Business
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Twitch signed music licensing deals with all three major labels — Universal Music Group, Warner Music Group and Sony Music Entertainment — as well as “a large number” of indie labels represented by Merlin, according to a blog post. The deals specifically cover DJs who live-stream on the platform; other uses of music are not covered.
Under the deals, starting this summer, DJs will need to opt into a new agreement that will apply to all streaming on their Twitch channels. Thereafter, a portion of DJs’ earnings on the platform will be paid to music companies, with the majority of those earnings subject to a 50-50 split between DJs and Twitch. To help DJs adjust to the change, Twitch says it will offer a one-year subsidy to help cover the difference in revenue that will be paid out to music companies, with the amount of the subsidy gradually reducing over time.
“It’s crucial that DJs understand the status quo on Twitch was not sustainable, and any viable future for the community required we find a solution,” the blog post reads. “We’ve worked with music partners over the past few years to develop this program. Without it, those who stream DJ content on Twitch without the necessary rights do so at the risk of receiving DMCA notifications and copyright penalties which could restrict their ability to stream on Twitch.”
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According to Twitch, the number of DJs streaming on the platform has “more than quadrupled” since early 2020.
Tencent and its subsidiary Tencent Music Entertainment acquired a 10% stake in Thailand-based entertainment platform GMM Music for $70 million, valuing the company at $700 million. The stake will be paid for with a combination of cash and a minority stake in the Tencent-owned music streaming app JOOX Thailand. According to a press release, the deal “will strengthen GMM Music’s spin-off plan” and allow it “to expand its business, achieve sustainable growth, acquire world-class expertise, and invest in future music innovations to keep pace with the rapid evolution of the global music industry.” In a statement, GMM Music CEO Phawit Chitrakorn said the deal will help the company “drive the New Music Economy in Thailand towards sustainable growth” while allowing it to expand its business in additional markets, including China.
Neon Gold Records, the independent label known for launching the careers of artists including Tove Lo, Charli XCX and MARINA, signed a global distribution agreement with Virgin Music Group. Recent releases from Neon Gold include Good Neighbours’ debut single “Home” (now receiving global support from Capitol and Polydor) and Mt. Joy’s “Highway Queen”; other acts on the roster include The Knocks and Juliana Madrid. The label also revealed its newest signing: alt-pop band Phantogram, whose new single, “All a Mystery,” was released May 31. Neon Gold previously had joint ventures with Columbia (2010-2013) and Atlantic (2014-2024).
Bandcamp partnered with EMPIRE in a deal that will allow the independent record label to expand retail opportunities for its artists, who include Shaboozey, Key Glock, Conway the Machine, Dinner Party, Olamide, Asake and Black Sherif. With the deal, EMPIRE artists will now have the ability to connect with Bandcamp’s community of more than 47 million fans, to whom they can directly sell digital releases, vinyl and exclusive merchandise through the Bandcamp platform.
L.A.-based record label D36, which centers on aspiring musicians from South Asia and its diaspora, formed a joint venture with Sony Music Entertainment. Through the joint venture, acts of South Asian heritage will better be able to connect with audiences in both South Asia and international markets, including the United States. D36 is run by CEO Abhi Kanakadandila and GM/co-founder Abdullah Ahmad.
The U.K.-based Night Time Industries Association (NTIA) partnered with KUVO Powered by DJ Monitor to help foster the adoption of KUVO’s music identification technology in U.K. venues — all in hopes of ensuring proper royalty payouts for creators of the music DJs play. According to a press release, NTIA will work to make KUVO’s technology “standard practice across the U.K. club and DJ events industry…with a focus on building towards a more transparent and fair music royalty ecosystem within the UK.” There is no cost for venues to participate in the initiative and there will be no effect on the license fees venues pay for music. It also “respects DJ setlist privacy — no details of which DJ played which tracks are captured by the technology and no playlists are publicised,” the release adds.
Downtown Artist & Label Services officially partnered with AI-powered marketing operating system SymphonyOS to offer SymphonyOS marketing tools to Downtown artists at a reduced price. The deal was struck after Downtown ran multiple successful SymphonyOS-driven campaigns with artists including Hunter Hayes, mehro and Ryan Nealon. SymphonyOS offers AI-powered campaign creation, aggregated analytics, a website builder tool and features including Forever Saves, which allows fans to “subscribe” to an artist’s future releases.
1336 Records, a new label venture from System of a Down’s Shavo Odadjian, launched in partnership with Sumerian Music Group. The first release under the deal is “Paradise,” the debut single from Seven Hours After Violet — Odadjian’s new band also featuring Taylor Barber (Left To Suffer), Morgoth (Winds of Plague), Alejandro Aranda (Scarypoolparty) and Josh Johnson.
SURF Music — a platform that allows songwriters, producers and other creators to connect, collaborate, package, pitch and sell their original unreleased music to Japanese, Korean and Taiwanese labels and A&R professionals — has welcomed Universal Music Japan, Sony Japan, Avex and Fujipacific to the platform as official users. By joining SURF Music, the labels will have the ability to explore SURF’s marketplace of unreleased demos using AI-supported search tools.
VNYLab, a new music platform designed to bring independent artists closer to their fans, acquired Patron Empowerment, the developer of the similar Rhythmic Rebellion platform. The multi-million-dollar deal will accelerate the growth of VNYLab, which is set to officially debut this summer. VNYLab was founded by Jon Zeit, Wes Mason and Nikki Fernandez. Patron Empowerment founder/CEO Greg Allen has joined VNYLab as a partner.
Ford signed a 10-year naming rights agreement with Notes Live for a new music amphitheater coming to Colorado Springs, Colo. The 8,000-capacity venue, formerly known as The Sunset and now called Ford Amphitheater, is set to open on Aug. 9 with a performance by Ryan Tedder and his band OneRepublic.
Dr. Richard James Burgess will step down as president/CEO of The American Association of Independent Music (A2IM) at the beginning of 2026, he announced at the annual general meeting that closed out A2IM Indie Week on Thursday (June 13). Upon his exit, he will have led the organization for 10 years. The A2IM board of […]
Sometime in 2000, Patrick Brown nudged Paul Epstein, then-owner of Twist & Shout in Denver. “Hey,” the record store manager told his boss, “I think Eric Clapton‘s out there shopping.”
“What should I do?” Epstein said.
“How about you say, ‘I’m Paul, I own the store, how can I help you?’”
Epstein helped Clapton search for an obscure Bing Crosby soundtrack from the ’40s, and the two bonded over blues and jazz records. Epstein learned Clapton was waiting for his clothes to dry at the laundromat across the street from Twist & Shout’s then-location. And Brown listened quietly. “It’s not my thing so much,” he recalls. “I said hello and that was it.”
Today, Brown is the owner of this music community capital on the west side of Denver, a soothing gallery of colorful rectangles, from the Madonna and Pete Townshend portraits facing off at the top of a west wall to the rows of books, CDs and LPs that seem to go on forever. Epstein and his wife, Jill, who co-founded the store in 1988, retired in 2022 and sold to Brown, one of two remaining employees who has worked at each of the three locations where Twist has existed over the years. “Patrick is a little less likely to fanboy, even over people he is a fan of,” says Alf Kremer, the store’s longtime bookkeeper. “With him, it wouldn’t be Clapton — it’d be, I don’t know, [Robert] Fripp.”
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Brown landed his first job at Twist in 1992, after he’d spent an earlier summer wandering the aisles, blasting indie rock and avant-garde jazz through his headphones. Epstein put Brown to work tearing up cardboard CD longboxes and slipping their liner-note booklets into plastic sheaths; the idea was to store the actual CDs in the back to avoid in-store theft.
He turned out to be not only a loyal employee but an indispensable one. “Six months, this guy’s on the fast track. Whatever I ask him to do, he does it. And then he just stayed,” Epstein says. “He went from the absolute lowest part-time additional help to doing every single job at the store over the years.” Eventually, Brown rose to general manager.
Patrick Brown
Courtesy of Twist & Shout
Today, the 11,000-square-foot Twist & Shout remains Denver’s signature record store, having weathered the Napster-era downturn that felled chains from Tower Records to Virgin Megastore, then leaned into the unexpected vinyl revival that has kept indie retailers afloat for two decades. Twist’s sales mix, according to Brown, is roughly 60%-70% vinyl, 15%-20% CDs, 10% merch and posters, 5% movies and 3% stereo equipment. “There are not a lot of stores like this,” he says. “Waterloo in Austin, the Amoeba stores, Record Archive in Rochester, Music Millennium in Portland. We’ve all had that old-school-record-store depth of catalog. We do all genres. We’ve invested heavily in physical. There just aren’t stores with the big footprint.”
Brown, a soft-spoken 55-year-old who is just as comfortable talking about seeing experimental-jazz composer Anthony Braxton at a festival as the evolution of music-retail inventory, has a more low-key presence among staff and customers than Epstein did. “I want it to still be what it always has been — a comfortable space for anybody to shop,” he says. “Record stores have a reputation for being snotty and disdainful of your tastes, and we try to avoid that as much as possible. We’re here just to help you find what you’re interested in.”
The store’s historical customer roster includes not only Clapton but Morrissey, who once made an impromptu visit with two beefy bodyguards, whom he positioned on each side of the “M” aisle so he could be unbothered while shopping. “I’m charitable — I think he was buying those as gifts for other people,” Brown recalls. “But he was still buying his own music as gifts.”
When the Epsteins opened Twist, they were “selling obscure music to a small but dedicated clientele from an over-cluttered building on a quiet Denver side street,” as Billboard later reported. They upgraded twice over the years, to new locations throughout the city, finally settling on West Colfax Avenue, what Brown calls “The Cultureplex,” a busy corner that includes iconic but struggling bookstore Tattered Cover and indie-movie haven Sie Film Center. During an interview on a weekday afternoon, packs of East High School students roam the stores. (The Epsteins own the building, and Twist & Shout, along with the adjacent Chipotle and a sushi restaurant, pays rent to them.)
“It feels like, ‘This is our world, here,’ all in this space,” says Mollie O’Brien, a veteran Denver folk and R&B singer. “It’s welcoming.” Like the Epsteins, she adds, Brown continues to purchase physical albums by local artists, even if they don’t record for major labels or big-time distributors. Usually, though, Twist & Shout buys wholesale from all the major labels, plus big indies such as Sub Pop and Secretly Group and one-stop distributor Alliance Entertainment. “I wouldn’t change our mix,” Brown says.
Like everybody, the Epsteins spent the early part of the pandemic terrified that consumers would stay out of record stores forever — but business quickly picked up as shelter-in-place customers rediscovered their turntables and records; Epstein told the Denver Post that 2021 sales were 25% higher than 2019 sales. The Epsteins, though, realized they were tired of running the business. After the longtime owners of The Record Exchange in Boise, Idaho, sold to three employees and one of their spouses in fall 2021, Epstein made a similar offer to Brown, who took over the store in March 2022.
When the Epsteins called a staff meeting to announce the new owner, Brown told employees, “I’m sure you’re wondering what I’m going to change. And I’m not going to be changing anything. Otherwise, I wouldn’t want this business.” Kremer, who moonlights as a Denver dance-music DJ in a gorilla suit called There’s An Ape for That, says this prediction came true: “The philosophy is the same. The approach to the business is the same.”
In his 36 years at Twist & Shout, Brown has experienced micro and macro changes in the record business. In the ’90s, dance music and rave parties exploded in the Denver area, and the store emphasized vinyl to accommodate DJ demand, which diminished when dance-music performers went digital in the early 2000s. Then came mp3s, file-sharing, Napster, the iTunes Store, YouTube and Spotify, and demand for physical products briefly dipped. Once the LP revival kicked in, Brown says, “We were ready for that.”
Large record retailers are rare in this era of tiny stores devoted to punk or dance or other niches, according to Andrea Paschal, president of the Coalition of Independent Music Stores, of which Twist & Shout has been a member since the coalition’s 1995 inception. Since Napster and file-sharing disrupted CD sales, she says, “It’s really tough to build a store with the catalog and inventory that Twist & Shout has when you don’t have the decades of doing that.”
Twist & Shout isn’t invulnerable. Brown acknowledges the vinyl boom could dissipate, and while CD and cassette sales are rising again, they’re unlikely to make up the difference. If something happens to neighbor Tattered Cover, which recently filed for Chapter 11 bankruptcy, foot traffic could drop at The Cultureplex. And Brown won’t even try to predict record-business trends. He’s a steward of the store, not a visionary. “Nothing drastic,” he says. “Keep it as it is.”
In the mid 1990s, Jason Paige, then a struggling singer trying to break with his rock band, could make a solid living by writing Mountain Dew, Taco Bell and Pepto Bismol earworms for jingle houses that dominated the music-in-advertising industry for decades. But during an interview a few weeks ago, Paige — who ultimately became most famous as the voice of the Pokemon theme song “Gotta Catch ‘Em All” — fires up an artificial-intelligence program. Within minutes, he emails eight studio-quality, terrifyingly catchy punk, hip-hop, EDM and klezmer MP3s centered on the reporter’s name, the word Billboard and the phrase “the jingle industry and how it’s changed so much over the years.”
The point is self-evident. “Yeah,” Paige says, about the industry that once sustained him. “It is dark.”
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Today, the jingle business has evolved an assembly line of composers and performers competing to make the next “plop plop fizz fizz” into a more multifaceted relationship between artists and companies, involving brand relationships (like Taylor Swift’s long-standing Target deal); Super Bowl synchs worth hundreds of thousands of dollars; production-house music allowing brands to pick from hundreds of thousands of pre-recorded tracks; and “sonic branding,” in which the Intel bong or Netflix’s tudum are used in a variety of marketing contexts. Performers and songwriters make plenty of revenue on this kind of commercial music, and they’re far more open to doing so than they were in the corporation-skeptical ‘90s. But AI, which allows machines to make all these sounds far more cheaply and quickly for brands than human musicians could ever do, remains a looming threat.
“It definitely has the potential to be disruptive,” says Zeno Harris, a creative and licensing manager for West One Music Group, an LA company that licenses its 85,000-song catalog of original music to brands. “If we could use it as a tool, instead of replacing [musicians], that’s where I see it heading. But money dictates where the industry goes, so we’ll have to wait and see.”
This vision of an AI-dominated future in a crucial revenue-producing business is as disturbing for singers and songwriters as it is for Hollywood screenwriters, radio DJs and voiceover actors. “I just took a life-insurance-brand deal to pay for making my record,” says Grace Bowers, 17, a Nashville blues guitarist. “I’m definitely not the only one who’s doing that. Artists are turning to anyone they can to [make] money, because touring and putting out music isn’t the biggest money-maker. If Arby’s came to me and said, ‘Can you write me a jingle?,’ I’d say, Hell, yeah!’”
End of an Era
From the late 1920s, when a barbershop quartet sang “Have You Tried Wheaties?” on the air for a Minneapolis radio station, through the late ’90s, jingles dominated the music-in-advertising business. Jingle houses like Jam, JSM and Rave competed ferociously to procure contracts with major brands and advertising agencies. In the process, they created lucrative side gigs for rising talents for decades, like Luther Vandross, Patti Austin and Richard Marx, who, as jingle veteran Michael Bolton wrote in his biography, “all shook the jingle-house tree.”
“If you wrote a jingle that was going to be a national campaign, and you sang on it, you could make $50,000, and you could do three of those a year,” recalls John Loeffler, a singer-songwriter who worked on 2,500 jingle campaigns as the head of the Rave Music jingle house, before serving as a BMG executive for years.
John Stamos and Dave Coulier played jingle writers on ABC’s Full House. In this scene from “Jingle Hell,” Mary Kate or Ashley Olsen gives “Uncle Jesse” a high five.
ABC Photo Archives/Disney General Entertainment Content via Getty Images
The jingle era ended, for the most part, by the late 1990s, as TV splintered from four must-see broadcast networks to dozens of cable channels, followed by video streaming networks such as Netflix. (Steve Karmen, the ad-agency vet who wrote “Nationwide … is on your side,” authored what many consider the post-mortem for the era with his 2005 book, Who Killed the Jingle?) “I wish the young artists these days could have the opportunities I had,” Loeffler says. “It’s very different.”
Today, artists are far more likely to have broad branding relationships with corporations such as Target — Swift has appeared in commercials and the retailer has sold exclusive versions of her albums for years, and Billie Eilish, Olivia Rodrigo and others have made similar deals — than they are to write catchy ditties for TV and radio. “I personally haven’t heard the word ‘jingle’ in the lifespan of Citizen,” says Theo de Gunzburg, managing partner of Citizen, a five-year-old music house that employs studio artists to create original music for advertisers. “The clients we deal with want to be taken more seriously. The audience is more discerning.”
Citizen employs 10 full-time staff members, including five composers, to create original music for ad campaigns, and, like West One and many other music houses, maintains a library of licensable tracks. The company’s commercial work includes Adidas’ “Runner 321,” which juxtaposes Michael Jordan and Babe Ruth with clips of athletes who have Down’s Syndrome, all set to its own sports percussion tracks. Major music publishers also maintain in-house services for this kind of production music. Warner Chappell Music’s extensive online library includes a hip-hop-style track called “Ready to Fight,” described as “driving trap drums, electric guitar, bold brass, cerebral synths and go-getter male vocals.” WCM represents “specialized songwriters who like to write in short form” and “are also great at writing pop hits,” says Dan Gross, the publisher’s creative sync director, who previously was a music supervisor at top ad agency McCann.
Ba Da Ba Ba Ba
The prevailing catchphrase for music in advertising today is “sonic branding” — designing a brief musical calling card, like the Intel bong, which reflects the feel of a product and can be used in ads, promotions, app tones, TikTok and Instagram videos and even virtual-reality games. “The message of flexibility is really the key thing,” says Simon Kringel, sonic director for Unmute, a Copenhagen agency that has worked with brands such as magazine publisher Aller Media to develop catchy musical snippets that serve as what he calls “watermarks.” “The only chance we have is to make sure every time we interact with our audience, there is something that triggers this brand recall.”
Kringel avoids using the term “jingle” — “that whole approach kind of faded out,” he says — but the most memorable old-school jingles have taken on a classic-rock quality in recent years. McDonald’s 20-year-old “ba da ba ba ba,” “Nationwide … is on your side” and many others are repeated endlessly in TV-streaming commercial breaks. State Farm’s “like a good neighbor … “ remains the emperor of earworms, and the company deploys the Barry Manilow-penned jingle in strategic ways. Around 2020, says State Farm head of marketing Alyson Griffin, the insurance giant conducted a study about its own marketing assets. “They found 80% of people recognized the notes, 95% recognized the slogan — and when they put the two together, there was nearly 100% recognition,” she says. “We recently tripled down on the jingle.”
Similarly, Chili’s recently went retro, hiring Boyz II Men to update its ’90s “baby back ribs” jingle with a new advertisement. “Jingles don’t feel as modern as maybe brands want to be,” says George Felix, chief marketing officer for Chili’s Grill and Bar. “But there’s certainly still runway for jingles if you do it right.”
For now, brands are still spending copiously on advertising music of all kinds — and every once in a while, an actual jingle emerges. Temu, a new e-commerce company owned by a Chinese retail giant, will reportedly spend $3 billion on advertising this year, emphasizing its insanely catchy “ooh, ooh, Temu” jingle that aired during the Super Bowl.
Keeping an Eye on AI
Yet some in the commercial-music industry worry about what Paige’s punk-EDM-hip-hop-klezmer AI-jingle exercise portends. “Do I think the [AI] fears are overblown? No. Am I concerned? Yes,” adds Sally House, CEO of The Hit House, a 19-year-old Los Angeles company that hires composers, engineers, sound designers and performers for music in Progressive, Marvel, HBO and Amazon Prime Video spots. “We’re all waiting for copyright to save us and the government to do something about it.”
But Warner Chappell’s Shaw says his team receives requests for “custom compositions” because brands want to work with the publisher’s stable of A-list songwriters. “AI doesn’t really factor in for us in this instance,” he says.
At Mastercard, which underwent a two-year process to unveil a piece of mellow, new-age-y instrumental music as part of its sonic brand in 2019, AI may be useful for future ad campaigns. But not for creating music. Mastercard employed its own creative people, plus composers, musicologists, sound engineers and even neuroscientists, to work on its distinctive tone. “If I tell the AI engine who is the audience, what am I trying to create, what is the context, and ask it to compose something based on the Mastercard melody, it will do a very fine job,” says Raja Rajamannar, a classically trained musician who is the company’s chief marketing and communications officer. “But if I had to create the Mastercard sonic architecture, I cannot delegate it to AI. The original creation, at this stage, clearly has to come from human beings.”
Paige agrees. Even if AI ultimately takes a cut out of the space — and certainly out of the potential profits for writers — it won’t completely gut the need for real musicians making advertorial music. Classic jingles endure, he says, because they contain humanity and spirit — and because people “know there’s a human being behind the Folger’s theme song.”
Billboard’s peer-voted R&B/Hip-Hop Power Players’ Choice Award is back for 2024 — and we’re asking music industry members from all sectors to honor the executive they believe had the most impact across R&B and hip-hop in the past year. Voting is now open to all Billboard Pro members, both existing and new, with one vote […]
Fan engagement platform Stationhead is now offering even more ways for users to connect with artists and each other.
Today (June 13), Stationhead announces an all-access tier that allows fans to get perks like a badge in fans’ profiles that verifies their fandom, the ability to create posts in their fandom’s threads, a priority placement on guest call-in lists when artists and hosts call in to speak during a live event, along with access to another chat populated exclusively by top-tier fans.
As reported by Billboard in April, Stationhead is a destination for dedicated fanbases of more than 1,000 artists.
Stationhead users can earn this all-access tier by engaging with the app daily and streaming events and release parties, with a data-driven feature determining the top superfans who’ll receive access. After seven days of daily use, fans unlock the All-Access membership tier for 30 days, which can be extended for each consecutive seven-day streak.
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Thus far, artists including Zayn Malik and Aespa have engaged with this new feature to do ticket giveaways and other offerings.
Launched in 2017, Stationhead has become a popular social music platform for artists and fans to stream and listen to live music in together, along with many other functions designed to connect artists and fans. The app functions much like a digital pirate radio station, where anyone with a streaming music account can host their own station and play music, with other users able to log on and listen, chat and even call in and speak to the DJ.
“It’s easy to toss around the idea of superfandom, to say that we need focus on superfans, but it’s hard to create something that really serves fans and gives them what they want,” Stationhead founder and CEO Ryan Star says in a statement. “We’ve done that at Stationhead by focusing on the fun and rewarding side of online events, instead of merely trying to extract value from passionate music lovers. All-Access builds on this and makes fandom feel even more engaging and rewarding, by highlighting the most enthusiastic people in an artists’ community.”
The company’s co-founder and COO Murray Levison adds that this new tier will help “turns fandoms into fan armies.”
Black Opry Records, the new Thirty Tigers-distributed label started by The Black Opry founder Holly G, has signed its first artist. Jett Holden’s label debut, The Phoenix, will arrive Oct. 4. The infectious, rock-tinged first single, “Backwood Proclamation,” which feature John Osborne and Charlie Worsham, premieres below.
Holly G founded Black Opry in 2021 initially as a blog to talk about her disheartening experience as a Black country music fan, but it quickly evolved into a platform to bring attention to Black artists and help launch their careers. It then expanded to booking shows across the country, under the Black Opry Revue banner, to highlight the unsung Black country artists Holly G found.
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The label became a natural progression and a way to fill a great void.
“Over the years that I’ve been working in and observing the conversations surrounding diversity in country music, we are still not seeing the same resources and opportunities being poured into Black country artists as we do their peers (outside of very few exceptions),” Holly G says. “We’ve got the community, we’ve created a pipeline to touring and show opportunities through the Black Opry Revue, we’ve got all of the work Rissi Palmer is doing with [her Apple Country show] Color Me Country, but we still don’t have people who are in executive positions strategically advocating for and developing Black country artists.”
Watch Jett Holden’s “Backwood Proclamation”:
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That is one reason that the smoky-voiced Holden, 35, had pretty much given up on getting a label deal.
“Being gay and Black had been a nonstarter for me in the industry from the time I started chasing a career in country music when I was 19. I had a developmental deal fall through when they learned I was gay,” Holden says, declining to name the label. “Every time things started to look up for me, all of a sudden I wasn’t marketable because I’m gay or my race or both. But when Black Opry Records became an option, I leapt at it.”
Holden and Holly G first connected on Instagram when she reached out as she was launching the blog and had discovered his music.
“I had actually quit music in 2020 when the pandemic hit, but the community that developed around the blog, and later the collective, drew me in and reinvigorated my drive to create again,” he says. “Then in 2021 everything changed. Black Opry blew up into more than any of us expected.”
Though Holden is only being announced now, he was asked to sign with the label last summer after playing the Black Opry Revue at the Newport Folk Festival.
“When we got back to the Airbnb, they pulled me aside and sat me down by the fire pit like I was in trouble for something,” he says. “And then they told me about the label and that they wanted to sign me first. I’m not used to being chosen first for anything, so it was a huge shock, but a no brainer. It was the easiest yes of my life.”
Jett Holden
Kai Lendzion
For Holly G, talent led the way in signing Holden, but it was also important to send a message with his selection.
“From a big picture standpoint, it was really important to me that we set the tone for who we are as a label by signing an LGBTQ artist right out of the gate,” she says. “I put a lot of pressure on other institutions about their lack of inclusion, and I feel it’s important I lead by example by making sure there are diverse artists even within marginalized communities when I serve on different projects.”
With Holden teed up, Black Opry Records has already signed its second artist, Tylar Bryant, a former MMA fighter-turned-singer-songwriter, but Holly G resists pinpointing the ideal roster size for the boutique label.
“There may be some artists that we have to pour into more than others, which will dictate what my bandwidth is for beginning the next project,” she says. “I have such a long list of artists that I would love to sign but I’m taking things one artist and one album at a time so that we are giving everyone the best chance possible to be successful.”
Holly G will sign artists who align with the Black Opry’s mission to highlight Black talent.
“The Black Opry was created as a platform specifically for Black artists and Black Opry Records will carry on that tradition,” she says. “We have a beautiful community of people from all backgrounds that interact with us behind the scenes, but it’s really important that we have this space specifically for Black artists. When you consider the lack of opportunity for Black artists overall, it would do a huge disservice to them to open the space up for other marginalized groups (though they are all equally deserving).”
Black representation at country labels, both on the artist and executive roster, is meager, at best, and “Black artists need to see that there is a space that will always be held, so they know there is somewhere for them to go,” she says.
For now, Holly G will handle A&R and Black Opry Records will rely on Thirty Tigers’ staff for all other functions.
“Thirty Tigers has already established itself as a leader in the music community in terms of putting artists first and letting music guide the journey,” Holly G says. “With them providing our label services, we want to use that as a foundation to diversify country music by helping Black artists build their careers.”
Holden’s Will Hoge-produced album covers a wide spectrum of country styles, which Holly G thinks will help broaden its appeal and possibilities for airplay, but she’s not counting on terrestrial mainstream country radio stations to lead the way given how limited their playlists are and how conservative they have been.
“As far as country radio, it would obviously be great to have them get on board with this project, but given the dismal track record they have with both Black and queer artists, we aren’t going to depend on that happening,” she says.
Holden’s goals extend far beyond radio play. “I have a lot of the same hopes as a lot of my counterparts; making my Grand Ole Opry debut, winning a Grammy, and making a living writing and performing,” he says. “But I also hope that I’m fostering a more welcoming industry than I came up in. I hope that kids growing up today feel seen in the ways I didn’t. And I hope that I’m not an anomaly, and other artists of color and queer musicians will continue to get opportunities.”
As for Holly G, she’s already thinking long term as well. “We are always trying to figure out ways to make country music spaces safer and more inclusive. Ideally I’d like to start another label down the line that could serve as a home for artists of any and all backgrounds that are making good country music, but it was important to create this space for Black artists first.”
UTA has a new COO.
The talent agency says that it has hired Bob Roback to serve as its COO, running business operations, growth, strategy, technology and other key areas of the firm. He will report to UTA CEO Jeremy Zimmer and president David Kramer, and will join the firm’s board of directors.
Andrew Thau, who had been COO while also serving as co-head of UTA Sports, will focus exclusively on expanding UTA’s sports business.
Roback was most recently CEO of Ingrooves Music Group, which is now part of Universal Music Group, and before that was president of the musical instrument company Fender. He also co-founded a number of companies, including Dashbox, The Media Farm and LAUNCH Media, which became Yahoo Music.
“I’m delighted to welcome Bob Roback to UTA,” said Zimmer in a statement. “Throughout his accomplished career, Bob has built and led multiple businesses at the intersection of entertainment and technology, and he will be a valued partner at UTA as we help our clients thrive in an increasingly global and complex marketplace.”
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“I also want to acknowledge the many contributions of Andrew Thau, who served as our COO since 2007 and became co-head of UTA Sports last year,” Zimmer added. “I’m excited for what Andrew will accomplish as he focuses full-time on building out our sports presence in the global arena.”
“I’ve long admired UTA’s dedication to its clients and ability to lead the way in defining what it means to be a global agency during a time of tremendous change and opportunity,” added Roback. “I’m thrilled to be joining the company at this exciting time and look forward to shaping the future with UTA’s talented and ambitious team.”
“Bob’s experience and approach make him an ideal fit in UTA’s entrepreneurial and future-focused culture,” Kramer added. “Artists, athletes and brands are looking to participate globally across every part of the entertainment landscape, and Bob will help ensure we continue to operate at a level that exemplifies best-in-class representation.”
This story was originally published by The Hollywood Reporter.
Downtown Music has named Molly Neuman president of its direct-to-creator division CD Baby. Neuman succeeds CD Baby’s previous president, Scott Williams, who will stay on as a consultant to Downtown and CD Baby. In addition to Neuman’s appointment, it was announced that CD Baby COO Christine Barnum is leaving the company. Neuman boards CD Baby […]
Young Thug’s attorney Brian Steel will not have to report to jail this weekend on criminal contempt charges after the Georgia Supreme Court granted his emergency motion for bond.
The ruling, issued Wednesday (June 12), came two days after the Atlanta judge overseeing Young Thug’s gang trial held Steel in criminal contempt in a bizarre courtroom episode centered on claims of a secret meeting between the judge, prosecutors and a key witness.
The decision means that Steel’s jail sentence — 20 days, to be served over ten consecutive weekends starting this Friday — will be put on pause until the Supreme Court rules on his appeal of the contempt order, which his attorneys have argued was an abuse of the judge’s authority.
An attorney for Steel did not immediately return a request for comment.
On Monday (June 10), months into the massive racketeering trial, Steel alerted Judge Ural Glanville that he had learned of a secret “ex parte” meeting that morning between the judge, prosecutors and a witness named Kenneth Copeland. Steel argued that such a meeting, without defense counsel present, had potentially involved coercion of a witness and was clear grounds for a mistrial.
Rather than address Steel’s complaints, Glanville instead repeatedly demanded that he divulge who had informed him about a private meeting in his chambers, suggesting the leak was illegal: “If you don’t tell me how you got this information, you and I are going to have problems.”
Steel refused to do so, saying that it had been the meeting itself that was the problem. “You’re not supposed to have communication with a witness who’s been sworn,” he told the judge. Steel said he had been told that during the meeting, prosecutors and the judge had pressed Copeland to testify by saying he could be held in jail for an extended period of time if he did not do so.
“If that’s true, what this is is coercion, witness intimidation,” Steel told Glanville.
In an extraordinary exchange, the two continued to argue until Glanville eventually ordered Steel removed from the courtroom by a court officer. In an order issued later on Monday — with Steel now represented by another well-known Georgia criminal defense attorney —Glanville ultimately sentenced Steel to spend 20 days in jail, to be served over 10 consecutive weekends.
In a dramatic twist, Steel requested that he be allowed to serve that sentence alongside Young Thug, who has been sitting in jail for more than two years as the trial drags on.
Thug (Jeffery Williams) and dozens of others were indicted in May 2022 over allegations that his “YSL” group was not really a record label called “Young Stoner Life” but a violent Atlanta gang called “Young Slime Life.” Prosecutors claim the group committed murders, carjackings, armed robberies, drug dealing and other crimes over the course of a decade.
Jury selection kicked off in January 2023, but the trial itself did not begin until November and has since been marked by numerous delays. With dozens of witnesses still set to testify in the prosecution case, the trial is expected to run into 2025.
Following Glanville’s contempt ruling against Steel, his attorneys immediately appealed the decision, arguing that the judge’s actions on Monday had been both procedurally and substantively improper. Among other things, they cited the fact that Glanville himself had issued a ruling on an issue that involved his own potentially unethical actions.
“The court involved itself in these proceedings by conducting the ex parte hearing that violated Mr. Steel’s client’s rights,” Steel’s attorney wrote in their appeal. “This created a conflict of interest for the court because its own ethical conduct was at the heart of Mr. Steel’s request.”
“The court then compounded its abuse of power by presiding over the very contempt hearing where its own rules violations prompted the controversy,” Steel’s attorneys continued. “The court should have recused and allowed the contempt proceedings to be handled by a separate court.”
That appeal, filed with a state appeals court on Tuesday (June 11), was passed along to the Supreme Court, which under Georgia case law is tasked with handling such appeals directly. And on Wednesday, the high court accepted the case and ordered Steel’s sentence put on hold until it issues a final ruling on Judge Glanville’s actions.
Following Monday’s dust-up, the YSL trial has continued with more testimony, with Steel present in the courtroom representing Thug. But on Wednesday, attorneys for another defendant (Deamonte Kendrick) argued that Glanville should recuse himself from the case over the alleged secret meeting with prosecutors and the witness. They argued that the meeting had been intended to “harass and intimidate the sworn witness into testifying.”
When presented with that motion in court, Glanville quickly denied it and continued on with the trial.