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The Rolling Stones members Mick Jagger and Keith Richards were hit with a copyright lawsuit on Friday (March 10) claiming their 2020 single “Living in a Ghost Town” — a rare new song from the rock legends — lifted material from a pair of little-known earlier tracks.
In a lawsuit filed in New Orleans federal court, songwriter Sergio Garcia Fernandez (stage name Angelslang) is claiming that Jagger and Richards “misappropriated many of the recognizable and key protected elements” from his 2006 song “So Sorry” as well as his 2007 tune “Seed of God.”
How would members of the iconic band have heard those songs, which have less than 1,000 spins on Spotify? Fernandez claims he gave a demo CD to “an immediate family member” of Jagger.
“The immediate family member … confirmed receipt … to the plaintiff via e-mail, and expressed that the musical works of the plaintiff and its style was a sound The Rolling Stones would be interested in using,” Fernandez’s lawyers wrote in Friday’s complaint.
A copy of the alleged email from Jagger’s relative was not included in public filings.
Released at the peak of the COVID-19 shutdowns in April 2020, “Living in a Ghost Town” was the first original material released by the Stones since 2012. The song, a blues-rock tune with reggae influences accompanied by a COVID-themed video, reached No. 3 on the Hot Rock & Alternative Songs chart in May 2020.
But Fernandez says the new song was created by borrowing key features from his songs, including the “vocal melodies, the chord progressions, the drum beat patterns, the harmonica parts, the electric bass line parts, the tempos, and other key signatures” from “So Sorry” and the “harmonic and chord progression and melody” from “Seed of God.”
“Defendants never paid plaintiff, nor secured the authorization for the use of ‘So Sorry’ and ‘Seed of God,’ his lawyers wrote.
A rep for The Rolling Stones did not immediately return a request for comment on Friday evening.
The battle for control of K-pop company SM Entertainment has been a boon for its shareholders. SM’s stock rose 14.4% this week to 147,800 won ($111.95) after Kakao launched a tender offer to seek a 35% stake at 150,000 won ($113.62) per share. Korea’s largest music company, HYBE, previously sought to acquire up to 40% of SM shares at 120,000 won ($90.89) per share. Its tender offer largely failed, however, with HYBE’s stake increasing just 1% — from 14.8% to 15.8% — as investors held out for a better offer.
SM was one of just three stocks in the 20-company Billboard Global Music Index to be in positive territory this week. Abu Dhabi-based music streamer Anghami rose 5.5% and German concert promoter CTS Event rose 1.5%. The overall Global Music Index declined 3.9% to 1,192.56.
Shares of Spotify declined 1.7% to $121.67 this week after it unveiled a slew of new product features at its annual StreamOn event on Wednesday. The company announced it has already surpassed the 500 million monthly active user target for the first quarter with an entire month remaining.
In the U.S., the Dow index fell 1.1% and the S&P 500 declined 1.5%. The big news in the financial markets on Friday (March 10) was the closure of Silicon Valley Bank, the country’s 18th largest bank with assets of nearly $213 billion, according to the Federal Financial Institutions Examination Council; it was a major player amongst the region’s tech companies and venture capital firms. It’s the second-biggest bank failure in U.S. history behind Washington Mutual at the height of the 2007-08 financial crisis. The Federal Deposit Insurance Corporation was appointed SVB’s receiver on Friday and will give insured depositors access to their funds no later than Monday.
The U.K.’s FTSE 100 Index declined 1.7%, Japan’s Nikkei 225 index declined 1.7% and Korea’s KOSPI index declined 1.0%.
This article was written in paid partnership with Triller.
Triller, the U.S.-based answer to foreign social media video sharing services, is poised to have a big 2023. The startup first rose to prominence in 2020, as it made headlines for producing blockbuster pay-per-view boxing matches as well as launching careers for a slew of up and coming combat sports athletes. Beyond its emphasis on sports promotion, the company was also embraced by many creators in 2020 as its China-based competitor faced increasing hostility from Congress and former President Donald Trump. While its competition readies itself for its first-ever testimony before Congress later this month, the future couldn’t look brighter for Triller, who is currently on the cusp of being publicly traded on the NYSE under the ticker symbol “illr.”
For Triller Executive Chairman and Owner Bobby Sarnevesht, the company’s success is due in no small part to the fact that it’s the only big tech company that isn’t owned by big tech. “Our primary stakeholders are the artists and the influencers themselves,” Sarnevesht says. “What people don’t understand is that we aren’t just ‘for the artists,’ we are the artists.” With a string of celebrity endorsements spanning social media, music, sports, and more, Sarnevesht claims that Triller might be “the largest creator owned company ever to exist.”
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While Triller does see itself as a bold competitor to other video sharing social media platforms, it does not define itself as such. “A lot of people came rushing onto Triller a few years ago when Trump first brought up the idea of a ban [on the foreign competition],” Sarnevesht says. “We definitely leaned into that…but that is not who we are, that is not how we define ourselves.”
Sarnevesht knows first hand how hard it is to build an audience on social media, and prides himself on Triller’s creator-first positioning. “I hear daily horror stories about hard working artists who spent the last three years building their following – whether it’s to 5,000, 500,000 or 50 million people – only to wake up and find that [their platform] is literally blocking them from marketing to their own audience if they don’t pay [them]. [These platforms] put up a paywall where they actually block you from posting to all your own users without paying for…access [to] them,” Sarnevesht says.
On Triller, Sarnevesht explains, companies are set up to actually give the creator direct ownership of the relationship with their followers and maximize their revenue. “That’s why our products like Cliqz, our SMS app for influencers, get over a 70% open rate and an unheard of over 30% click through rate,” Sarnevesht says. “Creators literally can make 10x or more on Triller [than] they can on any other platform.”
Triller alleges to be majority owned by actual artists, influencers, and talent who in turn can maximize engagement with their followers and take home more revenue versus other platforms where big tech takes the lion’s share. According to Sarnevesht, the company’s “secret sauce” lies in its use of AI. “Triller at its core is an AI company. Its base of AI comes by way of an acquisition approximately two years ago [when Triller bought AI startup] Amplify.AI,” Sarnevesht says. Sarnevesht and team refer to Triller’s Conversational AI system as “ChatGPT for Brands,” claiming that to date, the technology has enabled over 20B conversations with more than half a billion users. “While others are just discovering ‘ChatGPT’ and trying to find some AI angle for valuation purposes, Triller literally is built on AI and always has been,” Sarnevesht says.
Ahead of what could surely be the brand’s biggest year to date, Sarnevesht and team have launched a custom social media converter for creators to transfer their entire video sharing accounts, including usernames, to Triller. “This is our coming out party,” says Sarnevesht. “Transfer your [other accounts] now.”
For Sarnevesht and team, Triller isn’t just a social media app but an entire creator ecosystem unto itself. According to Sarnevesht, Triller has conducted 10 acquisitions since 2020, making it more than a single app but a marketplace setup to allow influencers to, as Sarnevesht puts it, create the best content and share it as broadly as possible across all other social media networks while retaining control of their own users and maximizing what they can make.
Keep your eye on this space for more from Triller and Sarnevesht.
The U.S. recorded music business posted its seventh consecutive year of growth in 2022 as the industry continues to benefit from streaming services such as Spotify, Apple Music and YouTube. After spending most of the last two decades in a painful freefall — piracy devastated CD sales and the download-driven unbundling of the album didn’t make up for it — the recorded music business has enjoyed a great run. Last year, paid subscription revenues surpassed $10 billion for the first time, according to the RIAA, and overall revenues reached $15.9 billion.
Here’s the bad news: Last year’s growth, in terms of both dollar and percentage increases, was the lowest since 2016, when the recorded music business started to recover from a 15-year downturn. Happy days may be here again, but they’re not getting happier like they were.
Total recorded music revenues grew 6.1%, but that’s about a quarter of 2021’s 23.2% gain. Paid streaming revenues improved 7.2% in 2022, a third of the 22.2% growth in 2021. It was the first time that this segment’s growth rate fell into the single digits since 2010. That year paid streaming revenues rose just 2.9% to $212 million. Over the next decade, as annual paid streaming grew to 57.8% of total recorded music revenue in 2022, the segment’s annual growth often exceeded 50% and fell below 20% only twice.
Ad-supported streaming’s revenue growth rate also fell into the single digits, also for the first time in more than a decade. Slowed by an advertising malaise that has also affected companies ranging from Alphabet to iHeartMedia, streaming services’ advertising royalties to record labels grew 5.6% compared to 44.4% in 2021 and 16.8% in 2020. In dollar terms, last year’s revenue growth was the lowest since 2015.
The slowdown shouldn’t catch anybody by surprise given the industry’s reliance on streaming, subscription services’ unwillingness — until recently — to raise prices and a finite number of potential customers. The problem comes down to basic math: Fees from subscription services accounted for 57.9% of recorded music revenues in 2022. At just 2.4% of total revenues, a high-growth segment like synchronization barely moves the needle despite rising 24.8% in 2022. Vinyl sales were strong once again — up 17.2% — but accounted for just 7.7% of total recorded music revenues.
Up-and-coming revenue streams such as TikTok, Facebook and Instagram are just that — not yet ready to deliver meaningful royalties despite their popularity. Their revenues are included in the ad-supported streaming bucket that increased just 5.5% in 2022. TikTok faces high expectations but large uncertainty, too, as it faces pressure from politicians at the state and federal level that could reduce its importance. In addition, the company has installed parental controls that are likely to reduce engagement and further reduce its potential value to artists and labels.
A positive trend is subscription services’ decisions to raise prices on individual and family plan tiers. In 2022, Apple Music, Amazon Music and Deezer raised prices in the U.S. Spotify has not yet announced a price hike for standard subscription plans but has hinted it will follow suit in 2023. Labels are eagerly awaiting Spotify’s move. “We are the lowest (cost) form of entertainment,” Warner Music Group CEO Robert Kyncl said Thursday. “We have the highest …engagement, highest form of affinity and lowest per-hour price. That doesn’t seem right.”
Globally, the situation looks better. The industry in China, the world’s most populous country, is flourishing thanks to streaming companies such as Tencent Music Entertainment and Cloud Music. In Japan, the world’s second-largest recorded music market, streaming revenues increased 125% in 2022, according to the RIAJ. At Spotify, which operates in 184 markets, revenue increased 21.3% in 2022 to 11.7 billion euros ($12.4 billion), with about equal growth rates from paid and ad-supported streaming. Annual revenues of two smaller streaming companies, Europe-focused Deezer and MENA-focused Anghami, grew 13% and 36%, respectively.
In the U.S., a maturing streaming business alone cannot maintain the breakneck pace of the last seven years. Labels will need more than the status quo to return to double-digit growth.
A year after Morris Day accused the Prince estate of trying to “rewrite history” by “taking my name away,” it appears that the ugly dispute over his band name has been worked out. But Day’s attorney tells Billboard that other key issues with the estate remain unresolved.
Last year’s outcry was prompted by a threat letter in which attorneys for the estate complained about Day’s efforts to own the trademark registration “Morris Day and The Time” — the name of the Prince-affiliated band he’s led for years. In it, they told him he had “no right” to use the name “in any form.”
That dispute now appears to be in the rearview mirror. In December, the federal trademark office formally published Day’s application for such a trademark registration. At that point, the Prince estate had 30 days to file an opposition case against him, but records show it did not do so.
The progress is perhaps unsurprising, given the change in the control of the Prince estate that has taken place in the year since Day’s complaints.
Last year’s threat letter came from Comerica, a court-appointed bank that administered the estate during a years-long legal battle. With that case finally closed, the Prince estate is now in the hands of its permanent stewards: industry bigwig Primary Wave on the one hand, and a group of heirs and advisors led by longtime Prince attorney Londell McMillan on the other in what amounts to a 50-50 split. And during last year’s fracas, both Primary Wave and McMillan voiced public support for Day.
Day and Prince were frequent collaborators in the early 1980s. Day was the lead singer of The Time, a group known for their high-octane funk; Prince wrote and produced much of their music under an alias. They toured together, and The Time appeared prominently as Prince’s rival band in the 1984 film Purple Rain. In a 1990 interview, Prince said The Time was “the only band I’ve ever been afraid of.”
In December 2021, attorneys for the estate sent a letter to Day over the trademark registration on “Morris Day and The Time,” a name he had continued to use on tours for decades. They warned him that it violated a 1982 written agreement in which Day allegedly agreed that Prince’s company would retain all rights to the band’s name. Unless Day reached a deal with the estate, the attorneys said they would file a formal case against him at the federal trademark office.
A few months later, Day spoke out publicly about the dispute, saying he had “spent 40 years of my life” building the name and that Prince had had “no problem” with him using it. “Now that Prince is no longer with us, suddenly, the people who control his multi million dollar estate want to rewrite history by taking my name away from me, thus impacting how I feed my family,” Day wrote in a social media post.
Day’s post quickly sparked outrage against Comerica. Former Prince bassist Nik West took to Instagram to complain: “I don’t see how ‘randoms’ can tell you this! Morris Day and the Time forever … we ALL know what time it is!” Primary Wave, which at that point was not yet in control of the estate, quickly joined the chorus of critics, telling Comerica to “do the right thing here.”
Now, a year later, Day’s trademark application is advancing, and his attorney Richard Jefferson tells Billboard that he and his client are optimistic that “things will be amicable moving forward.” But despite the headway on the “Time” name, Jefferson says they’re still working to resolve broader issues with the Prince estate.
“All I can say at this point is that we are making progress,” he said in an email. “The trademark is only one of a few issues at play.”
Case in point: Public records show that Day is also currently seeking to regain his ownership rights to two of The Time’s biggest songs using copyright law’s so-called termination right — a provision that allows creators to win back control of works that they sold away decades earlier.
In June, Day’s attorneys submitted formal notice that he planned to terminate the estate’s control over his songwriting stakes in “Jungle Love,” which hit No. 20 on the Billboard Hot 100, and “The Bird,” which reached No. 36 on the chart. Both songs also appeared prominently in Purple Rain.
If the termination process is completed, Day would recover a 50% share of the “Jungle Love” composition and a 33 percent stake in “The Bird” composition, according to the filings. The remaining shares of those songs, originally owned by Prince, would still be owned by the estate. But in practice, such filings are often simply a starting point, leading to a renegotiation of rights deals rather than an outright termination.
Representatives for both halves of the Prince estate did not return requests for comment.
Julie Adam was named executive vp/general manager at Universal Music Canada, where she will lead frontline operations, overseeing marketing, digital strategy, commercial affairs and brand partnership portfolios. Adam joins from Rogers Sports & Media, where she was most recently president of news & entertainment.
Alison Donald was promoted to head of global creative at Kobalt, where she will be based between London and Los Angeles. She previously oversaw A&R and creative in the U.K. and Europe for Kobalt Music Publishing as well as AWAL’s U.K. and Europe creative team prior to its sale.
Jennifer Blakeman joined Seeker Music as chief rights & royalties officer. She comes from boutique music publisher one77 Music, where she served as president/chief creative officer. In her new role, she will lead and oversee the expansion of Seeker’s rights management, administration and royalty platforms. Blakeman can be reached at blakeman@seekermusic.com.
Michael Allen was named vp of marketing strategy at Republic Records, where he will develop and execute campaigns for artists across pop and K-pop. The New York-based executive joined Republic in 2020 as a digital marketing consultant.
Gabe Fleet joined law firm Latham & Watkins as partner in the connectivity, privacy & information practice. Fleet, a prominent music licensing lawyer, joins from iHeartMedia, where he served as executive vp of business affairs and chief music licensing counsel. He anticipates being part of Latham’s New York office upon admission to the New York Bar; he is currently licensed to practice in Georgia and Alabama. He can be reached at Gabe.Fleet@lw.com.
Merlin announced several promotions. They include Ryan McWhinnie to vp of business and legal affairs, Shrina Patel to senior director of business and legal affairs, Chris Tarbet to senior director of commercial partnerships, Chaida Kapfunde to senior director of business and technology solutions, Pavan Vasdev to director of strategy & growth, Quentin Martins to senior manager of commercial partnerships and Grace Styles to senior finance assistant.
Big Machine Label Group promoted Courtney Daly, Bekah Digby and Marie Wapelhorst to director of streaming and Anna Scott Welch to manager of streaming. Sam Featherstone also joined the company as director of streaming; he was previously at Sony Music Entertainment, where he served as associate director of commercial partnerships. Daly can be reached at courtney.daly@bmlg.net, Digby can be reached at bekah.digby@bmlg.net, Featherstone can be reached at sam.featherstone@bmlg.net, Wapelhorst can be reached at marie.wapelhorst@bmlg.net and Scott Welch can be reached at annascott.welch@bmlg.net.
Red Street Records hired several new team members, including Brooklynn Gould-Bradbury as manager of publicity and communications, Dottie Chamberlain as executive assistant/operations manager and Riley Cooper as digital marketing coordinator. Gould-Bradbury joins from CMT and can be reached at brooklynn.g@redstreetrecords.com. Chamberlain joins from Universal Music Nashville, where she served as executive assistant to chairman/CEO Mike Dungan (for whom she worked for nearly three decades). She can be reached at Dottie.c@redstreetrecords.com. Cooper, who is coming off internships with companies including Sweet Talk Publicity and Triple 8 Management, can be reached at riley.c@redstreetrecords.com.
Universal Music Group senior vp of business and legal affairs Aaron Harrison was appointed to the SoundExchange board of directors; he replaces Sony Music’s Jeff Walker. Harrison also serves on the SoundExchange licensing committee.
Hannah Babitt, CEO/founder of Los Angeles-based boutique management company BABZ, announced the opening of BABZ Nashville. Babitt will oversee BABZ in both Los Angeles and Nashville, with Jacklyn Figueiredo and Eden Lytle based in Los Angeles.
Claudia Russo was named senior vp of corporate communications at UTA. She joins from Verizon Business Markets, where she served as head of communications. Beginning in the role immediately, she will relocate to Los Angeles from New York this summer.
Sweden-based label A-P Records rebranded to Overtone Studios and named producer/songwriter Rami Yacoub as director of music development, North America. Based in Los Angeles, he’ll help spearhead the company’s international expansion.
Adam Sachs was named senior vp of entertainment, comedy and podcasts programming at SiriusXM. The executive first joined the satellite broadcaster following its acquisition of Team Coco, where he served as president.
First Artists Management hired Zoe Hart as agent in its London office and promoted Hailey Flame to agent in Los Angeles. Hart, who joins from Faber Music, can be reached at ZHart@firstartistsmgmt.com. Flame can be reached at Hflame@firstartistsmgmt.com.
Nigel Elderton was named chairman at music technology company Audoo, which is focused on improving accuracy, transparency and reporting in public performance royalty data collection and payment distribution.
While rehearsing for its 2013 Las Vegas residency, Mötley Crüe instructed Nicolai Sabottka, its new pyrotechnics specialist, to set the venue on fire — walls, ceiling, floor, everything. But when flames exploded behind Tommy Lee’s head, the drummer, believing he was on fire, freaked out and ran off. Everyone laughed. Lee returned and demanded of Sabottka: “What the f–k is going on here?” To which an unfazed Sabottka replied: “We tried to warn you.”
Sabottka, CEO of Berlin-based FFP Spezialeffekte und Veranstaltungslogistik (which translates to “Special Effects and Event Logistics”), has spent the past 26 years mastering the art of blowing stuff up at concerts while ensuring everybody remains safe. Although he earned a degree in pyrotechnics at a Dresden school specializing in explosives technology, his true studies came from working with Rammstein, the electro-metal band known for towering flames and violent explosions.
He joined Rammstein’s crew in 1997 as a tour manager, monitoring rhythm guitarist Paul Landers. “He would just put gasoline onstage and set it on fire,” Sabottka recalls. “We thought, ‘That’s not a good idea.’ ” Over time, Sabottka learned to be safer and more intentional, innovating flamethrowers attached to guitars and face masks, as well as an exploding backpack for frontman Till Lindemann. One of his proudest inventions was to shoot flames up the delay towers used to spread audio through a stadium.
“I can text [Sabottka] and go, ‘I have this idea to have a wrecking ball, and it hits a car and the car explodes,’” says Robert Long, Mötley Crüe’s production manager. “And 10 minutes later, I’ll get a video of him experimenting with something.”
Over the years, beginning with work for British pop star Robbie Williams, Sabottka and FFP have expanded beyond the Rammstein Universe, working not only with reliably pyro-friendly hard-rock bands like Mötley Crüe and KISS but Lady Gaga and, on the Brit Awards over the years, Taylor Swift and Sam Smith. And while rock concerts have set off explosions since the late ’60s, Sabottka and FFP are evolving the look, feel, sound and even smell of stadium concerts.
“Rammstein brought a whole other level to what you can do from a pyro standpoint,” Long says. “It changed the face of the industry more than most people would admit, because every company is doing it now.”
Sabottka, 57, started working with Rammstein in 1997 as a tour manager, referred by his brother, Scumeck, a German promoter. Nicolai declined, believing the press he’d read that Rammstein had fascistic tendencies. But he met with the band in an East Berlin cafe and, as he says in an email, “found out there were no Nazis but a pretty intense bunch.” The Berlin band was on the brink of international success, scoring an MTV hit with its anthem “Du Hast.”
He accepted the job. Sharing a bus with band and crew, Sabottka and frontman Till Lindemann bonded on long European trips. They’d “sit and drink and talk sh-t: ‘Oh, we could do this and we could do that,’” he recalls.
Sabottka earned the band’s respect, in part because he sweet-talked European fire officials into approving extreme effects. “He has the right logistics and permits to make it happen at all,” Landers says, calling from a Cape Town wind-surfing vacation. “He came up with flames at a height I’d never seen before. I knew, ‘OK, he is our guy.’ The small, student-looking guy [is] now a serious, professional deadly weapon. He’s a big, big part of our show.”
Sabottka won’t leak details about the effects for Rammstein’s upcoming European stadium tour, opening May 20 in Vilnius, Lithuania, but says the pyro will be “more impressive.” He’ll likely employ a favorite tool, lycopodium, a yellowish powder that creates giant flames that are relatively easy to control.
His pyro obsession began when he was a kid, hunting mice with friends in an open field near his home in Germany where he “managed to set the entire area on fire,” he says. Finding World War II ammunition in canals near his house, he drilled into it in his bedroom, with explosive results. Later, his father found black, ashy residue on his car, because Sabottka had tried to make napalm bombs out of a plastic bag to drip onto his toy soldiers. Police occasionally escorted 16-year-old Nicolai home from school. “I launched the largest smoke bomb in school, and everyone knew it was me, but they couldn’t prove it,” he recalls.
When Rammstein took a break from touring in the early 2000s, Sabottka formed FFP, and worked with other artists, beginning with British pop star Robbie Williams, who requested 100-foot-tall flames and a crucifix catching fire in a stained-glass window. “Most people [in the pyro business] can do what Nicolai can do. What they can’t do is talk the fire marshal into accepting it,” says Wob Roberts, production manager for Williams, as well as for Smith’s recent Brit Awards performance. “He’s really calm. Even when he raves about something, he barely raises his voice.”
Today, FFP has 70 employees worldwide across the company’s offices in Berlin, Los Angeles and London. Using artists’ own ideas as a guide, Sabottka and his staff are constantly tinkering. “They know how to take things right up to the limit,” says LeRoy Bennett, production designer for the Chromatica Ball Tour. “They’re super safety-conscious, but they’ll do things that are pretty intense.”
Rammstein pays attention to Sabottka’s excursions into pop and classic rock. “Sometimes I see a TV show, some band is playing, Mötley Crüe, and I see big flames and I say, ‘Wow, I didn’t know they had such big flames,’” Landers says. “Then it turns out Nicolai did the show.”
In a zoom call from his Los Angeles office, the bearded and bespectacled Sabottka laughs off his incendiary history. “I just like to set things on fire,” he says. “It’s surprising I’m still alive.”
A version of this story originally appeared in the March 11, 2023, issue of Billboard.
Back in 2017, at a Universal Music Latin Entertainment convention in Miami, Jesús López played the newly-released “Despacito” by Luis Fonsi and Daddy Yankee for those in attendance. “We all thought it was a hit,” says López, the chairman/CEO of Universal Music Latin America and Iberian Peninsula. “Admittedly, never what it became, but we knew it was something special.”
That evening, López also introduced two new signings: Sebastian Yatra and Karol G. The two Colombians, he said, “are the two big new artists in the company.”
It would take “Despacito” six months to make history as it soared to the top of the Billboard Hot 100, and stayed there for a then-record 16 weeks, tying the time spent by Mariah Carey and Boyz II Men’s “One Sweet Day” at No. 1 in 1995-96. (The record would eventually be broken by Lil Nas X‘s “Old Town Road.)
It took Karol G six years to make a different kind of history, as the first woman to place an all-Spanish album at No. 1 on the Billboard 200 with her latest project, Mañana Será Bonito. The set earned 94,000 equivalent album units in the U.S. in the week ending March 2, according to Luminate, its starting sum largely powered by streaming activity and with single “TQG” with fellow Colombian Shakira as one of its driving forces.
But there was no one tipping point for Mañana, or for Karol G. Rather, the success was the result of long-term planning and a series of key actions over the years, beginning with the door that “Despacito” opened, and including a steady stream of releases — four albums total; opening a 2019 arena tour for Gloria Trevi, which expanded her Mexican-American fan base; her hit “Tusa” with Nicki Minaj; and her 2021 album, KG2516.
“We haven’t stopped,” says López, who, thanks to another history-making moment, is Billboard‘s Executive of the Week.
Karol G has been on an upward trajectory that’s only accelerated the past year. Regardless, hitting No. 1 on the Billboard 200 is remarkable. Short-term, when did the road to No. 1 begin?
We began in April 2022 with Coachella. We started to have meetings to plan the launch of [new single] “Provenza,” and that’s when we began to plan the next album. I wanted February 2023, but Karol was aiming for November 2022 to coincide with the Latin Grammys. Then, between production and her tour, the date moved. Beginning in Coachella we designed a truly clear strategy to release singles one after another with a story for each single. Remember, singles now have a narrative behind them. We started climbing step by step. Clearly there was no tipping point, but rather different important moments.
Was the No. 1 a goal, and why did you see it possible?
Once we saw those first-day numbers we thought we could be No. 1, and we worked every campaign we thought could help. Initially, we were aiming to beat Bad Bunny’s numbers at that moment. If we hit 40,000 to 50,000 equivalent album units, we would place higher. Then the data started coming in. The weekend after release we knew we were in the battle for the No. 1, and by Monday I thought it would happen. My team was a little more reticent, and I was more optimistic, which is usually not the case. But I’m also more analytical and I crunched my numbers and it looked like we would be No. 1. Karol was all over it and she’d ask every day if we need more posts or more tweets. The artists and the company all came together because we knew what this meant. It was once again a very big statement for Universal Music.
Karol took up painting in the past couple of years, and the album cover, as well as the merch generated around it, uses her artwork. Was the merch important in this release?
Yes. All that began last year with Coachella, and we started to experiment when we released [singles] “Provenza” and “Gatubela,” designing merch that would bring her fans closer. The cover of Mañana Será Bonito, for example, will be a mythical cover, and it represents Latinidad and colombianidad 100%. I love Karol’s integral approach to things. And she’s very persistent. She works each detail very thoroughly. She has her ideas, and then she truly executes them very well.
How important was TikTok in the album’s success?
It’s not essential to the album, but it is for the singles. TikTok is the new radio; it breaks songs, and that’s how we’re using it. It’s been very important in this stage for singles like “Provenza,” “Gatubela,” “Cairo,” and right now our focus is to have “TQG” break records as well. The number of creations that fans are making with the music on TikTok is astronomical. It has to do with the storyline of empowerment around the song, and the collaboration between a legend [Karol G] and a legend legend [Shakira].
Shakira is signed to Sony. Was it complex to close the collab with her?
No. Not at all. We already have rules in place amongst ourselves [labels]. When we bring two names together, we know what we have to do. If two artists want to work together, we don’t put obstacles [in the way].
Given her No. 1, I have to think some of Karol’s consumption comes from the mainstream and not necessarily from Latins. Have you been working that market as well?
Yes. Since “Tusa,” everything we do we also work on the mainstream. We have PR teams, radio teams. But overall, it’s about people communicating differently today. There are no barriers. If you sell 12,000 tickets in a city that doesn’t have a big Latin population, clearly you’re reaching non-Latins. At school, a Latin girl sits next to her non-Latin friend. And since Latin is hot right now, there’s greater consumption. But, there’s still much to do in the mainstream, and I believe her tours and endorsements, as well as this single, will allow us to continue growing that market. The single and the album are already big hits in countries like Italy and France, but we need to do more work in England, for example.
In your opinion, what’s Karol’s appeal?
She’s a mix of many things. Obviously, getting here is not just about singing well or being clever. She is, first and foremost, a workaholic, meticulous, takes care of every detail. In the urban world, she’s a woman who sings very well, and that allows her to both rap and phrase beautifully; her songs have more range. And she’s very good at grasping where she wants to be, and she’s a natural role model for women who didn’t have role models. She’s very confident in who she is and that has allowed millions of women to identify with her and feel valued. She’s the girl next door. Karol is a diamond. Really, it’s not easy to find all these qualities in a person.
How important was this No. 1? And what’s next?
I don’t want people to always think ours is the company of “Despacito” or J Balvin or “Mi Gente” or even “Macarena.” Sometimes we forget what we’ve done. This success was very important to Latin women overall, to Karol G, but also to Universal Music Latino. The point is to write the next story. And the next, next, next great one will be Feid. I think he’ll be the biggest artist of 2023.
Previous Executive of the Week: Val Pensa of RCA
Polito Vega, the larger-than-life radio personality and longtime programming director of New York City’s WSKQ (Mega 97.9 FM) — the top-rated Spanish-language station in the country — who for decades reigned as the most powerful man in that corner of radio, has died, the station confirmed on Thursday. He was 84.
Vega spent more than 50 years on the air in NYC, earning the moniker “El Rey de la radio” (The King of Radio). He was known as much for his deep booming bass, which anchored numerous popular shows through the years, as for his trademark starched white outfits and baseball cap.
Vega was so well-known in the city that there was an oft-told joke that went like this: Two friends are standing on Fifth Avenue in New York as Polito Vega and the Pope stroll by, talking together. One of them asks, “Who’s that?” The other replies, “I don’t know who the old guy with the white robe is, but he must be important if he’s that friendly with Polito!”
Vega’s importance to Latin music cannot be overstated. He was the most influential tastemaker in the country’s top market dating back to when tropical music first became popular in the city in the 1960s and 1970s and stretching all the way to the 21st century.
“The architect of Hispanic radio at a global level,” wrote DJ Alex Sensation on his Instagram feed.
In 2009, Vega celebrated 50 years on the air with two shows at Madison Square Garden featuring performances by a group of A-list talents – Enrique Iglesias, Laura Pausini and Luis Fonsi, among many others. The shows were meant to signal his imminent retirement.
Three years later, in 2012, he celebrated 53 years on the air with “El Megatón Mundial de Polito Vega” (The Polito Vega World Megathon), a show at Citi Field in Queens featuring performances by Gloria Estefan, Don Omar, Alejandro Sanz, Juanes, Ricardo Arjona, Daddy Yankee, Paulina Rubio and Tito “El Bambino,” among others.
“I’ve only done radio in New York; I belong to the city,” he told Billboard at the time. “I go out on the street and people go crazy saying ‘Polito, Polito, Polito.’ I still have the same enthusiasm I had at the beginning; the same positive attitude in front of a microphone.”
Born in Hipólito Vega Torres, Puerto Rico, Vega came to the Big Apple harboring more artistic ambitions. He wanted to become a singer, but instead found his calling behind the microphone inside a radio booth rather than on stage. It was the early 1960s, and in NYC and around the country, Spanish-language radio was a fledgling business where broadcasts mostly lived part-time on AM stations. Vega’s first job was as a DJ on a half-hour show called “Fiesta Time,” which aired on the now-defunct WEVD-AM.
“The radio station was part time, but they decided to program 24 hours and they gave me a shift that went from midnight to 6 a.m. I felt I was in heaven,” he said. “The show was so successful and I felt that liberty to express myself that I’ve maintained to this day.”
Vega eventually landed at WBNX, where he met the senior program director Raúl Alarcón. It was the beginning of what would be a life-changing relationship. Alarcón, who’d had radio stations in Cuba before fleeing after the revolution and had big ambitions of his own, would soon acquire his first station in the U.S., launching what would become SBS. Forty years ago, he hired Vega, who never left.
As for Vega, he developed his signature voice and a reputation for defending the music he was passionate about. Vega was the first to play a record by a Fania artist on the radio, the first to play bachata, the first to play reggaetón.
“I grew up listening to Polito,” Prince Royce told Billboard a decade ago. “He was one of the first to support my music, and the first time I heard one of my songs on the air it was on his show.”
“He has that rare and unique combination of personal assets and experiences that make him a veritable expert where Latin music is concerned,” remarked SBS president and CEO Raúl Alarcón, who took over the business his father founded. “He has seen – and heard – it all, and he retains an uncanny ability to judge what’s good and what’s lacking, despite the constant change in musical trends and the whims of an extremely fickle public. He has a golden ear that can’t be fooled and he is as unfailingly relevant today as he was 50 years ago.”
Radio personality Charlamagne Tha God, rapper Master P and Vicky Cornell, wife of late Soundgarden frontman Chris Cornell are among the first speakers lined up for the Hollywood & Mind Summit, taking place May 11 in Los Angeles at United Talent Agency (UTA).
The conference, which will focus on how the entertainment industry can elevate mental health, will also feature Christina Wootton, head of partnerships at Roblox; Carmela Wallace, mother of the late Jarad “Juice WRLD” Higgins and Grammy-nominated singer/songwriter Valerie June, as well as a number of mental health professionals.
The one-day summit, which takes place during Mental Health Awareness Month, will bring together executives and talent across television, film, music and digital with mental health experts for discussions on mental health storytelling, the power of song, and opportunities to elevate mental wellness through tech and gaming, among other topics.
Courtesy Photo
“The entertainment industry has unique and unrivaled influence to help stem our global mental health crisis,” said Cathy Applefeld Olson, veteran entertainment journalist and founder of Hollywood & Mind. “Our inaugural Summit will gather key stakeholders across Hollywood and the mental health sector to delve into essential conversations, share learnings and ask the next important questions.” (Olson is a Billboard contributor.)
Following the day-time summit, Hollywood & Mind will host an evening launch party at UTA, where attendees can network as well as experience activations including a Mindfulness Wall presented by Case Kenny, author and host of the podcast New Mindset, Who Dis?
In addition to UTA, other sponsors include Hallmark Media, Publicis Health, Milk & Honey Music + Sports + Ventures and MTV Entertainment Studios.