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Billy McFarland, the creator of the infamous Fyre Festival who served nearly four years in prison for fraud and lying to the FBI, is facing a new civil lawsuit claiming he ripped off an investor who gave him $740,000 for his new PYRT venture.
In a summons filed in New York Supreme Court on Tuesday (Oct. 17), an attorney for 54-year-old Jonathan Taylor of New York — who met McFarland while both were serving prison sentences at Elkton Federal Correctional Institute in Ohio, as reported previously by Billboard – states that McFarland needs to appear in court and agree to repay Taylor or face legal action for civil fraud, conversion, civil conspiracy, breach of contract and unjust enrichment.
According to the summons, Taylor struck an agreement with McFarland and his business partner, Michael Falb (also named as a defendant), in which they allegedly offered him one-third equity in the venture, PYRT Technologies, in exchange for a $740,000 investment. Taylor claims McFarland and Falb then reneged on the deal by refusing to grant him the equity they promised or to return the money despite his demands that they do so.
Taylor is asking for monetary damages in the amount of $740,000, along with statutory damages, punitive damages and attorneys’ fees.
Notably, the $740,000 figure is $100,000 more than what Taylor had said he was owed last October, in emails between McFarland’s lawyer and Taylor’s lawyer that were obtained by Billboard. Taylor now says that the increase is the result of an investigation conducted by Taylor’s attorney, which found $100,000 in new charges using Taylor’s money since the men first began settlement talks in September 2022.
McFarland did not respond to requests for comment on the summons.
In 2016, Taylor landed at Elkton Federal Correctional Institute after pleading guilty to a single count of child sex trafficking stemming from his relationship with a 15-year-old prostitute in Florida. Taylor, who is 23 years older than McFarland, struck up a friendship with the festival founder shortly after McFarland arrived at the low-security prison following his expulsion from a minimum-security prison in Otisville, N.Y., for contraband violations.
Taylor and McFarland shared an affinity for entrepreneurship and stayed in touch after Taylor was released from prison in 2020 with plans to work together. Their first project — a podcast about McFarland’s life in prison recorded from behind bars — landed McFarland in solitary confinement for six months. It was during that half-year stretch in “the hole” that McFarland wrote out a 50-page investor deck — obtained by Billboard — of how he would harness continued interest in Fyre Fest and launch PYRT, a post-prison project to repair his image and “make the impossible happen.”
The PYRT document indicates that McFarland planned to officially launch the project with a treasure hunt revealed through hidden clues in a memoir he would publish telling his side of the Fyre Fest story. The global treasure hunt was intended to draw people to the Bahamas, to be followed by the building of the physical and digital architecture for a 24-villa PYRT Cay development. Eventually, he wrote, a metaverse would be built around PYRT allowing millions of “elevated people” to digitally interact with the island paradise, “changing how the virtual interacts with and affects the real world.”
After McFarland was released from solitary confinement in April 2021, he sent the plan to Taylor, who transferred money to McFarland and Falb and gave McFarland access to debit cards and accounts.
But on Sept. 20, 2022, McFarland wrote to his attorney, Harlan Protass, alleging that Taylor had misrepresented his criminal charges to McFarland when the men became friends in prison and alleged that McFarland had only recently learned about the true nature of Taylor’s crimes.
“I am uncomfortable having any association with Mr. Taylor,” McFarland wrote in the email, obtained by Billboard. “After receiving the documents from his attorneys on Saturday, I acted swiftly and scheduled a meeting with Mr. Taylor on Monday. I proceeded to meet with him yesterday (Monday) and I notified him that we must sever ties.”
At the end of the meeting, Taylor demanded the repayment of the money he had paid to McFarland, but McFarland explained that the money had already been spent, according to an email from Taylor to his attorney obtained by Billboard.
In the same email exchange, Taylor revealed that the payment made to McFarland was tied to a number of unfinished projects McFarland had offered as collateral for the loan, including a memoir of McFarland’s life, a documentary on McFarland’s efforts to launch PYRT and a proposed celebrity boxing match between McFarland and his former business partner, Ja Rule.
On Oct. 27, lawyers for McFarland offered to pay Taylor $1 million to buy out his equity interest in PYRT by making “payments in the amount of 5% of its gross revenues up to $1 million,” wrote McFarland attorney Craig Effrain in a document obtained by Billboard.
Taylor rejected the offer and demanded the immediate repayment of what he then said was a $640,000 loan plus $5 million paid out over a two-year period, according to copies of email communications.
McFarland didn’t respond to the counteroffer and stopped responding to communications from Taylor’s attorneys, emails from Taylor to his attorney show.
In July, McFarland took to TikTok to announce that he was pausing the PYRT concept to form a new LLC, Fyre Holdings, for Fyre Fest 2. In July, he emailed potential investors announcing that he was looking to raise $2 million.
“I’m a master at raising the tide, and I’ve already created a tidal wave,” he wrote in the July 6 email obtained by Billboard. “As demonstrated throughout history, the business opportunity is to steer our ship dead center into the wave and use its push to conquer the market.”
A little more than two years ago, HYBE invested millions into Supertone, an AI voice synthesis startup. Their relationship would allow for a collaboration with an existent artist that created a new kind of artist entirely — here’s how it happened.
An AI Alliance
HYBE’s relationship with Supertone begins in February 2021, when HYBE reportedly invests $3.6 million into it. By January 2023, their partnership expands when HYBE acquires Supertone entirely for a reported price of over $30 million. Little was then known about HYBE’s plans to integrate Supertone technology into its music empire (the company’s stable of K-pop supergroups includes BTS, Tomorrow x Together and ENHYPEN) other than that HYBE’s founder and chairman, Bang Si-Hyuk, told Billboard in his recent cover story that one of HYBE’s first integrations was referred to internally as “Project L” and scheduled for May 2023.
The Digital Debut
Right on schedule, HYBE starts to tease an upcoming single from MIDNATT, a new alter-ego of popular Korean singer Lee Hyun. Two weeks later, on May 15, he releases his first single, “Masquerade,” using Supertone technology to help him translate it into six languages: English, Korean, Spanish, Japanese, Chinese and Vietnamese. Through Supertone, the singer improves his intonation and pronunciation of the languages to sound more like a native speaker. Shortly after its release, MIDNATT says that he was inspired by “talking about language barriers” with his team: “When I would listen to music in other languages, I couldn’t immerse into the music as well as in my native language, and we were talking about how we could overcome [that].”
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How It Works
Voice synthesis is best understood as a subset of generative AI that lets users manipulate their voice while talking or singing, allowing them to assume the timbre and tone of a particular celebrity, character or loved one. But some companies, like Supertone, also enable users to make other edits, like altering the language, age or gender of speech.
The Results
It’s a controversial use of AI, raising ethical questions about assuming someone else’s voice and making one’s own unrecognizable, but MIDNATT’s employment of voice-synthesis technology was largely well received. “After I experienced it myself, I think it really depends on how you utilize it,” he says of using the technology. “The sense of responsibility is what matters the most. So as far as it is used in the music, I think it is a great opportunity for me to make [my song] more accessible and more immersive to the fans worldwide.”
This story will appear in the Oct. 21, 2023, issue of Billboard.
Since the dawn of the dotcom bubble, countless promising tech companies have flamed out shortly after starting up, often dragging investors down with them.
Billboard asked three prominent music tech advocates to identify the red flags that investors need to watch for and applied them to three sectors once touted as the future but since consigned to the past.
NFTs
One of the most-hyped tech innovations in recent years, non-fungible tokens generated $25 billion in total sales in 2021, according to market tracker DappRadar. The digital collectibles that are bought and sold using digital currencies drew big-name investors such as Jack Dorsey, Mark Cuban and Guy Oseary and generated millions from successful NFT sales by artists like Diplo, Grimes and The Weeknd. But today, the chat rooms where NFT investors gather are “just such a sad place,” Diplo told Billboard in August. “It was such a mountain of hype.”
The once-popular Bored Ape Yacht Club collection, which Oseary represented and celebrities including Jimmy Fallon, Madonna and Justin Bieber promoted, has seen its floor price — a minimum dollar amount that indicates market demand — decline by 88% from its peak in April 2022. (Two money-losing Bored Ape NFT holders subsequently sued those celebrities, alleging they failed to disclose their financial stake in the company they were promoting.) The lesson? Raised in Space music/tech investment fund founder and managing partner Shara Senderoff says it’s crucial to remain “unfazed by the allure of potential brand partnerships, inflated market-size potential or endorsements from other investors. What truly matters is a focus on revenue generation and the scalability of the business model.”
Livestreaming
In the first year of the pandemic, over two dozen livestreaming companies launched — including Sessions, Bulldog DM and Dreamstage — offering fans the ability to stream concerts at home. Among the investors in the reportedly $1 billion industry were Sony Music Entertainment, Scooter Braun, Deezer and Superfly founder Rick Farman, drawn in by the industry veterans leading the companies and high lockdown demand. Over 113 million U.S. internet users viewed livestreams in the second quarter of 2020, according to market research and analysis company MusicWatch.
Ultimately, fans were overwhelmed. Bandsintown aggregated more than 44,000 global livestream events from late March 2020 to August 2021 — and once in-person events resumed, demand dwindled. After a wave of consolidation, only a few companies like Veeps, which Live Nation acquired in January 2021, claim to remain popular. Artist Partner Group/Artist Publishing Group head Mike Caren says he always looks for businesses that offer “a clear road map for their future development,” which in this case ought to have factored in the resumption of in-person live events.
Social Audio
Another area of music tech that flourished during the pandemic, social audio startups from Spotify, Amazon, X (formerly Twitter) and Clubhouse have all shut down or changed strategy in recent months. At its height, Amazon’s Amp, which the company closed in October, let users host their own shows by streaming music and drew high-profile acts like Lil Yachty, Nicki Minaj and Travis Barker for hosting gigs. While one such platform, Stationhead, remains popular, Raine Group partner Joe Puthenveetil is among investors who say it is usually wise to avoid “companies that rely on buzzwords” over time-tested business metrics.
Additional reporting by Kristin Robinson.
This story will appear in the Oct. 21, 2023, issue of Billboard.
Dope Shows co-founders Stephen Piner and Jamir Shaw have a vision for elevating hip-hop in Philadelphia and they’re ready to share that vision with the rest of the music industry.
Since launching in 2017, the Philadelphia concert promotion duo have sold over 200,000 tickets for shows including Lil Baby, Lil Durk, A Boogie Wit Da Hoodie, and more. They’ve become one of the most powerful independent concert promotion companies in the U.S., known for having an authentic love of music and a pound-the-pavement street team approach.
That includes hand-selling tickets for one of Lil Baby’s first headlining shows in Philadelphia years ago and promoting Rylo Rodriguez’s first show in the city on Sept. 29, also his first headlining performance there. In 2022, Dope Shows signed a partnership with Live Nation to bring shows to the company’s Philly venues like the Fillmore, the Met and Brooklyn Bowl Philadelphia, as well as partnering on arena shows at venues like Wells Fargo Arena and the TD Garden Arena in Boston.
“Since day one, our slogan has been, ’Ain’t no shows like Dope Shows,’” Shaw says, attributing Dope Shows success to the authentic synergy at their concerts. Each concert is preceded by sets from local rappers and area DJs, and when it comes to the main event, the sets are often longer.
“We want Dope Shows to be a badge of honor for us and Philadelphia,” Piner says. “We want it to live forever.”
Shaw grew up in West Philly listening to Beanie Sigel and Freeway; his cousins were members of Philly’s Most Wanted. While he remembers trying his hand at rap, he soon found his calling as a party promoter. Traveling between his mother’s house in West Philly and his dad’s neighborhood in South Philly as a 12-year-old, he would hit up all the parties he could go to. There was only one problem: they usually ended in a fight.
His mom suggested throwing a party in his basement and after earning $70 from the concert, his career began. In 2016, he linked up with Piner, an all-city high school football halfback and together they promoted their first concert, Fabolous and Jadakiss’ Freddy vs. Jason at The Fillmore, which sold out. From there, they landed Rick Ross before booking Fab and Jada again at Boston’s House of Blues.
What were once conversations and vague aspirations became more sold out venues.
In February of last year, they hosted their fifth annual Birthday Bash featuring Gunna, Lil Durk, Lil Baby and G Herbo at the Wells Fargo Center. In total, Dope Shows has sold 200,000 tickets with 90 percent of tickets sold out for its events.
“Our goal is to continue building on our staples,” says Piner, including the company’s annual Birthday Bash and its Dope Fest event. “We have a couple concepts that we want to add, as well as merch and content ideas. We also want to do a national tour with an artist and grow Dope Shows in that direction.”
Dope Shows are setting their sights on the label side of the industry, launching Dope Records last year. Their first signee, artist and fellow West Philly native Toure, saw his All I Wanted Was Everything project on Dope Records earn close to a million streams in less than a week
“He’s an artist that we’re real passionate about,” Piner say. “He’s a great performing artist and sold out his first show a month ago and did an hour-and-a-half set. For a young artist, that’s a feat.”
Founded in 2017, Techstars Music was known as the premier music technology accelerator, providing funding and support to now-thriving companies like Endel, Splash, Hello Tickets, Community and Replica Studios. The company chose 10 startups each year and provided $120,000 to each, along with mentoring from its network of 316 music and entertainment executives from HYBE, Sony Music Entertainment, Warner Music Group, Concord, Quality Control and more.
Of the 70 startups that Techstars selected, the most successful 21 have gone on to raise over $263 million in follow-on funding since. Despite those successes, managing director Bob Moczydlowsky says that the company chose its final class this past summer — but his career as an investor is far from over.
Why is Techstars Music shutting down?
Even though the way we have been investing has been working, it has been held back by the constraints of an accelerator, which we feel is an outdated model. The amount of capital we can provide is limited. It is also held back by the constraints of labeling it “music.” We want to invest in companies solving problems for music, not music tech companies, but the reality is that founders see “Techstars Music” on the door and they bring us their startup to help kids learn to play a violin. We actually believe instruments will become irrelevant and software will mainly replace them. Our thesis now is we want to fund the future of entertainment, self-expression and live events. This changes almost nothing in how we have already been operating and evaluating companies, but we want this thesis publicly understood.
Why are accelerators outdated?
The accelerator is a great product. It was designed around the time of the financial crisis of 2008. Because angel and pre-seed investors largely disappeared, accelerators fit a need and had great returns. Plus, it helped new companies get the mentorship they needed. Now the cost of running a business — talent, travel, etc. — has grown. Smart founders can now find online most of the information accelerators provide on how to structure a company. The economic deal that accelerators offer to founders has not evolved in that time, so every year, the accelerator is providing the same amount of capital investment, buying the same amount of equity from founders, but that capital is buying fewer and fewer things … We need to make more investments and do it on a rolling, year-round basis. We need to provide more capital too so companies can better leverage the connections we can give them.
What does the future of your investing look like post-Techstars Music?
The goal is to be the best investor in this category. To do so we need to make more investments and do it on a rolling, year-round basis. We need to provide more capital too, so companies can leverage the connections we can give them better.
You’re not trying to invest in music companies but “invest in companies solving problems for music.” Can you explain what that means?
Music startups typically do not generate venture returns … You also have competitors like Apple, Amazon and Google that use music as a loss leader for other products. That makes investing in that sort of music startup very difficult, especially a pre-seed investor like us.
Because streaming has become the dominant way we are listening to music, it has altered a lot of other habits around it as a consequence … I want to invest in companies solving problems for music, like Community, a direct-messaging service. It’s not musical at all, but it is used by artists and enables them to connect to their fans directly better than ever.
Do you think it is helpful, given investors know how tough music businesses are to run, to define themselves as something besides primarily a music company?
Let me be clear: You cannot change how you define your company to make investors happy, or you will not raise capital, but you need to be savvy as a founder about how you present your business and find investors who are looking for you. One of the myths about raising venture capital is that founders persuade investors to invest in them. Investors are out there looking for companies to invest in all day long, every day. We are just trying to find companies that match our thesis.
We think about it like this: we see the problems the music business has. We see how music and entertainment are going to change over the years, so let’s invest in the things that solve the problems or get us closer to those new realities, not just saying “Hey, let’s see all the music tech startups.”
Do you think this is a particularly fruitful time for investors, given the rapid rise of AI, the maturation of streaming, etc.?
There is more opportunity and more radical change coming in the next five to 10 years than we’ve had in the last decade. The last 10 years were about maturing the streaming market and putting rights owners and artists on stable financial footing. The music business is now as big as it has ever been by revenue, but growth is slowing in the number of new subscribers. We’re at a point where music streaming 1.0 is perfected — what does streaming 2.0 look like? We’re shutting Techstars Music down so that we can come back with the right vehicle for the next 10 years.
In your crystal ball, what do you think Streaming 2.0 looks like?
If Streaming 1.0 was about making all the music play, Streaming 2.0 should be about being able to play with all the music.
Your thesis focuses not just on music now, but live events, self-expression and entertainment altogether. Do you see these sectors converging?
Absolutely. What is the difference between an athlete, a musician, a TV star at this point in terms of the media they deliver? They all have podcasts, documentaries, merchandise, fashion lines — of course, they all have their specialty, but I think it is evident that there will be even more convergence coming soon.
This story will appear in the Oct. 21, 2023, issue of Billboard.
Mike Shinoda has long incorporated new tech into both his solo work (like the Beat Saber VR pack and sci-fi/horror web video game that helped launch his recent single “Already Over”) and his music with Linkin Park (like the AI-generated visuals used in the recent music video for unearthed band demo “Lost”). But the artist-producer has also become a key investor in music technology — starting with Linkin Park’s Machine Shop Ventures, which launched in 2015 as a mix of venture capital projects and live-music activations, and now more recently on his own. Since April 2022, he has also served as community innovation adviser for Warner Recorded Music, providing a forward-thinking artist’s perspective on subjects like Web3 and AI.
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“With labels and future tech, I feel like doors are opening to new types of artists,” Shinoda says. “At a certain point, you wouldn’t have considered a content creator on a social platform to be a music artist. Now you can! In the future, those doors might also be open to nontraditional projects that are pushing the boundaries of what it is to be an artist.”
Have you been surprised by the degree of industry focus on AI this year, or did you see it coming?
Unless you were already deep in the trenches, I think AI hit everybody in a similar way — it blew up very big, very fast — but part of that is people developing complex things behind the scenes. Once some of the general concepts about how one could use AI became more widely known — and the concerns and the creativity, all the different positive and negative sides of it — people started releasing things, and you started getting a sense of how fast it’s moving and all the things we could do.
It’s exciting and it’s new, but you know, I come from an illustration background, and that artist community was up in arms immediately, saying, “Hey, guys, this technology is stealing from us. These are copyrighted images, and it’s pulling them and riffing off of them to make new things.” That’s just the tip of the iceberg.
How much has being an artist informed how you interact with these new technologies and potentially invest in them?
Being an artist, there are times when you are relied on to develop a vision of something, and it needs to come from you — you are responsible for it, you curate it, you collaborate with other people to make it the best it can be. And as part of that, you’re also in charge of communicating it, of accepting criticism and sorting through ideas. Whether as a kid growing up doing drawing and painting and graphic design, to everything with the band and all of our releases, that skill set carries over to a lot of the founders that I’ve worked with and had the chance to meet over time.
What is an early highlight of your own investing career?
I was one of many investors and advisers when Spotify came to the U.S. To be honest, it wasn’t a lot of money — but it was fascinating to talk with Daniel [Ek] and his team as they were in the midst of the huge cultural shift that happened.
Which areas of music tech are you most interested in right now?
One thing that has been on my mind is that with new technology comes new responsibilities. Historically, artists have been on the end of this equation where their work gets treated like it doesn’t have very much value. When you’re a smaller artist, you go, “Well, this is just the way it is. This is how I get to the point where people hear me for the first time, so I’m going to give away everything for free and just play that game.” And then when you get to a certain point, you realize, “Oh, my gosh. My stuff really does have value. How do I capture that value?”
Because of the changes in technology, different companies developing new things are trying to take a big bite out of the apple that is the artist’s intellectual property. For any artist that hears me talking about this, I hope that it occurs to them: It’s your job to protect the work, to put a value on it, and that value might actually be higher than other people might say it’s worth.
Additional reporting by Kristin Robinson.
This story will appear in the Oct. 21, 2023, issue of Billboard.
If it’s Friday that means another spin around the Executive Turntable, Billboard’s comprehensive(ish) compendium of promotions, hirings, exits and firings — and all things in between — across the music industry.
WHY&HOW, the artist management company led by Bruce Kalmick, has promoted Halie Hampton Mosely to chief operating officer, Eddie Kloesel to executive vice president, and Chris Koegen to general manager and head of global strategy. Kloesel has been there from the jump, joining WHY&HOW’s founding team in 2020 as vp of touring and sponsorships. Prior to W&H, he was a manager at Triple 8. Hampton Mosely and Koegen both joined the agency in October 2021 — as vps of roster operations, and artist strategy and marketing, respectively. Hampton Mosely’s last job was at Hit Farm, where she served as day-to-day manager for Florida Georgia Line. Koegen’s previous posts include stints at Amazon Music and Big Machine. All three will continue to report to Kalmick, who calls them all “instrumental.”
“Not only have they helped shape our overall corporate strategy and ensured our artists’ success, but each of them are dedicated to fostering the professional development of our internal team to allow for continued success across all facets of our business,” said Kalmick. “I’m thrilled to have them step into these roles as we look towards the next phase of our company.”
Wait there’s more! The Austin-based company, which recently became part of the Red Light Management family, also elevated Evan Kaufman to senior vp of creative, a role that will see him continue to lead creative strategy across the roster — plus expand his role to include content ideation and creation.
The Orchard hired Lanre Masha to be its director of West Africa as the independent distributor angles to boost its presence on that side of the continent. In his new role, Masha will run regional support for Orchard artists and aid in signing new ones, as well as handle day-to-day release strategies and general distribution matters. Based in Lagos, he reports to evp and head of strategy Prashant Bahadur and works closely with vp of market development for Africa Ben Oldfield. Masha joins The Orchard from Trace Media, where in eight years he rose to GM for music and editorial. The Nigeria native also clocked time in Chicago in marketing and sales roles at Pepsico. “West Africa is no longer a young market,” Mash said. “We are leading the global expansion of music from the region, connecting artists with fans worldwide.”
All In the Family: Billboard parent Penske Media Corporation promoted George Grobar to president, overseeing the company’s operating units and business plans. The 14-year-veteran of PMC was previously chief operating officer and reports directly to founder and CEO Jay Penske. Prior to joining PMC, Grobar was senior vp of Disney Mobile, and before that put in 8 years at Unisys … and earlier this month PMC announced that former Complex and Paramount executive Celine Perrot-Johnson joined the company as executive vp of operations and finance. She oversees operations of PMC’s fashion, luxury, art and women’s interest brands, including the “bible of fashion” itself — Women’s Wear Daily. She reports to Grobar and is based in NYC.
Nashville-based management services company mtheory shared that industry veteran Erik Pettie is their svp and head of artist services and partnerships. Pettie and his team work with artists and their teams on providing label-like support from soup to nuts during a project cycle. His 15-year career was most recently highlighted by a two-year stint as head of artist strategy, editorial and marketing partnerships at Believe-owned Tunecore. Other career highlights include senior marketing roles at Cash Money, Republic, Motown and Universal Music Group. He is based in mtheory’s NYC office. “After years of dedication to supporting artists and labels, I’m eager to continue by shaping this division to help redefine campaign standards,” Pettie said. “This is an exciting new chapter, and I’m ready to make a positive impact!”
Mom+Pop promoted Whitney Dublin to senior director of digital marketing. During her tenure with the company, Dublin has led digital marketing campaigns for artists including FKJ, Del Water Gap, Orion Sun and Raffaella. Prior to joining Mom+Pop, Dublin worked as a product manager at the Orchard, as a digital marketing manager at RED, and a marketing coordinator/Hip-Hop/R&B social media strategist at Sony Legacy. Mom+Pop co-owner Thaddeus Rudd said Dublin’s “contributions to our artists’ success are noteworthy and her talent was obvious to us from the beginning.” –Jessica Nicholson
Donna Budica and George Karalexis officially launched Ten2 Media, a content distribution and marketing company focusing on music and monetization on YouTube. Ten2 Media works with clients on content strategies and then distributes, markets and monetizes that video content on YouTube. The company works with a growing roster of clients that includes Warner Music, Brent Faiyaz, French Montana, Diddy and NLE Choppa. “When we are able to maximize the artist’s revenue, we help create audience awareness and growth… because when artists succeed, so do we,” said Budica, a CAA veteran who is COO of the new firm. Karalexis, who is CEO, began his music career as a musician (his pre-YouTube band put out some spirited pop-punk in its day) before entering the management space and founding companies like FAUX Entertainment and WAVVE.
ICYMI: Utopia Music hired a new CEO after a rrrrough year … Round Table Management hired Steve Ford as head of artist development … Virgin Music Group shuffled its global leadership team … Rich Schaefer was named president of global touring at AEG Presents … and Millie Millgate is Music Australia’s first director.
BandLab Technologies, fresh off a “strategic collaboration” with UMG to engage responsibly with AI, added a trio of executives to its team. Joining BandLab as senior advisor of AI, innovation and strategy is Drew Silverstein, formerly the CEO of Ampler Music and vp of music at Shutterstock. Earlier this month, Kevin Breuner was hired at head of artist development and education, and Jessica Strassman as head of industry relations and artist services in the Americas. Breuner clocked 17 years at CD Baby, rising to svp of artist engagement and education, while Strassman joins from TikTok where she cofused on label partnerships.
Nashville-based music business management firm Farris, Self & Moore has promoted Stephanie Alderman to partner. Though the company will retain its current name of FSM, Alderman will be included in all leadership decisions and high-level initiatives. Alderman, a trained classical pianist and graduate of Belmont University, has more than 15 years of experience in business management, in addition to experience in artist management, publicity and tour production. “Stephanie Alderman is undeniably one of the best business managers in our business,” said founding partners Kella Farris, Stephanie Self, and Catherine Moore in a joint statement. “Her ability to relate and listen to her clients, create a financial strategy, and then execute it effortlessly is truly exceptional. Her all-in approach, innovation, and authenticity make her the perfect fit for our leadership team.” –JN
Digital marketing agency Creed Media hired Christian Birch-Jensen as its first-ever chief strategy officer. Birch-Jensen joins the Gen Z-centric company from TikTok, where he was part of the social media giant’s European strategy team. He reports to CEO Timothy Collins. Creed also promoted Alex Falck and Sanu Harharan from co-heads of music partnerships to co-heads of commercial partnerships — expanding their purview to cover tech, movies and TV. Additionally, Camilla Larsson was upped from head of entertainment operations to overall head of operations. Creed clients include the big three major labels, as well as Spotify and Live Nation.
Live events project management firm PRG hired Paige Newman as an account executive for its artist development team. While PRG is best known for large-scale projects, the firm is now increasingly offering their services — audio, lighting, rigging, video, etc. — to developing artists. Newman arrives after a three-year tenure at Image Engineering, a specialist in lasers and other live-events lighting.
Digital distributor ONErpm tapped Nathalia Vieira to manage its new synch department. Based in Los Angeles, Vieira and her team work on securing placements for ONErpm clients. Her previous roles include music licensing coordinator at Hit the Ground Running and as a creative music manager at Pusher. ONErpm’s other services include music distribution, marketing support, publishing, accounting and global payment systems.
Kevin Hart’s global entertainment company Hartbeat hired Janina Lundy as evp and head of marketing and brand strategy, and Adam Puchalsky as evp and global head of Pulse, the firm’s branded entertainment studio and marketing consultancy. Puchalsky will be based in New York City, while Lundy will operate from Los Angeles. “Janina’s exceptional talent for super-serving high-growth audiences and building entertainment brands, combined with Adam’s global storytelling expertise and deep commitment to brand partnerships will enrich our team and bring significant value to our team and partners,” said Hartbeat CEO Thai Randolph.
Last Week’s Turntable: H8WG Goes Wild in LA
Save The Music has announced the details of its star-studded 25th anniversary event.
Dubbed Music Saves L.A., the ceremony will take place Tuesday, Nov. 1 at 6:30 p.m. at NeueHouse Hollywood in Los Angeles. This year’s honorees include Grammy-winning artist, producer and musical director Adam Blackstone; artist, activist and entrepreneur Becky G; Universal Music Group Nashville chair/CEO Cindy Mabe; and hip-hop icon and Rock the Bell CEO LL Cool J. All will be celebrated for their contributions to advancing equity in the music industry.
This year’s event will be hosted by actor, comedian, writer and producer Chris Spencer, with performances from Brad Paisley, Brittney Spencer, Mary Mary, The War and Treaty and more. It will additionally feature student performances from Save The Music grant recipient schools. Award presenters include Paisley and Jimmy Jam.
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All funds raised at this year’s event will go to supporting a multi-year, $3 million-plus music education rebuild in Los Angeles. Save The Music plans to fund an additional 50 schools with new music programs.
“Los Angeles is such a culturally and musically rich community, and we’re excited to bring together our students, teachers, community partners and music industry supporters to celebrate the impact that music has on our lives,” said Save The Music executive director Henry Donahue in a statement. “Adam, Cindy, LL and Becky G have helped us put together a musical experience that’s going to be incredibly fun and help significantly grow Save The Music’s impact in L.A.”
Over 25 years, Save The Music has donated more than $75 million in instruments and music technology equipment to more than 2,700 public schools nationwide. All of this has been done with the support of sponsors and donors including Paramount, Gibson Gives, Nickelodeon, Red Light Management and Universal Music Group.
For more information on the event, visit savethemusic.org. Individual tickets are available here.
Save the Music
Singer-songwriter Maggie Rose, known for her blend of rock, soul and Americana/folk stylings, has signed with Big Loud Records.
The deal is the latest under the label’s aim to sign talent in an array of genres, including Americana, pop, folk, alt-country, and more. Big Loud Records vp of A&R Nate Yetton is leading those efforts, with Rose being among Yetton’s first new signings, following the label’s signing of Charles Wesley Godwin earlier this year.
Rose, who is managed by Starstruck Entertainment, is set to join a nationwide tour with St. Paul & The Broken Bones and promises new music soon. Rose has been a Nashville mainstay, having played the Grand Ole Opry nearly 100 times, and was recently elected as governor of the Recording Academy’s Nashville chapter. Her multi-genre talents have led her to performance slots on festivals including Newport Folk Fest, Bonnaroo, Austin City Limits and more.
Rose said in a statement, “Big Loud dove in headfirst and defied my preconceived notions of what I’d come to expect from a big label; they didn’t want me to change the music I was working on or ‘chase’ the trends. They understood the vision and believed in me from the outset. I’m so excited for this new chapter.”
Yetton added, “Maggie is a world-class vocalist, performer, and songwriter. Earlier this year I was privileged enough to hear her new, unreleased album, and after one listen through, I knew that we had to find a way to partner with her and release this body of work via Big Loud Records. I truly believe it is her best, most undeniably authentic, compelling and complete work to date. This is the kind of art that transcends genre and will be playing at dinner parties and on stages across the globe for decades to come.”
Braylin Kelly
Joey Moi, partner/producer/president of A&R, Big Loud said in a statement, “When I heard some of Maggie’s upcoming new music, I just loved the sound of it. The songs are something entirely their own; her voice speaks for itself. Happy that Big Loud is putting this music out and helping Maggie tell her story.”
Narvel Blackstock, manager, Starstruck Entertainment said, “Starstruck has been fortunate to work with Maggie for the last several years. It’s been incredible to watch Maggie as she has defined her career as a vocalist, songwriter and undeniable artist. We look forward to the future with Big Loud and looking forward to the future with Maggie.”
Rising country star Jordan Davis has sold the majority share of his publishing catalog to Anthem Entertainment, extending his relationship with the Toronto-based company.
While it’s relatively rare for artists at such early stages of their careers to make such a move, Davis is using the funds to invest in his future.
“One of the big things for us was creating a little bit of flexibility to be able to make some long-term decisions a little less with budget in mind,” says Red Light’s Zach Sutton, Davis’ manager. In February, Davis is undertaking his first European headlining tour, including stops in Stockholm, Amsterdam and London. While Sutton says the concerts are already nearly sold out, “they’re not the most lucrative dates and having some resources from this sale allows us to think a bit more strategically on building long term, not just on ‘If we dedicate the first quarter to Europe, we’re really going to miss out on this type of money here in the States.’”
The excitement around Davis also factored into the timing. Davis has been a remarkably reliable hitmaker since his first release, “Singles You Up,” reached No. 1 on Billboard’s Country Airplay chart in 2017. Since then, every official radio release has gone top 5, with three other songs, 2019’s “Slow Dance in the Parking Lot, 2021’s “Buy Dirt” (featuring Luke Bryan) and 2022’s “What My World Spins Around” reaching the summit. “Buy Dirt,” which Davis co-wrote with his brother Jacob and another pair of brothers, Josh and Matt Jenkins, won the CMA Award for song of the year last year. This year’s “Next Thing You Know,” which peaked at No. 2 on the Country Airplay tally, is up for the same award at the 2023 CMA Awards next month. In addition to writing his own material, Davis has had songs cut by Jake Owen and Old Dominion. His total streams have surpassed 6 billion, Sutton says.
“Jordan’s heat at the moment, the marketplace, the new team involved [at Anthem], all pointed towards this is a good time to take a couple of chips off the table but keep [Jordan] in the game and keep building this asset at the same time,” Sutton continues.
The new team includes Jason Klein and Sal Fazzari, who were named permanent CEO and CFO, respectively, earlier this month after serving in those roles as interims since the departure of former CEO Helen Murphy in February. Both had been with Anthem in other capacities. Gilles Godard, who has been with the company since 2006, is president of Anthem’s Nashville-based music publishing operation.
“Jordan’s particularly important to us. We obviously see him as an exceptional talent as a writer and a performer, but what’s really special about Jordan is we’ve been there since the very beginning,” Klein says, referring to Godard signing Davis in 2015 as a nascent writer. “As an independent publisher, [who] has been his partner throughout his creative process, it was very important to us, now that he’s at this point in his career, that we’d be able to hold on and continue to super-serve him as a publisher. He’s got a world of options open to him at this point and to stay with the home team, it says a lot about his belief in what we’re doing in Nashville and the great team that we have.”
“The team at Anthem has evolved into a great creative platform for me,” Davis said in a statement. “Their belief in me as an artist and a songwriter — it’s made such a difference along the way — from when I first moved to Nashville as a songwriter to now.”
In addition to acquiring an interest in Davis’s catalog, the Anthem deal extends the company’s existing co-publishing agreement with Davis going forward. “We are proud to say that Jordan started his publishing career here at Anthem eight years ago, hard work does pay off, and now here’s to the next eight years making more musical history with Jordan Davis,” Godard added.
Nashville attorneys Derek Crownover, John Rolfe and Colleen Kelley of Loeb and Loeb represented Davis in the transaction.
As Fazzari notes, Anthem has purchased portions of other country publishing catalogs, including Jody Williams Music, Better Angels, RED Creative Group and Red Vinyl, which includes Chris Janson’s catalog. “Nashville has always been a focal point for us not only creatively, but for catalogs because we all love the music and the town. The songs that we get are pretty timeless. We’ve been able to amass a pretty sizeable catalog.”
Anthem has also bought portions of individual songs in Nashville, including co-writer Jesse Rice’s share of the Florida Georgia Line 2012 smash, “Cruise.” (Its publishing deals extend far beyond country, including a long-term partnership with Timbaland, whose catalog Anthem acquired in 2012. Anthem has continued to invest in new Timbaland ventures.)
While the Davis deal is the first substantial catalog purchase Klein and Fazzari have completed since taking the reins, “We’ve got a lot that we’re looking at,” Klein says. “We’ve got a pretty robust pipeline of opportunity that we’re exploring. We expect to be pretty busy in the months ahead.”
Fazzari adds that Anthem’s lane is exploring deals that complement existing publishing partners and help diversify into other areas, but “we’re not going to be going after large or big-ticket catalogs that usually come with an auction process. We like to spend a lot of time investing in relationships within our network and that brings deal flow to us.”