Billboard Japan

Kenshi Yonezu dropped the music video accompanying his new song “KICK BACK,” the opener for the popular anime series Chainsaw Man.

The “Lemon” hitmaker’s latest track hit No. 1 on five Billboard Japan charts — the Japan Hot 100, Top Streaming Songs, Top Download Songs, Hot Animation and Top User Generated Songs — after its release on Oct. 12 at midnight.

Thirty-year-old music producer Daiki Tsuneta of King Gnu and millennium parade, who co-arranged the song with Yonezu, appears in the music video alongside the 31-year-old singer-songwriter. The visuals released Wednesday (Oct. 26) sees Yonezu frantically working out at a gym to outperform a cool rival played by Tsuneta, taking a mind-bending turn when Yonezu begins running on a treadmill and ending with a final, chilling twist.

The video was directed by 31-year-old photographer and visual artist Yoshiyuki Okuyama, who worked with Yonezu on his artist photos and the award-winning music video for “Kanden.”

Watch the “KICK BACK” video below:

IVE, a rising girl group known as being “complete” from the time of its debut and now hailed as the “wannabe icons of the Gen MZers,” are now leading the contemporary K-pop scene.

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The six members of IVE are: Yujin (19, former leader of IZ*ONE), Wonyoung (18, another popular former IZ*ONE member), Gaeul (20), Liz (17), Leeseo (15), and Rei (18, hailing from Japan). The name of the group is the contraction of “I have” and is based on the concept of showing what “I have” to the audience with confidence. Confidence is the key word of the  group.

As the first group to launch after IZ*ONE’s disbandment, IVE attracted much attention from before its debut. When the girls released their debut single “ELEVEN” in Dec. 2021, it became a smash hit overnight. The six members give a captivating and graceful performance over exotic melodies for this number, and the accompanying music video showcases the girls’ beauty as well as the quality of their confident performance throughout, from the choreography to facial expressions led by the two experienced members. The group’s first album launched with 150,000 copies, the most among all acts that debuted in South Korea in 2021, and the single went on to win first place on music shows in the country 13 times. IVE is now one of the leading acts of the so-called fourth generation girl groups, following ITZY and aespa.

IVE has proven that its hype isn’t temporary. The group has released three singles — “ELEVEN,” “LOVE DIVE” (Apr. 2022), and “After LIKE” (Aug. 2022) — that have all become the group’s signature songs after recording long-running hits in South Korea and abroad. All three tracks are currently charting on the Billboard Japan Hot 100 dated Oct. 5, with “After LIKE” at No. 23 (peak position: No. 13), “ELEVEN” at No. 71 (No. 16), and “LOVE DIVE” at No. 79 (No. 8). 15 of the 100 songs on the list are K-pop, including three each by BTS and TWICE, and two by BLACKPINK, so IVE’s achievement is remarkable considering that the group hasn’t officially debuted in the country yet.

Over on Billboard U.S.A.’s Global 200 list, “ELEVEN” charted for ten weeks after peaking at No. 68, “LOVE DIVE” for 26 weeks (No. 15), and “After LIKE” for 5 weeks (No. 20), all consecutively. In particular, the ongoing record for “LOVE DIVE” is the longest streak for any K-pop song released this year.

Why is IVE achieving such amazing results globally? The first reason is the outstanding quality of their music. The three songs released so far can be described as being captivating, mysterious, and sentimental, respectively, each displaying a different side of the group without limiting it to a single color. Additionally, while the instrumentation and vocals for each song have been meticulously arranged, each features a simple structure — first verse, second verse, chorus, last chorus — familiar to K-pop and J-pop listeners, making them easy to listen to for the group’s core fanbase.

Each of IVE’s songs have distinctive points. In the debut song “ELEVEN,” there’s a bridge leading up to the chorus after the quietly beating first and second verses, in which Rei and Leeseo take turns singing “I didn’t know that my heart was so colorful” in the Korean version and “It’s a colorful suggestion from this point on” in the Japanese. This part where the girls slow down to belt out this line is one of a kind and fans love to sing along when the song is performed live.

“LOVE DIVE” was composed by creators from outside the girls’ native countries, and is a stylish number with a simple, bold rhythm and a deeply reverberated chorus refrain that radiates a sense of mystery. In the latter half of the song, a breath-like voice repeats “hold your breath and LOVE DIVE,” building up to the drop that sonically expresses the concept of “diving into love” through the dreamy sound.

In contrast, “After LIKE” is a danceable pop-house track, sampling Gloria Gaynor’s 1978 hit “I Will Survive” in the interlude. The song gives an EDM twist to the disco sound from the ‘70s and ‘80s, creating a nostalgic, sentimental feel that has led to the track’s popularity among older audiences. The lyrics feature clever wordplay that seem to express the way Gen Zers enjoy romantic relationships. While the members often perform with cool expressions on their faces, they are all smiles in the music video accompanying this song, again showcasing the breadth of their performance as a group.

While IVE’s music shows such wide range, the group’s dance is consistent in that it mostly features elegant choreography that makes the most of the curves of the body. The dancers’ upper body snakes from the waist up and their hand gestures also often ripple from the arms to fingertips. Even “After LIKE,” IVE’s cutest song so far, brims with the group’s signature grace. What’s more, the height of all six members average 169 cm (5’6) — Wonyoung is the tallest at 173 cm (5’8) — so this aspect is another feature that makes their dancing stand out.

All the songs feature lyrics about girls with high self-esteem heading straight into love. “ELEVEN” depicts how a girl’s heart becomes saturated with fantastical colors when she falls in love. In “LOVE DIVE,” she encourages her love interest to make the first move, to “jump in without fear if you dare to love,” and in “After LOVE,” she honestly expresses her feelings: “I don’t just like you, what’s ‘After LIKE’?” The protagonists in every song have inner strength, but the way they struggle with love is endearing. IVE’s way of expressing a girl’s crush is to display a confidence from within, rather than making an appeal through strong words and sounds.

Thus, the sonic variety of the group’s songs, the consistent stance of the protagonists depicted in the lyrics, the girls’ outstanding dance performances and their absolute good looks generate synergy that is powering the group’s skyrocketing popularity.

This year alone, 16 K-pop girl groups have debuted by the end of September. Among the particularly strong lineup of newcomers, IVE is considered a strong contender for Newcomer of the Year awards in its home country. The girls are set to debut in Japan on the 19th with the Japanese version of “ELEVEN,” taking the next step towards global recognition. 

–This article by Maho Kakei first appeared on Billboard Japan

J-pop boy band THE SUPER FRUIT livestreamed a showcase studio set on Oct. 7 as the featured act of the month on Next Fire, the hybrid program produced by Billboard Japan and TikTok.
Next Fire is a show on TikTok Live that highlights the hottest J-pop artists of the moment, based on Billboard Japan’s TikTok Weekly Top 20 chart. The collaborative project streams live performances and pre-recorded interviews by the featured act of the month to give fans an in-depth look at their artistry. 

The seven members appeared in the studio with the opening music in the background, cheerfully greeting viewers, “Good evening! We are THE SUPER FRUIT!” The group immediately kicked off the set with “Seven Fruits” from the mini album THE SUPER FRUIT, released as a limited edition before the band’s debut. The bouncy, airy rhythm filled the studio with a cheerful atmosphere from the start, and the falsetto vocals in the chorus served as a catchy accent that left a lingering impression. From there, the group followed up with a cover of the pioneering ‘70s Japanese idol group Finger 5’s “Gakuen Tengoku” (School Heaven). The beaming members urged fans watching the show to clap and sing along to the classic number, and the sharpness of their dance during the interlude also caught the eye.

After each member introduced himself, THE SUPER FRUIT went on to perform “Kimi wa Riako Seizouki.” The song features adorable lyrics and melody, with a dance during the chorus that people would want to imitate. The excitement in the comment section steadily increased, filling up with messages calling them “Cute!” and cheering them on. The following number, “Bokura no Yoake” (Our Dawn), was performed as a piano-based ballad, with fans commenting that they were touched by the youthful and emotional vocals.

The members then went on to address viewers with some humble words expressing their current position as rookie group: “Today was the first time we got to perform five songs on a live program,” noted one member, while another shared, “We usually perform three songs at release events, so this has been a wonderful experience.” The group then wrapped up its showcase performance with “Chiguhagu,” the title song of their debut single that stayed at No. 1 on Billboard Japan’s TikTok Weekly Top 20 tally for six consecutive weeks. It’s no surprise the tune has a high affinity with the short video-sharing platform, as the positive lyrics celebrating diversity perfectly matches the cute, fun choreography.

When the song ended, the lights faded out as the boys held their final poses and THE SUPER FRUIT’s show came to an end, leaving a lingering impression. The showcase set displayed the freshness and momentum of a group that got started only a year ago. A pre-recorded interview by the members of THE SUPER FRUIT will stream on Billboard Japan’s TikTok channel starting Oct. 14, and excerpts from the livestream will be available on the boy band’s TikTok account.

GARNiDELiA are a J-pop duo who launched their career on the Japanese video-sharing platform Nico Nico Douga and have since produced numerous songs tailored for animated works.
The male-female pair released their latest digital single called “Gen’ai Yuugi” on Sept. 30, created as the opener for the Japanese TV anime series My Master Has No Tail. The track, inspired by vintage Japanese pop and anime songs, breaks new ground for the unit that has produced signature tracks infused with traditional Japanese music-flavored melodies.

In a recent interview with Billboard Japan, MARiA and toku of GARNiDELiA spoke about the production of their latest single and shared their thoughts on the music that accompany animated works.

You recently launched an NFT art project using numerous stage costumes as motifs called the GARNiDELiA 3.0 Project. You always seem to be challenging yourselves to try new things. Could you tell us your thoughts on releasing this new NFT project based on your stage outfits at this point in time?

MARiA: We have many fans based outside of Japan so we’re often asked to take on new challenges on a global scale. We’re experimenting and challenging ourselves as we go along. We participated in its launch, but we’re also looking forward to seeing how the project will expand from here. I think there will be unexpected developments in the future that will make us go, “Oh, I didn’t expect this to go in that direction.” We think there are various ways to do this, so we’re still exploring and hope to make this something we can enjoy with all of our fans.

You also restarted your J-pop cover project, GARNiDELiA Cover Collection, in March.

MARiA: This project originally got started on YouTube due to the pandemic. It’s become something of a hobby of ours, so we enjoy doing it just for fun.

toku: The songs we cover are well-known, so I thought people would enjoy the difference after we infused them with some GARNiDELiA flair and presented them with MARiA’s vocals. The series allows us to see people’s reactions right away, like when we used to upload our songs to Nico Nico Douga and get a reaction immediately upon release.

MARiA: It’s really like those vocaloid cover challenges on video sharing platforms (that originated from Nico Nico Douga). We’re originally from that niche pop culture, so I guess it’s just that the focus has shifted from vocaloid numbers to J-pop songs. The boundary between vocaloid culture and mainstream J-pop is blurring now, and songs written by producers of vocaloid music are now leading the current mainstream J-pop scene. So a strange phenomenon where whenever I cover a hit J-pop song, I still end up singing vocaloid music (like in the old days) is happening. [Laughs] I think this mix of cultures is what makes the current J-pop scene so interesting.

“Kaikaikitan” Cover by GARNiDELiA from the GARNiDELiA Cover Collection

Let’s talk about your new song “Gen’ai Yuugi.” It contains elements of vintage and current J-pop while maintaining the feel of a standard anime number. The song is signature GARNiDELiA in the way various essences are condensed into it. This song was created as the opener for the TV anime My Master Has No Tail. How did the collaboration begin? 

toku: The producers of the anime series said they wanted “a dance track with a traditional Japanese-style melody, and also add horns to make it flashy.”

MARiA: Our previous song, “Otome no kokoroe,” was the opener for another anime series from last year called Taisho Otome Fairy Tale that was set in Japan’s Taisho period (1912-1926), so that was the same (as My Master Has No Tail). What’s more, the request for horns for a big band feel was the same as our previous track, so we had to find a way to differentiate the two. So after some discussion, we came to the conclusion that we wanted “Gen’ai Yuugi” to have a glaring edge to the flamboyance.

What do you mean by “glaring edge”?

MARiA: My Master Has No Tail is a story about mastering an artistic skill, and although the visuals of the anime is pop, the characters say some edgy things about the world they live in. The story starts out with the idea that you have to be out of your mind to want to live in the arts, and I thought that applied to us (GARNiDELiA) too. [Laughs] As someone who has been in the arts for a long time, I felt a strong connection with (the anime), so in the end we were able to differentiate the new song from the previous one.

toku: My Master Has No Tail is about rakugo [traditional comic storytelling], so I thought it’d be good to pack words into it, with more notes in the chorus than our usual numbers. That way it’d sound more flamboyant when the horns were added in-between. That’s what I focused on.

Combined with the vision depicted in the lyrics, it makes for a thrilling track, while also tapping into the genres of vintage J-pop and oldies-but-goodies anime music. All that while maintaining your signature sound. So it’s really a perfect balance.

MARiA: We’re not sure how we’re giving off that GARNiDELiA vibe anymore, actually. [Laughs] We’ve worked on such a wide variety of genres at this point that everything we create together just ends up like, “Well, that sure sounds like us, doesn’t it?”

toku: Anime music itself is a mixture of various genres and it’s where lots of music that will become the cutting edge of contemporary J-pop is born.

MARiA:  It has rock and EDM and even vintage J-pop styles, too.

toku: Anything is possible, and it can be taken as cute or cool depending on the listener, so I guess anything goes so long as it’s effectively linked to the anime work. I feel that people who listen to a variety of anime songs are really in tune with things. That’s one of the things that makes us nervous every time we write a song.

And you’re already set to drop your next digital single called “Oukaranman” on Oct. 19. This is the latest song from your Odocchattemita dance challenge series featuring GARNiDELiA tracks, and it’s different from “Gen’ai Yuugi” in that it’s a pretty straightforward GARNiDELiA number that mixes modern EDM tracks with traditional Japanese music.

MARiA: Miume, the dancer we were working with on the Odocchattemita series, is retiring from the stage at the end of October. This will be the last piece the three of us will work on together, so we started out by discussing what kind of piece it should be. We wanted the song to be a culmination of what we’d built together.

toku: I included a little bit of the melodies and arrangements that give a glimpse of parts of each song in the dance challenge series so far, so it’d be great if listeners take it as a summary of the series.

It’s an irresistible tune for those who enjoyed the series. You really did come up with two completely different songs.

MARiA: It’s interesting, isn’t it? We have so much fun. Both titles are inspired by Japanese four-character idioms, and from the time we wrote the song “Kyoukiranbu,” we thought we’d run out of songs flavored with traditionally Japanese sounds that have four-character idiom-like titles. But we still managed to make a few. [Laughs] Since we’re fortunate that our fans, not only from Japan but from around the world, ask for more, we can’t just say we’ve run out and have to come up with what they want.

toku: I was thrilled when the song that’s an extension of the Odocchatta series was chosen as the opener for My Master Has No Tail.

MARiA: That is how big an impact the Odocchattemita series had on us. It’s a project that changed our lives. It helped us meet lots of people and gave us opportunities. I think it was reason why we were able to create the song “Oukaranman.”

GARNiDELiA’s catalog can be heard here.

—This interview by Tomokazu Nishibiro first appeared on Billboard Japan