BTS
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Following a successful launch overseas, the Samsonite RED BTS Butter Recipe Collection is now available in the U.S. and Canada. The 10-piece collection, which launched Stateside on Jan. 12, includes luggage, a backpack, a mini crossbody bag, a pouch bag, an expandable bag (available only in the U.S.) and a three-piece luggage tag set complete with images of melting butter.
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The hardshell luggage ranges from $220 to $315 for carry-on and trunk-style options available in buttery yellow and midnight black. The luggage features printed graphic motifs and wheel caps channeling the “Butter” vibe. There’s also a DIY customization kit, so that BTS Army members can personalize their new suitcase with interchanging luggage handles, wheel caps and more.
Samsonite/Bighit Music
The collection includes an expandable tote bag ($80) that transforms into a mini tote bag and features the “Butter” logo on the bottom, a pouch bag ($60), three-in-one luggage tags ($45) and a mini crossbody bag ($50).
Samsonite/Bighit
Samsonite/Bighit
BTS Butter & Samsonite RED Mini Crossbody Bag $50
Like other BTS merch, the Samsonite collection is nearly sold out, but there are a few pieces still available in limited quantiles like the mini crossbody and pouch bag.
In honor of the new campaign, Samsonite RED debuted a “Butter Recipe” campaign video inspired by the hit single. BTS’ “Butter” topped the Billboard Hot 100 chart for 10 weeks and broke YouTube’s record for the biggest premiere of all time with nearly 4 million viewers. The “Butter” music video has since surpassed 810 million views on YouTube.
Of course, Samsonite isn’t the only major brand to release a collection celebrating one of the Bangtan Boys’ biggest hits. Nordstrom and Casetify are just two of the brands that have released collections inspired by “Butter.” Click here for more BTS merch that fans won’t be able to resist.
For all the BTS ARMY members unable to hop on a flight to see RM’s intimate concert in Seoul, BANGTANTV has the next best thing. On Thursday (Dec. 15), BTS’ YouTube channel uploaded the full set of the rapper’s recent concert at Seoul’s Rolling Hall, which contained a multitude of tracks from his recently released solo LP, Indigo.
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The video kicks off with classy, film-style footage of fans waiting in line for entrance to the show and posters around the area that reads “Indigo is the wARMYest blue” scattered around near the queue. Fans lucky enough to make it to the show clutch their invitations to the event to their chest, before footage from the concert starts to roll.
RM kicked off the set with “Yun,” which features Erykah Badu. Badu was not in attendance, but the BTS rapper commanded the stage with ease and instantly got the fans in attendance bopping their heads to the song’s chill hip-hop beat.
RM featured the rest of the tracks from Indigo, including “Still Life,” “All Day” and “Lonely” and brought out special guests Paul Blanco for “Closer,” Kim Sawol for “Forg_tful,” Colde for “Hectic” and youjeen for the album’s lead single “Wild Flower.” Closing out the set was two major surprises — his verse on “SEXY NUKIM” by Balming Tiger before concluding the show with “Intro : Persona” from BTS’ Map of the Soul: Persona.
RM’s performance at Rolling Hall is the latest of his Indigo concerts. The BTS rapper also performed tracks from his solo effort for NPR’s Tiny Desk Concert series and in a separate concert performance at the Dia Beacon in New York City.
Speaking about Indigo on Suchwita, Suga of BTS’ sit-down talk show, RM said, “It’s been 15 years [since we started pursuing music] and yet in a sense, this is my first album. So after 15 long years I finally have a chance to prove to myself in the form of a solo album. That’s what I felt.”
RM also added that he was happy to have the chance to make a statement about who he is as an artist on Indigo, because “to be honest, in my Mono album, I had doubts and concerns for about half the songs in there, but I don’t think that’s going to be the case for this album.”
Watch RM’s concert in full below.
YEONCHEON, South Korea (AP) — Jin, the oldest member of K-pop supergroup BTS, began his 18 months of mandatory military service at a front-line South Korean boot camp Tuesday as fans gathered near the base to say goodbye to their star.
Six other younger BTS members are to join the military in coming years one after another, meaning that the world’s biggest boy band must take a hiatus, likely for a few years. Their enlistments have prompted a fierce domestic debate over whether it’s time to revise the country’s conscription system to expand exemptions to include prominent entertainers like BTS, or not to provide such benefits to anyone.
With lawmakers squabbling at Parliament and surveys showing sharply split public opinions over offering exemptions to BTS members, their management agency said in October that all members would perform their compulsory military duties. Big Hit Music said that both the company and the members of BTS “are looking forward to reconvening as a group again around 2025 following their service commitment.”
Jin, who turned 30 earlier this month, entered the boot camp at Yeoncheon, a town near the tense border with North Korea, for five weeks of basic military training together with other new conscript soldiers, the Defense Ministry said. After the training involving rifle shooting, grenade throwing and marching practices, he and other conscripts would be assigned to army units across the country.
About 20-30 fans — some holding Jin’s photos — and dozens of journalists gathered near the camp. But a vehicle carrying Jin moved into the camp without him getting out. The BTS official Twitter account later posted photos showing Jin with other members, likely at the camp, with a message saying: “Our bro!! Have a safe service!! Love you.”
One image showed smiling members touching Jin’s shaved head.
“I want to wait (for) Jin and see him go into the military and wish him all the best,” Mandy Lee from Hong Kong said before Jin’s entrance to the camp.
“Actually it’s complicated. I wanna be sad. I wanna be happy for him,” said Angelina from Indonesia. “Mixed feelings. He has to serve (for) his country.” Angelina, like many Indonesians, uses only one name.
A couple dozen fans could be seen as a small turnout given Jin’s huge popularity. But Jin and his management agency had earlier asked fans not to visit the site and notified them there wouldn’t be any special event involving the singer, in order to prevent any issue caused by crowding.
Authorities still mobilized 300 police officers, soldiers, emergency workers and others to maintain order and guard against any accidents. Strict safety steps were expected as South Korea is still reeling from the devastating Halloween crush in October in Seoul that killed 158 people.
Jin — whose real name is Kim Seok-jin — wrote on the online fan platform Weverse earlier Tuesday that “It’s time for a curtain call.” He posted a photo of himself Sunday with a military buzz cut and a message saying, “Ha ha ha. It’s cuter than I had expected.”
By law, all able-bodied South Korean men must serve in the military for 18-21 months under a conscription system established to deal with threats from North Korea. But the law gives special exemptions to athletes, classical and traditional musicians, and ballet and other dancers if they have won top prizes in certain competitions and enhance national prestige. K-pop stars and other entertainers aren’t given such benefits even if they gain worldwide fame and win big international awards.
Jin had faced an impending enlistment because the law disallows most men from further delaying their military service after they turn 30.
“Those in the pop culture sector experience little bit of disadvantages and unfairness, compared with those in the pure art sector or athletes,” Jung Duk-hyun, a pop culture commentator, said. “This will likely continue to be an issue of controversy so I wonder if it must be discussed continuously.”
Exemptions or dodging of duties are a highly sensitive issue in South Korea, where the draft forces young men to suspend their studies or professional careers. Defense Minister Lee Jong-sup previously said it would be “desirable” for BTS members to fulfill their military duties to ensure fairness in the country’s military service.
Chun In-bum, a retired lieutenant general who commanded South Korea’s special forces, said the government must move to repeal any exemptions as the military’s shrinking recruitment pool is “a very serious” problem amid the country’s declining fertility rate.
BTS was created in 2013 and has a legion of global supporters who call themselves the “Army.” Its other members are RM, Suga, J-Hope, Jimin, V and Jungkook, who is the youngest at 25. The group expanded its popularity in the West with its 2020 megahit “Dynamite,” the band’s first all-English song that made BTS the first K-pop act to top Billboard’s Hot 100. The band has performed in sold-out arenas around the world and was even invited to speak at United Nations meetings.
Hybe Corp., the parent company of Big Hit Music, said in October that each member of the band for the time being would focus on individual activities scheduled around their military service plans. In October, Jin released “The Astronaut,” a single co-written by Coldplay.
Jung, the commentator, said solo projects could give BTS members much-needed time to develop themselves after working together as a group for many years. But Cha Woo-jin, a K-pop commentator, said it’s unclear if BTS would enjoy the same popularity as a group when they get together again after finishing their military duties in a few years.
In August, Lee, the defense minister, said BTS members who are serving would likely be allowed to continue practicing and to join other non-serving BTS members in overseas group tours.
Cha said K-pop’s global influence wouldn’t be hurt much because of BTS members’ enlistments as they “appear to represent K-pop but aren’t everything of K-pop.” Jung agreed, saying that other K-pop groups like BLACKPINK, Stray Kids and aespa could rise further.
BTS‘ V has been a superstar in the 2010s and 2020s, but what if he traveled back in time to the ’40s or ’50s?
In the K-pop idol’s photo folio concept film, which arrived on Wednesday (Dec. 7), fans see him donning some of the classy hallmarks of yesteryear in a stunning video. To fit the vintage theme, the video — titled “Me Myself and V, ‘Veautiful Days’” — starts off in a sepia tone before cutting to black-and-white footage of him reading an elaborately bound book in the grass while wearing an all-white suit and a hat with a wide brim.
Some of vintage V’s interests include gazing through telescopes, riding a bicycle through the countryside and spending time with majestic horses.
Fans were impressed by the beauty of the concept film. One Twitter user wrote, “V is breathtakingly beautiful and his old soul comes right through with his concept. Thank you #V…If Tae ever decides to do a period drama/movie (actually I’d watch no matter what) I will be first in line to watch.” Another user added, “Taehyung’s soul is genuine and romantic. It’s elegant, royal and veautiful like I’m lost for words right now.”
The release date for V’s forthcoming book of photos has yet to be announced, but the photo folio gives fans something to look forward to while they wait for his solo album. The K-pop singer hopped on Korean media platform Weverse in March and answered a couple of questions regarding the anticipated release of his solo music. He told an inquiring fan that he will “release it within the year,” according to a translation by Koreaboo.
Watch V’s photo folio in the video above.
Coldplay is back in the studio, and frontman Chris Martin took to Twitter on Tuesday (Dec. 6) to give fans an update as well as share some of the songs he’s listening to lately.
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“I hope you’re all doing well. Here are some things I love at the moment,” Martin wrote in a note shared to the social media platform, before listing his current top tracks which include RM‘s “Yun” featuring Erykah Badu, Badu’s live rendition of “Tyrone,” Bayka‘s “She Like It,” The 1975‘s “Looking for Somebody (to Love),” Inhaler‘s “Totally,” Kyoka‘s “Hurt People” and Stormzy‘s “Hide & Seek.”
Martin concluded his message by writing, “We are in the studio. We send you all much love.”
Coldplay unveiled their ninth studio album, Music of the Spheres, in October 2021 via Parlophone and Atlantic Records. The 12-track album featured the BTS collaboration “My Universe,” which blasted onto the Billboard Hot 100 chart at No. 1, marking the Brits’ first leader since 2008’s “Viva La Vida” and giving both groups appearances on the Rock & Alternative Airplay and Alternative Airplay charts.
Music of the Spheres, meanwhile, peaked at No. 4 on the all-genre Billboard 200 albums chart dated October 30, 2021, and spent eight total weeks on the chart.
RM’s debut solo album, Indigo, officially arrived on Friday (Dec. 2), and the BTS rapper celebrated his next musical chapter by sharing the lead single, “Wild Flower,” and its accompanying music video.
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“Wild Flower” — which features South Korean rock singer youjeen — has atmospheric drum and synth beats and, as the title suggests, the music video follows a serene, natural theme. In general, RM revealed that his debut solo album was highly inspired by the world around him. “Record of RM: Indigo. From the colors of nature, human, etc. Documentation of my youth in the moment of independent phase. Sun-bleached record faded like old jeans. The last archive of my twenties,” the star teased in a preview video shared on Nov. 22.
Though Indigo is RM’s first full-length solo album, the rapper previously unveiled two mixtapes, his 2015 self-titled mixtape and 2018’s Mono. Watch the “Wild Flower” music video below.
“Indigo recounts the stories and experiences RM has gone through, like a diary,” reads a press release revealed ahead of the album release, promising to “present a different charm” to the South Korean rapper.
Directed by Woogie Kim, “Wild Flower” can be viewed in full below.
BTS dropped a special episode of their variety web series Run BTS on Tuesday (Nov. 29).
In the nearly 40-minute episode, the K-pop idols take turns hosting their own variety segments while their bandmates chime in with commentary via a shared chatroom.
J-Hope kicked off the proceedings with a silly and absurd round of reviewing toys, starting with — ahem — a pooping pink flamingo. (Don’t worry, “If you are eating right now, please stop right now!!!” flashed onscreen as a hilarious warning before the bird did its business on the accompanying toy toilet.)
“I pooped, I pooped,” the flamingo chirped in its animatronic voice as the boy band members cheered on its, uh, success. Thankfully J-Hope eventually moved on to play with a miniature hair salon, a magic vase that grows a flower when you add water and a child’s play washing machine — though the flamingo stuck around as Hobi’s mascot for the remainder of his segment.
After watching V nearly hit a 300-meter drive in a game of virtual golf, RM took over to host a rapid-fire game of “Ideal Type World Cup,” in which he chose between random, useless superpowers with help from his fellow Bangtan Boys.
Some of the options included becoming the cutest person in the room in any gathering (“It’s like that even now? That’s not a superpower,” Suga argued hilariously), being invisible for five minutes but people can still see your clothes, and constantly flying seven centimeters above the ground. However, the superpower that eventually won the group’s consensus was the ability to rewind time by seven seconds.
While RM will be unveiling his debut album Indigo on Friday (Dec. 2), Jin is reportedly set to become the first member of BTS to begin his mandatory military service in South Korea next month.
Watch the latest episode of Run BTS below.
Even with BTS on hiatus, the band’s label and agency HYBE grew revenues 445.5 billion KRW ($308.7 at the Sept. 30 exchange rate) from July to September — up 30.6% from the year-prior period, according to the company’s third-quarter earnings report released Thursday. But compared to second-quarter revenue of 512.2 billion KRW ($354.9 million), revenue was down 13%.
The “artist direct-involvement” segments of the business showed mixed results in the quarter. Music sales of 129.2 billion KRW ($89.5 million) were 0.4% year-over-year and 38.7% lower than the previous quarter. Concert revenue of 47.2 billion KRW ($32.7 million) was a vast improvement over zero in the third quarter of 2021 but lower than the first and second quarters. Revenues from ads, appearances and management fell 11.7% year-over-year to 29.8 billion KRW ($20.2 million).
HYBE saw better performance from its “artist indirect-involvement” segments that are less dependent on the timing of music releases and tour dates. Merchandising and licensing revenue grew 49.5% year-over-year to 144.7 billion KRW ($100.3 million). Contents revenue climbed 22.9% to 107.2 billion KRW ($74.3 million). And fan club revenue improved 27.5% to 17.3 billion KRW ($12 million).
Though the first nine months of the year, HYBE’s revenue improved 55.7% year-over-year to 1.24 trillion KRW ($859.2 million) and its operating profit increased 59.% to 185.9 billion KRW ($128.8 million). Operating margin improved from 14.6% to 15%.
Despite the impressive growth, HYBE is facing a dilemma. The company is without its biggest artist, BTS, after members went on hiatus earlier this year and will soon face mandatory military service in Korea. Losing its cash cow — until “around 2025,” according to an Oct. 17 letter to shareholders from CEO Park Ji-won — leaves Hybe with a tricky balancing act: In the absence of BTS new music and tours, the company must make up the difference with individual members’ solo projects and a slate of successful and up-and-coming artists. With only a retrospective album, Proof, and no concert dates since April, BTS will still account for 60-65% of HYBE’s 2023 revenue, Park said during the earnings call. The remaining 35-40% of revenue will come from a growing roster of young artists and Ithaca Holdings, which HYBE acquired in 2021.
In recent years, HYBE has diversified to reduce its reliance on BTS and build a more stable portfolio of companies and artists. Through its nine record labels in Korea, Japan and the U.S., HYBE has built a diversified roster that “helps us avoid a risk of concentrating on a certain country, a certain genre, and allows us to flexibly respond to the changing external situations and trends, thereby reducing the overall business risk,” said CFO Lee Kyung-Joon.
Ithica Holdings added both recorded music catalog (through Big Machine Label Group) and artist management clients (through SB Projects). Its founder, Scooter Braun, is now co-CEO of HYBE America. When asked by an analyst what synergies Ithaca provides more than a year after the merger, Park pointed to the newfound ease and efficiency of launching projects in the U.S. under Braun and co-CEO Lenzo Yoon. Also, Ithaca’s U.S. artists will join HYBE’s WeVerse social media platform in 2023, Park added, and HYBE is pursuing opportunities for the businesses of Ithaca artists Justin Bieber (Drew House) and Ariana Grande (R.E.M. Beauty) in Asia.
In Korea, HYBE’s roster includes such up-and-coming artists as Le Sserafim, released through its Source Music imprint, whose first two albums have surpassed a combined 1 million units sold. NewJeans, released through HYBE’s ADOR imprint, has cumulative sales of 620,000 of its debut, self-titled EP released in August. Outside of Korea, HYBE is taking its model for discovering and developing new artists to the world’s two largest music markets. In Japan, HYBE Labels Japan is prepping the December launch of &Team, a nine-person, multinational boy band. In the U.S., HYBE has a joint venture with Universal Music Group’s Geffen Records and is developing a global girl group.
Hybe’s plan for global growth goes beyond its growing artist roster. A broad strategy termed by Park as “expansion through cooperation across boundaries” includes mergers and acquisitions, joint ventures, equity investments and partnerships. “In order to expand the multi-label strategy, we’re considering various partnerships and investments with labels, catalog companies and talent management companies in overseas markets such as the U.S. and Japan, thereby strengthening our music I.P. portfolio,” Park said. “Through this approach, we except that greater synergies will be created with our superior solutions capability on concerts, merchandising and content to deliver greater results.”
But in the short term, HYBE doesn’t have a quick solution for replacing BTS, and Park warned that declining BTS revenue — namely lost concert revenue — will put pressure on HYBE’s margins in 2023. That should change as groups such as Seventeen and Tomorrow X Together gain popularity and perform in larger venues. Compared to BTS, those artists’ margins are “not very different from the margin of BTS — other than concert revenue,” he said. “Therefore, as these groups continue to grow, I believe that margin will improve accordingly…starting from 2024.”
With HYBE’s share price down 64.9% year to date, mostly due to BTS’s hiatus, the company is considering additional ways to improve shareholder return, including share buybacks and dividends. Park said the company will reveal more about those plans in early 2023.
The members of BTS are going solo — but don’t worry, they are not disbanding.
Just days after the release of their anthology album Proof — released as a celebration of the septet’s ninth anniversary — RM, Jin, Suga, J-Hope, Jimin, V and Jung Kook shared in a video posted June 14 that they plan to take a break from group activities so they can all have time to work on personal and solo endeavors.
Though the respite will give BTS much-needed time to work on their solo efforts, the group has already given fans a taste of what they are capable of apart from the group. RM, who functions as the leader of the group and member of BTS’ rap line (alongside Suga and J-Hope), was the first to drop solo material. In 2015, he released a self-titled mixtape via SoundCloud that contained a total of 11 tracks, some of which sampled songs by J. Cole, Drake, Run the Jewels and more.
Suga followed shortly after with the arrival of his Agust D mixtape in 2016, while J-Hope followed in 2018 with Hope World. (RM put out a second mixtape, Mono., in late 2018, while Suga put out his second tape, D-2, in May 2020).
And Jin just teased during the group’s Yet to Come concert in Busan that a solo single is coming soon. The announcement came just two days before label BigHit announced that the septet would all be performing mandatory military service in South Korea.
Here are all of BTS’ solo projects and songs — not including covers, solo tracks released through (or featuring members of) BTS, or features on other artists’ songs.
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