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Source: Louis Vuitton / Louis Vuitton
It seems that Louis Vuitton will continue to tap into sports to bring their brand to life. They have announced Victor Wembanyama as their newest brand ambassador.
Source: Louis Vuitton / Louis Vuitton
GQ magazine is reporting that the San Antonio Spurs rookie will be the newest face of the luxury label. In an exclusive interview with the men’s lifestyle publication, Victor Wembanyama detailed his enthusiasm about the opportunity. “To me, it’s the best,” he said. “It’s the best partner I can think of.” He went on to further explain why the move made so much sense to him. “I wanted a meaningful partnership,” he added. “To me it made a lot of sense to partner with LV—you know, French excellence. The expertise is something that I feel very much attracted to.”
The brand also detailed why the French native was an obvious choice for this ambassador role. “Striving for excellence and with a perpetual honing of craft, Victor joins Louis Vuitton on a journey of shared values and aligned ambitions. Like Louis Vuitton himself, the young athlete has blazed a trail, excelling in a career that is only just beginning,” the official press release read. This is not the first time the apparel company has tapped into high profile athletes of color. Last month LeBron James starred in a campaign for Pharrell Williams’ LV Spring/Summer 2024 collection. In 2021 global tennis phenomenon Naomi Osaka was named a brand ambassador for the maison.
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Source: ADIDAS / adidas
adidas announce Jenna Ortega as the latest addition to its family, as the face of a soon-to-be-unveiled label, its first in 50 years.
Coming together with a shared commitment to moving through the heart of culture with style, passion, and purpose, Jenna Ortega is who adidas has chosen to embody how the next generation is showing up in the world and who this new label is designed to represent. An innovative on-screen icon, avid soccer fan, and yogi, who harnesses her power to voice what she truly believes in and stands for, Jenna Ortega’s progressive persona and relentless pursuit of creativity seems to be what made her a no brainer to be the face of the new label.
The Wednesday star expressed her enthusiasm for the opportunity in a formal statement. “My love for adidas is one that goes back years. It’s always had such a presence in sport, music and culture and continues to be an innovator in so many ways” she said. “Growing up for me it always had to be adidas sneakers and tees as the go-to, to this day so much of my wardrobe is made up of the iconic three stripes. I feel so honored to become a part of this legendary family of changemakers and be the face of its all-new label. Can’t wait to show you guys.”
Brian Grevy, adidas Executive Board Member, made it clear the apparel giant is ecstatic to her representing the three stripes. “At adidas, we are constantly looking at ways we can push the boundaries in both sport and culture, which is why it’s so exciting that we can announce Jenna Ortega has joined us, to launch our first new label in 50 years. A progressive and passionate next generation pioneer that is making waves across the globe, her fresh and creative way of thinking is what we, as a brand, found ourselves on and continue to be inspired by. We can’t wait to unveil what’s to come from this special partnership, very soon!”
Photo: adidas
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