Business
Page: 323
Two years after Cardi B won a nearly $4 million defamation verdict against a YouTube host named Tasha K over her salacious lies about drug use, STDs and prostitution, a federal judge has ruled that the gossip blogger cannot avoid paying most of the judgment through Chapter 11 bankruptcy.
Tasha, who filed for bankruptcy in a May petition that said she had less than $60,000 in assets, will not be able to “discharge” $3.4 million owed to Cardi via the Chapter 11 process, Judge Scott M. Grossman ruled Thursday (Oct. 5) — meaning she’ll continue to be on the hook even after she exits bankruptcy.
Bankruptcy law allows insolvent people to escape certain debts, but it doesn’t shield them from paying money they owe because of “willful and malicious injury” they caused to others. After Tasha filed for bankruptcy, Cardi’s lawyers said that exception clearly applied to the huge judgment — a debt they said Tasha had incurred by “spreading false and defamatory statements” that were intended to cause harm.
After Cardi’s attorneys made those arguments, Tasha’s lawyers didn’t really fight back, essentially agreeing that $3.4 million of the $3.9 million judgment wasn’t going to be erased by the bankruptcy. And on Friday, Judge Grossman made it official: “The award of damages [and] interest thereon pursuant … are excepted from discharge.”
The ruling leaves only $500,000 of Cardi’s judgment in doubt. That money is technically owed solely by Tasha’s company Kebe Studios LLC. Whether or not Tasha herself is required to pay it will be the subject of future proceedings before the bankruptcy court.
Tasha’s bankruptcy attorney did not immediately return a request for comment on Monday.
Cardi (real name Belcalis Marlenis Almanzar) sued Tasha (Latasha Kebe) in 2019 over what the rapper’s lawyers called a “malicious campaign” on social media and YouTube aimed at hurting Cardi’s reputation. The star’s attorneys said they had repeatedly tried — and failed — to get her to pull her videos down.
One Tasha video cited in the lawsuit includes a statement that Cardi had done sex acts “with beer bottles on f—ing stripper stages.” Other videos said the superstar had contracted herpes; that she had been a prostitute; that she had cheated on her husband; and that she had done hard drugs.
Following a trial in January, jurors sided decisively with Cardi B, holding Tasha liable for defamation, invasion of privacy, and intentional infliction of emotional distress. They ordered her and her company to pay more than $2.5 million in damages and another $1.3 million in legal fees incurred by Cardi. Tasha appealed the verdict last summer, but a federal appeals court easily rejected that request in March.
Cardi B has repeatedly vowed to recover the money. Shortly after she won the jury verdict, she tweeted “imma come for everything” along with the acronym BBHMM — “bitch better have my money.” And her lawyers spent months legally pursuing the money, including garnishing her YouTube monetization account.
But in May, Tasha said there was barely any money for Cardi to take. In her bankruptcy petition, she listed just $58,595 in total assets to her name, the vast majority of which came from a truck that’s tied as collateral to an unpaid auto loan. She listed only $11,750 in other properties, including two Louis Vuitton purses and just $95 in actual cash in her bank account. She counted the trademark to her “UnWineWithTashaK” YouTube channel as an asset, but says the value of the brand is “unknown.”
Lawyers for Cardi quickly filed a so-called adversary proceeding — a lawsuit-like process that takes place within a larger bankruptcy case — to ensure that Tasha couldn’t dodge the damages she owes. It was that case that led to Friday’s decision.
Yng Lvcas has signed an alliance with OCESA Seitrack, in partnership with Laele Records, to manage his career worldwide, Billboard can exclusively announce on Monday (Oct. 9). The rising Mexican artist, known for his breakthrough track “La Bebe (Remix)” in collaboration with Peso Pluma, was a six-time finalist at the 2023 Billboard Latin Music Awards. […]
The AI genie is out of the bottle. It’s not going back, so buckle in and get on board.
Artificial intelligence was a hot button topic as music professionals gathered in Singapore last month for the All That Matters conference to learn, meet, greet and get business done.
Music Matters is one of seven streams under the All That Matters banner. Singapore, the dynamic, constantly-evolving city state, once again hosted the event, its music component recognized as the most important of its kind in Asia.
At 18 years of age, ATM is all grown up. This time, almost 2,000 attendees gathered from across the music, sports, gaming, media and entertainment industries, its conclusion the starting point for the Singapore Formula 1 Grand Prix.
Guest speakers at the Sept. 11-13 confab included Jonathan Dworkin, Universal Music Group’s executive VP, digital business development & strategy; Troy Carter, CEO and founder Venice Music; Hazel Savage, VP music intelligence, SoundCloud; Meng Ru Kuok, CEO & co-founder of BandLab; Denis Ladegaillerie, founder & CEO of Believe; Spotify’s Kossy Ng (head of music, Asia) and Joe Hadley (global head of artists and audience partnerships); and Pieter van Rijn, president Downtown Music.
Billboard selected five notable takeaways from this year’s program:
Glocalisation is the way forward
Glocalisation is more than a buzzword. It’s a growing, measurable business as more local language music gains traction on DSPs. Building a business to support that doesn’t happen by accident. “At some point you have a certain ambition,” explained Pieter van Rijn, president Downtown Music, during a day one presentation. “It’s very important for us to be close to our clients,” noted the New York-based Dutchman, whose company has label services staff across the region, including South Korea, Philippines and Japan and elsewhere. Glocalisation is “to think local but act global, the success that we’re seeing there is a trend of local artist having local success and not just English language content driving the charts. You can see that in many countries, it’s another great symptom of how the industry has evolved itself.”
Luminate’s Music 360 research reinforces it, with data showing that 40% of U.S. listeners were found to tune-into music in a non-English language in the second quarter of 2023. At the same time, the share of English-language content is down.
Peter van Rijn photographed on October 19, 2022 at Downtown Music in New York City.
Wesley Mann
Moving forward with AI, and a plan
Believe this year celebrates its 10th anniversary in APAC, a business that started in Indonesia, was built from the ground up, and now represents over 10,000 labels and artist. Some €700 million has been generated in revenue to labels and artists in that decade. Believe is a big believer on Glocalisation, and its future includes the adoption of AI.
“It’s going to come very quickly,” explained Believe CEO Denis Ladegaillerie, during a day-three morning session which also included Sylvain Delange, Believe managing director for APAC. “We expect some products to come into the market very soon, in the next three to six months.” The response needs to be a responsible one. That includes Believe’s own set of principles, drawn up with YouTube, around the four pillars of consent, control, compensation and transparency. A new survey by Believe and TuneCore of 1,558 found that 50% of musicians are willing to make their music available for machine learning while also believing in a responsible approach.
Believe founder and CEO Denis Ladegaillerie
Anis Martin
Streaming fraud is a $500 million problem. At least
For artists, cutting through the noise in the streaming world is a major challenge, and it’s not getting any easier. In the U.S., streams have grown 400% over the last four years, UMG’s Dworkin explained during his keynote presentation, while at the same time, on-platform new music discovery has fallen by 45% (with on-platform music discovery representing just 15% of how fans discover music). If you think that’s bad, streaming fraud takes the cake. Fraud, at the low end of estimations, is a $500 million problem.
“And it could be triple that,” he says. “Security should be a basic matter of hygiene for platforms and for distributors.” Music and artists that connect with consumers should be rewarded in the streaming game. “If a piece of content is riding along on a platform and not connecting with consumers, it will simply be downgraded,” he says, citing Deezer’s novel formulation. “We at Universal are ready for everyone to be held to the same standard. Including us. Let us all compete on the basis of the value created for fans. And not by counting streams as they sleep.“ It’s time to “change the model so the business can be more resilient for the next stage of growth.” He concludes, “there’s a lot more work to do, and the solutions are going to continue to evolve.”
Robbie Williams is coming to entertain you
Thanks to Rocketman and Bohemian Rhapsody, rockumentaries have been a box office boom in recent years. Robbie Williams sings when he’s winning, and he might be singing a lot in the near future with his very own projects.
Before Williams’ headline performance at the F1 Grand Prix, the Brit’s manager Stephen O’Reilly, managing director at ie: ventures and a director of ie: music, sat for a chat about Robbie’s busy schedule.
The former Take That star is the subject of a four-part documentary series, set to air from early November on Netflix. Robbie Williams is a project of Ridley Scott Associates and director Joe Pearlman (Lewis Capaldi: How I’m Feeling Now) and executive produced by Asif Kapadia (Amy). Also, filming is completed on the previously-announced Better Man, which should arrive at cinemas next year.
The context was to “go out of our comfort zones to do things we’ve never done before,” say O’Reilly of Better Man, which has been described as a satirical musical based on the singer’s own life. It’s helmed by Australian filmmaker Michael Gracy whose debut film The Greatest Showman grossed more than $425 million worldwide. New Zealand’s Weta Digital is creating the visual effects for what O’Reilly describes as a “groundbreaking” film, which opens up a new “world of immersive entertainment, with great music and great story.” Robbie’s solo career is now 25 years deep, and has taken him to the very top of the tree in the U.K. (where he has 14 solo No. 1 albums), Europe and Australia. The U.S., however, has stubbornly resisted his cheeky-chappy charms. Will the new projects change that? Wait and see.
Robbie Williams performs at Hits Radio Live 2019 at Manchester Arena on Nov. 17, 2019 in Manchester, England.
Carla Speight/Getty Images for Bauer Media
Russell Simmons talks Hip-Hop, Drugs and Donald Trump
Russell Simmons had the last word at All That Matters, with a free-flowing final session which covered all the topics you’d hoped for, and some you didn’t expect. The Def Jam co-founder regaled with tales on Will Smith, the 50-year history of hip-hop, the epicenter of art that was, and still is, New York City, Run-DMC, drugs and Donald Trump. Simmons and Trump used to hang in the 1990s and they traveled the world together. “I don’t dislike Donald,” he remarked. “We had a lot in common, a lot we didn’t have in common. We laughed about a lot of s—.” Becoming the POTUS, well that’s another thing. “When he became president,” he remarked, “it was obviously not a good thing for America.”
Earlier this year, the Singapore subsidiary of Nodwin acquired a 51% stake in Branded, bringing the confab and showcase event into the Nodwin Gaming family.
Live Nation, Sphere Entertainment Co. and CTS Eventim were the top three music stocks this week amidst news that consumers continue to spend despite nagging inflation and a resumption of U.S. student loan payments for millions of borrowers. Live Nation shares rose 6% to $88.00, narrowly beating Sphere Entertainment’s 5.9% gain to $39.35. German promoter and ticketing company CTS Eventim jumped 4.7% to 56.40 euros ($59.79).
Despite some economic warning signs, consumers continue to spend on experiences such as concerts, travel and luxury goods. Americans spent 5.8% more in August than in the prior-year period, according to the National Retail Federation. Many consumers are now facing the resumption of monthly student loan payments after a long grace period caused by the COVID-19 pandemic — it was one factor in retail giant Target cutting its profit forecasts in August. Gas prices are on the rise in much of the United States. Still, concert ticket sales are booming and airlines reported strong revenue this summer. More encouraging news came from Friday’s U.S. jobs report from the Bureau of Labor Statistics: Non-farm employment rose by 336,000 and the unemployment rate was unchanged at 3.8%.
It was a big week for Sphere Entertainment as its shares climbed 11.1% on Monday following U2’s opening weekend at Sphere in Las Vegas. The rave reviews and mind-blowing videos pushed Sphere Entertainment’s stock price as high as $43.59, up 17.3%, before falling 5% to $39.23 at the end of the trading day. Sphere Entertainment didn’t maintain the momentum, however, and dropped 5% from Tuesday to Friday. Still, Sphere’s opening provided a boost to the company and validated Sphere Entertainment CEO James Dolan’s vision to create a new category of venue built specifically for music. Now, investors will likely consider how many other artists have the necessarily large and fervent fan bases to book Sphere residencies and build productions worthy of Dolan’s $2.3 billion gamble.
The 21-stock Billboard Global Music Index improved 2.1% to 1,373.62 as 12 stocks finished the week in positive territory. The index’s four live music companies had an average gain of 4.3%. Six streaming companies had an average gain of 1.6% while eight companies in recorded music and publishing dropped an average of 0.9% and three radio companies fell an average of 7.6%.
Music outperformed many indexes as stocks had a mixed week. In the United States, the S&P 500 improved 0.8% and the tech-heavy Nasdaq composite improved 1.8%. In the United Kingdom, the FTSE 100 fell 1.5%. South Korea’s KOSPI composite index fell 2.3%.
Another of the index’s more prominent components, Warner Music Group (WMG), rose 4.5% to $32.80, the fourth-largest gain of the week. WMG closed its year-to-date deficit to 6.3% after gaining 2.8% on Friday and pushing its market capitalization to nearly $17 billion. Universal Music Group improved less than 0.1%. Two K-pop companies, HYBE and SM Entertainment, fell 3.8% and 1.9%, respectively.
Spotify, a major player on the index with a $31.3 billion market capitalization, improved 3.5% to $160.07 and took its year-to-date gain to 102.7%. Spotify announced on Wednesday that it’s giving subscribers in the United Kingdom and Australia up to 15 hours of audiobook streaming time per month; the allotment will roll out to U.S. subscribers later this year. Audiobooks are an integral part of Spotify’s plans to become a one-stop audio destination. The news wasn’t cause for concern that Spotify will incur a previously undisclosed expense from this streaming allotment. Guggenheim analysts wrote in a report on Tuesday that they don’t expect audiobook streaming to add to expenses and that Spotify likely built those costs into its latest guidance (which is 26% gross margin and a $45 million operating loss in the third quarter).
Three radio companies were among the four worst-performing music stocks of the week. iHeartMedia shares fell 14.2% to $2.71, bringing the year-to-date loss to 55.8%. Cumulus Media shares dropped 4.5% and SiriusXM shares fell 4.0%. The other notable decline of the week came from Hipgnosis Songs Fund, which fell a further 7.1% to 0.745 GBP ($0.91) in the wake of its Sept. 14 announcement that it will sell $465 million in catalog assets to help lift its struggling share price.
For as much as has been said and written about Taylor Swift in recent years, there’s a chance people have been underestimating the 33-year-old musician’s unique place in the business world.
Swift’s prowess as a recording artist and songwriter is well known. As the most popular artist in the United States across several consumption metrics, she has 11.7 million equivalent album units this year through Sept. 21 — about 70% more than the No. 2 artist, Morgan Wallen, according to Luminate. (EAUs convert streams and track sales into album units.) Swift also has the highest album sales, physical album sales, digital album sales, digital track sales, on-demand audio streams and airplay spins so far in 2023.
But in recent weeks, Swift’s status as super-celebrity became more apparent when she single-handedly brought a legion of young females into the professional football fold. Her attendance at two Kansas City Chiefs games, her undefined relationship with Chiefs player Travis Kelce and frequent pictures of her watching and celebrating from a luxury box above the playing field have done for the NFL what no amount of corporate-led marketing has been able to achieve. TV ratings for the Oct. 1 game between the Chiefs and New York Jets averaged 27 million viewers, the second-highest number for Sunday Night Football this season. More impressively, viewing among girls 12 to 17 was 53% higher than the season’s first three Sunday Night Football broadcasts. Women 18 to 24 were up 24%. Women over 35 were up 34%.
The Taylor Swift Effect created large ripples beyond TV ratings. Sales of Kelce’s Kansas City jersey spiked nearly 400% in the days following the Sept. 24 game Swift attended against the Chicago Bears. Secondary market prices for tickets to the Chiefs’ Oct. 1 game in New Jersey against the New York Jets rose 43%. U.S. Google searches for Travis Kelce jumped more than 14 times from Sept. 23 to Sept. 25 and remain more than three times greater than search traffic before the Sept. 24th game, according to Google Trends. Search traffic for the Kansas City Chiefs rose 13-fold over that three-day span.
That ability to cross over to older generations separates Swift from other Gen Z idols. “She’s the equivalent of a four-quadrant movie,” says Brad Gelfond, a former brand partnership executive at Warner Records. That’s a Hollywood term for a movie with broad appeal that attracts four demographic “quadrants” of an audience: females under 25, males under 25, females over 25 and males over 25. Swift’s place in mainstream pop culture reached a new level in 2022 when demand for tickets to The Eras Tour pre-sale effectively broke Ticketmaster’s platform. That led to a Senate hearing on Jan. 24, during which lawmakers such as 63-year-old Amy Klobuchar (D-MN) and 77-year-old Richard Blumenthal (D-CT) quoted her song lyrics, as well as a plethora of proposed Swift-themed legislation that followed.
Few artists have a similarly broad-reaching appeal. One current artist with cross-generational pull is Beyoncé, but even that comparison is limited, says Ash Stahl, CEO of Flighthouse Media, a digital media producer targeting Gen Z. While Beyoncé is pop royalty, Swift is more relatable. “I would never expect to see Beyonce on screen at an NFL game chest bumping the guy next to her,” she says. That kind of appeal is rare in Hollywood, too. “She’s up there with The Rock,” says Gelfond. That would be Dwayne Johnson, the professional wrestler-turned-actor who transformed from reliable box office draw to media mini-mogul. Johnson is co-owner of a film and TV company, Seven Bucks Productions (Skyscraper, Jungle Cruise, Fast and Furious Presents: Hobbs & Shaw), as well as co-owner of the XFL professional football league.
Among Gen Z, Swift has a sway and longevity that surpasses social media stars popular with the demographic. TikTok star Charli D’Amelio comes close, but her popularity was short-lived, says Stahl. Meanwhile, Vine and YouTube star David Dobrik “didn’t keep his hands clean,” his career tarnished following multiple accusations of sexual assault, bullying, professional negligence and cultural insensitivity against him and his collaborators. Being brand-safe is an important factor in keeping and attracting fans.
YouTuber Mr. Beast is popular among young men but lacks a female fan base, adds Stahl. “‘Mr. Beast, hold my beer,’ said Taylor Swift,” jokes Marcie Allen of MAC Consulting, who has decades of experience working with artists and brands. Aside from attracting fans from different generations, what separates Swift from Gen Z’s online stars is her ability to sell out stadiums. While live-streamer Kai Cenat is facing charges of inciting a riot in New York with a PlayStation 5 giveaway gone awry, Swift’s current tour could surpass $1 billion in ticket sales. What’s more, Swift’s tour could generate $4.6 billion in economic impact for local economies, according to research company QuestionPro. Swift versus these other Gen Z celebrities simply isn’t a close comparison.
With unrivaled popularity and cultural cachet, one must wonder what Swift is doing — or could possibly do — between album and tour cycles. “She’s positioned to be the Reese Witherspoon of music,” says Allen. Witherspoon, an actress known for such movies as Legally Blonde and Walk the Line, founded a production company, Hello Sunshine, in 2016, to give females a greater voice in Hollywood. Hello Sunshine’s predecessor, Pacific Standard, produced the film Gone Girl as well as Wild, in which Witherspoon played the starring role. It wasn’t long before the smart money caught on to Witherspoon’s desire to build a female-first media company. Candle Media, backed by investment titan Blackstone and co-founded by two former Disney executives, acquired a stake in Hello Sunshine for $900 million in 2021.
Could Swift follow Witherspoon and Johnson into building a media fortune? A clue comes from growing demand for the Taylor Swift: The Eras Tour movie. Set to open Oct. 13, it has advance ticket sales of $100 million a week before debuting in more than 8,500 theaters worldwide and is expected to top the U.S. box office. Swift is a producer of the Sam Wrench-directed film and cut a direct deal with AMC to distribute it.
Swift may be outgrowing the typical ways an artist makes money — touring, recording, writing songs, promoting products and the like. And she has proven to have a clear head for business, perhaps most notably by re-recording her Big Machine-era catalog while withholding synch opportunities for the recordings sold to Ithaca Holdings in 2019 and then to Shamrock Holdings in 2020. The move has earned her tens of millions of dollars, if not more, while padding the release schedule between new albums with fresh batches of songs and creating new moments built off the nostalgia and goodwill she’s built up. It’s all evidence that Swift doesn’t mind taking risks if she’ll reap the rewards and that she has enough brand loyalty to pull off something big. “Taylor is so far past doing a brand partnership deal,” says Allen. “She can build her own brand.”
The COVID-19 pandemic hit as “West of Tulsa” singer-songwriter Wyatt Flores was just beginning to launch his career. With opening for bigger artists in large venues not an option because of the shutdown, he began playing a slate of smaller clubs and venues that were allowing performances.
But as the nation has rebounded, nearly a dozen festivals highlighting Americana, Red Dirt, alt-country, and bluegrass artists have sprung up, providing new financial and touring avenues for artists including Flores. In 2023 alone, inaugural festivals include the three-day Redmond, Oregon’s Fairwell Festival (headlined by Zach Bryan, Turnpike Troubadours, and Willie Nelson & Family), Bethel, N.Y.’s two-day Catbird Festival (Tyler Childers and the Lumineers), which brought in 25,000 attendees, Gordy’s Hwy 30 Texas Edition in Fort Worth, Texas (Bryan, Koe Wetzel), Marietta’s Georgia Country Music Fest (Cody Jinks, Wetzel, Turnpike Troubadours), Georgetown, Texas’ Two-Step Inn (Bryan, Childers), Rush South Festival in Columbus, Georgia on Oct. 14-15 (Dawes, The Texas Gentlemen, Paul Cauthen) and Nov. 3-4’s Dreamy Draw Music Festival in Scottsdale, Arizona (Trampled By Turtles, Margo Price, Stephen Wilson, Jr., American Aquarium).
“It’s made things a lot easier on routing, because we’ll just base other shows around festivals,” says Flores, whose team surrounded his appearances at Fairwell Festival and the California music festival Rebels & Renegades with a slate of West Coast club dates. “With Fairwell Fest, I didn’t think that many people listened to my music on the West Coast, [but] we estimated 10,000-12,000 people were watching us on that stage. The new fans we gained being in front of the people there to see Turnpike [Troubadours] or Zach Bryan, it was great.”
Other newly launched festivals over the past few years have included Kentucky’s Railbird Festival, Oklahoma’s Born & Raised Festival and Monterey, California’s Rebels & Renegades festival, as well as Goldenvoice’s Palomino Festival in Pasadena, California (though the Palomino Festival did not return in 2023).
Like many already-existing festivals in the space— such as Bristol (Tenn.) Rhythm & Roots, Nashville’s Americana Music Festival & Conference and Franklin, Tennessee’s Pilgrimage Music & Cultural Festival, Master Musicians Festival and MerleFest — the lineups for these events draw heavily on artists who operate outside of mainstream country, and who traditionally have not received much terrestrial country radio support.
“We’ve definitely seen an uptick in genre-specific festivals,” says Sophie Lobl, a global festival talent buyer for C3 and Live Nation, who curated the inaugural Fairwell Festival, which welcomed 60,000 music fans over three days. “Americana has been pretty popular for a while, but in the past [8-to-12] months has definitely become a really hot topic. For us, especially for Fairwell in that market specifically, it’s definitely the biggest ticket seller so far there.”
Shannon Casey, senior vp, fairs & festivals for booking agency Wasserman Music Nashville, says the pandemic famine helped lead to the current feast. “During the pandemic, there were so many artists who have had to dig into platforms, like Instagram, TikTok and then Spotify playlists, to stay in touch with audiences,” says Casey. “I think that has allowed fanbases to really discover new artists who have an underserved lane of artistry. I think a lot of this was stuff starting to brew right before COVID and now you have all these environments that are supporting it.” Wasserman Music’s Americana and alt-country roster includes Childers, Allison Russell, Brandi Carlile, Kacey Musgraves, Price, Trampled by Turtles and Colter Wall.
“It’s not like we haven’t had Outlaw country before, and it’s not like Americana is something new,” Casey continues. “I think it’s a time and place where there is so much music discovery. We are seeing that separation from the mainstream, which has always been there. There is just an explosion of all of these genres — Red Dirt, Americana, alt-country, folk, bluegrass — in a time and place that people are absorbing it.”
The Zach Bryan Effect
Dan and Amy Sheehan worked to launch the Rebels & Renegades festival in 2022, which featured Trampled By Turtles, Godwin, Kat Hasty, and Nikki Lane and drew 5,000 attendees each day. This year’s Oct. 6-8 lineup expands the fest from two days to three days, and features Flores, The War and Treaty, Old Crow Medicine Show, Whiskey Myers, Shane Smith and the Saints, Morgan Wade, Jaime Wyatt and Flatland Cavalry.
“There’s been this blossoming, obviously, with Tyler [Childers], but I do think Zach Bryan has definitely pushed this space even higher,” Dan Sheehan says. “I think he’s one of the bigger factors in all of this. A rising tide lifts all boats, and I think that’s what’s happening right now. But we’re also seeing artists like Charley Crockett become more and more of a staple and [acts like] Paul Cauthen and Sierra Ferrell and Morgan Wade — they are all selling tickets at a rapid pace.”
Simultaneously with the surge in these festivals, more acoustic and/or roots-oriented artists are ascending to new career heights on Billboard’s charts, thanks to streaming gains. Bryan’s Aug. 25 self-titled album release (on Belting Bronco/Warner Records) spent two weeks at No. 1 on the Billboard 200, while his collaboration with Musgraves, “I Remember Everything,” debuted atop the Billboard Hot 100. Meanwhile, Childers notched his first Hot 100 entry with “In Your Love,” which debuted at No. 43. Roots-oriented artists including Dylan Gossett, Charles Wesley Godwin and Sam Barber have also made inroads on the charts, while Turnpike Troubadours’ current album, A Cat in the Rain, debuted in the top 10 on Billboard’s Top Country Albums — the album marked the first from the group since 2017’s A Long Way From Your Heart.
“I think we got lucky with a lot of serendipitous timing,” Lobl says of the Fairwell Festival. “Obviously Turnpike and Willie [Nelson] for example, have crushed it for a very long time, and I think it was just perfect timing that Willie’s kind of doing this huge run. Turnpike had not had an album out in a while. I think that Zach is doing phenomenal things in that space and now crossing over into other spaces. It’s exciting to see that a lot of these artists are garnering a lot of new fans.”
Sheehan notes that many of these festivals offer tickets at more reasonable prices than events featuring bigger mainstream names and fill a gap in the mid-sized festivals space.
“If you have a 25,000-capacity venue, you can do a Morgan Wallen or a Zach Bryan,” he explains. “If you have a 10,000 cap as we do, there’s a certain level of artists you pursue. Developing some of these artists into the next headliners is also crucial.” Expenses, including insurance and van rental costs, have soared since Covid, but Sheehan stresses there is a price point they can’t go beyond: While the festivals want to break even, “You have to set your ticket price, but you can’t make it too expensive. It’s a delicate balance.”
Casey also credits Stagecoach, particularly its Palomino Stage, as helping seed the ground by highlighting a wide swath of musical styles since the California music festival debuted in 2007. While the Mane Stage is generally reserved for mainstream country superstars, among the artists who have played on the secondary stage are Bryan, Wall, Cauthen, Crockett, Price, and Rhiannon Giddens.
“If you look at the Palomino Stage at Stagecoach, you can see that [Goldenvoice vp of festival talent] Stacy Vee and her team had their fingerprints on the pulse of all of this,” Casey says. “I think that’s what has sort of slowly been translating and going into other markets, including markets where there traditionally hasn’t really even been a country festival.”
Looking Ahead
Sheehan, who is both a festival promoter and a venue owner, notes that as with live performances in general, oversaturation can be a concern.
“I think it comes back to what can the consumer actually afford. There are only so many events that one person can physically, let alone financially, go to,” Sheehan says. “On the West Coast, I don’t think we are oversaturated yet, but right now, touring lanes [overall] are very oversaturated, and venues and festivals alike feel it.”
For Flores, the surge in popularity of roots-oriented artists, marks a change in musical tastes since the pandemic.
“I definitely believe a lot of people went through some difficult times — emotionally, financially — and the stuff they were listening to wasn’t adding up to how they were actually feeling inside. I think their music tastes maybe changed, because they were trying to find something they could relate to… So many songs were about happiness and positivity, and I don’t think a lot of people were happy when COVID hit — a lot of people’s lives changed completely,” Flores says.
And as people re-emerged, they wanted to hear the artists who they discovered during their hard times. “It’s really good music,” Sheehan says, “which is why [people] are building festivals around them.”
Jason Derulo has spoken out about the lawsuit filed Thursday (Oct. 5) by a woman who claims the superstar sexually harassed her after signing her to his record label.
“I wouldn’t normally comment but these claims are completely false and hurtful,” said Derulo in a video and written statement posted to Instagram Thursday night. “I stand against all forms of harassment and I remain supportive of anybody following their dreams. I’ve always strived to live my life in a positively impactful way, and that’s why I sit here before you deeply offended, by these defamatory claims. God bless.”
In the complaint, the woman, Emaza Gibson, said that she signed with Derulo’s record label, Future History, after Derulo allegedly reached out about working with her in August 2021. But she claimed the relationship quickly soured, with Derulo continually pressuring her to have sex with him despite her persistent refusals to do so. Among other accusations, Gibson said the singer told her that if she wanted success in the music industry, she “would be required to partake in ‘goat skin and fish scales,’ which is a Haitian reference referring to conducting sex rituals, sacrificing a goat, goat blood and doing cocaine.’”
After allegedly rebuffing all of Derulo’s advances, Gibson claimed that the star became increasingly dismissive of and aggressive toward her. She further accused Derulo’s manager, Frank Harris, and human resources executives at Future History’s label partner, Atlantic Records, of defending Derulo or ignoring her complaints. In September 2022, she said she was informed that her “employment” with Future History and Atlantic had been terminated.
Since her alleged experiences with Derulo, Gibson claimed she’s required medical intervention for “breakdowns, weight loss, insomnia, mood swings, hopelessness, loss of motivation…[and] feelings of betrayal and deception” and was subsequently diagnosed with post-traumatic stress disorder.
Gibson is suing for sexual harassment, failure to prevent and/or remedy harassment, retaliation, intimidation and violence, breach of contract and more. Harris, Atlantic and RCA Records are also named as defendants. It’s unclear why RCA Records is listed, as the label has never done business with Derulo or Future History.
On Friday, Gibson’s attorney, Ron Zambrano, responded to Derulo’s statement by putting out his own. “If Derulo truly remained supportive of anyone following their dreams, he would acknowledge the pain and suffering he caused Emaza and aim to be a better person,” the statement reads. “He should be offended by these allegations, as should everyone, including his fans. Emaza is certainly offended by his dismissive attitude. The entire music industry is due for a #MeToo movement. This sort of conduct is pervasive but it takes brave people like Emaza to come out of the shadows and share their stories to finally bring an end to this shameful behavior.”
This week, EA Sports released the latest installment of its long-running soccer video game series, this year re-branded as EA Sports FC 24 after a long-running licensing deal with FIFA expired last year. And the demand, despite the new title, has been massive: The game debuted at No. 1 in the United Kingdom and sold 6.8 million copies worldwide in its first week, according to the Financial Times — a 25% boost over the early access sales of FIFA ’23.
That’s a big deal for the music business. Gaming and music have always been intertwined, but EA’s soccer series has sparked a closer relationship with its soundtrack songs than most; in a phenomenon called FIFA Songs, gamers form nostalgic attachments to the music they hear while playing. And because soccer is a truly global sport, the soundtracks to the games over the years have often been global affairs, with both established acts and rising artists from around the world included and exposed to audiences — many of them young — for hours each week as they play.
This year’s edition is no different, with a soundtrack that includes more than 100 tracks from artists hailing from 30-plus countries across six continents. Warner Music Group won one of EA Sports FC 24‘s biggest synchs, landing the coveted slot in the game’s official launch trailer with Royal Blood’s “Trouble’s Coming.” The company also received placements for some established hits (Myke Towers’ “LALA” from Warner Music Latin; Ninho and Central Cee’s “EuroStar” from Warner Music France) as well as up-and-coming acts, like Ezekiel’s “there she goes” (Warner Records) and an unreleased track from KING, “We Are the Ones” (Warner Music India). And that helps Warner Music Group’s executive vp of global sync and U.S. visual media licensing Ron Broitman earn the title of Billboard’s Executive of the Week.
[embedded content]
Here, Broitman — whose remit goes beyond just video games to include film and TV and advertising syncs for the label’s global roster — breaks down how the label worked with EA to include songs on the soundtrack, as well as the effect of such a huge placement on an artist’s career. “Being placed in a game like this brings a track to millions of fans worldwide and can lead to meaningful streaming and consumption spikes,” Broitman says. “For developing artists it’s also an opportunity to introduce them to a massive, captive audience that maybe wouldn’t have heard their music otherwise.”
This week, the new EA Sports soccer video game, EA Sports FC 24, was the United Kingdom’s highest-selling video game release, and Warner Music has a significant presence on its influential soundtrack, including in the main trailer. What’s the process for getting a song on the soundtrack, and how did the placements for this one come together?
This project is an amazing display of collaboration involving WMG’s recorded music repertoire from all over the world. We’re unique in the fact that we don’t operate within traditional synch borders, we’re one cohesive global synch team, so our partners have direct and open access to all of our local experts from around the globe. With EA, we’ve built a very close, trusting relationship with them over many years — a major testament to the top-notch global gaming community we have within our synch and U.S. frontline label teams. From there, it’s really a multi-layered, ongoing process, but there’s a regular dialogue and sharing of relevant new releases from our U.S. teams and our teams around the world including in the U.K., France, Sweden and LatAm, among others. Especially when dealing with a game with as much global popularity as FC 24, it’s key to involve as many teams around the world as possible so that the final soundtrack is representative of all the great, global music in the WMG family.
How do you decide what songs to put forward for the soundtrack?
Our global synch gaming experts focus on many factors, but above all, we make sure every recording is authentic and that there’s a natural connection between the artist, the game, the fans and the musical energy that our partner is looking for. Of course, we also consider artist albums and new release cycles as we know synch placements — especially in gaming — have the potential for incredible exposure. EA particularly has built a reputation for music discovery which creates a huge lane for pitching artists at any stage in their career. That’s why on this soundtrack you’ll see massive tracks like Myke Towers’ “LALA” that everyone already loves, alongside tracks like “there she goes” from newcomer Ezekiel so that we can hopefully introduce fans to what will become their next favorite song.
Soccer, more than sports like baseball or American football, is a truly global game. How does that factor into your thinking when choosing songs or artists for a game like this, vs. something like the Madden franchise?
With a game like FC 24, there’s an opportunity to showcase a diverse group of artists that cross genres and borders because we know there are fans from all over the world playing. We aim to make sure everyone listening hears something that they feel resonates with them, and it’s also a great way to introduce local talent to a global audience. At WMG, we’re lucky to have such a standout group of artists from every corner of the globe, so it makes our jobs easier — or harder, actually. Our representation on this soundtrack speaks to this approach — from India’s KING to France’s Ninho to Sweden’s Baby Mala to Puerto Rico’s Myke Towers to the U.K.’s Sam Gellaitry and many more.
What effect can a placement in a huge game like this have on a song’s success, or on an artist’s career?
The impact is undeniable. Being placed in a game like this brings a track to millions of fans worldwide and can lead to meaningful streaming and consumption spikes. For developing artists it’s also an opportunity to introduce them to a massive, captive audience that maybe wouldn’t have heard their music otherwise. We’re already seeing this happen with Ezekiel, who I’d mentioned, as well as with swim school, and many others. Players aren’t just enjoying the music in-game passively, they’re actively seeking it out and consuming it elsewhere. The ultimate goal of course is that we convert those players into fans, and they follow along on an artist’s journey. That’s one of the many benefits of a music company like ours, there’s a dedicated team exploring these types of opportunities that have the potential to be a game-changer for an artist’s career.
How does the demographic of those who regularly play video games factor into that effect?
FC 24 draws an audience of all ages, but we know there’s a large number of players in the Gen Z demographic. This group, more than any other generational cohort, reports that they discover and actively seek out music that they hear when they’re gaming. So we know we have an incredible opportunity to introduce new music and artists to this young group who may still be developing their musical tastes, and there’s a high likelihood that we can turn these players into fans.
How does a synch in a soundtrack for a game like this compare to a synch for a TV ad or a film trailer?
Music has always had a really close connection with gaming, maybe even more so than any other visual form. With gaming, you have engaged players that will play every single day and be hearing these songs over and over again. It’s an incredible amount of exposure as far as sheer number of listening hours. With this game specifically, there’s also a really interesting phenomenon called “FIFA songs” where avid players say they develop a strong, lifelong connection with the songs that they hear while they’re playing. Even years later, hearing one of these songs can bring back nostalgic, happy memories associated with playing the game. So the impact that these songs can have can really last a lifetime.
If it’s Friday that means another spin around the Executive Turntable, Billboard’s comprehensive(ish) compendium of promotions, hirings, exits and firings — and all things in between — across the music industry.
Warner Music Finland‘s front office is getting a new look. Managing director Niko Nordström and head of A&R Asko Kallonen, who arrived at WMF in 2007 after Warner Music acquired their Helsinski Music Company label, are both headed for the ovi. Taking over later this year in the MD role will be current general manager Ramona Forsström, who has clocked 15-plus years at the imprint. In Kallonen’s old office in the A&R department will be veteran producer Jukka Immonen, who starts on New Year’s Day and brings with him the artist roster of his Fried Music label (which WMG has additionally acquired via undisclosed terms). Kallonen, meanwhile, will continue to serve as an A&R consultant for Immonen and his team after he passes the mic. The Warner Music Finland roster includes Antti Tuisku, Arttu Wiskari, BEHM, Ellinoora, Kaija Koo and SANNI, among others. Immonen will report to Forsström, who will report to Warner Music Nordics president Mark Fry. Calling Forsström a “huge talent whose counsel I value and who delivers time and again for our artists and our business,” Fry added that “her fresh leadership perspective will help us grow our roster and our artists’ careers.”
SoundExchange appointed Peter Karafotas as senior vp of government relations and public policy. Based in Washington, D.C., he will report directly to the organization’s president and CEO Michael Huppe. Karafotas arrives from Capitol Hill, where he recently served as chief of staff to Rep. David N. Cicilline (D-RI) until his resignation earlier this year to run a nonprofit. In his new role, Karafotas will lead on global public policy issues affecting music creators. He replaces Linda Bloss-Baum, who left over the summer for a full-time teaching gig at American University. Said Huppe: “I am thrilled to have someone with Peter’s expertise at the helm of our Government Relations & Public Policy department at a time when SoundExchange is amplifying our legislative efforts to ensure creators are paid fairly.”
Evan Bogart‘s music rights, label and publishing company Seeker Music hired Dan Stuart as general counsel. Stuart previously completed a five-year run as senior vp of business affairs at AWAL, during which AWAL’s U.S. clientele enjoyed significant growth and AWAL was acquired by Sony Music. Prior to that, Stuart worked for five years as a partner at King, Holmes, Paterno & Soriano, and worked for 15 years as an attorney at Manatt, Phelps & Phillips. Stuart’s career also includes time well spent as a music journalist, a DJ-in-residence, and in radio. “What I’ve known about Dan since the day I met him” about 20 years ago “is how smart, dedicated, passionate, authentic, and well-respected he is,” said Bogart. “He is one of the best in the business, and in my view it’s because he’s not just a lawyer, he’s an OG music guy who really cares about music and music creators.” –Jessica Nicholson
Kobalt promoted Kat Basolo to senior vp of creative synch. The Los Angeles-based exec was most recently vp of creative synch and in the past year helped score a number synch opportunities for Kobalt artists with several major brands, TV shows and films. Prior to joining Kobalt in 2014, she worked at Sony Music Entertainment for 10 years. Global head of synch Rob Christensen credited Basolo with “procuring thousands of synch opportunities” for clients during her tenure. “But more than any stat,” he added, “she has excellent relationships with so many of the world’s top music supervisors because she works hard to understand their needs and then delivers time and time again.”
Dreamcatcher vp of promotion Jim Dandy announced his departure from the company for a new opportunity at New Revolution Entertainment . Following the recent departures of national director of promotion Kellie LaJack, West Coast regional Rick Young, Midwest regional Charlie Dean and promotion manager Annie Brooks, the label is operating without a promotion staff. Dreamcatcher partner Jim Mazza said the situation is temporary, explaining that the promotion team is independently contracted and was let go with no current singles at radio. The label intends to re-form a promotion staff when its lone artist, Tenille Arts, releases her next single in early 2024. Under the circumstances, Mitch Rosell, who signed with the label in August, asked for — and received — his release from his contract. –Tom Roland
Amanda Rae Kopp is promoted to chief product officer at JKBX, a start-up offering investors fractional shares in hit songs. Kopp will be responsible for refining product strategies and driving innovation at the emerging platform. Prior to JKBX, which officially launched Sept. 12, Kopp was a global product leader at Warner Music Group.
Fantasy Records appointed Lindsay Brandt as vp of marketing and creative. In the newly-created position, Brandt will serve as in-house creative director and head of marketing, focusing on content development and digital strategy. Previously, Brandt served as senior director of creative & digital at Activist Artists Management, working with artists including The Lumineers and Bob Weir. Brandt said in a statement, “My vinyl collection boasts numerous albums with the iconic Fantasy Records logo. I’m humbled to join a team that holds music in such high regard and delighted to tell the story of these profound artists.” –JN
FlyteVu, the full-service marketing agency founded in 2015 by former Warner Music Nashville senior vp Jeremy Holley and ex-CAA agent Laura Hutfless, made several promotions and hires of late. Sina Seger, on staff since 2017, is the firm’s very first general manager — and will oversee day-to-day operations. Elsewhere, Nicole Ranieri has been promoted from account director to head of accounts, and industry veteran Ally Venable joins the team as head of talent. Venable joins from Mandolin Entertainment, a boutique artist and brand management firm. In the past 12 months, FlyteVu has launched two new sister agencies: FV Incubator, handling marketing for start-ups, and FV3, focused on brands and Web3. “Over the past eight years, FlyteVu has built a solid reputation for innovation, excellence, and generosity in the industry,” said Hutfless. “Sina and our Leadership Team have played instrumental roles in our growth and success. We are thrilled to enter FlyteVu’s next chapter as we continue to innovate, disrupt and propel our clients forward.”
Shore Fire Media elevated Haley Griffin and Henry Thomas to junior account executives. Both joined the leading PR firm a mere year ago as interns and were promoted to publicity assistants late in the year. Griffin is a Berklee College of Music graduate, while Thomas is a Skidmore College grad. “In just over a year, Haley and Henry have displayed their talent, commitment, and growth,” said senior vp Rebecca Shapiro. “We’re excited to recognize their contributions and confident that they will shine in their new roles.”
Kobalt promoted Kat Basolo to senior vp of creative synch. The Los Angeles-based exec was most recently vp of creative synch and in the past year helped score a number synch opportunities for Kobalt artists with several major brands, TV shows and films. Prior to joining Kobalt in 2014, she worked at Sony Music Entertainment for 10 years. Global head of synch Rob Christensen credited Basolo with “procuring thousands of synch opportunities” for clients during her tenure. “But more than any stat,” he added, “she has excellent relationships with so many of the world’s top music supervisors because she works hard to understand their needs and then delivers time and time again.”
ICYMI: Warner Music‘s chief digital officer Oana Ruxandra announced she’s leaving the label … Anthem made it official with Jason Klein and Sal Fazzari … and Kenny MacPherson was placed on leave from his job at Hipgnosis Songs Fund, following the filing of a lawsuit claiming he sexually assaulted a staffer in 2005 while he ran another company.
Melanie Johnson is named chief commercial officer at Audoo, the music tech company looking to shake up the royalty reporting system for musicians. Based in London and reporting to CEO Ryan Edwards, Johnson is tasked with overseeing the continued global expansion of the company’s proprietary platform Audoo Audio Meter. She arrives with a packed CV that includes lengthy tenures at Facebook, Sony Music Publishing and EMI Music Publishing. Most recently, Johnson served as vp of partnerships at Utopia Music. “Mel’s stellar professional and personal reputation precedes her,” Edwards correctly notes. “Adding her expertise to Audoo as we mark a milestone five years in business, we move closer to our goal of being the partner of choice for PROs and CMOs, and continue on the mission of revolutionising the public performance royalties space worldwide.”
Reactional Music, the maker of an interactive music engine for video games, hired Spotify veteran Jacob Deshayes as chief operating officer. In his new role, Deshayes will oversee Reactional’s platform and manage partnerships, technical programs and strategy. “In joining Reactional Music I am thrilled to have the opportunity to apply my experience on three of my foremost passions – music, tech and video games – as we unlock groundbreaking tools for a new innovative form of music creation, as well as ways for the world of gamers to personalize their musical experience,” he said. Additionally, Reactional selected one of its founders, former Take Two Interactive CEO Kelly Sumner, as board chairman.
Croshal Entertainment Group, the artist management and label service firm founded by longtime Sony Music and Maverick executive Fred Croshal, made a pair of key promotions. Jimmy Brunetti, previously vp of label services, has been elevated to executive vp of business development and project management. Kirbie Croshal, most recently director of social media and project management, is now senior vp of marketing and digital strategies. Brunetti and Croshal have logged 15 and 17 years at CEG, respectively.
Last Week’s Turntable: Glass Ceiling Breaker Departed Sony
Mavin Records, the hot Nigerian label that’s home to Rema and Ayra Starr, is seeking investment or eying a potential full sale with bidding coming from the the Universal Music Group, HYBE and strong interest from music asset investors in the financial sector, according to sources.
Mavin’s valuation in the proposed deal is above $125 million and could be worth $150 million to $200 million, according to those sources. (It’s unclear if the label owns music publishing and if that is involved.) Sources further say that Shot Tower Capital is shopping the deal.
The move is expected to raise funding to help position the label for more growth. The African continent is anticipated to be the next geographical repertoire to have a commanding presence on the global stage, similar to how Latin and K-pop have had an impact on the international marketplace in recent years.
Even if the investment comes from a strategic investor like UMG or HYBE, or results in another label or music company taking a stake in Mavin or even buying the African music company outright. The Mavin management team, led by legendary Nigerian music business executive Don Jazzy, is expected to remain in place and retain some form of control over its destiny.
Selena Gomez & Rema
Courtesy of Rema*
Among strategic music industry suitors, sources say HYBE is in pole position with UMG in second place, even though some of Mavin’s bigger artists are distributed in the U.S. through various UMG entities. For instance, Rema’s big hit “Calm Down” — which peaked at No. 3 on the Hot 100 and remains in the top 10 on the chart after 56 weeks — was distributed by Virgin, one of UMG’s indie distribution arms; the subsequent remix version by Rema and Selena Gomez is licensed to Interscope; and sources say some other Mavin artist or artists might be going through Republic, as Mavin is listed under that label in Luminate.
Both Rema and Ayra Starr have racked up more than 1.5 billion global on-demand streams, according to Luminate, though Rema’s collaboration with Gomez on “Calm Down” is not counted under his artist page; that song has reached 9.07 billion global streams, with 164.5 million and 165.7 million in just the last two weeks, as of Sep. 28. Several other Rema collaborations are also listed elsewhere in Luminate, which means his overall share of streams is multiple times larger than what he is credited for solely under his own artist page in that system.
Moreover, both Rema’s and Starr’s emergence on the global stage is far bigger than their impact in the U.S. where Rema has 287 million streams and Starr has 203 million streams. Put another way, Rema’s collaboration with Gomez in the U.S., at 861.2 million streams, accounts for less than one tenth of the song’s total activity of over 9 billion streams.
In addition to hot artists like Rema and Starr, Mavin’s roster features more up-and-coming artists like Ladipoe, Crayon, Boy Spyce and Magixx, while its catalog includes music from Tiwa Savage, Wande Coal, Iyanya and Reekado Banks.
For a strategic suitor, the deal comes with other promising benefits besides landing a strong artist roster in a leading music company on the African continent. Winning the Mavin auction would catapult that bidder into a key player in the Nigerian Afrobeats scene — the umbrella genre that encompasses Afropop, Afro fusion, high life and others continues to explode around the globe. In the past several years, artists such as Wizkid, Davido and Burna Boy have blossomed into global superstars, while the likes of Rema, Starr, Tems, Ckay, Asake and Fireboy DML have led a wave of young, emerging talent coming from the African continent. The movement has gained momentum to the point that the Recording Academy has introduced a new Grammy Awards category for best African music performance, which will be awarded for the first time at the forthcoming awards in February.
Beyond that, the buyer would also land the executive talent of Don Jazzy, born Michael Ajerehwho, who has already established Mavin as one of the leading record labels on the continent. Don Jazzy has become a leading figure in the development of the music business in Nigeria, having established Mo’ Hit Records alongside iconic recording artist D’Banj in 2004, before launching Mavin in 2012.
All companies mentioned in this story either declined to comment or didn’t respond to a request for comment by press time.