Gaga putting it in the final spot makes it feel like an artistic choice instead.
Stephen Daw: Not really, and that’s okay! “Die With a Smile” was not conceived as a Mayhem track, and it does show. While the album’s final run of songs with “The Beast” and “Blade of Grass” does help transition into the song’s romantic balladry, “Die With a Smile” stands out on this album as more of an epilogue than anything else. But, because the track doesn’t show up until the very end of the album, it ultimately isn’t the biggest deal that it’s a bit misplaced — by the time you arrive at Gaga and Bruno’s megahit, you’ve already gotten the full Mayhem experience.
Kyle Denis: Sure? It’s really a symptom of the chart world that we live in that an artist can’t just let a monster standalone single remain standalone. Nonetheless, to Gaga’s credit, she does make a valiant effort to sequence the album in a way that connects “Die With a Smile” with the rest of the tracklist, but it’s still a bit jarring hearing Bruno’s voice out of the blue when you listen to the album from front to back.
Jason Lipshutz: Of course! It’s the definition of a victory lap on Mayhem — removed tonally from the uptempo electro-pop, but a current smash that concludes the full-length on a triumphant note, and is too important to Gaga’s career trajectory to simply float on as a single without a host album. This deep into the streaming age, it’s hard to quibble with any artist tacking a big single onto the end of an album to help boost streaming totals… but in this instance, the decision feels artistically sound, and is well-earned.
Andrew Unterberger: Not particularly, but it’s forgivable.
3. Of the set’s other tracks, “Abracadabra” also peeks its head back into the top 20 (at No. 19, after previously reaching a No. 12 peak) while another eight of the album’s tracks can be found in the Hot 100’s bottom half. Do you think “Abracadabra” has cemented itself as the album’s biggest Gaga-only hit, or do you think one of the newer songs will eventually come to challenge it?
Katie Atkinson: On my first listen, “How Bad Do U Want Me” was so undeniably catchy that I would be surprised if it doesn’t eventually find its way to pop radio. A lot of the release-week headlines focused on whether Taylor Swift might have been involved in the song, thanks to fan theories online, and it makes sense that a song that recalls the radio-dominating Swift – but is undeniably Gaga at the same time – would fit right in at top 40.
Stephen Daw: If Gaga chooses not to give any of her other tracks the single treatment, then “Abracadabra” is going to be Mayhem’s big solo hit for Gaga, no question. Fans love the song, her performance of the track on Saturday Night Live is being rightfully praised, and the gothic music video continues to inspire new trends online.
But I would bet on Gaga having at least one more single up her sleeve for this album’s release — Gaga historically loves to put out a post-album single just a couple weeks after the set’s release (see Joanne’s “Million Reasons,” Chromatica’s “911,” Born This Way’s “Marry the Night,” and so on). If she were to put together a splashy music video ahead of her Coachella performance next month for fan-loved tracks like “Garden of Eden” or “Shadow of Man,” Gaga could easily have another hit on her hands — one that might even make “Abracadabra” disappear.
Kyle Denis: For the time being, “Abracadabra” is definitely the album’s biggest Gaga-only hit, but it’s not like “Disease” put up much of a fight. I know “Perfect Celebrity” and “Killah” are getting a lot of love right now – and “Garden of Eden” snagged the key F1 sync – but my money is on “Vanish Into You.” It’s got that kind of wistful-but-still-danceable feel that sent tracks like Ariana Grande’s “We Can’t Be Friends” to No. 1 around this time last year.
Jason Lipshutz: I prefer other vibes on Mayhem to the maximalist pop of “Abracadabra,” from the downhill motion of “Shadow of a Man” to the slinkiness of “Killah” to the icy arena-rock of “Perfect Celebrity,” and we’ll see where this album campaign goes in the coming months. But for now, “Abracadabra” has clearly struck a chord, harkening back to Gaga eras of yore while also unfurling an enormous new hook and brash visuals. At this moment, I’d be surprised if another solo Gaga song from Mayhem overtakes it as a bigger top 20 hit on the Hot 100.
Andrew Unterberger: It’s been a pretty long time since a Gaga album produced a major post-album-release hit — the only one I can think of in the past 10 years is “Bloody Mary,” which of course came from an album released a whole decade earlier. So I’m guessing “Abracadabra” will reign pretty unchallenged, but I’m certainly rooting for “How Bad Do U Want Me” or “Perfect Celebrity.”
4. Gaga’s media approach to this album was very old-school in its zone-flooding, with the pop star embracing both newer and traditional forms of media and promotion and generally making herself unmissable in the leadup to the set. From the early response to the album, do you think that approach has proven to be a successful one — and why did or didn’t it work?
Katie Atkinson: Oh, it worked. And it maybe its my own personal fondness for Gaga, but it never felt oversaturated. I think it was the variety of appearances – from a lie-detector test, to hosting SNL, to eating hot wings – that kept the audience from getting bored of her. In short, I think she nailed it.
Stephen Daw: As someone who had the honor of interviewing Gaga for this project, I am unbiased and 100% objective in saying that this strategy worked and she should definitely keep doing it.
Big press tours like this can be risky today because fans can smell desperation — if you come across looking too much like you’re selling a product, they will push back against the appearances as advertisements. But Gaga never appeared even slightly insincere in her various interviews ahead of Mayhem; she seemed genuinely stoked for her fans to get to hear her new songs. Had another, less engaged artist attempted a similar run with their media appearances ahead of an album drop, it probably wouldn’t have worked. But because it was Gaga, making herself as available as possible to a fanbase that really wanted to hear from her, this full court press worked wonders.
Kyle Denis: I think it’s definitely proven successful. Her SNL performances really sold the full scope of Mayhem, and she leaned into fan service by teasing a “Telephone” continuation multiple times. With her biggest streaming debut ever, another Billboard 200 No. 1 and yet another 200k+ opening week, it’s hard to argue against the strategy. Retrospectively, however, I do wish Team Gaga rallied around one song to pull off a release week top 10 debut on the Hot 100; “Smile” being the only current top 10 hit from the album isn’t the best look.
Jason Lipshutz: Everyone is aware of Lady Gaga — who she is, what she stands for, where to listen to her ubiquitous smash with Bruno Mars. But what the media blitz leading up to Mayhem accomplished was making even the most casual fan aware that Gaga was back with a new album on March 7, via performances, interviews, promotional opportunities and viral sound bites. Flooding the zone gave the entire mainstream a heads-up to check out her new album when it arrived on streaming services earlier this month, and based on the No. 1 debut and equivalent albums unit total, that strategy worked very well.
Andrew Unterberger: We’ve covered this pretty extensively elsewhere, but yeah — the entire campaign was an unquestioned W for Gaga and her team.
5. After getting to live with it for about a week and a half, where are you currently rating Mayhem within the Gaga catalog?
Katie Atkinson: Whew, this is tough. I think I have it in an arm-wrestling match with Chromatica for the No. 4 spot, after The Fame Monster, The Fame and Born This Way. Right now, Mayhem has the edge, because I’m really feeling its more throwback vibes, but catch me on another day and Chromatica could jump back up.
Stephen Daw: Mayhem is Gaga’s best album in over a decade, period. I would still put it just below her earliest studio projects — The Fame, The Fame Monster and Born This Way are considered modern pop masterpieces for a reason — but above the rest of her discography.
Kyle Denis: In terms of her solo studio albums, this is comfortably in a distant third behind The Fame Monster and Born This Way for me. If we’re adding in the Tony Bennett collab albums, Cheek to Cheek might have something to say. But don’t let me get to talking about the soft spot I have for Harlequin!
Jason Lipshutz: Pretty high! I loved Chromatica as a return to the bold pop of her early days, and while I think her 2020 album had higher peaks, the more time I spend with Mayhem, the more consistent it sounds. For now, I’d probably slot behind The Fame/Fame Monster and Chromatica, and on the same plane as Gaga’s most underrated album, Artpop.
Andrew Unterberger: Just a half-notch below Chromatica for me as far as her best album since her opening trio goes — but together with its predecessor, a really great reclamation of her pop legacy and confirmation that she’s still one of the all-time greats.