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black friday

All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
Cyber Weekend: a time for relaxing and discount shopping. With Black Friday officially behind us and Cyber Monday on the way, the holiday weekend is perfect for scoring last-chance deals on holiday gifts, stocking stuffers and other things that might be on your list, such as Christmas decorations, cookware, bakeware, and winter essentials like cozy sweaters, coats, hats and scarves.

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For music lovers, Cyber Weekend is a chance to save as much as 50% off tech essentials such as headphones, record players, speakers and other electronics to upgrade your sound system for holiday parties, streaming Christmas movies or enjoying your favorite Christmas playlist.

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Shopping for new shoes? You can save 30% off at Skechers, up to 90% off at Nike and up to 70% off at Adidas. For winter clothes and other fashion essentials, the sales at ASOS, Nordstrom, Bloomingdale’s, Kohl’s and Macy’s offer up to 60% off select items.

Electronics reign among the most-shopped-for items during Black Friday and Cyber Monday, but frugal shoppers can find doorbuster deals on everything from clothes and makeup to furniture. Most retailers have extended their Black Friday sales into the weekend, including Urban Outfitters, Ulta Beauty, Dyson, Coach, Carhartt, Purple Mattress, The North Face, QVC and the big three: Amazon, Target and Walmart.

If you’re the type of shopper who loves a bargain, Cyber Weekend is your time to shine. See below for a collection of 20 deals to shop over Cyber Weekend.

Nike

Nike Air Max 90 Premium Men’s Sneaker

$98 (with code BFRIDAY)

$140

30% off

Amazon

Apple AirPods Max Wireless Over-Ear Headphones for iPhone – Sky Blue

$399.00

$549.00

27% off

Adidas

Adidas Men’s Z.N.E. Hoodie

$40

$100

60% off

Away

Away The Outdoor Duffle, 55L

$85

$170

50% off

Skechers

Skechers SKX Float

$98

$140

30% off

Walmart

Apple Watch SE (2nd Gen)

$149

$249

40% off

Walmart

Beats Solo 3 Headphones

$89

$159

44% off

Walmart

Vizio 75″ Class 4K UHD LED TV

$478

$598

20% off

Walmart

Bose Soundlink Speaker

$69

$119

42% off

Amazon

All-new Amazon Echo Spot (2024 release), Smart alarm clock with vibrant sound + Alexa, Ocean Blue

$44.99

$79.99

44% off

Lego

Lego Endgame Final Battle

$59.99

$99.99

40% off

Adidas

Adidas VL Court 3.0 Shoes

$57

$75

24% off

Purple Mattress

Purple Restore Hybrid Mattress

$1,994

$2,399

17% off

Zappos

Koolaburra by UGG Victoria Mini Boot

$64.99

$89.99

28% off

Walmart

Fitfort Makeup Mirror Vanity Mirror with Lights and Magnification

Macy’s

MAC Studio Fix Powder Plus Foundation

$30.80

$44

30% off

Amazon

SOL DE JANEIRO Ultimate Body Cream Bundle, Visibly Tighten, Brighten & Plump, Amazon Exclusive

$99.00

$144.00

31% off

Amazon

amika dream routine overnight hydrating hair mask, 100ml

$25.60

$32.00

20% off

Kiehl’s

Kiehl’s Since 1951 Calendula Herbal-Extract Alcohol-Free Toner

The North Face

The North Face Men’s ThermoBall Hoodie 2.0

$175

$250

30% off

For more Cyber Week deals, check out the best sales on earbuds, gaming chairs, makeup and skincare products. And for gift options, read our Shop 100 gift guide.

All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
It’s officially Black Friday! If you’re just now getting around to checking out the annual deal, there’s a lot of ground to cover. Although Black Friday deals launched a bit early this year, many shoppers have been waiting for Thanksgiving weekend to get their hands on some of the year’s deepest discounts. From seasonal and giftable clothes, shoes, electronics and other must-buy products, Black Friday savings are in full force.

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To save you the time of digging through multiple sales, we’ve rounded up a list of the Black Friday deals that are actually worth shopping with savings of up to 75% off.

Trending on Billboard

Find deals from major retailers such as Amazon, Walmart, QVC, Best Buy, Coach, Dr. Marten, AT&T, Abercrombie & Fitch, Savage x Fenty and plenty of other top shops, including celeb-loved brands.

See below for a list of 20 Black Friday deals for 2024.

Dr Marten – Shopping for a new pair of Docs? Save up to 40% off select styles during Dr Martens’ Black Friday. The limited sale ends today (Nov. 29).

Nike – Enjoy up to 60% off select styles and an additional 30% off with code: BFRIDAY.

Coach – Shop select Coach bags for $199! The Black Friday sale includes the Emmy Saddle Bag 23, Eve Shoulder Bag, Heart Crossbody Bag and the Willow Signature Bucket Bag.

Savage x Fenty – Rihanna’s Savage x Fenty is offering 75% off for new reward members.

Fenty Beauty – Save 25% off sitewide during Fenty Beauty’s Cyber Week sale.

Calvin Klein – Save 50% off sitewide, 30% off underwear, and an extra 60% off sales items, plus an extra 25% off your order.

Amazon – Save up to 70% off millions of items at Amazon.  

AT&T – AT&T’s deals include up to $1,000 off the new iPhone 16 Pro Max and the Samsung Galaxy 24.

Adrian Landau – Save 30% off sitewide while supplies last.

Walmart – Save up to 70% off for Black Friday and Cyber Monday.

Crocs – Save up to 60% off select styles.

Quince — Save up to 50% off clothing, jewelry, luggage and more.

Our Place — Save up to 40% off sitewide.

Purple Mattress – Save up to $1,500 off a Purple mattress and base.   

Stanley1913 — Save 25% off Iceflow Flip Straw Tumblers and 40% off the Iceflow Bottle with Cap + Carry Lid with code DOTD40.

Sephora – Save up to 30% off NARS, Dyson, Sephora, Collection, Glossier and more at Sephora.

Ulta – Save up to 50% off select items, including M.A.C, NYX, Tarte and IT Cosmetics.

Kendra Scott – Save up to 40% off during the “Yellow Friday” sale running through Monday, Dec. 2. Enjoy 30% off fashion items and 25% off all other accessories.

Nordstrom – Save up to 60% off clothes, shoes, beauty and other items.

Check below for a selection of 24 of the best Black Friday deals to snag before the day ends.

Last Call! 24 Black Friday Deals You Still Have Time to Shop

Amazon

JBL Authentics 200 – Retro Style Smart Home Speaker with Built in Wi-Fi

$199.95

$349.95

43% off

Nike

Nike Sportswear Club FleecePullover Hoodie

$45

$65

31% off

Coach

Coach Eve Shoulder Bag

$199

$395

50% off

Walmart

Lenovo LOQ 15.6″ FHD 144Hz Gaming Laptop

$599.98

$1,199

50% off

Dr Martens

Dr Martens 1460 Women’s Patent Leather Lace Up Boots

$102

$170

40% off

Abercrombie

Abercrombie & Fitch Twill Workwear Jacket

$82.50

$110

25% off

Best Buy

Sony PlayStation 5 Slim Console Digital Edition – NBA 2K25 Bundle 

$374.99

$499.99

25% off

AT&T

iPhone 16 Pro Max

$5.56/month (with trade-in)

$33.34/month

83% off

Crocs

Crocs Siren Glob (available in Bone, Black and Pink Crush)

$30

$74.99

60% off

Kate Spade Outlet

Lucy Spade Flower Medium L-zip Wristlet

$35

$139

75% off

Purple Mattress

Purple Mattress

$1,234

$1,499

18% off

Lululemon

Lululemon Base Pace High Rise Tight 25″

$65

$95

32% off

Under Armour

Men’s UA Phantom 4 Shoes (30% off with code: UAHOLIDAY)

$84

$120

30% off

QVC

Bose Solo Series II Bluetooth Soundbar

$144.98

$199

27% off

Amazon

Paris Hilton That’s HOT Pink Oven Mitt Set, Heat Resistant Pot Holders Featuring Non-Slip Textured Silicone Grips, 2-Piece Set, Pink

$9.99

$14.99

33% off

Walmart

Baby Trend Venture 4-Wheel Stroller Travel System – Desert Grey – Grey

$99

$169

41% off

Le Creuset

Le Creuset Signature Round Oven

$279.99

$430

35% off

$279.95

$430

35% off

Amazon

Google Pixel Tablet – Android Tablet with 11-Inch Screen and Extra-Long Battery Life – Hazel – 8 GB RAM – 128 GB

$279.00

$399.00

30% off

Amazon

Sony WH-1000XM4 Wireless Premium Noise Canceling Overhead Headphones

$198.00

$348.00

43% off

Walmart

Vivitar Popnap Digital Camera, Green, 16X Zoom, 1080p, Micro SD, Single Pack

$19

$29.83

36% off

Amazon

Charmast 10000mAh Wired Portable Charger, 20W Fast Charging Slim Power Bank with Removable Cable for iPhone & Android

$13.99

$35.99

61% off

Amazon

MARTHA STEWART Eastwalk 14 Piece High Carbon Stainless Steel Cutlery Kitchen Knife Block Set

$41.99

$59.99

30% off

Walmart

KitchenAid 5.5 Quart Bowl Lift Stand Mixer, Contour Silver

$279

$449.99

38% off

Adrienne Landau

Adrienne Landau Snow Leopard Faux Fur Jacket

$34

$119

71% off

For more seasonal savings, see our roundup of Black Friday TV deals starting at $60, sales on arcade cabinets and beauty deals you won’t want to pass up.

All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
Jessica Simpson’s cozy wear is a perfect fit for holiday gifts, or for stocking up on seasonal wear. The latest drop from her top-selling fashion line includes plush jackets and other cozy wear to welcome the wintery season in style — without breaking your budget.

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The bestselling collection features affordable jackets, tops, jeans, boots, bags, shorts, dresses, skirts and more, have been topping the Walmart‘s bestsellers list for months. What’s even better than shopping Simpson’s clothing line? Select items are on sale for Black Friday including the faux fur puffer coat marked down to $44. 99 — saving you a whopping $180 (80%) off the list price.

Walmart

black friday deal

Jessica Simpson Puffer Coat For Women – Quilted Winter Coat w/ Faux Fur Hood

The quilted, zip-up coat features a faux fur hood, a drawstring waist with roomy front pockets and available in six colors including black, cognac, dusty pink, tan, ice grey and navy. The coat is almost out of stock, though you should be able to find select colors in sizes ranging from S-L.

Trending on Billboard

Shopping for a different style? Grab the Jessica Simpson Women’s Winter Coat — currently on sale for $59.99. The double-breasted sherpa peacoat is available in black, cognac, dusty pink, black/white and beige/black (sizes S-XL).

Walmart

black friday deal

Jessica Simpson Women’s Winter Coat – Full Length Double Breasted Sherpa Fleece Peacoat

Black Friday is one of the biggest shopping days of the year, and Walmart is front in line with epic rollbacks on holiday gifts and winter essentials.

From Nov. 25-Dec. 1, Walmart shoppers can save up to 70% on Black Friday and Cyber Weekend discounts in fashion, electronics, beauty and other departments. If you happen to miss Black Friday, you’ll have a couple more chances to save throughout the holiday weekend.

Walmart’s Cyber Monday sale starts on Dec. 2. Walmart+ members can shop the sale early to get first dibs on closeout deals before they’re gone for good.   

Swifities were out in full force on Black Friday.
On Friday (Nov. 29), Taylor Swift‘s devoted fanbase flooded many of Target’s nearly 2,000 stores across the nation, eager to grab exclusive merchandise.

This year, the retail giant teamed up with the 34-year-old pop star to offer a range of special items, including a Black Friday-exclusive version of The Tortured Poets Department: The Anthology on vinyl and CD, as well as Swift’s official The Eras Tour book.

“Ok shopping in target was so enjoyable today! ONLY Taylor swift music played the entire time, plenty of books, nice people. I talked to some sweet swifties. Successful Black Friday!!” one fan wrote on X (formerly Twitter).

Another Swiftie posted on X that around 100 fans were already in line at their local Target in Southern California by 5:45 a.m. on Black Friday.

Trending on Billboard

Meanwhile, fans in the Midwest braved freezing temperatures, waiting for hours to score some of the exclusive merch. “Yeah, it’s really cold but we’re here to get Taylor Swift’s tour book and her latest vinyl drop,” a 31-year old Swift fan said while waiting outside a Target in Chicago, Reuters reports.

The 35-track album, featuring four bonus acoustic tracks, was available for the first time on vinyl ($59.99) and CD ($17.99) on Black Friday. Shoppers could find it in Target stores starting Nov. 29, with availability on Target.com on Nov. 30.

Previously, The Tortured Poets Department: The Anthology was only offered as a digital release.

The Official Taylor Swift | The Eras Tour Book ($39.99) was also available in Target stores on Nov. 29, and can be ordered online at Target.com beginning Nov. 30. This 256-page hardcover book includes personal reflections from Swift, along with more than 500 images, including never-before-seen performance shots, rehearsal photos and behind-the-scenes moments from the tour.

“Here is the official retrospective of the most wondrous tour of my life, my beloved Eras Tour,” Swift said in a previous statement about the tour, which has spanned five continents and over 100 shows. “Thank you to the fans who came to these shows. You were the ones who made The Eras Tour what it became.”

The “I Can Do It With A Broken Heart” singer recently wrapped up a six-night run at Toronto’s Rogers Centre and will conclude her blockbuster The Eras Tour with a three-night stint at Vancouver’s BC Place from Dec. 6-8.

All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
Football and shopping: Black Friday is finally here! The Kansas City Chiefs will host the Las Vegas Raiders for the second-annual Black Friday game streaming live on Prime Video on Friday (Nov. 29).

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The post-Thanksgiving matchup will feature Black Friday deals that viewers can shop while watching the game including toys, tech and more from brands such as LEGO, Google, Ralph Lauren fragrances and Amazon devices. The in-game deals include custom NFL merch from the wives and girlfriends of NFL players (WAGS) and influencers such as Olivia Culpo, Tayshia Addams, Rachel Crosby, Brittany Mahomes and Darcy McQueeny.

Keep reading for details on how to watch today’s Black Friday game.

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Black Friday Game Livestream: How to Watch from Any Device

Prime Video‘s coverage of the Black Friday game starts 1:30 p.m. ET/10:30 a.m. PT. The coverage will include an extended pregame show celebrating football, food and shopping.

The Chiefs vs. Raiders game kicks off at 3 p.m. ET/12 p.m. PT at Arrowhead Stadium in Kansas City, Mo.

Want to watch the Black Friday game for free? Sign up for a free free trial to Amazon Prime here to get access to Prime Video.

Prime members get access to Prime Video and tons of other benefits including exclusive deals, free Grubhub+, Amazon Music, Prime Reading, Amazon Photos and Prime Gaming. Prime memberships start at $6.99/month for students, young adults and qualifying governments assistance recipients. If you don’t qualify for the 50% off deal, you can join Prime for just $14.99 per month or $134 per year.

Traveling for the holidays? You can stream the Raiders vs. Chiefs and other Prime Video content on a smart TV, computer, tablet or another compatible devices via the Prime Video app.

Prime Video’s library of exclusive programs includes Cross, The Boys, Cruel Intentions, Megan Thee Stallion: In Her Words, Invincible, Coach Prime, The Money Game: LSU, Riches, Them, Wheel of Time, and sports such as Thursday Night Football, boxing, basketball and soccer.

Read on to find out more about Black Friday deals.   

How to Score Black Friday Deals During the Chiefs vs. Raiders Game

Viewers can scan the QR code on their TVs to shop Amazon Black Friday deals during the Chiefs vs. Raiders game.

Save up to 35% off Lego, Magna-Tiles and Playmobi for Black Friday. Up to 55% off Amazon devices, up to 50% off Ralph Lauren fragrances, up to 50% off YETI tumblers, up to 20% off Ray-Ban Meta Smart Glasses, up to 20% off designer fashion and beauty, up to 29% off Microsoft Surface Copilot+ PC, along with major discounts on select Google Pixel 9 Phones, Tablets and other tech must-haves.

Additionally, football fans can shop licensed NFL merch such as the Brittany Mahomes x Kansas City Chiefs NFL 4x Champions FOCO Premium T-Shirt, Olivia Culpo x NFL Go Sports In It to Win It FOCO Premium T-Shirt, FOCO Women’s Olivia Culpo x San Francisco 49ers Winning Play Windbreaker Jacket, Tayshia Adams x Las Vegas Raiders NFL FOCO Premium T-Shirt, Tayshia Adams x NFL Game Day Social Club FOCO Premium T-Shirt, Rachel Crosby x Las Vegas Welcome to Vegas FOCO Premium T-Shirt and the Darcy x McQueeny x Los Angeles Rams NFL FOCO Premium T-Shirt.

Amazon’s Black Friday week will feature must-shop deals dropping daily including up to 50% off select Amazon Haul items and up to 50% off on Christmas wreaths, wrapping paper ornaments and other holiday essentials. Plus, holiday pajamas for the family starting at $6 and stocking stuffers under $10. 

11/27/2024

Fight the food coma and go on the hunt for treasures from Rage Against the Machine, Olivia Rodrigo and more!

11/27/2024

All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
The sooner you start Black Friday shopping, the better chance you have of snagging the deepest discounts on big ticket items like TVs before they got out of stock.

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Because there are so many Black Friday deals to comb through, and many of them start before Thanksgiving, we looked online to find some of the best Black Friday sales on smart TVs at Amazon, Walmart and Best Buy.

Currently, Amazon is offering up to 70% off for Black Friday week, which ends on Dec. 2. Walmart’s Black Friday sale started on Monday (Nov. 25) with up to 70% off thousands of items and Best Buy’s sale features up to 50% off electronics and top appliances.

Trending on Billboard

See below for a few of the best Black Friday TV deals starting at just $59.99.

Amazon

Hot Deal!

INSIGNIA 32-inch Class F20 Series Smart HD 720p Fire TV with Alexa Voice Remote

$69.99

$129.99

46% off

Starting with the best deal of the day! Get an Insignia 32-inch smart TV for $69.99, or a 24-inch TV for $59.99, at Amazon.

Insignia’s 32-inch class F20 TV is a decent television for the price as Amazon has it marked down to $59.99 for the 24-inch TV, and just $10 more for the 32-inch television. The TV features 720p resolution for streaming movies, episodes of your favorite shows, sports and other entertainment, in addition to gaming. And there’s an Alexa remote, which means you can use your voice to control the TV.

If you’re looking for a no-frills, smart TV for casual viewing or for a child’s room, Insignia is a good choice. I’ve owned one of these TVs for a few years and it’s held up longer than I expected — it’s a good second TV in a multi-TV home and fits just fine in a bedroom, den, office or living room. Insignia’s smart TV lets you access millions of movies and episodes of your favorite TV series and more on Netflix, Apple TV+, Hulu, Paramount+, Starz, DirecTV, Prime Video and other streaming platforms.

Keep reading for more discounts on smart TVs.

Walmart

TCL 43” Class Q5 (43Q51BR) 4K UHD HDR QLED Smart TV with Roku TV

$178

$248

28% off

Need a larger display? TLC 42-inch TV is just right.

TCL is already an affordable brand, but the price drops even lower for Black Friday. Save $70 on this 43-Inch 4K UHD HDR QLED Roku Smart TV at Walmart.

Walmart

Hisense 85″ Class R6 Series 4K UHD Roku Smart TV (2024 Model)

$548

$798

31% off

If you’re willing to go even bigger, there’s an 85-inch TV on sale for under $250 at Walmart.

The Roku TV has enough surface room to make you feel like you’re in a mini theater while streaming movies, sports and TV shows. The TV also features three, high-speed HDMI inputs and Game Mode to enhance your gaming experience.

Amazon

TOSHIBA 65-inch Class C350 Series LED 4K UHD Smart Fire TV with Alexa Voice Remote (2023 Model)

$339.99

$419.99

19% off

Save $80 off this Toshiba 65-inch Class 350 TV at Amazon and Best Buy.

Toshiba’s Class 350 TV is available in sizes ranging from 43 to 75 inches. It features a 4K resolution with an LED display and built-in voice control via Amazon Alexa.

Best Buy’s Black Friday and Cyber Monday sales offers up to 50% off gift options and top brands. The Cyber Monday sale will be held from Sunday, Dec. 1 until Monday, Dec. 2.

For more sale recommendations, check out the best early Black Friday sales to shop, streaming discounts and deals on PlayStation 5.

All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
There’s no need to wait until Black Friday to get deep discounts on wireless earbuds. Retailers from across the web just dropped their best deals a few days before the biggest shopping event of the year.

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We rounded up the best early Black Friday deals on all sorts of wireless earbuds. You can save up to a whopping 60% on earbuds from Apple, Bose, Sony and more to listen to your favorite music and podcasts on-the-go.

Since most of these deals are from Amazon, you’ll get items shipped to you in less than two days for free if you’re an Amazon Prime member. Otherwise, your cart has to be more than $35 to get free shipping.

Trending on Billboard

Not a member? Sign up for a 30-day free trial to take advantage of all that Amazon Prime has to offer, including access to Prime Video, Prime Gaming and Amazon Photos; free shipping in less than two days with Prime Delivery; in-store discounts at Whole Foods Market; access to exclusive shopping events — such as Prime Day and Black Friday — and much more. Learn more about Amazon Prime here.

In addition, early Black Friday earbuds deals are available at Walmart and Target. Scroll down and check out our picks for the best early Black Friday earbuds deals, below:

JLab

Early Black Friday Earbuds Deals

JLab Go Air Pop

$9.88

$24.88

60% off

Beats by Dre

Early Black Friday Earbuds Deals

Beats Studio Buds

$79.99

$149.95

47% off

Apple

Early Black Friday Earbuds Deals

Apple AirPods Pro

$153.99

$249.99

38% off

JBL

Early Black Friday Earbuds Deals

JBL Tune Buds

$49.95

$83.99

41% off

Bose

Early Black Friday Earbuds Deals

Bose QuietComfort Ultra Wireless Earbuds

$229

$299

23% off

Sony

Early Black Friday Earbuds Deals

Sony WF-1000XM5 Wireless Earbuds

$228

$299.99

24% off

Sony

Early Black Friday Earbuds Deals

Sony LinkBuds Open

$178

$199.99

11% off

SoundPEATS

Early Black Friday Earbuds Deals

SoundPEATS True Wireless Earbuds

$38.39

$47.89

20% off

Skullcandy

Early Black Friday Earbuds Deals

Skullcandy EcoBuds

$23.49

$39.99

41% off

Jabra

Early Black Friday Earbuds Deals

Jabra Elite 10

$149.99

$249.99

40% off

Panasonic

Early Black Friday Earbuds Deals

Panasonic Technics Premium Hi-Fi

$197.99

$297.99

34% off

Sony

Early Black Friday Earbuds Deals

Sony PlayStation Pulse Explore

$169.99

$199.99

15% off

Bang & Olufsen

Early Black Friday Earbuds Deals

Bang & Olufsen Beoplay EX

$279

$399

30% off

When shopping online, you’ll want to factor in shipping deadlines so that your gift gets delivered in time. Christmas falls on Wednesday, Dec. 25, so it’s best to get your gifts shipped as soon as possible, or at least by Dec. 18-19, which is the delivery deadline for most online retailers — like Amazon, Walmart and Target.

Want more? Shop the best early Black Friday wireless earbuds deals on Amazon, below.

For more product recommendations, check out our roundups of the best Xbox deals, studio headphones and Nintendo Switch accessories.

HipHopWired Featured Video

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Source: Google / Black Owned Friday
Google’s Black-Owned Friday continues spotlighting Black-owned businesses nationwide on America’s favorite shopping holiday.
Black-Owned Friday is back for its fifth iteration and is sticking to the same formula of using the biggest Black celebrities and influencers to help spread the word about fantastic Black-owned businesses.

Last year, Keke Palmer did a clever cover of Crystal Water’s iconic record “Pure Love,” joining other big names like Ludacris, Normani, T-Pain, and Flo Milli, who were involved in previous years.
This year, Google has tapped one of Hip-Hop’s hottest acts in GloRilla, social media superstar and current Google Pixel hypeman Druski, and YouTuber and entrepreneur Jayda Cheaves to help launch the 5th annual Black-Owned Friday shopping initiative from Google.
Source: Google / Black Owned Friday
The trio stars in “A Day of Black-owned Shopping with Druski, Glorilla, and Jayda Cheaves’ film directed by Rodney Lucas, highlighting Black-owned businesses and products featured in this year’s Black-Owned Friday” initiative.
In the short film, Druski, GloRilla, and Jayda Cheaves visit three Black-Owned businesses: Royal Crown Barbershop, Wadada Health Market and Juice Bar, and The Wellness Spot.

Druski, GloRilla & Director Rodney Lucas On The Importance of Black-Owned Friday
“As an artist, I’m all about representing where I come from and supporting my community, “GloRilla begins. “Partnering with Google for Black-owned Friday is my way of showing love to Black entrepreneurs who are out here making big moves. Supporting Black-owned businesses is more than a moment—it’s a movement, it’s how we grow, and I’m proud to be a part of it.”
Source: Google / Black-Owned Friday

Druski adds, “I enjoyed working with Google on Black-Owned Friday because it’s all about celebrating the greatness in our communities. I’m a comedian, but this is serious business—spotlighting Black entrepreneurs and showing the power of supporting our own. It’s a cool way to remind folks that every choice we make can uplift the culture, and I’m here for that…plus who doesn’t love a good smoothie, shape-up, and yoga session? I’m more flexible than meets the eye (laughing emoji).”
Source: Google / Black-Owned Friday
“Working with the Google Team on Black-Owned Friday spoke directly to the soul of who I am as a Director and the level of care, support, and vibrations of Black joy that carry our communities,” Rodney Lucas begins. “At age 7, my first job was sweeping floors in one of the longest-standing Black-Owned record shops on the South Side of Chicago. That experience built the foundation of everything I am today. Our fillm gave me the opportunity to re ect, honor, and deliver a cinematic love letter to every Black-Owned business that helped propel my dreams. Black-Owned Friday is a moment to celebrate Black-owned businesses’ service, craftsmanship, and legacy worldwide, and I am grateful for the opportunity to add a chapter to this empowering and unifying campaign.”
Source: Google / Black-Owned Friday
More Details About Black-Owned Friday
Right now, you can visit the landing page for Black-Owned Friday to see more videos supporting Black-owned businesses and add your own to highlight a local Black-owned business in your community. You can also check out a blog post from Dr. Valaurie Lee Bridges, owner of the Wellness Spot in Atlanta, Georgia. If you’re a business owner, you can also learn more about resources like Google’s Black-owned business attribute and the ByBlack Platform powered by the U.S. Black Chambers, Inc., to help people find your company on Black-owned Friday and beyond.

Hit the gallery below for a complete list of businesses and products participating in the initiative.

1. EssenceTree

EssenceTree Holistic Life is a lifestyle brand that celebrates organic beauty and inspired living, the passions of its founder Charmaine Gibbs-West. Created as a platform for empowerment, the Atlanta, GA based company consists of luxurious handcrafted beauty products, transformative wellness services and entrepreneurial education. 
Established in 2005 on her husband’s family farm, EssenceTree started as a therapeutic hobby.  After transitioning from a fast-paced Wall Street career in New York, Charmaine moved south to Tennessee and embraced a simpler, more sacred life. 
 A student of various healing therapies, Charmaine found herself experimenting with homemade concoctions, artfully infusing practices of aromatherapy, herbalism and intention into her original recipes. Themes which were noticeably absent in the beauty industry.
Even now, EssenceTree’s creations are still original works of art, blended with the finest natural ingredients and healing intent. 

2. Marlie Mahogany

Marlie Mahogany started off as a shampoo girl in a doobie shop in Newark, NJ at the age of 14. She quickly became a specialist in hair maintenance, often taking care of the hair of family, friends and community members. After coming to Atlanta, Marlie went to school for dental assisting and quickly realized that her passion for doing hair was still calling her. Soon she began working for a celebrity hairstylist and learned a lot about the hair industry. Marlie was offered as position as a natural hairstylist at Royal Crown Barbershop in West End Atlanta where she worked for 6 years. Now she works full-time in her own hair studio, offering dedicated services and essential products to the natural hair community. 

3. Natural Beauty Organics

My name is Cat Belle. My daughter, Saharah, and I were inspired to create this hair care line because we are natural hair care professionals and lovers of a holistic lifestyle.  Natural Beauty Organics was created with specific goals in mind.

To have a hair care product that really, really works on textured hair. 
To assist hair growth using herbs and essential oils that promote an overall healthy scalp. 
To educate and empower women worldwide, about natural hair.  

We use all natural ingredients, like hemp seed oil and avocado oil, both rich in omega 3 fatty acids that your hair loves. Combined, we have over 25 years of experience with natural hair.  We love cultivating a space for women that choose to have relaxer free hair. We allow the narrative of  Natural Hair and Loving Natural Hair to unfold here at Natural Beauty Organics.

4. The Royal Crown Barbershop

Source:The Royal Crown Barbershop
Ehl-Ahd, Royal Crown Barber Shop
“As a proud business owner serving the West End for 25 years, Royal Crown Barber Shop has been about more than just haircuts – it’s about building a community with my customers. Partnering with Google for Black-owned Friday lets me share that legacy and encourage everyone to support Black-owned businesses every day.”

5. Wada Healthy Market & Juice Bar

Jeanee Sellers, Wadada Healthy Market & Juice Bar
“Being part of Google’s Black-owned Friday campaign was an amazing opportunity! After years of serving our community at Wadada, I’ve witnessed firsthand how Black-owned businesses empower and uplift our community. I was proud to share my story and emphasize the importance of intentionally supporting and shopping with Black-owned businesses.”

6. The Wellness Spot

The Wellness Spot is an upscale fitness, day spa and private events destination in the heart of Historic College Park, GA. We deliver a total well-being experience. Whether you need to slip into an hour of calm or challenge yourself in a full-body sweat session. Our promise to you is a visit defined by quality, courtesy, comfort and respect. Learn more about The Wellness Spot journey.

7. Pretty Thuggish

Pretty Thuggish celebrates female empowerment through individuality, courage and power, embracing not only a pretty exterior, but also a “thuggish” interior. Pretty Thuggish has the essence of determination and self-love embedded into the fabric of each piece, and inspires others to be their authentic selves and live fearlessly.
Vibrant colors, edgy, yet feminine flair with a dash of tomboy sets Pretty Thuggish apart from other brands of women’s clothing. Our fun and flashy pieces make a bold statement no matter the occasion. Pretty Thuggish was created for confident women who emanate beauty through strength.

8. Waydamin

Est. 2021 • Ready to wear, size inclusive collections designed by Jayda Cheaves made to fit everyBODY.

9. Honey Beloved

Maisha Abdullah Owner of Honey Beloved
I believe there is much truth to the notion that we are pushed to be our best. My career as an Illustrator and Graphic Designer had become increasingly stressful and unsatisfying to the point that I decided to resign with little savings and an idealistic plan of working for myself. I was terrified to do this but I was more afraid of what would become of me if I didn’t. While establishing this plan I took a part time job at one of my favorite fashion retailers. Nearly everyday I was complimented by customers about my handmade jewelry and clothing. Even told that this multi million dollar company should be carrying my pieces. And additionally I must say that I learned allot from my retail fashion idol that I will be forever grateful for, however another common thought is don’t meet your idols.  On my way to work the next big undeniable push for change came again. I knew if I didn’t change my course literally and immediately I would be stuck. I veered off the road and made a u-turn like a bandit breaking out of jail. I drove straight to the local jewelry supply store, bought some supplies, went home and got to work. I have always been a pretty reliable and responsible person but there comes a time in life when neither of those things are as important as saving yourself will ever be. I know that striking out in more ways than one is something that just had to be done!

10. Milano Di Rouge

Milano Di Rouge created by a Dreamer for the Dreamers, the visionaries, and ambitious individuals who aspire to a lifestyle of luxury, authenticity, and success. Our designs are more than just clothing; they’re the keys to unlocking a world where dreams become reality and ambitions are worn on one’s sleeve—literally. Each piece embodies excellence, designed for those who dare to dream and live with purpose. We offer more than just style; our brand narrative is woven into every aspect, inviting our audience to join a movement of boldness and authenticity. In every detail, Milano Di Rouge captures the essence of the dreamer’s journey. 

11. Nourish Botanica

Founded in 2014 by Quianah Upton | Homegrown in Atlanta, GA.
With our shops and outdoor event space we provide healing through art, flowers and plants grown on our land, food as medicine and herbal blends. Nourish Botanica also provides a physical space for engagement and education around equity and social justice by centering joy.

12. King’s Barber Parlor By Geno

Book services by heading here.

13. LaRayia’s Bodega

The first Black-owned vegan bodega in Atlanta.

14. MoreLyfe Juice Co.

100% Plant Based 🧃 JUICES 🥤SMOOTHIES 🥐 PATTIES 🥣 BOWLS

All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
Shopping for a holiday gift or travel essential for Thanksgiving weekend? These viral over-ear headphones are on sale for just $29 at Walmart – cheaper than any other retailer right now, including Amazon.

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While most shoppers wait until after Thanksgiving to score the best Black Friday deals, true bargain hunters know that it’s usually best to start your discount shopping as soon as possible, which is why you don’t want to miss this Walmart deal on J Lab JBuds Lux Headphones.

Trending on Billboard

Walmart

black friday deal!

JLab JBuds Lux Headphones

$29

$79.99

64% off

$46.99

$79.99

41% off

JLab JBuds Lux Headphones are available in graphite, green, cloud and mauve.

For listening to music and taking calls, JLab headphones feature over 70 hours of playtime and up to 40 hours with Active Noise Cancellation enabled. The immersive headphones offer Spatial Audio and compatibility with Dolby Atmos, Tempest 3D AudioTech and Windows Sonic.

Other features include ergonomically shaped Form-Fit Earcups with one-inch Cloud Foam cushions and adjustable hinges that allow you to fold them up. JLab’s over-ear headphones are $29 during Walmart’s Black Friday sale, $49.99 at JLab and $46.99 at Amazon.

Online shopping has made Black Friday much more convenient. No more standing outside stores for hours at a time just to be first in line to score the best Black Friday deals — unless you want to. In most cases, shoppers can find Black Friday sales at least a week before the official shopping day, which falls on the Friday after Thanksgiving.

Walmart’s Black Friday sale launched at midnight ET on Monday (Nov. 25) for Walmart+ members and at 5 p.m. ET for everyone else. The Black Friday sale launches in stores on Friday, Nov. 29 (Cyber Monday is Dec. 2).

Amazon’s Black Friday sale kicked off Nov. 21 and continues through Cyber Weekend before commencing on Cyber Monday (Dec. 2).

If you’re looking for more giftable gadgets, JLab’s viral earbuds are on sale for $17.49 at Walmart and Amazon. The brand’s JBuds Mini True Wireless Earbuds are discounted to $26.99 at Walmart and $27.60 at Amazon (reg. $39.99).

For more sales, check out the best early Black Friday deals on PS5 consoles and best Black Friday deals at Amazon.