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Bud Light

Post Malone is bringing his biggest hits and new music to Nashville next month.
One month before the release of his debut country album F-1 Trillion on Aug. 16, Post Malone will give Music City a preview of the album when he teams with Bud Light for “A Night in Nashville,” on July 16, an evening of music for fans 21 and older which will feature Post Malone performing not only new music from the album, but also many of his biggest hits.

“Bud Light has rocked with me for a while now, and I really can’t thank them enough for all the love and support they’ve shown through the years,” Post Malone said in a statement. “July 16th is going to be a kick ass night and I can’t wait to share what I’ve been working on with everybody.”

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Fans can direct message Bud Light’s Instagram or Facebook “A Night in Nashville” for information on the process for entering for a chance to win tickets for the show via Bud Light’s Easy Wishes platform.

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“Post Malone is the hottest artist in the world and a loyal Bud Light partner and true fan of the brand. Bud Light has been so lucky to have a front row seat to his remarkable career over the years and we couldn’t be more excited to embark on this new era with him,” Todd Allen, Sr VP, Marketing for Bud Light, said in a statement. “Bud Light is bringing the best of country music to fans all summer long and ‘A Night in Nashville’ is the epitome of a true once-in-a-lifetime country experience we know fans will never forget.”

Post Malone just revealed the official music video to his new collaboration with Blake Shelton, “Pour Me a Drink,” and has spent five weeks at No. 1 on Billboard’s Hot Country Songs chart with his Morgan Wallen collaboration “I Had Some Help.” The song also spent five weeks atop the Hot 100, marking Post Malone’s sixth Hot 100 chart-topping hit.

The Wallen and Shelton collabs aren’t Post Malone’s only hit collaborations this year; his song “Fortnight” with Taylor Swift spent two weeks atop the Hot 100 earlier this year, while his collaboration with Beyonce, “Levii’s Jeans,” reached No. 16 on the Hot 100.

Post Malone also recently made his debut performance at revered Nashville venue The Bluebird Cafe, where he performed in the round alongside reigning CMA and ACM entertainer of the year Lainey Wilson and hit songwriter Ashley Gorley, as well as with guest Ernest.

This may be one of the best weeks ever in the career of country music’s cult hero Zach Bryan.
It began on Sunday (Feb 4), when the 27-year-old singer-songwriter took home his first Grammy Award for best country duo/group performance for “I Remember Everything,” featuring Kacey Musgraves. The following day (Feb. 5) he released a viral video cover of Bon Iver’s “Emma,” which showed his intense musical range, along with a strategically placed American Spirit and Bud Light can. On Tuesday (Feb. 6), the Oklahoma native dropped the video for “Nine Ball,” starring Matthew McConaughey. The next day, his self-titled 2023 album “Zach Bryan” went platinum. And on Friday (Feb. 9), at the Bud Light Backyard Tour, he launched his partnership with Anheuser-Busch during Super Bowl LVIII weekend. The company will sponsor his North American Quittin’ Time arena tour, which starts March 6 at Chicago’s United Center.

In his first live appearance since the Grammy win, Bryan portrayed every bit the gracious, grit–and-drive frontman that his fanatics crave, while endearing himself to the uninitiated who came through to see what the hype is about.

Taking the stage at 11 p.m. on the nose, after a swinging soulful set from Leon Bridges, Bryan electrified the sold-out crowd at The Chelsea inside The Cosmopolitan with his powerful growling chorus on “Open the Gate,” from 2022’s American Heartbreak.

The can-drinking crowd of cowboy hats and boots blended with the leather-jacket-clad emo-country lovers and those geared-up in Chiefs/49ers merch — just as Bryan’s brand of Americana, indie-rock country appeals to all those groups.

From there the setlist bounced between his independent roots and his commercial success. Addressing the sold-out audience for the first time before 2019’s “Godspeed,” he said, “It is such an honor to be after [Leon Bridges]. Thank you so much to Bud Light for having us. You’ve been so kind to us. I do this at every show but I am going to do it. Cheers to Las Vegas, having a good time,” raising his can to the crowd.

During “Overtime,” Bryan got everybody going with a sing-along to the rock-and-roll-driven bluegrass jam session where he took a trip around the stage and ended up with the drum kit. Then, the question of the hour popped up: “Is everyone ready for the Super Bowl?”

Bryan’s energy on stage, his Oklahoma roots — and his ambassadorship into a “new wave of country” — draws recollection to a late ’80s Garth Brooks. And while undoubtedly he is more red dirt in his genre, the showmanship, storytelling and love of varying musical styles runs complementary. It’s also impossible to not get a Bob Dylan nod from the spoken-word riffs on some of his deepest lyrics.

Moving through his recent, yet deep autobiographical catalog, Bryan openly addressed the imprint that his U.S. military background has both on his art and his psychology.

“I was in the Navy for a really, really long time and I wrote this song ‘Tishomingo’ about going home, and I hope you guys don’t hate it,” Brayn said as the stage, awash in red lighting, reminded everyone of the backyard concert vibe that Bud Light wants to evoke.

He then lit the crowd up with a string of new classics “Nine Ball,” “Eastside of Sorrow,” “Dawns” (which elicited the most audience participation of the night), “Highway Boys” and “Quittin’ Time.”

It’s not uncommon for a Zach Bryan show to get a good percentage of the backing track from the audience. Band member Reed “Two Show” Connolly’s banjo solo on “Quittin’ Time,” was one of the highlights of the night as was Bryan’s message to the “Highway Boys,” also known as the band “these guys behind me are my best friends in the entire world … been to about every state together.”

After a five-minute pause, between main set and encore, Bryan and his eight-member band returned for a double-song encore, addressing as country music’s biggest news of the week, a tribute to the late Toby Keith with “Courtesy of the Red, White, and Blue,” with the words, “America lost a really important Oklahoma boy this week,” before closing out the almost 90-minute show with “Revival.”

The event marked Bud Light’s expansion into country music and serves as the launchpad for Bud Light Backyard Tour shows throughout 2024 at country music events and festivals across the country, including Stagecoach, CMA Fest and more. In an emotional moment, Bryan shared, “I was in the Navy for eight years … we’ve donated $27 million to Folds of Honor [a nonprofit organization that provides educational scholarships to the families of fallen and disabled service members and first responders]. Starting March, part of every Bud Light sold on tour will be donated to Folds of Honor, and I am going to match it.”

See Bryan’s full setlist below.

“Open the Gate”“Godspeed”“Overtime”“Fifth of May”“Tishomingo”“Nine Ball”“Eastside of Sorrow”“Dawns”“Highway Boys”“Quittin’ Time”“Condemned”“Oklahoma Smokeshow”“Heading South”“Hey Driver”“Something in the Orange”“Burn, Burn, Burn”“Courtesy of the Red, White and Blue” (Toby Keith cover)“Revival”

Bud Light will sponsor Zach Bryan’s North American Quittin’ Time arena and stadium tour that kicks off March 6 at Chicago’s United Center.  
The move builds on Bud Light’s partnership with Bryan that launches tonight (Feb. 9) as the singer/songwriter kicks off the second year of the Bud Light Backyard Tour with a concert at the Chelsea at The Cosmopolitan in Las Vegas as part of the beer brand’s Super Bowl LVIII activities.  

“I’ve been drinking Bud Light since I was old enough to drink and partnering with them now after all the songs I’ve written while swigging them is full circle for me,” said Bryan in a statement in November when the Super Bowl concert was announced. “When Bud Light asked if I would be involved, I didn’t hesitate after I learned the immense amount of support going into Folds of Honor, fallen service members, first responders’ families and loved ones. It is a privilege and honor to provide help in any way to veterans and all the people who make this country as great as it can possibly be.” 

Bud Light launched its Backyard Tour concert series last summer with shows by Midland, One Republic and Dashboard Confessional, among others. “We wanted to go bigger in 2024 and I don’t think you can get any bigger in country music than Zach Bryan right now,” says Todd Allen, Bud Light’s vp of marketing. 

Bryan was named Billboard’s Top New Artist of 2023, landing No. 1s on both the all-genre Billboard 200 albums chart and Hot 100 songs survey. Bryan, who charts on both the rock and country charts, is the first country act to be the year’s Top New Artist since Billboard began compiling the Top New Artists category, combining performance on the Billboard 200 and Hot 100, in 1977.

As the exclusive beer partner for the 78-show Quittin’ Time tour, Bud Light will execute a number of tie-ins at concert dates, including sampling, ticket giveaways and experiential activations. 

One of the primary elements of the partnership involves Folds of Honor, a non-profit that provides scholarships to the families of fallen and disabled service members and first responders. Bud Light’s parent, Anheuser-Busch, has worked with Folds of Honor for more than 14 years, donating more than $22 million to the organization. “Throughout the duration of the tour, we will be donating a portion of the proceeds from Bud Light sold to Folds of Honor,” Allen says. He adds that Bud Light is working through the details with Bryan, who served in the Navy for eight years, on his participation with Folds of Honor. “He’s been an incredible partner to help bring this to life,” he says. 

“Music has been in Bud Light’s DNA for decades and we’ve always been at the center of delivered epic experiences. We’ve had amazing partnerships over the years across music, across sports, across culture. And then this just makes sense,” Allen says of the Bryan tie-in. “Zach has been a longtime Bud Light fan and drinker. Having him be part of our Bud Light Backyard Tour with the Super Bowl show on Friday night is incredible and we look forward to continuing to bring great experiences to our fans in partnership with the Quittin Time tour.”

The alliances with Bryan, one of country music’s biggest rising stars, comes at a time when Bud Light continues to recover from the backlash and sales hit the brand took starting last April after aligning with transgender TikTok influencer Dylan Mulvaney. Kid Rock, John Rich and Travis Tritt condemned the brand (though Kid Rock was seen drinking a Bud Light in August). Other country acts, like Bryan, stood up for the transgender community, while superstar Garth Brooks declared in June that his Friends in Low Places bar in Nashville would sell Bud Light.

When asked how linking with Bryan could help Bud Light regain country fans it may have lost, Allen said, “We’re here for all  21+ Americans and we care deeply about all of our fans. Music, and country music in particular, allows us to connect with millions of people out there who enjoy Bud Light in stadiums, bars and venues across the country. Partnering with Zach Bryan, one of the hottest names in country music, is just a great opportunity for us to continue to connect with our fans across country music.”

Bud Light’s music activities for 2024 include tie ins with Stagecoach and Lollapalooza, as well as a country music program with Live Nation.

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Kid Rock, the former struggle rapper who pretended to be from the soil, led a vocal and violent charge against Bud Light after the beer company aligned with a trans influencer. Now, Kid Rock is back teaching a class in struggle-nomics after claiming that Bud Light is back in his can-crushing rotation although it never left if anyone cares.
Kid Rock sat down with right-wing talking head Tucker Carlson for an interview we didn’t view in full and won’t be doing at any time but clips have surfaced online of the pair talking, well, Bud Light, “wokeness,” and whatever MAGA mutts get up to these days.

In the conversation, Rock and Carlson discussed the controversy over trans influencer Dylan Mulvenay working on a collaboration with the popular light beer brand. Rock and others who claim that the beer brand “went woke” by working with Mulvaney walked back their support of the Anheuser-Busch company.
Rock said that the company has suffered enough and says that “they got the message” in keeping in its right-wing fanbase’s preferences when it comes to celebrities they have representing the brand.
Some might remember that Rock took his protest to the next level by shooting up a case of beer with a high-powered weapon during some weird tough-guy act that was supposed to scare folks away from drinking the suds or something.
Anyway, Kid Rock is drinking Bud Light again, even though he’s been caught on camera pounding a can since his little backyard carnival gun show.
Cheers.
[h/t WFLA]

Photo: Getty

Kid Rock has decided to support Bud Light again, eight months after his transphobic response to trans activist Dylan Mulvaney teaming up with Anheuser-Busch to promote the brand’s Easy Carry Contest.

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“At the end of the day, when you step back and look at it, like, yeah, they deserved a black eye and they got one. They made a mistake,” the singer shared in a recent interview with Tucker Carlson. “So, do I want to hold their head under water and drown them because they made a mistake? No, I think they got the message.”

He added, “Hopefully, other companies get it too but, at the end of the day, I don’t think the punishment that they’ve been getting at this point fits the crime. I would like to see us back on board and become bigger because that’s the America that I want to live in.”

Rock concluded by noting, “There’s nothing wrong with giving a spanking. You don’t spank them for the rest of their life.”

In April, Rock posted a video to his social media accounts wearing a white MAGA hat. “Grandpa’s feeling a bit frisky today,” he shared, adding that he wants to make his message as “clear and concise as possible.” He then shot a semi-automatic rifle at three cases of Bud Light, telling the camera, “F— Bud Light, and f— Anheuser-Busch.”

At the time, in a statement received by Billboard, an Anheuser-Busch spokesperson said, “Anheuser-Busch works with hundreds of influencers across our brands as one of many ways to authentically connect with audiences across various demographics. From time to time we produce unique commemorative cans for fans and for brand influencers, like Dylan Mulvaney. This commemorative can was a gift to celebrate a personal milestone and is not for sale to the general public.”

In July, CNN reported that Kid Rock was still selling Bud Light at his Nashville restaurant. In August, he was pictured enjoying aBud Light at Colt Ford show in Nashville, according to TMZ.

“Only God Knows Why” Kid Rock is still talking about his feud with Bud Light, but the inflammatory rap-rocker added more fuel to the fire on Wednesday night.
In an interview with Sean Hannity on his Fox News show, Rock claimed that during his appearance alongside Donald Trump at UFC 295 on Saturday night (Nov. 11), he and the former president confronted Anheuser-Busch’s CEO Brendan Ball Whitworth regarding the company’s flagship brand Bud Light sending a commemorative beer can to trans influencer Dylan Mulvaney.

“So [Trump and I] go over, and we actually had a great conversation [with Whitworth],” Rock said, before relaying a series of anti-trans talking points. “I told him, ‘You signaled to a lot of people like myself … by sending that can to the trans kid, you kind of signaled to us that you support that lifestyle, and more importantly, men being in women’s sports or in my granddaughter’s locker room. Most of us draw a hard line right there.’”

Back in April, Rock made headlines when he posted a video of himself shooting a case of Bud Light after seeing a promotional video posted by Mulvaney showing off a commemorative can of Bud Light bearing her image. “F— Bud Light and f— Anheuser-Busch,” he said in the video.

During his interview with Hannity, Rock said he never called on fans to “boycott or cancel” the brand in the wake of their work with Mulvaney. “I said eff you. What are you doing, injecting yourself into this conversation, these polarizing social issues?” he asked. “You could be doing so much more positive stuff just making us laugh and drink beer.”

The “Devil Without a Cause” singer also claimed that he could “co-exist in public spaces” with transgender and gay people, before sharing a message directly to both communities. “Be yourself. If you’re cool with me, I’m cool with you — that’s how most people are,” he said. “But as soon as you bring our kids into this, that’s where you’re gonna bring hatred into it. Leave our freaking kids out of it. That’s the bottom line.”

The rap-rocker’s comments come amid a nationwide surge of anti-LGBTQ+ legislation, largely targeting transgender youth’s access to best-practice gender-affirming care, their ability to participate in school sports aligning with their gender identity, and the open discussion of sexuality and gender in public schools. In tandem with the rise of these bills is a sharp increase in anti-LGBTQ hate crimes, according to the FBI’s recently released annual crime report.

Despite Rock’s claim that the LGBTQ+ community is “bringing our kids into this,” research from The Trevor Project shows that this wave of anti-LGBTQ+ legislation contributes to higher rates of suicidality among LGBTQ+ youth.

Watch Kid Rock’s interview with Sean Hannity below:

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Kid Rock might not have any hit records that the general public cares about, but he’s since rebranded as an All-American tough guy who likes to shoot beer cans and all that jazz. The former struggle rapper and faux rock lord was spotted drinking a can of supposedly too-woke Bud Light and folks on X, formerly known as Twitter, are cooking him.
As reported by TMZ, Kid Rock was seen crushing a cold can of Bud Light in Nashville, Tenn. while taking in a Colt Ford show at Skydeck. While the Michigan native famously sued some of his high-powered to shoot up a case of Bud Light in protest over them working with trans influencer Dylan Mulvaney, it came as a shock to some that Rock would dare to be seen in public gripping a can of “Woke Suds.”

While it isn’t known why the King of Fedoras has decided to walk back his performative Bud Light ban, he does look funny in the light to several folks on X, formerly known as Twitter. On the platform, users are giving Rock the business for sipping on Bud Light. Given that the brand saw its sales drop after the Mulvaney partnership soured the connection between them and their core supporters, maybe Kid Rock sipping on the brew is the start of a bounce back? Who knows.
Check out the reactions from X below.

Photo: Source: Jeff Bottari / Getty

7. Can’t tell if this is satire or not.

After months of online hate over a single can of beer, trans influencer Dylan Mulvaney is calling out Anheuser-Busch for a lack of support.
In a video posted to her Instagram on Thursday (June 29), Mulvaney detailed her experience with the transphobic backlash she received after posting a promotional video for Bud Light back in April. “What transpired from that video was more bullying and transphobia than I could have ever imagined,” Mulvaney said. “I should have made this video months ago, but I didn’t.”

Part of the reason Mulvaney waited to talk about her experience publicly was because she was waiting for Anheuser-Busch to get in touch with her and offer support — but according to Mulvaney, the brand never reached out.

“For a company to hire a trans person and then not publicly stand by them is worse than not hiring a trans person at all,” a teary-eyed Mulvaney said into the camera. “It gives customers permission to be as transphobic and hateful as they want. And the hate doesn’t end with me. It has serious and grave consequences for the rest of our community. And we’re customers too. I know a lot of trans and queer people who love beer.”

After Mulvaney posted her promotional video for Bud Light, in which the company sent her a commemorative can bearing her likeness, conservative commentators and celebrities lashed out at the company for working with a trans person. Artists like Kid Rock, John Rich, Ted Nugent and many more called for a boycott of the brand. As a result, Bud Light fell from its position as the top-selling beer in America earlier this month.

Mulvaney’s video comes one day after Anheuser-Busch CEO Brendan Whitworth appeared on CBS This Morning to address the Bud Light boycott that occurred following the influencer’s original collaboration. While Whitworth claimed that the company would “continue to support” the LGBTQ community, he dodged questions about whether or not the promotion with Mulvaney was a mistake, and signaled that the brand would shift back toward “what we do best, which is brewing great beer.”

For Mulvaney, Whitworth’s statement wasn’t enough, especially after she spent months feeling “scared” to leave her home, being followed in public, and feeling “a loneliness that I wouldn’t wish on anyone.” Her existence, she pointed out, is not a matter of opinion or belief.

“To turn a blind eye and pretend everything is OK — it just isn’t an option right now,” she said. “And you might say, ‘But Dylan, I don’t want to get political.’ Babe, supporting trans people, it shouldn’t be political. There should be nothing controversial or divisive about working with us.”

Check out Mulvaney’s full video below:

After more than two decades as America’s best-selling beer, Bud Light has slipped into second place.
Modelo Especial, a Mexican lager, overtook Bud Light in U.S. retail dollar sales in the month ending June 3, according to Nielsen data analyzed by Bump Williams Consulting. Modelo controlled 8.4% of U.S. grocery, convenience and liquor store sales; Bud Light fell to 7.3%.

It’s a milestone in the monthslong sales decline Bud Light has experienced since early April, when critics — including musicians Kid Rock, Travis Tritt and John Rich — vowed to boycott the brand after it sent a commemorative can to Dylan Mulvaney, a transgender influencer. Bud Light has also faced backlash from Mulvaney’s fans, who think the brand didn’t do enough to support her.

Dave William, Bump Williams’ vice president of analytics and insights, said Bud Light has been the top-selling U.S. beer since 2001, and it could still retain that crown this year. He noted that Bud Light’s year-to-date market share of 9% is still outpacing Modelo’s, at 8%. And Bud Light’s sales volumes are higher.

But Modelo appears to have the advantage, with its dollar sales increasing by double-digit percentages every week. The launch of a new light beer, Modelo Oro, in May is also boosting awareness of the brand.

Sales in bars and restaurants, which are harder to track, aren’t included in the retail numbers, and Bud Light far outpaced Modelo in those venues prior to April. But David Steinman, the vice president and executive editor of Beer Marketer’s Insights, said Modelo’s bar and restaurant sales have been growing quickly, and it’s believed that Bud Light took an even steeper sales hit in bars and restaurants than in groceries.

Bud Light’s U.S. retail sales were down 24% the week ending June 3, while Modelo Especial sales were up 12%, according to Dave Williams.

Scott Scanlon, an executive vice president at the consulting firm Circana who follows the alcohol market, said Mexican imports like Modelo and Corona have been the biggest bright spots in the otherwise stagnant U.S. beer market for years.

When Modelo first went on sale in the U.S. in the 1990s, it was primarily marketed to Hispanic drinkers, Scanlon said. It launched English-language ads in 2015 and has broadened its consumer base significantly since then. It’s especially popular among younger drinkers, who like its fuller flavor, Scanlon said.

Scanlon said Modelo is already the top seller in markets like Los Angeles and Chicago, but it could still see a lot of growth ahead on the East Coast.

“Modelo was going to become the No. 1 beer brand. It was destiny because the growth numbers we are seeing and have been seeing are astonishing,” Scanlon said. “The only question was time.”

Scanlon said the pandemic accelerated Modelo’s U.S. sales, since it sees more of its sales from retail stores than from bars and restaurants. And Bud Light’s missteps further accelerated its rise.

Grupo Modelo, the Mexican brewer, is owned by Anheuser-Busch InBev, the same parent company of Bud Light. Constellation Brands, a Rochester, New York-based company, has been licensed to sell Modelo in the U.S. since 2013 as part of an agreement with antitrust regulators after InBev bought Grupo Modelo.

Constellation said Wednesday it has nearly doubled its marketing spending on Modelo over the past five years and continues to see a “runway for growth” in the U.S. But Bud Light will try to counter that.

Last month, InBev said it will triple its marketing spending in the U.S. this summer, with a focus on sports and music festivals. Bud Light also continues to be a high-profile sponsor of LGBTQ+ Pride events.

Messages seeking comment were left Wednesday with Anheuser-Busch.

Last week, Garth Brooks took the stage at Billboard Country Live, where he had a wide-ranging discussion with Billboard’s executive editor, West Coast and Nashville, Melinda Newman.

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“I know this sounds corny,” the country superstar said of his upcoming Friends In Low Places Bar & Honky Tonk in Nashville. “I want it to be the Chick-fil-A of honky-tonks … I want it to be a place you feel safe in, I want it to be a place where you feel like there are manners and people like one another. And yes, we’re going to serve every brand of beer. We just are. It’s not our decision to make. Our thing is this, if you [are let] into this house, love one another. If you’re an a–hole, there are plenty of other places on lower Broadway.” 

Brooks’ comments come following Kid Rock, Ted Nugent and Travis Tritt all calling for a boycott of Bud Light and Anheuser-Busch products following their partnership with transgender activist Dylan Mulvaney.

After Billboard Country Live, a number of public figures had thoughts on Brooks’ opinion, including Republican Congressman Matt Gaetz. “I’m sure glad we have Garth Brooks to tell us who is and isn’t an a–hole,” he tweeted on Saturday (June 10). “Question, tho: Does it make someone an asshole if they cheat on their spouse, write a song about it with their paramour, and then publish the duet with THAT VERY paramour? Or does that make for a good person, righteous in their moral preening?”

He posted an accompanying photo of Brooks’ wife Trisha Yearwood’s 1997 track, “In Another’s Eyes,” implying that the country star cheated on his ex-wife Sandy Mahl — whom he divorced from in 2001 — with Yearwood. Billboard has reached out to Brooks’ reps for more information.

I’m sure glad we have Garth Brooks to tell us who is and isn’t an asshole. Question, tho: Does it make someone an asshole if they cheat on their spouse, write a song about it with their paramour, and then publish the duet with THAT VERY paramour? Or does that make for a good… https://t.co/Qjs5JGS5Oa pic.twitter.com/ELMoUCBCiL— Matt Gaetz (@mattgaetz) June 10, 2023

While not as aggressive as Gaetz, country singer John Rich also weighed in about the topic to Fox News Digital. “Garth Brooks has always been the guy that that said, ‘everybody come to my show,’” he said. “It’s something that we love about Garth. You know, he makes his music for everybody. And that really is what music is about. You’re making your music for everybody. Beer’s for everybody, too.”

Rich continued, “If Garth is serving Bud Light in his bar, that’s fine. Garth can do that. Garth might find out not many people are going to order it and at the end of the day, you have to put things in your establishment that people are going to purchase if you’re going to run a successful business. So, he might find that out.”

He concluded that Brooks “probably sees the pain and division that’s going on in the country and wants to try to help that.”