Billboard Japan
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THE RAMPAGE from EXILE TRIBE’s “24karats GOLD GENESIS” soars to No. 1 on this week’s Billboard Japan Hot 100, rising 49-1 on the chart dated July 31.
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Digitally released in June, the track debuted at No. 40 on the list dated June 19 after collecting points in downloads, streaming and radio airplay. The CD version went on sale July 24 and sold 326,342 copies in its first week, powering the track to No. 1 after seven weeks on the Japan Hot 100 where it consistently performed well mainly in radio leading up to this week.
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Mrs. GREEN APPLE‘s “Lilac” holds at No. 2, still leading streaming for the sixth straight week. Overall points for the Oblivion Battery opener have increased slightly, with the track coming in at No. 7 for downloads, No. 3 for video, No. 98 for radio, and No. 9 for karaoke.
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Creepy Nuts’ “Bling-Bang-Bang-Born” is back at No. 3, rising a notch after points for radio increased from the week before. The viral hit has been charting in the top 5 for 28 consecutive weeks.
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STARTO for you’s “WE ARE” rises to No. 4. The charity single by the project featuring 75 members from 14 groups under STARTO ENTERTAINMENT, including King & Prince, SixTONES, and Snow Man, launched with 209,847 CDs to hit No. 2 for sales, but didn’t chart in any of the other metrics of the Japan Hot 100’s methodology.
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Kocchinokento’s “Hai Yorokonde” continues to rise, moving 10-8 on this week’s chart. The track continues to hold at No. 1 for video for the fourth week in a row, and climbs 12-9 for downloads, 16-13 for streaming, and debuts at No. 75 for karaoke. Incidentally, while the video for “Hai Yorokonde” is being watched mostly in Japan (60%), it’s also being consumed in other countries including South Korea (8%) and the U.S. (5%), and the number of views in the latter two countries has been increasing in recent weeks, according to Luminate.
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The Billboard Japan Hot 100 combines physical and digital sales, audio streams, radio airplay, video views and karaoke data.
See the full Billboard Japan Hot 100 chart, tallying the week from July 22 to 28, here. For more on Japanese music and charts, visit Billboard Japan’s English Twitter account.
Japan’s Ministry of Economy, Trade and Industry (METI) has published a report on its music industry. The report is part of the Japanese government’s “Grand Design and Action Plan for a New Form of Capitalism 2024.” In this plan, several strategies for revitalizing the industry are listed, including “strengthening command structures within content creation industries,” […]
INI will return to California later this week to hit the stage at KCON LA 2024, the third time the group has participated in this event since their first appearance in 2022. This year’s KCON takes place Friday (July 26) to Sunday at Crypto.com Arena, L.A. Convention Center and Gilbert Lindsay Plaza in Los Angeles.
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INI — pronounced “eye-en-eye” — is an 11-member global boy band born from the survival audition program Produce 101 Japan Season 2 (GYAO!/TBS), broadcast in 2021. The group has been popular from the start — a special program with a title that roughly translates to Nice to meet you! We are INI! (GYAO!) aired in Japan before the band’s debut, and the members were featured on a segment on the TV show Yoru no Brunch (TBS) from the day they debuted. The group’s fandom has grown steadily since then, and while its continued popularity can mainly be attributed to the appeal of each member, another major reason behind the group’s breakthrough is that in the early days of the group’s formation, it took measures that had rarely been implemented in Japan before.
For example, prior to the release of their debut single “A,” INI released teasers of two songs, “Rocketeer” and “Brighter,” and invited fans to vote for their favorite. As a result, the powerful dance number “Rocketeer” came out on top, which helped set the image of INI being a group skilled in hip-hop-tinged dance tracks. When launching this voting system, INI announced on its official website: “We adopted a new system where fan votes determine the group’s music, since INI is a group chosen by popular vote.” This message suggests that the band wanted to welcome its fandom — collectively called MINI — that had been watching over them since the audition as part of its team. In fact, the hashtag “#TeamINIandMINI” has recently been created on social media.
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All of INI’s singles released since have reached No. 1 on Billboard Japan’s weekly Top Singles Sales chart. Also, the group’s sixth single “THE FRAME,” which dropped June 26, launched with 812,184 copies in its first week and became its best-selling single to date, far exceeding “I,” the second single that had been the group’s previous best-seller at 742,208 first-week copies. “THE FRAME” went on to hit No. 1 on the Japan Hot 100, the comprehensive song chart that includes six metrics in its methodology including downloads, streaming, radio airplay and more. The music video for “LOUD,” the lead track off “THE FRAME,” has been viewed over 11.8 million times as of July 24 after being released June 17 on the group’s official YouTube channel.
The members are gradually becoming more and more involved in the production, beginning to present their individualities. Hiroto Nishi took part in writing the lyrics for “SPECTRA,” “DROP,” and “LEGIT,” and the songwriting for “Walkie Talkie.” Xu Fengfan was involved in the lyrics for “I’m a Dreamer,” Hiromu Takatsuka for “My Story,” Shogo Tajima for “Runaway,” “TAG,” and with Takatsuka for “Dirty Shoes Swag,” Kyosuke Fujimaki for “YOU IN,” Rihito Ikezaki for “10 THINGS” with Tajima and “Ferris Wheel” with Fujimaki. Furthermore, Masaya Kimura choreographed “Moment,” “YOU IN,” and “KILLING PART” (with Nishi).
The group’s popularity lies not only in each member’s creative abilities, but also in their performance skills — when all eleven members perform together, the result is powerful and bold. The word “flamboyant” is probably the most apt description, and their gripping performance has the strength to captivate a wide audience. The members come from different backgrounds — some are good at dancing, others at singing. In particular, Ikezaki and Yudai Sano participated in the audition with no prior experience in singing or dancing, but have both now reached the level of uploading their own dance videos on TikTok, and now all eleven members make their presence felt in their stage performances. That the traces of each member’s hard work can be seen adds to the appeal of their performances.
INI has also gained experience by performing on numerous stages. The INI 1ST FAN MEETING took place right after their debut, and showcase events have accompanied every CD release. The band successfully completed a hall tour in 2022, an arena tour in 2023, and on February 24 and 25, 2024, they performed at Kyocera Dome in Osaka for the INI 2ND ARENA LIVE TOUR [READY TO POP!] IN KYOCERA DOME OSAKA concerts. The [READY TO POP!] arena and dome tour drew a total of 200,000 fans.
The group has also performed in many outdoor rock festivals including the 1CHANCE FESTIVAL 2022 presented by power trio WANIMA and JAPAN JAM 2024, steadily gaining fans by showcasing its unique appeal in situations where not all the people in the audience are familiar with the group. This summer, INI will take the stage in some of Japan’s premier music festivals such as ROCK IN JAPAN FESTIVAL 2024 and SUMMER SONIC 2024, and will likely expand its fandom through its overwhelming performances.
INI has also become a fixture at KCON, not only at the L.A. event — again, their third consecutive year to perform — but also at KCON 2023 THAILAND, KCON in South Korea, and the music program M COUNTDOWN, gradually gaining experience performing outside of Japan. After almost three years since the group’s debut, INI is on its way to winning the hearts of new MINIs around the world.
KCON LA, including INI’s performance, will be broadcast on The CW.
—This article by Azusa Takahashi first appeared on Billboard Japan
Dua Lipa dropped a remix of her single “Illusion” featuring Creepy Nuts, Japan’s breakout hip-hop duo that made waves with its viral hit ”Bling-Bang-Bang-Born,” the No. 1 song on Billboard Japan’s mid-year tally for 2024.
“Illusion (Creepy Nuts Remix)” is the latest remix of the track off the “Houdini” artist’s latest album Radical Optimism, released in May. The original, a song about a character that breaks away from her formerly weak self and is now assertive when faced with another potentially toxic relationship, reached No. 1 on Billboard’s Hot Dance/Electronic Songs chart and also reached the top 10 of the U.K. Official Singles Chart. The song has been streamed more than 250 million times worldwide, and the music video viewed more than 35 million times.
Why was Creepy Nuts tapped to collaborate with Lipa, a Grammy-winning star who recently headlined this year’s Glastonbury? It all started when Creepy Nuts’ “Bling-Bang-Bang-Born” reached the top 10 on the Billboard Global 200 chart in March. The catchy hip-hop banger peaked at No. 8 and became the fourth song by a Japanese artist/act to break into the top 10 on this tally. The other three are “Glimpses of Us” by Japanese-Australian artist Joji (No. 2 in 2022), “Homura” by LiSA (No. 8 in 2020), and “Idol” by YOASOBI (No. 7 in 2023). “BBBB” also hit No. 3 on the Global 200 Excl. US chart that focuses on all territories outside the United States, and the track’s global breakthrough caught Dua’s attention.
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Lipa asked Creepy Nuts to do the remix via her team in Japan and the duo consisting of rapper R-shitei (“R-rated”) and DJ Matsunaga readily agreed to the offer, resulting in the exciting collaboration between two chart-topping global acts. The remix — surprisingly, it was the “Nidone” pair’s first collaboration with an artist from outside their home country — combines Matsunaga’s catchy track with R’s signature rapid-fire bars and lyrics paying homage to the “Levitating” singer’s past works by including their titles.
“The track turned out well, and it was a fresh challenge that brought out a new side of us as well,” says Matsunaga, while R notes, “I looked to the original lyrics of Dua Lipa’s ‘Illusion’ and participated in the world it depicted, letting the illusionist in me appear in the lyrics that I wrote.”
Dua Lipa is set to return to Japan for the first time in six years this November for two arena shows, which sold out on the day tickets went on sale. The “Dance the Night” songstress has been recognized by Spotify as “the first artist in history to hold five songs with over 2 billion streams” and “the 25th most listened-to artist of all time.” Her album “Radical Optimism” has been streamed over 2 billion times worldwide and topped the Official UK Albums chart, making her one of the world’s top artists in both name and reality.
Creepy Nuts’ “Bling-Bang-Bang-Born” recently dominated Billboard Japan’s mid-year Japan Songs chart — a tally that tracks songs from Japan being listened to in countries around the world — by topping the lists for six countries. On July 20, the “Nobishiro” duo performed at the AFEELA Pregame Performance at Dodger Stadium Center Field in Los Angeles, performing live for the first time in the U.S. Creepy Nuts will hit the stage in Tokyo Dome for the first time for their LIVE at TOKYO DOME concert on Feb. 11, 2025.
“[The remix] is precisely us, and it’s also a new side of us that was brought out because the song was Dua Lipa’s ‘Illusion,’” say the duo. “It’s in both English and Japanese but turned out smooth; we hope you enjoy it.”
Dua adds: “Be sure to listen to the remix by these two amazing talents.”
Stream “Illusion (Creepy Nuts Remix)” here: http://dualipa.lnk.to/illusioncreepynuts
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back number’s “to new lovers” (Japanese title: “Atarashii Koibitotachi ni”) debuts at No. 1 on the Billboard Japan Hot 100, dated July 24, giving the veteran three-man band its fifth No. 1 on the tally and the first in almost five years and eight months.
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The “Suiheisen” (meaning “horizon”) trio’s latest hit is being featured as the theme song of the ongoing drama series called Umi no Hajimari (“beginning of the sea”) being aired on Fuji TV’s popular Monday nights at 9 p.m. time slot. The track tops downloads (24,432 units) and radio airplay, while coming in at No. 4 for streaming (7,532,578 weekly streams) and No. 32 for video views. The song collected 1.9 times more first-week downloads and 1.7 times more streams compared to the previous single by the J-pop band, “Fuyu to Haru” (“winter and spring”), released in January.
This is the fifth time back number has topped the Japan Hot 100, having previously scored No. 1s with “Omoidasenakunaru sonohimade” (“until the day I can’t remember”) in 2011, the band’s seasonal staple “Christmas Song” in 2015, “Boku no Namaeo” (“(you called) my name”) in 2016, and “Old Fashion” in 2018. Other songs in the band’s catalog are also on the rise, with “Suiheisen” rising a notch to No. 38, “Takaneno Hanakosan” moving 42-39, and “Hanataba” (“bouquet”) 84-82.
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Mrs. GREEN APPLE’s “Lilac” slips a notch to No. 2 after reaching No. 1 last week, but streams for the track are down only by about 5% from the previous week (No. 1 for the fifth week in a row for the metric), and the single is at No. 7 for downloads, No. 3 for video, and No. 12 for karaoke.
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AKB48’s “Koi Tsunjatta” bows at No. 3. The J-pop girl group’s 64th single, released four months after the previous single “Karakon Wink,” launched with 411,100 CDs in its first week, about 50,000 fewer than the predecessor’s 463,564 first-week copies.
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ONE OK ROCK’s “Delusion:All” jumps 21-7, breaking into the top 10. Streams for the Kingdom: Return of the Great General theme song are up by about 1.9 times the week before, radio up 7 times, and video up 1.5 times. Kocchinokento’s “Hai Yorokonde” also enters the top 10 for the first time, topping the video metric. Streams are up by about 1.2 times the week before (No. 16), while downloads and karaoke for the track also increased, with the former coming in at No. 12.
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The Billboard Japan Hot 100 combines physical and digital sales, audio streams, radio airplay, video views and karaoke data.
See the full Billboard Japan Hot 100 chart, tallying the week from July 15 to 21, here. For more on Japanese music and charts, visit Billboard Japan’s English Twitter account.
On Feb. 13, 2024, BMSG, Inc. made waves in the Japanese music industry with their statement, “BMSG’s Recommendations for Pulling the Music Industry Back from the Brink of Unsustainability.” The announcement discussed the problems of Japan‘s music industry, which still heavily relies on CD sales. One of the issues discussed was how this reliance on physical media has led to people purchasing multiple copies of the same CD, contributing to the generation of excessive waste. BMSG declared its commitment to taking action to change the music industry’s structure and minimize CD waste.
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The announcement highlighted that the bulk-purchasing of CDs has been a longstanding issue, sparking debate for over a decade. The fact that this announcement came from BMSG, a record label and management agency home to dance and vocal groups with passionate fandoms, created a huge stir, both inside and outside the industry.
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In a revealing interview in The Quiet Revolution of Billboard Japan, published on Feb. 20, SKY-HI, CEO of BMSG, Inc., elaborated on the issues highlighted in the company’s recent announcement. Seiji Isozaki, the book’s author and chart director for Billboard Japan, shared his insights from the conversation.
“It was my first time meeting SKY-HI in person, but I’d heard a lot about what he’d said and done before. Some of his activities involved the hit charts, and I found them really thought-provoking. They motivated me in creating the Japanese charts. I thought that discussing the charts with him would offer insights into the artists’ perspectives on chart changes and allow for a multifaceted exploration of issues surrounding hit charts.”
“Meeting him in person, what I felt was his flexible stance on living in the present. At Billboard Japan, we’ve also continued to think about the limits and possibilities of the current music industry through our efforts with the hit charts. Although our positions are different, I strongly felt that he had also been grappling with the same issues, and it was a very encouraging dialogue.”
At the April BMSG convention, members of the entertainment industry watched SKY-HI’s presentation, where he reinforced the company’s commitment to these sustainability recommendations. Through the presentation, which was later streamed on YouTube, SKI-HI spoke directly about the recommendations, sharing them with the rest of the world.
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BE:FIRST’s concept single, “Masterplan,” released on April 24, was the first project to embody BMSG’s sustainability proposal. The single comes in a paper sleeve to reduce the amount of plastic generated by CD production. BMSG also eliminated retailer-specific add-ons — collectibles that come with CDs sold by specific music retailers that are randomly packaged with CDs, both of which drive bulk CD purchasing. Due to these decisions, the number of CDs shipped during the period from April 24 to May 22 fell by roughly 70,000, but total sales of singles and single-related merchandise, including merchandise featuring the single’s art, roughly doubled. Using paper sleeves cut plastic usage during the CD production phase by 10 tons and reduced the amount of associated CO2 emissions by 59 tons.
The title track, “Masterplan,” made a splash by debuting at the top of Billboard Japan’s Hot 100 song chart. The album’s solid chart results demonstrated that it’s possible to take the number one position without relying on the bulk purchasing of CDs by fans or retailer-specific add-ons.
“When we think about what makes a hit,” said Isozaki, “it’s important to look at how the hit charts are structured and how valid those charts are—whether those charts resonate with people. Getting to know the evolving Billboard charts in the US and the individuals shaping their evolution, I’ve come to deeply appreciate the significant responsibility we bear.”
“In the U.S., in the early ’90s, Nielsen Music (now Luminate) succeeded in collecting point-of-sale data from record stores across the country. Until then, data had been generated based on the results of fax and telephone surveys. The shift to this new, objective data collection method revolutionized the Billboard Hot 100 lineup overnight. The changes came as quite a shock, both inside the industry and out, and profoundly transformed what it means to be a hit. One thing we find very impressive is how Billboard’s charts have been able to keep resonating with people in the same way by constantly making adjustments, adding new data such as downloads and streaming plays.”
“In the early 2010s, Japan saw a surge in fan-driven bulk purchases due to customer participation activities. The phenomenon brought renewed attention to the practices of the music charts. This raised a dilemma. On the one hand, we needed to recognize the support that fans provided artists by bulk-buying their music. On the other hand, we also needed to ensure that our charts resonated with the broader audience so as to accurately represent which songs were true hits. And, no matter what, our charts should never incentivize unsustainable fan behavior that leads to burnout. So, since the mid-2010s, we’ve been meticulously adjusting the charts weekly to strike just the right balance. These adjustments have gradually reshaped Japan’s definition of a hit song.”
“Today, purchasing multiple copies of the same track has minimal impact on the hit charts. Fans desire longevity in their favorite artists’ careers. SKY-HI’s proposal invites us all to consider how fan activities in Japan can sustainably support artists.”
BMSG says that BE:FIRST’s initiatives are just the beginning of an ongoing effort to improve the sustainability of Japan’s music industry. On July 1, the South Korean boy band ATEEZ and BE:FIRST released their collaborative single, “Hush-Hush.” As BMSG sets its sights on the international arena, it is extending its reach beyond Japan’s borders. The full impact of these moves on the music industries of Japan and the wider world remains to be seen, yet it is evident that BMSG is steadfast in meeting these challenges.
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This article by Seiji Isozaki and Maiko Murata first appeared on Billboard Japan.
Mrs. GREEN APPLE’s “Lilac” hits the top spot on the Billboard Japan Hot 100, moving 4-1 on the chart dated July 17 after spending 14 weeks on the tally.
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The opener for the anime series Oblivion Battery was released back in April and debuted at No. 11 on the Japan Hot 100, then climbed to the top 5 where it coasted along powered by streams. The last episode of the anime aired on July 3, and the track saw an increase in all metrics this week with downloads at 106%, streaming at 107%, radio airplay at 194%, video views at 123%, and karaoke at 120% week-over-week.
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Debuting at No. 2 is SixTONES’s “GONG,” the lead track off the boy band’s 13th single “GONG/Koko ni kaettekite.” The CD launched with 438,438 copies to hit No. 1 for sales, while the song also comes at No. 35 for radio and No. 33 for video.
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Creepy Nuts’ long-running hit “Bling-Bang-Bang-Born” holds at No. 3, followed by BOYNEXTDOOR’s “One and Only” at No. 4. “One and Only” is the lead track from BOYNEXTDOOR’s first single called “And,” which sold 238,859 copies in its first week to come in at No. 2 for sales.
“Fatal” by GEMN, the duo consisting of Kento Nakajima and Tatsuya Kitani, rises 21-8 to break into the top 10. “Fatal” is being featured as the opener for the anime series Oshi no Ko Season 2, which began airing July 3. The track jumps 42-11 for streaming, 20-4 for video, and bows at No. 65 for radio.
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Other notable chart moves this week include ONE OK ROCK’s “Delusion:All,” the theme song for the movie Kingdom 4, debuting at No. 21, and Ado’s “RuLe,” the theme song for the drama series Billion x School, bowing at No. 40.
The Billboard Japan Hot 100 combines physical and digital sales, audio streams, radio airplay, video views and karaoke data.
See the full Billboard Japan Hot 100 chart, tallying the week from July 8 to 14, here. For more on Japanese music and charts, visit Billboard Japan’s English Twitter account.
On Dec. 23, 2023, fans were fortunate to see “Thanks,” a final, additional performance by GARNiDELiA at Tokyo’s EX THEATER ROPPONGI as part of their GARNiDELiA stellacage 2023 -stella ship- Re:CoNNeCT world tour. Six months later, on June 30, 2024, GARNiDELiA premier stellacage ‘TOKYO’ World Tour 2024 -TEN- [MAKUAKE] was held. This was the opening show of their world tour and their first time performing in Tokyo’s Hibiya Open-Air Concert Hall. The mood of the show was dramatically different from the previous show, and you could immediately see and feel the support GARNiDELiA enjoyed from its passionate Chinese fanbase. The first thing one saw upon stepping into the outdoor theater was the huge number of Chinese-speaking fans.
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The popularity of GARNiDELiA’s songs exploded throughout China with member MARiA’s performance of “Gokuraku Jodo” on the Chinese audition show Cheng Feng 2023, launching the band into stardom. MARiA now enjoys overwhelming popularity in China, even serving as the advertising face of various brands.
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Unfortunately, it was rainy on the day of the outdoor show. In the midst of the drizzle, sound effects with a distinctly Asian feel began playing and toku and the band’s supporting members took to the stage. Then MARiA appeared, wearing a dress evocative of the Middle East and a long veil covering her face. The show began with “-TEN-,” a song from their latest album, TEN, which represents GARNiDELiA’s resolve to reach the pinnacle of all they survey. The sound production featured deep bass, the product of the band’s experience in China. This combined with MARiA’s singing voice, whose emotional strength had reached new heights, to produce a chemical reaction that resulted in a simply overwhelming performance. During the band’s performance of “Diamond,” she removed her veil and was joined by a team of dancers. For the rest of the show, they put on intricate dances as MARiA commanded the stage. The crowd shouted along and banged their heads to “COLOR,” bringing the audience even closer together, and then the band launched into “True High.”
After toku and MARiA’s self-introductions, MARiA loosened up the audience with her cheery personality, saying “What a wonderful, sunny day, huh! (laughs) We’re really fortunate to have such great weather! Okay, everybody, I want you just as soaked as me by the time you leave today!” She mentioned that they had added music with a “sky” theme to the set list because of the Hibiya Open-Air Concert Hall location.
Her soft voice as she sang the line “a blue sky, free of clouds” in their performance of “ONE,” accompanied by the gorgeous, melodious synth line played by toku, was so powerful it felt like it could even part the rainclouds. MARiA’s piercing eyes glittered, showing the sincerity and honesty she always brings to her songs, as she performed “Soten.” This was followed by “Akatsuki Zakura” and “Oka Ramman,” whose Japanese tones took the splendor of the music to a new level.
MARiA, wearing a cat’s ear headband, and toku, donning a cat’s ear cap, then performed “CAT PLANET” (with a quick detour to perform a cover of Anri’s “CAT’S EYE”). The choreography, featuring cat paw gestures, was a stand-out, and the audience sang along to the “nya nya nya” (“meow meow meow”) part. Still wearing their cat’s ears, GARNiDELiA then played “PiNK CAT,” “Gen Ai Yugi,” and “QUEEN(S) GAME,” all accompanied by their dancers. The active back-and-forth with the audience is one of the hallmarks of the band’s live performances, marked by its global sensibilities.
The rain, however, showed no signs of stopping, instead growing fiercer and fiercer. MARiA, having changed into a black costume with gold decorations, sang a lush rendition of “Fiction,” a song of heartbreak with a piano refrain that lingers even after the song ends. Then the band performed “Hoshi No Uta” and “Suzuran.” The ‘80s flavor created a soundscape that felt both nostalgic and new, drawing out both the wistfulness and beauty of MARiA’s voice. The rain, now pouring down, was perfectly matched to MARiA’s emotional performance. The struggles and hard work beneath her artistry were highlighted even more sharply than in the band’s usual concerts, creating an overwhelming sense of authenticity.
“Sometimes your voices and your love feel like my wings. When I’m with you, nothing can stop me,” said MARiA before diving into the song “Future Wing.” This was followed by the hard-edged rock songs “SPEED STAR,” “ambiguous,” and “BLAZING.” The show’s finale was a special version of “FRONTiER,” which also felt like a beginning. In the encore, which began with “Gokuraku Jodo,” MARiA talked to the Chinese-speaking fans, who cheered in response. It was a truly international moment. “I want my fans in Japan to feel the Chinese vibe,” said MARiA, and the band covered Ikimonogakari’s “Blue Bird,” a song that enjoys a lot of popularity overseas. Many of the Chinese-speaking fans sang along with the chorus in Japanese. Seeing the success GARNiDELiA is achieving around the world, such as the growing range of reactions from the audience, with my own eyes, I was sure that GARNiDELiA’s music was poised on the edge of a dramatic transformation.
“No matter how hard things were, no matter how I struggled, no matter how dark the future looked, I kept pushing forward. I kept fighting. I knew that if I kept doing that, a miracle would happen. Our life, and the love you have all given us, is a testament to that,” said MARiA.
The Hibiya show was the opening of a five-month tour starting in summer that would see GARNiDELiA playing roughly 50 shows, mostly in China and nearby areas. The duo shows true strength, taking change head-on, unflinchingly, in the midst of our rapidly changing environment. This strength was demonstrated again by their performance in the middle of a merciless rainstorm.
The show came to a close with toku, a keytar over his shoulder, leaping to the front of the stage to perform “G.R.N.D.” MARiA and toku’s paths crisscrossed as they listened to each other’s music. Enveloped in generous applause and cheering voices, the duo left the stage.
This article by Mio Komachi first appeared on Billboard Japan.
Billboard Korea’s CEO Yuna Kim spoke with Billboard Japan for its Women in Music interview series featuring trailblazing female players in the country’s music industry. Billboard Japan launched its WIM initiative in 2022 in the same spirit as the established example of Billboard’s event that began in 2007, honoring artists, producers and executives who have made significant contributions to the music industry and empowered women through their work, the highest accolade being Woman of the Year.
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Kim is the CEO of Billboard Korea, which joined Billboard’s international editions in June 2024. Reflecting on her career and the Global Women Leader Forum she launched in 2022 to empower Korean businesswomen, Kim spoke candidly about the challenges and issues surrounding female artists in Korea and the need for independent female leaders.
We’d love to hear about how you started your career and became the CEO of Billboard Korea.
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I started my own business in Shanghai 15 years ago. I had an entertainment company called GMI Entertainment and brought many K-pop stars, Korean actors, and celebrities to China to make TV programs, dramas and movies. I then moved to South Korea in 2016 and joined a big company Shinsegae Group, where I was head of global marketing. I then signed a licensing agreement with Penske Media Corporation, which owns WWD in the U.S., to launch WWD Korea in 2019 and then Billboard Korea this year.
Not only have you worked in the music industry, you have worked in different areas in the entertainment space.
Yes, exactly. In Shanghai, I had my TV program at Anhui TV, a major broadcasting company. I also launched my social media channels on Douyin, and Xiaohongshu, called Meet The Idol when I was there. So, I have a good understanding of the media and the entertainment business.
You are now the CEO of Billboard Korea. Do many women hold executive roles in Korea?
It is gradually increasing, but still low. In the Korean music industry, the proportion of female executives is only 6%. As you know, South Korea is a very conservative country.
Yes, Japan is the same way.
So, like women in Japan, it is tough to become an entrepreneur in South Korea. This is why in 2022, I invited global women leaders from the U.S. and organized the Global Women Leader Forum in South Korea. I wanted to teach the women leaders in Korea, about what it means to be a female leader. And to do this, we thought we needed to learn from other countries. We invited Maye Musk to speak at the forum because we wanted to focus more on independent women. She is well known as a single mother, having raised three children, including Elon Musk. She is very independent and has many beautiful stories to tell, and we hope to have a second forum by the spring of 2025.
Did you see any changes since holding the Global Women Leaders Forum?
Before organizing the forum, many of my friends told me, “Korea is a very conservative country, so many women leaders wouldn’t want to participate. So there is no point in doing it.” As you know, it’s a very sensitive topic. Many women in Korea feel they are not capable of holding executive positions, such as a CEO. They feel that they should give up because many women think they need to fight against men for these positions. But my view is different. Women have their unique strengths and personalities. Instead of fighting against men, they should be able to utilize their unique styles and strengths.
Approximately 300 women leaders attended the forum, which changed their thinking dramatically. Even older women leaders said that women leaders are necessary, not just for women, but for the company. Since then, other media outlets have started similar campaigns for female leadership. At Billboard Korea, we would also like to launch initiatives to empower female leaders and entrepreneurs in the music industry.
It’s a great initiative. Japan is gradually changing from an era in which women were expected to work in the same way as men, or even more than men, to an era in which men and women support each other both at work and at home. Since it takes time to change people’s values, it’s a gradual change, yet I believe entertainment can play a major role in this process.
Let’s talk about the challenges surrounding female artists. When you look at the year-end charts in the U.S. and Japan, men continue to outnumber women. When we spoke to Billboard‘s editorial director Hannah Karp for this interview series, she said there are still issues that need to be resolved, such as safety for women in recording studios and sexual harassment. What problems do you see in South Korea?
There is harassment in South Korea as well. Many men don’t want to get involved in such issues, so it doesn’t get covered in the news, especially in the older media. I feel it’s a major problem when voices of female artists and creators are not heard. There are also issues surrounding the way women look. We are all under huge pressure to be slim and pretty or expected to look like dolls, not human beings. So young K-pop celebrities invest heavily in their faces and bodies, trying to be younger and more beautiful. This is an issue in the Korean entertainment industry.
Everyone’s appearance changes as they grow older. Do K-pop fans continue to support their favorite artists as they age gracefully or do they move on and support younger artists?
I think it is 50-50 among K-pop fans. BTS fans continue to support them even after they have gone to military service, and they seem to enjoy the fact that they are growing with age. However, the same cannot be said for girl groups. I feel there is a lot more demand for female artists to be younger.
What can we do as a media outlet to support female artists and ensure that they can continue to perform and make music for a long time?
For this reason, I would like to focus more on independent women and female leaders. If we understand and empathize with our idols, not only with their appearance but also with their thoughts and philosophy, we will want to continue supporting them no matter how old they are. As a media outlet, we can listen to the voices of the fans and the artists, right? By helping artists and fans to build a relationship, artists can continue to grow.
The most popular Korean acts in Japan are male and female groups. Are there any female solo artists outside of the mainstream who have enjoyed long careers in Korea?
That is a good question. As you say, there are artists from various genres in South Korea, but only girl and boy groups have had global hits. The reason being, it is more difficult for solo artists to gain a dedicated fandom compared to groups. Therefore, many agencies produce groups. There are many talented female solo artists in Korea, and Billboard Korea wants to introduce all genres to the world, such as K-R&B, jazz, classical, hip-hop and trot.
We also want to introduce artists of different genders and genres to the world. I believe this can change the world view of the Japanese and Korean music scene.
Billboard is launching its media all around the world. We have different cultures and ways of thinking, but women should be independent in every country. We want to think about what needs to be done in each country to support women and implement it.
This interview by Naoko Takashima first appeared on Billboard Japan.
Fans around the world will be able to livestream this year’s Fuji Rock Festival free of charge on Prime Video and the three official Amazon Music channels on Twitch.
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One of Japan’s pioneering music festivals, Fuji Rock ’24 is slated to hit Naeba Ski Resort in Niigata Prefecture from July 26-28. The livestream will feature performances and interview footage of the acts billed on this year’s lineup set to appear on the Green, White, Red Marquee and Field of Heaven stages.
The Killers, Kraftwerk and Noel Gallagher’s High Flying Birds will headline this year’s Fuji Rock, while acts including Awich, Beth Gibbons, girl in red, Hiromi’s Sonicwonder, Kenya Grace, Kim Gordon, Tatsuya Kitani, MAN WITH A MISSION, Omar Apollo, Taeko Onuki, Noname, Peggy Gou, RAYE, Remi Wolf, Rufus Wainwright, Sampha, Teddy Swims, 10-FEET, The Allman Betts Band, The Last Dinner Party, TOKYO SKA PARADISE ORCHESTRA, Turnstile and more have been announced to perform. The schedule and lineup for the online livestream will be announced later.
Prime Video, which is free for those with an Amazon Prime account, can be streamed on the website and on a variety of compatible devices by using the Prime Video app including smartphones, tablets, cable TV devices, gaming devices, smart TVs, Fire TV, Fire TV stick and Fire tablets. The livestream will also be available for free on the three official Amazon Music channels on Twitch.
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To commemorate this exclusive live broadcast, five official Amazon limited color T-shirts are now available on Amazon Merch on Demand.