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A new Spanish-language version of Brenda Lee‘s holiday hit “Rockin’ Around The Christmas Tree” was released Friday (Oct. 25), using “responsibly-trained” artificial intelligence to make the translation. A perennial hit for 66 years and counting, “Rockin’ Around The Christmas Tree” is the biggest song to have been translated into a new language using AI.
Released via MCA Nashville/Universal Music Enterprises (UMe), “Noche Buena y Navidad” was revamped by four-time Latin Grammy award-winning producer Auero Baqueiro. Baqueiro first translated the lyrics from English to Spanish, trying to match the same phonetics and rhyming structure that made sense for Spanish while maintaining the original lyrical themes from the original English version. Then, he enlisted Chile-born, L.A.-based vocalist Leyla Hoyle to sing the vocals in Spanish in a way that would capture Lee’s unique voice patterns, including intricacies like phrasing, tone, and breaths.
Baquiero ultimately kept the original music and background vocals and, once Hoyle recorded the raw Spanish vocals, used AI to map Lee’s voice over Hoyle’s performance. The translation was made possible using SoundLabs AI’s MicDrop technology, a “responsibly-trained” AI audio plugin that allows users to swap their voices out with another voice or instrument.
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The new AI-powered translation arrives just in time for the holiday season. Despite being released back in 1958, Lee’s “Rockin’ Around the Christmas Tree” is more popular than ever. Last year, her song hit No. 1 on the Billboard Hot 100 for the first time and stayed in the top spot for three straight weeks.
Lee is not the first artist to use AI to translate her work. In May 2023, HYBE debuted a new K-pop artist, MIDNATT, who used AI to release his first single in six different languages. In November 2023, indie-pop artist Lauv released an AI translation of his single “Love U Like That” in Korean as a nod to his strong fanbase in that country. Similarly to “Rockin’ Around the Christmas Tree,” a bilingual human songwriter, Kevin Woo, translated the “Love U Like That” lyrics to Korean. After Woo sang through the song, Lauv’s voice was planted on top of his vocals using the AI voice platform Hooky.
Finally, country icon Randy Travis made headlines in May 2024 by using AI voice technology to record a new single, “Where That Came From,” after his vocal abilities were greatly diminished in a near-fatal stroke a decade before.
The Spanish-language version of “Rockin’ Around the Christmas Tree” is the first release from Universal Music Group (UMG) and SoundLabs’ partnership, which was announced in June 2024. The AI company was founded by software developer and electronic artist BT and is said to be “responsibly” trained. The partnership is part of UMG’s “responsible AI initiative,” as laid out by the company’s CEO/chairman Lucian Grainge, which involves “forg[ing] groundbreaking private-sector partnerships with AI technology companies.”
“I am so blown away by this new Spanish version of ‘Rockin’ Around The Christmas Tree,’ which was created with the help of AI,” said Lee in a statement. “Throughout my career, I performed and recorded many songs in different languages, but I never recorded ‘Rockin’’ in Spanish, which I would have loved to do. To have this out now is pretty incredible, and I’m happy to introduce the song to fans in a new way.”
“We are thrilled to work with Brenda Lee to making ‘Rockin’ Around The Christmas Tree’ the first classic song translated responsibly into another language with the power of AI, added UMe president/CEO Bruce Resnikoff. “We are also very excited about the possibilities of this emerging technology and look forward to harnessing its capabilities to introduce new material created by and approved by our artists.”
“The minute you hear Brenda Lee’s iconic voice on ‘Rockin’ Around The Christmas Tree’ you know it’s the official start of Christmas,” said UMG Nashville chair/CEO Cindy Mabe. “The global hit has touched people all over the world and kept this young 13-year-old spirit of Christmas captured in a time capsule. We are all so excited for this new Spanish version created with the help of AI from that legendary voice and approved by Brenda Lee herself to help celebrate this enduring, timeless classic.”
Toronto is preparing for a new era.
Taylor Swift will bring her behemoth Eras Tour to the biggest city in Canada for six sold-out shows in November. But Torontonians know all too well that major concerts can lead to bad traffic downtown. The city has announced that to help those shows run more smoothly, there will be a ‘Limited Activity Zone’ around the Rogers Centre stadium during the two weeks of Swift-mania.
Planned work in the zone — like construction or filming — will be limited to off-peak hours and will require express permission from the City of Toronto, though emergency work will be allowed.
The zone covers a sizeable area of Toronto’s downtown and will aim to keep traffic flowing as roughly 240,000 fans attend Taylor Swift’s performances. The affected industries shouldn’t be too worried though — the zone will only be in place for a fortnight, from Nov. 11 to 25.
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The ‘Limited Activity Zone’ isn’t the only infrastructural adjustment needed to account for Swift’s superstardom. Rogers revealed last week that it just completed an $8 million upgrade to its 5G network at the Rogers Centre, so fans can livestream the enchanting spectacle in real-time — or just text their friends, which can be tough during service overloads at major events.
The route from Rogers Centre north to Toronto’s Nathan Phillips Square, where City Hall sits, will also be renamed Taylor Swift Way for the month. Signs will designate the new name, guiding fans into the ‘Limited Activity Zone’ where Swift will take the stage.
The city is anticipating a major financial boost from Swift’s visit, with over $250 million in economic impact projected.
Taylor Swift performs in Toronto from Nov. 14-16 and again from Nov. 21-23. –Rosie Long Decter
Slipstream Acquires Anthem Entertainment’s Extensive Production Music Portfolio
Music licensing platform Slipstream has announced that it has acquired the production music portfolio of Toronto-based music rights company Anthem Entertainment.
The acquisition of Anthem Production Music Group includes three major brands: Anthem’s production music agency Jingle Punks, independent production music library 5 Alarm Music, and U.K.-based independent production music publisher Cavendish Music. The net result is the addition of over 650,000 tracks to Slipstream’s catalog.
Slipstream says the acquisition positions it as “the largest global independent music licensing platform.”
There are long and close connections between the principal players involved. Slipstream was founded in 2021 by CEO Dan Demole and chief revenue officer Jesse Korwin. Demole was the co-founder of Jingle Punks and former president of Anthem Production Music Group, while Korwin served as managing director of Jingle Punks.
“This acquisition is a homecoming for us,” says Demole. “Jesse and I built both Jingle Punks and Slipstream on the foundation of making great music accessible to every type of creator. We now have an unprecedented opportunity to build on the success of both brands while leading the next wave of innovation in music licensing. With this vast catalog and our tech-enabled platform, we’re not only the largest independent player in the space, but also the most innovative.”
The expanded platform will serve a diverse client base, from individual content creators and small businesses to global brands and enterprises. Slipstream said the acquisition is in line with its goal to streamline music licensing across TV, film, advertising, gaming, social media and brands.
Anthem Entertainment will make an investment in Slipstream as part of the transaction. Anthem Entertainment CEO, Jason Klein, who is one of Billboard Canada’s 2024 Power Players in the Publishing category, commented: “Anthem’s focus since my appointment in January 2023 has been on building its core music publishing and recorded music divisions, while considering the best path forward for our production music businesses.”
“This sale to Slipstream has placed Jingle Punks, 5 Alarm and Cavendish Music back in the familiar and capable hands of proven leaders in the production music and technology space. Dan and Jesse already know these businesses and have a unique vision for their future as part of Slipstream. Our belief in them as leaders and their vision is the reason we have also chosen to invest in Slipstream going forward.”
The New York City-headquartered Jingle Punks has long maintained an office in Toronto, alongside branches in Santa Monica, London, Sydney and Melbourne. – Kerry Doole
Billboard Canada Parent Company AMG Acquires Major Stake in Music Festival NXNE
Artshouse Media Group (AMG) has acquired a major stake in Toronto music festival North By Northeast (NXNE).
The media company — which publishes Billboard Canada, Billboard UK and Rolling Stone Quebec and also owns Arts Help, Waveland Canada and the Climate Library — will own 50% of the long-running festival. The acquisition begins a long-term partnership, starting with NXNE’s landmark 30th anniversary edition from June 11-June 15, 2025.
“This partnership with NXNE comes at an exciting time for both Billboard Canada and AMG. As NXNE marks its 30th anniversary, we are aligning our shared goals of elevating artists and engaging music lovers,” says Amanda Dorenberg, CEO of Billboard Canada and AMG. “Together, we’ll amplify the festival’s impact, providing artists with a broader platform to reach audiences and creating new ways for fans to discover fresh talent.”
Michael Hollett will continue as NXNE’s president and CEO, while Barbara Hefler serves as managing director.
NXNE launched in 1995 and quickly established itself as the heart of Toronto’s live music scene. Originally formed in partnership with Austin’s SXSW, it evolved its own identity for recognizing and showcasing emerging talent in the early stages of international success. Artists from Lizzo to Daniel Caesar, Feist, Grimes, The Beaches, Mac DeMarco, Haviah Mighty, Sam Roberts and Billy Talent have played critical NXNE showcases at breaking points in their careers.
The festival has also been responsible for some legendary headlining shows from acts including Iggy Pop & The Stooges (one of the biggest free shows ever in downtown Toronto at Yonge-Dundas Square), Vince Staples, the Flaming Lips, The National, Post Malone, Tyler, The Creator and many more.
The collaboration with AMG and Billboard Canada will grow the festival’s reach in its landmark 30th anniversary edition with new co-produced programming and activations to be announced soon.
Artist applications are open now at nxne.com. 2025 venues will include The Garrison, Drake Underground, Collective Arts brewery and more, plus a new official festival headquarters at The Theatre Centre on Queen West.
The 30th anniversary edition will celebrate the festival’s rich history and the big acts who have played over the decades, while staying committed to its “Listen to the Future” tagline and its commitment to always looking for the next big thing in music.
“We want to meet and exceed NXNE’s ‘glory days’ as a citywide, community-engaging discovery festival,” says Hollett.
Drew Baldridge, who earned a top 5 hit on Billboard’s Country Airplay chart with his independently-released song “She’s Somebody’s Daughter,” has partnered with BBR Music Group/BMG Nashville in releasing his new song, “Tough People,” which goes for radio adds Nov. 4 via Stoney Creek Records. Baldridge has also signed with Left | Right Management for representation. He […]
Following his 2023’s breakthrough album, Whitsitt Chapel, Jelly Roll has become a country superstar widely embraced for the former rapper’s confessional, salvation-seeking songs and his larger-than-life personality, as well as his redemption arc as a former convict.
As he began promoting and releasing songs from his follow up release, Oct. 11’s Beautifully Broken, Jelly Roll also made it very clear on social media that debuting at No. 1 on the Billboard 200 would be the realization of a dream. That dream came true this week, when the set entered atop the chart with 161,000 equivalent album units earned in the U.S. for the week ending Oct. 17, according to Luminate — the artist’s best week ever by units and the third-largest week, by units, for any country album in 2024.
The work began more than a year ago, as Jelly Roll began writing and recording songs for the new album. He worked closely with Katie Kerkhover, vp of A&R for Nashville-based BMG/BBR Music Group (which released the album in conjunction with Republic), whose own background as a musician helped inform her work with Jelly Roll. And her contributions to Beautifully Broken help earn Kerkhover the title of Billboard’s Executive of the Week.
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Here, Kerkhover discusses the making of the album from the “vision” Jelly Roll took into its creation, his sense of purpose in recording every song and the intention behind picking his duet partners from several different genres, as well as the non-stop promotion efforts that brought it over the line.
Beautifully Broken debuted at No. 1, something that Jelly Roll made clear was his goal. What decisions did you make in the making of the album that you felt would increase its chances for a No. 1 debut?
Jelly has a very strong vision for the impact he wants to make with his music. It has a purpose. Every song he writes has a purpose. Making sure his heart and the gravity of his messages was the constant that was guiding everyone was critical in making the album. Encouraging those involved, who have their fingerprints on it with him, to bring that emotion out of their own contributions was vital. Making sure the production and mixes were mirroring Jelly’s emotions. He was creating until the absolute last moments, so having trust in each other when we were counting the hours on the final touches was also extremely important. Don’t forget, he was finishing this album while he was in the middle of tour.
This album was a joint project with Republic. What was the division of duties in terms of the A&R?
Jelly started working on this album in 2023. He had already defined a solid foundation and clear direction, so when Republic joined the team, we all knew what we were aiming at. There wasn’t so much a division of duties as more of how we work together to add the most value to Jelly. What strengths do we have separately and together to elevate his vision and hit his goals.
Was there a mission statement from the moment you started recording tracks for what Jelly Roll wanted the album to be?
There wasn’t any more of a mission statement than what you hear him continuously say, “I make real music, for real people, with real problems.” When we started to go through songs in 2023, we listened to every song he had written and focused on the ones with the strongest impact. Did we feel something? One of the things I admire most about Jelly is he always comes back to the purpose and to the why. “Why am I cutting this song? What purpose is it filling on the album and in the lives of others?”
Jelly Roll duets with a number of artists, country and otherwise, on Beautifully Broken, including Halsey, Keith Urban and Wiz Khalifa. How were his duet partners chosen and how does the diversity of the artists broaden the album’s appeal?
The collaborators were chosen by who Jelly felt the song would resonate with. Who would be the best person to add their talent and continue to elevate the song? As far as the broader appeal, Jelly is a huge music lover and that’s why you see so much diversity in his collaborators on this album. I think it’s only natural that the appeal is broadened because he creates without boundaries and, ultimately, the human factor is what connects all of us. Fun fact: he also knows more about the history of songs, artists and genres than anyone I’ve met, so his well of potential collaborators runs deep.
“I’m Not Okay” tackles mental health and is a Hot 100 hit for Jelly Roll. How has that song brought him a new audience?
We all have times we struggle and are not okay. The message of this song transcends genres and resonates deeply with listeners. Jelly has the courage to share his personal struggles through candid lyrics, revealing a vulnerability that really enables him to connect with a broader audience, including those who may not have been familiar with his earlier work.
There are several different configurations of Beautifully Broken, ranging from 14 to 28 tracks. How was the sequencing for each project decided to convey a cohesive work no matter what variation fans were buying?
We selected the initial 14 as the first collection for vinyl because he was still writing. The sequencing is tied together by the overarching message that Beautifully Broken is a reflection on his experiences with mental health and addiction, and the idea that winning comes from losing. The road to atonement has no shortcuts and there will be highs and lows along the way. It all began once he selected “Winning Streak” to be the opening track of the album.
Beautifully Broken achieves the third largest week for a country album in 2024, behind Beyoncé and Post Malone. What does that mean to Stoney Creek/BBR?
Jelly’s success speaks volumes about the incredible connection he shares with his audience. His fan base is broad and deeply passionate, showing up in full force for every project. This relationship helps fuel our growth as a team, pushing us to innovate and strategically add resources that make sense. Our collaboration with Republic on this project is one example.
But the real driving force behind this achievement is Jelly himself. The sheer amount of work he poured into creating and promoting this album is nothing short of mind blowing. For two months leading up to its release, Jelly didn’t have a single free minute. Every ounce of his energy was devoted to making this album the best it could be, and the results speak for themselves. His work ethic, paired with the passion of his fans, made this project a true success.
You come from a publishing background. How did that help you approach picking songs for this album?
I’ve had a long and extensive career as a touring musician, having played violin since the age of four. Before I turned 20, I was performing hundreds of shows a year with Nashville artists like Sara Evans and Billy Currington, playing at the biggest country festivals and stadiums.
What I set out to do was take my real-life musical experience and transform it into a tool to help songwriters and artists master their craft. A great example of that is from late 2020 when I joined BMG as a publishing A&R. One of the first things I did was bring in the incredibly talented songwriter/producer Austin Niveral, just as the label was signing Jelly Roll. I immediately saw the potential for the two to collaborate, [then-BMG Nashville president] Jon Loba recognized my strengths and ultimately appointed me to lead A&R for the label side. As we know, Jelly and Austin would go on to write the massive hit “Need A Favor” from Whitsitt Chapel, and they continued their partnership with Beautifully Broken, setting the tone for the album with “Winning Streak.”
As the pandemic was waning, John Summit, an emerging Chicago DJ whose music had blown up online during lockdown, had a plan to translate that internet presence to real life. “Our strategy was to be everywhere,” says Summit’s manager, Holt Harmon. “Like, omnipresent.”
In 2021 and early 2022, Summit and his team canvassed North American nightclubs as they reopened, showing promoters (and themselves) that Summit’s online hype could turn into in-person fun. In May 2021, he sold out a 500-capacity venue in Tempe, Ariz., in just 12 seconds.
The team then transitioned from clubs to 2,000-capacity rooms, investing profits into production for stage rigs. “We were smart with how we were living at the time,” Harmon says. “I did everything from a kitchen table with my business partner, and John was working from his parents’ house.”
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Since then, Summit has sold out headlining sets at Los Angeles’ BMO Stadium and Madison Square Garden in New York, with a three-night stint at L.A.’s Kia Forum set for mid-November. The large-venue bookings function as part of a three-pronged touring plan for Summit, which also includes his intimate Experts Only shows at clubs and festival sets as Everything Always, Summit’s duo project alongside Australian producer Dom Dolla.
The hybrid approach allows for different creative opportunities: Experts Only parties, for instance, offer no-frills production and let Summit stay close to his audience and test new music. They’re also easy to take on the road, often in destination venues like The Caverns in Pelham, Tenn. (“My goal is Experts Only Alps,” says Summit, who named the party, and his label, after his love of skiing. “That would be f–king sick.”)
Arena and stadium sets, meanwhile, satisfy massive audiences, including fans who might just be getting into electronic music through Summit’s accessible style of progressive house. And Everything Always lets two artists unite to play “bigger, more impactful things than if it was [them] separately,” Harmon says, such as the duo’s Coachella performance in April. “People ask how we keep cycling through markets year after year,” says Harmon, who is also co-founder and CEO of management firm Metatone. “It’s that we can come through as three different forms.”
The plan is to do it again internationally. With 50% of Summit’s 2025 touring happening overseas, Harmon says “the future of John Summit is a global business.” Now, Summit’s biggest sets require a crew of 180 and cost approximately $1.5 million to produce. But despite the growth, the essential goal remains the same as it was in the early days. “I’m still working from the kitchen table,” Summit says, “but it’s my own kitchen table now.”
This story appears in the Oct. 26, 2024, issue of Billboard.
Rapper Lil Durk was arrested late Thursday (Oct. 24) in Florida on a federal murder-for-hire charge, hours after several of his alleged associates were indicted on similar charges over their alleged involvement in a shooting aimed at rapper Quando Rando.
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The Chicago rapper (Durk Devontay Banks) is being held in Broward County jail on behalf of the U.S. Marshals Office, according to Broward Sheriff’s Office inmate records. Charges are not yet public in court records, and additional details on the case against him are not yet available.
The star’s attorney, Brian Bieber, confirmed to Billboard that Durk was in custody and would have an initial court appearance in Florida federal court on Friday.
Durk’s arrest came hours after Los Angeles federal prosecutors unsealed an indictment against several alleged members of Durk’s Only the Family (OTF) hip-hop group. The five men — Kavon London Grant, Deandre Dontrell Wilson, Keith Jones, David Brian Lindsey and Asa Houston — are charged with murder-for-hire and murder-for-hire conspiracy.
In the indictment, prosecutors say the five men were behind a 2022 shooting in Los Angeles aimed at Quando Rondo (Tyquian Bowman) that left his cousin dead. They say that shooting was ordered by an unnamed co-conspirator in retaliation for a 2020 shooting in Atlanta, in which a Rondo associate allegedly shot and killed Chicago rapper King Von (Dayvon Bennett).
“After the [2020] murder, Co-Conspirator 1 made clear, in coded language, that Co-Conspirator 1 would pay a bounty or monetary reward, and/or make payment to anyone who took part in killing T.B. for his role in D.B.’s murder,” prosecutors write, using Rondo and Von’s initials.
Durk is not charged or mentioned in the earlier case.
King Von, a rising rapper in Chicago’s drill scene and a childhood friend of Durk, was shot and killed outside an Atlanta nightclub on Nov. 6, 2020, after an argument between two groups turned into a fight in the parking lot. A 22-year-old man named Timothy Leeks, reportedly an associate of Rondo, was arrested days later, but the case was eventually dropped.
Two years later, on Aug. 19, 2022, Rondo and associate Lul Pab (Saviay’a Robinson) were ambushed by gunmen while sitting in their car at a Los Angeles gas station. Rondo emerged unscathed, but Robinson later died at the hospital.
According Thursday’s indictment, that killing was allegedly carried out by OTF members Grant, Wilson and Houston, as well as by Jones and Lindsey, who prosecutors say were “members of other gangs in Chicago.” They allege the group “used two vehicles to track, stalk, and attempt to kill T.B. by gunfire — including with a fully automatic firearm — resulting in the death of S.R.”
Prosecutors say the group carried out the attack on orders from the unnamed “Co-Conspirator 1” in retaliation for the earlier King Von slaying. At one point, that unnamed conspirator allegedly texted another co-conspirator: “Don’t book no flights under no names involved wit me.”
“Co-Conspirator 1 would place bounties on individuals that Co-Conspirator 1 and other OTF members wanted to kill, including T.B.,” prosecutors write in Thursday’s indictment. “As part of the bounty, co-conspirators … would pay anyone who took part in the killing of T.B. and/or reward individuals with lucrative music opportunities with OTF.”
Time to drop the needle on the latest Executive Turntable, Billboard’s comprehensive(ish) compendium of promotions, hirings, exits and firings — and all things in between — across music.
Read on for (mostly) good news and also check out Billboard‘s annual list of top executives leading the live sector, plus our weekly interview series spotlighting a single executive, our helpful calendar of notable events, and have you ever wanted to look at tchotchkes inside the office of an executive while reading their in-depth answers to the most important questions facing the biz? From the Desk Of is probably your jam.
Gayle Troberman, iHeartMedia’s chief marketing officer for the past decade, is transitioning to a senior advisory role. In a joint memo to staff, chief executive Bob Pittman and president and COO Richard Bressler praised Troberman’s “major impact” on innovation and brand development efforts at the radio giant, adding, “we fully expect her influence to continue in her new role. We’re grateful for her innovative thinking and insights, and we’re pleased she will continue to contribute to the company.” In her advisory role, Troberman will continue leading thought leadership initiatives, including the “New American Consumer” studies, and remain active at key industry events like CES and Cannes Lions. Prior to iHeart, Troberman was CMO at IPG Mediabrands and spent a high-impact 16 years at Microsoft, where she was chief creative officer during rollouts for the Xbox, Bing and other major brands. A successor has not been announced.
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RADIO, RADIO: Lauren Burrows Coleman is joining Beasley as chief financial officer, effective Nov. 1, succeedinmg retiring CFO Marie Tedesco, who served for 33 years. Burrows Coleman previously led global financial operations at Wayfair and has held leadership roles at WindSail Capital Group, Wind Point Partners, GE Capital and Lehman Brothers … Jim Malito joined Black River Entertainment as director of radio promotion west coast. He continues to be based in Phoenix. Malito’s career includes time at Warner Music Nashville, BBR Music Group, and most recently Stone Country Records, where he served as vp of radio promotion and marketing … and Big Loud senior director of media Jess Anderson wrapped a three-and-a-half-year run with the label on Oct. 17, with plans to take a new position next month. She had just been promoted in August.
Triller Group unveiled Kevin McGurn as its next CEO, effective in November, when “further enhancements” to the TikTok rival’s leadership will be announced. McGurn, with experience at T-Mobile, Vevo and Hulu, has a strong track record in driving innovation and fostering growth, with achievements including leading Vevo’s global expansion and building Hulu’s sales team. Meanwhile, 1-800-Flowers.com founder James McCann joins Triller’s board as chairman of the nominations committee. McCann brings over 40 years of leadership experience, having served in governance roles at Willis Towers Watson and International Game Technology. Finally, former Triller CEO Bobby Sarnevesht will remain on the board, providing strategic guidance to McGurn and other leaders. “Our renewed focus means Triller Group is well positioned to deliver best in class entertainment, when, where and how our fans watch it,” said McGurn. “We will continue to build from our strong roots in vertical video, music and sports, and optimise our expertise in mobile and connected television.”
Isabel Quinteros
Jen, an ethically-trained AI music creation platform, appointed TikTok’s former global head of music partnerships Isabel Quinteros as senior vice president of marketing and industry relations. In her new role, Quinteros will develop a scalable framework to help artists monetize their contributions, fostering a sustainable model for AI-driven music creation. She’ll work closely with cofounder Shara Senderoff. Quinteros, a public relations expert, joined TikTok in 2019 and helped transform it into a key platform for artists, supporting artists in every phase of their careers. She also co-launched TikTok’s first IRL concert and led DEI initiatives, earning industry recognition. Senderoff praised Quinteros as a game-changer who can “bridge the worlds of music and tech, while keeping talent at the center,” while co-founder Mike Caren highlighted her skills in partnership-building and innovation, adding, “I’m confident that under her leadership, Jen will set a new standard for how AI can elevate creativity while ensuring artists remain at the heart of the process.”
Frontiers Label Group, the Italian metal label, appointed Amy Pugh as global digital marketing & social media manager. With over 15 years of industry experience, Pugh is the founder of digital marketing agency 10/13 Media and has held key roles at Sony Music Publishing, EMI, Universal Music Group and Stingray Music. She has managed or worked on global campaigns for a slew of major artists, including Taylor Swift, Metallica, Wu-Tang Clan and Foo Fighters, among others. FLP president Serafino Perugino expressed enthusiasm for Pugh’s “massive expertise and fresh approach,” adding he’s “thrilled at the prospect of the added value that she will bring to the label and our artists.” Pugh, already a fan of several Frontiers acts — the label’s roster includes Blue Öyster Cult, Stryper, Winger and more — looks forward to contributing to the label’s success through innovative campaigns and projects.
The Academy of Country Music revealed its newly-elected board of directors for the 2024-2025 term. Previously announced officers for the ACM’s 2024-2025 term are Randy Bernard (chair), Cris Lacy (vice-chair), Jeff Krones (vice president), Carmen Romano (treasurer), Gayle Holcomb (sergeant-at-arms), Duane Clark (parliamentarian) and Tommy Moore (secretary). Newly elected board of directors members are Adam Weiser, Becky Gardenhire, BJ Hill, Cameo Carlson, Chandra LaPlume, Cyndi Forman, Deana Ivey, George Couri, Jon Loba, Kristie Sloan, Lee Thomas Miller, Marcel Pariseau, Margaret Hart, Martha Earls, Meredith Jones, Scot Calonge, Scott Scovill, Tim Roberts and Ward Guenther. Newly appointed director-at-large members of the board of directors are Aaron Spalding, Andy Moats, Benson Curb, Candice Watkins, Chris Lisle, Cindy Mabe, Curt Motley, Emily Falvey, Howie Edelman, Jeremy Holley, Matt Cottingham, Rod Phillips, Sally Seitz, Shawn McSpadden, Storme Warren and Tim Foisset. –Jessica Nicholson
The Orchard appointed Jeeyoung Lee as head of South Korea, overseeing operations from Seoul and reporting to evp and head of strategy, Prashant Bahadur. Lee, with nearly 20 years of experience at companies like Warner Bros. Discovery and CJ E&M, will manage label relations, release strategies, global distribution and regional support. Additionally, Sungho “Jake” Bae has been named director, Asia Pacific Region, Artist and Label Services. Bae, also based in Seoul, focuses on release strategies and cross-country marketing, drawing on previous experience at Spotify and Big Hit Music, where he played a key role in BTS’s global success. John Park, svp of strategy and corporate development, will now focus on business opportunities in Korea, working closely with Lee on new signings and partnerships. The Orchard’s Korean roster features artists from Starship Entertainment, ABYSS, Eric Nam and more.
OpenPlay Inc. hired Chris McMurtry as senior solutions architect to enhance the platform’s features for label and publisher clients. McMurtry brings over 20 years of music tech expertise, having led product development at companies like Artist Growth, PEX and Exactuals, where he launched RAI, a machine learning tool designed to enhance song metadata. Earlier in his career, McMurtry founded Dart Music, an automated digital distribution platform specializing in complex metadata. His industry impact earned him recognition on Billboard’s 2019 Digital Power Players list.
Berklee made it official with Michael Shinn as executive director of Boston Conservatory at Berklee, effective Oct. 28. Shinn, who has served as interim executive director since August 2023, will lead new initiatives, programs and collaborations while contributing to Berklee’s strategic planning. During his interim tenure, he expanded the dance division, raised over $4.2 million, hired more than 30 faculty members and recruited a new dean of theater. Previously, Shinn was the Conservatory’s dean of music for six years. Before Berklee, he chaired keyboard studies at Juilliard, his alma mater, and also co-founded the pianoSonoma Music Festival. “Michael brings a wealth of leadership experience to the executive director role, as well as a passion for the development of the arts, arts education, and performing artists in a contemporary context,” said David Bogen, Berklee’s interim president. “He is incredibly collaborative and supportive of faculty, staff, and students.”
mtheory appointed Jared Losow as senior director of tour marketing and Dirk Lemmenes as vp of client relations. Losow, co-founder of Barley MGMT, will be based in NYC, while Lemmenes, former COO and management lead for Zac Brown Band, will work from Atlanta. Losow brings nearly 15 years of industry expertise, having worked at various indie labels and venues, plus he held leadership roles at In de Goot Entertainment, Relapse Records and the San Francisco Symphony. Lemmenes clocked over 20 years in artist management and operations. He has managed teams across marketing, finance and touring for Zac Brown Band and previously worked as a MTV music supervisor, a booking agent, record store owner and touring musician.
EastCoast Entertainment appointed Erin Collums as director of marketing. With over 12 years of experience in marketing and entertainment, Collums has managed campaigns for major sports organizations like the Carolina Panthers (NFL) and Charlotte FC (MLS). At ECE, Collums will focus on enhancing the brand’s national presence through developing digital strategies to engage audiences and foster growth across corporate events, performing arts, comedy tours and various private entertainment programming. ECE president John Wolfslayer called it a “significant milestone in the company’s evolution” that Collums is joining the team, seeing her appointment as a key step as the company approaches its 50th anniversary. Passionate about live events, Collums believes in the transformative power of music and performance and looks forward to helping ECE create memorable experiences for clients.
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Michael Rapino
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Last Week’s Turntable: Capitol Hires Breaker of Artists
The pop duo LANY released their first four albums on a major label. But when they completed their contract, they decided to hunt for a different kind of business partner, one that would give them more control over their operations. “Autonomy is the future,” manager Rupert Lincoln told Billboard. LANY ultimately chose to work with Stem, a distribution company.
For decades, major labels demanded long-term contracts, obtaining multiple albums from the acts they signed, and made most of the money from those acts’ sales. The balance of power has shifted dramatically in the modern music industry, however, and so have artist contracts. More and more acts want distribution deals — short-term agreements where they retain ownership of their work and keep the majority of the income their music generates.
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As these have become more desirable, competition for high-performing artists seeking distribution deals has gotten fierce, according to a pitch deck Stem has sent to potential investors, which was obtained by Billboard. Stem “has lost numerous deals historically as it wasn’t able to be competitive with advances,” the deck states.
Other companies have also seen prices rise. “It is a much more competitive market” than it used to be, says Jorge Brea, founder and CEO of the distributor Symphonic. “All distros have to be well-funded to ensure they can put up money for deals.”
Historically, digital distributors didn’t help artists much with marketing or radio promotion; they were basically tech companies that made music widely available on places like iTunes and Spotify in exchange for a small percentage of sales. These low-overhead operations were a world away from an old-school major label, which had lots of manpower to promote artists around the world.
But ironically, as the distribution landscape has become sexier — “There have been more entrants,” Brea notes — many of these companies are starting to resemble labels. Increasingly, they try to differentiate themselves from rivals by offering bigger up-front payments to artists and more label-like services: assistance with digital marketing, playlist pitching to streaming services, or radio promotion.
Concerns about up-front payments and services feature prominently in Stem’s pitch deck. The company estimates that it lost out on $45.6 million dollars worth of business in 2022: $19.2 million in scenarios where Stem couldn’t meet an artist’s ideal “check size,” and $26.4 million in situations where it couldn’t compete on “check size + other services (Intn’l, radio).”
By Stem’s count, the number of lost business opportunities ballooned in 2023, tripling to $134 million. (If accurate, this number helps demonstrate how popular distribution deals have become recently.) “We’re tracking all the lost deals that we were actually in the conversation on,” says Kristin Graziani, Stem’s president.
The pitch deck zooms in on two artists in particular whom Stem lost to rivals: Aaron May, a rapper with a laid-back delivery who took an advance of $2.2 million elsewhere, according to the deck; and 6arelyhuman, an electronic act specializing in glitchy, thumping tracks who took an advance of $1 million. (A source close to May contends the number cited in the pitch deck isn’t accurate.) In both these cases, Stem couldn’t match the final check, though the presentation doesn’t say whether those artists also wanted services that the company couldn’t provide — or picked a rival distribution outfit for another reason altogether.
In July 2023, Stem announced that it had set up a $250 million credit facility from Victory Park Capital to provide artists with advances. But “some of the dynamics of our deal with Victory Park were still a little bit constraining in terms of allowing us to win the type of deals that we were seeing,” says Stem CEO Milana Rabkin-Lewis. “There are many other types of capital out there that have less restrictions,” she continues, “and those are the conversations we’re having” now.
Other companies are doing the same — Billboard reported in August that at least half a dozen independent music distributors that have been fundraising or exploring a sale. That said, investors may be wary of providing some of these businesses with additional money to help them win bidding wars over talent, according to Erik Gordon, clinical assistant professor at the University of Michigan Ross School of Business.
Stem’s adjusted EBITDA — earnings before interest, taxes, depreciation, and amortization — was -$5.2 million in 2022 and -$4 million in 2023, according to the company’s presentation; it’s projected to be -$3.8 million in 2024. In Gordon’s view, “investors are likely to take three consecutive years of EBITDA that is negative, even after management adjusts it, as a sign of problems.”
Rabkin-Lewis says that, although “the distribution business is profitable, the overall Stem company is not because we’ve invested a lot into Tone, which is a newer product.” (The adjusted EBITDA for the distribution part of Stem’s business was -$1.3 million in 2022 and $400,000 in 2023, according to the deck.) “We’ve been prioritizing gross revenue growth,” Rabkin-Lewis adds. The deck indicates that gross revenue rose by a little more than 4%, from nearly $88 million in 2023 to a projected number around $92 million in 2024.
Meanwhile, distribution deals for proven artists continue to get more expensive. “A lot of companies are throwing out cash-heavy distro deals that we have never seen before,” says Karl Fowlkes, an entertainment attorney. At Symphonic, Brea has watched some of his competitors enter into agreements he believes are “ridiculous.” “We’re aggressive when going after deals,” he adds, “but not to the point where it’s not going to make [economic] sense.”
Distributors have to be especially careful when it comes to chasing expensive deals, because the short-term nature of their contracts gives them little time to make their money back. And successful artists often decamp for a rival company, lured away by a bigger check or the promise of a more powerful services division that can propel them to even greater heights. Brent Faiyaz, who worked with Stem among other companies in the past, subsequently partnered with UnitedMasters, for example.
On October 4, Stem updated its terms of service to say that it is guaranteed a five-year license on any new music uploaded through its system. (As always, artists with more leverage can negotiate a shorter term.) This change raised eyebrows in some corners of the music industry, because the ability for artists to disentangle relatively quickly is a big part of why they choose to work with companies like Stem. “We feel like we’re finally at a point, from a services perspective, where we can demand longer licenses,” Graziani says. A five-year term is more in line with what a major-label-owned distributor like AWAL would ask for in negotiations with an artist.
This points to another lane for competition — not just check size and services offered, but license length. Independent distribution companies face an ongoing challenge: It can be hard to prevent artists from heading elsewhere without offering agreements that look more like the ones handed out in the major-label ecosystems.
“The supply of distribution is now almost infinite — you can get it anywhere,” says Emmanuel Zunz, founder of the independent label OneRPM. “In order to make money in distribution, you have to create value elsewhere. If you’re unable to create additional value, you get stuck.”
Only six months since launch, the “Feat. Nature” artist page on Spotify has generated major funding for conservation organizations.
On Thursday (Oct. 24) at the COP16 Biodiversity Conference in Cali, Colombia, organizers of the Sounds Right project — which launched the page on Earth Day in April — announced that $225,000 generated by the project will be donated to agencies working to protect areas of Colombia’s Tropical Andes, a region that boasts one of the world’s highest rates of biodiversity and native species.
Of that sum, $100,000 will go to Reserva Natural La Planada, which oversees 3,200 hectares of lands protected and governed by indigenous communities. Elsewhere, the Fundación Projecto Titi, which protects Colombian cotton-top tamarin monkeys in a 900-hectare reserve, will receive $80,000 over two years. FundaExpresion will receive $35,000 over two years, with the money going to community-led initiatives securing 450 hectares in the Andean forest, along with other local endeavors. And Jacana Jacana, an initiative focused on music, education and ecological awareness among children, will receive $10,000 over one year.
The recipients were selected by the Sounds Right Expert Advisory Panel, which is made up of conservationists and Indigenous rights activists. A representative for the project tells Billboard that the panel assessed projects based on their proven models of ecological and community impact, with a “strong intent to honor the communities whose ways of life nurture vital biodiversity strongholds, yet are often underfunded or overlooked.”
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Sounds Right organizers also announced the addition of seven new tracks to the “Feat. NATURE” artist page, with contributions coming from artists including Lykke Li, Ela Minus, AySay, Sam Lee, Alexis Taylor and Louis VI. The songs join a playlist that includes music by David Bowie with Brian Eno, Ellie Goulding, U.K. electronic outfit London Grammar, neo-soul and folk artist UMI with V of BTS, Indian artist Anuv Jain, Norwegian singer Aurora, and more, bringing the total number of songs on the playlist to 24.
As announced in April, songs on Spotify’s “Feat. Nature” artist page incorporate sounds of the earth, melding ocean waves, wind, bird calls and other nature sounds into original tracks and remixes. Since April, the playlist has generated more than 65 million streams from 7.5 million listeners in more than 180 countries, a representative for the project says.
“Feat. Nature” shares royalties with participating artists, with streaming income consistent with other artist payouts for music and ambient nature sounds on digital streaming platforms.
“We strive to leverage our platform for good and inspire, engage and educate listeners and the wider community to take climate action,” Spotify’s sustainability lead Hanna Grahn said in a statement. “Sounds Right is a fantastic initiative, leveraging the power of creativity and music to support nature. We are proud to be part of such impactful organizations and creators, and that nature finally is getting the praise she deserves.”
The rep for Sounds Right says that since launching, the “Feat. Nature” project has raised approximately $300,000 through royalties and institutional and individual donations, which are separate from the philanthropic funding that’s been raised to cover program costs. The organization will publish an annual impact report to show how income generated by the project through royalties and donations is being used.
Sounds Right was developed by the Museum for the United Nations — UN Live, a Copenhagen-based organization that uses culture to create local action and global change in collaboration with a variety of climate-focused partners.
Warner Music Group announced the launch of Warner Music Africa Francophone (WMAFR) on Thursday (Oct. 24).
The new venture will “spotlight incredible talent from Francophone Africa,” co-director Yoann Chapalain said in a statement. “It aims to connect diverse sounds and regions, elevate releases for maximum success, and expand the music’s reach globally.”
The launch comes at a time when demand for French-language music is growing. “Since 2019, French-language music streams have surged by 94%” on Spotify, the streaming service noted in a blog post in September.
“All regions of the world are embracing the richness and diversity of the French-language music scene,” according to Jeremy Erlich, head of music content at Spotify. “There’s been a sharp rise in the number of French-language music listeners on Spotify.”
Warner Music Africa Francophone will be a collaboration between Warner Music Africa, Warner Music France, and Africori, a distribution company. WMG previously announced that it acquired a majority stake in Africori in 2022.
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The company was working with around 7,000 artists at the time. “African music is booming all around the world and some of our artists are right at the heart of the explosion,” Yoel Kenan, CEO of Africori, said in 2022. “Through our partnership, Warner Music has proven that it is the perfect home for Africori and our artists going forward. I’m looking forward to continuing to work with them as we break more artists on a global scale.”
WMAFR will be led by Chapalain along with Marc-André Niang. Chapalain also serves as A&R Manager at Africori, and Niang continues on as A&R director, French-speaking African repertoire at WM France.
“It’s important for us to be able to create new synergies for the development and structure of the Francophone market in Africa,” Niang said in a statement. “While the region is steeped in both culture and talent, the ecosystem faces challenges. Our team will connect creatives and help shape the environment to drive cross-cultural success.”
Simon Robson, WMG’s president of recorded music for Europe, Middle East, and Africa, likened WMAFR to 91 North, a joint venture between Warner Music Canada and Warner Music India that launched in 2023.
“There’s a strong cultural trade route between France and West Africa,” Robson added. “WM Africa Francophone will help us support the artists in that space.”