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From a pop music perspective, the Donald Trump inauguration seemed normal enough. After Trump’s inaugural address, Carrie Underwood sang “America the Beautiful” — a cappella, in the wake of an audio malfunction. Jason Aldean and Rascal Flatts performed at the inaugural ball; other events featured Nelly, Gavin DeGraw and the Village People; Snoop Dogg even played the Crypto Ball. It was a far cry from eight years ago, when Trump’s first inaugural featured a comparatively anemic lineup of Toby Keith, Jennifer Holliday and 3 Doors Down. Back then, Billboard reported that the 2017 event “has been hobbled by the perception that major entertainment industry names have refused invites to perform at the festivities.”
The reaction of many artists and music executives to Trump’s first term was to hope there wouldn’t be a second. Artists spoke out against him, and those who supported him took their share of criticism for it. (The exception is Lee Greenwood, who has become so associated with Trump that it’s almost hard to remember a time when he wasn’t.) Oddly, the president for whom the music business had so much contempt probably helped it more than President Barack Obama, who championed technology companies at the expense of rights holders, while Trump signed the Music Modernization Act.
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That was then.
Now — well, now things are different. The artists who supported Kamala Harris found out how much power they have — less than they thought. (Remember all that talk about the Swiftie vote?) Mark Zuckerberg and Jeff Bezos, who have real power — they don’t just participate in the conversation, they steer it — had VIP seats at the inauguration. Then there’s Elon Musk, who has used the influence of X in ways that might help Elon Musk (who, when he’s not hating the government, does plenty of business with it). If such powerful CEOs stand behind Trump, who are artists to stay home?
Maybe that’s why artists who seem to hate Trump turned around. Snoop once told DJ Suss that Trump’s supporters were “racist” and starred in a video in which he pulled a fake gun on the character “Ronald Klump.” (The Crypto event at which Snoop performed was independent but Trump embraced the technology by issuing a meme coin.) Village People frontman Victor Willis, who in 2020 asked Trump to stop playing “Y.M.C.A.” and “Macho Man” at his rallies, said on Facebook that the group “accepted an invitation from President Elect Trump’s campaign to participate in inaugural activities.”
These artists aren’t known for their politics — at this point, Snoop’s brand is mostly about being a brand, and Willis seems to relish the exposure Trump gives his songs. (In the Facebook post that announced the Village People performance, Willis also threatened to sue any news organizations that refer to “Y.M.C.A.” as a gay anthem, “because it is damaging to the song.” I will simply note that it originally appeared on the Village People album Cruisin’.) But their actions make other artists less likely to shy away from the new administration. Because the truth is that millions of Americans voted for Trump and those who object to his politics — including myself, incidentally — won’t change their listening habits over anything like this.
Over the past decade or so, “cancel culture” has put pressure on creators and companies to change by trying to ensure that bad behavior has consequences. The problem is that the actual consequences rarely materialize — of all the artists who transgressed and faced online criticism, only R. Kelly saw his popularity plummet, and only after years of accusations, plus multiple convictions. After Morgan Wallen was seen on video using a racial slur in 2021, his radio play plummeted, he was dropped by his booking agent, and his recording contract was “suspended” — but his career recovered within a year. Kanye West still books big venues.
The idea of cancel culture was that the creative sector could pull politics to the left — that if artists and companies pursued more progressive policies, government would follow. Instead, the opposite is happening: Politics is pulling pop culture to the right. Some of this isn’t viscerally ugly — the crypto event that Snoop played isn’t racist or sexist. But unregulated currencies are get-rich-quick schemes backed by arch-libertarian politics that give algorithms more power than democracy.
During Trump’s first term, there was a great deal of #resistance, and the Democrats seemed energized. This isn’t who we are, we told ourselves — it’s an aberration. And for four years starting in 2020, it seemed like that was the case. Now the Democrats are in disarray, united only by their opposition to Trump as a leader, when in fact a new poll showed that many of Trump’s policies are more popular than he is. This is who we are, at least at the moment. Many Trump voters want to see acts they like play inaugural events, and there’s going to be a big market for new artists in the same mold. (I love the Linda Lindas, but there’s more money in signing the next Jason Aldean.)
For the last decade or so, companies that took stands on social issues and artists who spoke up for left-leaning politics were accused of “virtue signaling” — doing the right thing to be seen doing it. At the time, it was so easy to do “the right thing” that it was almost harder not to. No longer; now speaking up for liberal values is going to come at a real cost. It will be interesting to see how many creators and companies are going to be willing to pay it.
After operating a store on the Sixth Avenue side of Rockefeller Center for a little over four years, Rough Trade is now opening a second location in the complex, the retail chain announced Thursday (Jan. 23).
While the smaller existing store at street level will now be known as Rough Trade Above, and will expand its focus on new vinyl, the new location will cover 4,000 square feet and feature “a large selection of artist/band merch, audio hardware” including turntables and Bluetooth speakers, large sections of new and used CDs and vinyl records, plus movies, collectibles and more.
Since it will be housed in the below street-level retail concourse that connects the world-famous Rockefeller Center to the B/D/F/M subway station, the new store will be known as Rough Trade Below. Just like the Sixth Avenue location, which sees heavy foot traffic walking past the store, located between 49th and 50th Streets in Manhattan, the concourse has a steady crowd flow from the subway. What’s more, the retail concourse, also known as Under 30 Rock, draws office workers from the surrounding office buildings. Altogether, the Rockefeller Center complex — which is home to the annual televised Christmas tree lightening that draws heavy foot traffic during the year-end holidays — enjoys 35 million visitors a year, according to Rough Trade.
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Rough Trade hasn’t yet disclosed a grand opening date for the new store but says it will open sometime this spring, with the company likely targeting an opening before Record Store Day in April.
“We’re extremely excited to be opening Rough Trade Below this spring, helping us further cater to the tremendous demand from music lovers across the five boroughs and beyond,” Rough Trade co-owner Stephen Godfroy said in a statement. “Creating a focus of counterculture in midtown Manhattan has thankfully proved to be a wildly successful move, and we look forward to creating an even stronger creative community as the year progresses.”
One way Rough Trade expects to do that is by bringing back its famed in-store performances, thanks to the new location’s larger footprint. While the smaller 6th Avenue store has hosted acoustic sets — Green Day, for one — and in-store signings, the new store will be able to handle a larger capacity crowd for performances and intends to bring in household names alongside below-the-radar bands across all genres, the company says. Other artists who have held events at the 6th Avenue store include Coldplay, Charlie XCX and De La Soul, among others.
“It’s clear that the ethos of Rough Trade—to narrow the gap between artist and audience—has struck a tremendous chord, here in New York,” Godfroy added. “Creating an even larger mecca for the music lover is an exciting prospect, especially for our intimate live events, where the world’s most exciting artists perform in-store for the admission of purchasing their new album.”
In-store performances were an exciting element of the original New York Rough Trade store, which opened in Brooklyn’s Williamsburg neighborhood in 2013 and closed in 2021. That store, housed in a 10,000-square foot space, was split about evenly between retail space and the club, with the latter hosting live concerts but also doubling as an in-store performance space, albeit one in another room separated from the retail section by a wall.
The new store will have a performance space directly within the store next to CD and vinyl racks on castor wheels, which when moved aside will allow for greater occupancy. According to Godfroy —who responded to an e-mail—the setup will accommodate more “intimacy and magic” at in-stores and “make performances all the more unique, memorable and special, for both artists and fans.”
The goal, Godfroy adds, is to “replicate the successful model of our U.K. flagship, Rough Trade East,” in London.
Since moving to Rockefeller Center, Rough Trade has continued to curate live public events, including its annual iNDIEPLAZA music festival and a quarterly concert series in the complex’s Rainbow Room. The Rough Trade presence has helped Rockefeller Center’s management company, Tishman Speyer, revitalize the complex, allowing it to remain “a dynamic destination” for New Yorkers and visitors, according to EB Kelly, Tishman Speyer’s senior MD and head of Rockefeller Center.
“We are thrilled to have Rough Trade expanding into a second location on campus, and join our Under 30 Rock collection of shops,” Kelly continued. “In just three years, the store has become one of Manhattan’s cultural touchstones and a pillar of Rockefeller Center’s dynamic transformation. New Yorkers have shown us how much they love the experience of the current store on Sixth Avenue, and the new space in our lively Under 30 Rock community will allow even more people to enjoy the musical taste of this legendary shop.”
The new Rockefeller Center location expands Rough Trade’s retail footprint to ten stores — seven in the U.K (of which four are in London, along with outlets in Bristol, Nottingham and Liverpool); one in Berlin; and now two in New York.
The American Music Tourism Act, Mitigating Automated Internet Networks (MAIN) for Event Ticketing Act, and Helping Independent Tracks Succeed (HITS) Act have all been re-introduced to the Senate. Recently, the American Music Tourism Act was also re-introduced to Congress. Each year, bills that have not yet passed must be re-introduced to the House and the […]
Roc Nation is expanding its music business portfolio with a trailblazing partnership. The Roc has teamed up with South Korean fintech company Musicow to launch what it describes as the first Music Equity Service Provider in the United States. Musicow aims to offer Americans the opportunity to invest in music royalties. This partnership allows music […]
BMG has named Johannes von Schwarzkopf as chief strategy officer and executive board member, effective January 1. Reporting to CEO Thomas Coesfeld, von Schwarzkopf will oversee global strategy, identify new business opportunities, including M&A, and lead BMG’s global licensing and synch operations. Since joining BMG in 2021, and gaining a promotion to senior vp of […]
TikTok said Sunday (Jan. 19) it was restoring service to users in the United States just hours after the popular video-sharing platform went dark in response to a federal ban, which President-elect Donald Trump said he would try to pause by executive order on his first day in office.
Trump said he planned to issue the order to give TikTok’s China-based parent company more time to find an approved buyer before the ban takes full effect. He announced the move on his Truth Social account as millions of U.S. TikTok users awoke to discover they could no longer access the TikTok app or platform.
Google and Apple removed the app from their digital stores to comply with the law, which required them to do so if TikTok parent company ByteDance didn’t sell its U.S. operation by Sunday. The law, which passed with wide bipartisan support in April, allows for steep fines.
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The company that runs TikTok in the U.S. said in a post on X that Trump’s post had provided “the necessary clarity and assurance to our service providers that they will face no penalties providing TikTok to over 170 million Americans.”
Some users reported soon after TikTok’s statement that the app was working again, and TikTok’s website appeared to be functioning for at least some people. Even as TikTok was flickering back on, it remained unavailable for download in Apple and Google’s app stores. Neither Apple or Google responded to messages seeking comment Sunday.
The law that took effect Sunday required ByteDance to cut ties with the platform’s U.S. operations due to national security concerns posed by the app’s Chinese roots. However, the statute gave the sitting president authority to grant a 90-day extension if a viable sale was underway.
Although investors made a few offers, ByteDance previously said it would not sell. Trump said his order would “extend the period of time before the law’s prohibitions take effect” and “confirm that there will be no liability for any company that helped keep TikTok from going dark before my order.”
“Americans deserve to see our exciting Inauguration on Monday, as well as other events and conversations,” Trump wrote.
It was not immediately clear how Trump’s promised action would fare from a legal standpoint since the U.S. Supreme Court unanimously upheld the ban on Friday (Jan. 17) and the statute came into force the day before Trump’s return to the White House.
Some lawmakers who voted for the sale-of-ban law, including some of Trump’s fellow Republicans, remain in favor of it. Sen. Tom Cotton of Arkansas warned companies Sunday not to provide TikTok with the technical support it needs to function as it did before.
“Any company that hosts, distributes, services, or otherwise facilitates communist-controlled TikTok could face hundreds of billions of dollars of ruinous liability under the law, not just from (the Justice Department), but also under securities law, shareholder lawsuits, and state AGs,” Cotton wrote on X. “Think about it.”
The on-and-off availability of TikTok came after the Supreme Court ruled that the risk to national security posed by TikTok’s ties to China outweighed concerns about limiting speech by the app or its millions of U.S. users.
When TikTok users in the U.S. tried to watch or post videos on the platform as of Saturday night, they saw a pop-up message under the headline, “Sorry, TikTok isn’t available right now.”
“A law banning TikTok has been enacted in the U.S.,” the message said. “Unfortunately that means you can’t use TikTok for now.”
The service interruption TikTok instituted hours early caught many users by surprise. Experts had said the law as written did not require TikTok to take down its platform, only for app stores to remove it. Current users had been expected to continue to have access to videos until a lack of updates caused the app to stop working.
“The community on TikTok is like nothing else, so it’s weird to not have that anymore,” content creator Tiffany Watson, 20, said Sunday.
Watson said she had been in denial about the looming shutdown and with the space time on her hands plans to focus on bolstering her presence on Instagram and YouTube.
“There are still people out there who want beauty content,” Watson said.
The company’s app also was removed late Saturday from prominent app stores. Apple told customers with its devices that it also took down other apps developed by ByteDance. They included Lemon8, which some influencers had promoted as a TikTok alternative, the popular video editing app CapCut and photo editor Hypic.
“Apple is obligated to follow the laws in the jurisdictions where it operates,” the company said.
Trump’s plan to spare TikTok on his first day in office reflected the ban’s coincidental timing and the unusual mix of political considerations surrounding a social media platform that first gained popularity with often silly videos featuring dances and music clips.
During his first presidential term, Trump in 2020 issued executive orders banning TikTok and the Chinese messaging app WeChat, moves that courts subsequently blocked. When momentum for a ban emerged in Congress last year, however, he opposed the legislation. Trump has since credited TikTok with helping him win support from young voters in last year’s presidential election.
Despite its own part in getting the nationwide ban enacted, the Biden administration stressed in recent days that it did not intend to implement or enforce the ban before Trump takes office on Monday.
In the nine months since Congress passed the sale-or-ban law, no clear buyers emerged, and ByteDance publicly insisted it would not sell TikTok. But Trump said he hoped his administration could facilitate a deal to “save” the app.
TikTok CEO Shou Chew is expected to attend Trump’s inauguration with a prime seating location.
Chew posted a video late Saturday thanking Trump for his commitment to work with the company to keep the app available in the U.S. and taking a “strong stand for the First Amendment and against arbitrary censorship.”
Trump’s choice for national security adviser, Michael Waltz, told CBS News on Sunday that the president-elect discussed TikTok going dark in the U.S. during a weekend call with Chinese President Xi Jinping “and they agreed to work together on this.”
On Saturday, artificial intelligence startup Perplexity AI submitted a proposal to ByteDance to create a new entity that merges Perplexity with TikTok’s U.S. business, according to a person familiar with the matter.
Perplexity is not asking to purchase the ByteDance algorithm that feeds TikTok user’s videos based on their interests and has made the platform such a phenomenon.
Other investors also eyed TikTok. Shark Tank star Kevin O’Leary recently said a consortium of investors that he and billionaire Frank McCourt offered ByteDance $20 billion in cash. Trump’s former treasury secretary, Steven Mnuchin, also said last year that he was putting together an investor group to buy TikTok.
In Washington, lawmakers and administration officials have long raised concerns about TikTok, warning the algorithm that fuels what users see is vulnerable to manipulation by Chinese authorities. But to date, the U.S. has not publicly provided evidence of TikTok handing user data to Chinese authorities or tinkering with its algorithm to benefit Chinese interests.
The Music Sustainability Alliance announced Friday (Jan. 17) that its Music Sustainability Summit is being postponed amid the ongoing Los Angeles wildfires. Originally scheduled to happen on Feb. 3, the event will now be held on April 16 at L.A.’s Solotech Studios, the same location where it was originally set to take place. Programming for the […]
Led by SM Entertainment and JYP Entertainment, K-pop stocks soared above other music stocks in a strong week for markets in general. SM, home to such artists as Red Velvet and aespa, rose 13.8% to 78,400 won ($53.76) after news broke on Wednesday (Jan. 15) that the company will introduce a new girl group on Feb. 24. Meanwhile, JYP gained 6.7% to 76,400 won ($52.39), while YG Entertainment and HYBE rose 5.6% and 3.7%, respectively.
The gains made by K-pop companies in recent weeks have outpaced the overall Korean stock market. In the week ended Jan. 17, the four South Korean music companies had an average gain of 7.5%, beating the 0.3% gain of the KOSPI composite index, a measure of all stocks traded on South Korea’s exchange. South Korean stocks have rebounded from their low points since a declaration of martial law by South Korea’s prime minister on Dec. 3 that caused political turmoil and instability in the country’s market. The four K-pop companies are up an average of 20.6% from each company’s post-Dece. 3 low point, while KOSPI has gained 6.9% since hitting a low point on Dec. 9.
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The 20-company Billboard Global Music Index rose 4.7% to 2,226.11, its second-highest mark since reaching 2,280.51 on Dec. 6 and the third-highest one-week gain in the last year. Only four of the index’s 20 stocks posted losses while the remainder finished the week in positive territory. Radio companies led the way with an average gain of 13.3%. Multi-sector companies (labels and publishers such as Universal Music Group and Warner Music Group) gained 4.3%. Live music companies followed with a 3.6% gain. Streaming companies had an average loss of 1.1%.
Stocks were helped by news that the consumer price index, a widely used measure of inflation faced by consumers, rose a lower-than-expected 3.2% in December. The producer price index, a measure of wholesale prices, also beat expectations by rising just 0.2% last month. In the United States, the Nasdaq composite rose 2.4% to 19,630.20 and the S&P 500 had its best week since the presidential election, gaining 2.9% to 5,996.66. In the United Kingdom, the FTSE 100 rose 3.1% to 8,505.22. China’s Shanghai Composite Index climbed 2.3% to 3,241.82.
iHeartMedia was the top music performer of the week, rising 23.9% to $2.33 in the absence of major news. The only significant public development was Barclays’s announcement through a regulatory filing on Friday that it increased its stake in the radio giant by 513% in the third quarter. Cumulus Media rose 9.1% to $0.84. The other radio company, satellite broadcaster SiriusXM, gained 6.9% to $22.27.
Spotify shares rose 5.7% to $485.53 on Friday after surpassing $500 per share on Thursday (Jan. 16) — marking only the second time Spotify shares have hit the $500 mark in intraday trading. Investors reacted positively to UBS increasing its Spotify price target on Wednesday (Jan. 15) to $540 from $485. Then on Friday, Wolfe Research downgraded Spotify to “peer perform” from “outperform,” helping Spotify shares fall 1%.
Concert promoter Live Nation rose 5.5% to $135.61. The stock peaked at $136.21 on Friday, its highest point since Dec. 17 and just 3.5% below its 52-week high of $141.18. Live Nation will co-produce the FireAid benefit concerts to benefit victims of the wildfires in Los Angeles. The Azoff family and AEG are also producers of the concerts, which will be held on Jan. 30 at the Kia Forum and Intuit Dome.
Abu Dhabi-based music streaming company Anghami was the week’s worst performer after dropping 10.3% to $0.70, while French music streamer Deezer fell 5.3% to 1.24 euros ($1.28) and LiveOne shares fell 1.7% to $1.18. LiveOne announced on Thursday that it has reached 500,000 Tesla users and projects to reach 550,000 Tesla owners — including 150,000 new ad-supported subscribers — by Feb. 1.
When Celia Cruz died in July 2003 at the age of 77, nearly 100,000 mourners paid their respects before her open casket viewing in Miami. In New York, Patti LaBelle sang at her memorial mass in St. Patrick’s Cathedral, then-Governor George Pataki declared “Celia Cruz Day,” more than 20,000 crowded the funeral home in the Upper East Side and a 30-block stretch of Fifth Avenue was shut down to accommodate thousands more. The death of the beloved “Queen of Salsa” from complications due to a brain tumor became an event as celebrated as her stunning performances during life.
Cruz, who defied Cuba’s communist government when she left her home country at the dawn of the 1959 revolution, also defied the odds of Latin music careers at the time by becoming the only Afro Latina singer to achieve enduring, global fame. Often compared to Ella Fitzgerald, Cruz recorded over 70 albums in a career that spanned three record labels, notching 28 entries on Billboard‘s Tropical Albums chart. More than 20 years after her death, she generated 64 million on-demand official streams in the United States in 2024, according to Luminate.
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Omer Pardillo — who became Cruz’s manager when he was in his 20s and is the executor of her estate — is a key reason the legendary artist remains relevant. When he was 17, he interned at RMM, the powerful tropical indie record label to which Cruz was signed, and worked on every aspect of her career. When Cruz left RMM, she named Pardillo her manager and executor.
“Even now, sometimes people tell me, ‘You got there at the very end [of her career],’” Miami-based Pardillo says. “But my loyalty was unconditional with Celia and something she saw from the very beginning.” That loyalty remains today. Since partnering with Loud And Live CEO Nelson Albareda in 2005, Pardillo has kept Cruz alive in the public eye with a U.S. postage stamp and a commemorative quarter, a Barbie doll, multiple exhibits, merchandise lines, a Telemundo TV series and even a namesake wine.
“I have these film reels because I’m in the process of digitizing footage of Celia from the ’60s and ’70s,” Pardillo says.
Alfonso Duran
Billboard spoke with Pardillo as he prepares to celebrate the centennial of the singer’s birth in 2025.
You are the executor of the Celia Cruz estate. What exactly does that entail?
I manage all assets that come into the estate — royalties, approvals from the labels, creative, productions, everything. As executor, I receive a percentage, and obviously, all the business deals I had or I bring, I charge 20%. The Loud And Live team, especially Nelson [Albareda], help me a lot. We did a deal with Mattel two years ago for a Celia Barbie; we put out a [Napa Valley-produced] wine to celebrate women; Celia was the face of Wells Fargo Bank for Hispanic audiences. One of the biggest achievements was our deal with the U.S. Mint. She’s the first Afro Latina on a coin and the first Latina artist on a coin. I always say Nelson invests 25 cents and gets a dollar in return. Sometimes I get carried away with nostalgia or feeling, and I’ll say, “We have to do something with this brand because they supported Celia once.” He makes me stop and analyze.
Was the U.S. Mint deal lucrative?
We don’t make money with the Mint. But the awareness of Celia Cruz through the coin has been incredible. The dollar is the most important currency in the world. And the fact that this woman — who was poor and Black and had to flee Cuba and was able to conquer the world with just her voice — is now on a U.S. coin is very relevant. Same thing with the Celia U.S. Postal Service stamp. They both have a huge sentimental value, but also economic, because thanks to the coin, for example, many other things have followed.
“This briefcase belonged to my grandfather, who carried it to work in New York,” Pardillo says. “Today, it serves as my lucky charm in the office.”
Alfonso Duran
Did Cruz own any of her catalog?
Not at all. That was her only mistake. Celia never owned anything. She recorded with Fania, which now is Craft; RMM, which is Universal today; and Sony. The best deal was Sony, where she was treated as an icon. It was different. The other deals were the kinds of deals from back then where they say, “Here’s X amount for a record deal, and we own everything forever.”
But Sony had great royalties, a great team behind Celia. We get royalties from Sony, Universal and Craft. I renegotiated royalties with Universal, Sony was always perfect, and Craft is something we’re working on. She’s collecting the same royalty they offered when she initially signed with them [decades ago]. Still, our revenue comes mostly from recording royalties and brand partnerships. We do three to four major partnerships a year. And on Spotify alone, we had 82.3 million [global] streams for the first six months of 2024. That’s not bad for an artist who’s been dead 21 years.
Have you tried to purchase her catalog?
No. It’s worth too much money.
It was recently announced that Hyphenate Media — Eva Longoria and Cris Abrego’s production company — was part of a group that acquired the rights to work on a movie about Cruz. What can you tell us about that?
I have three projects with Celia pending: a Broadway musical, a documentary and the film. I think in the next five years, we’ll accomplish all three. Hyphenate Media bought the rights for film and TV, and the estate was represented by Raymond García of Uncontained Media. Producer Gloria Calderón Kellett, who is Cuban American, is working on the film project. The film is very important because it will tell things she never told and were not in the [Telemundo] series. Issues with racism, for example, that she never shared with anyone. She always said the negative had to be locked away so they couldn’t cause more pain.
“This chair was used by Celia in her office for over 30 years.”
Alfonso Duran
What are the advantages and challenges of managing the estate of an artist like Cruz?
The big challenge is we don’t own the music rights. So anything related to music, we have to go to the labels. For example, if Mattel wants Barbie to sing “Quimbara,” they have to negotiate those rights with Craft. If I had the ownership of the masters, I could do so much. With the Fania catalog, for example, I can suggest, but I don’t own. It’s frustrating. The advantage is we’re dealing with an artist that was always very respected, and that respect is still the same. There’s a love and a connection with fans, which is very, very important.
What do you have in the works for Cruz’s centennial?
We’re in the process of closing several brand deals, including a major clothing retailer who will put out Celia apparel. We’re also in negotiations with a major restaurant brand. Mostly, we’re focused on concerts. We’re talking with different venues to produce Celia Sinfónica, a series of concerts with different symphony orchestras in different countries, for example. And there’s an upcoming Smithsonian Latino exhibit that opens in May. We’ve had 20 exhibits since Celia’s death, and the Smithsonian has 33% of her outfits, shoes, documents and wigs in their collection.
I have to imagine that with artificial intelligence and new technology, you’re getting requests to produce new songs with Celia’s voice. Recently, Cuban artist Yotuel used AI to add her voice to a new version of “Patria y Vida,” for example.
I approve any use of name, music or image. We have an attorney who sends out letters declining proposals all year long. We really look after that [intellectual property]. Otherwise, the brand will either disappear or will become too accessible. Yotuel’s song was the first time anything was done with AI and Celia’s voice, and I think it came out very well. But from there to a full album, I’m not there yet. I could rerecord the entire catalog, but I feel we’ll lose the essence. I’m told there are producers who can make it sound exactly the same, but it’s not exactly the same because she’s not here.
Cruz’s dedication, which is framed with her 1998 album, Mida Vida Es Cantar, reads: “To Omer Pardillo, the person I most admire for his talent, professionalism, and I love him because I’m his second mom.”
Alfonso Duran
It’s surprising to me that no other woman has emerged in the tropical music scene since Cruz’s death. Why do you think this is?
It has to do with how professional Celia was. She was fully focused on her career. She was very forward-thinking; she was so flamboyant, long before Lady Gaga. She was so humble, and yet she had a divine grace and a power onstage that I have yet to see again.
She was such a fashion icon, with her wigs and her fantastic, glitzy dresses. Did she ever consider doing a fashion line?
No. Celia modeled for Dolce & Gabbana, Thierry Mugler, Valentino. But she was very focused on her career and her voice, and she never thought of a business beyond her music. She always said, “My voice is my business, and I live for my voice.”
This story appears in the Jan. 11, 2025, issue of Billboard.
Canada is the third biggest exporter of music to the world.
That’s according to the inaugural “export power” ranking in Luminate’s 2024 year-end report. The music data tracking company, which also tabulates Billboard’s charts, defines export power as “a country’s ability to export recorded music globally.”
Canada is behind only the U.S. and the U.K., which hold the top two spots on the export power ranking. Canada’s top importers of music are the U.S., the U.K. and Australia, while Canada is also the number one importer of music from the U.S., emphasizing the entwined nature of Canadian and American markets.
The rest of the top ten is rounded out by South Korea, Germany, France, Puerto Rico, Australia, Sweden and Brazil.
While that might seem like good news for Canadian music, the report also includes some indicators that Canada is not in a growth period for exporting music.
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When it comes to the share of global premium (audio and video) streams, Canada saw the third largest decline last year, with its share down from 3.73% to 3.34%, also behind the U.S. and U.K. Mexico, Brazil and India had the biggest stream share growth.
That points to a trend where music from the global south — and in languages other than English — is seeing a major explosion in popularity.
The report also highlights that English and non-English-language countries are showing different trends when it comes to local vs. foreign content.
“English-speaking markets are losing local share to non-English language imports,” the report states, “while many non-English speaking markets show local content gaining share.”
That provides further evidence that non-English language music is on the rise across the board. In the U.S., Mexico and Chile (and, surprisingly, Ireland) had the biggest stream share gains, while Canada, the U.S. and Nigeria saw the biggest stream share declines. Canada also saw some of the highest stream share declines in the U.K., Australia, Japan and Brazil.
Canadian songwriters, however, are going strong, thanks in part to a few of pop’s biggest stars.
Canada ranks third for songwriter representation among 2024’s top 1000 most-streamed songs, again behind the U.S. and the U.K.
The Weeknd is a big reason for that position, ranking third amongst the most prolific and the most-streamed songwriters in the top 1000 streamed songs.
Pop comes out as the fastest-growing genre in the U.S., followed by rock, Latin music and country. That growth is led by a big year for women pop singers like Billie Eilish, Sabrina Carpenter — and Canada’s Tate McRae, who places at No. 9 on Luminate’s Pop Artist Rank for the U.S.
Find more on Canadian data and trends in Luminate’s Year-End Report here.
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Unison Fund Launches Relief Program For Canadian Music Workers Affected By Los Angeles Fires
Canadian music industry charity Unison Fund has launched a new support program for music workers affected by the Los Angeles fires.
The Natural Disaster Relief Program provides one-time payments of $2,500 to Canadian music workers facing losses from natural disasters, including the wildfires.
The program is the latest initiative offering support to music industry members who have suffered devastating losses in the fires, which have resulted in at least 27 deaths destroyed more than 12,000 structures. The Palisades Fire is 22% contained as of Thursday, January 16, and the Eaton Fire is 45% contained.
“With so many Canadian music professionals living and working in L.A., it was important to create a program that offers meaningful support during difficult times like these,” executive director Amanda Power tells Billboard Canada.
“The Unison Fund Natural Disaster Relief Program is our way of helping our music community, providing immediate support to help rebuild lives and livelihoods after a crisis.”
Founded in 2010, Unison provides counselling and emergency relief services to Canadian musicians and the music community. The charity previously provided emergency support during 2020 and 2021 amidst the COVID-19 pandemic, disbursing over $3.5 million in pandemic assistance.
Among the Canadians affected by the fires include Grammy-winning producer Greg Wells, who lost his home, and musicians Chantal Kreviazuk and Raine Maida who were forced to evacuate. Tim Darcy of Canadian band Cola lost his house in the fire, with friends and community members fundraising to help Darcy and his partner Amy Fort, of FSR Radio.
To qualify for the Disaster Relief Program, applicants must have worked in the music industry for five consecutive years, with a majority of their income coming from music.