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BMI named Martijn Tel to be its new chief financial officer on Wednesday, the performing rights organization said in a statement. Tel joins BMI from the global data & information services provider Gerson Lehrman Group, where he also served as CFO. He will report to BMI’s president and CEO Mike O’Neill. Since being acquired by the private […]
For the second year, Billboard is presenting the peer-voted R&B/Hip-Hop Power Players’ Choice Award, an accolade chosen by Billboard Pro members to honor the executive they believe has made the greatest impact across the hip-hop and R&B music business over the past year. After three rounds of voting, Billboard Pro members have chosen WME partner […]
To celebrate the visionary leaders shaping the future of hip-hop and R&B, Billboard is hosting a week of events across New York for fans, creators and the entrepreneurs powering the business behind the scenes.
Kicking off with a ceremony to honor the executives named to Billboard‘s 2024 R&B/Hip-Hop Power Players list at the Edition Hotel Times Square on Thursday night, R&B Hip-Hop Week programming ranges from “No. 1s” parties for the artists who’ve scored top hits on Billboard‘s charts to showcases, tributes, special concerts and more.
You can check out the full schedule of events below.
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Thursday, 9/5
Tres Generaciones Impact DinnerAn intimate gathering for the tastemakers pushing hip-hop forward, hosted by Billboard‘s official tequila brand.
R&B/Hip-Hop Power PlayersBillboard‘s annual ceremony celebrating the most powerful people working in R&B and hip-hop.
Luther Vandross film screening & Billboard honor: Soul Train Tribute to Luther: Never Too Much Garvey Park @ 18 Mount Morris ParkOpen to the public6 p.m. – DJ6:30-7 p.m. – Audience Soul Train dance line7-8 p.m. – Music performances8-9:30 p.m. – Screening of Luther: Never Too Much
Friday, 9/6
She Made ItProgramming includes panels, workshops and networkingPMC Ground Floor Studio @ 475 5th Ave.9 a.m.-6:30 p.m.
Hip-Hop Live consumer showcaseXanadu Roller Arts @ 262 Starr St., Bushwick (Find Tickets)8-9 p.m. DJ Miss Milan9-9:25 p.m. BigXthaPlug9:25-9:50 p.m. BossMan Dlow10 p.m. Teezo Touchdown11 p.m. End
Billboard AfterpartyHarbor NYC @ 621 W. 46th St.11 p.m.
Saturday, 9/7
She Made ItProgramming includes panels, workshops and networkingPMC Ground Floor Studio @ 475 5th Ave.9 a.m.-6:30 p.m.
Sunday, 9/8
She Made ItProgramming includes panels, workshops and networkingPMC Ground Floor Studio @ 475 5th Ave.9 a.m.-6:30 p.m.
Billboard R&B No. 1sThe BoxHonoring Usher (R&B Entertainer of the Year), Tyla (Global Force), Victoria Monet (Hitmaker), Lucky Daye (Torchbearer) & Luther Vandross (Icon)
Monday, 9/9
Blue Note and Billboard Present Marsha Ambrosius featuring the music from her collaboration with Dr. Dre, CasablancoBlue Note Jazz Club @ 131 W. 3rd St. (Find Tickets)8 p.m. & 10:30 p.m.Watch the live stream @billboard at 10:30pm ET
Mona Scott-Young says she spent the summer “bouncing back-and-forth” between two popular, concurrent tours that she produced with Live Nation: the 30-city Queens of R&B, co-starring SWV and Xscape, and the highly anticipated, 24-city Out of This World: The Missy Elliott Experience — the rap icon’s first-ever headlining gig featuring Ciara, Busta Rhymes and Timbaland.
Both tours wrapped in August, and the founder and CEO of Monami Entertainment and Monami Productions says she’s currently focusing on another co-production: the Sept. 27 theatrical release of The Lost Holliday, starring Vivica A. Fox and the film’s director, Jussie Smollett.
“We have one life, right?” Scott-Young says. “So we’ve got to get it while the getting’s good. With these tours now under our belt, we have other film and TV projects under development. Once we get those up and running, I definitely have other ideas I’m going to develop.” And that’s not counting the multimedia mogul’s earlier business endeavors such as producing the VH1 reality flagship Love & Hip Hop, which led to Atlanta and Miami spinoffs that are in their 12th and fifth seasons, respectively. (Scott-Young is not actively involved with these shows.) She also co-owns MYX Fusions wine beverages.
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Scott-Young began her entrepreneurial evolution in 1996 when she and late music executive Chris Lighty co-founded the company Violator. Comprising various divisions including management, a record label and a marketing group, Violator boasted such marquee R&B/hip-hop talent as Busta Rhymes, LL COOL J, 50 Cent, Mariah Carey, Fantasia and Elliott. (Scott-Young still manages Rock & Roll Hall of Famer Elliott under Monami Entertainment.)
“I never felt like the little woman in the equation,” she says of her co-venture with Lighty. “It was a true partnership. He supported me, but I also made sure that I showed up, showed out and delivered at every turn.”
This bedazzled bottle “is a reminder to celebrate my achievements — better yet, to always be the bling!”
Michael Buckner
The New York native, wife and mother of two first staked her claim in TV with the 2005 UPN reality competition series The Road to Stardom With Missy Elliott, produced by her then-newly minted Monami Productions. Six years later, she launched the original Love & Hip Hop series. Since then, Scott-Young has executive-produced a host of subsequent TV programs, among them the History Channel’s Cocaine: History Between the Lines, WE tv’s Tamar Braxton: Get Ya Life! and Bravo’s The New Atlanta and SWV and Xscape: Queens of R&B, which spawned the tour.
Scott-Young isn’t one to look back. “I’m lucky and blessed every time I get the chance to tap another skill set, another part of what I’m capable of. I haven’t pulled my hair out yet,” she says with a laugh, “so we’ll see what’s next. I have no idea, but I’m here — and I’m ready.”
What took so long for Missy Elliott to embark on her first-ever headlining tour?
It wasn’t for the lack of opportunity or fan requests. Over the years, she’s gotten offers. But it’s all about her feeling the timing is right for anything. She’s popped her head up every now and then when given an opportunity like Lovers & Friends [in 2023]. She did that concert and a few others because they afforded her the scale and budgetary perspective to put together the kind of show that she wants to deliver for her fans. Then she woke up one morning and was like, “We should go out on tour.” We sat down at the top of the year, and it came together very quickly as we jammed through every detail from set design to wardrobe, choreography and everything in between. There is no simple “I’m just going to jump onstage” for Missy Elliott. This was a full-on, spectacular production.
Elliott has talked about having Graves disease. How has she dealt with that on tour?
We’ve been keeping her safe. The good thing is she has adopted a very healthy lifestyle. She walks constantly to maintain her weight and stamina level. So other than the normal wear and tear of performing every night, we’ve tried to keep her in good shape healthwise, which is why we didn’t do many meet-and-greets, although Missy went into the audience every night.
Scott-Young wore this headpiece when New Orleans’ historic 6th Ward Treme Sidewalk Steppers “crowned me She-King — my preference to being crowned Queen.”
Michael Buckner
What does the Queens of R&B tour say about the impact of those veteran groups and the popularity of R&B?
There are probably more R&B core artists out there now than ever before, and not just in the U.S.: It’s resonating internationally. Couple that with what’s happening with females in music. Look at hip-hop: We have more female artists out now than in a very long time. When you put those elements together, you have all of the emotional attachments that fans have for these two ’90s groups. Watching Xscape and SWV on Verzuz, seeing them on their TV show trying to put their differences aside and pull [the tour] together. It’s the music, the sisterhood, the female empowerment of it all. And it’s a testament to the staying power of these ladies and their careers.
Why are nostalgia tours like these so popular and profitable right now?
Missy talked about this while on the road, her seeing the grandmas — and the grandkids — out there in the audience. A lot of these kids — even her dancers — weren’t even born when her music was first released. And there definitely has been a resurgence, especially for ’90s music across both hip-hop and R&B. We’re seeing a lot of new artists who are tapping into that era of music and the emotions it evokes. It holds a special place for both artists and fans. It also goes back to everything I believe: that you’re definitely as old as you allow yourself to be. And art is art. You mentioned Mick Jagger at 81. As long as you’re still able to get out there, do what you love and execute your passion with a level of delivery that’s going to make fans walk away feeling satisfied and entertained, then God bless. Rock out.
Aren’t women artists subjected to a harsher standard when it comes to age?
As women in business, we’ve dealt with ageism for as long as I can remember. I don’t subscribe to that. When you look at what Missy managed to put on that stage, and SWV and Xscape and their years of experience, musicality and performanceship, you can’t put an age on that. And audiences are turning out.
The New Orleans City Council presented Scott-Young with this proclamation for hosting a parade there. “It’s my favorite city in the world,” she says. “And the airport code, MSY, is my initials.”
Michael Buckner
Will Missy or the Queens extend their tours?
They’re both doing extremely well, so there have been conversations. We have an international opportunity that we’re looking at [for Elliott]. But you know, that tour is such a megillah that I’m just focused on successfully getting through this first round. Missy’s excited about touring. She’s loving the experience, so we’re definitely having discussions about how we keep this thing going.
You have managed Elliott for 20-plus years — a rarity in this business. What’s your secret?
I understand her. At our first official meeting, I saw this incredible, larger-than-life talent. But beyond that, I saw a human being who has been through things in life that contributed to her brilliance — but also created this introverted person who felt the need to protect herself from being hurt. So part of me understood that she needed someone to block for her — clear the path — so that she could reach her maximum potential.
Sounds like you two are close.
I think the relationship has worked to where we’re simultaneously friends, colleagues and sisters. We’ve cried together, laughed together, won together, seen dark days together.
What other artists do you manage?
I have more recently been getting pulled back into management, specifically on the music side. I work very closely with a company called Artist Collective Entertainment. Nick Roses, Brian Sher, Eric Tomosunas and myself are the founding partners. We’ve brought our respective experience and talent to the table to see how we can better serve artists across the board. There’ll be an announcement soon about the company, but we’ve got a growing roster of talent from music artists to actors.
This clapboard reminds Scott-Young that she’s “very proud to have built one of the few Black female-owned physical production companies in film and television.”
Michael Buckner
What’s your advice for women navigating an industry that remains male-dominated?
I don’t want to say it hasn’t been difficult. I’m the kind of person that believes we control our destinies. We cannot allow ourselves to be held back, pigeonholed or marginalized by other people, society or the restrictions that we know exist. Our job every single day is to realize our potential and fight to push ourselves to our limits. I understand what my gifts and talents are. So I just push through every day — push myself further to go to places where we are told we should not be and doing things we are told we can’t do. It’s all about proving them wrong.
You often say that you are determined to create pop culture moments. How do you define those moments?
It’s about doing things that are going to stay with people, providing them with an experience that resonates — one they can hang on to, look back on and talk about as a pivotal moment, whether it’s a piece of music, a memory, an experience. So whether it’s a TV show like Love & Hip Hop, which became part of the zeitgeist and redefined the way we saw a particular genre of television; producing Missy Elliott’s first headlining tour and being a part of that moment in music; or taking a brand like Queens of R&B, doing it as a TV show and then leveraging it as a tour. That is a pop culture moment.
The Cámara Argentina de Productores de Fonogramas y Videogramas, or CAPIF, has released its 2024 music report, which analyzes last year’s music consumption in the country.
In 2023, the market grew by 8.2% compared to 2022 with a sustained revenue growth trend in the digital space. According to the 70-page report, the data reflects the predominance and prevalence of digital consumption in today’s music industry with audio and video streaming dominating the market with 75%.
Furthermore, the public communication rights, collected by AADI-CAPIF, make up 16% of the market, while physical sales, represented by CDs and vinyl account for 8%. Synchronization, which covers the use of music in advertising, films and television, accounts for the remaining 1%.
“The music industry in Argentina has experienced a remarkable transformation in recent years,” wrote Diego Zapico, president of CAPIF, in the report. “From the explosion of urban sounds to the resurgence of traditional genres, the production of our music is leaving an indelible mark both nationally and internationally. The current state of Argentine music is vibrant and is full of challenges and opportunities, typical of this moment we are living in the country and globally … there’s a possibility of reaching the public through multiple platforms and formats.”
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While Argentine hitmakers like Maria Becerra, Bizarrap and Nicki Nicole have offered a global spotlight to the country’s burgeoning urban music scene, their music also fared well at home. According to the report, 53% of the music played in Argentina in 2023 was local repertoire.
The data also includes the top 10 songs from last year, which include Maria Becerra’s “Adiós,” “En La Intimidad” by Emilia, Callejero Fino and Big One, plus Ke Personajes’ “Pobre Corazón” ft. Onda Sabanera.
Read the full report in Spanish here.
HYBE shares benefitted from the company’s dismissal of Min Hee-Jin as CEO of the imprint ADOR, gaining 4.4% in a rare positive week for a stock that has fallen 21.0% in 2024.
Min will continue to produce music for ADOR artist NewJeans, but the label will restructure in order to separate management from production. Turbulence between HYBE and Min dates back to April when HYBE reported Min to the police for breach of trust and other allegations. The company stated that Min “deliberately led the plan to take over management control of the subsidiary” and ordered ADOR’s management to pressure HYBE into selling its shares in the subsidiary. The following month, a court blocked HYBE’s plan to dismiss Min.
The controversy has coincided with a steep decline in HYBE’s share price. HYBE was 230,500 won ($172.33) on April 19, the trading day before HYBE announced it would investigate Min, and had fallen 20.0% to 184,400 won ($137.86) by Friday (Aug. 30). But the HYBE-Min dispute isn’t the only explanation for HYBE’s sluggish stock performance. HYBE’s three main South Korean competitors—SM Entertainment, YG Entertainment and JYP Entertainment—have lost an average of 38.1% this year.
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The 20-company Billboard Global Music index rose 0.2% to 1,832.97, bringing its year-to-date gain to 19.5%. Eleven of the 20 stocks gained this week, while seven lost ground and two were unchanged. Cloud Music, the week’s top music stock, gained 5.2% to 97.70 HKD ($12.53), bringing its year-to-date increase to 8.9%. SiriusXM improved 2.8% to $3.29. Tencent Music Entertainment gained 2.0% to $10.44.
Spotify was effectively unchanged at $342.88 despite Evercore ISI raising its price target on Spotify to $460 from $420. Universal Music Group gained 1.5% to 23.63 euros ($26.14) after Exane BNP Paribas upgraded the stock to “outperform” and a raised its price target to 27.50 euros ($30.42).
While HYBE was among the week’s winners, other K-pop stocks had another off week. JYP Entertainment, purveyor of Stray Kids and TWICE, fell 1.5% to 51,100 won ($38.20). BLACKPINK’s agency YG Entertainment lost 3.8% to 34,150 won ($25.53). And SM Entertainment, home to RIIZE and Vespa, slipped 5.4% to 62,800 won ($46.95).
Stocks were mixed this week as investors await news from the U.S. Federal Reserve that it will cut interest rates in September. In the United States, the Nasdaq fell 0.9% to 17,713.62 and the S&P 500 rose 0.2% to 5,648.40. In the United Kingdom, the FTSE 100 gained 0.6% to 8,376.63. South Korea’s KOSPI composite index dropped 1.0% to 2,674.31. China’s Shanghai Composite Index fell 0.4% to 2,842.21.
Billboard Canada Women of the Year is coming up on September 7, and the Woman of the Year has been named: Charlotte Cardin.
The Montreal artist is the first Canadian artist to win the prestigious award, joining prior Billboard Women of the Year including Taylor Swift, Beyoncé, Madonna, Billie Eilish, SZA and Karol G.
Since releasing her second full-length album 99 Nights a year ago, the singer-songwriter has had two EP releases, multiple chart hits, and an international breakthrough that’s brought her from the NBA All-Star game to a gala singing for U.S. President Joe Biden. Now, amidst a world tour that’s brought her all over North America and Europe, she’s entered a new phase of her career — an undeniably global one.
She talks about it all in a new digital cover story for Billboard Canada.
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“Being able to export my music makes me feel so good,“ she says. “It’s even the thing that makes me the happiest. Ever since I was little I wanted to make [music] my career, and it makes me even happier to know that it can do good for other people.”
When it was released, 99 Nights stayed on the Billboard Canadian Albums chart for 31 weeks. In March, her infectious pop single “Confetti” debuted on the U.S. Billboard Adult Pop Airplay chart, remaining there for 16 weeks. It was one of many singles to also chart on the Billboard Canadian Hot 100.
While she primarily sings in English, with her personal-yet-relatable pop music, Cardin is a rare Francophone Quebec artist — taking a path forged by Celine Dion and travelled by artists like Coeur de pirate — to break through in English-speaking Canada and America.
The Woman of the Year award will bring her from her Europe tour to Toronto for Billboard Canada Women in Music on September 7, where she will accept the award and sing a special piano-led performance at the ceremony.
She’ll keep good company, joining one of the most successful Canadian artists of all time Alanis Morissette, who will accept the Icon Award.
Other honorees include Jessie Reyez (Trailblazer Award), Jully Black (Impact Award), The Beaches (Group of the Year), LU KALA (Rising Star), Allison Russell (Breakthrough Artist of the Year) and more.
There will also be a number of big performances, including from award winners Jully Black, LU KALA, charting Montreal dance-pop artist Rêve, Polaris Prize winning rapper Haviah Mighty and many more. – Richard Trapunski
Two Long-Running Canadian Acts Go Indie
Call it the Seven Year Itch perhaps? After that long on Sony Nashville, critically-acclaimed award-winning Canadian country star Tenille Townes has left her label in favor of forging ahead as an independent artist.
As reported earlier in Billboard, Townes broke the news via an Instagram post on Monday (Aug. 26). It reads, in part: “My Nashville record label and I have parted ways. This is not a sob story, but a story of opportunity. We had a really good run and this is a big shift for me. We haven’t been seeing eye to eye on my music and my path and it’s creatively been a struggle waiting on green lights inside a corporate system that doesn’t make a lot of sense anymore.
“I want the freedom to write and record a song and be able to get it to you guys, and making this decision means I can do that as I take back ownership of what I create. And that feels liberating and if I’m honest it also feels terrifying.”
She has long been established as one of Canada’s elite country artists, winning 17 Canadian Country Music Association (CCMA) Awards and two Juno Awards for Best Country Album. Townes has Canadian tour dates in Atlantic Canada and Ontario, Oct. 9-26 and will perform at Rogers Place in Edmonton for the 42nd annual CCMA Awards 2024 CCMA Awards on Sept. 14.
Townes is the second prominent Canadian act to take the leap from major label to independent status in as many weeks. Saskatoon rockers The Sheepdogs recently split from Warner Music Canada and bought back their catalogue, launching their own label Right On Records, distributed through The Orchard worldwide.
They marked the occasion with the release of a surprise new five-track EP, Paradise Alone. For the ‘70s rock throwback band, who gained prominence after winning a contest to appear on the cover of Rolling Stone in 2012, it represents a turning point.
“We’ve been a band for 20 years, and pretty comfortable with who we are and how we do things. We’ve lasted this long by staying true to ourselves, doing things our way, and not chasing trends,” said bassist Ryan Gullen in a statement, noting that the band already handles their own management, marketing and production. “Acquiring our catalogue and starting our own label is about taking things to the next level. We want to be in the driver’s seat, doing things our way, and maybe even helping other artists do the same. With so much constantly changing, we’re focused on staying true to our approach.” – Kerry Doole
Welcome to another edition of Executive Turntable, Billboard’s comprehensive(ish) compendium of promotions, hirings, exits and firings — and all things in between — across music. While you’re here, we also have a weekly interview series spotlighting a single executive and a regularly updated gallery honoring many of the industry figures we’ve lost throughout the year.
HYBE-owned label ADOR appointed Kim Ju-young to replace founder Min Hee-jin as CEO of the imprint, home of K-pop girl group NewJeans. The decision was made on Tuesday (Aug. 27) by ADOR’s board of directors following a turbulent several months of legal disputes, allegations of defamation and an earlier attempt by HYBE to dismiss the exec, who co-founded ADOR in 2021. ADOR said Min, formerly a creative director at SM Entertainment, would continue to produce music for NewJeans. Additionally, ADOR said it will restructure in order to separate its management and production sectors. Kim most recently served as HYBE’s chief HR officer and was previously head of HR at South Korean video game publisher Krafton. The move is the second major leadership change in a month for HYBE, which recently promoted Jason Jaesang Lee to CEO, replacing Jiwon Park in the top spot ahead of what it has since dubbed its “HYBE 2.0” strategy.
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TikTok elevated Toyin Mustapha to head of music partnerships for the UK, Ireland and Sub-Saharan Africa. He joined the ByteDance-owned platform in late 2018 as music content and artist partnerships manager before shifting over to music promotions lead at SoundOn, TikTok’s DIY distribution service. “I’m really looking forward to helping the incredible team continue to build on all of their great work driving music discovery and making TikTok a true home for artists at every stage, as we support as much incredible homegrown talent as possible,” Mustapha said in announcing his move. Back at SoundOn, Nichal Sethi was upped to head of SoundOn for Europe, Middle East and Africa (EMEA). He joined the ByteDance family in 2022 from BMG, where he held a senior director-level position. Remarked Sethi: “I’ve been lucky to work with some amazing artists and teams so far and looking forward to working with many more in the future as we help more independent artists break through on TikTok and beyond.”
Universal Music Group Nashville appointed Derek Anderson as senior vp of commerce. Anderson has more than 15 years of industry and music distribution experience and in this new role, he oversees e-commerce, retail and streaming teams for the label group. Anderson’s career includes time at Sony Music’s RED Distribution, Kobalt/AWAL, The Orchard, Black River Entertainment and New West Records. “Having followed [UMGN’s] industry dominance from afar, I’m very much looking forward to building upon their great foundation and continuing to grow personally and collectively with the UMG team,” said Anderson. –Jessica Nicholson
Sony Music Publishing Australia hired Julian McGruther as senior A&R, a new position at the publisher. He’ll focus on boosting the company’s roster of local talent and report directly to Craig Hawker, Sony Music Publishing’s head of A&R/creative. McGruther joins from Mushroom Music, where in seven years he rose to creative director and worked with artist including Amy Shark, Nat Dunn and Mona Khoshoi, among others.
The Country Radio Broadcasters revealed its elected members for the organization’s 2024-2025 Board of Directors. Returning board officers for 2024-2025 are Kurt Johnson (Townsquare Media) as president, John Shomby (Country’s Radio Coach) as vice president, and Beverlee Brannigan (Beverlee Brannigan LLC Creative Coaching) as secretary. Elected/appointed members of the new board are Emily Cohen Belote (Amazon Music), Justin Chase (Beasley Media Group), Mike Harris (UMG Nashville), Debra Herman (Apple/Shazam), Jennifer Johnson (Riser House Records), Ashley Morrison (iHeartMedia/WFUS), Jordan Pettit (Opry Entertainment Group), Greg Strassell (Hubbard), Allison Warren (Cumulus Nashville) and Kristen Williams (Warner Music Nashville), while those continuing their terms are Chuck Aly (Country Aircheck), George Couri (Triple 8 Management), Gator Harrison (iHeart Country), Steve Hodges (Sony Music Nashville), Clay Hunnicut (BMLG), Kenny Jay (Albright & O’Malley & Brenner), Jon Loba (BMG North America), Mike McVay (McVay Media), RJ Meacham (Curb Records), Brent Michaels (KUZZ), Charlie Morgan (Apple Music), Rod Phillips (iHeart Country), Joel Raab (Joel Raab Country Radio & Media), Royce Risser (The Familie), Tim Roberts (Audacy/WYCD) and Matt Sunshine (The Center for Sales Strategy). –J.N.
BOARD SHORTS: Former Warner Music executive Linda Walker will be joining the Entertainment Retailers Association (ERA) as the UK org’s new chair, effective Sept. 1. She succeeds Ben Drury, who served for 18 months in the role. Walker spent nearly 20 years at WMG, rising from an account manager to senior vp of commercial for UK and Europe … Creator-run nonprofit Artist Rights Alliance added songwriter and voice actor Dan Navarro to its board of directors and beefed up its music council with the likes of Aerosmith, Creed, Wolfgang Van Halen, Lauren Daigle, Jerry Flowers, Myles Kennedy and Sevendust. Founded in 2013, the ARA’s mission is to provide “artists and their allies with resources, knowledge, and tools to navigate the complex music business landscape.” It launched its music council, along with an Artists’ Bill of Rights, in mid-2020 with names including Elvis Costello, Sheryl Crow and Emmylou Harris. The board and council both provide advisory input and offer their oomph to advocating for legislation to benefit artists rights.
Creator-centric marketing company QYOU Media hired Karen Kehm as vp of communications. Kehm is tasked with overseeing all marketing and communications efforts, along with B2B initiatives, at the company. Prior to QYOU, she held senior communications roles at influencer marketing firm BENlabs and at AOL. “We’re thrilled to welcome Karen to the team to help continue QYOU’s forward trajectory as we head into 2025,” said Glenn Ginsburg, president of QYOU Media. “We are excited to continue to shed light on the innovative work we’re doing across the influencer marketing space, tapping into the cultural zeitgeist to connect our client partners with their target audiences, through socially relevant and authentic campaigns.”
Mike Lisanti recently departed Prodigy Artists to launch MLennial, a new artist management agency with clients including BARELY ALIVE, Kompany, MUZZ and SABAI. The Los Angeles-based manager previously served as chief operating officer at Prodigy, where he was credited with helping to revitalize the career of dubstep DJ/producer Crankdat.
ICYMI:
Celine Joshua
Former Universal Music executive and longtime music tech futurist Celine Joshua joined BMG for the newly created role of executive vp of global marketing … Dr. Kenji Kitatani is Warner Music Japan‘s first chairman in a decade … and Warner Music Brazil onboarded Tatiana Cantinho and Mariana Frensel to fortify its genre-focused strategies and strengthen its market presence.
Last Week’s Turntable: Warner Music Bolsters Global A&R Team
When Luminate reported the fastest-growing music genres in the first half of 2024 (through the week of May 30), contemporary Christian music (CCM)/gospel unexpectedly placed in the top five. When analyzing overall consumption — track-equivalent albums, stream-equivalent albums and on-demand audio — the genre grew 8.9%, more than twice the overall industry growth rate of 3.9% for the same period in 2023.
CCM/gospel’s rise is even stronger on Spotify. Representatives for the platform say the genre has grown 30% in the United States and more than 30% globally in the past year. Over the past five years, the genre has grown 50% stateside and 60% globally.
“This past March alone, the Christian and gospel genre had its biggest streaming month on Spotify ever,” says Maritza “Ritz” McCain, Spotify’s senior editor, Christian and gospel.
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McCain also points to CCM/gospel’s global reach, noting that while the United States is the largest market for Christian music, global consumption is expanding in markets that include Brazil, Mexico, South Africa and the Philippines. She also cites promising growth in markets such as India, Indonesia and Germany.
According to Luminate, the top five CCM/gospel acts for 2024’s first half were Elevation Worship, Lauren Daigle, Phil Wickham, Hillsong Worship and Brandon Lake. Elevation Worship’s song “Praise,” featuring Lake, Chris Brown — a different Chris Brown from the “Run It” singer — and Chandler Moore, is the biggest CCM hit of 2024 thus far, having spent 24 weeks atop Billboard’s Hot Christian Songs chart.
Cole Flynn, head of marketing at Elevation Worship Records, attributes “six or seven” different factors that have contributed to the shift. For one, the consumption and promotion of CCM by a new generation of social media-savvy fans on those platforms is attracting new listeners.
“This whole generation has grown up with Spotify and Apple Music, and with the ability to access any kind of music they want to hear at any point in time,” says Leigh Holt of Hsquared Management, which manages Daigle and Riley Clemmons. “The barriers have been broken. There are more people who can say, ‘These are the ways I want to express my faith.’”
According to Luminate Insights, the share of listeners who are millennials and younger grew from 39% of overall genre listenership in 2022 to 45% in 2024. Additionally, the number of hours that CCM/gospel fans spent with music each month increased from 47.9 hours to 56.8 so far in 2024 — a 19% increase.
“Worship music does skew younger, agewise and listenerwise,” Flynn says. “People in their 20s and 30s are listening to Elevation Worship, whereas a typical Christian radio audience might be a little older.” He adds that this evolution has necessitated changes in marketing strategies for Elevation Worship, as it has with other CCM/gospel artists. “We’ve released music a little earlier, teased it out a little earlier, tried to get the music in people’s minds and on their phones earlier and give away a little more of the master content than we would have five years ago.”
Lauren Daigle
Jeremy Cowart
A new crop of young talent — who are also social media natives — includes 29-year-old Forrest Frank, 21-year-old Josiah Queen and 24-year-old Seph Schlueter. Frank’s “Good Day” and Schlueter’s “Counting My Blessings” each reached No. 2 on the Hot Christian Songs chart, with the former making its way into the upper echelons of Spotify’s Viral 50 chart this year. And Queen’s “The Prodigal” was in the top 15 on the Christian Airplay chart. All three are nominees for new artist of the year at the Gospel Music Association’s Dove Awards in October.
Queen’s debut album, also named The Prodigal, and Frank’s Child of God both debuted at No. 1 on the Top Christian Albums chart in July and August, respectively, and the latter ascended to No. 28 on the Billboard 200.
Like artists in other genres, many top sellers in CCM/ gospel make social media key to their marketing plans. Daigle, 32, has over 5 million monthly Spotify listeners, and videos of concert moments, shared on TikTok, earn millions of views. Elevation Worship has over 1.9 million TikTok followers, and one March TikTok post of its hit “Praise” has garnered more than 19 million views. Brandon Lake, 34, who has over 4 million monthly Spotify listeners, has attracted 4.3 million views since posting a TikTok video in July that used his song “That’s Who I Praise.” And Frank racked up over 9 million views with a video that uses his “Good Day.”
“Content is still king,” Holt says. “The artists who are winning are the artists who are the most authentic on social media. Even with Elevation Worship, their content is very ‘man on the street,’ very accessible to everyone. I feel like that has a lot to do with the growth, as well as fans having insight into artists’ lives. Forrest Frank is great on social media, and Josiah Queen is really fun — he kind of teaches a master class a bit on that. They’ve figured out social media in a very organic way.”
Unlike most genres, CCM/gospel is built around a central message rather than a particular sound, allowing for a greater range of musical styles, including the pop of for King & Country and Frank; Queen’s rustic, singer-songwriter style; Tauren Wells’ pop/R&B vibe; and Lecrae’s rap.
“The expansion of what Christian and gospel music sounds like has helped grow the listenership and, in turn, the consumption of the genre,” McCain says. “Artists like Lauren Daigle, NF and Montell Fish started with a Christian listener base and have grown to see success in broader audiences.” She adds that the inclusion of Christian/gospel artists on non-faith-based playlists such as R&B Weekly, Shine and Fresh Folk has also helped to expand the genre’s reach.
Also bolstering CCM/gospel’s presence are a number of recent collaborations with secular artists, including for King & Country with Timbaland, TobyMac with Sheryl Crow, Lecrae with John Legend, Anne Wilson with Lainey Wilson, Zach Williams with Dolly Parton and CeCe Winans with Carrie Underwood.
“It’s way easier to become a fan of one person and transfer that fandom to another, especially with great collaborations,” Holt says. “For King & Country has always kind of led the way in the Christian space, and that really brings different spotlights to the genre.”
As streaming consumption and social media promotion of CCM/gospel music have increased, so has the number of contemporary Christian radio stations in the United States. According to stationratings.com, the number of U.S. stations carrying the contemporary Christian format rose by 22 from July 2023 to July 2024.
Titan Christian radio chains K-LOVE and Air1, which are owned by the non-profit Educational Media Foundation (EMF) have more than 1,000 broadcast signals. So far this year, the company has added more than a dozen signals to its fold.
“We’ve seen direct correlations of [streaming] consumption mirror the amount of audience we’re getting at radio,” Flynn says of Elevation Worship. “At the top of the radio chart, their song ‘Praise’ gets an audience of 10 million a week — that’s a massive difference. Let’s say radio doesn’t drive direct streams, which is an argument these days. It does drive massive awareness. There’s an intangible with church listeners, worship leaders, people putting it in Sunday morning [church services] set lists that exponentially grow that reach beyond radio, but that might have been the first place they heard it. So [radio]’s a huge help for us when we’re trying to get a song out there.”
“The songs coming out of our community continue to impact our audience, not only across all digital platforms but on terrestrial radio to over 30 million weekly listeners,” Gospel Music Association president Jackie Patillo said in a statement provided to Billboard. “People are hungry for a message that encourages and inspires.”
Growth in streaming, social media and radio reach ultimately impact artists’ touring. Elevation Worship sold out its spring Elevation Nights ’24 Tour before it began, averaging 11,600 tickets sold each night. Meanwhile, Holt says Daigle’s Kaleidoscope Tour has also seen growth in ticket sales.
“It’s a very different market now for ticket buying, post-pandemic, with multiple tours out. There’s a lot of competition,” Holt says. “But our ticket sales have grown this year, and we are back to our pre-pandemic numbers, which has been exciting to see.”
With just a month and a half before the 2024 edition of ADE, organizers have announced a new slew of names for the 2024 program.
Joining the lineup for the annual dance music industry conference in Amsterdam are SoundCloud CEO Eliah Seton, who will take part in a conversation with Dutch producer Mau P to talk about the producer’s success and the role SoundCloud has played in supporting him and other artists.
Representatives from Bandcamp are joining the program for a session that will focus on the company’s artist payment model, maximizing revenue in a challenging landscape and why fan engagement and diversified income streams are important for the success of artists.
Also new to the program is a conversation with German producer Ellen Allien and Dimitri Hegemann, the founder of the nightclub and record label Tresor Berlin, who will talk about the UNESCO cultural heritage designation of the Berlin techno scene. Talks from artists including Don Diablo and Laidback Luke, Smallgod, Jaguar, Miss Nine and OVO Sound’s Naomi Sharon and her manager Jasper ‘Djosa’ Cremers will also be featured at the event. Representatives from Warner Music, Hospital Records, Glastonbury, ID&T, Primary Talent, SiriusXM and more have all also been newly added to the program.
This group joins already announced participants including Empire president Tina Davis, Spotify’s head of music for Sub-Saharan Africa Phiona Okumu, Grimes’ manager Daouda Leonard, Believe’s global head of music Romain Vivien and TuneCore CEO Andreea Gleeson. Previously announced speakers include Timbaland, Martin Garrix, Laurent Garnier, music executive Grace Ladoja and representatives from fabric London, Armada Music, WME and UTA.
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Additional programming includes Australia House, an initiative from Sounds Australia, an organization that helps Australian artists develop their careers abroad. For the duration of ADE, Australia House will take over the city’s Box Sociaal cafe to host execs from around the world for morning coffee, lunch and dinner and to present events by Australian artists on Oct. 16-17.
ADE 2024 will take place at locations throughout Amsterdam and again be divided into Lab and Pro programming, with Lab content tailored for people trying to get into or just starting out in the industry and Pro programming designed for established managers, label execs, artists, streamers, marketers, promoters and more.
The conference also offers consumer-facing events, with last year’s musical offerings happening in more than 200 venues around the city.