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Billboard Women in Music 2025
At this year’s Billboard Women in Music event, the Impact Award was presented by Bose, with music star Tyla as the recipient. The South African singer and songwriter was honored for her profound influence on the music industry, particularly for her role in spreading amapiano to global audiences.
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The “Water” singer’s recognition at the event followed the footsteps of previous Impact Award honorees such as Solange Knowles, Alicia Keys, Jessie Reyez, H.E.R., Becky G and Young Miko.
When accepting the award, she said, “In life, we all have a chance to pour into one another, whether it be something you say, a performance, a dance move — literally anything. We all have that chance, and you never know what might ignite in somebody and what that person will pass on to another.”
During the ceremony, Tyla also wowed the crowd with a live performance of her hit single “Push 2 Start.” The track has seen massive success, having topped the Billboard U.S. Afrobeats Songs chart for an impressive 14 weeks. It also reached No. 2 on the World Digital Song Sales chart, further solidifying her position as one of the most exciting emerging artists in the international music scene.
In addition to Tyla’s celebration, the event also saw singer-songwriter Griff catch the attention of attendees as she wore a custom pair of Bose Ultra Open Earbuds designed by renowned jeweler Maggi Simpkins. Last year, Simpkins crafted a similar pair for Kenzie Ziegler, and this year, Griff’s earbuds were created with 14k solid yellow gold and a mix of natural and lab-grown diamonds totaling 2.18 carats. These pieces reflected the unique artistry of both Simpkins and Bose’s commitment to blending technology with style.
Griff took a moment on the red carpet to speak with Billboard News’ Rania Aniftos and social media personality Jazzy about her music and the custom earbuds, shedding light on her career and the creative process behind her sound.
As Tyla and Griff continue to make their mark on the industry, this year’s Billboard Women in Music ceremony highlighted the ever-growing influence of young female artists, the continued rise of amapiano, and the way music continues to serve as a vehicle for change and connection across the globe.

Billboard and Bose honored PinkPantheress with the Producer of the Year award at Billboard Women in Music 2024. Before the event, Kenzie Ziegler showed off her custom pair of Bose Ultra Open Earbuds designed by Maggie Simpkins. Rania Aniftos:PinkPantheress received the Producer of the Year Award presented by Bose at Billboard Woman in Music. Since […]
PinkPantheress accepts the Producer of the Year award at Billboard Women In Music 2024.PinkPantheress:Hi. To show my appreciation for this award, I think it’s important to mention my roots as a producer. I was at university in a dorm room — oh, my hearts beating really quickly — when I decided there was no way graduating university was going to make me happy in the long run. But I was simultaneously too shy to admit that I wanted to be a musician. Because of this, I had to make music in private and not tell anyone.
For my first year as an artist, I was anonymous. I never thought I’d be recognized as a producer, because I didn’t think I was really producing anything because I was writing and singing over drum and bass and jungle beats that were already known in great length in the U.K. Only as my music started to develop did I think of adding my own drums, my own keys, until I was making some beats from scratch. That’s when I finally felt comfortable calling myself a producer.
Oh, girl. OK, sorry, this is the last bit. It’s painful for all of us. Oh, God. Stop, guys, stop! Please! I’m shaking.
OK, as a woman of color in electronic music, specifically two-step, drum and bass, it’s taken a lot for the genre to be recognized on a wider scale. A lot of people didn’t expect me to look the way I did making the music I was making. And nobody, even now, people don’t want to take my music seriously, but I’m just happy that I have the opportunity to be recognized in this specific field by the Billboard Women in Music Awards.
I watched Rosalia get this last year and that’s my queen. So I’m just … and as much as this is an event for the women, the girlies tonight, I do need to give a shout-out to Mura Masa, who guided me with my musical direction and who deserves to be recognized for his influence through my music and to his own, so thank you everybody here!Watch the full video above!
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