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Rev. Jamal Bryant made a public declaration to boycott Target due to its shift in DEI policies assumed to be in response to the Trump-Harris administration’s stances. Rev. Jamal Bryant is urging that the Target boycott take place for 40 days in conjunction with the holy lenten season period, which began on March 5 and extends into April.
As spotted on Newsweek, Rev. Jamal Bryant, Senior Pastor of the New Birth Missionary Baptist Church in Dekalb County, Ga., joined forces with the Black Chamber of Commerce and OurMoneyUnited.com to launch the Target Fast. A quick scan of the website for the organized boycott effectively explains the aims of the 40-day ban from shopping at the major retail giant.
From Target Fast: (click to learn more)
This Lent, we will begin a corporate fast, starting with Target, as a spiritual act of resistance. Just as Jesus overturned the tables in the temple, challenging the exploitation and hypocrisy of his day, we too must disrupt business as usual. Fasting is not just about what we abstain from—it is about what we embrace. By redirecting our resources toward businesses that uphold justice, we embody our commitment to God’s vision of equity and love in action.
This is a fast for accountability. A fast for justice. A fast for a future where corporations do not bow to pressure at the expense of marginalized communities. As we journey through these 40 days, let us pray, reflect, and act—knowing that our collective sacrifice can bring about transformation.
The company has already faced backlash for its rollback of DEI policies, reporting lower than normal earnings totals since making the announcement. The effort from Bryant and the other organizing bodies could extend toward other entities and will assess data collected during the fast, which will end on April 17.
Participants are asked to use the Voter Wallet tool to find Black businesses to support in place of any retailers named in the economic fast.
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Photo: Anadolu / Getty
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Source: Anadolu / Getty
A nationwide economic boycott of Target has led to a significant decline in its valuation, with another extended boycott set to begin.
According to reports, a one-day economic blackout held last week (reportedly initiated by the Peoples Union USA group) had a strong impact on Target’s earnings, just as the big box chain is facing another extended boycott of its stores. The data revealed that Target saw an 11% drop in customer traffic in its stores last Friday (Feb. 28), and a 9% drop in visitors from 5.2 million to 4.7 million through its website. Their dedicated app also saw a significant decline, going down 14% from 4.2 million to 3.5 million when compared to figures from Feb. 14.
The findings come weeks after Target’s announcement at the end of January that it had come to the end of a three-year program that focused on building Black careers at the company as well as promoting Black-owned businesses and improving the experiences of Black shoppers. The program was started by the Minneapolis-based retail chain in the wake of the murder of George Floyd by officers from that city in 2020. Target also announced that it would roll back other diversity, equity, and inclusion (DEI) goals set for that three-year cycle, leading to backlash from the public.
The chain acknowledged a “small decline” in revenue in February but didn’t acknowledge the one-day blackout, instead projecting that there was “meaningful year-over-year profit pressure in its first quarter relative to the remainder of the year” relative to ongoing consumer uncertainty in combination with the current tariff wars enacted by President Donald Trump. Target’s full-year revenues saw a drop from $107.4 billion in 2023 to $106.6 billion in 2024. Notably, their stock valuation dropped 13% from $135.21 to $117.14 a share.
A new boycott is set to begin Wednesday (March 5), initiated by Atlanta-based pastor Dr. Jamal Bryant of the New Birth Baptist Church. The “fast” will take place over the 40 days of the Lent season. “Black people spend on average $12 million a day in Target, so with that large of a consumption pie, we need to be treated with a great decibel of respect,” Dr. Bryant said in an interview, noting that 50,000 people had signed an online petition stating they’d participate.
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Source: Anadolu / Getty
Supporters of Donald Trump have called for a boycott of New York City online, prompting other social media users to openly mock them.In the wake of former President Donald Trump being found guilty in his “hush money” trial supporters have called for a boycott of New York City, where the trial was held. The calls began right after the verdict was announced, which saw Trump being found guilty on 34 counts of falsifying business records to hide a payment made to adult film star Stormy Daniels before the 2016 presidential election. Right-wing pundit Tim Pool declared “Truckers should boycott New York” in a post on X, formerly Twitter, referring to the trucker convoys that sprung up after the 2020 presidential election that Trump lost to current President Joe Biden.
Pool’s statement was met with agreement by others on social media who felt it shouldn’t just be the truckers, but everyone upset over the verdict. It was a repeat of a call made on social media back in February after New York State Supreme Court Justice Arthur Engoron found in favor of New York State Attorney General Letitia James, who had brought a landmark civil fraud case against Donald Trump and the Trump Organization. The ruling dictated that Trump was to pay more than $450 million for fraud.
The threats to boycott New York City were met with a massive wave of derision by social media users, who poked fun at how thin-skinned Trump supporters were. Some even declared that the absence of those who aligned themselves with Trump and the GOP would only benefit the city, with one user reflecting on how they behaved when the Republican National Convention was held in New York City in 2004, expressing amazement that they didn’t understand tipping their servers in restaurants.
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