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Los Angeles-based Interscope Geffen A&M (IGA) Records has set down roots in Nashville with the relaunch of the iconic Lost Highway imprint.
Former Thirty Tigers executive Robert Knotts and Universal Music Group Nashville (UMGN) executive Jake Gear will serve as co-heads and executive vps of the resurrected label.  

“Lost Highway carved out a special place in the remarkable musical legacy of Nashville. It was a left-of-center label with one-of-a-kind artists who, at their core, were great songwriters and moved culture,” John Janick, chairman/CEO of Interscope Capitol and IGA, said in a statement. “Similarly, Interscope has always been a beacon to artists who don’t fit into a box yet are destined to inspire what comes next. With this new chapter in Lost Highway’s history, we are devoted to empowering the next generation of trailblazers, both artists and executives.”

The revered label, which takes its name from the song made famous in 1949 by Hank Williams, had been dormant for 13 years after being launched by then-UMGN head Luke Lewis in 2000, who retired in 2012.

From the start, Lewis and his team curated a tasty roster focused on roots-leaning music from artists including Willie Nelson, Lucinda Williams, Ryan Bingham, Hayes Carll, Mary Gauthier, Lyle Lovett and Kacey Musgraves, who signed with the label in 2011, shortly before it was folded into Mercury Nashville.

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Lost Highway was also home to soundtracks, including the T Bone Burnett-produced, Grammy-winning O Brother, Where Art Thou.

Lost Highway

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Janick says he picked Knotts and Gear because their musical aesthetic matches the imprint’s storied history. While at Thirty Tigers, where he rose to senior vp of artist and label services, Knotts worked with such artists as Jason Isbell and the 400 Unit, Sturgill Simpson, Turnpike Troubadours, Muscadine Bloodline and more.

“Over the course of my career, my goal has always been to operate in service to the artist’s vision while understanding the emotional connection to their art. It is with this same spirit that Lost Highway left a lasting impact on the Nashville community — providing a home for artists who aren’t defined by genre and recognizing that the artist’s vision ultimately shapes culture itself,” Knotts said. “I am honored to carry that approach forward alongside one of my closest friends, Jake Gear. With John Janick’s guidance, and support from the entire Interscope team, we have an incredible opportunity to combine an artist-first mentality with Interscope’s remarkable ability to help build worlds around an artist’s vision.”

Gear was most recently vp of A&R at UMG Nashville, where he signed and/or developed upstarts Tucker Wetmore and Vincent Mason and A&R’d projects by Parker McCollum, Dierks Bentley, Jordan Davis, Sam Hunt and Brothers Osborne, among others.

“Lost Highway has a rich history. Many of these releases and artists were formative in developing my own appreciation of the craft of songwriting,” Gear said. “The label was a pioneer in taste, representing an ethos of artistry first, an openness to taking creative risks and shining a light on artists who drifted on the fringes of the major label defined ‘mainstream.’ Together with my friend, Robert, and with the backing of John Janick and Interscope, I look forward to curating the roster.” 

Lost Highway was briefly resurrected earlier this year by UMG Nashville’s chair/CEO Cindy Mabe, who exited the label in February, in partnership with iconic producer Burnett. Their first release under the revamped Lost Highway was Ringo Starr’s country album, Look Up, which came out Jan. 10. Burnett will now work with the IGA iteration, including on a 25th anniversary edition of the O Brother, Where Art Thou soundtrack. A release date on the reissue, artists on the roster and staffing are expected to be announced shortly.