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She’s already one of the most famous mononymous celebrities in the world, and now Academy Award, Emmy and Grammy winner Cher has partnered with Irving Azoff’s Iconic Artists Group to expose new generations to her prolific, six-decade-long music career.

IAG has acquired Cher’s full interest in her past sound recordings and compositions for a sum that the company declined to reveal.

The 77-year-old singer-actress, who is now recording her first holiday album, has landed a No. 1 single on one of Billboard’s charts in each decade from the 1960s through the 2010s, beginning with her work as half of the duo Sonny & Cher, whose pop hits led to the hit CBS prime-time variety show, The Sonny & Cher Comedy Hour, which ran from 1971 to 1974. But she got her start when she was 17, singing background vocals for late producer Phil Spector, whom she refers to as “Phillip.”

Like many acts on IAG’s growing roster, Cher has a relationship with Azoff that goes back to the ’70s, when they were introduced by Cher’s sister, Georganne LaPiere, who was a close friend of Azoff’s. “I’ve never worked with her professionally,” he says, “but obviously have been a fan.”

Cher says her decision to make a deal with IAG came down to the respect Azoff shows artists. “I trust Irving,” she says in an exclusive interview with Billboard. “If he has a great idea, I respect him. And if I have a great idea, I know he will listen attentively. My voice will be heard.”

IAG’s first project with Cher will celebrate the 25th anniversary of “Believe,” her electro-pop hit that arrived in October 1998 and was Billboard’s No. 1 song of 1999.

Although she has yet to talk strategy with IAG, Cher says she and Mark Taylor, who co-produced the song, discussed building a box set around “Believe” and her album of the same name — a conversation in which Taylor proposed an ambitious agenda for her. “I said I’d like to do a concert with my favorite songs, and he said, ‘Why don’t you do an album?’ I said, ‘OK.’ And he said, ‘Why don’t you do a concert for the Christmas album?’ And I went, ‘Wait, dude. C’mon,’ ” she recalls with a laugh.

Cher, who is managed by Roger Davies and Lindsey Scott, concluded her last major tour in 2005 and a Las Vegas residency in 2011. Asked if she plans to tour again, she replies: “I don’t know,” although she says there will not be live performances tied to the anniversary of “Believe”: “I’m not going to be ready that soon.”

She would also like to explore releasing a box set of her lesser-known songs, including some of her more recent recordings. “Some of my favorite, favorite songs weren’t hits,” she says. “I wasn’t a very good singer until, oh, my God, I was 40. I met my teacher [Adrienne Angel]. She made me a real singer.”

Her wish list for such a compilation would include tracks that fared well on the dance charts but weren’t necessarily mainstream pop hits, including 2001’s “Song for the Lonely”; 2010’s “You Haven’t Seen the Last of Me,” which won composer Diane Warren a Golden Globe; and 1991’s “Save Up All Your Tears.”

There are also plans to license her vast catalog of hits for film/TV synchs. “I think that’s great because they’re good songs,” Cher says. “Not all of them, but a lot of them are really good. I’m surprised sometimes that people know me or know my songs.”

IAG’s acquisition includes the international share in her late ex-husband Sonny Bono’s publishing catalog, which she received in their 1975 divorce — a collection that Azoff says is “vastly underappreciated” and includes such Sonny & Cher hits as “The Beat Goes On” and “I Got You Babe.” Cher says she would love for those songs to find new ears, but adds, “It never actually occurred to me that kids would want to hear those old songs.” (IAG does not have a stake in her Los Angeles-based CHERlato pop-up gelato truck, which serves flavors like Snap Out of It! and kefir and cardamom.)

IAG president Jimmy Edwards says the company plans to mine all decades of Cher’s career. “She’s the symbol of empowerment,” he says. “She’s successful in everything she does — music, film, TV, fashion, you name it. There’s so much story to tell. That’s our goal, always: to make sure we’re working with our partners to help curate that story.”

Super producer Benny Blanco sold a package of publishing and performance copyrights to Litmus Music, the private equity-backed music rights company run by industry veterans Hank Forsyth and Dan McCarroll, both groups said on Wednesday (June 28).
Litmus said the acquisition includes Billboard Hot 100 No. 1’s like “Diamonds,” recorded by Rihanna, “Moves Like Jagger” recorded by Maroon 5, “Love Yourself” recorded by Justin Bieber, and “Señorita,” recorded by Shawn Mendes & Camila Cabello, plus “Eastside,” recorded by Blanco, Halsey & Khalid, “Roses,” recorded by Blanco and the late Juice WRLD featuring Brendon Urie, and others.

Terms of the deal were not disclosed.

Investor interest in music copyrights remains at an all-time high, and while career-spanning catalogs from artists like Bruce Springsteen and Bob Dylan have fetched among the highest reported sums, Blanco, 35, is among a growing cadre of younger producers, artists and songwriters who are electing to sell some of their copyrights while they are still actively making music.

This is the second rights sale Blanco, whose full name is Benjamin Joseph Levin, has done in recent years. In 2019, he sold Hipgnosis partial rights to some 90 songs, including his writer’s share in “Castle on the Hill,” which Blanco co-wrote and co-produced with Ed Sheeran.

A 2013 winner of the Hal David Starlight Award by the Songwriters Hall of Fame and multi-time recipient of BMI‘s songwriter of the year award, Blanco said his longstanding relationship with Litmus’s Dan McCarroll was the reason he chose them to handle these rights.

McCarroll, Litmus co-founder and chief creative officer, and Blanco met when the creative was 17 and McCarroll was running East Coast creative for EMI Publishing. The pair have since worked together on projects involving Keith Urban, Gym Class Heroes and Katy Perry, among others.

“I first crossed paths with Dan as a young teenager,” Blanco said in a statement. “I feel like we’ve had so many dinners and conversations that have gone beyond music and they really helped guide and shape me into the person I am today. There’s no better home I could imagine for such a meaningful part of my catalog.”

McCarroll speaks of the pride of watching him become the “incredible writer and producer he is today. We at Litmus are honored to work with him now to support part of his incredible catalog.”

Launched in August 2022, Litmus has $500 million in backing from Carlyle Global Credit, and aims to buy the publishing and recording rights of artists from a range of genres. In December, Litmus announced it bought Keith Urban‘s master recordings for an undisclosed sum. Forsyth previously held positions as executive vp at Warner Chappell and GM of Blue Note, while McCarroll served as president of both Warner Brothers Records and Capitol Records.

Primary Wave Music has acquired Skillet‘s music publishing interests as well as their recorded music royalties across five of their critically acclaimed albums, released from 2003-2016, in a multi-million dollar deal. Some of their biggest hits include “Whispers in the Dark,” “Awake and Alive,” “Feel Invincible,” “Monster,” “Hero,” and “The Resistance.”

Big Yellow Dog Music has signed BSAMZ (Brandon Sammons) to its publishing roster. With more than a decade of experience as a co-writer with artists like Lady Gaga, Kygo, Bryce Vine, Adam Lambert, Culture Club, Sam Feldt and many more, BSAMZ is still continuing to write hits, most recently with K-Pop group Girls’ Generation’s “You Think” off of their No. 1 album Lion Heart.

Reservoir has signed singer, rapper, and songwriter Armani White to his first-ever global publishing deal. The agreement entails both the artists’ back catalog and future works, including his viral hit “BILLIE EILISH” which reached No. 58 on the Billboard Hot 100.

Peermusic has signed singer-songwriter Alejo to an exclusive worldwide publishing deal. The deal encompasses all of the Puerto Rican artist’s catalog, including his new album El Favorito de las Nenas, released on May 4. The deal also includes his hit songs “Pantysito” with Feid and Robi; “Un Viaje” alongside Karol G, Jotaerre and Moffa; “Volar” by Wisin, Chris Andrew ft. Los Legendarios; and “Estrella” with boy band CNCO.

Warner Chappell Music has signed a global publishing deal with Canada-based country act Josh Ross. Named a Spotify Hot Country Artist to Watch for 2023, Ross has been building his profile with key opening slots, supporting talent like Bailey Zimmerman Nickelback, Lee Brice, Chase Rice, Brantley Gilbert.

Wise Music Group has signed a deal with DJ and producer Ron Trent. With almost 30 years of experience in the dance/electronic space, Trent first became acclaimed as a DJ with the release of Altered States at age 15. Under his new project WARM, Trent is still continuing to release enduring electronic works.